Marketing & Verkauf



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Marketing & Verkauf

12 Prinzipien des Netzwerkökonomie Kelly

3 C Modell Ohmae

3-dimensionale Geschäftsdefinition Abell

4 S Web Marketing-Mix Constantinides

5-Kräfte-Modell Porter

7 P Marketing-Mix Booms Bitner

ADL-Matrix Arthur D. Little

Affiliate-Marketing

Analytisches CRM

ARIMA-Modell Box and Jenkins

Attributionstheorie Heider

Bass Diffusion-Modell Bass

BCG-Matrix

Bedürfnispyramide Maslow


Benchmarking-Methode

Beziehungsmarketing Levitt

Blaue Ozeane-Strategie Kim

Bottom of the Pyramid-Ansatz Prahalad

BPR-Methode Hammer Champy

Bricks und Clicks

Business Intelligence-Ansatz

Business Process Reengineering-Ansatz Hammer Champy

Clicks und Mortar

Co-Creation-Ansatz Prahalad Ramaswamy

Co-opetition Brandenburger

Databasemarketing

Directmarketing

Dreidimensionale Geschäftsdefinition Abell

Dynamische Regression

Einrahmen Tversky

Engpasstheorie Goldratt

Erweiterter Marketing-Mix 7P's

Explorative Faktorenanalyse

Exponentielle Glättung

Fünf-Kräfte-Modell Porter

Gesamtbetriebskosten

Gewinnschwelle

Gewinntümpel Gadiesh, Gilbert

Gruppendenken Janis

Industrielebenszyklus


Industrieveränderung McGahan

Innovationen Adoptionstheorie Rogers

Kernkompetenz Hamel Prahalad

Krisenmanagement

Kulturdimensionen Hofstede

Kundenbeziehungsmanagement

Kundenzufriedenheits-Modell Kano

Markenidentität Prisma Kapferer

Markenkapital Wertgeber

Markenpersönlichkeit Aaker


Fügen Sie eine Methode/Modell hinzu


Marketing-Mix 4P's 5P's McCarthy

McKinsey-Matrix

Multikanalstrategie

One-to-One-Marketing

Operatives CRM

PARTS Brandenburger

Portfolio-Analyse

Positionierung Trout

Produktlebenszyklus Levitt

Produkt-Markt-Matrix Ansoff

Prozesskostenrechnung PKR ABC

Qualitätsfunktionendarstellung Akao

Regressionsanalyse

Regel von Drei Sheth


Relativer Wert des Wachstums Mass

SERVQUAL-Ansatz Zeithaml

Simulation von Geschäftsprozesse

Stage-Gate-Modell Cooper

Stakeholder Value Perspektive

STEP-Analyse

Strategisches Dreieck Ohmae

STRATPORT-Modell Larreche

SWOT-Analyse-Modell

Szenarioplanung

TDC-Matrix Internet

Telefonverkauf

Theorie des geplanten Verhaltens Ajzen Fishbein

Trajektorien der Industrieveränderung McGahan

Unternehmensforschung

Unternehmensreputations-Quotient Harris-Fornbrun

Unterscheidende Fähigkeiten Kay

Wertdisziplinen Treacy Wiersema

Wert-Gewinnkette Heskett

Wertkette Porter

Wertnetz Brandenburger

Wertorientierte Unternehmensführung

Wertstromanalyse

Wettbewerbsvorteil Porter

Zerstörende Innovation Christensen

Zwölf Prinzipien des Netzwerkökonomie Kelly

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Diskussionen

Forum über Marketing und Verkauf.


