Comercialización

   

Comercialización. Métodos, Modelos y Teorías (A-Z)

Marketing


12 Principios de la Economía de la Red Kelly

4 P's McCarthy

5 Fuerzas Porter

7 P´s Booms Bitner

Análisis de Portafolio

Análisis de Regresión

Análisis Factorial Exploratorio

Análisis FODA

Análisis PEST

Base de la Pirámide Prahalad

BPR (Reingeniería) Hammer Champy

Cadena de Valor Porter

Cadena de Valor Beneficio Heskett

Cambio Industrial McGahan


Capacidades Distintivas Kay

Ciclo de Vida del Producto Levitt

Cinco Fuerzas Porter

Cociente Corporativo de Reputación Harris-Fombrun

Co-Creación Prahalad Ramaswamy

Coop-petición Brandenburger

Competencias Centrales Hamel Prahalad

Costeo ABC ABM

Costo Total de la Propiedad

CRM Operacional

Definición Tridimensional del Negocio Abell

Despliegue de la Función Calidad Akao

Dimensiones Culturales Hofstede

Disciplinas de Valor Treacy Wiersema

Doce Principios de la Economía de la Red Kelly

Enmarque Tversky

Estrategia Océano Azul Kim

Etapa-Puerta Cooper

Fondos de Beneficio Gadiesh, Gilbert

Gestión Analítica de la relación con el cliente

Gestión Basada en Valor

Gestión de la Crisis

Gestión de la Relación con el Cliente

Gestión de Negocios Tradicionales vs Negocios Virtuales

Herramientas para la Valorización de Negocios

Innovación Disruptiva Christensen


Inteligencia Empresarial

Investigación de Operaciones

Jerarquía de Necesidades Maslow

Mapa de Flujo de Valor

Marketing Directo

Marketing Multicanal

Marketing Personalizado

Marketing Relacional Levitt

Matriz ADL Arthur D. Little

Matriz Ansoff

Matriz BCG

Matriz McKinsey

Matriz Producto/Mercado Ansoff

Matriz TDC Internet

Método Affiliate Marketing

Método Benchmarking

Metodología de Scenario Planning

Método para un Mezcla de Mercadotecnia Web 4S Constantinides

Método SERVQUAL Zeithaml

Mezcla de Mercadotecnia: 4P's McCarthy

Mezcla de Mercadotecnia Extendido 7P's

Modelo 3C Ohmae

Modelo de ARIMA Box and Jenkins

Modelo de Difusión de Bass Bass

Modelo Kano

Modelo STRATPORT Larreche


Pensamiento de Grupo Janis

Personalidad de la Marca Aaker

Perspectiva de Valor del Stakeholder

PIEZAS Brandenburger

Posicionamiento Trout

Posicionamiento Inverso Moon

Prisma de Identidad de la Marca Kapferer

Punto de Equilibrio


Agregue Ud. un método/modelo


Red del Valor Brandenburger

Regla de Tres Sheth

Regresión Dinámica

Reingeniería Hammer Champy

Simulación de Procesos de Negocio

Suavizado Exponencial

Telemarketing

Teoría de la Atribución Heider

Teoría de la Difusión de Innovaciones Rogers

Teoría del Comportamiento Planificado Ajzen

Teoría Restrictiva Goldratt

Trayectorias de Cambio de la Industria McGahan

Triángulo Estratégico Ohmae

Valorización de la Marca

Valor Relativo del Crecimiento Mass

Ventaja Competitiva Porter

más

 
Comercialización Comunidad de Interes


Comunidad de Interes (9271 miembros)


Foro de Comercialización  

Temas recientes

  Modelos de comportamiento del consumidor
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  Impact of Internet on Marketing
How has internet affected the marketing practices of big companies?
Which industry or sector is affected the most? Why?...
     
 

Mejores Prácticas - Comercialización
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  Elementos claves del plan de marketing
¿Cuáles son los elementos claves de un buen plan de ,marketing? Agracería la respuesta con un ejemplo. Gracias por la ayuda....
     
 
  Implementación de estrategia de marketing
Una cosa es tener una buena estrategia de marketing y otra muy distinta poder implementarla exitosamente! ¿Quien conoce de una buena teoría de impleme...
     
 



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  I Love Marketing. Marketing is to love
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