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Studio di Marketing. Metodi, Modelli e Teorie (A-Z)

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Vendita

3C's Modello Ohmae

4 S del Web Marketing Mix Constantinides

7 P Booms Bitner

Activity Based Costing (Costo Basato sulle Attività) ABC ABM

ADL Matrice Arthur D. Little

Affiliate Marketing

Analytical CRM

ARIMA Box e Jenkins

Attribution Theory (Teoria della Attribuzione) Heider

Bass Diffusion Modello Bass

BCG Matrice

Benchmarking

Blu Ocean Strategia Kim

Bottom of the Pyramid (Base della Piramide) Prahalad

BPR Hammer Champy

Brand Asset Valuator

Brand Identity Prisma Kapferer

Brand Personality Aaker

Break-even Point (Punto di Pareggio o Break-even)

Breakaway Positioning Moon

Bricks and Clicks

Business Assessment Array

Business Intelligence

Business Process Reengineering (Riprogettazione del Processo di Business) Hammer Champy

Clicks and Mortar

Co-Creation Prahalad Ramaswamy Prahalad Ramaswamy

Co-opetition Brandenburger

Competitive Advantage framework (Schema del Vantaggio Competitivo) Porter

Core Competence Hamel Prahalad

Corporate Reputation Quotient (Quoziente di Reputazione Aziendale) Harris-Fombrun

Crisis Management (Gestione delle Crisi)

Cultural Dimensions (Dimensioni Culturali) Hofstede

Customer Relationship Management

Customer Satisfaction Modello di Kano

Database Marketing

Direct Marketing

Direct Response Marketing

Disruptive Innovation Christensen

Distinctive Capabilities (Capacita`Distintive) Kay

Dynamic Regression (Regressione Dinamica)

Exploratory Factor Analysis (Analisi Fattoriale Esplorativa)

Exponential Smoothing (Smorzamento Esponenziale)

Extended Marketing Mix 7P's

Five Forces (Cinque Forze) Porter

Framing Tversky

GE Business Screen

Groupthink (Pensiero di Gruppo) Janis

Growth Share Matrix (Matrice Crescita/Quota di Mercato) BCG

Hierarchy of Needs (Gerarchia dei Bisogni) Maslow

Industry Change (Cambiamento di Settore) McGahan

Industry Life Cycle (Ciclo di Vita del Settore)

Innovation Adoption Curve (Curva di Adozione della Innovazione) Rogers

Marketing Mix 4P 5P's McCarthy

McKinsey Matrice

Multi Channel Marketing

One-to-one Marketing

Operational CRM (CRM Operativo)

Operations Research (Ricerca Operativa)

PARTS Brandenburger

PEST Analisi

Portfolio Analysis (Analisi del Portafoglio)

Posizionamento Trout

Product Life Cycle (Ciclo di Vita del Prodotto) Levitt

Product/Market Grid (Griglia Prodotto/Mercato) Ansoff

Profit Pools (Centri di Profitto) Gadiesh, Gilbert

Quality Function Deployment Akao

Regression Analysis (Analisi della Regressione)

Relationship Marketing Levitt

Aggiungi un metodo/modello

Relative Value of Growth (Valore Relativo di Crescita) Mass

Reverse Positioning Moon

Rule of Three (Regola del Tre) Sheth

Scenario Planning (Pianificazione dello Scenario)

SERVQUAL Zeithaml

Simulation modeling

Stage-Gate Cooper

Stakeholder Value Perspective (Prospettive di Valore per gli Stakeholder)

Stealth (Positioning) Moon

Strategic Triangle (Triangolo Strategico) Ohmae

STRATPORT Larreche

SWOT Analysis (Analisi SWOT)

TDC Matrice Internet

Telemarketing

Theory of Constraints (Teoria dei Vincoli) Goldratt

Theory of Planned Behavior (Teoria del Comportamento Pianificato) Ajzen

Theory of Reasoned Action (Teoria della Azione Ragionata) Ajzen Fishbein

Three Dimensional Business Definition (Definizione Tridimensionale del Business) Abell

Total Cost of Ownership

Trajectories of Industry Change (Traiettoria di Cambiamento di Settore) McGahan

Twelve Principles of the Network Economy (Dodici Principii della Network Economy) Kelly

Value Based Management

Value Chain (Catena del Valore) Porter

Value Disciplines (Discipline del Valore) Treacy Wiersema

The Value Net Brandenburger

Value Profit Chain (Catena del Profitto) Heskett

Value Stream Mapping (Mappatura del Flusso di Valore)

più

Community di Interessi - Marketing

Community di Interessi (1127 membri)

Forum - Marketing

Discussioni sul tema: Marketing.

	Piano di Marketing - Elementi Chiave? Quali sono gli elementi chiave di un piano di marketing? Meglio se basati su un esempio reale. Grazie per l'aiuto! (...)

	Implementazione del Marketing Formulare una strategia di marketing è una cosa, implementarla con successo è un altro! Chi conosce una buona teoria gen (...)

