التسويق

   

التسويق. طرق ، نماذج ونظريات من ايه الى زي

التسويق


3C's Model Ohmae نموذج 3 سيس لأوهم

4S Web Marketing Mix Constantinides مزيج 4 اس التسويق الشبكى لكونستنتيندس

7 Ps Booms Bitner قارن مع مزيج التسويق التوسعى

Activity Based Costing التكلفة المستندة على النشاط

ADL Matrix Arthur D. Little مصفوفة ايه دى ال لارثر دي ليتل

Affiliate Marketing التسويق التابع

Analytical CRM ادارة العلاقة مع العميل التحليليّة

ARIMA Box and Jenkins صندوق أريما و جنكينس

Attribution Theory Heider نظرية النسيبة لهيدر

Bass Diffusion Model Bass نموذج باز للانتشار

BCG Matrix مصفوفة بى سى جى

Benchmarking المعايرة النموذجية

Blue Ocean Strategy Kim إستراتيجية المحيط الازرق لكيم

Bottom of the Pyramid Prahalad قاعدة الهرم لبرهلد

Business Process Reengineering Hammer Champy اعادة هندسة اداء الاعمال لهامر شمبي

Brand Asset Valuator تقييم اصل العلامة التجارية


Brand Identity Prism Kapferer منشور تحديد العلامة التجارية كبفرر

Brand Personality Aaker العلامة التجارية الشخصية أكر

Break-even Point نقطة التعادل

Breakaway Positioning Moon وضعية الانفصال لمون

Bricks and Clicks قراميد وطقطقات

Business Assessment Array نظام تقييم الاعمال

Business Intelligence ذكاء الاعمال

Business Process Reengineering Hammer Champy اعادة هندسة اداء الاعمال لهامر شمبي

Clicks and Mortar طقطقات و ملاط

Co-Creation Prahalad Ramaswamy الاتحاد فى الابتكار لبريهالاد راماسوامى

Co-opetition Brandenburger التعاون التنافسى لبرندنبورجر

Competitive Advantage framework Porter اطار الميزة التنافسية لبورتر

Core Competence Hamel Prahalad لب الكفاءة لهامل بريهلد

Corporate Reputation Quotient Harris-Fombrun حصة تضامن السمعة هرّيس-فومبرون

Crisis Management إدارة الأزمات

Cultural Dimensions Hofstede الأبعاد الثقافيّة لهوفستد

Customer Relationship Management إدارة العلاقة مع العميل

Customer Satisfaction Model Kano نموذج ارضاء العميل لكانو

Database Marketing التسويق بقاعدة البيانات

Direct Marketing التسويق المباشر

Direct Response Marketing التسويق بالاستجابة المباشرة

Disruptive Innovation Christensen الإبداع التمزيقى لكريستينسين

Distinctive Capabilities Kay الإمكانيات المميّزة لكاي

Dynamic Regression التراجع الديناميكى

Exploratory Factor Analysis تحلبل عامل الاستكشاف

Exponential Smoothing التمهيد الأسّي

Extended Marketing Mix 7P's قارن مع مزيج التسويق التوسعى


Five Forces Porter القوات الخمسة لبورتر

Framing Tversky التشكيل لتفرسكي

GE Business Screen شاشة جى ايه للاعمال

Groupthink Janis الفكر الجماعى جنيس

Growth Share Matrix BCG مصفوفة تطور السهم لبى سى جى

Hierarchy of Needs Maslow تدرج الاحتياج لماسلوو

Industry Change McGahan التغير الصناعى لماكغهان

Industry Life Cycle دورة الحياة الصناعية

Innovation Adoption Curve Rogers منحنى التكيف مع الابتكار لروجرز

Marketing Mix 4P's 5P's McCarthy المزيج التسويقى

McKinsey Matrix مصفوفة مكينسي

Multi Channel Marketing التسوق متعدد القنوات

One-to-one Marketing تسويق الواحد للواحد

Operational CRM ادارة العلاقة مع العميل التشغيلية

Operations Research ابحاث العمليات

PARTS Brandenburger بارتس لبرندنبورجر

PEST Analysis تحليل بست

Portfolio Analysis تحليل المحفظة

Positioning Trout الوضعية

Product Life Cycle Levitt دورة حياة المنتج للفيتّ

Product/Market Grid Ansoff شبكة المنتج/السوق لأنسفّ

Profit Pools Gadiesh, Gilbert تجمعات الربح لجيديش جيلبرت

Quality Function Deployment Akao انتشار توظيف الجودة لأكو

Regression Analysis تحليل الانحدار

Relationship Marketing Levitt التسويق بالعلاقات لليفتي

Relative Value of Growth Mass القيمة النسبيّة للنموّ لماس

Reverse Positioning Moon الوضعية العكسيّة لمون

Rule of Three Sheth قاعدة الثلاثة لشث

Scenario Planning تخطيط السيناريو


SERVQUAL جودة الخدمة


لإضافة طريقة إدارة بنفسك


Simulation modeling نموذج المحاكاة

Stage-Gate Cooper بوابة الخطوة لكوبر

Stakeholder Value Perspective منظور قيمة اصحاب المصالح