 

🔥 NEU Was ist Marketing? (Kotler)
Es war Philip Kotler, der sagte: „Echtes Marketing ist nicht die Kunst des Verkaufens, was Sie herstellen, sondern zu wi...
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Marketingimplementierung Methode - Modell um eine Marketingstrategie einzuführen
Eine Marketingstrategie ist die eine Sache, die erfolgreiche Implementierung eine andere! Wer kennt einen guten generisc...
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What is Marketing? (Kotler)
It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It...
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Are Monopoly Industries Unaffected by Marketing?
Businesses in a monopoly market pay less attention to the contribution marketing can make to create and meet the needs o...
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Common Marketing Strategy Mistakes?
Hi, I am looking for the problems experienced by marketing managers in setting up and implementing marketing strategies....
31
 
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Effect of Culture on Marketing Plan
How do culture, subculture and core values effect the marketing plan?...
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Strategic vs Operational Marketing
What are the differences between operational and strategic marketing and some examples of these differences? I can't fi...
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What is Green Marketing? Definitions
What is green marketing? I need any researches regarding the green marketing subject....
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Marketing Ethics
Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a pr...
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Tips for Preparing a Business Plan
Can anyone please inform the main steps to be considered in preparing a business plan? Please reply and mention tips to ...
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4 Kommentare
Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules?
In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that...
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27 Kommentare
Radical Marketing Approach
In their book "Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big", Glenn ...
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1 Kommentare
The Role and Value of the Marketing Function
No doubt, marketing capabilities are strong drivers of firm performance. But HOW can marketing as a function contribute ...
14
 
5 Kommentare
Marketing Communications
Dear all! Do you have some comments on marketing communications as it is called the nerve of marketing, because it is ge...
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9 Kommentare
Signs of Marketing Weaknesses
In his book "Ten Deadly Marketing Sins: Signs and Solutions", Philip Kotler mentions ten deadly sins that identify weakn...
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Is Marketing Management an Art or a Science?
Marketing management represents creativity rooted and augmented by data for strategic decision-making and so must it rem...
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8 Kommentare
What is More Important? Sales Volume or After Sales Service?
I think after sales service is more important in marketing than initial sales volume. So then why are marketing people a...
10
 
10 Kommentare
Marketing Tactics Must be Dynamic
Our marketing strategy is never completed!
As per my observation I can state this with confidence that every time w...
9
 
2 Kommentare
What is Social Media Marketing?
Hey guys I need your opinion about social media marketing, what do you think what is it, is it a new strategy of marketi...
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8 Kommentare
Holistic Marketing
In today's times, firms that carry out marketing strategies in a standalone fashion, i.e. without understanding and acco...
6
 
From a Sales-driven Into a Marketing-driven Company
Benefit of being a market driven company rather than one driven by sales.
Far too many companies maintain an antiquat...
6
 
What is Neuromarketing? Definitions
I want to know what exactly is neuromarketing or neural marketing? And is it different from any other way of marketing?...
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3 Kommentare
What is Lean Marketing? Definitions
What is lean marketing? Can you give some explanation / information? Thanks......
6
 
4 Kommentare
Impact of Internet on Marketing
How has internet affected the marketing practices of big companies?
Which industry or sector is affected the most? ...
5
 
1 Kommentare
Emergence and Acceleration of the Marketing Profession
According to you, what year or period of time might be considered as a crucial catalysis or acceleration for marketing a...
5
 
1 Kommentare
Hard and Soft Marketing Styles 😜
These are the various styles of a marketer:
Hard style: Marketer tells he is going to take your money and takes...
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Best Practices

Die am besten bewerteten Themen über Marketing und Verkauf. Hier finden Sie die wertvollsten Ideen und praktischen Vorschläge.


Implementation of Marketing Strategy
A marketing strategy is one thing, successfully implementing it is another! Who knows a good generic marketing implement...
140
 
3 Kommentare

Marketing Plan - Key Elements?
What are the key elements of a marketing plan? Based on real example - welcome ;-) thnx 4 help!...
136
 
6 Kommentare

Strategic Marketing versus Marketing Strategy?
What is the difference between strategic marketing and marketing strategy?...
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15 Kommentare

The Future of Marketing
What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the...
63
 
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Why is Marketing Hard? 50 Reasons
Why is marketing for many firms such a challenge? Here are a few reasons I found:
1. Continuous change of marketing...
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40 Kommentare

Marketing a Company in Decline
How can one market a company in decline though it still produces good quality. I need assistance as to how to communicat...
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