Маркетинг

Маркетинг. Методы, модели и теории (А-Я)

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Маркетинг

Модель 3C's Ohmae

4S Web Marketing Mix (4S Веб-маркетинг микс) Constantinides

7 Ps Booms Bitner

Activity Based Costing (Учет затрат по видам деятельности) ABC ABM

ADL Matrix (Матрица ADL) Arthur D. Little

Affiliate Marketing (Аффилированный маркетинг)

Analytical CRM (Аналитический CRM)

ARIMA Box and Jenkins

Attribution Theory (Теория атрибуции) Heider

Bass Diffusion Model (Модель распространения Bass) Bass

BCG Matrix (Матрица BCG)

Benchmarking (Бенчмаркинг)

Blue Ocean Strategy (Стратегия голубого океана) Kim

Bottom of the Pyramid (Дно пирамиды) Prahalad

BPR Hammer Champy

Brand Asset Valuator (Система оценки брэнд актива)

Brand Identity Prism (Призма индивидуальности брэнда) Kapferer

Brand Personality (Индивидуальность брэнда) Aaker

Break-even Point (Точка безубыточности)

Breakaway Positioning (Позиционирование отделения) Moon

Bricks and Clicks (Интегрированная модель)

Business Assessment Array (Порядок оценки бизнеса)

Business Intelligence (Корпоративный интеллект)

Business Process Reengineering (Реорганизация бизнес процессов) Hammer Champy

Clicks and Mortar (Интегрированная модель)

Co-Creation (Co-создание) Prahalad Ramaswamy

Co-opetition (Конкуренция-сотрудничество) Brandenburger

Competitive Advantage framework (Концепция конкурентных преимуществ) Porter

Core Competence (Ключевая компетенция) Hamel Prahalad

Corporate Reputation Quotient (Коэффициент корпоративной репутации) Harris-Fornbrun

Crisis Management (Антикризисное управление)

Cultural Dimensions (Культурные измерения) Hofstede

Customer Relationship Management (Управление взаимоотношениями с клиентами)

Customer Satisfaction model Kano (Модель потребительской удолетворенности Kano)

Database Marketing (Маркетинг баз данных)

Direct Marketing (Директ-маркетинг)

Direct Response Marketing (Маркетинг прямого отклика)

Disruptive Innovation (Подрывная инновация) Christensen

Distinctive Capabilities (Отличительные возможности) Kay

Dynamic Regression (Динамическая регрессия)

Exploratory Factor Analysis (Исследовательский факторный анализ)

Exponential Smoothing (Экспоненциальное сглаживание)

Extended Marketing Mix (Расширенный Маркетинг-микс) 7P's

Five Forces (5 сил) Porter

Framing (Фрейминг) Tversky

GE Business Screen (Бизнес экран GE)

Groupthink (Групповое мышление) Janis

Growth Share Matrix (Матрица рост/доля рынка) BCG

Hierarchy of Needs (Иерархия потребностей) Maslow

Industry Change (Изменение отрасли) McGahan

Industry Life Cycle (Жизненный цикл отрасли)

Innovation Adoption Curve (Кривая восприятия инноваций) Rogers

Marketing Mix (Маркетинг-микс) 4P's 5P's McCarthy

McKinsey Matrix (Матрица McKinsey)

Multi Channel Marketing (Многоканальный маркетинг)

One-to-one Marketing (Индивидуализированный маркетинг)

Operational CRM (Операционный CRM)

Operations Research (Исследование операций)

PARTS Brandenburger

PEST Analysis (Анализ PEST)

Portfolio Analysis (Портфельный анализ)

Positioning (Позиционирование) Trout

Product Life Cycle (Жизненный цикл товара) Levitt

Product/Market Grid (Товарно-рыночная сетка) Ansoff

Profit Pools (Пулы прибыли) Gadiesh, Gilbert

Quality Function Deployment (Технология развертывания функций качества) Akao

Regression Analysis (Регрессионный анализ)

Relationship Marketing (Маркетинг, ориентированный на взаимоотношения) Levitt

Добавьте метод / модель

Relative Value of Growth (Относительная ценность роста) Mass

Reverse Positioning (Обратное позиционирование) Moon

Rule of Three (Правило трех) Sheth

Scenario Planning (Планирование сценариев)

SERVQUAL Zeithaml

Simulation modeling (Имитационное моделирование)

Stage-Gate (Стадия-Проход) Cooper

Stakeholder Value Perspective (Перспектива стоимости с точки зрения заинтересованных сторон)

Stealth Positioning (Скрытное позиционирование) Moon

Strategic Triangle (Стратегический треугольник) Ohmae

STRATPORT Larreche

SWOT Analysis (SWOT-анализ)

TDC matrix (Матрица TDC) Internet

Telemarketing (Телемаркетинг)

Theory of Constraints (Теория ограничений) Goldratt

Theory of Planned Behavior (Теория запланированного поведения) Ajzen

Theory of Reasoned Action (Теория обоснованного действия) Ajzen Fishbein

Three Dimensional Business Definition (Трехмерное определение бизнеса) Abell

Total Cost of Ownership (Совокупная стоимость собственности)

Trajectories of Industry Change (Траектории изменения отрасли) McGahan

Twelve Principles of the Network Economy (12 принципов сетевой экономики) Kelly

Value Based Management (Ценностно-ориентированное управление)

Value Chain (Цепочка приращения стоимости) Porter

Value Disciplines (Ценностные дисциплины) Treacy Wiersema

The Value Net (Ценностная сеть) Brandenburger

Value Profit Chain (Цепочка ценностной прибыли) Heskett

Value Stream Mapping (Систематизирование потока ценности)

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