Marketing & Vendite


Studiare e apprendere Marketing & Vendite. Metodi, modelli e teorie (A-Z)


Marketing & Vendite

3C's Modello Ohmae

4 S del Web Marketing Mix Constantinides

7 P Booms Bitner

Activity Based Costing (Costo Basato sulle Attività) ABC ABM

ADL Matrice Arthur D. Little

Affiliate Marketing

Analytical CRM

ARIMA Box e Jenkins

Attribution Theory (Teoria della Attribuzione) Heider

Bass Diffusion Modello Bass

BCG Matrice

Benchmarking

Blu Ocean Strategia Kim

Bottom of the Pyramid (Base della Piramide) Prahalad

BPR Hammer Champy

Brand Asset Valuator

Brand Identity Prisma Kapferer

Brand Personality Aaker

Break-even Point (Punto di Pareggio o Break-even)

Breakaway Positioning Moon

Bricks and Clicks

Business Assessment Array

Business Intelligence

Business Process Reengineering (Riprogettazione del Processo di Business) Hammer Champy

Clicks and Mortar

Co-Creation Prahalad Ramaswamy Prahalad Ramaswamy

Co-opetition Brandenburger

Competitive Advantage framework (Schema del Vantaggio Competitivo) Porter

Core Competence Hamel Prahalad

Corporate Reputation Quotient (Quoziente di Reputazione Aziendale) Harris-Fombrun

Crisis Management (Gestione delle Crisi)

Cultural Dimensions (Dimensioni Culturali) Hofstede

Customer Relationship Management

Customer Satisfaction Modello di Kano

Database Marketing

Direct Marketing

Direct Response Marketing

Disruptive Innovation Christensen

Distinctive Capabilities (Capacita`Distintive) Kay

Dynamic Regression (Regressione Dinamica)

Exploratory Factor Analysis (Analisi Fattoriale Esplorativa)

Exponential Smoothing (Smorzamento Esponenziale)

Extended Marketing Mix 7P's

Five Forces (Cinque Forze) Porter

Framing Tversky

GE Business Screen

Groupthink (Pensiero di Gruppo) Janis

Growth Share Matrix (Matrice Crescita/Quota di Mercato) BCG

Hierarchy of Needs (Gerarchia dei Bisogni) Maslow

Industry Change (Cambiamento di Settore) McGahan

Industry Life Cycle (Ciclo di Vita del Settore)

Innovation Adoption Curve (Curva di Adozione della Innovazione) Rogers

Marketing Mix 4P 5P's McCarthy

McKinsey Matrice

Multi Channel Marketing

One-to-one Marketing

Operational CRM (CRM Operativo)

Operations Research (Ricerca Operativa)

PARTS Brandenburger

PEST Analisi

Portfolio Analysis (Analisi del Portafoglio)

Posizionamento Trout

Product Life Cycle (Ciclo di Vita del Prodotto) Levitt

Product/Market Grid (Griglia Prodotto/Mercato) Ansoff

Profit Pools (Centri di Profitto) Gadiesh, Gilbert

Quality Function Deployment Akao

Regression Analysis (Analisi della Regressione)

Relationship Marketing Levitt


Aggiungi un metodo/modello


Relative Value of Growth (Valore Relativo di Crescita) Mass

Reverse Positioning Moon

Rule of Three (Regola del Tre) Sheth

Scenario Planning (Pianificazione dello Scenario)

SERVQUAL Zeithaml

Simulation modeling

Stage-Gate Cooper

Stakeholder Value Perspective (Prospettive di Valore per gli Stakeholder)

Stealth (Positioning) Moon

Strategic Triangle (Triangolo Strategico) Ohmae

STRATPORT Larreche

SWOT Analysis (Analisi SWOT)

TDC Matrice Internet

Telemarketing

Theory of Constraints (Teoria dei Vincoli) Goldratt

Theory of Planned Behavior (Teoria del Comportamento Pianificato) Ajzen

Theory of Reasoned Action (Teoria della Azione Ragionata) Ajzen Fishbein

Three Dimensional Business Definition (Definizione Tridimensionale del Business) Abell

Total Cost of Ownership

Trajectories of Industry Change (Traiettoria di Cambiamento di Settore) McGahan

Twelve Principles of the Network Economy (Dodici Principii della Network Economy) Kelly

Value Based Management

Value Chain (Catena del Valore) Porter

Value Disciplines (Discipline del Valore) Treacy Wiersema

The Value Net Brandenburger

Value Profit Chain (Catena del Profitto) Heskett

Value Stream Mapping (Mappatura del Flusso di Valore)

più
 

Community di Interessi

Community di Interessi Marketing e Vendite .



