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 Necesito informacion de RETAIL
Trabajo en una tienda de Retail y necesito informacion, terminologia y todo lo que me puedan decir.
Como desarrollar las ventas empresariales en una empresa de Retail.
Gracias...
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control de demanda rubro calzado e indumentaria deportiva
alguien tiene alguna experiencia vivida en este rubro, que me pueda facilitar informacion de:
¿ como manejar el control de la demanda, en un entorno de importaciones excesivamente regulado?
y otra importante tambien ¿ hay empresas hoy en la argenti...
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Modelos de comportamiento del consumidor
¿Agradeceria información sobre los modelos globales de comportamiento del consumidor (Modelo nicosia o Modelo Howard Sheth)? y algun ejemplo que pueda explicarlos. Agradeceria comentarios, sugerencias...
Gracias!!...
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Enfoque en el cliente .
Escuche a su cliente sus expectativas , sus inquietudes sobre lo que ofrecemos , nuestros sevicios y nuestra compettividad en el mercado , Ahi se empiesa a planificar una buen estrategia de marketing , conociendo de antemano que esta hac...
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¿Qué es Marketing? Definition
Fue Philip Kotler que dijo: "El auténtico marketing no es el arte de vender lo que produces sino saber que producir. Esto es el arte de identificar y entender las necesidades de tus clientes y crear soluciones que lleven satisfacción a esos consumido...
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Implementación de estrategia de marketing
Una cosa es tener una buena estrategia de marketing y otra muy distinta poder implementarla exitosamente! ¿Quien conoce de una buena teoría de implementación de la estrategia de marketing o quien tiene un método o modelo exitoso para implementarla? G...
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Sales Strategies | Selling Strategies
Moghareh and Haghighi (2009) discuss the various selling strategies and how each strategy affects sales performance. The author mentions three selling strategies that would have a positive effect on sales performance:
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Is Marketing Management an Art or a Science?
Marketing management represents creativity rooted and augmented by data for strategic decision-making and so must it remain. This article presents contending arguments as to the nature of marketing managementm - whether it is an art or a science - w...
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Six Deadly Small Business Marketing Mistakes
Six deadly small business marketing mistakes:
1. Not having a marketing plan.
2. Not differentiating your business from your competition.
3. Not having a systematic referral generating program.
4. Neglecting to communicate and mar...
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What is B2B? Precise Definition of B2B
Dear all, what is B2B may seem obvious at first sight.
However, take the case of office furniture or even office supplies. These are sold to companies and nonprofit organizations for use in their own offices. As per the definition of B2B it must...
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Marketing Strategy Must be Dynamic
Our marketing strategy is never completed!
As per my observation I can state this with confidence that every time we target any customer segment or we try to understand any market, we have to come up with new strategies.
We can not replicat...
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Sales Methods, Models and Theories
I say with a profound bitterness that so far we haven't found a way yet of transforming sales into a science. And it should be...
I've been a student of sales for the past 21 years. I try to read every author who becomes a best seller, every int...
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I Love Marketing. Marketing is to love
Hi Everybody!
I verily believe that marketing is to love! You first have to feel it, to understand it, to live it and finally do it.
If one is capable of feeling the needs of the market, the appropriate strategy will emanate naturally from ...
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Marketing a Holistic Approach
Marketing doesn’t have a constant definition. It evolves with its environment. Marketing is very diverse and can have many definitions. In general marketing is a subset of organization strategy.
The ultimate aim or objective of marketing is to k...
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Marketing is Pathway for Strategic Management
Marketing has been like a road for a journey rather than a destination. marketing provides a pathway for tomorrows strategic management. Marketing can learn from the recession elements of the market of sales which have been lost - the importan...
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Comercialización Comunidad de Interes
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Comercialización Educación y Eventos
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 Marketing Ethics are Forgotten
Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a product. This is part of of marketing ethics.
I have seen brewery companies encouraging people to take alcoholic drinks for a g...
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Sales versus Marketing
Most or all of the MBA institutes teach marketing in their programs.
Today's corporate world emerges as sales-oriented with both marketing and sales playing a major role. Many people seem to be recruited for sales jobs.
There seems to be a...
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Marketing a Company in Decline
How can one market a company in decline though it still produces good quality. I need assistance as to how to communicate to lost customers as I am slightly technically disadvantaged at the production stage....
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Why is Marketing Hard?
Why is marketing for many firms such a challenge? Here are a few reasons I found:
1. Continuous change of marketing: marketing asks from businesses to change their products all the time, because customers demand changes all the time. New ...
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Common Marketing Strategy Mistakes?
Hi, I am looking for the problems experienced by marketing managers in setting up and implementing marketing strategies. What are the most common mistakes in setting up a marketing strategy?...
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Strategic vs Operational Marketing
What are the differences between operational and strategic marketing and some examples of these differences?
I can't find the answer anywhere....
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Starting a new plant in Romania
At the moment I'm working on my thesis. The main question is, is it interesting for the greenery b.v. to open a new plant in Romania. (trade in fruit and vegetables)
At the moment we import for example melons from brazil, and we transport them to r...
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What is Marketing? (Kotler)
It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction ...
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The Future of Marketing
What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the position of the marketing function in corporations is poor:
- Finance, HRM, and Strategy are more important, and Sales is se...
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