Marketing





Marketing. Methodes, Modellen en Theorieën (A-Z)

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Marketing


12 Principes van de Netwerkeconomie Kelly

3C Model Ohmae

4S Web Marketingmix Constantinides

7 Ps Booms Bitner

Activity Based Costing ABC ABM

ADL Matrix Arthur D. Little

Affiliate Marketing

Afscheidend Positioneren Moon

Analytische CRM

ARIMA Box and Jenkins

Attributietheorie Heider

Bass Diffusiemodel Bass

BCG-matrix

Bedrijfsbeoordelingsmatrix

Bedrijfsintelligentie (Business Intelligence)

Benchmarken


Blue Ocean Strategie Kim

Bodem van de Piramide Prahalad

BPR-methode Hammer Champy

Break-even Punt

Bricks en Kliks

Co-Creatie Prahalad Ramaswamy

Concurrentievoordeel Porter

Corporate Reputatiemanagement Harris-Fornbrun

Crisismanagement

Culturele Dimensies Hofstede

Database Marketing

Directe Marketing

Direct Response Marketing

Disruptive Innovatie (Ontwrichtende Innovatie) Christensen

Distinctieve Eigenschappen Kay

Driedimensionale Bedrijfsdefinitie Abell

Dynamische Regressie

Één-op-één Marketing

Exponential Smoothing

Framen (Inkaderen) Tversky

GE Bedrijvenmatrix

Gepland Gedragtheorie Ajzen

Groei Aandeel Matrix BCG

Groepsdenken Janis

Heimelijk Positioneren Moon

Herontwerpen van Bedrijfsprocessen Hammer Champy

Industrie Veranderingstrajecten McGahan

Industrielevenscyclus


Innovatie Adoptiekromme Rogers

Kerncompetenties Hamel Prahalad

Klantrelatiemanagement (CRM)

Klanttevredenheidsmodel Kano

Kliks en Mortar

Knelpuntentheorie (Theory of Constraints) Goldratt

Marketingmix-methode 4P's 5P's McCarthy

McKinseymatrix

Merkidentiteit-prisma Kapferer

Merkpersoonlijkheid Aaker

Merkwaarde Waarderingsmethode (BAV)

Multi-channelmarketing

Omgekeerd Positioneren Moon

Onderliggende Factoranalyse

Operationele CRM

Operations Research

PARTS Brandenburger

PEST Analyse

Portefeuilleanalyse

Positioneren Trout

Productlevenscyclus Levitt

Product/Markt Matrix Ansoff

Pyramide van Maslow Maslow

Quality Function Deployment Akao

Regressie-analyse

Relatiemarketing Levitt

Regel van Drie Sheth

Relatieve Waarde van Groei Mass


Samenwerking en Concurrentie (Co-opetition) Brandenburger

Scenarioplanning

SERVQUAL-methode Zeithaml

Simulatie en modellering

Stage-Gate Model Cooper

Stakeholderperspectief (Stakeholderwaardeperspectief)


Voeg een methode / model toe


Sterkte-zwakteanalyse (SWOT-analyse)

Strategische Driehoek Ohmae

STRATPORT Larreche

SWOT-analyse

TDC Matrix Internet

Telemarketing

Theorie van Beredeneerde Actie Ajzen Fishbein

Total Cost of Ownership

Uitgebreide Marketingmix 7P's

Value Based Management (Waardesturing)

Waardeketen Porter

Waardedisciplines (Waardeproposities) Treacy Wiersema

Waardenetwerk (Value Net) Brandenburger

Value Profit Chain Heskett

Vijf Krachtenmodel Porter

Waardestromen in Kaart Brengen (Value Stream Mapping)

Winstpoelen (Profit Pools) Gadiesh, Gilbert

meer

 
Community of Interest - Marketing


Community of Interest (3353 leden)


Forum - Marketing  

Hier vindt u interessante en leerzame discussies.


  Hoe maak je een Productontwikkelingsplan? (1 reacties)
Wat is een juiste opzet voor een productontwikkelingsplan?...
 
 
 
 
  Wat is Marketing volgens Philip Kotler?
Philip Kotler zei: "Authentieke marketing is niet de kunst v...
 
 
 
 
  Marketingimplementatiemethoden - Methoden om marketingstrategie te implementeren
Een marketingstrategie is één ding, deze met succes uitvoere...
 
 
 
 
  Wat zijn de belangrijkste onderdelen van een marketingplan? (1 reacties)
Wat zijn de belangrijkste bouwstenen van een marketing plan?...
 
 
 
 
  B2B-communicatiemodel | Model voor B2B-communicatie (2 reacties)
Voor het schrijven van een marketingcommunicatieplan ben ik ...
 
 
 
 
  Behoefteonderzoek binnen een nieuwe markt (3 reacties)
Hoe kan ik behoeften in kaart brengen binnen een nieuwe mark...
 
 
 
 
  Effect of Culture on Marketing Plan (3 reacties)
How do culture, subculture and core values effect the market...
 
