Marketing & Sales



Study and learn Marketing & Sales. Methods, models and theories (A-Z)


Marketing & Sales

10 Commandments for Media Consumers Hamerlink

3 Bases of Positioning

3C's Model Ohmae

3 Tiers of Noncustomers

4C Marketing Mix for the Digital Economy Kotler

4 Factors of Brand Value

4 P's of Marketing

4 P's of Persuasion

4S Web Marketing Mix Constantinides

4 Types of Consumer Buying Behavior Assael

5 A's of a Customer Path Kotler

5 C's of Marketing Strategy

5 C's of Sales Management

5 Dimensions of Brand Personality

5 Gaps of Service Quality

5-Minute Presentation

5 M's of Advertising

5 Vs of Marketing Bennett

6 Attributes of Human_Centric Brands Kotler

6 Drivers of Corporate Reputation

7 Cs of Marketing

7 Ps Booms Bitner

7 Steps of the Selling Process

8 Components of Social Marketing

8 Hidden Needs Packhard

Abductive Reasoning Pierce

A/B Testing

Account Management

Activity Based Costing ABC ABM

ADL Matrix Arthur D. Little

Advertising

Advertising Budget

Affiliate Marketing

Agenda Setting Theory McCobs Shaw

AIDA AIDAS

Allowances

Ambient Advertising

Analytical CRM

ARIMA Box and Jenkins

Artificial Intelligence in Marketing

Assortment Planning

Attention Model McQuail

Attribution Theory Heider

Audio Branding

B2B Marketing

B2B Products/Services

B2B Segmentation

Bait and Switch Joule

Balance Theory Heider

Bandwagon Effect Bias

Barriers to Entry

Bass Diffusion Model Bass

BCG Matrix

Behavioral Segmentation

Benchmarking

Blue Ocean Strategy Kim

Bottom of the Pyramid Prahalad

BPR Hammer Champy

Brand Advocacy Ratio (BAR)

Brand Asset Valuator

Branded House

Brand Equity

Brand Identity Prism Kapferer

Brand Loyalty

Brand Management

Brand Personality Aaker

Brand Portfolio Strategy

Brand Recognition

Brand Roles

Brand Switching

Branding

Branding towards Employees

Break-even Point

Breakaway Positioning Moon

Bricks and Clicks

Bundle Pricing

Business Analytics

Business Assessment Array

Business Development

Business Development Executive

Business Growth Strategies

Business Incubator

Business Intelligence

Business Interruption Insurance

Business Process Reengineering Hammer Champy

Cannibalization

CBBE Model Keller

Channel Conflicts

Channel Management

Chief Operating Officer

Clicks and Mortar

COBRA Approach

Co-Creation Prahalad Ramaswamy

Cognitive Dissonance Festinger

Co-Marketing

Competitive Advantage framework Porter

Competitive Environment

Competitive Intelligence

Competitive Position


Competitive Pricing

Concentrated Marketing

Concentration Strategy

Concept Statement

Congruity Theory Osgood Tannebaum

Consumer Buying Behavior Assael

Consumer Buying Process

Consumer Decision Journey McKinsey

Consumerization

Consumption Behavior

Content Marketing

Contribution Pricing

Co-opetition Brandenburger

Core Competence Hamel Prahalad

Corporate Gifting (Gift-giving)

Corporate Reputation Quotient Harris-Fombrun

Corporate Responsibility

Cost Leadership Porter

Cost-plus Pricing

Crisis Management

Cross-Branding

Cross-Functional Team

Cross-Selling

Cultivation Theory Gerbner

Cultural Dimensions Hofstede

Curveball Strategy

Customer Based Brand Equity Model Keller

Customer Experience Management Schmitt

Customer Journey

Customer Loyalty

Customer Path

Customer Profitability Analysis

Customer Relationship Management

Customer Reviews, Handling Online

Customer Satisfaction Model Kano

Customer Utility

Customer Value

Customer Value Chain

Customer Variability

Customized pricing

Database Marketing

Data-driven Marketing

Decoy Effect

Defensive Marketing

Demand Pricing

Demarketing

Dependency Theory Ball-Rokeach DeFleur

Design for Lifetime

Design Thinking

Differentiated Marketing

Differentiated Pricing

Direct Distribution

Direct Marketing

Direct Response Marketing

Discount Pricing

Discriminatory Pricing

Disruptive Innovation Christensen

Distinctive Capabilities Kay

Door in the Face Cialdini

Drop-Shipping

Dynamic Pricing

Dynamic Regression

E-Business

E-Commerce

Empathy Map

Employer Branding

Endorsed Branding

Environmental Insurance

Event Marketing

Exclusive Distribution

Exexutive Involvement in Sales

Exploratory Factor Analysis

Exponential Smoothing

Extended Marketing Mix 7P's

Feasibility Study

Fighter Brand

First-mover Advantage

Five Forces Porter

Five W's Laswell

Flanker Brand

Focus Group Merton

Foot in the Door Freedman Fraser

Forced Compliance Zimbardo

Framing Tversky

Franchising

Functional Team

GE Business Screen

Genchi Gembatsu

Generation Z, Marketing to

Geographical Pricing

Gifting (Gift-giving)

