Estudar e aprender Marketing. Métodos, modelos e teorias (A-Z)

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3C's model Ohmae

4S Web Marketing Mix Constantinides

7 picosegundos Booms Bitner

Activity Based Costing ABC ABM

ADL Matrix Arthur D. pouco

Affiliate Marketing

CRM analítico

ARIMA Box and Jenkins

Attribution Theory Heider

Bass Diffusion model Bass

BCG Matrix


Blue Ocean Strategy Kim

Bottom of the Pyramid Prahalad

BPR Hammer Champy

Brand Asset Valuator

Brand Identity Prism Kapferer

Brand Personality Aaker

Break-even Point

Breakaway Positioning Moon

Bricks and Clicks

Business Assessment Array

Business intelligence

Business Process Reengineering Hammer Champy

Clicks and Mortar

Co-Creation Prahalad Ramaswamy

Co-opetition Brandenburger

Competitive Advantage framework Porter

Core Competence Hamel Prahalad

Corporate Reputation Quotient Harris-Fornbrun

Crisis Management

Cultural Dimensions Hofstede

Customer Relationship Management

Customer Satisfaction model Kano

Database Marketing

Direct Marketing

Direct Response Marketing

Disruptive Innovation Christensen

Distinctive Capabilities Kay

Dynamic Regression

Exploratory Factor Analysis

Exponential Smoothing

Extended Marketing Mix 7P's

Five Forces (Cinco Forças) Porter

Framing Tversky

GE Business Screen

Groupthink Janis

Growth Share Matrix BCG

Hierachy of Needs Maslow

Industry Change McGahan

Industry Life Cycle

Innovation Adoption Curve Rogers

Marketing mix 4P's 5P's McCarthy

McKinsey matrix

Multi introduzir no mercado da canaleta

One-to-one Marketing

CRM operacional

Operations Research

PEÇAS Brandenburger

PEST analysis

Portfolio Analysis

Positioning Trout

Product Life Cycle Levitt

Product/market grid Ansoff

Profit Pools Gadiesh, Gilbert

Quality Function Deployment Akao

Regression Analysis

Relationship Marketing Levitt

Adicione um método / modelo

Relative Value of Growth Mass

Reverse Positioning Moon

Rule of Three Sheth

Scenario Planning


Simulation modeling

Stage-Gate Cooper

Stakeholder Value Perspective

Stealth Positioning Moon

Strategic Triangle Ohmae


Análise do SWOT

TDC matrix


Theory of Constraints Goldratt

Theory of Planned Behavior Ajzen

Theory of Reasoned Action Ajzen Fishbein

Three Dimensional Business Definition Abell

Total Cost of Ownership

Trajectories of Industry Change McGahan

Twelve Principles of the Network Economy Kelly

Value Based Management

Value Chain Porter

Value Disciplines Treacy Wiersema

The Value Net Brandenburger

Value Profit Chain Heskett

Value Stream Mapping



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Fórum sobre Marketing.

Strategic vs Operational M
What are the differences between operational and strategic M and some examples of these differences? I can't fi (...)
7 comentários
M Weaknesses
In his book “Ten Deadly M Sins: Signs and Solutions”, Philip Kotler mentions ten deadly sins that identify weakn (...)
The Role and Value of the M Function
No doubt, M capabilities are strong drivers of firm performance. But HOW can M as a function contribute (...)
5 comentários
M Strategy Must be Dynamic
Our M strategy is never completed!
As per my observation I can state this with confidence that every time w (...)
2 comentários
Product Mix and Pricing
The Product Mix, also called: "Product Assortment", or: "Product Portfolio" is the c (...)
1 comentários
What is Neural M? Definitions
I want to know what exactly is neural M? And is it different from any other way of M? (...)
2 comentários
Change your Company from Sales Driven into M Driven
Benefit of being a market driven company rather than one driven by sales.
Far too many companies maintain an antiquat (...)
Holistic M
In today's times, firms that carry out M strategies in a standalone fashion, i.e. without understanding and acco (...)
Impact of Internet on M
How has internet affected the M practices of big companies?
Which industry or sector is affected the most? (...)
1 comentários
Emergence and Acceleration of the M Profession
According to you, what year or period of time might be considered as a crucial catalysis or acceleration for M a (...)
1 comentários
Hard and Soft M Styles... :-)
These are the various styles of a marketer:
Hard style: tells he is going to take your money. Soft style: do (...)
Six Deadly Small Business M Mistakes
Six deadly small business M mistakes:
1. Not having a M plan.
2. Not differentiating your busi (...)
2 comentários
Product Hierarchy
A Product Hierarchy is a method of classifying a firm's products/services based on the (...)
PITA Measurement model?
Has anyone ever heard of or used the PITA model (population*incidence*times*amount)? I've used it extensively in retail (...)
1 comentários
How to Attract Companies for a M Firm?
I'm a recent MBA M and want to setup my own M and promotions business. I would like your help in what ar (...)
1 comentários
Linking Consumer behaviour with M
I have a small question.. If we could really link the consumer behavior and M ... we are assuming that the marke (...)
10 comentários
I Love M. M is to love
Hi Everybody!
I verily believe that M is to love! You first have to feel it, to understand it, to live it a (...)
1 comentários
Consumer Buying Process
Any info on the consumer buying process? (...)
5 comentários
What is B2B? Precise Definition of B2B
Dear all, what is B2B may seem obvious at first sight.
However, take the case of office furniture or even office su (...)
3 comentários
International M
To what extent should governments control industry and other factors of production in order to promote international bus (...)
2 comentários


