Strategic Marketing versus Marketing Strategy?

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Strategic Marketing versus Marketing Strategy?
What is the difference between strategic marketing and marketing strategy?...Sign up

Strategic Marketing
Interesting question. In my view, MARKETING STRATEGY is one type of functional strategy. Other functional strategies include: HRM strategy, Supply Cha...Sign up

Difference between strategic marketing & marketing strategy
Strategic marketing is related to the corporate level for example CEO & Director, in which we allocate budget to each strategic business units (SBU), ...Sign up

Strategic Marketing
Acc to me: Strategic Marketing would cover how an organisation intends to market its Brands, Product and Services, etc. Marketing Strategy would tak...Sign up

Strategic Marketing
Strategic Marketing provides direction and analyses the market, competitors, customers and the capability of the organisation by focusing on geographi...Sign up

Marketing Strategy Vs Strategic Marketing
Rajiv Kuruppu
The real question that needs to be answered is "what is strategy? " . Strategy in my opinion , is a plan you device to differentiate all internal and ...Sign up

Strategic Marketing vs Operational Marketing
Andrea Stocchetti
According to general literature strategic marketing is intended as a stage of analysis (of the competitive environment, of competitors, of firm's weak...Sign up

Eastern Vs Western strategies
Nauman Ghauri
In the present era, where there is only one country slogan for businessmen, "Globalisation", what sort of pasta would the competitive marketing strate...Sign up

Marketing Strategy vs Strategy Marketing
After the business plan is made, every department in the organisation makes their own strategy of making things happen. So to implement our marketing ...Sign up

Strategic Marketing vs Marketing Startegy
Bernadette, Sales, Kenya, Member
From my view, startegic marketing is the overall view of how a company may want to place itself in the environment. After it does that, then marketing...Sign up

Strategic Marketing and Marketing Strategy
Dino, Student (University), United Kingdom, Member
These two topics are very different but interrelated.
In my opinion, strategic marketing is the 'HOW are we going to do something?'...Sign up

In Short...
Jayaram, Director, India, Member
Strategic marketing is the process planned to attain the organizational goal and marketing strategy is one of the functional strategies (plans) toward...Sign up

Strategic Marketing versus Marketing Strategy
Dino, Student (University), United Kingdom, Member
In my opinion,
- Strategic marketing is using identified resources, capabilities, processes and services creatively / strategically in hope to l...Sign up

Strategic Marketing versus Marketing Strategy
SANAJI, Teacher, Indonesia, Member
In my opinion, strategic marketing is a marketing orientation based on the strategic issues of how companies identify and create superior value for th...Sign up

Strategic Marketing versus Marketing Strategy
Uditha Liyanage, Senior Lecturer, Sri Lanka, Member
In my view,
- Strategic marketing is about "what" is to be done in terms of segmentation, tar...Sign up

Marketing Strategy
Jaap de Jonge, Editor, Netherlands
According to Armstrong & Kotler, marketing strategy is "The marketing logic by which the company hopes to create customer value and achieve pro...Sign up


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