Globalization

Glocalization

Green Marketing

Groupthink Janis

Growth Share Matrix BCG

Growth Strategies

Halo Effect

Hierarchy of Needs Maslow

Holistic Marketing

Horizontal Agreement

Hospitality Management

House of Brands

Hypodermic Needle Theory

Impression Management Goffman

Income Effect

Indirect Distribution

Industrial Segmentation

Industry Attractiveness

Industry Change McGahan


Industry Life Cycle

Inferior Goods

Influencer Marketing

Infomercial

Innovation Adoption Curve Rogers

Integrative Thinking

Interbrand Brand Valuation

Internet Reputation

JICNARS Scale

Jobs to be Done

Key Account Management

Lead Generation

Limited Effects Theory Lazarsfeld

Low Ball Technique Cacioppo

Loyalty Program

Management Metaphors

Marginal Cost Pricing

Marketers, Skills of

Marketing Alliance

Marketing Communications

Marketing Communications Mix

Marketing-driven Company

Marketing Ethics

Marketing, Future of

Marketing Mix 4P's 5P's McCarthy

Marketing Plan

Marketing Research

Marketing Strategy, Implementation

Marketing, Value of

Market Segmentation

Market Targeting

Mass Communication Theories

Mass Customization

McKinsey Matrix

Mental Accounting

Merchandise Mix

Merchandise Planning

Metonymy

Microfinance Channel

Mirroring and Matching

Multi-Brand Strategy

Multi Channel Marketing

Multitasking Consumer

Negative Advertising

Neuromarketing

Niche Marketing

Nielsen Ratings

Non-Governmental Organization

Oligopoly

Omnichannel

One-to-one Marketing

Online Corporate Reputation

Operational CRM

Operations Research

Opinion Leader

Optional Feature Pricing

Pareto Principle Juran

PARTS Brandenburger

Penetration Pricing

Perceived Value Pricing

Perceptional Map

Permission Marketing Godin

Personalized Ads

Personalized Pricing

Personnel Marketing

Persuasion Knowledge Model

Persuasion Techniques

Persuasion Theory

PEST Analysis

Physical Evidence

Planned Obsolescence

Play Theory of Mass Communication Stephenson

Points of Difference

Points of Parity

Portfolio Analysis

Positioning Trout

Presents, Giving and Receiving

Pressure Group

Price Adaptation

Price Elasticity

Price Lining

Price Premium Method

Price Sensitivity

Price Setting

Price Skimming

Pricing

Prioritizing Product Requirements

Product

Product Assortiment

Product Hierarchy

Product Levels Kotler

Product Life Cycle Levitt

Product Line Pricing

Product Management

Product/Market Grid Ansoff

Product/Market Strategies

Product Mix

Product Portfolio

Professional Networking

Profit Pools Gadiesh, Gilbert

Promotional Pricing

Promotion Mix

Psychological Pricing

Public Relations

Purchase Action Ratio Kotler

Quality Function Deployment Akao

Questionnaire for Market Research

Red Thread Tool

Regional Marketing

Regression Analysis

Relational Capital


Relationship Marketing Levitt

Relative Value of Growth Mass

Retail (Marketing) Mix

Return on Marketing Investment

Reverse Positioning Moon

RICE Score

Rule of Three Sheth

Sales Management

Sales Process, 7 Steps

Sampling

Say's Law

Scarcity Marketing

Scenario Planning

S-Curve

Second-mover Strategy

Selective Distribution

Search Engine Optimization

Service-Dominant Logic

Service-Profit Chain

Selling Process, 7 Steps

Sensemaking


Add a method / model


SERVQUAL Zeithaml

Shopping Cart, Abandonment

Silver Bullet Brand

Simulation modeling

SIVA Model of Marketing Management

Sleeper Effect Hovland

Social Judgment Theory Sherif

Social Marketing

Social Media Marketing

Social Networks Influence

Social Proof

SOFT Model Humphrey

Sonic Branding

SOSTAC Model Smith

Split Testing

Stage-Gate Cooper

Stakeholder Value Perspective

Standard Cost Pricing

Stealth Positioning Moon

Storytelling

Strategic Marketing

Strategic Synergy

Strategic Triangle Ohmae

Strategic Window

STRATPORT Larreche

Sub-Branding

Subliminal Advertizing

Substitution Effect

Supporting Brand

SWOT Analysis

Synchromarketing

Target Marketing

Target Pricing

TDC Matrix Internet

Telemarketing

Theory of Constraints Goldratt

Theory of Planned Behavior Ajzen

Theory of Reasoned Action Ajzen Fishbein

Three Dimensional Business Definition Abell

Tie-in Marketing

Time to Market

Total Cost of Ownership

Tourism Marketing

Trade Marketing Mix

Trajectories of Industry Change McGahan

Twelve Principles of the Network Economy Kelly

Two Step Flow Model Lazarsfeld Katz

Types of Consumer Buying Behavior Assael

Unaided Recall

Unbranding

Undercapitalization

Undifferentiated Marketing

Unique Selling Proposition

Upselling

Uses and Gratifications Theory Blumler Katz

Validity Effect

Value Based Management

Value Chain Porter

Value Disciplines Treacy Wiersema

Value Net Brandenburger

Value Profit Chain Heskett

Value Proposition

Values and Lifestyles

Value Stream Mapping

Vertical Agreement

Video Marketing

Virtual Business

Wheel of Consumer Analysis Peter Olson

Word of Mouth Marketing

Yield Management

more

 

Community of Interest

Marketing and Sales Community of Interest.



Community of Interest (28746 members)

Discuss

Forum about Marketing and Sales.


 

What is Marketing? (Kotler)
It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It...
53
 
20 comments
Are Monopoly Industries Unaffected by Marketing?
