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Estudar e aprender Marketing. Métodos, modelos e teorias (A-Z)

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Métodos, modelos e teorias
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Introduzir no mercado

3C's model Ohmae

4S Web Marketing Mix Constantinides

7 picosegundos Booms Bitner

Activity Based Costing ABC ABM

ADL Matrix Arthur D. pouco

Affiliate Marketing

CRM analítico

ARIMA Box and Jenkins

Attribution Theory Heider

Bass Diffusion model Bass

BCG Matrix

Benchmarking

Blue Ocean Strategy Kim

Bottom of the Pyramid Prahalad

BPR Hammer Champy

Brand Asset Valuator

Brand Identity Prism Kapferer

Brand Personality Aaker

Break-even Point

Breakaway Positioning Moon

Bricks and Clicks

Business Assessment Array

Business intelligence

Business Process Reengineering Hammer Champy

Clicks and Mortar

Co-Creation Prahalad Ramaswamy

Co-opetition Brandenburger

Competitive Advantage framework Porter

Core Competence Hamel Prahalad

Corporate Reputation Quotient Harris-Fornbrun

Crisis Management

Cultural Dimensions Hofstede

Customer Relationship Management

Customer Satisfaction model Kano

Database Marketing

Direct Marketing

Direct Response Marketing

Disruptive Innovation Christensen

Distinctive Capabilities Kay

Dynamic Regression

Exploratory Factor Analysis

Exponential Smoothing

Extended Marketing Mix 7P's

Five Forces (Cinco Forças) Porter

Framing Tversky

GE Business Screen

Groupthink Janis

Growth Share Matrix BCG

Hierachy of Needs Maslow

Industry Change McGahan

Industry Life Cycle

Innovation Adoption Curve Rogers

Marketing mix 4P's 5P's McCarthy

McKinsey matrix

Multi introduzir no mercado da canaleta

PEÇAS Brandenburger

Positioning Trout

Product Life Cycle Levitt

Product/market grid Ansoff

Profit Pools Gadiesh, Gilbert

Quality Function Deployment Akao

Regression Analysis

Relationship Marketing Levitt

Adicione um método / modelo

Relative Value of Growth Mass

Reverse Positioning Moon

Rule of Three Sheth

Scenario Planning

SERVQUAL Zeithaml

Simulation modeling

Stage-Gate Cooper

Stakeholder Value Perspective

Stealth Positioning Moon

Strategic Triangle Ohmae

STRATPORT Larreche

Análise do SWOT

TDC matrix

Telemarketing

Theory of Constraints Goldratt

Theory of Planned Behavior Ajzen

Theory of Reasoned Action Ajzen Fishbein

Three Dimensional Business Definition Abell

Total Cost of Ownership

Trajectories of Industry Change McGahan

Twelve Principles of the Network Economy Kelly

Value Based Management

Value Chain Porter

Value Disciplines Treacy Wiersema

The Value Net Brandenburger

Value Profit Chain Heskett

Value Stream Mapping

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Fórum sobre Marketing.

Strategic vs Operational Marketing
What are the differences between operational and strategic marketing and some examples of these differences? I can't fi (...)

7 comentários

Marketing Weaknesses
In his book “Ten Deadly Marketing Sins: Signs and Solutions”, Philip Kotler mentions ten deadly sins that identify weakn (...)

The Role and Value of the Marketing Function
No doubt, marketing capabilities are strong drivers of firm performance. But HOW can marketing as a function contribute (...)

5 comentários

Marketing Strategy Must be Dynamic
Our marketing strategy is never completed!
As per my observation I can state this with confidence that every time w (...)

2 comentários

Product Mix and Pricing
WHAT IS A PRODUCT MIX? MEANING
The Product Mix, also called: "Product Assortment", or: "Product Portfolio" is the c (...)

1 comentários

What is Neural Marketing? Definitions
I want to know what exactly is neural marketing? And is it different from any other way of marketing? (...)

2 comentários

Change your Company from Sales Driven into Marketing Driven
Benefit of being a market driven company rather than one driven by sales.
Far too many companies maintain an antiquat (...)

Holistic Marketing
In today's times, firms that carry out marketing strategies in a standalone fashion, i.e. without understanding and acco (...)

Impact of Internet on Marketing
How has internet affected the marketing practices of big companies?
Which industry or sector is affected the most? (...)

1 comentários

Emergence and Acceleration of the Marketing Profession
According to you, what year or period of time might be considered as a crucial catalysis or acceleration for marketing a (...)

