Strategic Marketing versus Marketing Strategy?

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Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.     Log in Marketing > Best Practices > Strategic Marketing versus Marketing Strategy? Strategic Marketing versus Marketing Strategy? Dattatrya What is the difference between strategic marketing and marketing strategy? (...) Read more? Sign up for free Please register now to read all responses and to join this discussion yourself. It's easy and 100% free. Sign up for free     Log in   Strategic Marketing Landan   Interesting question. In my view, MARKETING STRATEGY is one type of functional strategy. Other functional strategies include: HRM strategy, Supply Chain strategy, Financial strategy, Sales strategy, etc. Typically, in large firms, after the business strategy is formulated, the various functions in the firm create their functional strategy to align with the business strategy. More problematic is the term STRATEGIC MARKETING. This term can best be understood when it is compared with operational marketing, which is about such things as advertising, organising events, PR, customer databases, etc. Strategic Marketing on the other hand is dealing with such things as: product (line) strategy, corporate reputation, branding, strategic planning, etc.   Difference between strategic marketing & marketing strategy Sherief   (...)   Strategic Marketing Rajat   (...)   Strategic Marketing Dr.Hemjith   (...)   Marketing Strategy Vs Strategic Marketing Rajiv Kuruppu   (...)   Strategic Marketing vs Operational Marketing Andrea Stocchetti   (...)   Eastern Vs Western strategies Nauman Ghauri   (...)   Marketing Strategy vs Strategy Marketing Kalaivanan   (...)   Strategic Marketing vs Marketing Startegy Bernadette, Sales, Kenya, Member   (...)   Strategic Marketing and Marketing Strategy Dino, Student (University), United Kingdom, Member   (...)   In Short... Jayaram, Director, India, Member   (...)   Strategic Marketing versus Marketing Strategy Dino, Student (University), United Kingdom, Member   (...)   Strategic Marketing versus Marketing Strategy SANAJI, Teacher, Indonesia, Member   (...)   Strategic Marketing versus Marketing Strategy Uditha Liyanage   (...)   Marketing Strategy Jaap de Jonge, Editor, Netherlands   (...)

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