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Marketing. Methoden, Modelle und Theorien (A-Z)

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Marketing


12 Prinzipien des Netzwerkökonomie Kelly

3 C Modell Ohmae

3-dimensionale Geschäftsdefinition Abell

4 S Web Marketing-Mix Constantinides

5-Kräfte-Modell Porter

7 P Marketing-Mix Booms Bitner

ADL-Matrix Arthur D. Little

Affiliate-Marketing

Analytisches CRM

ARIMA-Modell Box and Jenkins

Attributionstheorie Heider

Bass Diffusion-Modell Bass

BCG-Matrix

Bedürfnispyramide Maslow


Benchmarking-Methode

Beziehungsmarketing Levitt

Blaue Ozeane-Strategie Kim

Bottom of the Pyramid-Ansatz Prahalad

BPR-Methode Hammer Champy

Bricks und Clicks

Business Intelligence-Ansatz

Business Process Reengineering-Ansatz Hammer Champy

Clicks und Mortar

Co-Creation-Ansatz Prahalad Ramaswamy

Co-opetition Brandenburger

Databasemarketing

Directmarketing

Dreidimensionale Geschäftsdefinition Abell

Dynamische Regression

Einrahmen Tversky

Engpasstheorie Goldratt

Erweiterter Marketing-Mix 7P's

Explorative Faktorenanalyse

Exponentielle Glättung

Fünf-Kräfte-Modell Porter

Gesamtbetriebskosten

Gewinnschwelle

Gewinntümpel Gadiesh, Gilbert

Gruppendenken Janis

Industrielebenszyklus


Industrieveränderung McGahan

Innovationen Adoptionstheorie Rogers

Kernkompetenz Hamel Prahalad

Krisenmanagement

Kulturdimensionen Hofstede

Kundenbeziehungsmanagement

Kundenzufriedenheits-Modell Kano

Markenidentität Prisma Kapferer

Markenkapital Wertgeber

Markenpersönlichkeit Aaker


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Marketing-Mix 4P's 5P's McCarthy

McKinsey-Matrix

Multikanalstrategie

One-to-One-Marketing

Operatives CRM

PARTS Brandenburger

Portfolio-Analyse

Positionierung Trout

Produktlebenszyklus Levitt

Produkt-Markt-Matrix Ansoff

Prozesskostenrechnung PKR ABC

Qualitätsfunktionendarstellung Akao

Regressionsanalyse

Regel von Drei Sheth


Relativer Wert des Wachstums Mass

SERVQUAL-Ansatz Zeithaml

Simulation von Geschäftsprozesse

Stage-Gate-Modell Cooper

Stakeholder Value Perspektive

STEP-Analyse

Strategisches Dreieck Ohmae

STRATPORT-Modell Larreche

SWOT-Analyse-Modell

Szenarioplanung

TDC-Matrix Internet

Telefonverkauf

Theorie des geplanten Verhaltens Ajzen Fishbein

Trajektorien der Industrieveränderung McGahan

Unternehmensforschung

Unternehmensreputations-Quotient Harris-Fornbrun

Unterscheidende Fähigkeiten Kay

Wertdisziplinen Treacy Wiersema

Wert-Gewinnkette Heskett

Wertkette Porter

Wertnetz Brandenburger

Wertorientierte Unternehmensführung

Wertstromanalyse

Wettbewerbsvorteil Porter

Zerstörende Innovation Christensen

Zwölf Prinzipien des Netzwerkökonomie Kelly

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Interessengemeinschaft - Marketing


Interessengemeinschaft (588 Mitglieder)


Forum - Marketing  

Hier finden Sie interessante und lehrreiche Diskussionen.


  Was ist Marketing? (Kotler) (1 Reaktionen)
Es war Philip Kotler, der sagte: „Echtes Marketing is...
 
 
 
 
  Marketingplan - Schlüsselelemente?
Was sind die Schlüsselelemente eines Marketingplanes? Basier...
 
 
 
 
  Marketingimplementierung Methode - Modell um eine Marketingstrategie einzuführen (2 Reaktionen)
Eine Marketingstrategie ist die eine Sache, die erfolgreiche...
 
 
 
 
  Effect of Culture on Marketing Plan (3 Reaktionen)
How do culture, subculture and core values effect the market...
 
 
 
 
  The Study of Consumer Behaviour (2 Reaktionen)
The study of consumer behaviour helps firms to align their p...
 
 
 
 
  Effect of Culture on Market Plan (3 Reaktionen)
Culture is the foundation of human behaviour. It serves as t...
 
 
 
 
  Tips for Preparing a Business Plan (4 Reaktionen)
Can anyone please inform the main steps to be considered in ...
 
 
 
 
  Marketing Weaknesses
In his book “Ten Deadly Marketing Sins: Signs and Solutio...
 
