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Marketing

12 Prinzipien des Netzwerkökonomie Kelly

3 C Modell Ohmae

3-dimensionale Geschäftsdefinition Abell

4 S Web Marketing-Mix Constantinides

5-Kräfte-Modell Porter

7 P Marketing-Mix Booms Bitner

ADL-Matrix Arthur D. Little

Affiliate-Marketing

Analytisches CRM

ARIMA-Modell Box and Jenkins

Attributionstheorie Heider

Bass Diffusion-Modell Bass

BCG-Matrix

Bedürfnispyramide Maslow

Benchmarking-Methode

Beziehungsmarketing Levitt

Blaue Ozeane-Strategie Kim

Bottom of the Pyramid-Ansatz Prahalad

BPR-Methode Hammer Champy

Bricks und Clicks

Business Intelligence-Ansatz

Business Process Reengineering-Ansatz Hammer Champy

Clicks und Mortar

Co-Creation-Ansatz Prahalad Ramaswamy

Co-opetition Brandenburger

Databasemarketing

Directmarketing

Dreidimensionale Geschäftsdefinition Abell

Dynamische Regression

Einrahmen Tversky

Engpasstheorie Goldratt

Erweiterter Marketing-Mix 7P's

Explorative Faktorenanalyse

Exponentielle Glättung

Fünf-Kräfte-Modell Porter

Gesamtbetriebskosten

Gewinnschwelle

Gewinntümpel Gadiesh, Gilbert

Gruppendenken Janis

Industrielebenszyklus

Industrieveränderung McGahan

Innovationen Adoptionstheorie Rogers

Kernkompetenz Hamel Prahalad

Krisenmanagement

Kulturdimensionen Hofstede

Kundenbeziehungsmanagement

Kundenzufriedenheits-Modell Kano

Markenidentität Prisma Kapferer

Markenkapital Wertgeber

Markenpersönlichkeit Aaker

Fügen Sie eine Methode/Modell hinzu

Marketing-Mix 4P's 5P's McCarthy

PARTS Brandenburger

Positionierung Trout

Produktlebenszyklus Levitt

Produkt-Markt-Matrix Ansoff

Prozesskostenrechnung PKR ABC

Qualitätsfunktionendarstellung Akao

Regressionsanalyse

Regel von Drei Sheth

Relativer Wert des Wachstums Mass

SERVQUAL-Ansatz Zeithaml

Simulation von Geschäftsprozesse

Stage-Gate-Modell Cooper

Stakeholder Value Perspektive

STEP-Analyse

Strategisches Dreieck Ohmae

STRATPORT-Modell Larreche

SWOT-Analyse-Modell

Szenarioplanung

TDC-Matrix Internet

Telefonverkauf

Theorie des geplanten Verhaltens Ajzen Fishbein

Trajektorien der Industrieveränderung McGahan

Unternehmensforschung

Unternehmensreputations-Quotient Harris-Fornbrun

Unterscheidende Fähigkeiten Kay

Wertdisziplinen Treacy Wiersema

Wert-Gewinnkette Heskett

Wertkette Porter

Wertnetz Brandenburger

Wertorientierte Unternehmensführung

Wertstromanalyse

Wettbewerbsvorteil Porter

Zerstörende Innovation Christensen

Zwölf Prinzipien des Netzwerkökonomie Kelly

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Interessengemeinschaft - Marketing

Interessengemeinschaft (523 Mitglieder)

Forum - Marketing

Diskussionen über Marketing.

	Was ist Marketing? (Kotler) Es war Philip Kotler, der sagte: „Echtes Marketing ist nicht die Kunst des Verkaufens, was Sie herstellen, sondern zu wi (...)

	Marketingplan - Schlüsselelemente? Was sind die Schlüsselelemente eines Marketingplanes? Basierend auf realen Beispielen. Danke für Ihre Hilfe! (...)

	Marketingimplementierung Methode - Modell um eine Marketingstrategie einzuführen Eine Marketingstrategie ist die eine Sache, die erfolgreiche Implementierung eine andere! Wer kennt einen guten generisc (...)

	Marketing Implementation A marketing strategy is one thing, successfully implementing it is another! Who knows a good generic marketing implement (...)

	Strategic Marketing versus Marketing Strategy? What is the difference between strategic marketing and marketing strategy? (...)

	What is Marketing? (Kotler) It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It (...)

	Are Monopoly Industries Unaffected by Marketing? Businesses in a monopoly market pay less attention to the contribution marketing can make to create and meet the needs o (...)

