마케팅

마케팅 방법, 모형 및 이론 (A-Z)

마케팅

3C's 모형 Ohmae

4S 웹 마케팅 믹스 Constantinides

7 Ps Booms Bitner

Activity Based Costing [활동기준원가] ABC ABM

ADL 매트릭스 Arthur D. Little

Affiliate Marketing [제휴마케팅]

분석 CRM

ARIMA 모형 Box and Jenkins

Attribution Theory[속성 이론] Heider

Bass Diffusion Model [Bass확산모델] Bass

BCG 매트릭스

Benchmarking 벤치마킹

Blue Ocean Strategy [블루오션전략] Kim

Bottom of the Pyramid [BOP 시장] Prahalad

BPR[업무프로세스 재설계] Hammer Champy

Brand Asset Valuator [브랜드자산 평가지표]

Brand Identity Prism 브랜드아이덴터티 프리즘 Kapferer

Brand Personality[브랜드 개성] Aaker

Break-even Point [BEP, 손익 분기점]

Breakaway Positioning [일탈 포지셔닝] Moon

Bricks and Clicks [온라인 오프라인 공조전략]

Business Assessment Array[사업평가배열, GE 매트릭스]

Business Intelligence [BI, 비즈니스 인텔리전스]

Business Process Reengineering [BPR, 사업재구축] Hammer Champy

Clicks and Mortar [온라인 오프라인 공조전략]

Co-Creation [코크리에이션, 소비자연계가치창조] Prahalad Ramaswamy

Co-opetition [코피티션, 협력적 경쟁] Brandenburger

Competitive Advantage framework [경쟁우위모델] Porter

Core Competence[핵심역량] Hamel Prahalad

Corporate Reputation Quotient [기업명성지수] Harris-Fombrun

Crisis Management [위기 관리]

Cultural Dimensions [문화차원 모델] Hofstede

Customer Relationship Management [고객관계관리]

Customer Satisfaction Model [고객만족모델] Kano

Database Marketing [데이타베이스 마케팅]

Direct Marketing [다이렉트 마케팅]

Direct Response Marketing [직접반응마케팅]

Disruptive Innovation [파괴적 혁신] Christensen

Distinctive Capabilities [독특한 능력] Kay

Dynamic Regression [동태적 회귀분석]

Exploratory Factor Analysis [탐색적 요인분석]

Exponential Smoothing [지수평활법]

Extended Marketing Mix 확장된 마케팅믹스 7P's

5 Forces Porter

Framing [프레이밍] Tversky

GE Business Screen [GE 사업스크린]

Groupthink [집단 사고] Janis

Growth Share Matrix [성장점유 매트릭스] BCG

Hierarchy of Needs [욕구계층이론] Maslow

Industry Change [산업변화] McGahan

Industry Life Cycle [산업수명주기]

Innovation Adoption Curve [혁신수용모델] Rogers

마케팅 믹스 4P's 5P's McCarthy

McKinsey Matrix [GE 매트릭스, 매킨지 매트릭스]

다 채널 마케팅

One-to-one Marketing [일대일 마케팅]

조작상 CRM

Operations Research [OR, 오퍼레이션 리서치]

부분 Brandenburger

PEST Analysis [정치경제사회기술 분석]

Portfolio Analysis [포트폴리오 분석]

Positioning [포지셔닝] Trout

PLC(제품 수명주기) Levitt

Product/Market Grid [제품/시장 그리드] Ansoff

이윤풀 [Profit Pools] Gadiesh, Gilbert

Quality Function Deployment [QFD, 품질기능전개] Akao

Regression Analysis [회귀 분석]

Relationship Marketing [관계마케팅] Levitt

방법 / 모델 추가

Relative Value of Growth [성장의 상대적가치] Mass

Reverse Positioning [역포지셔닝] Moon

Rule of Three [빅3 법칙] Sheth

Scenario Planning [시나리오 플래닝]

SERVQUAL[서브퀄, 서비스품질측정] Zeithaml

Simulation [시뮬레이션] 모델링

스테이지 게이트모델 [Stage-gate] Cooper

Stakeholder Value Perspective [이해관계자 가치관점]

Stealth Positioning [스텔스 포지셔닝] Moon

Strategic Triangle [전략 삼각형] Ohmae

STRATPORT 모델 Larreche

SWOT 분석

TDC 매트릭스 인터넷

Telemarketing [텔레마케팅]

Theory of Constraints [제약이론] Goldratt

Theory of Planned Behavior [계획된 행동 이론] Ajzen

Theory of Reasoned Action [합리적 행위이론] Ajzen Fishbein

Three Dimensional Business Definition [3 차원 사업 정의] Abell

Total Cost of Ownership [총소유비용]

Trajectories of Industry Change [산업변화의 괘적모델] McGahan

Twelve Principles of the Network Economy [네트워크 경제의 12원칙] Kelly

Value Based Management [가치기반 경영]

Value Chain[가치 사슬] Porter

Value Disciplines [가치영역] Treacy Wiersema

The Value Net [가치상관도, 가치망] Brandenburger

Value Profit Chain [가치 이익 사슬] Heskett

Value Stream Mapping [VSM, 가치흐름지도]

기타

마케팅 포럼

	What is More Important in Marketing? Sales Volume or After Sales Service? I think after sales service is more important in marketing than initial sales volume. So then why are marketing people always given the pressure of reaching sales targets?...

