|
Laureen
|
Marketing Implementation
A marketing strategy is one thing, successfully implementing it is another! Who knows a good generic marketing implementation theory, or has a method or model to implement a marketing strategy? Thanks,
X
Welcome to the Marketing best practices: "Marketing Implementation".
Please sign up now to read all responses and to join this discussion yourself. It's free.
Log in
| |
|
Deborah
|
|
Marketing Implementation Models
It's remarkable there is not a lot written on this topic. Could it be that marketers rather spend their time on the creative phase? I'd suggest:
1. Create Marketing Strategy
2. Create Marketing Implementation Program (Use McKinsey 7S framework to include all aspects: Structure, Systems, Style, Staff, Skills, Strategy, Shared Values)
3. Implement Marketing Implementation Program.
4. Monitor and adjust if necessary.
Compare also the marketing implementation process of Evans and Berman (Marketing, 1985):
1. Marketing strategy
2. Tactical decisions
3. Implementing the marketing mix (internal factors, external factors)
4. Monitor results
5. Adaptation of strategy/results.
|
| |
|
Ramkishan Rajan
|
|
SMART Marketing Implementation
For a simplistic approach, I would recommend that (...)
|
| |
|
W.Cash
|
|
Communicating Marketing Strategy
For fundamental marketing strategy tools, you may (...)
|
|
Sign up
Start a new forum topic