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Estudo de Marketing. Métodos, modelos e teorias (A-Z)

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Introduzir no mercado

3C's model Ohmae

4S Web Marketing Mix Constantinides

7 picosegundos Booms Bitner

Activity Based Costing ABC ABM

ADL Matrix Arthur D. pouco

Affiliate Marketing

ARIMA Box and Jenkins

Attribution Theory Heider

Bass Diffusion model Bass

Blue Ocean Strategy Kim

Bottom of the Pyramid Prahalad

BPR Hammer Champy

Brand Asset Valuator

Brand Identity Prism Kapferer

Brand Personality Aaker

Break-even Point

Breakaway Positioning Moon

Bricks and Clicks

Business Assessment Array

Business intelligence

Business Process Reengineering Hammer Champy

Clicks and Mortar

Co-Creation Prahalad Ramaswamy

Co-opetition Brandenburger

Competitive Advantage framework Porter

Core Competence Hamel Prahalad

Corporate Reputation Quotient Harris-Fornbrun

Crisis Management

Cultural Dimensions Hofstede

Customer Relationship Management

Customer Satisfaction model Kano

Database Marketing

Direct Marketing

Direct Response Marketing

Disruptive Innovation Christensen

Distinctive Capabilities Kay

Dynamic Regression

Exploratory Factor Analysis

Exponential Smoothing

Extended Marketing Mix 7P's

Five Forces (Cinco Forças) Porter

Framing Tversky

GE Business Screen

Groupthink Janis

Growth Share Matrix BCG

Hierachy of Needs Maslow

Industry Change McGahan

Industry Life Cycle

Innovation Adoption Curve Rogers

Marketing mix 4P's 5P's McCarthy

McKinsey matrix

Multi introduzir no mercado da canaleta

One-to-one Marketing

CRM operacional

Operations Research

PEÇAS Brandenburger

Portfolio Analysis

Positioning Trout

Product Life Cycle Levitt

Product/market grid Ansoff

Profit Pools Gadiesh, Gilbert

Quality Function Deployment Akao

Regression Analysis

Relationship Marketing Levitt

Adicione um método / modelo

Relative Value of Growth Mass

Reverse Positioning Moon

Rule of Three Sheth

Scenario Planning

SERVQUAL Zeithaml

Simulation modeling

Stage-Gate Cooper

Stakeholder Value Perspective

Stealth Positioning Moon

Strategic Triangle Ohmae

STRATPORT Larreche

Análise do SWOT

Theory of Constraints Goldratt

Theory of Planned Behavior Ajzen

Theory of Reasoned Action Ajzen Fishbein

Three Dimensional Business Definition Abell

Total Cost of Ownership

Trajectories of Industry Change McGahan

Twelve Principles of the Network Economy Kelly

Value Based Management

Value Chain Porter

Value Disciplines Treacy Wiersema

The Value Net Brandenburger

Value Profit Chain Heskett

Value Stream Mapping

Comunidade de Interesse de Marketing

Comunidade de Interesse (699 membros)

Fórum sobre Marketing

Discussões sobre Marketing.

	Product Mix and Pricing WHAT IS A PRODUCT MIX? MEANING The Product Mix, also called: "Product Assortment", or: "Product Portfolio" is the compl (...)

	Holistic Marketing In today's times, firms that carry out marketing strategies in a standalone fashion, i.e. without understanding and acco (...)

Melhores Práticas sobre Marketing

Aqui você encontrará as discussões mais valiosas do passado.

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🥉	Strategic Marketing versus Marketing Strategy? What is the difference between strategic marketing and marketing strategy? (...)

	The Future of Marketing What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the (...)

	What is Marketing? (Kotler) It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It (...)

	Are Monopoly Industries Unaffected by Marketing? Businesses in a monopoly market pay less attention to the contribution marketing can make to create and meet the needs o (...)

	Why is Marketing Hard? Why is marketing for many firms such a challenge? Here are a few reasons I found: 1. Continuous change of marketing: ma (...)

