Comercialización


Estudiar y aprender Comercialización. Métodos, modelos y teorías (A-Z)


Marketing


12 Principios de la Economía de la Red Kelly

4 P's McCarthy

5 Fuerzas Porter

7 P´s Booms Bitner

Análisis de Portafolio

Análisis de Regresión

Análisis Factorial Exploratorio

Análisis FODA

Análisis PEST

Base de la Pirámide Prahalad

BPR (Reingeniería) Hammer Champy

Cadena de Valor Porter

Cadena de Valor Beneficio Heskett

Cambio Industrial McGahan

Capacidades Distintivas Kay

Ciclo de Vida del Producto Levitt

Cinco Fuerzas Porter

Cociente Corporativo de Reputación Harris-Fombrun

Co-Creación Prahalad Ramaswamy

Coop-petición Brandenburger

Competencias Centrales Hamel Prahalad

Costeo ABC ABM

Costo Total de la Propiedad

CRM Operacional

Definición Tridimensional del Negocio Abell

Despliegue de la Función Calidad Akao

Dimensiones Culturales Hofstede

Disciplinas de Valor Treacy Wiersema

Doce Principios de la Economía de la Red Kelly

Enmarque Tversky

Estrategia Océano Azul Kim

Etapa-Puerta Cooper

Fondos de Beneficio Gadiesh, Gilbert

Gestión Analítica de la relación con el cliente

Gestión Basada en Valor

Gestión de la Crisis

Gestión de la Relación con el Cliente

Gestión de Negocios Tradicionales vs Negocios Virtuales

Herramientas para la Valorización de Negocios

Innovación Disruptiva Christensen

Inteligencia Empresarial

Investigación de Operaciones

Jerarquía de Necesidades Maslow

Mapa de Flujo de Valor

Marketing Directo

Marketing Multicanal

Marketing Personalizado

Marketing Relacional Levitt

Matriz ADL Arthur D. Little

Matriz Ansoff

Matriz BCG

Matriz McKinsey

Matriz Producto/Mercado Ansoff

Matriz TDC Internet

Método Affiliate Marketing

Método Benchmarking

Metodología de Scenario Planning

Método para un Mezcla de Mercadotecnia Web 4S Constantinides

Método SERVQUAL Zeithaml

Mezcla de Mercadotecnia: 4P's McCarthy

Mezcla de Mercadotecnia Extendido 7P's

Modelo 3C Ohmae

Modelo de ARIMA Box and Jenkins

Modelo de Difusión de Bass Bass

Modelo Kano

Modelo STRATPORT Larreche

Pensamiento de Grupo Janis

Personalidad de la Marca Aaker

Perspectiva de Valor del Stakeholder

PIEZAS Brandenburger

Posicionamiento Trout

Posicionamiento Inverso Moon

Prisma de Identidad de la Marca Kapferer

Punto de Equilibrio


Agregue Ud. un método/modelo


Red del Valor Brandenburger

Regla de Tres Sheth

Regresión Dinámica

Reingeniería Hammer Champy

Simulación de Procesos de Negocio

Suavizado Exponencial

Telemarketing

Teoría de la Atribución Heider

Teoría de la Difusión de Innovaciones Rogers

Teoría del Comportamiento Planificado Ajzen

Teoría Restrictiva Goldratt

Trayectorias de Cambio de la Industria McGahan

Triángulo Estratégico Ohmae

Valorización de la Marca

Valor Relativo del Crecimiento Mass

Ventaja Competitiva Porter

más
 
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Comunidad de Interes de Comercialización .



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En marketing, siempre enfoque en el cliente
Escuche a su cliente sus expectativas, sus inquietudes sobre lo que ofrecemos, nuestros servicios y nuestra competitivid (...)
5
  
1 comentarios
Modelos de comportamiento del consumidor
¿Agradeceria información sobre los modelos globales de comportamiento del consumidor (Modelo nicosia o Modelo Howard Sh (...)
4
  
1 comentarios
Elementos claves del plan de marketing
¿Cuáles son los elementos claves de un buen plan de ,marketing? Agracería la respuesta con un ejemplo. Gracias por la ay (...)
4
  
1 comentarios
Implementación de estrategia de marketing
Una cosa es tener una buena estrategia de marketing y otra muy distinta poder implementarla exitosamente! ¿Quien conoce (...)
4
  
1 comentarios
🔥 NUEVO Necesito informacion de RETAIL
Trabajo en una tienda de Retail y necesito informacion, terminologia y todo lo que me puedan decir. Como desarrollar (...)
0
  
5 comentarios
Strategic vs Operational Marketing
What are the differences between operational and strategic marketing and some examples of these differences? I can't fi (...)
27
  
7 comentarios
Marketing Weaknesses
In his book “Ten Deadly Marketing Sins: Signs and Solutions”, Philip Kotler mentions ten deadly sins that identify weakn (...)
13
  
0 comentarios
Marketing Strategy Must be Dynamic
Our marketing strategy is never completed! As per my observation I can state this with confidence that every time we ta (...)
9
  
2 comentarios
Change your Company from Sales Driven into Marketing Driven
Benefit of being a market driven company rather than one driven by sales.Far too many companies maintain an antiquated m (...)
6
  
0 comentarios
Product Mix and Pricing
WHAT IS A PRODUCT MIX? MEANING The Product Mix, also called: "Product Assortment", or: "Product Portfolio" is the compl (...)
6
  
1 comentarios
What is Neural Marketing? Definitions
I want to know what exactly is neural marketing? And is it different from any other way of marketing? (...)
6
  
2 comentarios
Holistic Marketing
In today's times, firms that carry out marketing strategies in a standalone fashion, i.e. without understanding and acco (...)
5
  
