Marketing plan - Key elements?

Marketing Plan Elements
Puneet Kapoor

In my view, a Marketing Plan is a typically annual plan of Marketing activities specifying Brand's revenue and expenditure. Key elements of Marketing Plans are:
1. Objective (Qualitative and Quantitative)
2. Calender of Activities
3. Details of Expenditure etc.

Marketing Plan is Art and Science to Sell
jc

Creating a MP is an art and science of devising a way to sell the product, service, brand, the business unit, and even the entire company to meet customers' needs. Some may say identify the customers' needs first and than apply the 4 Ps to deliver solutions ... whatever it is ... as long as your plan can sell - you made it. The time frame is a self-induced restriction.

Marketing Plan More an Art than a Science
Enrique Florido

Marketing a product/service is more an art than a science. People who lack creativity hav e made of marketing a science, so they can thrive. The essence of marketing is more like the Blue Ocean Strategy theory; the key is in the innovation (creativity), and that is not a science.

Marketing Planning Aligned with Strategic Plan
Sheree Welch, Director, Trinidad and Tobago, Member

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Marketing Plan Components
Latif Salifu Kasim, Entrepreneur, Ghana, Member

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The Main Elements of a Marketing Plan
Jaap de Jonge, Editor, Netherlands

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