Marketing. Methoden, Modelle und Theorien (A-Z)


12 Prinzipien des Netzwerkökonomie Kelly

3 C Modell Ohmae

3-dimensionale Geschäftsdefinition Abell

4 S Web Marketing-Mix Constantinides

5-Kräfte-Modell Porter

7 P Marketing-Mix Booms Bitner

ADL-Matrix Arthur D. Little


Analytisches CRM

ARIMA-Modell Box and Jenkins

Attributionstheorie Heider

Bass Diffusion-Modell Bass


Bedürfnispyramide Maslow


Beziehungsmarketing Levitt

Blaue Ozeane-Strategie Kim

Bottom of the Pyramid-Ansatz Prahalad

BPR-Methode Hammer Champy

Bricks und Clicks

Business Intelligence-Ansatz

Business Process Reengineering-Ansatz Hammer Champy

Clicks und Mortar

Co-Creation-Ansatz Prahalad Ramaswamy

Co-opetition Brandenburger



Dreidimensionale Geschäftsdefinition Abell

Dynamische Regression

Einrahmen Tversky

Engpasstheorie Goldratt

Erweiterter Marketing-Mix 7P's

Explorative Faktorenanalyse

Exponentielle Glättung

Fünf-Kräfte-Modell Porter



Gewinntümpel Gadiesh, Gilbert

Gruppendenken Janis


Industrieveränderung McGahan

Innovationen Adoptionstheorie Rogers

Kernkompetenz Hamel Prahalad


Kulturdimensionen Hofstede


Kundenzufriedenheits-Modell Kano

Markenidentität Prisma Kapferer

Markenkapital Wertgeber

Markenpersönlichkeit Aaker

Fügen Sie eine Methode/Modell hinzu

Marketing-Mix 4P's 5P's McCarthy




Operatives CRM

PARTS Brandenburger


Positionierung Trout

Produktlebenszyklus Levitt

Produkt-Markt-Matrix Ansoff

Prozesskostenrechnung PKR ABC

Qualitätsfunktionendarstellung Akao


Regel von Drei Sheth

Relativer Wert des Wachstums Mass

SERVQUAL-Ansatz Zeithaml

Simulation von Geschäftsprozesse

Stage-Gate-Modell Cooper

Stakeholder Value Perspektive


Strategisches Dreieck Ohmae

STRATPORT-Modell Larreche



TDC-Matrix Internet


Theorie des geplanten Verhaltens Ajzen Fishbein

Trajektorien der Industrieveränderung McGahan


Unternehmensreputations-Quotient Harris-Fornbrun

Unterscheidende Fähigkeiten Kay

Wertdisziplinen Treacy Wiersema

Wert-Gewinnkette Heskett

Wertkette Porter

Wertnetz Brandenburger

Wertorientierte Unternehmensführung


Wettbewerbsvorteil Porter

Zerstörende Innovation Christensen

Zwölf Prinzipien des Netzwerkökonomie Kelly


  Was ist Marketing? (Kotler)
Es war Philip Kotler, der sagte: „Echtes Marketing ist nicht die Kunst des Verkaufens, was Sie herstellen, sondern zu wissen, was Sie herstellen sollten. Es ist die Kunst des Identifizierens und Verstehens von Kundenbedürfnissen und des...
  Marketingplan - Schlüsselelemente?
Was sind die Schlüsselelemente eines Marketingplanes? Basierend auf realen Beispielen. Danke für Ihre Hilfe!...
  Marketingimplementierung Methode - Modell um eine Marketingstrategie einzuführen
Eine Marketingstrategie ist die eine Sache, die erfolgreiche Implementierung eine andere! Wer kennt einen guten generischen Ansatz zur Marketingimplementierung, oder wer hat eine Methode oder ein Modell, um eine Marketingstrategie einzuführen? Danke!...
  What is More Important in Marketing? Sales Volume or After Sales Service?
I think after sales service is more important in marketing than initial sales volume. So then why are marketing people always given the pressure of reaching sales targets?...
  Sales Strategies | Selling Strategies
Moghareh and Haghighi (2009) discuss the various selling strategies and how each strategy affects sales performance. The author mentions three selling strategies that would have a positive effect on sales performance:
  Is Marketing Management an Art or a Science?
Marketing management represents creativity rooted and augmented by data for strategic decision-making and so must it remain. This article presents contending arguments as to the nature of marketing managementm - whether it is an art or a science - w...
  Six Deadly Small Business Marketing Mistakes
Six deadly small business marketing mistakes:
1. Not having a marketing plan.
2. Not differentiating your business from your competition.
3. Not having a systematic referral generating program.
4. Neglecting to communicate and mar...
  What is B2B? Precise Definition of B2B
Dear all, what is B2B may seem obvious at first sight.
However, take the case of office furniture or even office supplies. These are sold to companies and nonprofit organizations for use in their own offices. As per the definition of B2B it must...
  Marketing Strategy Must be Dynamic
Our marketing strategy is never completed!
As per my observation I can state this with confidence that every time we target any customer segment or we try to understand any market, we have to come up with new strategies.
We can not replicat...
  Sales Methods, Models and Theories