Businesses in a monopoly market pay less attention to the contribution marketing can make to create and meet the needs o...
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2 comments
Common Marketing Strategy Mistakes?
Hi, I am looking for the problems experienced by marketing managers in setting up and implementing marketing strategies....
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15 comments
Effect of Culture on Marketing Plan
How do culture, subculture and core values effect the marketing plan?...
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4 comments
Strategic vs Operational Marketing
What are the differences between operational and strategic marketing and some examples of these differences? I can't fi...
27
 
7 comments
What is Green Marketing? Definitions
What is green marketing? I need any researches regarding the green marketing subject....
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9 comments
Marketing Ethics
Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a pr...
18
 
6 comments
Tips for Preparing a Business Plan
Can anyone please inform the main steps to be considered in preparing a business plan? Please reply and mention tips to ...
16
 
4 comments
Radical Marketing Approach
In their book "Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big", Glenn ...
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1 comments
Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules?
In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that...
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27 comments
🔥 NEW The Role and Value of the Marketing Function
No doubt, marketing capabilities are strong drivers of firm performance. But HOW can marketing as a function contribute ...
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5 comments
Signs of Marketing Weaknesses
In his book "Ten Deadly Marketing Sins: Signs and Solutions", Philip Kotler mentions ten deadly sins that identify weakn...
13
 
3 comments
Marketing Communications
Dear all! Do you have some comments on marketing communications as it is called the nerve of marketing, because it is ge...
13
 
9 comments
Is Marketing Management an Art or a Science?
Marketing management represents creativity rooted and augmented by data for strategic decision-making and so must it rem...
11
 
8 comments
What is More Important? Sales Volume or After Sales Service?
I think after sales service is more important in marketing than initial sales volume. So then why are marketing people a...
10
 
10 comments
Marketing Tactics Must be Dynamic
Our marketing strategy is never completed!
As per my observation I can state this with confidence that every time w...
9
 
2 comments
What is Social Media Marketing?
Hey guys I need your opinion about social media marketing, what do you think what is it, is it a new strategy of marketi...
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8 comments
What is Neuromarketing? Definitions
I want to know what exactly is neuromarketing or neural marketing? And is it different from any other way of marketing?...
6
 
3 comments
From a Sales-driven Into a Marketing-driven Company
Benefit of being a market driven company rather than one driven by sales.
Far too many companies maintain an antiquat...
6
 
Holistic Marketing
In today's times, firms that carry out marketing strategies in a standalone fashion, i.e. without understanding and acco...
6
 
What is Lean Marketing? Definitions
What is lean marketing? Can you give some explanation / information? Thanks......
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4 comments
Hard and Soft Marketing Styles 😜
These are the various styles of a marketer:
Hard style: Marketer tells he is going to take your money and takes...
5
 
Impact of Internet on Marketing
How has internet affected the marketing practices of big companies?
Which industry or sector is affected the most? ...
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1 comments
Emergence and Acceleration of the Marketing Profession
According to you, what year or period of time might be considered as a crucial catalysis or acceleration for marketing a...
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1 comments

Best Practices

The top-rated topics about Marketing and Sales. Here you will find the most valuable ideas and practical suggestions.


Implementation of Marketing Strategy
A marketing strategy is one thing, successfully implementing it is another! Who knows a good generic marketing implement...
140
 
3 comments

Marketing Plan - Key Elements?
What are the key elements of a marketing plan? Based on real example - welcome ;-) thnx 4 help!...
136
 
6 comments

Strategic Marketing versus Marketing Strategy?
What is the difference between strategic marketing and marketing strategy?...
123
 
15 comments

The Future of Marketing
What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the...
63
 
10 comments

Why is Marketing Hard? 50 Reasons
Why is marketing for many firms such a challenge? Here are a few reasons I found:
1. Continuous change of marketing...
40
 
40 comments

Marketing a Company in Decline
How can one market a company in decline though it still produces good quality. I need assistance as to how to communicat...
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13 comments




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