Маркетинг и Продажи



Изучать и изучать Маркетинг и Продажи. Методы, модели и теории (А-Я)


Маркетинг и Продажи

Модель 3C's Ohmae

4S Web Marketing Mix (4S Веб-маркетинг микс) Constantinides

7 Ps Booms Bitner

Activity Based Costing (Учет затрат по видам деятельности) ABC ABM

ADL Matrix (Матрица ADL) Arthur D. Little

Affiliate Marketing (Аффилированный маркетинг)

Analytical CRM (Аналитический CRM)

ARIMA Box and Jenkins

Attribution Theory (Теория атрибуции) Heider

Bass Diffusion Model (Модель распространения Bass) Bass

BCG Matrix (Матрица BCG)

Benchmarking (Бенчмаркинг)

Blue Ocean Strategy (Стратегия голубого океана) Kim

Bottom of the Pyramid (Дно пирамиды) Prahalad

BPR Hammer Champy

Brand Asset Valuator (Система оценки брэнд актива)

Brand Identity Prism (Призма индивидуальности брэнда) Kapferer

Brand Personality (Индивидуальность брэнда) Aaker

Break-even Point (Точка безубыточности)

Breakaway Positioning (Позиционирование отделения) Moon

Bricks and Clicks (Интегрированная модель)

Business Assessment Array (Порядок оценки бизнеса)

Business Intelligence (Корпоративный интеллект)

Business Process Reengineering (Реорганизация бизнес процессов) Hammer Champy


Clicks and Mortar (Интегрированная модель)

Co-Creation (Co-создание) Prahalad Ramaswamy

Co-opetition (Конкуренция-сотрудничество) Brandenburger

Competitive Advantage framework (Концепция конкурентных преимуществ) Porter

Core Competence (Ключевая компетенция) Hamel Prahalad

Corporate Reputation Quotient (Коэффициент корпоративной репутации) Harris-Fornbrun

Crisis Management (Антикризисное управление)

Cultural Dimensions (Культурные измерения) Hofstede

Customer Relationship Management (Управление взаимоотношениями с клиентами)

Customer Satisfaction model Kano (Модель потребительской удолетворенности Kano)

Database Marketing (Маркетинг баз данных)

Direct Marketing (Директ-маркетинг)

Direct Response Marketing (Маркетинг прямого отклика)

Disruptive Innovation (Подрывная инновация) Christensen

Distinctive Capabilities (Отличительные возможности) Kay

Dynamic Regression (Динамическая регрессия)

Exploratory Factor Analysis (Исследовательский факторный анализ)

Exponential Smoothing (Экспоненциальное сглаживание)

Extended Marketing Mix (Расширенный Маркетинг-микс) 7P's

Five Forces (5 сил) Porter

Framing (Фрейминг) Tversky

GE Business Screen (Бизнес экран GE)

Groupthink (Групповое мышление) Janis

Growth Share Matrix (Матрица рост/доля рынка) BCG


Hierarchy of Needs (Иерархия потребностей) Maslow

Industry Change (Изменение отрасли) McGahan

Industry Life Cycle (Жизненный цикл отрасли)

Innovation Adoption Curve (Кривая восприятия инноваций) Rogers

Marketing Mix (Маркетинг-микс) 4P's 5P's McCarthy

McKinsey Matrix (Матрица McKinsey)

Multi Channel Marketing (Многоканальный маркетинг)

One-to-one Marketing (Индивидуализированный маркетинг)

Operational CRM (Операционный CRM)

Operations Research (Исследование операций)

PARTS Brandenburger

PEST Analysis (Анализ PEST)

Portfolio Analysis (Портфельный анализ)

Positioning (Позиционирование) Trout

Product Life Cycle (Жизненный цикл товара) Levitt


Product/Market Grid (Товарно-рыночная сетка) Ansoff

Profit Pools (Пулы прибыли) Gadiesh, Gilbert

Quality Function Deployment (Технология развертывания функций качества) Akao

Regression Analysis (Регрессионный анализ)

Relationship Marketing (Маркетинг, ориенти­рованный на взаимоотношения) Levitt


Добавьте метод / модель


Relative Value of Growth (Относительная ценность роста) Mass

Reverse Positioning (Обратное позиционирование) Moon

Rule of Three (Правило трех) Sheth

Scenario Planning (Планирование сценариев)

SERVQUAL Zeithaml

Simulation modeling (Имитационное модели­рование)

Stage-Gate (Стадия-Проход) Cooper

Stakeholder Value Perspective (Перспектива стоимости с точки зрения заинтересо­ванных сторон)

Stealth Positioning (Скрытное позиционирование) Moon

Strategic Triangle (Стратегический треугольник) Ohmae

STRATPORT Larreche

SWOT Analysis (SWOT-анализ)

TDC matrix (Матрица TDC) Internet

Telemarketing (Телемаркетинг)

Theory of Constraints (Теория ограничений) Goldratt

Theory of Planned Behavior (Теория запланированного поведения) Ajzen

Theory of Reasoned Action (Теория обоснованного действия) Ajzen Fishbein

Three Dimensional Business Definition (Трехмерное определение бизнеса) Abell

Total Cost of Ownership (Совокупная стоимость собственности)

Trajectories of Industry Change (Траектории изменения отрасли) McGahan

Twelve Principles of the Network Economy (12 принципов сетевой экономики) Kelly

Value Based Management (Ценностно-ориенти­рованное управление)

Value Chain (Цепочка приращения стоимости) Porter

Value Disciplines (Ценностные дисциплины) Treacy Wiersema

The Value Net (Ценностная сеть) Brandenburger

Value Profit Chain (Цепочка ценностной прибыли) Heskett

Value Stream Mapping (Систематизи­рование потока ценности)

