마케팅

연구 마케팅 방법, 모형 및 이론 (A-Z)

마케팅 및 경영학. 무료.

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포함 12manage의 모든 지식 센터와 토론 포럼에 지금 액세스 할 수 있습니다 마케팅. 무료.

마케팅

3C's 모형 Ohmae

4S 웹 마케팅 믹스 Constantinides

7 Ps Booms Bitner

Activity Based Costing [활동기준원가] ABC ABM

ADL 매트릭스 Arthur D. Little

Affiliate Marketing [제휴마케팅]

분석 CRM

ARIMA 모형 Box and Jenkins

Attribution Theory[속성 이론] Heider

Bass Diffusion Model [Bass확산모델] Bass

BCG 매트릭스

Benchmarking 벤치마킹

Blue Ocean Strategy [블루오션전략] Kim

Bottom of the Pyramid [BOP 시장] Prahalad

BPR[업무프로세스 재설계] Hammer Champy

Brand Asset Valuator [브랜드자산 평가지표]

Brand Identity Prism 브랜드아이덴터티 프리즘 Kapferer

Brand Personality[브랜드 개성] Aaker

Break-even Point [BEP, 손익 분기점]

Breakaway Positioning [일탈 포지셔닝] Moon

Bricks and Clicks [온라인 오프라인 공조전략]

Business Assessment Array[사업평가배열, GE 매트릭스]

Business Intelligence [BI, 비즈니스 인텔리전스]

Business Process Reengineering [BPR, 사업재구축] Hammer Champy

Clicks and Mortar [온라인 오프라인 공조전략]

Co-Creation [코크리에이션, 소비자연계가치창조] Prahalad Ramaswamy

Co-opetition [코피티션, 협력적 경쟁] Brandenburger

Competitive Advantage framework [경쟁우위모델] Porter

Core Competence[핵심역량] Hamel Prahalad

Corporate Reputation Quotient [기업명성지수] Harris-Fombrun

Crisis Management [위기 관리]

Cultural Dimensions [문화차원 모델] Hofstede

Customer Relationship Management [고객관계관리]

Customer Satisfaction Model [고객만족모델] Kano

Database Marketing [데이타베이스 마케팅]

Direct Marketing [다이렉트 마케팅]

Direct Response Marketing [직접반응마케팅]

Disruptive Innovation [파괴적 혁신] Christensen

Distinctive Capabilities [독특한 능력] Kay

Dynamic Regression [동태적 회귀분석]

Exploratory Factor Analysis [탐색적 요인분석]

Exponential Smoothing [지수평활법]

Extended Marketing Mix 확장된 마케팅믹스 7P's

5 Forces Porter

Framing [프레이밍] Tversky

GE Business Screen [GE 사업스크린]

Groupthink [집단 사고] Janis

Growth Share Matrix [성장점유 매트릭스] BCG

Hierarchy of Needs [욕구계층이론] Maslow

Industry Change [산업변화] McGahan

Industry Life Cycle [산업수명주기]

Innovation Adoption Curve [혁신수용모델] Rogers

마케팅 믹스 4P's 5P's McCarthy

McKinsey Matrix [GE 매트릭스, 매킨지 매트릭스]

다 채널 마케팅

One-to-one Marketing [일대일 마케팅]

조작상 CRM

Operations Research [OR, 오퍼레이션 리서치]

부분 Brandenburger

PEST Analysis [정치경제사회기술 분석]

Portfolio Analysis [포트폴리오 분석]

Positioning [포지셔닝] Trout

PLC(제품 수명주기) Levitt

Product/Market Grid [제품/시장 그리드] Ansoff

이윤풀 [Profit Pools] Gadiesh, Gilbert

Quality Function Deployment [QFD, 품질기능전개] Akao

Regression Analysis [회귀 분석]

Relationship Marketing [관계마케팅] Levitt

방법 / 모델 추가

Relative Value of Growth [성장의 상대적가치] Mass

Reverse Positioning [역포지셔닝] Moon

Rule of Three [빅3 법칙] Sheth

Scenario Planning [시나리오 플래닝]

SERVQUAL[서브퀄, 서비스품질측정] Zeithaml

Simulation [시뮬레이션] 모델링

스테이지 게이트모델 [Stage-gate] Cooper

Stakeholder Value Perspective [이해관계자 가치관점]

