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Dattatrya
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What is the difference between strategic marketing and marketing strategy? (...) Read more? Sign up for free
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Landan
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Strategic Marketing
Interesting question. In my view, MARKETING STRATEGY is one type of functional strategy. Other functional strategies include: HRM strategy, Supply Chain strategy, Financial strategy, Sales strategy, etc. Typically, in large firms, after the business strategy is formulated, the various functions in the firm create their functional strategy to align with the business strategy.
More problematic is the term STRATEGIC MARKETING. This term can best be understood when it is compared with operational marketing, which is about such things as advertising, organising events, PR, customer databases, etc. Strategic Marketing on the other hand is dealing with such things as: product (line) strategy, corporate reputation, branding, strategic planning, etc.
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Sherief
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Difference between strategic marketing & marketing strategy
Strategic marketing is related to the corporate le (...)
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Rajat
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Strategic Marketing
Acc to me:
Strategic Marketing would cover how an (...)
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Dr.Hemjith
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Strategic Marketing
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Rajiv Kuruppu
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Marketing Strategy Vs Strategic Marketing
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Andrea Stocchetti
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Strategic Marketing vs Operational Marketing
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Nauman Ghauri
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Eastern Vs Western strategies
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Kalaivanan
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Marketing Strategy vs Strategy Marketing
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Bernadette
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Strategic Marketing vs Marketing Startegy
From my view, startegic marketing is the overall v (...)
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Dino Student (University), United Kingdom
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Strategic Marketing and Marketing Strategy
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Jayaram Director, India
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In Short...
Strategic marketing is the process planned to atta (...)
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Dino Student (University), United Kingdom
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Strategic Marketing versus Marketing Strategy
In my opinion,
- Strategic marketing is using id (...)
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SANAJI Teacher, Indonesia
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Strategic Marketing versus Marketing Strategy
In my opinion, strategic marketing is a marketing (...)
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Uditha Liyanage
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Strategic Marketing versus Marketing Strategy
In my view,
- Strategic marketing is about "what (...)
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Jaap de Jonge Editor, Netherlands
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Marketing Strategy
According to Armstrong & Kotler, marketing strateg (...)
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