I say with a profound bitterness that so far we haven't found a way yet of transforming sales into a science. And it should be...
I've been a student of sales for the past 21 years. I try to read every author who becomes a best seller, every int...
  I Love Marketing. Marketing is to love
Hi Everybody!
I verily believe that marketing is to love! You first have to feel it, to understand it, to live it and finally do it.
If one is capable of feeling the needs of the market, the appropriate strategy will emanate naturally from ...
  Sales versus Business Development
What exactly is the difference between a sales executive and a business development executive? Any suggestions welcome......
  Marketing a Holistic Approach
Marketing doesn’t have a constant definition. It evolves with its environment. Marketing is very diverse and can have many definitions. In general marketing is a subset of organization strategy.
The ultimate aim or objective of marketing is to k...
  Marketing is Pathway for Strategic Management
Marketing has been like a road for a journey rather than a destination. marketing provides a pathway for tomorrows strategic management. Marketing can learn from the recession elements of the market of sales which have been lost - the importan...
  What is Lean Marketing? Definitions
What is lean marketing? Can you give some explanation / information? Thanks......
  International Marketing
To what extent should governments control industry and other factors of production in order to promote international business growth....
  What is Social Media Marketing?
Hey guys I need your opinion about social media marketing, what do you think what is it, is it a new strategy of marketing or is it just a new concept and related to web technology. ...

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Best Practices - Marketing Premium
  Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules?
In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that gives your customers value for money.
If this is not the case, then it's likely that we're dealing with a  
  Marketing Ethics are Forgotten
Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a product. This is part of of marketing ethics.
I have seen brewery companies encouraging people to take alcoholic drinks for a g...
  Sales versus Marketing
Most or all of the MBA institutes teach marketing in their programs.
Today's corporate world emerges as sales-oriented with both marketing and sales playing a major role. Many people seem to be recruited for sales jobs.
There seems to be a...
  Marketing a Company in Decline
How can one market a company in decline though it still produces good quality. I need assistance as to how to communicate to lost customers as I am slightly technically disadvantaged at the production stage....
  Why is Marketing Hard?
Why is marketing for many firms such a challenge? Here are a few reasons I found:
1. Continuous change of marketing: marketing asks from businesses to change their products all the time, because customers demand changes all the time. New ...
  Common Marketing Strategy Mistakes?
Hi, I am looking for the problems experienced by marketing managers in setting up and implementing marketing strategies. What are the most common mistakes in setting up a marketing strategy?...
  What is Green Marketing? Definitions
What is green marketing? I need any researches regarding the green marketing subject....
  Marketing Communications as the Nerve of Marketing
Dear all! Do you have some comments on marketing communications as it is called the nerve of marketing, because it is getting directly in touch with your target group!...
  Strategic vs Operational Marketing
What are the differences between operational and strategic marketing and some examples of these differences? I can't find the answer anywhere....
  Starting a new plant in Romania
At the moment I'm working on my thesis. The main question is, is it interesting for the greenery b.v. to open a new plant in Romania. (trade in fruit and vegetables) At the moment we import for example melons from brazil, and we transport them to r...
  What is Marketing? (Kotler)
It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction ...
  The Future of Marketing
What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the position of the marketing function in corporations is poor:
- Finance, HRM, and Strategy are more important, and Sales is se...
  Strategic Marketing versus Marketing Strategy?
What is the difference between strategic marketing and marketing strategy?...
  Marketing plan - Key elements?
What are the key elements of a marketing plan? Based on real example - welcome ;-) thnx 4 help!...

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