Marketing

• About
• Home
• Dictionary
• Encyclopedia
• Question?
• Views

• Register
• Log in
• Help

• Change & Organization
• Communication & Skills
• Decision-making & Valuation
• Ethics & Responsibility
• Finance & Investing
• HRM
• Knowledge & Intangibles
• Leadership
• Marketing
• Program & Project
• Strategy
• Supply Chain & Quality

10 Commandments for Media Consumers Hamerlink

3C's Model Ohmae

4 P's of Persuasion

4S Web Marketing Mix Constantinides

5 C's of Marketing Strategy

7 Ps Booms Bitner

8 Hidden Needs Packhard

Abductive Reasoning Pierce

Activity Based Costing ABC ABM

ADL Matrix Arthur D. Little

Advertising

Affiliate Marketing

Agenda Setting Theory McCobs Shaw

AIDA AIDAS

Ambient Advertising

Analytical CRM

ARIMA Box and Jenkins

Attention Model McQuail

Attribution Theory Heider

Bait and Switch Joule

Balance Theory Heider

Bandwagon Effect Bias

Barriers to Entry

Bass Diffusion Model Bass

BCG Matrix

Benchmarking

Blue Ocean Strategy Kim

Bottom of the Pyramid Prahalad

BPR Hammer Champy

Brand Asset Valuator

Brand Identity Prism Kapferer

Brand Loyalty

Brand Management

Brand Personality Aaker

Brand Recognition

Branding

Break-even Point

Breakaway Positioning Moon

Bricks and Clicks

Business Assessment Array

Business Incubator

Business Intelligence

Business Interruption Insurance

Business Process Reengineering Hammer Champy

Cannibalization

Channel Management

Chief Operating Officer

Clicks and Mortar

Co-Creation Prahalad Ramaswamy

Cognitive Dissonance Festinger

Co-Marketing

Competitive Advantage framework Porter

Competitive Environment

Competitive Intelligence

Competitive Position

Competitive Pricing

Concentrated Marketing

Concentration Strategy

Concept Statement

Congruity Theory Osgood Tannebaum

Consumerization

Consumption Behavior

Contribution Pricing

Co-opetition Brandenburger

Core Competence Hamel Prahalad

Corporate Reputation Quotient Harris-Fombrun

Corporate Responsibility

Cost Leadership Porter

Cost-plus Pricing

Crisis Management

Cross-Branding

Cross-Functional Team

Cross-Selling

Cultivation Theory Gerbner

Cultural Dimensions Hofstede

Customer Experience Management Schmitt

Customer Loyalty

Customer Relationship Management

Customer Satisfaction Model Kano

Customer Value, 30 Elements

Database Marketing

Dependency Theory Ball-Rokeach DeFleur

Design Thinking

Differentiated Marketing

Direct Marketing

Direct Response Marketing

Discount Pricing

Disruptive Innovation Christensen

Distinctive Capabilities Kay

Door in the Face Cialdini

Dynamic Regression

E-Business

E-Commerce

Environmental Insurance

Exclusive Distribution

Exploratory Factor Analysis

Exponential Smoothing

Extended Marketing Mix 7P's

Feasibility Study

First-mover Advantage

Five Forces Porter

Five W's Laswell

Focus Group Merton

Foot in the Door Freedman Fraser

Forced Compliance Zimbardo

Framing Tversky

Franchising

Functional Team

GE Business Screen

Globalization

Glocalization

Groupthink Janis

Growth Share Matrix BCG

Hierarchy of Needs Maslow

Horizontal Agreement

Hospitality Management

Hypodermic Needle Theory

Impression Management Goffman

Income Effect

Industry Attractiveness

Industry Change McGahan

Industry Life Cycle

Inferior Goods

Influencer Marketing

Infomercial

Innovation Adoption Curve Rogers

Integrative Thinking

Internet Reputation

JICNARS Scale

Jobs to be Done

Limited Effects Theory Lazarsfeld

Low Ball Technique Cacioppo

Loyalty Program

Management Metaphors

