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Последние темы
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Внедрение маркетинга
Маркетинговая стратегия - это одно, успешное внедрение- совсем другое! Кто знает х...
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What is Social Media Marketing?
Hey guys I need your opinion about social media marketing, what do you think what is it, is it a new strategy of marketing or is it just a new concept...
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Marketing Strategy Must be Dynamic
Our marketing strategy is never completed!
As per my observation I can state this with confidence that every time we target any customer segment ...
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PITA Measurement model?
Has anyone ever heard of or used the PITA model (population*incidence*times*amount)? I've used it extensively in retail analytics, but now that I'm a...
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Marketing a Holistic Approach
Marketing doesnt have a constant definition. It evolves with its environment. Marketing is very diverse and can have many definitions. In general mar...
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How to Attract Companies?
I'm a recent MBA Marketing and want to setup my own marketing and promotions business. I would like your help in what are the things that I do to attr...
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International Marketing
To what extent should governments control industry and other factors of production in order to promote international business growth....
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Marketing Implementation
A marketing strategy is one thing, successfully implementing it is another! Who knows a good generic marketing implementation theory, or has a method ...
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The Future of Marketing
What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the position of the marketing fun...
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What is Marketing? (Kotler)
It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It is the art o...
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Why is Marketing Hard?
Why is marketing for many firms such a challenge? Here are a few reasons I found:
1. Continuous change of marketing: marketing asks from b...
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Marketing a Company in Decline
How can one market a company in decline though it still produces good quality. I need assistance as to how to communicate to lost customers as I am sl...
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Common Marketing Strategy Mistakes?
Hi, I am looking for the problems experienced by marketing managers in setting up and implementing marketing strategies. What are the most common mist...
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Strategic vs Operational Marketing
What are the differences between operational and strategic marketing and some examples of these differences?
I can't find the answer anywhere....
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The Study of Consumer Behaviour
The study of consumer behaviour helps firms to align their product / service offerings to the strongest consumer signals.
Because not all factors...
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Effect of Culture on Market Plan
Culture is the foundation of human behaviour. It serves as the benchmark or reference point for one's decision torwards a purchase. Culture moulds one...
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Marketing Ethics are Forgotten
Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a product. This is part of of mark...
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Tips for Preparing a Business Plan
Can anyone please inform the main steps to be considered in preparing a business plan? Please reply and mention tips to prepare a business plan. Thank...
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Radical Marketing Approach
In their book "Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big", Glenn Rifkin and Sam Hill lay out a ...
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Marketing Weaknesses
In his book Ten Deadly Marketing Sins: Signs and Solutions, Philip Kotler mentions ten deadly sins that identify weaknesses in the marketing ...
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Starting a new plant in Romania
At the moment I'm working on my thesis. The main question is, is it interesting for the greenery b.v. to open a new plant in Romania. (trade in fruit ...
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