Implementation of Marketing Strategy
A marketing strategy is one thing, successfully implementing it is another! Who knows a good generic marketing implementation theory, or has a method or model to implement a marketing strategy? Thanks,.
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Deborah, UK
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Marketing Implementation Models
It's remarkable there is not a lot written on this topic. Could it be that marketers rather spend their time on the creative phase? I'd suggest:
1. Create Marketing Strategy
2. Create Marketing Implementation Program (Use McKinsey 7S framework to include all aspects: Structure, Systems, Style, Staff, Skills, Strategy, Shared Values)
3. Implement Marketing Implementation Program.
4. Monitor and adjust if necessary.
Compare also the marketing implementation process of Evans and Berman (Marketing, 1985):
1. Marketing strategy
2. Tactical decisions
3. Implementing the marketing mix (internal factors, external factors)
4. Monitor results
5. Adaptation of strategy/results.
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Ramkishan Rajan, India
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SMART Marketing Implementation
For a simplistic approach, I would recommend that the marketing implementation model be based on the... Sign up
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W.Cash, United States
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Communicating Marketing Strategy
For fundamental marketing strategy tools, you may find the Strategy Map by kaplan and norton helpful... Sign up
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