	Why is Marketing Hard? Why is marketing for many firms such a challenge? Here are a few reasons I found: 1. Continuous change of marketing: ma (...)

	Common Marketing Strategy Mistakes? Hi, I am looking for the problems experienced by marketing managers in setting up and implementing marketing strategies. (...)

	Effect of Culture on Marketing Plan How do culture, subculture and core values effect the marketing plan? (...)

	Strategic vs Operational Marketing What are the differences between operational and strategic marketing and some examples of these differences? I can't fi (...)

	What is Green Marketing? Definitions What is green marketing? I need any researches regarding the green marketing subject. (...)

	The Study of Consumer Behaviour The study of consumer behaviour helps firms to align their product / service offerings to the strongest consumer signals (...)

	Effect of Culture on Market Plan Culture is the foundation of human behaviour. It serves as the benchmark or reference point for one's decision torwards (...)

	Tips for Preparing a Business Plan Can anyone please inform the main steps to be considered in preparing a business plan? Please reply and mention tips to (...)

	Marketing Weaknesses In his book “Ten Deadly Marketing Sins: Signs and Solutions”, Philip Kotler mentions ten deadly sins that identify weakn (...)

	Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules? In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that (...)

	Marketing Strategy Must be Dynamic Our marketing strategy is never completed! As per my observation I can state this with confidence that every time we ta (...)

	What is Social Media Marketing? Hey guys I need your opinion about social media marketing, what do you think what is it, is it a new strategy of marketi (...)

	Change your Company from Sales Driven into Marketing Driven Benefit of being a market driven company rather than one driven by sales.Far too many companies maintain an antiquated m (...)

	What is Lean Marketing? Definitions What is lean marketing? Can you give some explanation / information? Thanks... (...)

	What is Neural Marketing? Definitions I want to know what exactly is neural marketing? And is it different from any other way of marketing? (...)

	Emergence and Acceleration of the Marketing Profession According to you, what year or period of time might be considered as a crucial catalysis or acceleration for marketing a (...)

	Hard and Soft Marketing Styles... :-) These are the various styles of a marketer: Hard style: tells he is going to take your money. S (...)

	Impact of Internet on Marketing How has internet affected the marketing practices of big companies? Which industry or sector is affected the most? Why? (...)

	PITA Measurement model? Has anyone ever heard of or used the PITA model (populationincidencetimes*amount)? I've used it extensively in retail (...)

	Six Deadly Small Business Marketing Mistakes Six deadly small business marketing mistakes: 1. Not having a marketing plan. 2. Not differentiating your business fro (...)

	How to Attract Companies for a Marketing Firm? I'm a recent MBA Marketing and want to setup my own marketing and promotions business. I would like your help in what ar (...)

	Marketing a Holistic Approach Marketing doesn’t have a constant definition. It evolves with its environment. Marketing is very diverse and can have ma (...)

	Linking Consumer behaviour with Marketing I have a small question.. If we could really link the consumer behavior and marketing ... we are assuming that the marke (...)

	I Love Marketing. Marketing is to love Hi Everybody! I verily believe that marketing is to love! You first have to feel it, to understand it, to live it and f (...)

	Consumer Buying Process Any info on the consumer buying process? (...)

	What is B2B? Precise Definition of B2B Dear all, what is B2B may seem obvious at first sight. However, take the case of office furniture or even office suppli (...)

	International Marketing To what extent should governments control industry and other factors of production in order to promote international bus (...)

Best Practices - Marketing

Hier finden Sie die wertvollsten Diskussionen aus der Vergangenheit.

	Marketing plan - Key elements? What are the key elements of a marketing plan? Based on real example - welcome ;-) thnx 4 help! (...)

	The Future of Marketing What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the (...)

	Marketing a Company in Decline How can one market a company in decline though it still produces good quality. I need assistance as to how to communicat (...)

	Marketing Ethics are Forgotten Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a pr (...)

	Radical Marketing Approach In their book "Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big", Glenn (...)

	Marketing Communications as the Nerve of Marketing Dear all! Do you have some comments on marketing communications as it is called the nerve of marketing, because it is ge (...)

	Starting a new plant in Romania At the moment I'm working on my thesis. The main question is, is it interesting for the greenery b.v. to open a new plan (...)

	Is Marketing Management an Art or a Science? Marketing management represents creativity rooted and augmented by data for strategic decision-making and so must it rem (...)

	What is More Important in Marketing? Sales Volume or After Sales Service? I think after sales service is more important in marketing than initial sales volume. So then why are marketing people a (...)