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Studiare e apprendere Marketing. Metodi, modelli e teorie (A-Z)


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3C's Modello Ohmae

4 S del Web Marketing Mix Constantinides

7 P Booms Bitner

Activity Based Costing (Costo Basato sulle Attività) ABC ABM

ADL Matrice Arthur D. Little

Affiliate Marketing

Analytical CRM

ARIMA Box e Jenkins

Attribution Theory (Teoria della Attribuzione) Heider

Bass Diffusion Modello Bass

BCG Matrice

Benchmarking

Blu Ocean Strategia Kim

Bottom of the Pyramid (Base della Piramide) Prahalad

BPR Hammer Champy

Brand Asset Valuator

Brand Identity Prisma Kapferer

Brand Personality Aaker

Break-even Point (Punto di Pareggio o Break-even)

Breakaway Positioning Moon

Bricks and Clicks

Business Assessment Array

Business Intelligence

Business Process Reengineering (Riprogettazione del Processo di Business) Hammer Champy

Clicks and Mortar

Co-Creation Prahalad Ramaswamy Prahalad Ramaswamy

Co-opetition Brandenburger

Competitive Advantage framework (Schema del Vantaggio Competitivo) Porter

Core Competence Hamel Prahalad

Corporate Reputation Quotient (Quoziente di Reputazione Aziendale) Harris-Fombrun

Crisis Management (Gestione delle Crisi)

Cultural Dimensions (Dimensioni Culturali) Hofstede

Customer Relationship Management

Customer Satisfaction Modello di Kano

Database Marketing

Direct Marketing

Direct Response Marketing

Disruptive Innovation Christensen

Distinctive Capabilities (Capacita`Distintive) Kay

Dynamic Regression (Regressione Dinamica)

Exploratory Factor Analysis (Analisi Fattoriale Esplorativa)

Exponential Smoothing (Smorzamento Esponenziale)

Extended Marketing Mix 7P's

Five Forces (Cinque Forze) Porter

Framing Tversky

GE Business Screen

Groupthink (Pensiero di Gruppo) Janis

Growth Share Matrix (Matrice Crescita/Quota di Mercato) BCG

Hierarchy of Needs (Gerarchia dei Bisogni) Maslow

Industry Change (Cambiamento di Settore) McGahan

Industry Life Cycle (Ciclo di Vita del Settore)

Innovation Adoption Curve (Curva di Adozione della Innovazione) Rogers

Marketing Mix 4P 5P's McCarthy

McKinsey Matrice

Multi Channel Marketing

One-to-one Marketing

Operational CRM (CRM Operativo)

Operations Research (Ricerca Operativa)

PARTS Brandenburger

PEST Analisi

Portfolio Analysis (Analisi del Portafoglio)

Posizionamento Trout

Product Life Cycle (Ciclo di Vita del Prodotto) Levitt

Product/Market Grid (Griglia Prodotto/Mercato) Ansoff

Profit Pools (Centri di Profitto) Gadiesh, Gilbert

Quality Function Deployment Akao

Regression Analysis (Analisi della Regressione)

Relationship Marketing Levitt


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Relative Value of Growth (Valore Relativo di Crescita) Mass

Reverse Positioning Moon

Rule of Three (Regola del Tre) Sheth

Scenario Planning (Pianificazione dello Scenario)

SERVQUAL Zeithaml

Simulation modeling

Stage-Gate Cooper

Stakeholder Value Perspective (Prospettive di Valore per gli Stakeholder)

Stealth (Positioning) Moon

Strategic Triangle (Triangolo Strategico) Ohmae

STRATPORT Larreche

SWOT Analysis (Analisi SWOT)

TDC Matrice Internet

Telemarketing

Theory of Constraints (Teoria dei Vincoli) Goldratt

Theory of Planned Behavior (Teoria del Comportamento Pianificato) Ajzen

Theory of Reasoned Action (Teoria della Azione Ragionata) Ajzen Fishbein

Three Dimensional Business Definition (Definizione Tridimensionale del Business) Abell

