Strategic Marketing versus Marketing Strategy?

Marketing

 

Next Topic

Marketing > Best Practices > Strategic Marketing versus Marketing Strategy?

Strategic Marketing versus Marketing Strategy?
Dattatrya
What is the difference between strategic marketing and marketing strategy?
 

 
Strategic Marketing
Landan
Interesting question. In my view, MARKETING STRATEGY is one type of functional strategy. Other functional strategies include: HRM strategy, Supply Chain strategy, Financial strategy, Sales strategy, etc. Typically, in large firms, after the business strategy is formulated, the various functions in the firm create their functional strategy to align with the business strategy.
More problematic is the term STRATEGIC MARKETING. This term can best be understood when it is compared with operational marketing, which is about such things as advertising, organising events, PR, customer databases, etc. Strategic Marketing on the other hand is dealing with such things as: product (line) strategy, corporate reputation, branding, strategic planning, etc.
 

   

   

   

   

   

   

   

 
Strategic Marketing vs Marketing Startegy
Bernadette, Sales, Kenya, Member
 

 
Strategic Marketing and Marketing Strategy
Dino, Student (University), United Kingdom, Member
 

 
In Short...
Jayaram, Director, India, Member
 

 
Strategic Marketing versus Marketing Strategy
Dino, Student (University), United Kingdom, Member
 

 
Strategic Marketing versus Marketing Strategy
SANAJI, Teacher, Indonesia, Member
 

 
Strategic Marketing versus Marketing Strategy
Uditha Liyanage, Senior Lecturer, Sri Lanka, Member
 

 
Marketing Strategy
Jaap de Jonge, Management Consultant, Netherlands
 

     

Read all responses and join this discussion yourself.
Support your management career and your personal development with 12manage.

    Log in


Marketing

Forum
Best Practices


Marketing

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.2 - Last updated: 21-11-2019. All names of their owners.