Studiare e apprendere Marketing. Metodi, modelli e teorie (A-Z)


3C's Modello Ohmae

4 S del Web Marketing Mix Constantinides

7 P Booms Bitner

Activity Based Costing (Costo Basato sulle Attività) ABC ABM

ADL Matrice Arthur D. Little

Affiliate Marketing

Analytical CRM

ARIMA Box e Jenkins

Attribution Theory (Teoria della Attribuzione) Heider

Bass Diffusion Modello Bass

BCG Matrice


Blu Ocean Strategia Kim

Bottom of the Pyramid (Base della Piramide) Prahalad

BPR Hammer Champy

Brand Asset Valuator

Brand Identity Prisma Kapferer

Brand Personality Aaker

Break-even Point (Punto di Pareggio o Break-even)

Breakaway Positioning Moon

Bricks and Clicks

Business Assessment Array

Business Intelligence

Business Process Reengineering (Riprogettazione del Processo di Business) Hammer Champy

Clicks and Mortar

Co-Creation Prahalad Ramaswamy Prahalad Ramaswamy

Co-opetition Brandenburger

Competitive Advantage framework (Schema del Vantaggio Competitivo) Porter

Core Competence Hamel Prahalad

Corporate Reputation Quotient (Quoziente di Reputazione Aziendale) Harris-Fombrun

Crisis Management (Gestione delle Crisi)

Cultural Dimensions (Dimensioni Culturali) Hofstede

Customer Relationship Management

Customer Satisfaction Modello di Kano

Database Marketing

Direct Marketing

Direct Response Marketing

Disruptive Innovation Christensen

Distinctive Capabilities (Capacita`Distintive) Kay

Dynamic Regression (Regressione Dinamica)

Exploratory Factor Analysis (Analisi Fattoriale Esplorativa)

Exponential Smoothing (Smorzamento Esponenziale)

Extended Marketing Mix 7P's

Five Forces (Cinque Forze) Porter

Framing Tversky

GE Business Screen

Groupthink (Pensiero di Gruppo) Janis

Growth Share Matrix (Matrice Crescita/Quota di Mercato) BCG

Hierarchy of Needs (Gerarchia dei Bisogni) Maslow

Industry Change (Cambiamento di Settore) McGahan

Industry Life Cycle (Ciclo di Vita del Settore)

Innovation Adoption Curve (Curva di Adozione della Innovazione) Rogers

Marketing Mix 4P 5P's McCarthy

McKinsey Matrice

Multi Channel Marketing

One-to-one Marketing

Operational CRM (CRM Operativo)

Operations Research (Ricerca Operativa)

PARTS Brandenburger

PEST Analisi

Portfolio Analysis (Analisi del Portafoglio)

Posizionamento Trout

Product Life Cycle (Ciclo di Vita del Prodotto) Levitt

Product/Market Grid (Griglia Prodotto/Mercato) Ansoff

Profit Pools (Centri di Profitto) Gadiesh, Gilbert

Quality Function Deployment Akao

Regression Analysis (Analisi della Regressione)

Relationship Marketing Levitt

Aggiungi un metodo/modello

Relative Value of Growth (Valore Relativo di Crescita) Mass

Reverse Positioning Moon

Rule of Three (Regola del Tre) Sheth

Scenario Planning (Pianificazione dello Scenario)


Simulation modeling

Stage-Gate Cooper

Stakeholder Value Perspective (Prospettive di Valore per gli Stakeholder)

Stealth (Positioning) Moon

Strategic Triangle (Triangolo Strategico) Ohmae


SWOT Analysis (Analisi SWOT)

TDC Matrice Internet


Theory of Constraints (Teoria dei Vincoli) Goldratt

Theory of Planned Behavior (Teoria del Comportamento Pianificato) Ajzen

Theory of Reasoned Action (Teoria della Azione Ragionata) Ajzen Fishbein

Three Dimensional Business Definition (Definizione Tridimensionale del Business) Abell

Total Cost of Ownership

Trajectories of Industry Change (Traiettoria di Cambiamento di Settore) McGahan

Twelve Principles of the Network Economy (Dodici Principii della Network Economy) Kelly

Value Based Management

Value Chain (Catena del Valore) Porter

Value Disciplines (Discipline del Valore) Treacy Wiersema

The Value Net Brandenburger

Value Profit Chain (Catena del Profitto) Heskett

Value Stream Mapping (Mappatura del Flusso di Valore)



Community di Interessi


Community di Interessi Marketing .

Community di Interessi (1207 membri)


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Forum sul Marketing.

