Marketing plan - Key elements?

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Marketing plan - Key elements?
Mark
What are the key elements of a marketing plan? Based on real example - welcome ;-) thnx 4 help!
 

 
Marketing Plan Elements
Puneet Kapoor
In my view, a Marketing Plan is a typically annual plan of Marketing activities specifying Brand's revenue and expenditure. Key elements of Marketing Plans are:
1. Objective (Qualitative and Quantitative)
2. Calender of Activities
3. Details of Expenditure etc.
 

   

 
Marketing Plan More an Art than a Science
Enrique Florido
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Marketing Planning Aligned with Strategic Plan
Sheree Welch, Director, Trinidad and Tobago, Member
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Marketing Plan Components
Latif Salifu Kasim, Entrepreneur, Ghana, Member
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The Main Elements of a Marketing Plan
Jaap de Jonge, Management Consultant, Netherlands
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