	Cos'è il Marketing? (Kotler) Philip Kotler ha detto: "Il vero marketing non è l'arte di vendere quello che si produce ma sapere cosa produrre. É l'ar (...)

	Marketing nella Crisi Salve, vorrei sapere quali strategie di marketing dovrei usare in un periodo di crisi come questo? Come posso fare leva (...)

	Marketing Implementation A marketing strategy is one thing, successfully implementing it is another! Who knows a good generic marketing implement (...)

	Strategic Marketing versus Marketing Strategy? What is the difference between strategic marketing and marketing strategy? (...)

	What is Marketing? (Kotler) It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It (...)

	Are Monopoly Industries Unaffected by Marketing? Businesses in a monopoly market pay less attention to the contribution marketing can make to create and meet the needs o (...)

	Why is Marketing Hard? Why is marketing for many firms such a challenge? Here are a few reasons I found: 1. Continuous change of marketing: ma (...)

	Common Marketing Strategy Mistakes? Hi, I am looking for the problems experienced by marketing managers in setting up and implementing marketing strategies. (...)

	Effect of Culture on Marketing Plan How do culture, subculture and core values effect the marketing plan? (...)

	Strategic vs Operational Marketing What are the differences between operational and strategic marketing and some examples of these differences? I can't fi (...)

	What is Green Marketing? Definitions What is green marketing? I need any researches regarding the green marketing subject. (...)

	The Study of Consumer Behaviour The study of consumer behaviour helps firms to align their product / service offerings to the strongest consumer signals (...)

	Effect of Culture on Market Plan Culture is the foundation of human behaviour. It serves as the benchmark or reference point for one's decision torwards (...)

	Tips for Preparing a Business Plan Can anyone please inform the main steps to be considered in preparing a business plan? Please reply and mention tips to (...)

	Marketing Weaknesses In his book “Ten Deadly Marketing Sins: Signs and Solutions”, Philip Kotler mentions ten deadly sins that identify weakn (...)

	Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules? In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that (...)

	What is Social Media Marketing? Hey guys I need your opinion about social media marketing, what do you think what is it, is it a new strategy of marketi (...)

	Marketing Strategy Must be Dynamic Our marketing strategy is never completed! As per my observation I can state this with confidence that every time we ta (...)

	Change your Company from Sales Driven into Marketing Driven Benefit of being a market driven company rather than one driven by sales.Far too many companies maintain an antiquated m (...)

	What is Neural Marketing? Definitions I want to know what exactly is neural marketing? And is it different from any other way of marketing? (...)

	What is Lean Marketing? Definitions What is lean marketing? Can you give some explanation / information? Thanks... (...)

	Emergence and Acceleration of the Marketing Profession According to you, what year or period of time might be considered as a crucial catalysis or acceleration for marketing a (...)

	Impact of Internet on Marketing How has internet affected the marketing practices of big companies? Which industry or sector is affected the most? Why? (...)

	Hard and Soft Marketing Styles... :-) These are the various styles of a marketer: Hard style: tells he is going to take your money. S (...)

	How to Attract Companies for a Marketing Firm? I'm a recent MBA Marketing and want to setup my own marketing and promotions business. I would like your help in what ar (...)

	PITA Measurement model? Has anyone ever heard of or used the PITA model (populationincidencetimes*amount)? I've used it extensively in retail (...)

	Six Deadly Small Business Marketing Mistakes Six deadly small business marketing mistakes: 1. Not having a marketing plan. 2. Not differentiating your business fro (...)

	Marketing a Holistic Approach Marketing doesn’t have a constant definition. It evolves with its environment. Marketing is very diverse and can have ma (...)

	Linking Consumer behaviour with Marketing I have a small question.. If we could really link the consumer behavior and marketing ... we are assuming that the marke (...)

	I Love Marketing. Marketing is to love Hi Everybody! I verily believe that marketing is to love! You first have to feel it, to understand it, to live it and f (...)

	Consumer Buying Process Any info on the consumer buying process? (...)

	What is B2B? Precise Definition of B2B Dear all, what is B2B may seem obvious at first sight. However, take the case of office furniture or even office suppli (...)

	International Marketing To what extent should governments control industry and other factors of production in order to promote international bus (...)

Migliori Pratiche - Marketing

Qui troverai le discussioni più preziose del passato.

	Marketing plan - Key elements? What are the key elements of a marketing plan? Based on real example - welcome ;-) thnx 4 help! (...)

	The Future of Marketing What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the (...)

	Marketing a Company in Decline How can one market a company in decline though it still produces good quality. I need assistance as to how to communicat (...)

	Marketing Ethics are Forgotten Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a pr (...)

	Radical Marketing Approach In their book "Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big", Glenn (...)

	Marketing Communications as the Nerve of Marketing Dear all! Do you have some comments on marketing communications as it is called the nerve of marketing, because it is ge (...)

	Starting a new plant in Romania At the moment I'm working on my thesis. The main question is, is it interesting for the greenery b.v. to open a new plan (...)

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	What is More Important in Marketing? Sales Volume or After Sales Service? I think after sales service is more important in marketing than initial sales volume. So then why are marketing people a (...)