Strategic Marketing versus Marketing Strategy?

Marketing

 

Next Topic

Marketing > Best Practices

Dattatrya
What is the difference between strategic marketing and marketing strategy? (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


  Landan
 

Strategic Marketing

Interesting question. In my view, MARKETING STRATEGY is one type of functional strategy. Other functional strategies include: HRM strategy, Supply Chain strategy, Financial strategy, Sales strategy, etc. Typically, in large firms, after the business strategy is formulated, the various functions in the firm create their functional strategy to align with the business strategy.
More problematic is the term STRATEGIC MARKETING. This term can best be understood when it is compared with operational marketing, which is about such things as advertising, organising events, PR, customer databases, etc. Strategic Marketing on the other hand is dealing with such things as: product (line) strategy, corporate reputation, branding, strategic planning, etc.

  Sherief
 

Difference between strategic marketing & marketing strategy

Strategic marketing is related to the corporate le (...)

  Rajat
 

Strategic Marketing

Acc to me: Strategic Marketing would cover how an (...)

  Dr.Hemjith
 

Strategic Marketing

Strategic Marketing provides direction and analyse (...)

  Rajiv Kuruppu
 

Marketing Strategy Vs Strategic Marketing

The real question that needs to be answered is "wh (...)

  Andrea Stocchetti
 

Strategic Marketing vs Operational Marketing

According to general literature strategic marketin (...)

  Nauman Ghauri
 

Eastern Vs Western strategies

In the present era, where there is only one countr (...)

  Kalaivanan
 

Marketing Strategy vs Strategy Marketing

After the business plan is made, every department (...)

  Bernadette
 

Strategic Marketing vs Marketing Startegy

From my view, startegic marketing is the overall v (...)

  Dino, Student (University), United Kingdom
 

Strategic Marketing and Marketing Strategy

These two topics are very different but interrelat (...)

  Jayaram, Director, India
 

In Short...

Strategic marketing is the process planned to atta (...)

  Dino, Student (University), United Kingdom
 

Strategic Marketing versus Marketing Strategy

In my opinion, - Strategic marketing is using id (...)

  SANAJI, Teacher, Indonesia
 

Strategic Marketing versus Marketing Strategy

In my opinion, strategic marketing is a marketing (...)

  Uditha Liyanage
 

Strategic Marketing versus Marketing Strategy

In my view, - Strategic marketing is about "what (...)

  Jaap de Jonge, Editor, Netherlands
 

Marketing Strategy

According to Armstrong & Kotler, marketing strateg (...)

 
More on Marketing
Forum
What is Green Marketing? Definitions
🔥Holistic Marketing
Product Hierarchy
Best Practices
🥇Marketing Implementation
🥈Marketing plan - Key elements?
Strategic Marketing versus Marketing Strategy?
The Future of Marketing
What is Marketing? (Kotler)
Are Monopoly Industries Unaffected by Marketing?
Why is Marketing Hard?
Marketing a Company in Decline
Common Marketing Strategy Mistakes?
Effect of Culture on Marketing Plan
Strategic vs Operational Marketing
The Study of Consumer Behaviour
Effect of Culture on Market Plan
Marketing Ethics are Forgotten
Tips for Preparing a Business Plan
Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules?
Radical Marketing Approach
Marketing Communications as the Nerve of Marketing
Marketing Weaknesses
Is Marketing Management an Art or a Science?
Starting a new plant in Romania
What is More Important in Marketing? Sales Volume or After Sales Service?
Marketing Strategy Must be Dynamic
What is Social Media Marketing?
Change your Company from Sales Driven into Marketing Driven
Product Mix and Pricing
What is Lean Marketing? Definitions
What is Neural Marketing? Definitions
Emergence and Acceleration of the Marketing Profession
Hard and Soft Marketing Styles... :-)
Impact of Internet on Marketing
How to Attract Companies for a Marketing Firm?
PITA Measurement model?
Six Deadly Small Business Marketing Mistakes
Consumer Buying Process
I Love Marketing. Marketing is to love
Linking Consumer behaviour with Marketing
What is B2B? Precise Definition of B2B
International Marketing
Video

Sign up for free


Marketing

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.6 - Last updated: 28-11-2020. All names of their owners.