Marketing Implementation

Marketing

Best Practices

Sign up

Laureen

Marketing Implementation

A marketing strategy is one thing, successfully implementing it is another! Who knows a good generic marketing implementation theory, or has a method or model to implement a marketing strategy? Thanks,

  Deborah
 

Marketing Implementation Models

It's remarkable there is not a lot written on this topic. Could it be that marketers rather spend their time on the creative phase? I'd suggest:
1. Create Marketing Strategy
2. Create Marketing Implementation Program (Use McKinsey 7S framework to include all aspects: Structure, Systems, Style, Staff, Skills, Strategy, Shared Values)
3. Implement Marketing Implementation Program.
4. Monitor and adjust if necessary.

Compare also the marketing implementation process of Evans and Berman (Marketing, 1985):
1. Marketing strategy
2. Tactical decisions
3. Implementing the marketing mix (internal factors, external factors)
4. Monitor results
5. Adaptation of strategy/results.

  Ramkishan Rajan
 

SMART Marketing Implementation

For a simplistic approach, I would recommend that (...)

  W.Cash
 

Communicating Marketing Strategy

For fundamental marketing strategy tools, you may (...)

Participate and leave a comment
Exchanging your ideas stimulates your personal and professional development. And you can help other people! Please motivate your point of view. You can still edit your comment for 3 hours.

Start a new forum topic

 

More on Marketing
Forum
Strategic vs Operational Marketing
Marketing Weaknesses
🔥The Role and Value of the Marketing Function
Marketing Strategy Must be Dynamic
Change your Company from Sales Driven into Marketing Driven
Product Mix and Pricing
What is Neural Marketing? Definitions
Emergence and Acceleration of the Marketing Profession
Hard and Soft Marketing Styles... :-)
Holistic Marketing
Impact of Internet on Marketing
How to Attract Companies for a Marketing Firm?
PITA Measurement model?
Product Hierarchy
Six Deadly Small Business Marketing Mistakes
Consumer Buying Process
I Love Marketing. Marketing is to love
Linking Consumer behaviour with Marketing
What is B2B? Precise Definition of B2B
International Marketing
Best Practices
Marketing Implementation
Marketing plan - Key elements?
Strategic Marketing versus Marketing Strategy?
The Future of Marketing
What is Marketing? (Kotler)
Are Monopoly Industries Unaffected by Marketing?
Why is Marketing Hard?
Marketing a Company in Decline
Common Marketing Strategy Mistakes?
Effect of Culture on Marketing Plan
What is Green Marketing? Definitions
The Study of Consumer Behaviour
Effect of Culture on Market Plan
Marketing Ethics are Forgotten
Tips for Preparing a Business Plan
Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules?
Radical Marketing Approach
Marketing Communications as the Nerve of Marketing
Is Marketing Management an Art or a Science?
Starting a new plant in Romania
What is More Important in Marketing? Sales Volume or After Sales Service?
What is Social Media Marketing?
What is Lean Marketing? Definitions
Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:

Marketing



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 8-5-2021. All names of their owners.