|
Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.
|
|
Dattatrya
|
What is the difference between strategic marketing and marketing strategy? (...) Read more? Sign up for free
|
|
Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.
Sign up for free Log in
|
| |
|
Landan
|
|
Strategic Marketing
Interesting question. In my view, MARKETING STRATEGY is one type of functional strategy. Other functional strategies include: HRM strategy, Supply Chain strategy, Financial strategy, Sales strategy, etc. Typically, in large firms, after the business strategy is formulated, the various functions in the firm create their functional strategy to align with the business strategy.
More problematic is the term STRATEGIC MARKETING. This term can best be understood when it is compared with operational marketing, which is about such things as advertising, organising events, PR, customer databases, etc. Strategic Marketing on the other hand is dealing with such things as: product (line) strategy, corporate reputation, branding, strategic planning, etc.
|
| |
|
Sherief
|
|
Difference between strategic marketing & marketing strategy
Strategic marketing is related to the corporate le (...)
|
| |
|
Rajat
|
|
Strategic Marketing
Acc to me:
Strategic Marketing would cover how an (...)
|
| |
|
Dr.Hemjith
|
|
Strategic Marketing
Strategic Marketing provides direction and analyse (...)
|
| |
|
Rajiv Kuruppu
|
|
Marketing Strategy Vs Strategic Marketing
The real question that needs to be answered is "wh (...)
|
| |
|
Andrea Stocchetti
|
|
Strategic Marketing vs Operational Marketing
According to general literature strategic marketin (...)
|
| |
|
Nauman Ghauri
|
|
Eastern Vs Western strategies
In the present era, where there is only one countr (...)
|
| |
|
Kalaivanan
|
|
Marketing Strategy vs Strategy Marketing
After the business plan is made, every department (...)
|
| |
|
Bernadette
|
|
Strategic Marketing vs Marketing Startegy
From my view, startegic marketing is the overall v (...)
|
| |
|
Dino, Student (University), United Kingdom
|
|
Strategic Marketing and Marketing Strategy
These two topics are very different but interrelat (...)
|
| |
|
Jayaram, Director, India
|
|
In Short...
Strategic marketing is the process planned to atta (...)
|
| |
|
Dino, Student (University), United Kingdom
|
|
Strategic Marketing versus Marketing Strategy
In my opinion,
- Strategic marketing is using id (...)
|
| |
|
SANAJI, Teacher, Indonesia
|
|
Strategic Marketing versus Marketing Strategy
In my opinion, strategic marketing is a marketing (...)
|
| |
|
Uditha Liyanage
|
|
Strategic Marketing versus Marketing Strategy
In my view,
- Strategic marketing is about "what (...)
|
| |
|
Jaap de Jonge, Editor, Netherlands
|
|
Marketing Strategy
According to Armstrong & Kotler, marketing strateg (...)
|
|
