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Marketing. Methoden, Modelle und Theorien (A-Z)

Marketing


12 Prinzipien des Netzwerkökonomie Kelly

3 C Modell Ohmae

3-dimensionale Geschäftsdefinition Abell

4 S Web Marketing-Mix Constantinides

5-Kräfte-Modell Porter

7 P Marketing-Mix Booms Bitner

ADL-Matrix Arthur D. Little

Affiliate-Marketing

Analytisches CRM

ARIMA-Modell Box and Jenkins

Attributionstheorie Heider

Bass Diffusion-Modell Bass

BCG-Matrix

Bedürfnispyramide Maslow


Benchmarking-Methode

Beziehungsmarketing Levitt

Blaue Ozeane-Strategie Kim

Bottom of the Pyramid-Ansatz Prahalad

BPR-Methode Hammer Champy

Bricks und Clicks

Business Intelligence-Ansatz

Business Process Reengineering-Ansatz Hammer Champy

Clicks und Mortar

Co-Creation-Ansatz Prahalad Ramaswamy

Co-opetition Brandenburger

Databasemarketing

Directmarketing

Dreidimensionale Geschäftsdefinition Abell

Dynamische Regression

Einrahmen Tversky

Engpasstheorie Goldratt

Erweiterter Marketing-Mix 7P's

Explorative Faktorenanalyse

Exponentielle Glättung

Fünf-Kräfte-Modell Porter

Gesamtbetriebskosten

Gewinnschwelle

Gewinntümpel Gadiesh, Gilbert

Gruppendenken Janis

Industrielebenszyklus


Industrieveränderung McGahan

Innovationen Adoptionstheorie Rogers

Kernkompetenz Hamel Prahalad

Krisenmanagement

Kulturdimensionen Hofstede

Kundenbeziehungsmanagement

Kundenzufriedenheits-Modell Kano

Markenidentität Prisma Kapferer

Markenkapital Wertgeber

Markenpersönlichkeit Aaker


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Marketing-Mix 4P's 5P's McCarthy

McKinsey-Matrix

Multikanalstrategie

One-to-One-Marketing

Operatives CRM

PARTS Brandenburger

Portfolio-Analyse

Positionierung Trout

Produktlebenszyklus Levitt

Produkt-Markt-Matrix Ansoff

Prozesskostenrechnung PKR ABC

Qualitätsfunktionendarstellung Akao

Regressionsanalyse

Regel von Drei Sheth


Relativer Wert des Wachstums Mass

SERVQUAL-Ansatz Zeithaml

Simulation von Geschäftsprozesse

Stage-Gate-Modell Cooper

Stakeholder Value Perspektive

STEP-Analyse

Strategisches Dreieck Ohmae

STRATPORT-Modell Larreche

SWOT-Analyse-Modell

Szenarioplanung

TDC-Matrix Internet

Telefonverkauf

Theorie des geplanten Verhaltens Ajzen Fishbein

Trajektorien der Industrieveränderung McGahan

Unternehmensforschung

Unternehmensreputations-Quotient Harris-Fornbrun

Unterscheidende Fähigkeiten Kay

Wertdisziplinen Treacy Wiersema

Wert-Gewinnkette Heskett

Wertkette Porter

Wertnetz Brandenburger

Wertorientierte Unternehmensführung

Wertstromanalyse

Wettbewerbsvorteil Porter

Zerstörende Innovation Christensen

Zwölf Prinzipien des Netzwerkökonomie Kelly

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