마케팅

연구 마케팅 방법, 모형 및 이론 (A-Z)

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마케팅

3C's 모형 Ohmae

4S 웹 마케팅 믹스 Constantinides

7 Ps Booms Bitner

Activity Based Costing [활동기준원가] ABC ABM

ADL 매트릭스 Arthur D. Little

Affiliate Marketing [제휴마케팅]

분석 CRM

ARIMA 모형 Box and Jenkins

Attribution Theory[속성 이론] Heider

Bass Diffusion Model [Bass확산모델] Bass

BCG 매트릭스

Benchmarking 벤치마킹

Blue Ocean Strategy [블루오션전략] Kim

Bottom of the Pyramid [BOP 시장] Prahalad

BPR[업무프로세스 재설계] Hammer Champy

Brand Asset Valuator [브랜드자산 평가지표]

Brand Identity Prism 브랜드아이덴터티 프리즘 Kapferer

Brand Personality[브랜드 개성] Aaker

Break-even Point [BEP, 손익 분기점]

Breakaway Positioning [일탈 포지셔닝] Moon

Bricks and Clicks [온라인 오프라인 공조전략]

Business Assessment Array[사업평가배열, GE 매트릭스]

Business Intelligence [BI, 비즈니스 인텔리전스]

Business Process Reengineering [BPR, 사업재구축] Hammer Champy

Clicks and Mortar [온라인 오프라인 공조전략]

Co-Creation [코크리에이션, 소비자연계가치창조] Prahalad Ramaswamy

Co-opetition [코피티션, 협력적 경쟁] Brandenburger

Competitive Advantage framework [경쟁우위모델] Porter

Core Competence[핵심역량] Hamel Prahalad

Corporate Reputation Quotient [기업명성지수] Harris-Fombrun

Crisis Management [위기 관리]

Cultural Dimensions [문화차원 모델] Hofstede

Customer Relationship Management [고객관계관리]

Customer Satisfaction Model [고객만족모델] Kano

Database Marketing [데이타베이스 마케팅]

Direct Marketing [다이렉트 마케팅]

Direct Response Marketing [직접반응마케팅]

Disruptive Innovation [파괴적 혁신] Christensen

Distinctive Capabilities [독특한 능력] Kay

Dynamic Regression [동태적 회귀분석]

Exploratory Factor Analysis [탐색적 요인분석]

Exponential Smoothing [지수평활법]

Extended Marketing Mix 확장된 마케팅믹스 7P's

5 Forces Porter

Framing [프레이밍] Tversky

GE Business Screen [GE 사업스크린]

Groupthink [집단 사고] Janis

Growth Share Matrix [성장점유 매트릭스] BCG

Hierarchy of Needs [욕구계층이론] Maslow

Industry Change [산업변화] McGahan

Industry Life Cycle [산업수명주기]

Innovation Adoption Curve [혁신수용모델] Rogers

마케팅 믹스 4P's 5P's McCarthy

McKinsey Matrix [GE 매트릭스, 매킨지 매트릭스]

다 채널 마케팅

One-to-one Marketing [일대일 마케팅]

조작상 CRM

Operations Research [OR, 오퍼레이션 리서치]

부분 Brandenburger

PEST Analysis [정치경제사회기술 분석]

Portfolio Analysis [포트폴리오 분석]

Positioning [포지셔닝] Trout

PLC(제품 수명주기) Levitt

Product/Market Grid [제품/시장 그리드] Ansoff

이윤풀 [Profit Pools] Gadiesh, Gilbert

Quality Function Deployment [QFD, 품질기능전개] Akao

Regression Analysis [회귀 분석]

Relationship Marketing [관계마케팅] Levitt

방법 / 모델 추가

Relative Value of Growth [성장의 상대적가치] Mass

Reverse Positioning [역포지셔닝] Moon

Rule of Three [빅3 법칙] Sheth

Scenario Planning [시나리오 플래닝]

SERVQUAL[서브퀄, 서비스품질측정] Zeithaml

Simulation [시뮬레이션] 모델링

스테이지 게이트모델 [Stage-gate] Cooper

Stakeholder Value Perspective [이해관계자 가치관점]

Stealth Positioning [스텔스 포지셔닝] Moon

Strategic Triangle [전략 삼각형] Ohmae

STRATPORT 모델 Larreche

SWOT 분석

TDC 매트릭스 인터넷

Telemarketing [텔레마케팅]

Theory of Constraints [제약이론] Goldratt

Theory of Planned Behavior [계획된 행동 이론] Ajzen

Theory of Reasoned Action [합리적 행위이론] Ajzen Fishbein

Three Dimensional Business Definition [3 차원 사업 정의] Abell

Total Cost of Ownership [총소유비용]

Trajectories of Industry Change [산업변화의 괘적모델] McGahan

Twelve Principles of the Network Economy [네트워크 경제의 12원칙] Kelly

Value Based Management [가치기반 경영]

Value Chain[가치 사슬] Porter

Value Disciplines [가치영역] Treacy Wiersema

The Value Net [가치상관도, 가치망] Brandenburger

Value Profit Chain [가치 이익 사슬] Heskett

Value Stream Mapping [VSM, 가치흐름지도]

기타

프리미엄 커뮤니티 - 마케팅

프리미엄 커뮤니티 (698 개 회원)

포럼 - 마케팅

주제에 대한 토론 : 마케팅.

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	What is Lean Marketing? Definitions What is lean marketing? Can you give some explanation / information? Thanks... (...)

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모범 사례 - 마케팅

여기에서 과거의 가장 소중한 토론을 찾을 수 있습니다.

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	Radical Marketing Approach In their book "Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big", Glenn (...)

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	What is More Important in Marketing? Sales Volume or After Sales Service? I think after sales service is more important in marketing than initial sales volume. So then why are marketing people a (...)