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Dattatrya
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What is the difference between strategic marketing and marketing strategy? (...) Read more? Sign up for free
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Landan
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Strategic Marketing
Interesting question. In my view, MARKETING STRATEGY is one type of functional strategy. Other functional strategies include: HRM strategy, Supply Chain strategy, Financial strategy, Sales strategy, etc. Typically, in large firms, after the business strategy is formulated, the various functions in the firm create their functional strategy to align with the business strategy.
More problematic is the term STRATEGIC MARKETING. This term can best be understood when it is compared with operational marketing, which is about such things as advertising, organising events, PR, customer databases, etc. Strategic Marketing on the other hand is dealing with such things as: product (line) strategy, corporate reputation, branding, strategic planning, etc.
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Sherief
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Difference between strategic marketing & marketing strategy
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Rajat
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Strategic Marketing
Acc to me:
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Dr.Hemjith
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Strategic Marketing
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Rajiv Kuruppu
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Marketing Strategy Vs Strategic Marketing
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Andrea Stocchetti
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Nauman Ghauri
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Kalaivanan
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Marketing Strategy vs Strategy Marketing
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Bernadette
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Dino, Student (University), United Kingdom
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Strategic Marketing and Marketing Strategy
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Jayaram, Director, India
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Dino, Student (University), United Kingdom
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Strategic Marketing versus Marketing Strategy
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SANAJI, Teacher, Indonesia
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Strategic Marketing versus Marketing Strategy
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Uditha Liyanage
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Strategic Marketing versus Marketing Strategy
In my view,
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Jaap de Jonge, Editor, Netherlands
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Marketing Strategy
According to Armstrong & Kotler, marketing strateg (...)
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