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10 Commandments for Media Consumers Hamerlink
3C's Model Ohmae
4 P's of Persuasion
4S Web Marketing Mix Constantinides
5 C's of Marketing Strategy
7 Ps Booms Bitner
8 Hidden Needs Packhard
Abductive Reasoning Pierce
Activity Based Costing ABC ABM
ADL Matrix Arthur D. Little
Advertising
Affiliate Marketing
Agenda Setting Theory McCobs Shaw
AIDA AIDAS
Ambient Advertising
Analytical CRM
ARIMA Box and Jenkins
Attention Model McQuail
Attribution Theory Heider
Bait and Switch Joule
Balance Theory Heider
Bandwagon Effect Bias
Barriers to Entry
Bass Diffusion Model Bass
BCG Matrix
Benchmarking
Blue Ocean Strategy Kim
Bottom of the Pyramid Prahalad
BPR Hammer Champy
Brand Asset Valuator
Brand Equity
Brand Identity Prism Kapferer
Brand Loyalty
Brand Management
Brand Personality Aaker
Brand Recognition
Branding
Break-even Point
Breakaway Positioning Moon
Bricks and Clicks
Business Assessment Array
Business Incubator
Business Intelligence
Business Interruption Insurance
Business Process Reengineering Hammer Champy
Cannibalization
CBBE Model Keller
Channel Management
Chief Operating Officer
Clicks and Mortar
Co-Creation Prahalad Ramaswamy
Cognitive Dissonance Festinger
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Co-Marketing
Competitive Advantage framework Porter
Competitive Environment
Competitive Intelligence
Competitive Position
Competitive Pricing
Concentrated Marketing
Concentration Strategy
Concept Statement
Congruity Theory Osgood Tannebaum
Consumerization
Consumption Behavior
Contribution Pricing
Co-opetition Brandenburger
Core Competence Hamel Prahalad
Corporate Reputation Quotient Harris-Fombrun
Corporate Responsibility
Cost Leadership Porter
Cost-plus Pricing
Crisis Management
Cross-Branding
Cross-Functional Team
Cross-Selling
Cultivation Theory Gerbner
Cultural Dimensions Hofstede
Customer Based Brand Equity Model Keller
Customer Experience Management Schmitt
Customer Loyalty
Customer Relationship Management
Customer Satisfaction Model Kano
Customer Value, 30 Elements
Database Marketing
Dependency Theory Ball-Rokeach DeFleur
Design Thinking
Differentiated Marketing
Direct Marketing
Direct Response Marketing
Discount Pricing
Disruptive Innovation Christensen
Distinctive Capabilities Kay
Door in the Face Cialdini
Dynamic Regression
E-Business
E-Commerce
Environmental Insurance
Exclusive Distribution
Exploratory Factor Analysis
Exponential Smoothing
Extended Marketing Mix 7P's
Feasibility Study
First-mover Advantage
Five Forces Porter
Five W's Laswell
Focus Group Merton
Foot in the Door Freedman Fraser
Forced Compliance Zimbardo
Framing Tversky
Franchising
Functional Team
GE Business Screen
Green Marketing
Globalization
Glocalization
Groupthink Janis
Growth Share Matrix BCG
Hierarchy of Needs Maslow
Horizontal Agreement
Hospitality Management
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Hypodermic Needle Theory
Impression Management Goffman
Income Effect
Industry Attractiveness
Industry Change McGahan
Industry Life Cycle
Inferior Goods
Influencer Marketing
Infomercial
Innovation Adoption Curve Rogers
Integrative Thinking
Internet Reputation
JICNARS Scale
Jobs to be Done
Limited Effects Theory Lazarsfeld
Low Ball Technique Cacioppo
Loyalty Program
Management Metaphors
Marginal Cost Pricing
Market Segmentation
Marketing Communications Mix
Marketing Mix 4P's 5P's McCarthy
Marketing Plan
Mass Communication Theories
Mass Customization
McKinsey Matrix
Metonymy
Microfinance Channel
Mirroring and Matching
Multi Channel Marketing
Multitasking Consumer
Niche Marketing
Nielsen Ratings
Non-Governmental Organization
Oligopoly
Omnichannel
One-to-one Marketing
Online Corporate Reputation
Operational CRM
Operations Research
Opinion Leader
Pareto Principle Juran
PARTS Brandenburger
Penetration Pricing
Perceived Value Pricing
Permission Marketing Godin
Persuasion Techniques
Persuasion Theory
PEST Analysis
Physical Evidence
Play Theory of Mass Communication Stephenson
Portfolio Analysis
Positioning Trout
Pressure Group
Price Skimming
Product Life Cycle Levitt
Product/Market Grid Ansoff
Professional Networking
Profit Pools Gadiesh, Gilbert
Promotional Pricing
Promotion Mix
Psychological Pricing
Public Relations
Quality Function Deployment Akao
Regression Analysis
Relational Capital
Relationship Marketing Levitt
Relative Value of Growth Mass
Retail (Marketing) Mix
Reverse Positioning Moon
Rule of Three Sheth
Sales Management
Say's Law
Scenario Planning
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S-Curve
Second-mover Strategy
Selective Distribution
Search Engine Optimization
Service-Dominant Logic
Add a method / model
SERVQUAL Zeithaml
Shopping Cart, Abandonment
Simulation modeling
Sleeper Effect Hovland
Social Judgment Theory Sherif
Social Marketing
SOFT Model Humphrey
SOSTAC Model Smith
Stage-Gate Cooper
Stakeholder Value Perspective
Standard Cost Pricing
Stealth Positioning Moon
Storytelling
Strategic Marketing
Strategic Synergy
Strategic Triangle Ohmae
Strategic Window
STRATPORT Larreche
Subliminal Advertizing
Substitution Effect
SWOT Analysis
Synchromarketing
Target Marketing
Target Pricing
TDC Matrix Internet
Telemarketing
Theory of Constraints Goldratt
Theory of Planned Behavior Ajzen
Theory of Reasoned Action Ajzen Fishbein
Three Dimensional Business Definition Abell
Tie-in Marketing
Time to Market
Total Cost of Ownership
Trade Marketing Mix
Trajectories of Industry Change McGahan
Twelve Principles of the Network Economy Kelly
Two Step Flow Model Lazarsfeld Katz
Unaided Recall
Unbranding
Undercapitalization
Undifferentiated Marketing
Unique Selling Proposition
Uses and Gratifications Theory Blumler Katz
Validity Effect
Value Based Management
Value Chain Porter
Value Disciplines Treacy Wiersema
Value Net Brandenburger
Value Profit Chain Heskett
Value Proposition
Values and Lifestyles
Value Stream Mapping
Vertical Agreement
Virtual Business
Wheel of Consumer Analysis Peter Olson
Word of Mouth Marketing
Yield Management
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