Stealth Positioning Moon الوضعية الخلسية لمون

Strategic Triangle Ohmae المثلث الاستراتيجى لاوهم

STRATPORT Larreche سترتبورت

SWOT Analysis تحليل س و و ت

TDC matrix Internet مصفوفة الزمن - المسافة - المعوقات

Telemarketing التسويق عن بعد

Theory of Constraints Goldratt نظرية القيود لجولدهارت

Theory of Planned Behavior Ajzen نظرية السلوك المخطّط لأجزن

Theory of Reasoned Action Ajzen Fishbein نظرية الفاعل المسبب لأجزن فيشبين

Three Dimensional Business Definition Abell تعريف الاعمال ثلاثى الابعاد لأبلّ

Total Cost of Ownership التكاليف الإجماليّة للملكية

Trajectories of Industry Change McGahan مسارات تغير الصناعة لمكغهن

Twelve Principles of the Network Economy Kelly الإثنا عشر مبدا فى الاقتصاد الشبكى لكيلى

Value Based Management القيمة المستندة على الإدارة

Value Chain Porter سلسلة القيمة لبورتر

Value Disciplines Treacy Wiersema انضباط القيمة لترسي ويرسم

The Value Net Brandenburger شبكة القيمة برندنبورج

Value Profit Chain Heskett سلسلة ربحية القيمة لهسكتّ

Value Stream Mapping مخطّط تدفق القيمة

أكثر

 
التسويق المجموعة المشتركة فى الاهتمام


المجموعة المشتركة فى الاهتمام (1227 أعضاء)


التسويق المنتدى  

المواضيع الأخيرة

  التسويق الاستراتيجي
ماهو اهم ما يتطرق اليه هدا النوع من التسويق؟؟؟ وما الفرق بينه وبين التسويق؟؟؟ وار...
     
 
  التسويق الشبكي
ظهر هذا المبدأ في و م أ و دول أوربا...
     
 
  التسويق السياسى
يعتبر التسويق السياسى من اهم المفردات التسويقية فى هذا العصر ..وخاصه بعد ثورات الر...
     
 
  What is More Important in Marketing? Sales Volume or After Sales Service?
I think after sales service is more important in marketing than initial sales volume. So then why are marketing people always given the pressure of re...
     
 
  Impact of Internet on Marketing
How has internet affected the marketing practices of big companies?
Which industry or sector is affected the most? Why?...
     
 
  Emergence and Acceleration of the Marketing Profession
According to you, what year or period of time might be considered as a crucial catalysis or acceleration for marketing as a profession, and why?...
     
 

أفضل الممارسات - التسويق
  التسويق في بلد فقير
كيف يمكن ممارسة أساليب التسويق في بلد مستوى المعيشة فيه متدني...
     
 
  التسويق في ظل الازمات
هل اصبحت المنافسة وسط سوق راكدة تمثل المزيد من الدعم المادي للحملات لترويجية لاثب...
     
 
  البيئة التسويقية
ما هي البيئة التسوقي?...
     
 
  قصر النظر التسويقى
ارجوا مساعدتى فى الحصول على بحث او ورقة عمل بعنوان قصر النظر التسويقى...
     
 



كل ما تحتاج لمعرفته حول الإدارة


  Marketing Implementation
A marketing strategy is one thing, successfully implementing it is another! Who knows a good generic marketing implementation theory, or has a method ...
     
 
  Marketing plan - Key elements?
What are the key elements of a marketing plan? Based on real example - welcome ;-) thnx 4 help!...
     
 
  Strategic Marketing versus Marketing Strategy?
What is the difference between strategic marketing and marketing strategy?...
     
 
  The Future of Marketing
What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the position of the marketing fun...
     
 
  What is Marketing? (Kotler)
It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It is the art o...
     
 
  Are Monopoly Industries Unaffected by Marketing?
Businesses in a monopoly market pay less attention to the contribution marketing can make to create and meet the needs of the market.
Because th...
     
 
  Why is Marketing Hard?
Why is marketing for many firms such a challenge? Here are a few reasons I found:
1. Continuous change of marketing: marketing asks from b...
     
 
  Marketing a Company in Decline
How can one market a company in decline though it still produces good quality. I need assistance as to how to communicate to lost customers as I am sl...
     