	Sales Strategies \| Selling Strategies Moghareh and Haghighi (2009) discuss the various selling strategies and how each strategy affects sales performance. The author mentions three selling strategies that would have a positive effect on sales performance:

	Is Marketing Management an Art or a Science? Marketing management represents creativity rooted and augmented by data for strategic decision-making and so must it remain. This article presents contending arguments as to the nature of marketing managementm - whether it is an art or a science - w...

	Six Deadly Small Business Marketing Mistakes Six deadly small business marketing mistakes: 1. Not having a marketing plan. 2. Not differentiating your business from your competition. 3. Not having a systematic referral generating program. 4. Neglecting to communicate and mar...

	What is B2B? Precise Definition of B2B Dear all, what is B2B may seem obvious at first sight. However, take the case of office furniture or even office supplies. These are sold to companies and nonprofit organizations for use in their own offices. As per the definition of B2B it must...

	Marketing Strategy Must be Dynamic Our marketing strategy is never completed! As per my observation I can state this with confidence that every time we target any customer segment or we try to understand any market, we have to come up with new strategies. We can not replicat...

	Sales Methods, Models and Theories I say with a profound bitterness that so far we haven't found a way yet of transforming sales into a science. And it should be... I've been a student of sales for the past 21 years. I try to read every author who becomes a best seller, every int...

	I Love Marketing. Marketing is to love Hi Everybody! I verily believe that marketing is to love! You first have to feel it, to understand it, to live it and finally do it. If one is capable of feeling the needs of the market, the appropriate strategy will emanate naturally from ...

	Sales versus Business Development What exactly is the difference between a sales executive and a business development executive? Any suggestions welcome......

	Marketing a Holistic Approach Marketing doesn�t have a constant definition. It evolves with its environment. Marketing is very diverse and can have many definitions. In general marketing is a subset of organization strategy. The ultimate aim or objective of marketing is to k...

	Marketing is Pathway for Strategic Management Marketing has been like a road for a journey rather than a destination. marketing provides a pathway for tomorrows strategic management. Marketing can learn from the recession elements of the market of sales which have been lost - the importan...

	What is Lean Marketing? Definitions What is lean marketing? Can you give some explanation / information? Thanks......

	International Marketing To what extent should governments control industry and other factors of production in order to promote international business growth....

	What is Social Media Marketing? Hey guys I need your opinion about social media marketing, what do you think what is it, is it a new strategy of marketing or is it just a new concept and related to web technology. ...

	Hard and Soft Marketing Styles... :-) These are the various styles of a marketer: -Hard style: tells he is going to take your money -Soft style: does not tell he his going to take your money, but at the end he his taking it -In between: contractual agreement....

	Effect of Culture on Market Plan Culture is the foundation of human behaviour. It serves as the benchmark or reference point for one's decision torwards a purchase. Culture moulds one's behaviour....

마케팅 프리미엄 커뮤니티

마케팅 교육 및 이벤트

모범 사례 - 마케팅

프리미엄

	Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules? In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that gives your customers value for money. If this is not the case, then it's likely that we're dealing with a

	Marketing Ethics are Forgotten Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a product. This is part of of marketing ethics. I have seen brewery companies encouraging people to take alcoholic drinks for a g...

	Sales versus Marketing Most or all of the MBA institutes teach marketing in their programs. Today's corporate world emerges as sales-oriented with both marketing and sales playing a major role. Many people seem to be recruited for sales jobs. There seems to be a...

	Marketing a Company in Decline How can one market a company in decline though it still produces good quality. I need assistance as to how to communicate to lost customers as I am slightly technically disadvantaged at the production stage....

	Why is Marketing Hard? Why is marketing for many firms such a challenge? Here are a few reasons I found: 1. Continuous change of marketing: marketing asks from businesses to change their products all the time, because customers demand changes all the time. New ...

	Common Marketing Strategy Mistakes? Hi, I am looking for the problems experienced by marketing managers in setting up and implementing marketing strategies. What are the most common mistakes in setting up a marketing strategy?...

	What is Green Marketing? Definitions What is green marketing? I need any researches regarding the green marketing subject....

	Marketing Communications as the Nerve of Marketing Dear all! Do you have some comments on marketing communications as it is called the nerve of marketing, because it is getting directly in touch with your target group!...

	Strategic vs Operational Marketing What are the differences between operational and strategic marketing and some examples of these differences? I can't find the answer anywhere....

	Starting a new plant in Romania At the moment I'm working on my thesis. The main question is, is it interesting for the greenery b.v. to open a new plant in Romania. (trade in fruit and vegetables) At the moment we import for example melons from brazil, and we transport them to r...

	What is Marketing? (Kotler) It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction ...

	The Future of Marketing What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the position of the marketing function in corporations is poor: - Finance, HRM, and Strategy are more important, and Sales is se...

	Strategic Marketing versus Marketing Strategy? What is the difference between strategic marketing and marketing strategy?...

	Marketing plan - Key elements? What are the key elements of a marketing plan? Based on real example - welcome ;-) thnx 4 help!...

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Copyright 2017 12manage - 경영 이러닝 커뮤니티. V14.1 - 마지막 업데이트: 19-8-2017. 모든 상표권은 소유자에게 있습니다.