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🔥	NUOVO Marketing nella Crisi Salve, vorrei sapere quali strategie di marketing dovrei usare in un periodo di crisi? Come posso fare leva sul marketing per aumentare le vendite? grazie.... 6   14 commenti

Implementazione del Marketing Formulare una strategia di marketing è una cosa, implementarla con successo è un altro! Chi conosce una buona teoria generica sull'implementazione del marketing, o ha un metodo o un modello per implem... 4   1 commenti

What is Marketing? (Kotler) It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutio... 53   20 commenti

Are Monopoly Industries Unaffected by Marketing? Businesses in a monopoly market pay less attention to the contribution marketing can make to create and meet the needs of the market. Because the product is in a monopoly market, it's harder to ... 46   2 commenti

Common Marketing Strategy Mistakes? Hi, I am looking for the problems experienced by marketing managers in setting up and implementing marketing strategies. What are the most common mistakes in setting up a marketing strategy?... 31   15 commenti

Effect of Culture on Marketing Plan How do culture, subculture and core values effect the marketing plan?... 29   4 commenti

Strategic vs Operational Marketing What are the differences between operational and strategic marketing and some examples of these differences? I can't find the answer anywhere.... 27   7 commenti

What is Green Marketing? Definitions What is green marketing? I need any researches regarding the green marketing subject.... 25   9 commenti

Marketing Ethics Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a product. This is part of of marketing ethics. I have seen brewery companies e... 18   6 commenti

Tips for Preparing a Business Plan Can anyone please inform the main steps to be considered in preparing a business plan? Please reply and mention tips to prepare a business plan. Thanks...... 16   4 commenti

Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules? In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that gives your customers value for money. If this is not the case, then it's l... 15   27 commenti

Radical Marketing Approach In their book "Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big", Glenn Rifkin and Sam Hill lay out a set of marketing innovation guidelines that can he... 15   1 commenti

The Role and Value of the Marketing Function No doubt, marketing capabilities are strong drivers of firm performance. But HOW can marketing as a function contribute to company growth and success? And what FORMS OF VALUE does it actually generate... 14   5 commenti

Marketing Communications Dear all! Do you have some comments on marketing communications as it is called the nerve of marketing, because it is getting directly in touch with your target group!... 13   9 commenti

Signs of Marketing Weaknesses In his book "Ten Deadly Marketing Sins: Signs and Solutions", Philip Kotler mentions ten deadly sins that identify weaknesses in the marketing function of a company: 1. The company is not suffici... 13   3 commenti

Is Marketing Management an Art or a Science? Marketing management represents creativity rooted and augmented by data for strategic decision-making and so must it remain. This article presents contending arguments as to the nature of marketing m... 11   8 commenti

What is More Important? Sales Volume or After Sales Service? I think after sales service is more important in marketing than initial sales volume. So then why are marketing people always given the pressure of reaching sales targets?... 10   10 commenti

Marketing Tactics Must be Dynamic Our marketing strategy is never completed! As per my observation I can state this with confidence that every time we target any customer segment or we try to understand any market, we have to com... 9   2 commenti

What is Social Media Marketing? Hey guys I need your opinion about social media marketing, what do you think what is it, is it a new strategy of marketing or is it just a new concept and related to web technology. ... 9   8 commenti

Holistic Marketing In today's times, firms that carry out marketing strategies in a standalone fashion, i.e. without understanding and accounting for the ripple effects of these strategies on other stakeholders and func... 6

From a Sales-driven Into a Marketing-driven Company Benefit of being a market driven company rather than one driven by sales. Far too many companies maintain an antiquated mentality and are still driven by sales, instead of changing their focus to o... 6

What is Neuromarketing? Definitions I want to know what exactly is neuromarketing or neural marketing? And is it different from any other way of marketing?... 6   3 commenti

What is Lean Marketing? Definitions What is lean marketing? Can you give some explanation / information? Thanks...... 6   4 commenti

Impact of Internet on Marketing How has internet affected the marketing practices of big companies? Which industry or sector is affected the most? Why?... 5   1 commenti

Emergence and Acceleration of the Marketing Profession According to you, what year or period of time might be considered as a crucial catalysis or acceleration for marketing as a profession, and why?... 5   1 commenti

Hard and Soft Marketing Styles 😜 These are the various styles of a marketer: Hard style: Marketer tells he is going to take your money and takes it. Soft style: Marketer does not tell he is going to take your money, but a... 5

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Implementation of Marketing Strategy A marketing strategy is one thing, successfully implementing it is another! Who knows a good generic marketing implementation theory, or has a method or model to implement a marketing strategy? Thanks... 142   3 commenti

Marketing Plan - Key Elements? What are the key elements of a marketing plan? Based on real example - welcome ;-) thnx 4 help!... 135   6 commenti

Strategic Marketing versus Marketing Strategy? What is the difference between strategic marketing and marketing strategy?... 122   15 commenti

The Future of Marketing What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the position of the marketing function in corporations is poor: - Finance, HRM... 63   10 commenti

Why is Marketing Hard? 50 Reasons Why is marketing for many firms such a challenge? Here are a few reasons I found: 1. Continuous change of marketing: marketing asks from businesses to change their products all the time, because ... 40   40 commenti

Marketing a Company in Decline How can one market a company in decline though it still produces good quality. I need assistance as to how to communicate to lost customers as I am slightly technically disadvantaged at the production... 34   13 commenti