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Marketing & Verkoop bestuderen en leren. Methodes, modellen en theorieën (A-Z)

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Methoden, modellen en theorieën
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Marketing & Verkoop

12 Principes van de Netwerkeconomie Kelly

3C Model Ohmae

4S Web Marketingmix Constantinides

7 Ps Booms Bitner

Activity Based Costing ABC ABM

ADL Matrix Arthur D. Little

Affiliate Marketing

Afscheidend Positioneren Moon

Analytische CRM

ARIMA Box and Jenkins

Attributietheorie Heider

Bass Diffusiemodel Bass

BCG-matrix

Bedrijfsbeoordelingsmatrix

Bedrijfsintelligentie (Business Intelligence)

Benchmarken

Blue Ocean Strategie Kim

Bodem van de Piramide Prahalad

BPR-methode Hammer Champy

Break-even Punt

Bricks en Kliks

Co-Creatie Prahalad Ramaswamy

Concurrentievoordeel Porter

Corporate Reputatiemanagement Harris-Fornbrun

Crisismanagement

Culturele Dimensies Hofstede

Database Marketing

Directe Marketing

Direct Response Marketing

Disruptive Innovatie (Ontwrichtende Innovatie) Christensen

Distinctieve Eigenschappen Kay

Driedimensionale Bedrijfsdefinitie Abell

Dynamische Regressie

Één-op-één Marketing

Exponential Smoothing

Framen (Inkaderen) Tversky

GE Bedrijvenmatrix

Gepland Gedragtheorie Ajzen

Groei Aandeel Matrix BCG

Groepsdenken Janis

Heimelijk Positioneren Moon

Herontwerpen van Bedrijfsprocessen Hammer Champy

Industrie Veranderingstrajecten McGahan

Industrie Levenscyclus

Innovatie Adoptiekromme Rogers

Kerncompetenties Hamel Prahalad

Klantrelatiemanagement (CRM)

Klanttevredenheidsmodel Kano

Kliks en Mortar

Knelpuntentheorie (Theory of Constraints) Goldratt

Marketingmix-methode 4P's 5P's McCarthy

McKinseymatrix

Merkidentiteit-prisma Kapferer

Merkpersoonlijkheid Aaker

Merkwaarde Waarderingsmethode (BAV)

Multi-channelmarketing

Omgekeerd Positioneren Moon

Onderliggende Factoranalyse

PARTS Brandenburger

Positioneren Trout

Productlevenscyclus Levitt

Product/Markt Matrix Ansoff

Pyramide van Maslow Maslow

Quality Function Deployment Akao

Regressie-analyse

Relatiemarketing Levitt

Regel van Drie Sheth

Relatieve Waarde van Groei Mass

Samenwerking en Concurrentie (Co-opetition) Brandenburger

Scenarioplanning

SERVQUAL-methode Zeithaml

Simulatie en modellering

Stage-Gate Model Cooper

Stakeholderperspectief (Stakeholderwaardeperspectief)

Voeg een methode / model toe

Sterkte-zwakteanalyse (SWOT-analyse)

Strategische Driehoek Ohmae

STRATPORT Larreche

SWOT-analyse

TDC Matrix Internet

Telemarketing

Theorie van Beredeneerde Actie Ajzen Fishbein

Total Cost of Ownership

Uitgebreide Marketingmix 7P's

Value Based Management (Waardesturing)

Waardeketen Porter

Waardedisciplines (Waardeproposities) Treacy Wiersema

Waardenetwerk (Value Net) Brandenburger

Value Profit Chain Heskett

Vijf Krachtenmodel Porter

Waardestromen in Kaart Brengen (Value Stream Mapping)

Winstpoelen (Profit Pools) Gadiesh, Gilbert

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Community of Interest

Marketing en Verkoop Community of Interest.

Community of Interest (3020 leden)

Discussies

Forum over Marketing en Verkoop.

Begin een nieuw onderwerp

Wat is Marketing volgens Philip Kotler?
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Wat zijn de belangrijkste onderdelen van een marketingplan?
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What is Marketing? (Kotler)
It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It...

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Are Monopoly Industries Unaffected by Marketing?
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Common Marketing Strategy Mistakes?
Hi, I am looking for the problems experienced by marketing managers in setting up and implementing marketing strategies....

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Effect of Culture on Marketing Plan
How do culture, subculture and core values effect the marketing plan?...

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Strategic vs Operational Marketing
What are the differences between operational and strategic marketing and some examples of these differences? I can't fi...

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What is Green Marketing? Definitions
What is green marketing? I need any researches regarding the green marketing subject....

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Marketing Ethics
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Tips for Preparing a Business Plan
Can anyone please inform the main steps to be considered in preparing a business plan? Please reply and mention tips to ...

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Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules?
In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that...

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Radical Marketing Approach
In their book "Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big", Glenn ...

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The Role and Value of the Marketing Function
No doubt, marketing capabilities are strong drivers of firm performance. But HOW can marketing as a function contribute ...

5 reacties

Signs of Marketing Weaknesses
In his book "Ten Deadly Marketing Sins: Signs and Solutions", Philip Kotler mentions ten deadly sins that identify weakn...

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Marketing Communications
Dear all! Do you have some comments on marketing communications as it is called the nerve of marketing, because it is ge...

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Is Marketing Management an Art or a Science?
Marketing management represents creativity rooted and augmented by data for strategic decision-making and so must it rem...

8 reacties

What is More Important? Sales Volume or After Sales Service?
I think after sales service is more important in marketing than initial sales volume. So then why are marketing people a...

10 reacties

What is Social Media Marketing?
Hey guys I need your opinion about social media marketing, what do you think what is it, is it a new strategy of marketi...

8 reacties

Marketing Tactics Must be Dynamic
Our marketing strategy is never completed!
As per my observation I can state this with confidence that every time w...

2 reacties

What is Lean Marketing? Definitions
What is lean marketing? Can you give some explanation / information? Thanks......

4 reacties

From a Sales-driven Into a Marketing-driven Company
Benefit of being a market driven company rather than one driven by sales.
Far too many companies maintain an antiquat...

Holistic Marketing
In today's times, firms that carry out marketing strategies in a standalone fashion, i.e. without understanding and acco...

What is Neuromarketing? Definitions
I want to know what exactly is neuromarketing or neural marketing? And is it different from any other way of marketing?...

3 reacties

Hard and Soft Marketing Styles 😜
These are the various styles of a marketer:
Hard style: Marketer tells he is going to take your money and takes...

Impact of Internet on Marketing
How has internet affected the marketing practices of big companies?
Which industry or sector is affected the most? ...

1 reacties

Emergence and Acceleration of the Marketing Profession
According to you, what year or period of time might be considered as a crucial catalysis or acceleration for marketing a...

1 reacties

Best Practices

De best beoordeelde onderwerpen over Marketing en Verkoop. Hier vindt u de meest waardevolle ideeën en praktische suggesties.

Implementation of Marketing Strategy
A marketing strategy is one thing, successfully implementing it is another! Who knows a good generic marketing implement...

140

3 reacties

Marketing Plan - Key Elements?
What are the key elements of a marketing plan? Based on real example - welcome ;-) thnx 4 help!...

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6 reacties

Strategic Marketing versus Marketing Strategy?
What is the difference between strategic marketing and marketing strategy?...

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15 reacties

The Future of Marketing
What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the...

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Why is Marketing Hard? 50 Reasons
Why is marketing for many firms such a challenge? Here are a few reasons I found:
1. Continuous change of marketing...

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Marketing a Company in Decline
How can one market a company in decline though it still produces good quality. I need assistance as to how to communicat...

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