Implementation of Marketing Strategy

Marketing and Sales

Best Practices
Laureen, US

Implementation of Marketing Strategy

A marketing strategy is one thing, successfully implementing it is another! Who knows a good generic marketing implementation theory, or has a method or model to implement a marketing strategy? Thanks,.


Deborah, UK

Marketing Implementation Models

It's remarkable there is not a lot written on this topic. Could it be that marketers rather spend their time on the creative phase? I'd suggest:
1. Create Marketing Strategy
2. Create Marketing Implementation Program (Use McKinsey 7S framework to include all aspects: Structure, Systems, Style, Staff, Skills, Strategy, Shared Values)
3. Implement Marketing Implementation Program.
4. Monitor and adjust if necessary.

Compare also the marketing implementation process of Evans and Berman (Marketing, 1985):
1. Marketing strategy
2. Tactical decisions
3. Implementing the marketing mix (internal factors, external factors)
4. Monitor results
5. Adaptation of strategy/results.

Ramkishan Rajan, India

SMART Marketing Implementation

For a simplistic approach, I would recommend that the marketing implementation model be based on the... Sign up

W.Cash, United States

Communicating Marketing Strategy

For fundamental marketing strategy tools, you may find the Strategy Map by kaplan and norton helpful... Sign up


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Marketing and Sales

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