营销 方法、模型与理论(A-Z)



3Cs Model 3C模型大前

4S Web Marketing Mix 4S网络营销组合康斯坦丁尼德斯

7Ps 7P营销组合布姆斯&毕特纳

Activity Based Costing ABC 作业成本法

ADL Matrix ADL矩阵亚瑟·D·利特尔

Affiliate Marketing 联盟营销

Analytical CRM 分析型顾客关系管理

ARIMA 自回归整合移动平均模型博克斯&詹金斯

Attribution Theory 归因理论海德

Bass Diffusion Model 巴斯扩散模型 Bass

BCG Matrix BCG矩阵

Benchmarking 标杆分析

Blue Ocean Strategy 蓝海战略 Kim

Bottom of the Pyramid 金字塔底层 Prahalad

BPR 企业流程重组 Hammer Champy

Brand Asset Valuator 品牌资产标量

Brand Identity Prism 品牌识别棱镜 Kapferer

Brand Personality 品牌个性 Aaker

Break-even Point 收支平衡点

Breakaway Positioning 分离定位 Moon

Bricks and Clicks 砖块加鼠标

Business Assessment Array 业务评估矩阵

Business Intelligence 商业智能

Business Process Reengineering 业务流程重组 Hammer Champy

Clicks and Mortar 鼠标加水泥

Co-Creation 共同创造 Prahalad Ramaswamy

Coopetition 合作竞争 Brandenburger

Competitive Advantage framework 竞争优势架构 Porter

Core Competence 核心竞争力 Hamel Prahalad

Corporate Reputation Quotient 企业声誉商数 Harris-Fornbrun

Crisis Management 危机管理

Cultural Dimensions 文化尺度 Hofstede

Customer Relationship Management 顾客关系管理

Customer Satisfaction Model 顾客满意度模型

Database Marketing 数据库营销

Direct Marketing 直销

Direct Response Marketing 直接反应营销

Disruptive Innovation 颠覆性创新 Christensen

Distinctive Capabilities 特殊能力 Kay

Dynamic Regression 动态回归

Exploratory Factor Analysis 探索性因子分析

Exponential Smoothing 指数平滑法

Extended Marketing Mix 扩展的营销组合 7P's

Five Forces 五力模式

Framing 心理定格 Tversky

GE Business Screen GE业务荧屏

Groupthink 团体迷思 Janis

Growth Share Matrix 增长份额矩阵 BCG

Hierarchy of Needs 需求层次理论马斯洛(Maslow)

Industry Change 产业变革 McGahan

Industry Life Cycle 产业生命周期

Innovation Adoption Curve 创新采用曲线 Rogers

Marketing Mix 营销组合 4P's 5P's McCarthy

McKinsey Matrix 麦肯锡矩阵

Multi Channel Marketing 多渠道营销

One-to-one Marketing 一对一营销

Operational CRM 运营型顾客关系管理

Operations Research 运筹学

PARTS PARTS模型 Brandenburger

PEST Analysis PEST分析

Portfolio Analysis 业务组合分析

Positioning 定位 Trout

Product Life Cycle 产品生命周期 Levitt

Product/Market Grid 产品市场方格 Ansoff

Profit Pools 利润池 Gadiesh, Gilbert

Quality Function Deployment 质量功能展开 Akao

Regression Analysis 回归分析

Relationship Marketing 关系营销 Levitt

Relative Value of Growth 增长相对价值 Mass

Reverse Positioning 逆向定位 Moon

Rule of Three 三强鼎立法则 Sheth

Scenario Planning 情境规划


Simulation modeling 仿真建模

Stage-gate 阶段-关卡流程 Cooper

Stakeholder Value Perspective 利益相关者价值观

Stealth Positioning 隐匿定位 Moon


Strategic Triangle 战略三角大前


SWOT Analysis SWOT分析

TDC matrix TDC矩阵

Telemarketing 电话营销

Theory of Constraints 约束理论 Goldratt

Theory of Planned Behavior 计划行为理论 Ajzen

Theory of Reasoned Action 理性行为理论 Ajzen Fishbein

Three Dimensional Business Definition 三维商业定义 Abell

Total Cost of Ownership 总体拥有成本

Trajectories of Industry Change 产业变革轨迹 McGahan

Twelve Principles of the Network Economy 网络经济12法则 Kelly

Value Based Management 价值管理

Value Chain 价值链 Porter

Value Disciplines 价值信条特里西威尔斯马

The Value Net 价值网 Brandenburger

Value Profit Chain 价值利润链 Heskett

Value Stream Mapping 价值流程图


管理社区 - 营销

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论坛 - 营销  


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