Marknadsföring och Försäljning



Studera Marknadsföring och Försäljning. Metoder-, modeller- och teorier (A-Ö)


Marknadsföring och Försäljning

12 Principer för Nätverksekonomin Kelly

3C Modellen av Ohmae

4S Webb Marknadsmixen Constantinides

5 Krafter Porter

7P:n, Utökad Marknadsmix Booms och Bitner

ABC-Kalkyl, ABC-Metoden

ADL-matris Arthur D. Little

Affiliatemarknadsföring

Analytisk CRM

ARIMA-modellen Box och Jenkins

Attributionsteori Heider

Bass Diffusionsmodell

BCG Matrisen

Begränsningsteorin, Teorin om Begränsningar Goldratt

Benchmarkingmetod


Behovshierarki av Maslow

Blåa Oceanens Strategi Kim

Botten på Pyramiden Prahalad

Bryta sig loss/upp Positionering Moon

Business Intelligens

Business Process Reengineeringmetoden Hammer och Champy

Co-opetition, Värdenätet Brandenburger

CRM

Databasmarknadsföring

Direktmarknadsföring

Direktresponsmarknadsföring

Dynamisk Regression

Exponentiell Utjämning

Fem Krafter Porter

Flerkanalsmarknadsföring, Multikanalsmarknadsföring

Frågeundersökningsanalys (Exploratory Factor Analysis)

Företagets Anseendekvot Harris-Fornbrun

GE Matrisen

Grupptänkande Janis

Industriförändring McGahan

Innovationsspridningsteorin, Innovationsadoptionskurvan Rogers

Inramning, Framing Tversky

Konkurrensfördel Porter

Krishantering

Kulturdimensioner Hofstede

Kundnöjdhetsmodell Kano


Kundrelationshantering, Kundrelationsmarknadsföring

Kärnkompetens Hamel och Prahalad

Marknadsföringsmix, Marknadsmix, 4P-modellen McCarthy

McKinsey Matrisen

Nollpunktsanalys

Nyckelpersoners Värdeperspektiv

Omvälvande Innovation Christensen

Omvänd Positionering Moon

Operationsanalys

Operativa CRM

PEST-analys

Placering, Placera Trout

Portföljanalys

Produktlivscykler (Produktlivscykel) Levitt

Produkt/Marknadsmatris Ansoff

Quality Function Deployment, QFD-metod, QFD-process Akao

Regeln om Tre Sheth

Regressionsanalys

Relationsmarknadsföring Levitt

Relativ Värdetillväxten Mass

Samskapande Prahalad och Ramaswamy

Scenarioplanering

SERVQUAL-metoden Zeithaml

Simulering av Processer

Steg-Grind-modellen Cooper

Strategiska Triangeln Ohmae


STRATPORT-modellen Larreche

SWOT-analys

Särskiljande Förmågor (Distinctive Capabilities) Kay


Lägga till en metod / modell


TDC-matris

Telmarknadsföring

Teori om Planerat Beteende Ajzen

Teori om Redogörat Aktion Ajzen

Traditionell Handel och Internet

Tredimensionella Affärsdefinitionsmodellen Abell

Totalkostnad för en Tillgång (Total Cost of Ownership)

Tolv Principer för Nätverksekonomin Kelly

Utvecklingsvägar för Förändring Inom en Industri

Utökad Marknadsmix

Varumärkes Identitetsprisma Kapferer

Varumärkespersonlighet Aaker

Varumärkesvärdering

Vinstpooler (Profit Pools) Gadiesh och Gilbert

Värdebaserad Styrning

Värde Discipliner Treacy och Wiersema

Värdeflödeskartläggning

Värdekedjan Porter

Värdenätet Brandenburger

Värdfördelskedja, Värdevinstkedjan Heskett

mer

 

Intressegrupp

Marknadsföring och Försäljning Intressegrupp.



Intressegrupp (484 medlemmar)

Diskussioner

Forum om Marknadsföring och Försäljning.


