Marketing Implementation

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Marketing Implementation

A marketing strategy is one thing, successfully implementing it is another! Who knows a good generic marketing implementation theory, or has a method or model to implement a marketing strategy? Thanks,


Marketing Implementation Models

It's remarkable there is not a lot written on this topic. Could it be that marketers rather spend their time on the creative phase? I'd suggest:
1. Create Marketing Strategy
2. Create Marketing Implementation Program (Use McKinsey 7S framework to include all aspects: Structure, Systems, Style, Staff, Skills, Strategy, Shared Values)
3. Implement Marketing Implementation Program.
4. Monitor and adjust if necessary.

Compare also the marketing implementation process of Evans and Berman (Marketing, 1985):
1. Marketing strategy
2. Tactical decisions
3. Implementing the marketing mix (internal factors, external factors)
4. Monitor results
5. Adaptation of strategy/results.

  Ramkishan Rajan

SMART Marketing Implementation

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Communicating Marketing Strategy

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Marketing and Sales

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