1 comentários

Hard and Soft Marketing Styles... :-)
These are the various styles of a marketer:
Hard style: tells he is going to take your money. Soft style: do (...)

Six Deadly Small Business Marketing Mistakes
Six deadly small business marketing mistakes:
1. Not having a marketing plan.
2. Not differentiating your busi (...)

2 comentários

Product Hierarchy
WHAT IS A PRODUCT HIERARCHY?
A Product Hierarchy is a method of classifying a firm's products/services based on the (...)

PITA Measurement model?
Has anyone ever heard of or used the PITA model (population*incidence*times*amount)? I've used it extensively in retail (...)

1 comentários

How to Attract Companies for a Marketing Firm?
I'm a recent MBA Marketing and want to setup my own marketing and promotions business. I would like your help in what ar (...)

1 comentários

Linking Consumer behaviour with Marketing
I have a small question.. If we could really link the consumer behavior and marketing ... we are assuming that the marke (...)

10 comentários

I Love Marketing. Marketing is to love
Hi Everybody!
I verily believe that marketing is to love! You first have to feel it, to understand it, to live it a (...)

1 comentários

Consumer Buying Process
Any info on the consumer buying process? (...)

5 comentários

What is B2B? Precise Definition of B2B
Dear all, what is B2B may seem obvious at first sight.
However, take the case of office furniture or even office su (...)

3 comentários

International Marketing
To what extent should governments control industry and other factors of production in order to promote international bus (...)

2 comentários

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Os tópicos mais bem avaliados sobre Marketing. Aqui você vai encontrar as idéias mais valiosas e sugestões práticas.

Marketing Implementation
A marketing strategy is one thing, successfully implementing it is another! Who knows a good generic marketing implement (...)

140

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Marketing plan - Key elements?
What are the key elements of a marketing plan? Based on real example - welcome ;-) thnx 4 help! (...)

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Strategic Marketing versus Marketing Strategy?
What is the difference between strategic marketing and marketing strategy? (...)

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The Future of Marketing
What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the (...)

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What is Marketing? (Kotler)
It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It (...)

20 comentários

Are Monopoly Industries Unaffected by Marketing?
Businesses in a monopoly market pay less attention to the contribution marketing can make to create and meet the needs o (...)

2 comentários

Why is Marketing Hard?
Why is marketing for many firms such a challenge? Here are a few reasons I found:
1. Continuous change of marketing (...)

40 comentários

Marketing a Company in Decline
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13 comentários

Common Marketing Strategy Mistakes?
Hi, I am looking for the problems experienced by marketing managers in setting up and implementing marketing strategies. (...)

15 comentários

Effect of Culture on Marketing Plan
How do culture, subculture and core values effect the marketing plan? (...)

3 comentários

What is Green Marketing? Definitions
What is green marketing? I need any researches regarding the green marketing subject. (...)

9 comentários

The Study of Consumer Behaviour
The study of consumer behaviour helps firms to align their product / service offerings to the strongest consumer signals (...)

2 comentários

Effect of Culture on Market Plan
Culture is the foundation of human behaviour. It serves as the benchmark or reference point for one's decision torwards (...)

3 comentários

Marketing Ethics are Forgotten
Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a pr (...)

6 comentários

Tips for Preparing a Business Plan
Can anyone please inform the main steps to be considered in preparing a business plan? Please reply and mention tips to (...)

4 comentários

Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules?
In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that (...)

27 comentários

Radical Marketing Approach
In their book "Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big", Glenn (...)

1 comentários

Marketing Communications as the Nerve of Marketing
Dear all! Do you have some comments on marketing communications as it is called the nerve of marketing, because it is ge (...)

8 comentários

Starting a new plant in Romania
At the moment I'm working on my thesis. The main question is, is it interesting for the greenery b.v. to open a new plan (...)

6 comentários

Is Marketing Management an Art or a Science?
Marketing management represents creativity rooted and augmented by data for strategic decision-making and so must it rem (...)

8 comentários

What is More Important in Marketing? Sales Volume or After Sales Service?
I think after sales service is more important in marketing than initial sales volume. So then why are marketing people a (...)

10 comentários

What is Social Media Marketing?
Hey guys I need your opinion about social media marketing, what do you think what is it, is it a new strategy of marketi (...)

8 comentários

What is Lean Marketing? Definitions
What is lean marketing? Can you give some explanation / information? Thanks... (...)

4 comentários