Total Cost of Ownership

Trajectories of Industry Change (Traiettoria di Cambiamento di Settore) McGahan

Twelve Principles of the Network Economy (Dodici Principii della Network Economy) Kelly

Value Based Management

Value Chain (Catena del Valore) Porter

Value Disciplines (Discipline del Valore) Treacy Wiersema

The Value Net Brandenburger

Value Profit Chain (Catena del Profitto) Heskett

Value Stream Mapping (Mappatura del Flusso di Valore)

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Forum sul Marketing.


Piano di Marketing - Elementi Chiave?
Quali sono gli elementi chiave di un piano di marketing? Meglio se basati su un esempio reale. Grazie per l'aiuto! (...)
5
  
0 reazioni
Implementazione del Marketing
Formulare una strategia di marketing è una cosa, implementarla con successo è un altro! Chi conosce una buona teoria gen (...)
4
  
1 reazioni
Cos'è il Marketing? (Kotler)
Philip Kotler ha detto: "Il vero marketing non è l'arte di vendere quello che si produce ma sapere cosa produrre. É l'ar (...)
4
  
0 reazioni
🔥 NUOVO Marketing nella Crisi
Salve, vorrei sapere quali strategie di marketing dovrei usare in un periodo di crisi come questo? Come posso fare leva (...)
3
  
15 reazioni
Strategic vs Operational Marketing
What are the differences between operational and strategic marketing and some examples of these differences? I can't fi (...)
27
  
7 reazioni
Marketing Weaknesses
In his book “Ten Deadly Marketing Sins: Signs and Solutions”, Philip Kotler mentions ten deadly sins that identify weakn (...)
13
  
0 reazioni
Marketing Strategy Must be Dynamic
Our marketing strategy is never completed! As per my observation I can state this with confidence that every time we ta (...)
9
  
2 reazioni
Product Mix and Pricing
WHAT IS A PRODUCT MIX? MEANING The Product Mix, also called: "Product Assortment", or: "Product Portfolio" is the compl (...)
6
  
1 reazioni
What is Neural Marketing? Definitions
I want to know what exactly is neural marketing? And is it different from any other way of marketing? (...)
6
  
2 reazioni
Change your Company from Sales Driven into Marketing Driven
Benefit of being a market driven company rather than one driven by sales.Far too many companies maintain an antiquated m (...)
6
  
0 reazioni
Emergence and Acceleration of the Marketing Profession
According to you, what year or period of time might be considered as a crucial catalysis or acceleration for marketing a (...)
5
  
1 reazioni
Holistic Marketing
In today's times, firms that carry out marketing strategies in a standalone fashion, i.e. without understanding and acco (...)
5
  
0 reazioni
Impact of Internet on Marketing
How has internet affected the marketing practices of big companies? Which industry or sector is affected the most? Why? (...)
5
  
1 reazioni
Hard and Soft Marketing Styles... :-)
These are the various styles of a marketer: Hard style: tells he is going to take your money. Soft style: does n (...)
5
  
0 reazioni
Product Hierarchy
WHAT IS A PRODUCT HIERARCHY? A Product Hierarchy is a method of classifying a firm's products/services based on their e (...)
4
  
0 reazioni
Six Deadly Small Business Marketing Mistakes
Six deadly small business marketing mistakes: 1. Not having a marketing plan. 2. Not differentiating your business fro (...)
4
  
2 reazioni
PITA Measurement model?
Has anyone ever heard of or used the PITA model (population*incidence*times*amount)? I've used it extensively in retail (...)
4
  
1 reazioni
How to Attract Companies for a Marketing Firm?
I'm a recent MBA Marketing and want to setup my own marketing and promotions business. I would like your help in what ar (...)
4
  
