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Marketing Plan - Key Elements?

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Marketing and Sales

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Mark, Poland

Marketing Plan - Key Elements?

What are the key elements of a marketing plan? Based on real example - welcome ;-) thnx 4 help!
 

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-1
Puneet Kapoor, India
 

Marketing Plan Elements

In my view, a Marketing Plan is a typically annual plan of Marketing activities specifying Brand's revenue and expenditure. Key elements of Marketing Plans are:
1. Objective (Qualitative and Quantitative)
2. Calender of Activities
3. Details of Expenditure etc.

 
2
jc, sg
 

Marketing Plan is Art and Science to Sell

Creating a MP is an art and science of devising a way to sell the product, service, brand, the business unit, and even the entire company to meet customers' needs. Some may say identify the customers' needs first and than apply the 4 Ps to deliver solutions ... whatever it is ... as long as your plan can sell - you made it. The time frame is a self-induced restriction.

 
0
Enrique Florido, Colombia
 

Marketing Plan More an Art than a Science

Marketing a product/service is more an art than a science. People who lack creativity hav e made of marketing a science, so they can thrive. The essence of marketing is more like the Blue Ocean Strategy theory; the key is in the innovation (creativity), and that is not a science.

 
4
Sheree Welch
Director, Trinidad and Tobago
 

Marketing Planning Aligned with Strategic Plan

The marketing planning needs to be integrated and coordinated with other functional planning activit... Sign up

 
1
Latif Salifu Kasim
Entrepreneur, Ghana
 

Marketing Plan Components

Well, personally for me, I think all the elements in my marketing plan are pretty key. Right from Mi... Sign up

 
5
Jaap de Jonge
Editor, Netherlands
 

The Main Elements of a Marketing Plan

The main contents of a marketing plan typically are: Executive Summary Situational Analysis (M... Sign up

 

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topic Tips for Preparing a Business Plan
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topic The Role and Value of the Marketing Function
topic Marketing Communications
topic Signs of Marketing Weaknesses
topic Is Marketing Management an Art or a Science?
topic What is More Important? Sales Volume or After Sales Service?
topic Marketing Tactics Must be Dynamic
topic What is Social Media Marketing?
topic From a Sales-driven Into a Marketing-driven Company
topic Holistic Marketing
topic What is Lean Marketing? Definitions
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topic Emergence and Acceleration of the Marketing Profession
topic Hard and Soft Marketing Styles 😜
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More on Marketing and Sales:
Methods, Models and Theories
Discussion Topics
topic Implementation of Marketing Strategy
👀Marketing Plan - Key Elements?
topic Strategic Marketing versus Marketing Strategy?
topic The Future of Marketing
topic Why is Marketing Hard? 50 Reasons
topic What is Marketing? (Kotler)
topic Are Monopoly Industries Unaffected by Marketing?
topic Marketing a Company in Decline
topic Common Marketing Strategy Mistakes?
topic Effect of Culture on Marketing Plan
topic Strategic vs Operational Marketing
topic What is Green Marketing? Definitions
topic Do Big Companies Depend Too Much on Marketing, Finance, Lobbying and Tax Rules?
topic Marketing Ethics
🔥 Authentic and Transparent Marketing
topic Tips for Preparing a Business Plan
topic Radical Marketing Approach
topic The Role and Value of the Marketing Function
topic Marketing Communications
topic Signs of Marketing Weaknesses
topic Is Marketing Management an Art or a Science?
topic What is More Important? Sales Volume or After Sales Service?
topic Marketing Tactics Must be Dynamic
topic What is Social Media Marketing?
topic From a Sales-driven Into a Marketing-driven Company
topic Holistic Marketing
topic What is Lean Marketing? Definitions
topic What is Neuromarketing? Definitions
topic Emergence and Acceleration of the Marketing Profession
topic Hard and Soft Marketing Styles 😜
topic Impact of Internet on Marketing
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