Strategic Marketing versus Marketing Strategy?

Strategic Marketing
Landan

Interesting question. In my view, MARKETING STRATEGY is one type of functional strategy. Other functional strategies include: HRM strategy, Supply Chain strategy, Financial strategy, Sales strategy, etc. Typically, in large firms, after the business strategy is formulated, the various functions in the firm create their functional strategy to align with the business strategy.
More problematic is the term STRATEGIC MARKETING. This term can best be understood when it is compared with operational marketing, which is about such things as advertising, organising events, PR, customer databases, etc. Strategic Marketing on the other hand is dealing with such things as: product (line) strategy, corporate reputation, branding, strategic planning, etc.

Difference between strategic marketing & marketing strategy
Sherief

(...)

Strategic Marketing
Rajat

(...)

Strategic Marketing
Dr.Hemjith

(...)

Marketing Strategy Vs Strategic Marketing
Rajiv Kuruppu

(...)

Strategic Marketing vs Operational Marketing
Andrea Stocchetti

(...)

Eastern Vs Western strategies
Nauman Ghauri

(...)

Marketing Strategy vs Strategy Marketing
Kalaivanan

(...)

Strategic Marketing vs Marketing Startegy
Bernadette, Sales, Kenya, Member

(...)

Strategic Marketing and Marketing Strategy
Dino, Student (University), United Kingdom, Member

(...)

In Short...
Jayaram, Director, India, Member

(...)

Strategic Marketing versus Marketing Strategy
Dino, Student (University), United Kingdom, Member

(...)

Strategic Marketing versus Marketing Strategy
SANAJI, Teacher, Indonesia, Member

(...)

Strategic Marketing versus Marketing Strategy
Uditha Liyanage

(...)

Marketing Strategy
Jaap de Jonge, Editor, Netherlands

(...)