Strategic Marketing versus Marketing Strategy?
What is the difference between strategic marketing and marketing strategy?
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Landan, UK
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Strategic Marketing
Interesting question. In my view, MARKETING STRATEGY is one type of functional strategy. Other functional strategies include: HRM strategy, Supply Chain strategy, Financial strategy, Sales strategy, etc. Typically, in large firms, after the business strategy is formulated, the various functions in the firm create their functional strategy to align with the business strategy.
More problematic is the term STRATEGIC MARKETING. This term can best be understood when it is compared with operational marketing, which is about such things as advertising, organising events, PR, customer databases, etc. Strategic Marketing on the other hand is dealing with such things as: product (line) strategy, corporate reputation, branding, strategic planning, etc.
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Sherief, Egypt
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Difference between strategic marketing & marketing strategy
Strategic marketing is related to the corporate level for example CEO & Director, in which we alloca... Sign up
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Rajat, South Africa
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Strategic Marketing
Acc to me:
Strategic Marketing would cover how an organisation intends to market its Brands, Produc... Sign up
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Dr.Hemjith, India
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Strategic Marketing
Strategic Marketing provides direction and analyses the market, competitors, customers and the capab... Sign up
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Rajiv Kuruppu, Sri Lanka
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Marketing Strategy Vs Strategic Marketing
The real question that needs to be answered is "what is strategy? " . Strategy in my opinion , is a ... Sign up
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Andrea Stocchetti, Italy
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Strategic Marketing vs Operational Marketing
According to general literature strategic marketing is intended as a stage of analysis (of the compe... Sign up
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Nauman Ghauri, UK
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Eastern Vs Western strategies
In the present era, where there is only one country slogan for businessmen, "Globalisation", what so... Sign up
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Kalaivanan, India
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Marketing Strategy vs Strategy Marketing
After the business plan is made, every department in the organisation makes their own strategy of ma... Sign up
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Bernadette, Kenya
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Strategic Marketing vs Marketing Startegy
From my view, startegic marketing is the overall view of how a company may want to place itself in t... Sign up
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Uditha Liyanage, Sri Lanka
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Strategic Marketing versus Marketing Strategy
In my view,
- Strategic marketing is about "what" is to be done in terms of segmentation, targetin... Sign up
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