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Marketing studieren und lernen. Methoden, Modelle und Theorien (A-Z)


Marketing


12 Prinzipien des Netzwerkökonomie Kelly

3 C Modell Ohmae

3-dimensionale Geschäftsdefinition Abell

4 S Web Marketing-Mix Constantinides

5-Kräfte-Modell Porter

7 P Marketing-Mix Booms Bitner

ADL-Matrix Arthur D. Little

Affiliate-Marketing

Analytisches CRM

ARIMA-Modell Box and Jenkins

Attributionstheorie Heider

Bass Diffusion-Modell Bass

BCG-Matrix

Bedürfnispyramide Maslow

Benchmarking-Methode

Beziehungsmarketing Levitt

Blaue Ozeane-Strategie Kim

Bottom of the Pyramid-Ansatz Prahalad

BPR-Methode Hammer Champy

Bricks und Clicks

Business Intelligence-Ansatz

Business Process Reengineering-Ansatz Hammer Champy

Clicks und Mortar

Co-Creation-Ansatz Prahalad Ramaswamy

Co-opetition Brandenburger

Databasemarketing

Directmarketing

Dreidimensionale Geschäftsdefinition Abell

Dynamische Regression

Einrahmen Tversky

Engpasstheorie Goldratt

Erweiterter Marketing-Mix 7P's

Explorative Faktorenanalyse

Exponentielle Glättung

Fünf-Kräfte-Modell Porter

Gesamtbetriebskosten

Gewinnschwelle

Gewinntümpel Gadiesh, Gilbert

Gruppendenken Janis

Industrielebenszyklus

Industrieveränderung McGahan

Innovationen Adoptionstheorie Rogers

Kernkompetenz Hamel Prahalad

Krisenmanagement

Kulturdimensionen Hofstede

Kundenbeziehungsmanagement

Kundenzufriedenheits-Modell Kano

Markenidentität Prisma Kapferer

Markenkapital Wertgeber

Markenpersönlichkeit Aaker


Fügen Sie eine Methode/Modell hinzu


Marketing-Mix 4P's 5P's McCarthy

McKinsey-Matrix

Multikanalstrategie

One-to-One-Marketing

Operatives CRM

PARTS Brandenburger

Portfolio-Analyse

Positionierung Trout

Produktlebenszyklus Levitt

Produkt-Markt-Matrix Ansoff

Prozesskostenrechnung PKR ABC

Qualitätsfunktionendarstellung Akao

Regressionsanalyse

Regel von Drei Sheth

Relativer Wert des Wachstums Mass

SERVQUAL-Ansatz Zeithaml

Simulation von Geschäftsprozesse

Stage-Gate-Modell Cooper

Stakeholder Value Perspektive

STEP-Analyse

Strategisches Dreieck Ohmae

STRATPORT-Modell Larreche

SWOT-Analyse-Modell

Szenarioplanung

TDC-Matrix Internet

Telefonverkauf

Theorie des geplanten Verhaltens Ajzen Fishbein

Trajektorien der Industrieveränderung McGahan

Unternehmensforschung

Unternehmensreputations-Quotient Harris-Fornbrun

Unterscheidende Fähigkeiten Kay

Wertdisziplinen Treacy Wiersema

Wert-Gewinnkette Heskett

Wertkette Porter

Wertnetz Brandenburger

Wertorientierte Unternehmensführung

Wertstromanalyse

Wettbewerbsvorteil Porter

Zerstörende Innovation Christensen

Zwölf Prinzipien des Netzwerkökonomie Kelly

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Forum über Marketing.


🔥 NEU Was ist Marketing? (Kotler)
Es war Philip Kotler, der sagte: „Echtes Marketing ist nicht die Kunst des Verkaufens, was Sie herstellen, sondern zu wi (...)
8
  
1 Kommentare
Marketingplan - Schlüsselelemente?
Was sind die Schlüsselelemente eines Marketingplanes? Basierend auf realen Beispielen. Danke für Ihre Hilfe! (...)
5
  
Marketingimplementierung Methode - Modell um eine Marketingstrategie einzuführen
Eine Marketingstrategie ist die eine Sache, die erfolgreiche Implementierung eine andere! Wer kennt einen guten generisc (...)
3
  
2 Kommentare
Strategic vs Operational Marketing
What are the differences between operational and strategic marketing and some examples of these differences? I can't fi (...)
27
  
7 Kommentare
Marketing Weaknesses
In his book “Ten Deadly Marketing Sins: Signs and Solutions”, Philip Kotler mentions ten deadly sins that identify weakn (...)
13
  
The Role and Value of the Marketing Function
No doubt, marketing capabilities are strong drivers of firm performance. But HOW can marketing as a function contribute (...)
11
  
5 Kommentare
Marketing Strategy Must be Dynamic
Our marketing strategy is never completed!
As per my observation I can state this with confidence that every time w (...)
9
  
2 Kommentare
Product Mix and Pricing
WHAT IS A PRODUCT MIX? MEANING
The Product Mix, also called: "Product Assortment", or: "Product Portfolio" is the c (...)
6
  
1 Kommentare
What is Neural Marketing? Definitions
I want to know what exactly is neural marketing? And is it different from any other way of marketing? (...)
6
  
2 Kommentare
Change your Company from Sales Driven into Marketing Driven
Benefit of being a market driven company rather than one driven by sales.
Far too many companies maintain an antiquat (...)
6
  