0 comentarios
Emergence and Acceleration of the Marketing Profession
According to you, what year or period of time might be considered as a crucial catalysis or acceleration for marketing a (...)
5
  
1 comentarios
Impact of Internet on Marketing
How has internet affected the marketing practices of big companies? Which industry or sector is affected the most? Why? (...)
5
  
1 comentarios
Hard and Soft Marketing Styles... :-)
These are the various styles of a marketer: Hard style: tells he is going to take your money. Soft style: does n (...)
5
  
0 comentarios
Six Deadly Small Business Marketing Mistakes
Six deadly small business marketing mistakes: 1. Not having a marketing plan. 2. Not differentiating your business fro (...)
4
  
2 comentarios
PITA Measurement model?
Has anyone ever heard of or used the PITA model (population*incidence*times*amount)? I've used it extensively in retail (...)
4
  
1 comentarios
How to Attract Companies for a Marketing Firm?
I'm a recent MBA Marketing and want to setup my own marketing and promotions business. I would like your help in what ar (...)
4
  
1 comentarios
Product Hierarchy
WHAT IS A PRODUCT HIERARCHY? A Product Hierarchy is a method of classifying a firm's products/services based on their e (...)
4
  
0 comentarios
Consumer Buying Process
Any info on the consumer buying process? (...)
3
  
5 comentarios
Linking Consumer behaviour with Marketing
I have a small question.. If we could really link the consumer behavior and marketing ... we are assuming that the marke (...)
3
  
10 comentarios
I Love Marketing. Marketing is to love
Hi Everybody! I verily believe that marketing is to love! You first have to feel it, to understand it, to live it and f (...)
3
  
1 comentarios
What is B2B? Precise Definition of B2B
Dear all, what is B2B may seem obvious at first sight. However, take the case of office furniture or even office suppli (...)
1
  
3 comentarios
International Marketing
To what extent should governments control industry and other factors of production in order to promote international bus (...)
0
  
2 comentarios
Guerrilla Marketing
This topic has been moved by the Editor to the Ambient Advertising Forum.This message will disapp (...)
0
  
0 comentarios
Mejores Prácticas

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Los temas mejor valorados sobre Comercialización. Aquí encontrará las ideas más valiosas y sugerencias prácticas.


¿Qué es Marketing? Definition
Fue Philip Kotler que dijo: "El auténtico marketing no es el arte de vender lo que produces sino saber que producir. Est (...)
9
  
9 comentarios
Marketing Implementation
A marketing strategy is one thing, successfully implementing it is another! Who knows a good generic marketing implement (...)
140
  
3 comentarios
Marketing plan - Key elements?
What are the key elements of a marketing plan? Based on real example - welcome ;-) thnx 4 help! (...)
136
  
6 comentarios
Strategic Marketing versus Marketing Strategy?
What is the difference between strategic marketing and marketing strategy? (...)
123
  
15 comentarios
The Future of Marketing
What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the (...)
63
  
10 comentarios
What is Marketing? (Kotler)
It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It (...)
53
  
20 comentarios
Are Monopoly Industries Unaffected by Marketing?
Businesses in a monopoly market pay less attention to the contribution marketing can make to create and meet the needs o (...)
46
  
2 comentarios
Why is Marketing Hard?
Why is marketing for many firms such a challenge? Here are a few reasons I found: 1. Continuous change of marketing: ma (...)
40
  
40 comentarios
Marketing a Company in Decline
How can one market a company in decline though it still produces good quality. I need assistance as to how to communicat (...)
34
  
13 comentarios
Common Marketing Strategy Mistakes?
Hi, I am looking for the problems experienced by marketing managers in setting up and implementing marketing strategies. (...)
31
  
15 comentarios
Effect of Culture on Marketing Plan
How do culture, subculture and core values effect the marketing plan? (...)
29
  
3 comentarios
What is Green Marketing? Definitions
What is green marketing? I need any researches regarding the green marketing subject. (...)
25
  
9 comentarios
The Study of Consumer Behaviour
The study of consumer behaviour helps firms to align their product / service offerings to the strongest consumer signals (...)
23
  
2 comentarios
Effect of Culture on Market Plan
Culture is the foundation of human behaviour. It serves as the benchmark or reference point for one's decision torwards (...)
22
  
3 comentarios
Marketing Ethics are Forgotten
Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a pr (...)
18
  
6 comentarios
Tips for Preparing a Business Plan
Can anyone please inform the main steps to be considered in preparing a business plan? Please reply and mention tips to (...)
16
  
4 comentarios
Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules?
In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that (...)
15
  
27 comentarios
Radical Marketing Approach
In their book "Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big", Glenn (...)
15
  
1 comentarios
Marketing Communications as the Nerve of Marketing
Dear all! Do you have some comments on marketing communications as it is called the nerve of marketing, because it is ge (...)
13
  
8 comentarios
Starting a new plant in Romania
At the moment I'm working on my thesis. The main question is, is it interesting for the greenery b.v. to open a new plan (...)
11
  
6 comentarios
Is Marketing Management an Art or a Science?
Marketing management represents creativity rooted and augmented by data for strategic decision-making and so must it rem (...)
11
  
8 comentarios
What is More Important in Marketing? Sales Volume or After Sales Service?
I think after sales service is more important in marketing than initial sales volume. So then why are marketing people a (...)
10
  
10 comentarios
What is Social Media Marketing?
Hey guys I need your opinion about social media marketing, what do you think what is it, is it a new strategy of marketi (...)
9
  
8 comentarios
What is Lean Marketing? Definitions
What is lean marketing? Can you give some explanation / information? Thanks... (...)
6
  
4 comentarios



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