X
Welcome to the world's #1 website about management.
Why register?
- Discover 1000s of knowledge centers.
- Learn from colleagues and experts.
- By signing up you get full access to all knowledge centers and discussion forums, including Marketing.
Log in
|
Strategic Marketing versus Marketing Strategy?
Dattatrya
What is the difference between strategic marketing and marketing strategy?
|
|
| |
|
Strategic Marketing
Landan Interesting question. In my view, MARKETING STRATEGY is one type of functional strategy. Other functional strategies include: HRM strategy, Supply Cha...  |
|
| |
|
Strategic Marketing
Rajat Acc to me:
Strategic Marketing would cover how an organisation intends to market its Brands, Product and Services, etc.
Marketing Strategy would tak... |
|
| |
|
Strategic Marketing
Dr.Hemjith Strategic Marketing provides direction and analyses the market, competitors, customers and the capability of the organisation by focusing on geographi... |
|
| |
|
Marketing Strategy Vs Strategic Marketing
Rajiv Kuruppu The real question that needs to be answered is "what is strategy? " . Strategy in my opinion , is a plan you device to differentiate all internal and ... |
|
| |
|
Eastern Vs Western strategies
Nauman Ghauri In the present era, where there is only one country slogan for businessmen, "Globalisation", what sort of pasta would the competitive marketing strate... |
|
| |
|
Marketing Strategy vs Strategy Marketing
Kalaivanan After the business plan is made, every department in the organisation makes their own strategy of making things happen. So to implement our marketing ... |
|
| |
|
Strategic Marketing vs Marketing Startegy
Bernadette, Sales, Kenya, Member From my view, startegic marketing is the overall view of how a company may want to place itself in the environment. After it does that, then marketing... |
|
| |
|
Strategic Marketing and Marketing Strategy
Dino, Student (University), United Kingdom, Member These two topics are very different but interrelated.
In my opinion, strategic marketing is the ' HOW are we going to do something?'... |
|
| |
|
In Short...
Jayaram, Director, India, Member Strategic marketing is the process planned to attain the organizational goal and marketing strategy is one of the functional strategies (plans) toward... |
|
| |
|
Strategic Marketing versus Marketing Strategy
Dino, Student (University), United Kingdom, Member In my opinion,
- Strategic marketing is using identified resources, capabilities, processes and services creatively / strategically in hope to l... |
|
| |
|
Strategic Marketing versus Marketing Strategy
SANAJI, Teacher, Indonesia, Member In my opinion, strategic marketing is a marketing orientation based on the strategic issues of how companies identify and create superior value for th... |
|
| |
|
Marketing Strategy
Jaap de Jonge, CEO, Netherlands, Editor According to Armstrong & Kotler, marketing strategy is "The marketing logic by which the company hopes to create customer value and achieve pro... |
|
|
