Marknadsföring. Metoder-, modeller- och teorier (A-Ö)


12 Principer för Nätverksekonomin Kelly

3C Modellen av Ohmae

4S Webb Marknadsmixen Constantinides

5 Krafter Porter

7P:n, Utökad Marknadsmix Booms och Bitner

ABC-Kalkyl, ABC-Metoden

ADL-matris Arthur D. Little


Analytisk CRM

ARIMA-modellen Box och Jenkins

Attributionsteori Heider

Bass Diffusionsmodell

BCG Matrisen

Begränsningsteorin, Teorin om Begränsningar Goldratt


Behovshierarki av Maslow

Blåa Oceanens Strategi Kim

Botten på Pyramiden Prahalad

Bryta sig loss/upp Positionering Moon

Business Intelligens

Business Process Reengineeringmetoden Hammer och Champy

Co-opetition, Värdenätet Brandenburger





Dynamisk Regression

Exponentiell Utjämning

Fem Krafter Porter

Flerkanalsmarknadsföring, Multikanalsmarknadsföring

Frågeundersökningsanalys (Exploratory Factor Analysis)

Företagets Anseendekvot Harris-Fornbrun

GE Matrisen

Grupptänkande Janis

Industriförändring McGahan

Innovationsspridningsteorin, Innovationsadoptionskurvan Rogers

Inramning, Framing Tversky

Konkurrensfördel Porter


Kulturdimensioner Hofstede

Kundnöjdhetsmodell Kano

Kundrelationshantering, Kundrelationsmarknadsföring

Kärnkompetens Hamel och Prahalad

Marknadsföringsmix, Marknadsmix, 4P-modellen McCarthy

McKinsey Matrisen


Nyckelpersoners Värdeperspektiv

Omvälvande Innovation Christensen

Omvänd Positionering Moon


Operativa CRM


Placering, Placera Trout


Produktlivscykler (Produktlivscykel) Levitt

Produkt/Marknadsmatris Ansoff

Quality Function Deployment, QFD-metod, QFD-process Akao

Regeln om Tre Sheth


Relationsmarknadsföring Levitt

Relativ Värdetillväxten Mass

Samskapande Prahalad och Ramaswamy


SERVQUAL-metoden Zeithaml

Simulering av Processer

Steg-Grind-modellen Cooper

Strategiska Triangeln Ohmae

STRATPORT-modellen Larreche


Särskiljande Förmågor (Distinctive Capabilities) Kay

Lägga till en metod / modell



Teori om Planerat Beteende Ajzen

Teori om Redogörat Aktion Ajzen

Traditionell Handel och Internet

Tredimensionella Affärsdefinitionsmodellen Abell

Totalkostnad för en Tillgång (Total Cost of Ownership)

Tolv Principer för Nätverksekonomin Kelly

Utvecklingsvägar för Förändring Inom en Industri

Utökad Marknadsmix

Varumärkes Identitetsprisma Kapferer

Varumärkespersonlighet Aaker


Vinstpooler (Profit Pools) Gadiesh och Gilbert

Värdebaserad Styrning

Värde Discipliner Treacy och Wiersema


Värdekedjan Porter

Värdenätet Brandenburger

Värdfördelskedja, Värdevinstkedjan Heskett


Marknadsföring Intressegrupp

Intressegrupp (479 medlemmar)

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