Marginal Cost Pricing

Market Segmentation

Marketing Mix 4P's 5P's McCarthy

Marketing Plan

Mass Communication Theories

Mass Customization

McKinsey Matrix

Metonymy

Microfinance Channel

Mirroring and Matching

Multi Channel Marketing

Multitasking Consumer

Niche Marketing

Nielsen Ratings

Non-Governmental Organization

Oligopoly

Omnichannel

One-to-one Marketing

Online Corporate Reputation

Operational CRM

Operations Research

Opinion Leader

Pareto Principle Juran

PARTS Brandenburger

Penetration Pricing

Perceived Value Pricing

Permission Marketing Godin

Persuasion Techniques

Persuasion Theory

PEST Analysis

Physical Evidence

Play Theory of Mass Communication Stephenson

Portfolio Analysis

Positioning Trout

Pressure Group

Price Skimming

Product Life Cycle Levitt

Product/Market Grid Ansoff

Professional Networking

Profit Pools Gadiesh, Gilbert

Promotional Pricing

Psychological Pricing

Public Relations

Quality Function Deployment Akao

Regression Analysis

Relational Capital

Relationship Marketing Levitt

Relative Value of Growth Mass

Retail (Marketing) Mix

Reverse Positioning Moon

Rule of Three Sheth

Sales Management

Say's Law

Scenario Planning

S-Curve

Second-mover Strategy

Selective Distribution

Search Engine Optimization

Service-Dominant Logic

Add a method / model

SERVQUAL Zeithaml

Shopping Cart, Abandonment

Simulation modeling

Sleeper Effect Hovland

Social Judgment Theory Sherif

Social Marketing

SOFT Model Humphrey

SOSTAC Model Smith

Stage-Gate Cooper

Stakeholder Value Perspective

Standard Cost Pricing

Stealth Positioning Moon

Storytelling

Strategic Marketing

Strategic Synergy

Strategic Triangle Ohmae

Strategic Window

STRATPORT Larreche

Subliminal Advertizing

Substitution Effect

SWOT Analysis

Synchromarketing

Target Marketing

Target Pricing

TDC Matrix Internet

Telemarketing

Theory of Constraints Goldratt

Theory of Planned Behavior Ajzen

Theory of Reasoned Action Ajzen Fishbein

Three Dimensional Business Definition Abell

Tie-in Marketing

Time to Market

Total Cost of Ownership

Trade Marketing Mix

Trajectories of Industry Change McGahan

Twelve Principles of the Network Economy Kelly

Two Step Flow Model Lazarsfeld Katz

Unaided Recall

Unbranding

Undercapitalization

Undifferentiated Marketing

Unique Selling Proposition

Uses and Gratifications Theory Blumler Katz

Validity Effect

Value Based Management

Value Chain Porter

Value Disciplines Treacy Wiersema

Value Net Brandenburger

Value Profit Chain Heskett

Value Proposition

Values and Lifestyles

Value Stream Mapping

Vertical Agreement

Virtual Business

Wheel of Consumer Analysis Peter Olson

Word of Mouth Marketing

Yield Management

more

NEW: We're creating an overview of quality marketing web sites. Please submit your site...

Marketing Community of Interest Community of Interest (26552 members)

Marketing Forum   Recent topics   What is More Important in Marketing? Sales Volume or After Sales Service? I think after sales service is more important in marketing than initial sales volume. So then why are marketing people always given the pressure of re...           Impact of Internet on Marketing How has internet affected the marketing practices of big companies? Which industry or sector is affected the most? Why?...           Emergence and Acceleration of the Marketing Profession According to you, what year or period of time might be considered as a crucial catalysis or acceleration for marketing as a profession, and why?...

