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Marketing Community of Interest
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Community of Interest (26244 members)
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Discussions about Marketing.
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Holistic Marketing
In today's times, firms that carry out marketing strategies in a standalone fashion, i.e. without understanding and acco (...)
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Best Practices about Marketing
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Here you find the most valuable discussions from the past.
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Marketing Implementation
A marketing strategy is one thing, successfully implementing it is another! Who knows a good generic marketing implement (...)
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The Future of Marketing
What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the (...)
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What is Marketing? (Kotler)
It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It (...)
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Why is Marketing Hard?
Why is marketing for many firms such a challenge? Here are a few reasons I found:
1. Continuous change of marketing: ma (...)
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Marketing a Company in Decline
How can one market a company in decline though it still produces good quality. I need assistance as to how to communicat (...)
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The Study of Consumer Behaviour
The study of consumer behaviour helps firms to align their product / service offerings to the strongest consumer signals (...)
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Marketing Ethics are Forgotten
Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a pr (...)
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Radical Marketing Approach
In their book "Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big", Glenn (...)
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Marketing Weaknesses
In his book “Ten Deadly Marketing Sins: Signs and Solutions”, Philip Kotler mentions ten deadly sins that identify weakn (...)
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Starting a new plant in Romania
At the moment I'm working on my thesis. The main question is, is it interesting for the greenery b.v. to open a new plan (...)
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What is Social Media Marketing?
Hey guys I need your opinion about social media marketing, what do you think what is it, is it a new strategy of marketi (...)
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Impact of Internet on Marketing
How has internet affected the marketing practices of big companies?
Which industry or sector is affected the most? Why? (...)
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Product Mix and Pricing
WHAT IS A PRODUCT MIX? MEANING
The Product Mix, also called: "Product Assortment", or: "Product Portfolio" is the compl (...)
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Product Hierarchy
WHAT IS A PRODUCT HIERARCHY?
A Product Hierarchy is a method of classifying a firm's products/services based on their e (...)
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PITA Measurement model?
Has anyone ever heard of or used the PITA model (population*incidence*times*amount)? I've used it extensively in retail (...)
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International Marketing
To what extent should governments control industry and other factors of production in order to promote international bus (...)
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