Marketing



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Marketing


10 Commandments for Media Consumers Hamerlink

3C's Model Ohmae

4 P's of Persuasion

4S Web Marketing Mix Constantinides

5 C's of Marketing Strategy

7 Ps Booms Bitner

8 Hidden Needs Packhard

Abductive Reasoning Pierce

Activity Based Costing ABC ABM

ADL Matrix Arthur D. Little

Advertising

Affiliate Marketing

Agenda Setting Theory McCobs Shaw

AIDA AIDAS

Ambient Advertising

Analytical CRM

ARIMA Box and Jenkins

Attention Model McQuail

Attribution Theory Heider

Bait and Switch Joule

Balance Theory Heider

Bandwagon Effect Bias

Barriers to Entry

Bass Diffusion Model Bass

BCG Matrix

Benchmarking

Blue Ocean Strategy Kim

Bottom of the Pyramid Prahalad

BPR Hammer Champy

Brand Asset Valuator

Brand Equity

Brand Identity Prism Kapferer

Brand Loyalty

Brand Management

Brand Personality Aaker

Brand Recognition

Branding

Break-even Point

Breakaway Positioning Moon

Bricks and Clicks

Business Assessment Array

Business Incubator

Business Intelligence

Business Interruption Insurance

Business Process Reengineering Hammer Champy

Cannibalization

CBBE Model Keller

Channel Management

Chief Operating Officer

Clicks and Mortar

Co-Creation Prahalad Ramaswamy

Cognitive Dissonance Festinger

 

Co-Marketing

Competitive Advantage framework Porter

Competitive Environment

Competitive Intelligence

Competitive Position

Competitive Pricing

Concentrated Marketing

Concentration Strategy

Concept Statement

Congruity Theory Osgood Tannebaum

Consumerization

Consumption Behavior

Contribution Pricing

Co-opetition Brandenburger

Core Competence Hamel Prahalad

Corporate Reputation Quotient Harris-Fombrun

Corporate Responsibility

Cost Leadership Porter

Cost-plus Pricing

Crisis Management

Cross-Branding

Cross-Functional Team

Cross-Selling

Cultivation Theory Gerbner

Cultural Dimensions Hofstede

Customer Based Brand Equity Model Keller

Customer Experience Management Schmitt

Customer Loyalty

Customer Relationship Management

Customer Satisfaction Model Kano

Customer Value, 30 Elements

Database Marketing

Dependency Theory Ball-Rokeach DeFleur

Design Thinking

Differentiated Marketing

Direct Marketing

Direct Response Marketing

Discount Pricing

Disruptive Innovation Christensen

Distinctive Capabilities Kay

Door in the Face Cialdini

Dynamic Regression

E-Business

E-Commerce

Environmental Insurance

Exclusive Distribution

Exploratory Factor Analysis

Exponential Smoothing

Extended Marketing Mix 7P's

Feasibility Study

First-mover Advantage

Five Forces Porter

Five W's Laswell

Focus Group Merton

Foot in the Door Freedman Fraser

Forced Compliance Zimbardo

Framing Tversky

Franchising

Functional Team

GE Business Screen

Green Marketing

Globalization

Glocalization

Groupthink Janis

Growth Share Matrix BCG

Hierarchy of Needs Maslow

Horizontal Agreement

Hospitality Management

 