	Marketing a Company in Decline How can one market a company in decline though it still produces good quality. I need assistance as to how to communicat (...)

	Common Marketing Strategy Mistakes? Hi, I am looking for the problems experienced by marketing managers in setting up and implementing marketing strategies. (...)

	Effect of Culture on Marketing Plan How do culture, subculture and core values effect the marketing plan? (...)

	What is Green Marketing? Definitions What is green marketing? I need any researches regarding the green marketing subject. (...)

	Strategic vs Operational Marketing What are the differences between operational and strategic marketing and some examples of these differences? I can't fi (...)

	The Study of Consumer Behaviour The study of consumer behaviour helps firms to align their product / service offerings to the strongest consumer signals (...)

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	Marketing Ethics are Forgotten Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a pr (...)

	Tips for Preparing a Business Plan Can anyone please inform the main steps to be considered in preparing a business plan? Please reply and mention tips to (...)

	Radical Marketing Approach In their book "Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big", Glenn (...)

	Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules? In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that (...)

	Marketing Communications as the Nerve of Marketing Dear all! Do you have some comments on marketing communications as it is called the nerve of marketing, because it is ge (...)

	Marketing Weaknesses In his book “Ten Deadly Marketing Sins: Signs and Solutions”, Philip Kotler mentions ten deadly sins that identify weakn (...)

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	Is Marketing Management an Art or a Science? Marketing management represents creativity rooted and augmented by data for strategic decision-making and so must it rem (...)

	What is More Important in Marketing? Sales Volume or After Sales Service? I think after sales service is more important in marketing than initial sales volume. So then why are marketing people a (...)

	What is Social Media Marketing? Hey guys I need your opinion about social media marketing, what do you think what is it, is it a new strategy of marketi (...)

	Marketing Strategy Must be Dynamic Our marketing strategy is never completed! As per my observation I can state this with confidence that every time we ta (...)

	Change your Company from Sales Driven into Marketing Driven Benefit of being a market driven company rather than one driven by sales.Far too many companies maintain an antiquated m (...)

	What is Neural Marketing? Definitions I want to know what exactly is neural marketing? And is it different from any other way of marketing? (...)

	What is Lean Marketing? Definitions What is lean marketing? Can you give some explanation / information? Thanks... (...)

	Emergence and Acceleration of the Marketing Profession According to you, what year or period of time might be considered as a crucial catalysis or acceleration for marketing a (...)

	Impact of Internet on Marketing How has internet affected the marketing practices of big companies? Which industry or sector is affected the most? Why? (...)

	Hard and Soft Marketing Styles... :-) These are the various styles of a marketer: Hard style: tells he is going to take your money. S (...)

	How to Attract Companies for a Marketing Firm? I'm a recent MBA Marketing and want to setup my own marketing and promotions business. I would like your help in what ar (...)

	Product Hierarchy WHAT IS A PRODUCT HIERARCHY? A Product Hierarchy is a method of classifying a firm's products/services based on their e (...)

	PITA Measurement model? Has anyone ever heard of or used the PITA model (populationincidencetimes*amount)? I've used it extensively in retail (...)

	Six Deadly Small Business Marketing Mistakes Six deadly small business marketing mistakes: 1. Not having a marketing plan. 2. Not differentiating your business fro (...)

	Linking Consumer behaviour with Marketing I have a small question.. If we could really link the consumer behavior and marketing ... we are assuming that the marke (...)

	Consumer Buying Process Any info on the consumer buying process? (...)

	I Love Marketing. Marketing is to love Hi Everybody! I verily believe that marketing is to love! You first have to feel it, to understand it, to live it and f (...)

	What is B2B? Precise Definition of B2B Dear all, what is B2B may seem obvious at first sight. However, take the case of office furniture or even office suppli (...)

	International Marketing To what extent should governments control industry and other factors of production in order to promote international bus (...)

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