Comercialización

Comercialización. Métodos, Modelos y Teorías (A-Z)

Marketing

12 Principios de la Economía de la Red Kelly

4 P's McCarthy

5 Fuerzas Porter

7 P´s Booms Bitner

Análisis de Portafolio

Análisis de Regresión

Análisis Factorial Exploratorio

Análisis FODA

Análisis PEST

Base de la Pirámide Prahalad

BPR (Reingeniería) Hammer Champy

Cadena de Valor Porter

Cadena de Valor Beneficio Heskett

Cambio Industrial McGahan

Capacidades Distintivas Kay

Ciclo de Vida del Producto Levitt

Cinco Fuerzas Porter

Cociente Corporativo de Reputación Harris-Fombrun

Co-Creación Prahalad Ramaswamy

Coop-petición Brandenburger

Competencias Centrales Hamel Prahalad

Costeo ABC ABM

Costo Total de la Propiedad

CRM Operacional

Definición Tridimensional del Negocio Abell

Despliegue de la Función Calidad Akao

Dimensiones Culturales Hofstede

Disciplinas de Valor Treacy Wiersema

Doce Principios de la Economía de la Red Kelly

Enmarque Tversky

Estrategia Océano Azul Kim

Etapa-Puerta Cooper

Fondos de Beneficio Gadiesh, Gilbert

Gestión Analítica de la relación con el cliente

Gestión Basada en Valor

Gestión de la Crisis

Gestión de la Relación con el Cliente

Gestión de Negocios Tradicionales vs Negocios Virtuales

Herramientas para la Valorización de Negocios

Innovación Disruptiva Christensen

Inteligencia Empresarial

Investigación de Operaciones

Jerarquía de Necesidades Maslow

Mapa de Flujo de Valor

Marketing Directo

Marketing Multicanal

Marketing Personalizado

Marketing Relacional Levitt

Matriz ADL Arthur D. Little

Matriz Ansoff

Matriz BCG

Matriz McKinsey

Matriz Producto/Mercado Ansoff

Matriz TDC Internet

Método Affiliate Marketing

Método Benchmarking

Metodología de Scenario Planning

Método para un Mezcla de Mercadotecnia Web 4S Constantinides

Método SERVQUAL Zeithaml

Mezcla de Mercadotecnia: 4P's McCarthy

Mezcla de Mercadotecnia Extendido 7P's

Modelo 3C Ohmae

Modelo de ARIMA Box and Jenkins

Modelo de Difusión de Bass Bass

Modelo Kano

Modelo STRATPORT Larreche

Pensamiento de Grupo Janis

Personalidad de la Marca Aaker

Perspectiva de Valor del Stakeholder

PIEZAS Brandenburger

Posicionamiento Trout

Posicionamiento Inverso Moon

Prisma de Identidad de la Marca Kapferer

Punto de Equilibrio

Agregue Ud. un método/modelo

Red del Valor Brandenburger

Regla de Tres Sheth

Regresión Dinámica

Reingeniería Hammer Champy

Simulación de Procesos de Negocio

Suavizado Exponencial

Telemarketing

Teoría de la Atribución Heider

Teoría de la Difusión de Innovaciones Rogers

Teoría del Comportamiento Planificado Ajzen

Teoría Restrictiva Goldratt

Trayectorias de Cambio de la Industria McGahan

Triángulo Estratégico Ohmae

Valorización de la Marca

Valor Relativo del Crecimiento Mass

Ventaja Competitiva Porter

más

Comercialización Comunidad de Interes

Comunidad de Interes (9416 miembros)

Foro de Comercialización

Temas recientes

	¿Qué es Marketing? Definition Fue Philip Kotler que dijo: "El auténtico marketing no es el arte de vender lo que produces sino saber que producir. Esto es el arte de identificar y ...

	Enfoque en el cliente . Escuche a su cliente sus expectativas , sus inquietudes sobre lo que ofrecemos , nuestros sevicios y nuestra compettividad en el mercado , A...

	Modelos de comportamiento del consumidor ¿Agradeceria información sobre los modelos globales de comportamiento del consumidor (Modelo nicosia o Modelo Howard Sheth)? y algun ejemplo que pued...

	Elementos claves del plan de marketing ¿Cuáles son los elementos claves de un buen plan de ,marketing? Agracería la respuesta con un ejemplo. Gracias por la ayuda....

	Implementación de estrategia de marketing Una cosa es tener una buena estrategia de marketing y otra muy distinta poder implementarla exitosamente! ¿Quien conoce de una buena teoría de impleme...

	Necesito informacion de RETAIL Trabajo en una tienda de Retail y necesito informacion, terminologia y todo lo que me puedan decir. Como desarrollar las ventas empresariales en un...

	control de demanda rubro calzado e indumentaria deportiva alguien tiene alguna experiencia vivida en este rubro, que me pueda facilitar informacion de: ¿ como manejar el control de la demanda, en un entorno ...

	Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules? In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that gives your customers v...

	Is Marketing Management an Art or a Science? Marketing management represents creativity rooted and augmented by data for strategic decision-making and so must it remain. This article presents co...

