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Estudo de Marketing. Métodos, modelos e teorias (A-Z)

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Introduzir no mercado

3C's model Ohmae

4S Web Marketing Mix Constantinides

7 picosegundos Booms Bitner

Activity Based Costing ABC ABM

ADL Matrix Arthur D. pouco

Affiliate Marketing

CRM analítico

ARIMA Box and Jenkins

Attribution Theory Heider

Bass Diffusion model Bass

BCG Matrix

Benchmarking

Blue Ocean Strategy Kim

Bottom of the Pyramid Prahalad

BPR Hammer Champy

Brand Asset Valuator

Brand Identity Prism Kapferer

Brand Personality Aaker

Break-even Point

Breakaway Positioning Moon

Bricks and Clicks

Business Assessment Array

Business intelligence

Business Process Reengineering Hammer Champy

Clicks and Mortar

Co-Creation Prahalad Ramaswamy

Co-opetition Brandenburger

Competitive Advantage framework Porter

Core Competence Hamel Prahalad

Corporate Reputation Quotient Harris-Fornbrun

Crisis Management

Cultural Dimensions Hofstede

Customer Relationship Management

Customer Satisfaction model Kano

Database Marketing

Direct Marketing

Direct Response Marketing

Disruptive Innovation Christensen

Distinctive Capabilities Kay

Dynamic Regression

Exploratory Factor Analysis

Exponential Smoothing

Extended Marketing Mix 7P's

Five Forces (Cinco Forças) Porter

Framing Tversky

GE Business Screen

Groupthink Janis

Growth Share Matrix BCG

Hierachy of Needs Maslow

Industry Change McGahan

Industry Life Cycle

Innovation Adoption Curve Rogers

Marketing mix 4P's 5P's McCarthy

McKinsey matrix

Multi introduzir no mercado da canaleta

PEÇAS Brandenburger

Positioning Trout

Product Life Cycle Levitt

Product/market grid Ansoff

Profit Pools Gadiesh, Gilbert

Quality Function Deployment Akao

Regression Analysis

Relationship Marketing Levitt

Adicione um método / modelo

Relative Value of Growth Mass

Reverse Positioning Moon

Rule of Three Sheth

Scenario Planning

SERVQUAL Zeithaml

Simulation modeling

Stage-Gate Cooper

Stakeholder Value Perspective

Stealth Positioning Moon

Strategic Triangle Ohmae

STRATPORT Larreche

Análise do SWOT

TDC matrix

Telemarketing

Theory of Constraints Goldratt

Theory of Planned Behavior Ajzen

Theory of Reasoned Action Ajzen Fishbein

Three Dimensional Business Definition Abell

Total Cost of Ownership

Trajectories of Industry Change McGahan

Twelve Principles of the Network Economy Kelly

Value Based Management

Value Chain Porter

Value Disciplines Treacy Wiersema

The Value Net Brandenburger

Value Profit Chain Heskett

Value Stream Mapping

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Comunidade de Interesse - Marketing

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Fórum - Marketing

Discussões sobre Marketing.

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	Marketing Weaknesses In his book “Ten Deadly Marketing Sins: Signs and Solutions”, Philip Kotler mentions ten deadly sins that identify weakn (...)

	Marketing Strategy Must be Dynamic Our marketing strategy is never completed! As per my observation I can state this with confidence that every time we ta (...)

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	Impact of Internet on Marketing How has internet affected the marketing practices of big companies? Which industry or sector is affected the most? Why? (...)

	Hard and Soft Marketing Styles... :-) These are the various styles of a marketer: Hard style: tells he is going to take your money. S (...)

	How to Attract Companies for a Marketing Firm? I'm a recent MBA Marketing and want to setup my own marketing and promotions business. I would like your help in what ar (...)

	Six Deadly Small Business Marketing Mistakes Six deadly small business marketing mistakes: 1. Not having a marketing plan. 2. Not differentiating your business fro (...)

	PITA Measurement model? Has anyone ever heard of or used the PITA model (populationincidencetimes*amount)? I've used it extensively in retail (...)

	Marketing a Holistic Approach Marketing doesn’t have a constant definition. It evolves with its environment. Marketing is very diverse and can have ma (...)

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	Linking Consumer behaviour with Marketing I have a small question.. If we could really link the consumer behavior and marketing ... we are assuming that the marke (...)

	Consumer Buying Process Any info on the consumer buying process? (...)

	What is B2B? Precise Definition of B2B Dear all, what is B2B may seem obvious at first sight. However, take the case of office furniture or even office suppli (...)

	International Marketing To what extent should governments control industry and other factors of production in order to promote international bus (...)

Melhores Práticas - Marketing

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