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Marketing bestuderen en leren. Methodes, modellen en theorieën (A-Z)

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Marketing

12 Principes van de Netwerkeconomie Kelly

3C Model Ohmae

4S Web Marketingmix Constantinides

7 Ps Booms Bitner

Activity Based Costing ABC ABM

ADL Matrix Arthur D. Little

Affiliate Marketing

Afscheidend Positioneren Moon

Analytische CRM

ARIMA Box and Jenkins

Attributietheorie Heider

Bass Diffusiemodel Bass

BCG-matrix

Bedrijfsbeoordelingsmatrix

Bedrijfsintelligentie (Business Intelligence)

Benchmarken

Blue Ocean Strategie Kim

Bodem van de Piramide Prahalad

BPR-methode Hammer Champy

Break-even Punt

Bricks en Kliks

Co-Creatie Prahalad Ramaswamy

Concurrentievoordeel Porter

Corporate Reputatiemanagement Harris-Fornbrun

Crisismanagement

Culturele Dimensies Hofstede

Database Marketing

Directe Marketing

Direct Response Marketing

Disruptive Innovatie (Ontwrichtende Innovatie) Christensen

Distinctieve Eigenschappen Kay

Driedimensionale Bedrijfsdefinitie Abell

Dynamische Regressie

Één-op-één Marketing

Exponential Smoothing

Framen (Inkaderen) Tversky

GE Bedrijvenmatrix

Gepland Gedragtheorie Ajzen

Groei Aandeel Matrix BCG

Groepsdenken Janis

Heimelijk Positioneren Moon

Herontwerpen van Bedrijfsprocessen Hammer Champy

Industrie Veranderingstrajecten McGahan

Industrielevenscyclus

Innovatie Adoptiekromme Rogers

Kerncompetenties Hamel Prahalad

Klantrelatiemanagement (CRM)

Klanttevredenheidsmodel Kano

Kliks en Mortar

Knelpuntentheorie (Theory of Constraints) Goldratt

Marketingmix-methode 4P's 5P's McCarthy

McKinseymatrix

Merkidentiteit-prisma Kapferer

Merkpersoonlijkheid Aaker

Merkwaarde Waarderingsmethode (BAV)

Multi-channelmarketing

Omgekeerd Positioneren Moon

Onderliggende Factoranalyse

PARTS Brandenburger

Positioneren Trout

Productlevenscyclus Levitt

Product/Markt Matrix Ansoff

Pyramide van Maslow Maslow

Quality Function Deployment Akao

Regressie-analyse

Relatiemarketing Levitt

Regel van Drie Sheth

Relatieve Waarde van Groei Mass

Samenwerking en Concurrentie (Co-opetition) Brandenburger

Scenarioplanning

SERVQUAL-methode Zeithaml

Simulatie en modellering

Stage-Gate Model Cooper

Stakeholderperspectief (Stakeholderwaardeperspectief)

Voeg een methode / model toe

Sterkte-zwakteanalyse (SWOT-analyse)

Strategische Driehoek Ohmae

STRATPORT Larreche

SWOT-analyse

TDC Matrix Internet

Telemarketing

Theorie van Beredeneerde Actie Ajzen Fishbein

Total Cost of Ownership

Uitgebreide Marketingmix 7P's

Value Based Management (Waardesturing)

Waardeketen Porter

Waardedisciplines (Waardeproposities) Treacy Wiersema

Waardenetwerk (Value Net) Brandenburger

Value Profit Chain Heskett

Vijf Krachtenmodel Porter

Waardestromen in Kaart Brengen (Value Stream Mapping)

Winstpoelen (Profit Pools) Gadiesh, Gilbert

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Community of Interest

Marketing Community of Interest.

Community of Interest (3009 leden)

Forum

Forum over Marketing.

	Hoe maak je een Productontwikkelingsplan? Wat is een juiste opzet voor een productontwikkelingsplan? (...) 5 1 reacties

	Behoefteonderzoek binnen een nieuwe markt Hoe kan ik behoeften in kaart brengen binnen een nieuwe markt? Hierbij is er nog geen product, maar op basis van een tre (...) 0 3 reacties

🔥	NIEUW B2B-communicatiemodel \| Model voor B2B-communicatie Voor het schrijven van een marketingcommunicatieplan ben ik op zoek naar een geschikt theoretisch model voor B2B-communi (...) 0 2 reacties

	What is Green Marketing? Definitions What is green marketing? I need any researches regarding the green marketing subject. (...) 25 9 reacties

	Holistic Marketing In today's times, firms that carry out marketing strategies in a standalone fashion, i.e. without understanding and acco (...) 5 0 reacties

	Product Hierarchy WHAT IS A PRODUCT HIERARCHY? A Product Hierarchy is a method of classifying a firm's products/services based on their e (...) 4 0 reacties

Best Practices

De best beoordeelde discussieonderwerpen over Marketing. Hier vindt u de meest waardevolle ideeën en praktische suggesties.

