Strategic Marketing versus Marketing Strategy?

Marketing and Sales

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Dattatrya, India

Strategic Marketing versus Marketing Strategy?

What is the difference between strategic marketing and marketing strategy?

  Landan, UK

Strategic Marketing

Interesting question. In my view, MARKETING STRATEGY is one type of functional strategy. Other functional strategies include: HRM strategy, Supply Chain strategy, Financial strategy, Sales strategy, etc. Typically, in large firms, after the business strategy is formulated, the various functions in the firm create their functional strategy to align with the business strategy.
More problematic is the term STRATEGIC MARKETING. This term can best be understood when it is compared with operational marketing, which is about such things as advertising, organising events, PR, customer databases, etc. Strategic Marketing on the other hand is dealing with such things as: product (line) strategy, corporate reputation, branding, strategic planning, etc.

  Sherief, Egypt

Difference between strategic marketing & marketing strategy

Strategic marketing is related to the corporate level for example CEO & Director, in which we allocate budget to each strategic business units (SBU), downsizing SBU etc. Marketing strategy is relat...

  Rajat, South Africa

Strategic Marketing

Acc to me: Strategic Marketing would cover how an organisation intends to market its Brands, Product and Services, etc. Marketing Strategy would take guidance from the above, but would be more strea...

  Dr.Hemjith, India

Strategic Marketing

Strategic Marketing provides direction and analyses the market, competitors, customers and the capability of the organisation by focusing on geographic, demography and behaviour of customers. Marketin...

  Rajiv Kuruppu, Sri Lanka

Marketing Strategy Vs Strategic Marketing

The real question that needs to be answered is "what is strategy? " . Strategy in my opinion , is a plan you device to differentiate all internal and external processes in your value chain, from your ...

  Andrea Stocchetti, Italy

Strategic Marketing vs Operational Marketing

According to general literature strategic marketing is intended as a stage of analysis (of the competitive environment, of competitors, of firm's weaknesses and strenghts, etc.) which is a premise to ...

  Nauman Ghauri, UK

Eastern Vs Western strategies

In the present era, where there is only one country slogan for businessmen, "Globalisation", what sort of pasta would the competitive marketing strategy planners cook? I know its a D-tailed question....

  Kalaivanan, India

Marketing Strategy vs Strategy Marketing

After the business plan is made, every department in the organisation makes their own strategy of making things happen. So to implement our marketing objectives, the marketing startegy is made....

  Bernadette, Kenya

Strategic Marketing vs Marketing Startegy

From my view, startegic marketing is the overall view of how a company may want to place itself in the environment. After it does that, then marketing startegy comes in to help the company have action...

Student (University), United Kingdom

Strategic Marketing and Marketing Strategy

These two topics are very different but interrelated. In my opinion, strategic marketing is the 'HOW are we going to do something?' Whereas marketing strategy is the 'WHAT are we going to do?' As a...

Director, India

In Short...

Strategic marketing is the process planned to attain the organizational goal and marketing strategy is one of the functional strategies (plans) towards that goal....

Student (University), United Kingdom

Strategic Marketing versus Marketing Strategy

In my opinion, - Strategic marketing is using identified resources, capabilities, processes and services creatively / strategically in hope to leverage a return on investment (tangible and/or intang...

Teacher, Indonesia

Strategic Marketing versus Marketing Strategy

In my opinion, strategic marketing is a marketing orientation based on the strategic issues of how companies identify and create superior value for their customers compared to their rivals. The purpos...

  Uditha Liyanage, Sri Lanka

Strategic Marketing versus Marketing Strategy

In my view, - Strategic marketing is about "what" is to be done in terms of segmentation, targeting and positioning. - Marketing strategy is about "how" in terms of the marketing-mix (4P's)....

  Jaap de Jonge
Editor, Netherlands

Marketing Strategy

According to Armstrong & Kotler, marketing strategy is "The marketing logic by which the company hopes to create customer value and achieve profitable customer relationships" (p. 76). "It consist of s...


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