마케팅

연구 마케팅 방법, 모형 및 이론 (A-Z)

지식 센터에 오신 것을 환영합니다“마케팅”. 목차:

방법, 모델 및 이론
프리미엄 커뮤니티
포럼
모범 사례

12manage 가입. 무료입니다.

로그인

마케팅

3C's 모형 Ohmae

4S 웹 마케팅 믹스 Constantinides

7 Ps Booms Bitner

Activity Based Costing [활동기준원가] ABC ABM

ADL 매트릭스 Arthur D. Little

Affiliate Marketing [제휴마케팅]

분석 CRM

ARIMA 모형 Box and Jenkins

Attribution Theory[속성 이론] Heider

Bass Diffusion Model [Bass확산모델] Bass

BCG 매트릭스

Benchmarking 벤치마킹

Blue Ocean Strategy [블루오션전략] Kim

Bottom of the Pyramid [BOP 시장] Prahalad

BPR[업무프로세스 재설계] Hammer Champy

Brand Asset Valuator [브랜드자산 평가지표]

Brand Identity Prism 브랜드아이덴터티 프리즘 Kapferer

Brand Personality[브랜드 개성] Aaker

Break-even Point [BEP, 손익 분기점]

Breakaway Positioning [일탈 포지셔닝] Moon

Bricks and Clicks [온라인 오프라인 공조전략]

Business Assessment Array[사업평가배열, GE 매트릭스]

Business Intelligence [BI, 비즈니스 인텔리전스]

Business Process Reengineering [BPR, 사업재구축] Hammer Champy

Clicks and Mortar [온라인 오프라인 공조전략]

Co-Creation [코크리에이션, 소비자연계가치창조] Prahalad Ramaswamy

Co-opetition [코피티션, 협력적 경쟁] Brandenburger

Competitive Advantage framework [경쟁우위모델] Porter

Core Competence[핵심역량] Hamel Prahalad

Corporate Reputation Quotient [기업명성지수] Harris-Fombrun

Crisis Management [위기 관리]

Cultural Dimensions [문화차원 모델] Hofstede

Customer Relationship Management [고객관계관리]

Customer Satisfaction Model [고객만족모델] Kano

Database Marketing [데이타베이스 마케팅]

Direct Marketing [다이렉트 마케팅]

Direct Response Marketing [직접반응마케팅]

Disruptive Innovation [파괴적 혁신] Christensen

Distinctive Capabilities [독특한 능력] Kay

Dynamic Regression [동태적 회귀분석]

Exploratory Factor Analysis [탐색적 요인분석]

Exponential Smoothing [지수평활법]

Extended Marketing Mix 확장된 마케팅믹스 7P's

5 Forces Porter

Framing [프레이밍] Tversky

GE Business Screen [GE 사업스크린]

Groupthink [집단 사고] Janis

Growth Share Matrix [성장점유 매트릭스] BCG

Hierarchy of Needs [욕구계층이론] Maslow

Industry Change [산업변화] McGahan

Industry Life Cycle [산업수명주기]

Innovation Adoption Curve [혁신수용모델] Rogers

마케팅 믹스 4P's 5P's McCarthy

McKinsey Matrix [GE 매트릭스, 매킨지 매트릭스]

다 채널 마케팅

One-to-one Marketing [일대일 마케팅]

조작상 CRM

Operations Research [OR, 오퍼레이션 리서치]

부분 Brandenburger

PEST Analysis [정치경제사회기술 분석]

Portfolio Analysis [포트폴리오 분석]

Positioning [포지셔닝] Trout

PLC(제품 수명주기) Levitt

Product/Market Grid [제품/시장 그리드] Ansoff

이윤풀 [Profit Pools] Gadiesh, Gilbert

Quality Function Deployment [QFD, 품질기능전개] Akao

Regression Analysis [회귀 분석]

Relationship Marketing [관계마케팅] Levitt

방법 / 모델 추가

Relative Value of Growth [성장의 상대적가치] Mass

Reverse Positioning [역포지셔닝] Moon

Rule of Three [빅3 법칙] Sheth

Scenario Planning [시나리오 플래닝]