Best Practices - Marketing   Marketing Implementation A marketing strategy is one thing, successfully implementing it is another! Who knows a good generic marketing implementation theory, or has a method ...           Marketing plan - Key elements? What are the key elements of a marketing plan? Based on real example - welcome ;-) thnx 4 help!...           Strategic Marketing versus Marketing Strategy? What is the difference between strategic marketing and marketing strategy?...           The Future of Marketing What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the position of the marketing fun...           What is Marketing? (Kotler) It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It is the art o...           Are Monopoly Industries Unaffected by Marketing? Businesses in a monopoly market pay less attention to the contribution marketing can make to create and meet the needs of the market. Because th...         All you need to know about management   Why is Marketing Hard? Why is marketing for many firms such a challenge? Here are a few reasons I found: 1. Continuous change of marketing: marketing asks from b...           Marketing a Company in Decline How can one market a company in decline though it still produces good quality. I need assistance as to how to communicate to lost customers as I am sl...           Common Marketing Strategy Mistakes? Hi, I am looking for the problems experienced by marketing managers in setting up and implementing marketing strategies. What are the most common mist...           Effect of Culture on Marketing Plan How do culture, subculture and core values effect the marketing plan?...           Strategic vs Operational Marketing What are the differences between operational and strategic marketing and some examples of these differences? I can't find the answer anywhere....           The Study of Consumer Behaviour The study of consumer behaviour helps firms to align their product / service offerings to the strongest consumer signals. Because not all factors...           Effect of Culture on Market Plan Culture is the foundation of human behaviour. It serves as the benchmark or reference point for one's decision torwards a purchase. Culture moulds one...           What is Green Marketing? Definitions What is green marketing? I need any researches regarding the green marketing subject....           Marketing Ethics are Forgotten Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a product. This is part of of mark...           Radical Marketing Approach In their book "Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big", Glenn Rifkin and Sam Hill lay out a ...           Tips for Preparing a Business Plan Can anyone please inform the main steps to be considered in preparing a business plan? Please reply and mention tips to prepare a business plan. Thank...           Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules? In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that gives your customers v...           Marketing Weaknesses In his book “Ten Deadly Marketing Sins: Signs and Solutions”, Philip Kotler mentions ten deadly sins that identify weaknesses in the marketing ...           Marketing Communications as the Nerve of Marketing Dear all! Do you have some comments on marketing communications as it is called the nerve of marketing, because it is getting directly in touch with y...           Is Marketing Management an Art or a Science? Marketing management represents creativity rooted and augmented by data for strategic decision-making and so must it remain. This article presents co...           Starting a new plant in Romania At the moment I'm working on my thesis. The main question is, is it interesting for the greenery b.v. to open a new plant in Romania. (trade in fruit ...           What is Social Media Marketing? Hey guys I need your opinion about social media marketing, what do you think what is it, is it a new strategy of marketing or is it just a new concept...           Marketing Strategy Must be Dynamic Our marketing strategy is never completed! As per my observation I can state this with confidence that every time we target any customer segment ...           How to Market a Small Scale Industry? I am a student at the moment and i wish to increase my knowledge in the field of marketing and i believe its one of the best and large filed to know a...           Change your Company from Sales Driven into Marketing Driven Benefit of being a market driven company rather than one driven by sales. Far too many companies maintain an antiquated mentality and are still dri...           What is Neural Marketing? Definitions I want to know what exactly is neural marketing? And is it different from any other way of marketing?...           What is Lean Marketing? Definitions What is lean marketing? Can you give some explanation / information? Thanks......           Six Deadly Small Business Marketing Mistakes Six deadly small business marketing mistakes: 1. Not having a marketing plan. 2. Not differentiating your business from your competition.           Marketing a Holistic Approach Marketing doesn’t have a constant definition. It evolves with its environment. Marketing is very diverse and can have many definitions. In general mar...           PITA Measurement model? Has anyone ever heard of or used the PITA model (population*incidence*times*amount)? I've used it extensively in retail analytics, but now that I'm a...           Linking Consumer behaviour with Marketing I have a small question.. If we could really link the consumer behavior and marketing ... we are assuming that the marketeer is capable of understandi...           I Love Marketing. Marketing is to love Hi Everybody! I verily believe that marketing is to love! You first have to feel it, to understand it, to live it and finally do it. If one ...           Consumer Buying Process Any info on the consumer buying process?...           Hard and Soft Marketing Styles... :-) These are the various styles of a marketer: -Hard style: tells he is going to take your money -Soft style: does not tell he his going to tak...           What is B2B? Precise Definition of B2B Dear all, what is B2B may seem obvious at first sight. However, take the case of office furniture or even office supplies. These are sold to comp...           How to Attract Companies? I'm a recent MBA Marketing and want to setup my own marketing and promotions business. I would like your help in what are the things that I do to attr...           International Marketing To what extent should governments control industry and other factors of production in order to promote international business growth....