 
 
 
  Marketing Strategy Must be Dynamic (2 Reaktionen)
Our marketing strategy is never completed! As per my observ...
 
 
 
 
  Change your Company from Sales Driven into Marketing Driven
Benefit of being a market driven company rather than one dri...
 
 
 
 
  What is Lean Marketing? Definitions (4 Reaktionen)
What is lean marketing? Can you give some explanation / info...
 
 
 
 
  What is Neural Marketing? Definitions (1 Reaktionen)
I want to know what exactly is neural marketing? And is it d...
 
 
 
 
  Emergence and Acceleration of the Marketing Profession (1 Reaktionen)
According to you, what year or period of time might be consi...
 
 
 
 
  Impact of Internet on Marketing (1 Reaktionen)
How has internet affected the marketing practices of big com...
 
 
 
 
  Hard and Soft Marketing Styles... :-)
These are the various styles of a marketer:
  • Har...
 
 
 
 
  PITA Measurement model? (1 Reaktionen)
Has anyone ever heard of or used the PITA model (population*...
 
 
 
 
  Six Deadly Small Business Marketing Mistakes (2 Reaktionen)
Six deadly small business marketing mistakes: 1. Not having...
 
 
 
 
  How to Attract Companies for a Marketing Firm? (1 Reaktionen)
I'm a recent MBA Marketing and want to setup my own marketin...
 
 
 
 
  Marketing a Holistic Approach
Marketing doesn’t have a constant definition. It evolves wit...
 
 
 
 
  Linking Consumer behaviour with Marketing (9 Reaktionen)
I have a small question.. If we could really link the consum...
 
 
 
 
  I Love Marketing. Marketing is to love (1 Reaktionen)
Hi Everybody! I verily believe that marketing is to love! Y...
 
 
 
 
  Consumer Buying Process (3 Reaktionen)
Any info on the consumer buying process?...
 
 
 
 
  What is B2B? Precise Definition of B2B (3 Reaktionen)
Dear all, what is B2B may seem obvious at first sight. Howe...
 
 
 
 
  International Marketing (2 Reaktionen)
To what extent should governments control industry and other...
 
 
 
 

Best Practices - Marketing

Hier finden Sie die wertvollsten Ideen.


  Marketing Implementation (3 Reaktionen)
A marketing strategy is one thing, successfully implementing...
 
 
 
 
  Marketing plan - Key elements? (6 Reaktionen)
What are the key elements of a marketing plan? Based on real...
 
 
 
 
  Strategic Marketing versus Marketing Strategy? (15 Reaktionen)
What is the difference between strategic marketing and marke...
 
 
 
 
  The Future of Marketing (10 Reaktionen)
What is the future of marketing? A Dutch marketing magazine ...
 
 
 
 
  What is Marketing? (Kotler) (20 Reaktionen)
It was Philip Kotler who said: "Authentic marketing i...
 
 
 
 
  Are Monopoly Industries Unaffected by Marketing? (2 Reaktionen)
Businesses in a monopoly market pay less attention to the co...
 
 
 
 
  Why is Marketing Hard? (40 Reaktionen)
Why is marketing for many firms such a challenge? Here are a...
 
 
 
 
  Marketing a Company in Decline (13 Reaktionen)
How can one market a company in decline though it still prod...
 
 
 
 
  Common Marketing Strategy Mistakes? (15 Reaktionen)
Hi, I am looking for the problems experienced by marketing m...
 
 
 
 
  Strategic vs Operational Marketing (6 Reaktionen)
What are the differences between operational and strategic m...
 
 
 
 
  What is Green Marketing? Definitions (7 Reaktionen)
What is green marketing? I need any researches regarding the...
 
 
 
 
  Marketing Ethics are Forgotten (6 Reaktionen)
Many companies have completely forgotten the fact that marke...
 
 
 
 
  Radical Marketing Approach (1 Reaktionen)
In their book "Radical Marketing: From Harvard to Harley, Le...
 
 
 
 
  Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules? (27 Reaktionen)
In his book Antifragile, Taleb stated that the core of bu...
 
 
 
 
  Marketing Communications as the Nerve of Marketing (8 Reaktionen)
Dear all! Do you have some comments on marketing communicati...
 
 
 
 
  Starting a new plant in Romania (6 Reaktionen)
At the moment I'm working on my thesis. The main question is...
 
 
 
 
  Is Marketing Management an Art or a Science? (8 Reaktionen)
Marketing management represents creativity rooted and augmen...
 
 
 
 
  What is More Important in Marketing? Sales Volume or After Sales Service? (10 Reaktionen)
I think after sales service is more important in marketing t...
 
 
 
 
  What is Social Media Marketing? (8 Reaktionen)
Hey guys I need your opinion about social media marketing, w...
 
 
 
 



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