SERVQUAL[서브퀄, 서비스품질측정] Zeithaml

Simulation [시뮬레이션] 모델링

스테이지 게이트모델 [Stage-gate] Cooper

Stakeholder Value Perspective [이해관계자 가치관점]

Stealth Positioning [스텔스 포지셔닝] Moon

Strategic Triangle [전략 삼각형] Ohmae

STRATPORT 모델 Larreche

SWOT 분석

TDC 매트릭스 인터넷

Telemarketing [텔레마케팅]

Theory of Constraints [제약이론] Goldratt

Theory of Planned Behavior [계획된 행동 이론] Ajzen

Theory of Reasoned Action [합리적 행위이론] Ajzen Fishbein

Three Dimensional Business Definition [3 차원 사업 정의] Abell

Total Cost of Ownership [총소유비용]

Trajectories of Industry Change [산업변화의 괘적모델] McGahan

Twelve Principles of the Network Economy [네트워크 경제의 12원칙] Kelly

Value Based Management [가치기반 경영]

Value Chain[가치 사슬] Porter

Value Disciplines [가치영역] Treacy Wiersema

The Value Net [가치상관도, 가치망] Brandenburger

Value Profit Chain [가치 이익 사슬] Heskett

Value Stream Mapping [VSM, 가치흐름지도]

기타

프리미엄 커뮤니티

가입

마케팅 프리미엄 커뮤니티.

프리미엄 커뮤니티 (747 개 회원)

포럼

새로운 주제

마케팅 포럼.

Strategic vs Operational Marketing
What are the differences between operational and strategic marketing and some examples of these differences? I can't fi (...)

7 개의 댓글

Marketing Weaknesses
In his book �Ten Deadly Marketing Sins: Signs and Solutions�, Philip Kotler mentions ten deadly sins that identify weakn (...)

The Role and Value of the Marketing Function
No doubt, marketing capabilities are strong drivers of firm performance. But HOW can marketing as a function contribute (...)

5 개의 댓글

Marketing Strategy Must be Dynamic
Our marketing strategy is never completed!
As per my observation I can state this with confidence that every time w (...)

2 개의 댓글

Product Mix and Pricing
WHAT IS A PRODUCT MIX? MEANING
The Product Mix, also called: "Product Assortment", or: "Product Portfolio" is the c (...)

1 개의 댓글

What is Neural Marketing? Definitions
I want to know what exactly is neural marketing? And is it different from any other way of marketing? (...)

2 개의 댓글

Change your Company from Sales Driven into Marketing Driven
Benefit of being a market driven company rather than one driven by sales.
Far too many companies maintain an antiquat (...)

Holistic Marketing
In today's times, firms that carry out marketing strategies in a standalone fashion, i.e. without understanding and acco (...)

Impact of Internet on Marketing
How has internet affected the marketing practices of big companies?
Which industry or sector is affected the most? (...)

1 개의 댓글

Emergence and Acceleration of the Marketing Profession
According to you, what year or period of time might be considered as a crucial catalysis or acceleration for marketing a (...)

1 개의 댓글

Hard and Soft Marketing Styles... :-)
These are the various styles of a marketer:
Hard style: tells he is going to take your money. Soft style: do (...)

Six Deadly Small Business Marketing Mistakes
Six deadly small business marketing mistakes:
1. Not having a marketing plan.
2. Not differentiating your busi (...)

2 개의 댓글

Product Hierarchy
WHAT IS A PRODUCT HIERARCHY?
A Product Hierarchy is a method of classifying a firm's products/services based on the (...)

PITA Measurement model?
Has anyone ever heard of or used the PITA model (population*incidence*times*amount)? I've used it extensively in retail (...)

1 개의 댓글

How to Attract Companies for a Marketing Firm?
I'm a recent MBA Marketing and want to setup my own marketing and promotions business. I would like your help in what ar (...)

1 개의 댓글

Linking Consumer behaviour with Marketing
I have a small question.. If we could really link the consumer behavior and marketing ... we are assuming that the marke (...)