	What is More Important in Marketing? Sales Volume or After Sales Service? I think after sales service is more important in marketing than initial sales volume. So then why are marketing people always given the pressure of re...

	Marketing Strategy Must be Dynamic Our marketing strategy is never completed! As per my observation I can state this with confidence that every time we target any customer segment ...

	What is Social Media Marketing? Hey guys I need your opinion about social media marketing, what do you think what is it, is it a new strategy of marketing or is it just a new concept...

	Change your Company from Sales Driven into Marketing Driven Benefit of being a market driven company rather than one driven by sales. Far too many companies maintain an antiquated mentality and are still dri...

	What is Neural Marketing? Definitions I want to know what exactly is neural marketing? And is it different from any other way of marketing?...

	What is Lean Marketing? Definitions What is lean marketing? Can you give some explanation / information? Thanks......

	Marketing a Holistic Approach Marketing doesn’t have a constant definition. It evolves with its environment. Marketing is very diverse and can have many definitions. In general mar...

	PITA Measurement model? Has anyone ever heard of or used the PITA model (populationincidencetimes*amount)? I've used it extensively in retail analytics, but now that I'm a...

	Six Deadly Small Business Marketing Mistakes Six deadly small business marketing mistakes: 1. Not having a marketing plan. 2. Not differentiating your business from your competition.

	I Love Marketing. Marketing is to love Hi Everybody! I verily believe that marketing is to love! You first have to feel it, to understand it, to live it and finally do it. If one ...

	Linking Consumer behaviour with Marketing I have a small question.. If we could really link the consumer behavior and marketing ... we are assuming that the marketeer is capable of understandi...

	Hard and Soft Marketing Styles... :-) These are the various styles of a marketer: -Hard style: tells he is going to take your money -Soft style: does not tell he his going to tak...

	Consumer Buying Process Any info on the consumer buying process?...

	Emergence and Acceleration of the Marketing Profession According to you, what year or period of time might be considered as a crucial catalysis or acceleration for marketing as a profession, and why?...

	Impact of Internet on Marketing How has internet affected the marketing practices of big companies? Which industry or sector is affected the most? Why?...

	How to Attract Companies? I'm a recent MBA Marketing and want to setup my own marketing and promotions business. I would like your help in what are the things that I do to attr...

	What is B2B? Precise Definition of B2B Dear all, what is B2B may seem obvious at first sight. However, take the case of office furniture or even office supplies. These are sold to comp...

	International Marketing To what extent should governments control industry and other factors of production in order to promote international business growth....

Mejores Prácticas - Comercialización

	Marketing Implementation A marketing strategy is one thing, successfully implementing it is another! Who knows a good generic marketing implementation theory, or has a method ...

	Marketing plan - Key elements? What are the key elements of a marketing plan? Based on real example - welcome ;-) thnx 4 help!...

	Strategic Marketing versus Marketing Strategy? What is the difference between strategic marketing and marketing strategy?...

	The Future of Marketing What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the position of the marketing fun...

	What is Marketing? (Kotler) It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It is the art o...

	Are Monopoly Industries Unaffected by Marketing? Businesses in a monopoly market pay less attention to the contribution marketing can make to create and meet the needs of the market. Because th...

	Why is Marketing Hard? Why is marketing for many firms such a challenge? Here are a few reasons I found: 1. Continuous change of marketing: marketing asks from b...

	Marketing a Company in Decline How can one market a company in decline though it still produces good quality. I need assistance as to how to communicate to lost customers as I am sl...

	Common Marketing Strategy Mistakes? Hi, I am looking for the problems experienced by marketing managers in setting up and implementing marketing strategies. What are the most common mist...

	Effect of Culture on Marketing Plan How do culture, subculture and core values effect the marketing plan?...

	Strategic vs Operational Marketing What are the differences between operational and strategic marketing and some examples of these differences? I can't find the answer anywhere....

	The Study of Consumer Behaviour The study of consumer behaviour helps firms to align their product / service offerings to the strongest consumer signals. Because not all factors...

	Effect of Culture on Market Plan Culture is the foundation of human behaviour. It serves as the benchmark or reference point for one's decision torwards a purchase. Culture moulds one...

	What is Green Marketing? Definitions What is green marketing? I need any researches regarding the green marketing subject....

	Marketing Ethics are Forgotten Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a product. This is part of of mark...

	Radical Marketing Approach In their book "Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big", Glenn Rifkin and Sam Hill lay out a ...

	Tips for Preparing a Business Plan Can anyone please inform the main steps to be considered in preparing a business plan? Please reply and mention tips to prepare a business plan. Thank...

	Marketing Weaknesses In his book “Ten Deadly Marketing Sins: Signs and Solutions”, Philip Kotler mentions ten deadly sins that identify weaknesses in the marketing ...

	Marketing Communications as the Nerve of Marketing Dear all! Do you have some comments on marketing communications as it is called the nerve of marketing, because it is getting directly in touch with y...

	Starting a new plant in Romania At the moment I'm working on my thesis. The main question is, is it interesting for the greenery b.v. to open a new plant in Romania. (trade in fruit ...