Hypodermic Needle Theory

Impression Management Goffman

Income Effect

Industry Attractiveness

Industry Change McGahan

Industry Life Cycle

Inferior Goods

Influencer Marketing

Infomercial

Innovation Adoption Curve Rogers

Integrative Thinking

Internet Reputation

JICNARS Scale

Jobs to be Done

Limited Effects Theory Lazarsfeld

Low Ball Technique Cacioppo

Loyalty Program

Management Metaphors

Marginal Cost Pricing

Market Segmentation

Marketing Communications Mix

Marketing Mix 4P's 5P's McCarthy

Marketing Plan

Mass Communication Theories

Mass Customization

McKinsey Matrix

Metonymy

Microfinance Channel

Mirroring and Matching

Multi Channel Marketing

Multitasking Consumer

Niche Marketing

Nielsen Ratings

Non-Governmental Organization

Oligopoly

Omnichannel

One-to-one Marketing

Online Corporate Reputation

Operational CRM

Operations Research

Opinion Leader

Pareto Principle Juran

PARTS Brandenburger

Penetration Pricing

Perceived Value Pricing

Permission Marketing Godin

Persuasion Techniques

Persuasion Theory

PEST Analysis

Physical Evidence

Play Theory of Mass Communication Stephenson

Portfolio Analysis

Positioning Trout

Pressure Group

Price Skimming

Product Life Cycle Levitt

Product/Market Grid Ansoff

Professional Networking

Profit Pools Gadiesh, Gilbert

Promotional Pricing

Promotion Mix

Psychological Pricing

Public Relations

Quality Function Deployment Akao

Regression Analysis

Relational Capital

Relationship Marketing Levitt

Relative Value of Growth Mass

Retail (Marketing) Mix

Reverse Positioning Moon

Rule of Three Sheth

Sales Management

Say's Law

Scenario Planning

 

S-Curve

Second-mover Strategy

Selective Distribution

Search Engine Optimization

Service-Dominant Logic


Add a method / model


SERVQUAL Zeithaml

Shopping Cart, Abandonment

Simulation modeling

Sleeper Effect Hovland

Social Judgment Theory Sherif

Social Marketing

SOFT Model Humphrey

SOSTAC Model Smith

Stage-Gate Cooper

Stakeholder Value Perspective

Standard Cost Pricing

Stealth Positioning Moon

Storytelling

Strategic Marketing

Strategic Synergy

Strategic Triangle Ohmae

Strategic Window

STRATPORT Larreche

Subliminal Advertizing

Substitution Effect

SWOT Analysis

Synchromarketing

Target Marketing

Target Pricing

TDC Matrix Internet

Telemarketing

Theory of Constraints Goldratt

Theory of Planned Behavior Ajzen

Theory of Reasoned Action Ajzen Fishbein

Three Dimensional Business Definition Abell

Tie-in Marketing

Time to Market

Total Cost of Ownership

Trade Marketing Mix

Trajectories of Industry Change McGahan

Twelve Principles of the Network Economy Kelly

Two Step Flow Model Lazarsfeld Katz

Unaided Recall

Unbranding

Undercapitalization

Undifferentiated Marketing

Unique Selling Proposition

Uses and Gratifications Theory Blumler Katz

Validity Effect

Value Based Management

Value Chain Porter

Value Disciplines Treacy Wiersema

Value Net Brandenburger

Value Profit Chain Heskett

Value Proposition

Values and Lifestyles

Value Stream Mapping

Vertical Agreement

Virtual Business

Wheel of Consumer Analysis Peter Olson

Word of Mouth Marketing

Yield Management

more

 

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Community of Interest - Marketing


Community of Interest (25823 members)


Forum - Marketing  

Discussions about Marketing.


  Marketing Implementation
A marketing strategy is one thing, successfully implementing it is another! Who knows a good generic marketing implement (...)
 
 
 
 
  Strategic Marketing versus Marketing Strategy?
What is the difference between strategic marketing and marketing strategy? (...)
 
 
 
 
  What is Marketing? (Kotler)
It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It (...)
 
 
 
 
  Are Monopoly Industries Unaffected by Marketing?
Businesses in a monopoly market pay less attention to the contribution marketing can make to create and meet the needs o (...)
 
 
 
 
  Why is Marketing Hard?
Why is marketing for many firms such a challenge? Here are a few reasons I found: 1. Continuous change of marketing: ma (...)
 
 
 
 
  Common Marketing Strategy Mistakes?
Hi, I am looking for the problems experienced by marketing managers in setting up and implementing marketing strategies. (...)
 
 
 
 
  Effect of Culture on Marketing Plan
How do culture, subculture and core values effect the marketing plan? (...)
 
 
 
 
  Strategic vs Operational Marketing
What are the differences between operational and strategic marketing and some examples of these differences? I can't fi (...)
 
 
 
 
  What is Green Marketing? Definitions
What is green marketing? I need any researches regarding the green marketing subject. (...)
 
 
 
 
  The Study of Consumer Behaviour
The study of consumer behaviour helps firms to align their product / service offerings to the strongest consumer signals (...)
 
 
 
 
  Effect of Culture on Market Plan
Culture is the foundation of human behaviour. It serves as the benchmark or reference point for one's decision torwards (...)
 