🥇	Wat is Marketing volgens Philip Kotler? Philip Kotler zei: "Authentieke marketing is niet de kunst van het verkopen wat je maakt, maar weten wat je moet maken. (...) 5 0 reacties

🥈	Marketingimplementatiemethoden - Methoden om marketingstrategie te implementeren Een marketingstrategie is één ding, deze met succes uitvoeren is een ander! Wie weet een goede generieke marketingimplem (...) 4 0 reacties

🥉	Wat zijn de belangrijkste onderdelen van een marketingplan? Wat zijn de belangrijkste bouwstenen van een marketing plan? Voorbeeld? (...) 4 1 reacties

	Marketing Implementation A marketing strategy is one thing, successfully implementing it is another! Who knows a good generic marketing implement (...) 140 3 reacties

	Marketing plan - Key elements? What are the key elements of a marketing plan? Based on real example - welcome ;-) thnx 4 help! (...) 136 6 reacties

	Strategic Marketing versus Marketing Strategy? What is the difference between strategic marketing and marketing strategy? (...) 122 15 reacties

	The Future of Marketing What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the (...) 63 10 reacties

	What is Marketing? (Kotler) It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It (...) 53 20 reacties

	Are Monopoly Industries Unaffected by Marketing? Businesses in a monopoly market pay less attention to the contribution marketing can make to create and meet the needs o (...) 46 2 reacties

	Why is Marketing Hard? Why is marketing for many firms such a challenge? Here are a few reasons I found: 1. Continuous change of marketing: ma (...) 40 40 reacties

	Marketing a Company in Decline How can one market a company in decline though it still produces good quality. I need assistance as to how to communicat (...) 34 13 reacties

	Common Marketing Strategy Mistakes? Hi, I am looking for the problems experienced by marketing managers in setting up and implementing marketing strategies. (...) 31 15 reacties

	Effect of Culture on Marketing Plan How do culture, subculture and core values effect the marketing plan? (...) 29 3 reacties

	Strategic vs Operational Marketing What are the differences between operational and strategic marketing and some examples of these differences? I can't fi (...) 25 6 reacties

	The Study of Consumer Behaviour The study of consumer behaviour helps firms to align their product / service offerings to the strongest consumer signals (...) 23 2 reacties

	Effect of Culture on Market Plan Culture is the foundation of human behaviour. It serves as the benchmark or reference point for one's decision torwards (...) 22 3 reacties

	Marketing Ethics are Forgotten Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a pr (...) 18 6 reacties

	Tips for Preparing a Business Plan Can anyone please inform the main steps to be considered in preparing a business plan? Please reply and mention tips to (...) 16 4 reacties

	Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules? In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that (...) 15 27 reacties

	Radical Marketing Approach In their book "Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big", Glenn (...) 15 1 reacties

	Marketing Weaknesses In his book “Ten Deadly Marketing Sins: Signs and Solutions”, Philip Kotler mentions ten deadly sins that identify weakn (...) 13 0 reacties

	Marketing Communications as the Nerve of Marketing Dear all! Do you have some comments on marketing communications as it is called the nerve of marketing, because it is ge (...) 13 8 reacties

	Starting a new plant in Romania At the moment I'm working on my thesis. The main question is, is it interesting for the greenery b.v. to open a new plan (...) 11 6 reacties

	Is Marketing Management an Art or a Science? Marketing management represents creativity rooted and augmented by data for strategic decision-making and so must it rem (...) 11 8 reacties

	What is More Important in Marketing? Sales Volume or After Sales Service? I think after sales service is more important in marketing than initial sales volume. So then why are marketing people a (...) 10 10 reacties

	What is Social Media Marketing? Hey guys I need your opinion about social media marketing, what do you think what is it, is it a new strategy of marketi (...) 9 8 reacties

	Marketing Strategy Must be Dynamic Our marketing strategy is never completed! As per my observation I can state this with confidence that every time we ta (...) 9 2 reacties

	What is Lean Marketing? Definitions What is lean marketing? Can you give some explanation / information? Thanks... (...) 6 4 reacties

	Product Mix and Pricing WHAT IS A PRODUCT MIX? MEANING The Product Mix, also called: "Product Assortment", or: "Product Portfolio" is the compl (...) 6 1 reacties

	Change your Company from Sales Driven into Marketing Driven Benefit of being a market driven company rather than one driven by sales.Far too many companies maintain an antiquated m (...) 6 0 reacties

	What is Neural Marketing? Definitions I want to know what exactly is neural marketing? And is it different from any other way of marketing? (...) 6 2 reacties

	Hard and Soft Marketing Styles... :-) These are the various styles of a marketer: Hard style: tells he is going to take your money. S (...) 5 0 reacties

	Impact of Internet on Marketing How has internet affected the marketing practices of big companies? Which industry or sector is affected the most? Why? (...) 5 1 reacties

	Emergence and Acceleration of the Marketing Profession According to you, what year or period of time might be considered as a crucial catalysis or acceleration for marketing a (...) 5 1 reacties

	PITA Measurement model? Has anyone ever heard of or used the PITA model (populationincidencetimes*amount)? I've used it extensively in retail (...) 4 1 reacties

	How to Attract Companies for a Marketing Firm? I'm a recent MBA Marketing and want to setup my own marketing and promotions business. I would like your help in what ar (...) 4 1 reacties

	Six Deadly Small Business Marketing Mistakes Six deadly small business marketing mistakes: 1. Not having a marketing plan. 2. Not differentiating your business fro (...) 4 2 reacties

	Linking Consumer behaviour with Marketing I have a small question.. If we could really link the consumer behavior and marketing ... we are assuming that the marke (...) 3 10 reacties

	I Love Marketing. Marketing is to love Hi Everybody! I verily believe that marketing is to love! You first have to feel it, to understand it, to live it and f (...) 3 1 reacties

	Consumer Buying Process Any info on the consumer buying process? (...) 3 5 reacties

	What is B2B? Precise Definition of B2B Dear all, what is B2B may seem obvious at first sight. However, take the case of office furniture or even office suppli (...) 1 3 reacties

	International Marketing To what extent should governments control industry and other factors of production in order to promote international bus (...) 0 2 reacties