Marketing plan - Key elements?

Marketing Plan Elements
Puneet Kapoor
In my view, a Marketing Plan is a typically annual plan of Marketing activities specifying Brand's revenue and expenditure. Key elements of Marketing Plans are:
1. Objective (Qualitative and Quantitative)
2. Calender of Activities
3. Details of Expenditure etc.

Marketing Plan is Art and Science to Sell
jc
To access this reaction, Sign up for free

Marketing Plan More an Art than a Science
Enrique Florido
To access this reaction, Sign up for free

Marketing Planning Aligned with Strategic Plan
Sheree Welch, Director, Trinidad and Tobago, Member
To access this reaction, Sign up for free

Marketing Plan Components
Latif Salifu Kasim, Entrepreneur, Ghana, Member
To access this reaction, Sign up for free

The Main Elements of a Marketing Plan
Jaap de Jonge, Management Consultant, Netherlands
To access this reaction, Sign up for free