Marketing e Vendas

Estudar e aprender Marketing e Vendas. Métodos, modelos e teorias (A-Z)


Marketing e Vendas

3C's model Ohmae

4S Web Marketing Mix Constantinides

7 picosegundos Booms Bitner

Activity Based Costing ABC ABM

ADL Matrix Arthur D. pouco

Affiliate Marketing

CRM analítico

ARIMA Box and Jenkins

Attribution Theory Heider

Bass Diffusion model Bass

BCG Matrix


Blue Ocean Strategy Kim

Bottom of the Pyramid Prahalad

BPR Hammer Champy

Brand Asset Valuator

Brand Identity Prism Kapferer

Brand Personality Aaker

Break-even Point

Breakaway Positioning Moon

Bricks and Clicks

Business Assessment Array

Business intelligence

Business Process Reengineering Hammer Champy

Clicks and Mortar

Co-Creation Prahalad Ramaswamy

Co-opetition Brandenburger

Competitive Advantage framework Porter

Core Competence Hamel Prahalad

Corporate Reputation Quotient Harris-Fornbrun

Crisis Management

Cultural Dimensions Hofstede

Customer Relationship Management

Customer Satisfaction model Kano

Database Marketing

Direct Marketing

Direct Response Marketing

Disruptive Innovation Christensen

Distinctive Capabilities Kay

Dynamic Regression

Exploratory Factor Analysis

Exponential Smoothing

Extended Marketing Mix 7P's

Five Forces (Cinco Forças) Porter

Framing Tversky

GE Business Screen

Groupthink Janis

Growth Share Matrix BCG

Hierachy of Needs Maslow

Industry Change McGahan

Industry Life Cycle

Innovation Adoption Curve Rogers

Marketing mix 4P's 5P's McCarthy

McKinsey matrix

Multi introduzir no mercado da canaleta

One-to-one Marketing

CRM operacional

Operations Research

PEÇAS Brandenburger

PEST analysis

Portfolio Analysis

Positioning Trout

Product Life Cycle Levitt

Product/market grid Ansoff

Profit Pools Gadiesh, Gilbert

Quality Function Deployment Akao

Regression Analysis

Relationship Marketing Levitt

Adicione um método / modelo

Relative Value of Growth Mass

Reverse Positioning Moon

Rule of Three Sheth

Scenario Planning


Simulation modeling

Stage-Gate Cooper

Stakeholder Value Perspective

Stealth Positioning Moon

Strategic Triangle Ohmae


Análise do SWOT

TDC matrix


Theory of Constraints Goldratt

Theory of Planned Behavior Ajzen

Theory of Reasoned Action Ajzen Fishbein

Three Dimensional Business Definition Abell

Total Cost of Ownership

Trajectories of Industry Change McGahan

Twelve Principles of the Network Economy Kelly

Value Based Management

Value Chain Porter

Value Disciplines Treacy Wiersema

The Value Net Brandenburger

Value Profit Chain Heskett

Value Stream Mapping



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Fórum de discussões sobre Marketing e Vendas. Abaixo você pode fazer uma pergunta sobre este tópico, compartilhar suas experiências, relatar um novo desenvolvimento ou explicar algo.