Melhores Práticas


Os tópicos mais bem avaliados sobre Marketing. Aqui você vai encontrar as idéias mais valiosas e sugestões práticas.

M Implementation
A M strategy is one thing, successfully implementing it is another! Who knows a good generic M implement (...)
3 comentários

M plan - Key elements?
What are the key elements of a M plan? Based on real example - welcome ;-) thnx 4 help! (...)
6 comentários

Strategic M versus M Strategy?
What is the difference between strategic M and M strategy? (...)
15 comentários

The Future of M
What is the future of M? A Dutch M magazine (Tijdschrift voor M, October 2007) reported that the (...)
10 comentários

What is M? (Kotler)
It was Philip Kotler who said: "Authentic M is not the art of selling what you make but knowing what to make. It (...)
20 comentários

Are Monopoly Industries Unaffected by M?
Businesses in a monopoly market pay less attention to the contribution M can make to create and meet the needs o (...)
2 comentários

Why is M Hard?
Why is M for many firms such a challenge? Here are a few reasons I found:
1. Continuous change of M (...)
40 comentários

M a Company in Decline
How can one market a company in decline though it still produces good quality. I need assistance as to how to communicat (...)
13 comentários

Common M Strategy Mistakes?
Hi, I am looking for the problems experienced by M managers in setting up and implementing M strategies. (...)
15 comentários

Effect of Culture on M Plan
How do culture, subculture and core values effect the M plan? (...)
3 comentários

What is Green M? Definitions
What is green M? I need any researches regarding the green M subject. (...)
9 comentários

The Study of Consumer Behaviour
The study of consumer behaviour helps firms to align their product / service offerings to the strongest consumer signals (...)
2 comentários

Effect of Culture on Market Plan
Culture is the foundation of human behaviour. It serves as the benchmark or reference point for one's decision torwards (...)
3 comentários

M Ethics are Forgotten
Many companies have completely forgotten the fact that M involves telling potential clients the TRUTH about a pr (...)
6 comentários

Tips for Preparing a Business Plan
Can anyone please inform the main steps to be considered in preparing a business plan? Please reply and mention tips to (...)
4 comentários

Do Big Companies Depend too much on M, Finance, Lobbying and Tax Rules?
In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that (...)
27 comentários

Radical M Approach
In their book "Radical M: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big", Glenn (...)
1 comentários

M Communications as the Nerve of M
Dear all! Do you have some comments on M communications as it is called the nerve of M, because it is ge (...)
8 comentários

Starting a new plant in Romania
At the moment I'm working on my thesis. The main question is, is it interesting for the greenery b.v. to open a new plan (...)
6 comentários

Is M Management an Art or a Science?
M management represents creativity rooted and augmented by data for strategic decision-making and so must it rem (...)
8 comentários

What is More Important in M? Sales Volume or After Sales Service?
I think after sales service is more important in M than initial sales volume. So then why are M people a (...)
10 comentários

What is Social Media M?
Hey guys I need your opinion about social media M, what do you think what is it, is it a new strategy of marketi (...)
8 comentários

What is Lean M? Definitions
What is lean M? Can you give some explanation / information? Thanks... (...)
4 comentários

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