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Marketing Implementation
Laureen
A marketing strategy is one thing, successfully implementing it is another! Who knows a good generic marketing implementation theory, or has a method or model to implement a marketing strategy? Thanks,
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Marketing Implementation model
Deborah It's remarkable there is not a lot written on this topic. Could it be that marketers rather spend their time on the creative phase? I'd suggest: 1. Create Marketing Strategy 2. Create Marketing Implementation Program (Use McKinsey 7S framework to include all aspects: Structure, Systems, Style, Staff, Skills, Strategy, Shared Values) 3. Implement Marketing Implementation Program. 4. Monitor and adjust if necessary. Compare also the marketing implementation process of Evans and Berman (Marketing, 1985): 1. Marketing strategy 2. Tactical decisions 3. Implementing the marketing mix (internal factors, external factors) 4. Monitor results 5. Adaptation of strategy/results.
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