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Studiare e apprendere Marketing. Metodi, modelli e teorie (A-Z)

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3C's Modello Ohmae

4 S del Web Marketing Mix Constantinides

7 P Booms Bitner

Activity Based Costing (Costo Basato sulle Attività) ABC ABM

ADL Matrice Arthur D. Little

Affiliate Marketing

Analytical CRM

ARIMA Box e Jenkins

Attribution Theory (Teoria della Attribuzione) Heider

Bass Diffusion Modello Bass

BCG Matrice

Benchmarking

Blu Ocean Strategia Kim

Bottom of the Pyramid (Base della Piramide) Prahalad

BPR Hammer Champy

Brand Asset Valuator

Brand Identity Prisma Kapferer

Brand Personality Aaker

Break-even Point (Punto di Pareggio o Break-even)

Breakaway Positioning Moon

Bricks and Clicks

Business Assessment Array

Business Intelligence

Business Process Reengineering (Riprogettazione del Processo di Business) Hammer Champy

Clicks and Mortar

Co-Creation Prahalad Ramaswamy Prahalad Ramaswamy

Co-opetition Brandenburger

Competitive Advantage framework (Schema del Vantaggio Competitivo) Porter

Core Competence Hamel Prahalad

Corporate Reputation Quotient (Quoziente di Reputazione Aziendale) Harris-Fombrun

Crisis Management (Gestione delle Crisi)

Cultural Dimensions (Dimensioni Culturali) Hofstede

Customer Relationship Management

Customer Satisfaction Modello di Kano

Database Marketing

Direct Marketing

Direct Response Marketing

Disruptive Innovation Christensen

Distinctive Capabilities (Capacita`Distintive) Kay

Dynamic Regression (Regressione Dinamica)

Exploratory Factor Analysis (Analisi Fattoriale Esplorativa)

Exponential Smoothing (Smorzamento Esponenziale)

Extended Marketing Mix 7P's

Five Forces (Cinque Forze) Porter

Framing Tversky

GE Business Screen

Groupthink (Pensiero di Gruppo) Janis

Growth Share Matrix (Matrice Crescita/Quota di Mercato) BCG

Hierarchy of Needs (Gerarchia dei Bisogni) Maslow

Industry Change (Cambiamento di Settore) McGahan

Industry Life Cycle (Ciclo di Vita del Settore)

Innovation Adoption Curve (Curva di Adozione della Innovazione) Rogers

Marketing Mix 4P 5P's McCarthy

McKinsey Matrice

Multi Channel Marketing

One-to-one Marketing

Operational CRM (CRM Operativo)

Operations Research (Ricerca Operativa)

PARTS Brandenburger

PEST Analisi

Portfolio Analysis (Analisi del Portafoglio)

Posizionamento Trout

Product Life Cycle (Ciclo di Vita del Prodotto) Levitt

Product/Market Grid (Griglia Prodotto/Mercato) Ansoff

Profit Pools (Centri di Profitto) Gadiesh, Gilbert

Quality Function Deployment Akao

Regression Analysis (Analisi della Regressione)

Relationship Marketing Levitt

Aggiungi un metodo/modello

Relative Value of Growth (Valore Relativo di Crescita) Mass

Reverse Positioning Moon

Rule of Three (Regola del Tre) Sheth

Scenario Planning (Pianificazione dello Scenario)

SERVQUAL Zeithaml

Simulation modeling

Stage-Gate Cooper

Stakeholder Value Perspective (Prospettive di Valore per gli Stakeholder)

Stealth (Positioning) Moon

Strategic Triangle (Triangolo Strategico) Ohmae

STRATPORT Larreche

SWOT Analysis (Analisi SWOT)

TDC Matrice Internet

Telemarketing

Theory of Constraints (Teoria dei Vincoli) Goldratt

Theory of Planned Behavior (Teoria del Comportamento Pianificato) Ajzen

Theory of Reasoned Action (Teoria della Azione Ragionata) Ajzen Fishbein

Three Dimensional Business Definition (Definizione Tridimensionale del Business) Abell

Total Cost of Ownership

Trajectories of Industry Change (Traiettoria di Cambiamento di Settore) McGahan

Twelve Principles of the Network Economy (Dodici Principii della Network Economy) Kelly

Value Based Management

Value Chain (Catena del Valore) Porter

Value Disciplines (Discipline del Valore) Treacy Wiersema

The Value Net Brandenburger

Value Profit Chain (Catena del Profitto) Heskett

Value Stream Mapping (Mappatura del Flusso di Valore)

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Marketing Weaknesses
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Marketing Strategy Must be Dynamic
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Product Mix and Pricing
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The Product Mix, also called: "Product Assortment", or: "Product Portfolio" is the c (...)

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Change your Company from Sales Driven into Marketing Driven
Benefit of being a market driven company rather than one driven by sales.
Far too many companies maintain an antiquat (...)

What is Neural Marketing? Definitions
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Hard and Soft Marketing Styles... :-)
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Impact of Internet on Marketing
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Which industry or sector is affected the most? (...)

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Emergence and Acceleration of the Marketing Profession
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Holistic Marketing
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Six Deadly Small Business Marketing Mistakes
Six deadly small business marketing mistakes:
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PITA Measurement model?
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Product Hierarchy
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A Product Hierarchy is a method of classifying a firm's products/services based on the (...)

Linking Consumer behaviour with Marketing
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Consumer Buying Process
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I Love Marketing. Marketing is to love
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What is B2B? Precise Definition of B2B
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International Marketing
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2 commenti

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Marketing plan - Key elements?
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Strategic Marketing versus Marketing Strategy?
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The Future of Marketing
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Are Monopoly Industries Unaffected by Marketing?
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Marketing a Company in Decline
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The Study of Consumer Behaviour
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