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Marketing e Vendas

3C's model Ohmae

4S Web Marketing Mix Constantinides

7 picosegundos Booms Bitner

Activity Based Costing ABC ABM

ADL Matrix Arthur D. pouco

Affiliate Marketing

CRM analítico

ARIMA Box and Jenkins

Attribution Theory Heider

Bass Diffusion model Bass

BCG Matrix

Benchmarking

Blue Ocean Strategy Kim

Bottom of the Pyramid Prahalad

BPR Hammer Champy

Brand Asset Valuator

Brand Identity Prism Kapferer

Brand Personality Aaker

Break-even Point

Breakaway Positioning Moon

Bricks and Clicks

Business Assessment Array

Business intelligence

Business Process Reengineering Hammer Champy

Clicks and Mortar

Co-Creation Prahalad Ramaswamy

Co-opetition Brandenburger

Competitive Advantage framework Porter

Core Competence Hamel Prahalad

Corporate Reputation Quotient Harris-Fornbrun

Crisis Management

Cultural Dimensions Hofstede

Customer Relationship Management

Customer Satisfaction model Kano

Database Marketing

Direct Marketing

Direct Response Marketing

Disruptive Innovation Christensen

Distinctive Capabilities Kay

Dynamic Regression

Exploratory Factor Analysis

Exponential Smoothing

Extended Marketing Mix 7P's

Five Forces (Cinco Forças) Porter

Framing Tversky

GE Business Screen

Groupthink Janis

Growth Share Matrix BCG

Hierachy of Needs Maslow

Industry Change McGahan

Industry Life Cycle

Innovation Adoption Curve Rogers

Marketing mix 4P's 5P's McCarthy

McKinsey matrix

Multi introduzir no mercado da canaleta

PEÇAS Brandenburger

Positioning Trout

Product Life Cycle Levitt

Product/market grid Ansoff

Profit Pools Gadiesh, Gilbert

Quality Function Deployment Akao

Regression Analysis

Relationship Marketing Levitt

Adicione um método / modelo

Relative Value of Growth Mass

Reverse Positioning Moon

Rule of Three Sheth

Scenario Planning

SERVQUAL Zeithaml

Simulation modeling

Stage-Gate Cooper

Stakeholder Value Perspective

Stealth Positioning Moon

Strategic Triangle Ohmae

STRATPORT Larreche

Análise do SWOT

TDC matrix

Telemarketing

Theory of Constraints Goldratt

Theory of Planned Behavior Ajzen

Theory of Reasoned Action Ajzen Fishbein

Three Dimensional Business Definition Abell

Total Cost of Ownership

Trajectories of Industry Change McGahan

Twelve Principles of the Network Economy Kelly

Value Based Management

Value Chain Porter

Value Disciplines Treacy Wiersema

The Value Net Brandenburger

Value Profit Chain Heskett

Value Stream Mapping

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Fórum sobre Marketing e Vendas.

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Strategic vs Operational Marketing
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Marketing Weaknesses
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The Role and Value of the Marketing Function
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Marketing Strategy Must be Dynamic
Our marketing strategy is never completed!
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Product Mix and Pricing
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The Product Mix, also called: "Product Assortment", or: "Product Portfolio" is the c (...)

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What is Neural Marketing? Definitions
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Change your Company from Sales Driven into Marketing Driven
Benefit of being a market driven company rather than one driven by sales.
Far too many companies maintain an antiquat (...)

Emergence and Acceleration of the Marketing Profession
According to you, what year or period of time might be considered as a crucial catalysis or acceleration for marketing a (...)

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Impact of Internet on Marketing
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Which industry or sector is affected the most? (...)

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Hard and Soft Marketing Styles... :-)
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Holistic Marketing
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Six Deadly Small Business Marketing Mistakes
Six deadly small business marketing mistakes:
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Product Hierarchy
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A Product Hierarchy is a method of classifying a firm's products/services based on the (...)

PITA Measurement model?
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How to Attract Companies for a Marketing Firm?
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Linking Consumer behaviour with Marketing
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10 comentários

I Love Marketing. Marketing is to love
Hi Everybody!
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Consumer Buying Process
Any info on the consumer buying process? (...)

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What is B2B? Precise Definition of B2B
Dear all, what is B2B may seem obvious at first sight.
However, take the case of office furniture or even office su (...)

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International Marketing
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2 comentários

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