Emergence and Acceleration of the Marketing Profession
According to you, what year or period of time might be considered as a crucial catalysis or acceleration for marketing a (...)
5
  
1 Kommentare
Impact of Internet on Marketing
How has internet affected the marketing practices of big companies?
Which industry or sector is affected the most? (...)
5
  
1 Kommentare
Hard and Soft Marketing Styles... :-)
These are the various styles of a marketer:
Hard style: tells he is going to take your money. Soft style: do (...)
5
  
Holistic Marketing
In today's times, firms that carry out marketing strategies in a standalone fashion, i.e. without understanding and acco (...)
5
  
Product Hierarchy
WHAT IS A PRODUCT HIERARCHY?
A Product Hierarchy is a method of classifying a firm's products/services based on the (...)
4
  
PITA Measurement model?
Has anyone ever heard of or used the PITA model (population*incidence*times*amount)? I've used it extensively in retail (...)
4
  
1 Kommentare
How to Attract Companies for a Marketing Firm?
I'm a recent MBA Marketing and want to setup my own marketing and promotions business. I would like your help in what ar (...)
4
  
1 Kommentare
Six Deadly Small Business Marketing Mistakes
Six deadly small business marketing mistakes:
1. Not having a marketing plan.
2. Not differentiating your busi (...)
4
  
2 Kommentare
Linking Consumer behaviour with Marketing
I have a small question.. If we could really link the consumer behavior and marketing ... we are assuming that the marke (...)
3
  
10 Kommentare
I Love Marketing. Marketing is to love
Hi Everybody!
I verily believe that marketing is to love! You first have to feel it, to understand it, to live it a (...)
3
  
1 Kommentare
Consumer Buying Process
Any info on the consumer buying process? (...)
3
  
5 Kommentare
What is B2B? Precise Definition of B2B
Dear all, what is B2B may seem obvious at first sight.
However, take the case of office furniture or even office su (...)
1
  
3 Kommentare
International Marketing
To what extent should governments control industry and other factors of production in order to promote international bus (...)
0
  
2 Kommentare

 

Best Practices

Registrieren Sie sich

Die am besten bewerteten Themen über Marketing. Hier finden Sie die wertvollsten Ideen und praktischen Vorschläge.


Marketing Implementation
A marketing strategy is one thing, successfully implementing it is another! Who knows a good generic marketing implement (...)
140
  
3 Kommentare
Marketing plan - Key elements?
What are the key elements of a marketing plan? Based on real example - welcome ;-) thnx 4 help! (...)
136
  
6 Kommentare
Strategic Marketing versus Marketing Strategy?
What is the difference between strategic marketing and marketing strategy? (...)
123
  
15 Kommentare
The Future of Marketing
What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the (...)
63
  
10 Kommentare
What is Marketing? (Kotler)
It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It (...)
53
  
20 Kommentare
Are Monopoly Industries Unaffected by Marketing?
Businesses in a monopoly market pay less attention to the contribution marketing can make to create and meet the needs o (...)
46
  
2 Kommentare
Why is Marketing Hard?
Why is marketing for many firms such a challenge? Here are a few reasons I found:
1. Continuous change of marketing (...)
40
  
40 Kommentare
Marketing a Company in Decline
How can one market a company in decline though it still produces good quality. I need assistance as to how to communicat (...)
34
  
13 Kommentare
Common Marketing Strategy Mistakes?
Hi, I am looking for the problems experienced by marketing managers in setting up and implementing marketing strategies. (...)
31
  
15 Kommentare
Effect of Culture on Marketing Plan
How do culture, subculture and core values effect the marketing plan? (...)
29
  
3 Kommentare
What is Green Marketing? Definitions
What is green marketing? I need any researches regarding the green marketing subject. (...)
25
  
9 Kommentare
The Study of Consumer Behaviour
The study of consumer behaviour helps firms to align their product / service offerings to the strongest consumer signals (...)
23
  
2 Kommentare
Effect of Culture on Market Plan
Culture is the foundation of human behaviour. It serves as the benchmark or reference point for one's decision torwards (...)
22
  
3 Kommentare
Marketing Ethics are Forgotten
Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a pr (...)
18
  
6 Kommentare
Tips for Preparing a Business Plan
Can anyone please inform the main steps to be considered in preparing a business plan? Please reply and mention tips to (...)
16
  
4 Kommentare
Radical Marketing Approach
In their book "Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big", Glenn (...)
15
  
1 Kommentare
Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules?
In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that (...)
15
  
27 Kommentare
Marketing Communications as the Nerve of Marketing
Dear all! Do you have some comments on marketing communications as it is called the nerve of marketing, because it is ge (...)
13
  
8 Kommentare
Is Marketing Management an Art or a Science?
Marketing management represents creativity rooted and augmented by data for strategic decision-making and so must it rem (...)
11
  
8 Kommentare
Starting a new plant in Romania
At the moment I'm working on my thesis. The main question is, is it interesting for the greenery b.v. to open a new plan (...)
11
  
6 Kommentare
What is More Important in Marketing? Sales Volume or After Sales Service?
I think after sales service is more important in marketing than initial sales volume. So then why are marketing people a (...)
10
  
10 Kommentare
What is Social Media Marketing?
Hey guys I need your opinion about social media marketing, what do you think what is it, is it a new strategy of marketi (...)
9
  
8 Kommentare
What is Lean Marketing? Definitions
What is lean marketing? Can you give some explanation / information? Thanks... (...)
6
  
4 Kommentare



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