1 reazioni
Linking Consumer behaviour with Marketing
I have a small question.. If we could really link the consumer behavior and marketing ... we are assuming that the marke (...)
3
  
10 reazioni
Consumer Buying Process
Any info on the consumer buying process? (...)
3
  
5 reazioni
I Love Marketing. Marketing is to love
Hi Everybody! I verily believe that marketing is to love! You first have to feel it, to understand it, to live it and f (...)
3
  
1 reazioni
What is B2B? Precise Definition of B2B
Dear all, what is B2B may seem obvious at first sight. However, take the case of office furniture or even office suppli (...)
1
  
3 reazioni
International Marketing
To what extent should governments control industry and other factors of production in order to promote international bus (...)
0
  
2 reazioni
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Marketing Implementation
A marketing strategy is one thing, successfully implementing it is another! Who knows a good generic marketing implement (...)
140
  
3 reazioni
Marketing plan - Key elements?
What are the key elements of a marketing plan? Based on real example - welcome ;-) thnx 4 help! (...)
136
  
6 reazioni
Strategic Marketing versus Marketing Strategy?
What is the difference between strategic marketing and marketing strategy? (...)
123
  
15 reazioni
The Future of Marketing
What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the (...)
63
  
10 reazioni
What is Marketing? (Kotler)
It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It (...)
53
  
20 reazioni
Are Monopoly Industries Unaffected by Marketing?
Businesses in a monopoly market pay less attention to the contribution marketing can make to create and meet the needs o (...)
46
  
2 reazioni
Why is Marketing Hard?
Why is marketing for many firms such a challenge? Here are a few reasons I found: 1. Continuous change of marketing: ma (...)
40
  
40 reazioni
Marketing a Company in Decline
How can one market a company in decline though it still produces good quality. I need assistance as to how to communicat (...)
34
  
13 reazioni
Common Marketing Strategy Mistakes?
Hi, I am looking for the problems experienced by marketing managers in setting up and implementing marketing strategies. (...)
31
  
15 reazioni
Effect of Culture on Marketing Plan
How do culture, subculture and core values effect the marketing plan? (...)
29
  
3 reazioni
What is Green Marketing? Definitions
What is green marketing? I need any researches regarding the green marketing subject. (...)
25
  
9 reazioni
The Study of Consumer Behaviour
The study of consumer behaviour helps firms to align their product / service offerings to the strongest consumer signals (...)
23
  
2 reazioni
Effect of Culture on Market Plan
Culture is the foundation of human behaviour. It serves as the benchmark or reference point for one's decision torwards (...)
22
  
3 reazioni
Marketing Ethics are Forgotten
Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a pr (...)
18
  
6 reazioni
Tips for Preparing a Business Plan
Can anyone please inform the main steps to be considered in preparing a business plan? Please reply and mention tips to (...)
16
  
4 reazioni
Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules?
In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that (...)
15
  
27 reazioni
Radical Marketing Approach
In their book "Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big", Glenn (...)
15
  
1 reazioni
Marketing Communications as the Nerve of Marketing
Dear all! Do you have some comments on marketing communications as it is called the nerve of marketing, because it is ge (...)
13
  
8 reazioni
Starting a new plant in Romania
At the moment I'm working on my thesis. The main question is, is it interesting for the greenery b.v. to open a new plan (...)
11
  
6 reazioni
Is Marketing Management an Art or a Science?
Marketing management represents creativity rooted and augmented by data for strategic decision-making and so must it rem (...)
11
  
8 reazioni
What is More Important in Marketing? Sales Volume or After Sales Service?
I think after sales service is more important in marketing than initial sales volume. So then why are marketing people a (...)
10
  
10 reazioni
What is Social Media Marketing?
Hey guys I need your opinion about social media marketing, what do you think what is it, is it a new strategy of marketi (...)
9
  
8 reazioni
What is Lean Marketing? Definitions
What is lean marketing? Can you give some explanation / information? Thanks... (...)
6
  
4 reazioni



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