Marketing plan - Key elements?

Marketing Plan Elements
Puneet Kapoor
In my view, a Marketing Plan is a typically annual plan of Marketing activities specifying Brand's revenue and expenditure. Key elements of Marketing ...

Marketing Plan is Art and Science to Sell
jc
Creating a MP is an art and science of devising a way to sell the product, service, brand, the business unit, and even the entire company to meet cust...

Marketing Plan More an Art than a Science
Enrique Florido
Marketing a product/service is more an art than a science. People who lack creativity hav e made of marketing a science, so they can thrive. The essen...

Marketing Planning Aligned with Strategic Plan
Sheree Welch, Director, Trinidad and Tobago, Member
The marketing planning needs to be integrated and coordinated with other functional planning activities and the overall strategic business plan. You n...

Marketing Plan Components
Latif Salifu Kasim, Entrepreneur, Ghana, Member
Well, personally for me, I think all the elements in my marketing plan are pretty key. Right from Mission Statement of the organisation, to Situationa...

The Main Elements of a Marketing Plan
Jaap de Jonge, CEO, Netherlands, Editor
The main contents of a marketing plan typically are:

1. Executive Summary
2. Situational Analysis (