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フォーラムでの議論:マーケティングと販売。以下で、このトピックについて質問したり、経験を共有したり、新しい開発を報告したり、何かを説明したりできます.
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What is Marketing? (Kotler)
It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutio...
 53  20コメント |
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Common Marketing Strategy Mistakes?
Hi, I am looking for the problems experienced by marketing managers in setting up and implementing marketing strategies. What are the most common mistakes in setting up a marketing strategy?...
31 15コメント |
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Marketing Ethics
Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a product. This is part of of marketing ethics.
I have seen brewery companies e...
18 6コメント |
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Radical Marketing Approach
In their book "Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big", Glenn Rifkin and Sam Hill lay out a set of marketing innovation guidelines that can he...
15 1コメント |
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The Role and Value of the Marketing Function
No doubt, marketing capabilities are strong drivers of firm performance. But HOW can marketing as a function contribute to company growth and success? And what FORMS OF VALUE does it actually generate...
14 5コメント |
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Signs of Marketing Weaknesses
In his book "Ten Deadly Marketing Sins: Signs and Solutions", Philip Kotler mentions ten deadly sins that identify weaknesses in the marketing function of a company:
1. The company is not suffici...
13 3コメント |
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Marketing Communications
Dear all! Do you have some comments on marketing communications as it is called the nerve of marketing, because it is getting directly in touch with your target group!...
13 9コメント |
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Is Marketing Management an Art or a Science?
Marketing management represents creativity rooted and augmented by data for strategic decision-making and so must it remain. This article presents contending arguments as to the nature of marketing m...
11 8コメント |
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Marketing Tactics Must be Dynamic
Our marketing strategy is never completed!
As per my observation I can state this with confidence that every time we target any customer segment or we try to understand any market, we have to com...
9 2コメント |
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What is Social Media Marketing?
Hey guys I need your opinion about social media marketing, what do you think what is it, is it a new strategy of marketing or is it just a new concept and related to web technology. ...
9 8コメント |
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Holistic Marketing
In today's times, firms that carry out marketing strategies in a standalone fashion, i.e. without understanding and accounting for the ripple effects of these strategies on other stakeholders and func...
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Hard and Soft Marketing Styles 😜
These are the various styles of a marketer:
Hard style: Marketer tells he is going to take your money and takes it.
Soft style: Marketer does not tell he is going to take your money, but a...
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マーケティングと販売に関する最も評価の高いディスカッショントピック。ここでは、最も価値のあるアイデアと実用的な提案を見つけます。
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Implementation of Marketing Strategy
A marketing strategy is one thing, successfully implementing it is another! Who knows a good generic marketing implementation theory, or has a method or model to implement a marketing strategy? Thanks...
142 3コメント
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The Future of Marketing
What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the position of the marketing function in corporations is poor:
- Finance, HRM...
63 10コメント
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Why is Marketing Hard? 50 Reasons
Why is marketing for many firms such a challenge? Here are a few reasons I found:
1. Continuous change of marketing: marketing asks from businesses to change their products all the time, because ...
40 40コメント
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Marketing a Company in Decline
How can one market a company in decline though it still produces good quality. I need assistance as to how to communicate to lost customers as I am slightly technically disadvantaged at the production...
34 13コメント
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