Strategic Marketing versus Marketing Strategy?

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Marketing > Best Practices > Strategic Marketing versus Marketing Strategy?

Strategic Marketing versus Marketing Strategy?
What is the difference between strategic marketing and marketing strategy?

Strategic Marketing
Interesting question. In my view, MARKETING STRATEGY is one type of functional strategy. Other functional strategies include: HRM strategy, Supply Chain strategy, Financial strategy, Sales strategy, etc. Typically, in large firms, after the business strategy is formulated, the various functions in the firm create their functional strategy to align with the business strategy.
More problematic is the term STRATEGIC MARKETING. This term can best be understood when it is compared with operational marketing, which is about such things as advertising, organising events, PR, customer databases, etc. Strategic Marketing on the other hand is dealing with such things as: product (line) strategy, corporate reputation, branding, strategic planning, etc.

Difference between strategic marketing & marketing strategy
Strategic marketing is related to the corporate level for example CEO & Director, in which we allocate budget to each strategic business units (SBU), downsizing SBU etc. Marketing strategy is related to product manager level in which we create the marketing strategy for some product (for example price, distribution & promotion).

Strategic Marketing
Acc to me: Strategic Marketing would cover how an organisation intends to market its Brands, Product and Services, etc. Marketing Strategy would take guidance from the above, but would be more streamlined for a particular product or service. In short, Strategic Marketing is at the Organisation Level and Marketing Strategy would be at the level of each marketing initiative

Strategic Marketing
Strategic Marketing provides direction and analyses the market, competitors, customers and the capability of the organisation by focusing on geographic, demography and behaviour of customers. Marketing Strategy focuses on the company's products and their positioning in relation to sales-competition and customers. Marketing plans ensure that concrete and clear actions, approaches and methodologies are undertaken to achieve the same.

Marketing Strategy Vs Strategic Marketing
Rajiv Kuruppu
The real question that needs to be answered is "what is strategy? " . Strategy in my opinion , is a plan you device to differentiate all internal and external processes in your value chain, from your competition, with one clear outcome in mind. The outcome which the value chain should be tailored to achieve, is the corporate vision. Therefore marketing strategy, is a roadmap of how you plan to differentiate all activities which has an impact on the customer , in relation to the competitive environment, where the theme of differentiation is the corporate vision. Strategic Marketing is the process of continuously making alterations to the marketing strategy, with feedback from your external environment, as which ever strategic manouver you perform will alter your environment, thus the strategy itself needs to be re-adjusted. Hope this makes sense

Strategic Marketing vs Operational Marketing
Andrea Stocchetti
According to general literature strategic marketing is intended as a stage of analysis (of the competitive environment, of competitors, of firm's weaknesses and strenghts, etc.) which is a premise to strategic decision related to the competitive positioning and, in general, to the mission of the firm. Operational marketing is devoted to implement the policies which should put the firm into the desired position. E.g.: customer's analysis and Porter's 5 forces analysis stands within the boundary of SM, while pricing and advertising stands within OM

Eastern Vs Western strategies
Nauman Ghauri
In the present era, where there is only one country slogan for businessmen, "Globalisation", what sort of pasta would the competitive marketing strategy planners cook? I know its a D-tailed question.

Marketing Strategy vs Strategy Marketing
After the business plan is made, every department in the organisation makes their own strategy of making things happen. So to implement our marketing objectives, the marketing startegy is made.

Strategic Marketing vs Marketing Startegy
Bernadette, Sales, Kenya, Member
From my view, startegic marketing is the overall view of how a company may want to place itself in the environment. After it does that, then marketing startegy comes in to help the company have action plans to either retain or achieve a certain position in the market. Strategic marketing is broader and used in tandem with the corrporate startegies while marketing strategies is the action plan on how to achieve marketing department objectives.

Strategic Marketing and Marketing Strategy
Dino, Student (University), United Kingdom, Member
These two topics are very different but interrelated.
In my opinion, strategic marketing is the 'HOW are we going to do something?'
Whereas marketing strategy is the 'WHAT are we going to do?'
As a result, the likelihood is that one cannot work without the other.

In Short...
Jayaram, Director, India, Member
Strategic marketing is the process planned to attain the organizational goal and marketing strategy is one of the functional strategies (plans) towards that goal.

Strategic Marketing versus Marketing Strategy
Dino, Student (University), United Kingdom, Member
In my opinion,
- Strategic marketing is using identified resources, capabilities, processes and services creatively / strategically in hope to leverage a return on investment (tangible and/or intangible) to all involved stakeholders.
- Marketing strategy is the plan/holy grail that sets-out how you intend to use the predetermined marketing/organizational tools, resources, capabilities and/or services in hope to leverage an intended return on investment (tangible and/or intangible) to all stakeholders.

Strategic Marketing versus Marketing Strategy
SANAJI, Teacher, Indonesia, Member
In my opinion, strategic marketing is a marketing orientation based on the strategic issues of how companies identify and create superior value for their customers compared to their rivals. The purpose of strategic marketing is the company gains a competitive advantage in its industry.
While the marketing strategy is a set of marketing mix planning decisions and implementation to realize the achievement of competitive advantage.

Strategic Marketing versus Marketing Strategy
Uditha Liyanage, Senior Lecturer, Sri Lanka, Member
In my view,
- Strategic marketing is about "what" is to be done in terms of segmentation, targeting and positioning.
- Marketing strategy is about "how" in terms of the marketing-mix (4P's).

Marketing Strategy
Jaap de Jonge, Editor, Netherlands
According to Armstrong & Kotler, marketing strategy is "The marketing logic by which the company hopes to create customer value and achieve profitable customer relationships" (p. 76). "It consist of specific strategies for target markets, positioning, the marketing mix, and marketing expenditures levels. It outlines how the company intends to create value for target customers in order to capture value in return" (p. 83).
A straightforward tool to use is the 5 C's of Marketing Strategy.
Source: Armstrong & Kotler, "Marketing": An introduction, Global Ed., 12th ed., Harlow: Pearson Education


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