10 개의 댓글

I Love Marketing. Marketing is to love
Hi Everybody!
I verily believe that marketing is to love! You first have to feel it, to understand it, to live it a (...)

1 개의 댓글

Consumer Buying Process
Any info on the consumer buying process? (...)

5 개의 댓글

What is B2B? Precise Definition of B2B
Dear all, what is B2B may seem obvious at first sight.
However, take the case of office furniture or even office su (...)

3 개의 댓글

International Marketing
To what extent should governments control industry and other factors of production in order to promote international bus (...)

2 개의 댓글

 에 대한 마케팅
아이디어를 교환하는 것은 개인 및 직업 개발을 자극합니다. 그리고 다른 사람들을 도울 수 있습니다! 당신의 관점에 동기를 부여하십시오. 여전히 3 시간 동안 주제를 편집 할 수 있습니다.

모범 사례

회원이 되세요

마케팅에 대한 최고 평점 토론 주제. 여기에서 가장 가치있는 아이디어와 실용적인 제안을 찾을 수 있습니다.

Marketing Implementation
A marketing strategy is one thing, successfully implementing it is another! Who knows a good generic marketing implement (...)

140

3 개의 댓글

Marketing plan - Key elements?
What are the key elements of a marketing plan? Based on real example - welcome ;-) thnx 4 help! (...)

136

6 개의 댓글

Strategic Marketing versus Marketing Strategy?
What is the difference between strategic marketing and marketing strategy? (...)

123

15 개의 댓글

The Future of Marketing
What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the (...)

10 개의 댓글

What is Marketing? (Kotler)
It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It (...)

20 개의 댓글

Are Monopoly Industries Unaffected by Marketing?
Businesses in a monopoly market pay less attention to the contribution marketing can make to create and meet the needs o (...)

2 개의 댓글

Why is Marketing Hard?
Why is marketing for many firms such a challenge? Here are a few reasons I found:
1. Continuous change of marketing (...)

40 개의 댓글

Marketing a Company in Decline
How can one market a company in decline though it still produces good quality. I need assistance as to how to communicat (...)

13 개의 댓글

Common Marketing Strategy Mistakes?
Hi, I am looking for the problems experienced by marketing managers in setting up and implementing marketing strategies. (...)

15 개의 댓글

Effect of Culture on Marketing Plan
How do culture, subculture and core values effect the marketing plan? (...)

3 개의 댓글

What is Green Marketing? Definitions
What is green marketing? I need any researches regarding the green marketing subject. (...)

9 개의 댓글

The Study of Consumer Behaviour
The study of consumer behaviour helps firms to align their product / service offerings to the strongest consumer signals (...)

2 개의 댓글

Effect of Culture on Market Plan
Culture is the foundation of human behaviour. It serves as the benchmark or reference point for one's decision torwards (...)

3 개의 댓글

Marketing Ethics are Forgotten
Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a pr (...)

6 개의 댓글

Tips for Preparing a Business Plan
Can anyone please inform the main steps to be considered in preparing a business plan? Please reply and mention tips to (...)

4 개의 댓글

Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules?
In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that (...)

27 개의 댓글

Radical Marketing Approach
In their book "Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big", Glenn (...)

1 개의 댓글

Marketing Communications as the Nerve of Marketing
Dear all! Do you have some comments on marketing communications as it is called the nerve of marketing, because it is ge (...)

8 개의 댓글

Starting a new plant in Romania
At the moment I'm working on my thesis. The main question is, is it interesting for the greenery b.v. to open a new plan (...)

6 개의 댓글

Is Marketing Management an Art or a Science?
Marketing management represents creativity rooted and augmented by data for strategic decision-making and so must it rem (...)

8 개의 댓글

What is More Important in Marketing? Sales Volume or After Sales Service?
I think after sales service is more important in marketing than initial sales volume. So then why are marketing people a (...)

10 개의 댓글

What is Social Media Marketing?
Hey guys I need your opinion about social media marketing, what do you think what is it, is it a new strategy of marketi (...)

8 개의 댓글

What is Lean Marketing? Definitions
What is lean marketing? Can you give some explanation / information? Thanks... (...)

4 개의 댓글