Marketing plan - Key elements?

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Marketing plan - Key elements?

What are the key elements of a marketing plan? Based on real example - welcome ;-) thnx 4 help!

  Puneet Kapoor

Marketing Plan Elements

In my view, a Marketing Plan is a typically annual plan of Marketing activities specifying Brand's revenue and expenditure. Key elements of Marketing Plans are:
1. Objective (Qualitative and Quantitative)
2. Calender of Activities
3. Details of Expenditure etc.


Marketing Plan is Art and Science to Sell

Creating a MP is an art and science of devising a way to sell the product, service, brand, the business unit, and even the entire company to meet customers' needs. Some may say identify the customers' needs first and than apply the 4 Ps to deliver solutions ... whatever it is ... as long as your plan can sell - you made it. The time frame is a self-induced restriction.

  Enrique Florido

Marketing Plan More an Art than a Science

Marketing a product/service is more an art than a science. People who lack creativity hav e made of marketing a science, so they can thrive. The essence of marketing is more like the Blue Ocean Strategy theory; the key is in the innovation (creativity), and that is not a science.

  Sheree Welch
Director, Trinidad and Tobago

Marketing Planning Aligned with Strategic Plan

The marketing planning needs to be integrated and (...)

  Latif Salifu Kasim
Entrepreneur, Ghana

Marketing Plan Components

Well, personally for me, I think all the elements (...)

  Jaap de Jonge
Editor, Netherlands

The Main Elements of a Marketing Plan

The main contents of a marketing plan typically ar (...)

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Marketing and Sales

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