Stealth Positioning [스텔스 포지셔닝] Moon

Strategic Triangle [전략 삼각형] Ohmae

STRATPORT 모델 Larreche

SWOT 분석

TDC 매트릭스 인터넷

Telemarketing [텔레마케팅]

Theory of Constraints [제약이론] Goldratt

Theory of Planned Behavior [계획된 행동 이론] Ajzen

Theory of Reasoned Action [합리적 행위이론] Ajzen Fishbein

Three Dimensional Business Definition [3 차원 사업 정의] Abell

Total Cost of Ownership [총소유비용]

Trajectories of Industry Change [산업변화의 괘적모델] McGahan

Twelve Principles of the Network Economy [네트워크 경제의 12원칙] Kelly

Value Based Management [가치기반 경영]

Value Chain[가치 사슬] Porter

Value Disciplines [가치영역] Treacy Wiersema

The Value Net [가치상관도, 가치망] Brandenburger

Value Profit Chain [가치 이익 사슬] Heskett

Value Stream Mapping [VSM, 가치흐름지도]

기타

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마케팅 프리미엄 커뮤니티.

프리미엄 커뮤니티 (729 개 회원)

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마케팅 포럼.

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Marketing Weaknesses
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Marketing Strategy Must be Dynamic
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Change your Company from Sales Driven into Marketing Driven
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What is Neural Marketing? Definitions
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Product Mix and Pricing
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Impact of Internet on Marketing
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Emergence and Acceleration of the Marketing Profession
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Holistic Marketing
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0 개의 댓글

Hard and Soft Marketing Styles... :-)
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Six Deadly Small Business Marketing Mistakes
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2 개의 댓글

Product Hierarchy
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0 개의 댓글

PITA Measurement model?
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1 개의 댓글

How to Attract Companies for a Marketing Firm?
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1 개의 댓글

Linking Consumer behaviour with Marketing
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10 개의 댓글

I Love Marketing. Marketing is to love
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1 개의 댓글

Consumer Buying Process
Any info on the consumer buying process? (...)

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What is B2B? Precise Definition of B2B
Dear all, what is B2B may seem obvious at first sight. However, take the case of office furniture or even office suppli (...)

3 개의 댓글

International Marketing
To what extent should governments control industry and other factors of production in order to promote international bus (...)

2 개의 댓글

Guerrilla Marketing
This topic has been moved by the Editor to the Ambient Advertising Forum.This message will disapp (...)

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마케팅에 대한 최고 평점 토론 주제. 여기에서 가장 가치있는 아이디어와 실용적인 제안을 찾을 수 있습니다.

Marketing Implementation
A marketing strategy is one thing, successfully implementing it is another! Who knows a good generic marketing implement (...)

140

3 개의 댓글

Marketing plan - Key elements?
What are the key elements of a marketing plan? Based on real example - welcome ;-) thnx 4 help! (...)

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6 개의 댓글

Strategic Marketing versus Marketing Strategy?
What is the difference between strategic marketing and marketing strategy? (...)

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15 개의 댓글

The Future of Marketing
What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the (...)

10 개의 댓글

What is Marketing? (Kotler)
It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It (...)

20 개의 댓글

Are Monopoly Industries Unaffected by Marketing?
Businesses in a monopoly market pay less attention to the contribution marketing can make to create and meet the needs o (...)

2 개의 댓글

Why is Marketing Hard?
Why is marketing for many firms such a challenge? Here are a few reasons I found: 1. Continuous change of marketing: ma (...)

40 개의 댓글

Marketing a Company in Decline
How can one market a company in decline though it still produces good quality. I need assistance as to how to communicat (...)

13 개의 댓글

Common Marketing Strategy Mistakes?
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15 개의 댓글

Effect of Culture on Marketing Plan
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What is Green Marketing? Definitions
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The Study of Consumer Behaviour
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Effect of Culture on Market Plan
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Marketing Ethics are Forgotten
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6 개의 댓글

Tips for Preparing a Business Plan
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Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules?
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27 개의 댓글

Radical Marketing Approach
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Marketing Communications as the Nerve of Marketing
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Is Marketing Management an Art or a Science?
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Starting a new plant in Romania
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What is More Important in Marketing? Sales Volume or After Sales Service?
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What is Social Media Marketing?
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What is Lean Marketing? Definitions
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