 
  Common Marketing Strategy Mistakes?
Hi, I am looking for the problems experienced by marketing managers in setting up and implementing marketing strategies. What are the most common mist...
     
 
  Effect of Culture on Marketing Plan
How do culture, subculture and core values effect the marketing plan?...
     
 
  Strategic vs Operational Marketing
What are the differences between operational and strategic marketing and some examples of these differences? I can't find the answer anywhere....
     
 
  The Study of Consumer Behaviour
The study of consumer behaviour helps firms to align their product / service offerings to the strongest consumer signals.
Because not all factors...
     
 
  Effect of Culture on Market Plan
Culture is the foundation of human behaviour. It serves as the benchmark or reference point for one's decision torwards a purchase. Culture moulds one...
     
 
  What is Green Marketing? Definitions
What is green marketing? I need any researches regarding the green marketing subject....
     
 
  Marketing Ethics are Forgotten
Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a product. This is part of of mark...
     
 
  Tips for Preparing a Business Plan
Can anyone please inform the main steps to be considered in preparing a business plan? Please reply and mention tips to prepare a business plan. Thank...
     
 
  Radical Marketing Approach
In their book "Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big", Glenn Rifkin and Sam Hill lay out a ...
     
 
  Marketing Communications as the Nerve of Marketing
Dear all! Do you have some comments on marketing communications as it is called the nerve of marketing, because it is getting directly in touch with y...
     
 
  Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules?
In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that gives your customers v...
     
 
  Marketing Weaknesses
In his book Ten Deadly Marketing Sins: Signs and Solutions, Philip Kotler mentions ten deadly sins that identify weaknesses in the marketing ...
     
 
  Is Marketing Management an Art or a Science?
Marketing management represents creativity rooted and augmented by data for strategic decision-making and so must it remain. This article presents co...
     
 
  Starting a new plant in Romania
At the moment I'm working on my thesis. The main question is, is it interesting for the greenery b.v. to open a new plant in Romania. (trade in fruit ...
     
 
  What is Social Media Marketing?
Hey guys I need your opinion about social media marketing, what do you think what is it, is it a new strategy of marketing or is it just a new concept...
     
 
  Marketing Strategy Must be Dynamic
Our marketing strategy is never completed!
As per my observation I can state this with confidence that every time we target any customer segment ...
     
 
  How to Market a Small Scale Industry?
I am a student at the moment and i wish to increase my knowledge in the field of marketing and i believe its one of the best and large filed to know a...
     
 
  What is Neural Marketing? Definitions
I want to know what exactly is neural marketing? And is it different from any other way of marketing?...
     
 
  What is Lean Marketing? Definitions
What is lean marketing? Can you give some explanation / information? Thanks......
     
 
  Change your Company from Sales Driven into Marketing Driven
Benefit of being a market driven company rather than one driven by sales.
Far too many companies maintain an antiquated mentality and are still dri...
     
 
  Marketing a Holistic Approach
Marketing doesnt have a constant definition. It evolves with its environment. Marketing is very diverse and can have many definitions. In general mar...
     
 
  PITA Measurement model?
Has anyone ever heard of or used the PITA model (population*incidence*times*amount)? I've used it extensively in retail analytics, but now that I'm a...
     
 
  Six Deadly Small Business Marketing Mistakes
Six deadly small business marketing mistakes:
1. Not having a marketing plan.
2. Not differentiating your business from your competition.
     
 
  I Love Marketing. Marketing is to love
Hi Everybody!
I verily believe that marketing is to love! You first have to feel it, to understand it, to live it and finally do it.
If one ...
     
 
  Linking Consumer behaviour with Marketing
I have a small question.. If we could really link the consumer behavior and marketing ... we are assuming that the marketeer is capable of understandi...
     
 
  Hard and Soft Marketing Styles... :-)
These are the various styles of a marketer:
-Hard style: tells he is going to take your money
-Soft style: does not tell he his going to tak...
     
 
  Consumer Buying Process
Any info on the consumer buying process?...
     
 
  What is B2B? Precise Definition of B2B
Dear all, what is B2B may seem obvious at first sight.
However, take the case of office furniture or even office supplies. These are sold to comp...
     
 
  How to Attract Companies?
I'm a recent MBA Marketing and want to setup my own marketing and promotions business. I would like your help in what are the things that I do to attr...
     
 
  International Marketing
To what extent should governments control industry and other factors of production in order to promote international business growth....
     
 



شروط الخدمة | الخصوصية | وصلة لنا / استشهد بنا | الإعلان | الاقتراحات | حول وان تو مانج
© 2018 12manage - The Executive Fast Track. V15.0 -- آخر تحديث : 13-12-2018 . جميع الأسماء ™ لأصحابه.