Strategic Marketing versus Marketing Strategy?

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  Landan
 

Strategic Marketing

Interesting question. In my view, MARKETING STRATEGY is one type of functional strategy. Other functional strategies include: HRM strategy, Supply Chain strategy, Financial strategy, Sales strategy, etc. Typically, in large firms, after the business strategy is formulated, the various functions in the firm create their functional strategy to align with the business strategy.
More problematic is the term STRATEGIC MARKETING. This term can best be understood when it is compared with operational marketing, which is about such things as advertising, organising events, PR, customer databases, etc. Strategic Marketing on the other hand is dealing with such things as: product (line) strategy, corporate reputation, branding, strategic planning, etc.

  Sherief
 

Difference between strategic marketing & marketing strategy

Strategic marketing is related to the corporate le (...)

  Rajat
 

Strategic Marketing

Acc to me: Strategic Marketing would cover how an (...)

  Dr.Hemjith
 

Strategic Marketing

Strategic Marketing provides direction and analyse (...)

  Rajiv Kuruppu
 

Marketing Strategy Vs Strategic Marketing

The real question that needs to be answered is "wh (...)

  Andrea Stocchetti
 

Strategic Marketing vs Operational Marketing

According to general literature strategic marketin (...)

  Nauman Ghauri
 

Eastern Vs Western strategies

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  Kalaivanan
 

Marketing Strategy vs Strategy Marketing

After the business plan is made, every department (...)

  Bernadette
 

Strategic Marketing vs Marketing Startegy

From my view, startegic marketing is the overall v (...)

  Dino
Student (University), United Kingdom
 

Strategic Marketing and Marketing Strategy

These two topics are very different but interrelat (...)

  Jayaram
Director, India
 

In Short...

Strategic marketing is the process planned to atta (...)

  Dino
Student (University), United Kingdom
 

Strategic Marketing versus Marketing Strategy

In my opinion, - Strategic marketing is using id (...)

  SANAJI
Teacher, Indonesia
 

Strategic Marketing versus Marketing Strategy

In my opinion, strategic marketing is a marketing (...)

  Uditha Liyanage
 

Strategic Marketing versus Marketing Strategy

In my view, - Strategic marketing is about "what (...)

  Jaap de Jonge
Editor, Netherlands
 

Marketing Strategy

According to Armstrong & Kotler, marketing strateg (...)

 

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