 
 
 
  Tips for Preparing a Business Plan
Can anyone please inform the main steps to be considered in preparing a business plan? Please reply and mention tips to (...)
 
 
 
 
  Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules?
In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that (...)
 
 
 
 
  Marketing Weaknesses
In his book “Ten Deadly Marketing Sins: Signs and Solutions”, Philip Kotler mentions ten deadly sins that identify weakn (...)
 
 
 
 
  Marketing Strategy Must be Dynamic
Our marketing strategy is never completed! As per my observation I can state this with confidence that every time we ta (...)
 
 
 
 
  What is Social Media Marketing?
Hey guys I need your opinion about social media marketing, what do you think what is it, is it a new strategy of marketi (...)
 
 
 
 
  What is Neural Marketing? Definitions
I want to know what exactly is neural marketing? And is it different from any other way of marketing? (...)
 
 
 
 
  Change your Company from Sales Driven into Marketing Driven
Benefit of being a market driven company rather than one driven by sales.Far too many companies maintain an antiquated m (...)
 
 
 
 
  What is Lean Marketing? Definitions
What is lean marketing? Can you give some explanation / information? Thanks... (...)
 
 
 
 
Hot Emergence and Acceleration of the Marketing Profession
According to you, what year or period of time might be considered as a crucial catalysis or acceleration for marketing a (...)
 
 
 
 
  Impact of Internet on Marketing
How has internet affected the marketing practices of big companies? Which industry or sector is affected the most? Why? (...)
 
 
 
 
  Hard and Soft Marketing Styles... :-)
These are the various styles of a marketer:
  • Hard style: tells he is going to take your money.
  • S (...)
 
 
 
 
  How to Attract Companies for a Marketing Firm?
I'm a recent MBA Marketing and want to setup my own marketing and promotions business. I would like your help in what ar (...)
 
 
 
 
  Six Deadly Small Business Marketing Mistakes
Six deadly small business marketing mistakes: 1. Not having a marketing plan. 2. Not differentiating your business fro (...)
 
 
 
 
  PITA Measurement model?
Has anyone ever heard of or used the PITA model (population*incidence*times*amount)? I've used it extensively in retail (...)
 
 
 
 
  Marketing a Holistic Approach
Marketing doesn’t have a constant definition. It evolves with its environment. Marketing is very diverse and can have ma (...)
 
 
 
 
  I Love Marketing. Marketing is to love
Hi Everybody! I verily believe that marketing is to love! You first have to feel it, to understand it, to live it and f (...)
 
 
 
 
  Linking Consumer behaviour with Marketing
I have a small question.. If we could really link the consumer behavior and marketing ... we are assuming that the marke (...)
 
 
 
 
  Consumer Buying Process
Any info on the consumer buying process? (...)
 
 
 
 
  What is B2B? Precise Definition of B2B
Dear all, what is B2B may seem obvious at first sight. However, take the case of office furniture or even office suppli (...)
 
 
 
 
  International Marketing
To what extent should governments control industry and other factors of production in order to promote international bus (...)
 
 
 
 

Best Practices - Marketing

Here you find the most valuable discussions from the past.


  Marketing plan - Key elements?
What are the key elements of a marketing plan? Based on real example - welcome ;-) thnx 4 help! (...)
 
 
 
 
  The Future of Marketing
What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the (...)
 
 
 
 
  Marketing a Company in Decline
How can one market a company in decline though it still produces good quality. I need assistance as to how to communicat (...)
 
 
 
 
  Marketing Ethics are Forgotten
Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a pr (...)
 
 
 
 
  Radical Marketing Approach
In their book "Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big", Glenn (...)
 
 
 
 
  Marketing Communications as the Nerve of Marketing
Dear all! Do you have some comments on marketing communications as it is called the nerve of marketing, because it is ge (...)
 
 
 
 
  Starting a new plant in Romania
At the moment I'm working on my thesis. The main question is, is it interesting for the greenery b.v. to open a new plan (...)
 
 
 
 
  Is Marketing Management an Art or a Science?
Marketing management represents creativity rooted and augmented by data for strategic decision-making and so must it rem (...)
 
 
 
 
  What is More Important in Marketing? Sales Volume or After Sales Service?
I think after sales service is more important in marketing than initial sales volume. So then why are marketing people a (...)
 
 
 
 



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