Piano di M - Elementi Chiave?
Quali sono gli elementi chiave di un piano di M? Meglio se basati su un esempio reale. Grazie per l'aiuto! (...)
Cos'è il M? (Kotler)
Philip Kotler ha detto: "Il vero M non è l'arte di vendere quello che si produce ma sapere cosa produrre. É l'ar (...)
Implementazione del M
Formulare una strategia di M è una cosa, implementarla con successo è un altro! Chi conosce una buona teoria gen (...)
1 commenti
🔥 NUOVO M nella Crisi
Salve, vorrei sapere quali strategie di M dovrei usare in un periodo di crisi come questo? Come posso fare leva (...)
15 commenti
Strategic vs Operational M
What are the differences between operational and strategic M and some examples of these differences? I can't fi (...)
7 commenti
M Weaknesses
In his book “Ten Deadly M Sins: Signs and Solutions”, Philip Kotler mentions ten deadly sins that identify weakn (...)
The Role and Value of the M Function
No doubt, M capabilities are strong drivers of firm performance. But HOW can M as a function contribute (...)
5 commenti
M Strategy Must be Dynamic
Our M strategy is never completed!
As per my observation I can state this with confidence that every time w (...)
2 commenti
Product Mix and Pricing
The Product Mix, also called: "Product Assortment", or: "Product Portfolio" is the c (...)
1 commenti
Change your Company from Sales Driven into M Driven
Benefit of being a market driven company rather than one driven by sales.
Far too many companies maintain an antiquat (...)
What is Neural M? Definitions
I want to know what exactly is neural M? And is it different from any other way of M? (...)
2 commenti
Hard and Soft M Styles... :-)
These are the various styles of a marketer:
Hard style: tells he is going to take your money. Soft style: do (...)
Impact of Internet on M
How has internet affected the M practices of big companies?
Which industry or sector is affected the most? (...)
1 commenti
Emergence and Acceleration of the M Profession
According to you, what year or period of time might be considered as a crucial catalysis or acceleration for M a (...)
1 commenti
Holistic M
In today's times, firms that carry out M strategies in a standalone fashion, i.e. without understanding and acco (...)
How to Attract Companies for a M Firm?
I'm a recent MBA M and want to setup my own M and promotions business. I would like your help in what ar (...)
1 commenti
Six Deadly Small Business M Mistakes
Six deadly small business M mistakes:
1. Not having a M plan.
2. Not differentiating your busi (...)
2 commenti
PITA Measurement model?
Has anyone ever heard of or used the PITA model (population*incidence*times*amount)? I've used it extensively in retail (...)
1 commenti
Product Hierarchy
A Product Hierarchy is a method of classifying a firm's products/services based on the (...)
Linking Consumer behaviour with M
I have a small question.. If we could really link the consumer behavior and M ... we are assuming that the marke (...)
10 commenti
Consumer Buying Process
Any info on the consumer buying process? (...)
5 commenti
I Love M. M is to love
Hi Everybody!
I verily believe that M is to love! You first have to feel it, to understand it, to live it a (...)
1 commenti
What is B2B? Precise Definition of B2B
Dear all, what is B2B may seem obvious at first sight.
However, take the case of office furniture or even office su (...)
3 commenti
International M
To what extent should governments control industry and other factors of production in order to promote international bus (...)
2 commenti

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M Implementation
A M strategy is one thing, successfully implementing it is another! Who knows a good generic M implement (...)
3 commenti

M plan - Key elements?
What are the key elements of a M plan? Based on real example - welcome ;-) thnx 4 help! (...)
6 commenti

Strategic M versus M Strategy?
What is the difference between strategic M and M strategy? (...)
15 commenti

The Future of M
What is the future of M? A Dutch M magazine (Tijdschrift voor M, October 2007) reported that the (...)
10 commenti

What is M? (Kotler)
It was Philip Kotler who said: "Authentic M is not the art of selling what you make but knowing what to make. It (...)
20 commenti

Are Monopoly Industries Unaffected by M?
Businesses in a monopoly market pay less attention to the contribution M can make to create and meet the needs o (...)
2 commenti

Why is M Hard?
Why is M for many firms such a challenge? Here are a few reasons I found:
1. Continuous change of M (...)
40 commenti

M a Company in Decline
How can one market a company in decline though it still produces good quality. I need assistance as to how to communicat (...)
13 commenti

Common M Strategy Mistakes?
Hi, I am looking for the problems experienced by M managers in setting up and implementing M strategies. (...)
15 commenti

Effect of Culture on M Plan
How do culture, subculture and core values effect the M plan? (...)
3 commenti

What is Green M? Definitions
What is green M? I need any researches regarding the green M subject. (...)
9 commenti

The Study of Consumer Behaviour
The study of consumer behaviour helps firms to align their product / service offerings to the strongest consumer signals (...)
2 commenti

Effect of Culture on Market Plan
Culture is the foundation of human behaviour. It serves as the benchmark or reference point for one's decision torwards (...)
3 commenti

M Ethics are Forgotten
Many companies have completely forgotten the fact that M involves telling potential clients the TRUTH about a pr (...)
6 commenti

Tips for Preparing a Business Plan
Can anyone please inform the main steps to be considered in preparing a business plan? Please reply and mention tips to (...)
4 commenti

Radical M Approach
In their book "Radical M: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big", Glenn (...)
1 commenti

Do Big Companies Depend too much on M, Finance, Lobbying and Tax Rules?
In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that (...)
27 commenti

M Communications as the Nerve of M
Dear all! Do you have some comments on M communications as it is called the nerve of M, because it is ge (...)
8 commenti

Starting a new plant in Romania
At the moment I'm working on my thesis. The main question is, is it interesting for the greenery b.v. to open a new plan (...)
6 commenti

Is M Management an Art or a Science?
M management represents creativity rooted and augmented by data for strategic decision-making and so must it rem (...)
8 commenti

What is More Important in M? Sales Volume or After Sales Service?
I think after sales service is more important in M than initial sales volume. So then why are M people a (...)
10 commenti

What is Social Media M?
Hey guys I need your opinion about social media M, what do you think what is it, is it a new strategy of marketi (...)
8 commenti

What is Lean M? Definitions
What is lean M? Can you give some explanation / information? Thanks... (...)
4 commenti

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