Marketing Plan - Key Elements?

Marketing and Sales

Best Practices
Mark, Poland

Marketing Plan - Key Elements?

What are the key elements of a marketing plan? Based on real example - welcome ;-) thnx 4 help!

  Puneet Kapoor, India
 

Marketing Plan Elements

In my view, a Marketing Plan is a typically annual plan of Marketing activities specifying Brand's revenue and expenditure. Key elements of Marketing Plans are:
1. Objective (Qualitative and Quantitative)
2. Calender of Activities
3. Details of Expenditure etc.

  jc, sg
 

Marketing Plan is Art and Science to Sell

Creating a MP is an art and science of devising a way to sell the product, service, brand, the business unit, and even the entire company to meet customers' needs. Some may say identify the customers' needs first and than apply the 4 Ps to deliver solutions ... whatever it is ... as long as your plan can sell - you made it. The time frame is a self-induced restriction.

  Enrique Florido, Colombia
 

Marketing Plan More an Art than a Science

Marketing a product/service is more an art than a science. People who lack creativity hav e made of marketing a science, so they can thrive. The essence of marketing is more like the Blue Ocean Strategy theory; the key is in the innovation (creativity), and that is not a science.

  Sheree Welch
Director, Trinidad and Tobago
 

Marketing Planning Aligned with Strategic Plan

The marketing planning needs to be integrated and coordinated with other functional planning activities and the overall ...

  Latif Salifu Kasim
Entrepreneur, Ghana
 

Marketing Plan Components

Well, personally for me, I think all the elements in my marketing plan are pretty key. Right from Mission Statement of t...

  Jaap de Jonge
Editor, Netherlands
 

The Main Elements of a Marketing Plan

The main contents of a marketing plan typically are: Executive Summary Situational Analysis (Macro-Environment, Ma...

 

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