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🔥 НОВЫЙ Что такое Маркетинг? (Kotler)
Филип Котлер (Philip Kotler) говорил: «Подлинный маркетинг заключается не в искусстве продавать то, что вы создаете...
16
 
7 комментария
Ключевые соствляющие маркетингого плана?
Каковы ключевые соствляющие маркетингого плана? Пример, основаный на реальных данных -; -) спасибо за помощь .....
4
 
1 комментария
What is Marketing? (Kotler)
It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutio...
53
 
20 комментария
Are Monopoly Industries Unaffected by Marketing?
Businesses in a monopoly market pay less attention to the contribution marketing can make to create and meet the needs of the market.
Because the product is in a monopoly market, it's harder to ...
46
 
2 комментария
Common Marketing Strategy Mistakes?
Hi, I am looking for the problems experienced by marketing managers in setting up and implementing marketing strategies. What are the most common mistakes in setting up a marketing strategy?...
31
 
15 комментария
Effect of Culture on Marketing Plan
How do culture, subculture and core values effect the marketing plan?...
29
 
4 комментария
Strategic vs Operational Marketing
What are the differences between operational and strategic marketing and some examples of these differences? I can't find the answer anywhere....
27
 
7 комментария
What is Green Marketing? Definitions
What is green marketing? I need any researches regarding the green marketing subject....
25
 
9 комментария
Marketing Ethics
Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a product. This is part of of marketing ethics.
I have seen brewery companies e...
18
 
6 комментария
Tips for Preparing a Business Plan
Can anyone please inform the main steps to be considered in preparing a business plan? Please reply and mention tips to prepare a business plan. Thanks......
16
 
4 комментария
Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules?
In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that gives your customers value for money.
If this is not the case, then it's l...
15
 
27 комментария
Radical Marketing Approach
In their book "Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big", Glenn Rifkin and Sam Hill lay out a set of marketing innovation guidelines that can he...
15
 
1 комментария
The Role and Value of the Marketing Function
No doubt, marketing capabilities are strong drivers of firm performance. But HOW can marketing as a function contribute to company growth and success? And what FORMS OF VALUE does it actually generate...
14
 
5 комментария
Marketing Communications
Dear all! Do you have some comments on marketing communications as it is called the nerve of marketing, because it is getting directly in touch with your target group!...
13
 
9 комментария
Signs of Marketing Weaknesses
In his book "Ten Deadly Marketing Sins: Signs and Solutions", Philip Kotler mentions ten deadly sins that identify weaknesses in the marketing function of a company:
1. The company is not suffici...
13
 
3 комментария
Is Marketing Management an Art or a Science?
Marketing management represents creativity rooted and augmented by data for strategic decision-making and so must it remain. This article presents contending arguments as to the nature of marketing m...
11
 
8 комментария
What is More Important? Sales Volume or After Sales Service?
I think after sales service is more important in marketing than initial sales volume. So then why are marketing people always given the pressure of reaching sales targets?...
10
 
10 комментария
Marketing Tactics Must be Dynamic
Our marketing strategy is never completed!
As per my observation I can state this with confidence that every time we target any customer segment or we try to understand any market, we have to com...
9
 
2 комментария
What is Social Media Marketing?
Hey guys I need your opinion about social media marketing, what do you think what is it, is it a new strategy of marketing or is it just a new concept and related to web technology. ...
9
 
8 комментария
Holistic Marketing
In today's times, firms that carry out marketing strategies in a standalone fashion, i.e. without understanding and accounting for the ripple effects of these strategies on other stakeholders and func...
6
 
From a Sales-driven Into a Marketing-driven Company
Benefit of being a market driven company rather than one driven by sales.
Far too many companies maintain an antiquated mentality and are still driven by sales, instead of changing their focus to o...
6
 
What is Neuromarketing? Definitions
I want to know what exactly is neuromarketing or neural marketing? And is it different from any other way of marketing?...
6
 
3 комментария
What is Lean Marketing? Definitions
What is lean marketing? Can you give some explanation / information? Thanks......
6
 
4 комментария
Impact of Internet on Marketing
How has internet affected the marketing practices of big companies?
Which industry or sector is affected the most? Why?...
5
 
1 комментария
Emergence and Acceleration of the Marketing Profession
According to you, what year or period of time might be considered as a crucial catalysis or acceleration for marketing as a profession, and why?...
5
 
1 комментария
Hard and Soft Marketing Styles 😜
These are the various styles of a marketer:
Hard style: Marketer tells he is going to take your money and takes it. Soft style: Marketer does not tell he is going to take your money, but a...
5
 

Лучшие Лрактики

Темы для обсуждения с самым высоким рейтингом для обсуждения Маркетинг и Продажи. Здесь вы найдете самые ценные идеи и практические предложения.


Implementation of Marketing Strategy
A marketing strategy is one thing, successfully implementing it is another! Who knows a good generic marketing implementation theory, or has a method or model to implement a marketing strategy? Thanks...
140
 
3 комментария

Marketing Plan - Key Elements?
What are the key elements of a marketing plan? Based on real example - welcome ;-) thnx 4 help!...
136
 
6 комментария

Strategic Marketing versus Marketing Strategy?
What is the difference between strategic marketing and marketing strategy?...
123
 
15 комментария

The Future of Marketing
What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the position of the marketing function in corporations is poor:
- Finance, HRM...
63
 
10 комментария

Why is Marketing Hard? 50 Reasons
Why is marketing for many firms such a challenge? Here are a few reasons I found:
1. Continuous change of marketing: marketing asks from businesses to change their products all the time, because ...
40
 
40 комментария

Marketing a Company in Decline
How can one market a company in decline though it still produces good quality. I need assistance as to how to communicate to lost customers as I am slightly technically disadvantaged at the production...
34
 
13 комментария




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