🔥 Que é o Marketing
Marketing é o processo usado para determinar que produtos ou serviços poderão interessar aos consumidores, assim como a estratégia que se irá utilizar nas vendas, comunicações e no desenvolvimento do ...
Comentários1 comentários
tópico The Future of Marketing
What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the position of the marketing function in corporations is poor: - Finance, HRM, an...
Comentários10 comentários
tópico Why is Marketing Hard? 50 Reasons
Why is marketing for many firms such a challenge? Here are a few reasons I found: 1. Continuous change of marketing: marketing asks from businesses to change their products all the time, because cust...
Comentários41 comentários
tópico What is Marketing? (Kotler)
It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutio...
Comentários20 comentários
tópico Are Monopoly Industries Unaffected by Marketing?
Businesses in a monopoly market pay less attention to the contribution marketing can make to create and meet the needs of the market. Because the product is in a monopoly market, it's harder to just...
Comentários2 comentários
tópico Common Marketing Strategy Mistakes?
Hi, I am looking for the problems experienced by marketing managers in setting up and implementing marketing strategies. What are the most common mistakes in setting up a marketing strategy?...
Comentários15 comentários
tópico Effect of Culture on Marketing Plan
How do culture, subculture and core values effect the marketing plan?...
Comentários4 comentários
tópico Strategic vs Operational Marketing
What are the differences between operational and strategic marketing and some examples of these differences? I can't find the answer anywhere....
Comentários7 comentários
tópico What is Green Marketing? Definitions
What is green marketing? I need any researches regarding the green marketing subject....
Comentários9 comentários
tópico Do Big Companies Depend Too Much on Marketing, Finance, Lobbying and Tax Rules?
In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that gives your customers value for money. If this is not the case, then it's likel...
Comentários30 comentários
tópico Marketing Ethics
Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a product. This is part of of marketing ethics. I have seen brewery companies encou...
Comentários6 comentários
tópico Tips for Preparing a Business Plan
Can anyone please inform the main steps to be considered in preparing a business plan? Please reply and mention tips to prepare a business plan. Thanks......
Comentários4 comentários
tópico Authentic and Transparent Marketing
Definition Authentic and transparent marketing and advertising involves being honest, genuine, and open about a company's products, services, policies, and values. By using authentic and transparent ...
Comentários8 comentários
tópico Radical Marketing Approach
In their book "Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big", Glenn Rifkin and Sam Hill lay out a set of marketing innovation guidelines that can he...
Comentários1 comentários
tópico The Role and Value of the Marketing Function
No doubt, marketing capabilities are strong drivers of firm performance. But HOW can marketing as a function contribute to company growth and success? And what FORMS OF VALUE does it actually generate...
Comentários5 comentários
tópico Signs of Marketing Weaknesses
In his book "Ten Deadly Marketing Sins: Signs and Solutions", Philip Kotler mentions ten deadly sins that identify weaknesses in the marketing function of a company: 1. The company is not sufficientl...
Comentários3 comentários
tópico Marketing Communications
Dear all! Do you have some comments on marketing communications as it is called the nerve of marketing, because it is getting directly in touch with your target group!...
Comentários9 comentários
tópico Is Marketing Management an Art or a Science?
Marketing management represents creativity rooted and augmented by data for strategic decision-making and so must it remain. This article presents contending arguments as to the nature of marketing m...
Comentários8 comentários
tópico What is More Important? Sales Volume or After Sales Service?
I think after sales service is more important in marketing than initial sales volume. So then why are marketing people always given the pressure of reaching sales targets?...
Comentários10 comentários
tópico What is Social Media Marketing?
Hey guys I need your opinion about social media marketing, what do you think what is it, is it a new strategy of marketing or is it just a new concept and related to web technology. ...
Comentários8 comentários
tópico Marketing Tactics Must be Dynamic
Our marketing strategy is never completed! As per my observation I can state this with confidence that every time we target any customer segment or we try to understand any market, we have to come up...
Comentários2 comentários
tópico What is Lean Marketing? Definitions
What is lean marketing? Can you give some explanation / information? Thanks......
Comentários4 comentários
tópico What is Neuromarketing? Definitions
I want to know what exactly is neuromarketing or neural marketing? And is it different from any other way of marketing?...
Comentários3 comentários
tópico Holistic Marketing
In today's times, firms that carry out marketing strategies in a standalone fashion, i.e. without understanding and accounting for the ripple effects of these strategies on other stakeholders and func...
tópico From a Sales-driven Into a Marketing-driven Company
Benefit of being a market driven company rather than one driven by sales.Far too many companies maintain an antiquated mentality and are still driven by sales, instead of changing their focus to one t...
tópico Hard and Soft Marketing Styles 😜
These are the various styles of a marketer: Hard style: Marketer tells he is going to take your money and takes it. Soft style: Marketer does not tell he is going to take your money, but at th...
tópico Impact of Internet on Marketing
How has internet affected the marketing practices of big companies? Which industry or sector is affected the most? Why?...
Comentários1 comentários
tópico Emergence and Acceleration of the Marketing Profession
According to you, what year or period of time might be considered as a crucial catalysis or acceleration for marketing as a profession, and why?...
Comentários1 comentários

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🥇 Implementation of Marketing Strategy
A marketing strategy is one thing, successfully implementing it is another! Who knows a good generic marketing implementation theory, or has a method or model to implement a marketing strategy? Thanks...
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🥈 Marketing Plan - Key Elements?
What are the key elements of a marketing plan? Based on real example - welcome ;-) thnx 4 help!...
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🥉 Strategic Marketing versus Marketing Strategy?
What is the difference between strategic marketing and marketing strategy?...
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tópico Marketing a Company in Decline
How can one market a company in decline though it still produces good quality. I need assistance as to how to communicate to lost customers as I am slightly technically disadvantaged at the production...
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