 

What is Marketing? (Kotler)
It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It...
53
 
20 kommentarer
Are Monopoly Industries Unaffected by Marketing?
Businesses in a monopoly market pay less attention to the contribution marketing can make to create and meet the needs o...
46
 
2 kommentarer
Common Marketing Strategy Mistakes?
Hi, I am looking for the problems experienced by marketing managers in setting up and implementing marketing strategies....
31
 
15 kommentarer
Effect of Culture on Marketing Plan
How do culture, subculture and core values effect the marketing plan?...
29
 
4 kommentarer
Strategic vs Operational Marketing
What are the differences between operational and strategic marketing and some examples of these differences? I can't fi...
27
 
7 kommentarer
What is Green Marketing? Definitions
What is green marketing? I need any researches regarding the green marketing subject....
25
 
9 kommentarer
Marketing Ethics
Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a pr...
18
 
6 kommentarer
Tips for Preparing a Business Plan
Can anyone please inform the main steps to be considered in preparing a business plan? Please reply and mention tips to ...
16
 
4 kommentarer
Radical Marketing Approach
In their book "Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big", Glenn ...
15
 
1 kommentarer
Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules?
In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that...
15
 
27 kommentarer
The Role and Value of the Marketing Function
No doubt, marketing capabilities are strong drivers of firm performance. But HOW can marketing as a function contribute ...
14
 
5 kommentarer
Signs of Marketing Weaknesses
In his book "Ten Deadly Marketing Sins: Signs and Solutions", Philip Kotler mentions ten deadly sins that identify weakn...
13
 
3 kommentarer
Marketing Communications
Dear all! Do you have some comments on marketing communications as it is called the nerve of marketing, because it is ge...
13
 
9 kommentarer
Is Marketing Management an Art or a Science?
Marketing management represents creativity rooted and augmented by data for strategic decision-making and so must it rem...
11
 
8 kommentarer
What is More Important? Sales Volume or After Sales Service?
I think after sales service is more important in marketing than initial sales volume. So then why are marketing people a...
10
 
10 kommentarer
Marketing Tactics Must be Dynamic
Our marketing strategy is never completed!
As per my observation I can state this with confidence that every time w...
9
 
2 kommentarer
What is Social Media Marketing?
Hey guys I need your opinion about social media marketing, what do you think what is it, is it a new strategy of marketi...
9
 
8 kommentarer
What is Neuromarketing? Definitions
I want to know what exactly is neuromarketing or neural marketing? And is it different from any other way of marketing?...
6
 
3 kommentarer
From a Sales-driven Into a Marketing-driven Company
Benefit of being a market driven company rather than one driven by sales.
Far too many companies maintain an antiquat...
6
 
Holistic Marketing
In today's times, firms that carry out marketing strategies in a standalone fashion, i.e. without understanding and acco...
6
 
What is Lean Marketing? Definitions
What is lean marketing? Can you give some explanation / information? Thanks......
6
 
4 kommentarer
Hard and Soft Marketing Styles 😜
These are the various styles of a marketer:
Hard style: Marketer tells he is going to take your money and takes...
5
 
Impact of Internet on Marketing
How has internet affected the marketing practices of big companies?
Which industry or sector is affected the most? ...
5
 
1 kommentarer
Emergence and Acceleration of the Marketing Profession
According to you, what year or period of time might be considered as a crucial catalysis or acceleration for marketing a...
5
 
1 kommentarer

Best Practices

Topprankade ämnen om Marknadsföring och Försäljning. Här hittar du de mest värdefulla idéerna och praktiska förslagen.


Implementation of Marketing Strategy
A marketing strategy is one thing, successfully implementing it is another! Who knows a good generic marketing implement...
140
 
3 kommentarer

Marketing Plan - Key Elements?
What are the key elements of a marketing plan? Based on real example - welcome ;-) thnx 4 help!...
136
 
6 kommentarer

Strategic Marketing versus Marketing Strategy?
What is the difference between strategic marketing and marketing strategy?...
123
 
15 kommentarer

The Future of Marketing
What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the...
63
 
10 kommentarer

Why is Marketing Hard? 50 Reasons
Why is marketing for many firms such a challenge? Here are a few reasons I found:
1. Continuous change of marketing...
40
 
40 kommentarer

Marketing a Company in Decline
How can one market a company in decline though it still produces good quality. I need assistance as to how to communicat...
34
 
13 kommentarer




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