Community di Interessi (1222 membri)

Discussioni

Forum sul Marketing e Vendite.


 

🔥 NUOVO Marketing nella Crisi
Salve, vorrei sapere quali strategie di marketing dovrei usare in un periodo di crisi? Come posso fare leva sul marketin...
6
  
14 commenti
Implementazione del Marketing
Formulare una strategia di marketing è una cosa, implementarla con successo è un altro! Chi conosce una buona teoria gen...
4
  
1 commenti
What is Marketing? (Kotler)
It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It...
53
  
20 commenti
Are Monopoly Industries Unaffected by Marketing?
Businesses in a monopoly market pay less attention to the contribution marketing can make to create and meet the needs o...
46
  
2 commenti
Common Marketing Strategy Mistakes?
Hi, I am looking for the problems experienced by marketing managers in setting up and implementing marketing strategies....
31
  
15 commenti
Effect of Culture on Marketing Plan
How do culture, subculture and core values effect the marketing plan?...
29
  
4 commenti
Strategic vs Operational Marketing
What are the differences between operational and strategic marketing and some examples of these differences? I can't fi...
27
  
7 commenti
What is Green Marketing? Definitions
What is green marketing? I need any researches regarding the green marketing subject....
25
  
9 commenti
Marketing Ethics
Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a pr...
18
  
6 commenti
Tips for Preparing a Business Plan
Can anyone please inform the main steps to be considered in preparing a business plan? Please reply and mention tips to ...
16
  
4 commenti
Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules?
In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that...
15
  
27 commenti
Radical Marketing Approach
In their book "Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big", Glenn ...
15
  
1 commenti
The Role and Value of the Marketing Function
No doubt, marketing capabilities are strong drivers of firm performance. But HOW can marketing as a function contribute ...
14
  
5 commenti
Marketing Communications
Dear all! Do you have some comments on marketing communications as it is called the nerve of marketing, because it is ge...
13
  
9 commenti
Signs of Marketing Weaknesses
In his book "Ten Deadly Marketing Sins: Signs and Solutions", Philip Kotler mentions ten deadly sins that identify weakn...
13
  
3 commenti
Is Marketing Management an Art or a Science?
Marketing management represents creativity rooted and augmented by data for strategic decision-making and so must it rem...
11
  
8 commenti
What is More Important? Sales Volume or After Sales Service?
I think after sales service is more important in marketing than initial sales volume. So then why are marketing people a...
10
  
10 commenti
Marketing Tactics Must be Dynamic
Our marketing strategy is never completed!
As per my observation I can state this with confidence that every time w...
9
  
2 commenti
What is Social Media Marketing?
Hey guys I need your opinion about social media marketing, what do you think what is it, is it a new strategy of marketi...
9
  
8 commenti
Holistic Marketing
In today's times, firms that carry out marketing strategies in a standalone fashion, i.e. without understanding and acco...
6
  
From a Sales-driven Into a Marketing-driven Company
Benefit of being a market driven company rather than one driven by sales.
Far too many companies maintain an antiquat...
6
  
What is Neuromarketing? Definitions
I want to know what exactly is neuromarketing or neural marketing? And is it different from any other way of marketing?...
6
  
3 commenti
What is Lean Marketing? Definitions
What is lean marketing? Can you give some explanation / information? Thanks......
6
  
4 commenti
Impact of Internet on Marketing
How has internet affected the marketing practices of big companies?
Which industry or sector is affected the most? ...
5
  
1 commenti
Emergence and Acceleration of the Marketing Profession
According to you, what year or period of time might be considered as a crucial catalysis or acceleration for marketing a...
5
  
1 commenti
Hard and Soft Marketing Styles 😜
These are the various styles of a marketer:
Hard style: Marketer tells he is going to take your money and takes...
5
  

Migliori Pratiche

Gli argomenti più votati su Marketing e Vendite. Qui troverai le idee più preziose e suggerimenti pratici.


Implementation of Marketing Strategy
A marketing strategy is one thing, successfully implementing it is another! Who knows a good generic marketing implement...
140
  
3 commenti
Marketing Plan - Key Elements?
What are the key elements of a marketing plan? Based on real example - welcome ;-) thnx 4 help!...
136
  
6 commenti
Strategic Marketing versus Marketing Strategy?
What is the difference between strategic marketing and marketing strategy?...
123
  
15 commenti
The Future of Marketing
What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the...
63
  
10 commenti
Why is Marketing Hard? 50 Reasons
Why is marketing for many firms such a challenge? Here are a few reasons I found:
1. Continuous change of marketing...
40
  
40 commenti
Marketing a Company in Decline
How can one market a company in decline though it still produces good quality. I need assistance as to how to communicat...
34
  
13 commenti



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