 
 
 
  The Study of Consumer Behaviour (2 reacties)
The study of consumer behaviour helps firms to align their p...
 
 
 
 
  Effect of Culture on Market Plan (3 reacties)
Culture is the foundation of human behaviour. It serves as t...
 
 
 
 
  Tips for Preparing a Business Plan (4 reacties)
Can anyone please inform the main steps to be considered in ...
 
 
 
 
  Marketing Weaknesses
In his book “Ten Deadly Marketing Sins: Signs and Solutio...
 
 
 
 
  Marketing Strategy Must be Dynamic (2 reacties)
Our marketing strategy is never completed! As per my observ...
 
 
 
 
  Change your Company from Sales Driven into Marketing Driven
Benefit of being a market driven company rather than one dri...
 
 
 
 
  What is Lean Marketing? Definitions (4 reacties)
What is lean marketing? Can you give some explanation / info...
 
 
 
 
  What is Neural Marketing? Definitions (1 reacties)
I want to know what exactly is neural marketing? And is it d...
 
 
 
 
  Hard and Soft Marketing Styles... :-)
These are the various styles of a marketer:
  • Har...
 
 
 
 
  Impact of Internet on Marketing (1 reacties)
How has internet affected the marketing practices of big com...
 
 
 
 
  Emergence and Acceleration of the Marketing Profession (1 reacties)
According to you, what year or period of time might be consi...
 
 
 
 
  Marketing a Holistic Approach
Marketing doesn’t have a constant definition. It evolves wit...
 
 
 
 
  Six Deadly Small Business Marketing Mistakes (2 reacties)
Six deadly small business marketing mistakes: 1. Not having...
 
 
 
 
  PITA Measurement model? (1 reacties)
Has anyone ever heard of or used the PITA model (population*...
 
 
 
 
  How to Attract Companies for a Marketing Firm? (1 reacties)
I'm a recent MBA Marketing and want to setup my own marketin...
 
 
 
 
  Linking Consumer behaviour with Marketing (9 reacties)
I have a small question.. If we could really link the consum...
 
 
 
 
  I Love Marketing. Marketing is to love (1 reacties)
Hi Everybody! I verily believe that marketing is to love! Y...
 
 
 
 
  Consumer Buying Process (3 reacties)
Any info on the consumer buying process?...
 
 
 
 
  What is B2B? Precise Definition of B2B (3 reacties)
Dear all, what is B2B may seem obvious at first sight. Howe...
 
 
 
 
  International Marketing (2 reacties)
To what extent should governments control industry and other...
 
 
 
 

Best Practices - Marketing

Hier vindt u de meest waardevolle ideeën.


  Marketing Implementation (3 reacties)
A marketing strategy is one thing, successfully implementing...
 
 
 
 
  Marketing plan - Key elements? (6 reacties)
What are the key elements of a marketing plan? Based on real...
 
 
 
 
  Strategic Marketing versus Marketing Strategy? (15 reacties)
What is the difference between strategic marketing and marke...
 
 
 
 
  The Future of Marketing (10 reacties)
What is the future of marketing? A Dutch marketing magazine ...
 
 
 
 
  What is Marketing? (Kotler) (20 reacties)
It was Philip Kotler who said: "Authentic marketing i...
 
 
 
 
  Are Monopoly Industries Unaffected by Marketing? (2 reacties)
Businesses in a monopoly market pay less attention to the co...
 
 
 
 
  Why is Marketing Hard? (40 reacties)
Why is marketing for many firms such a challenge? Here are a...
 
 
 
 
  Marketing a Company in Decline (13 reacties)
How can one market a company in decline though it still prod...
 
 
 
 
  Common Marketing Strategy Mistakes? (15 reacties)
Hi, I am looking for the problems experienced by marketing m...
 
 
 
 
  Strategic vs Operational Marketing (6 reacties)
What are the differences between operational and strategic m...
 
 
 
 
  What is Green Marketing? Definitions (7 reacties)
What is green marketing? I need any researches regarding the...
 
 
 
 
  Marketing Ethics are Forgotten (6 reacties)
Many companies have completely forgotten the fact that marke...
 
 
 
 
  Radical Marketing Approach (1 reacties)
In their book "Radical Marketing: From Harvard to Harley, Le...
 
 
 
 
  Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules? (27 reacties)
In his book Antifragile, Taleb stated that the core of bu...
 
 
 
 
  Marketing Communications as the Nerve of Marketing (8 reacties)
Dear all! Do you have some comments on marketing communicati...
 
 
 
 
  Starting a new plant in Romania (6 reacties)
At the moment I'm working on my thesis. The main question is...
 
 
 
 
  Is Marketing Management an Art or a Science? (8 reacties)
Marketing management represents creativity rooted and augmen...
 
 
 
 
  What is More Important in Marketing? Sales Volume or After Sales Service? (10 reacties)
I think after sales service is more important in marketing t...
 
 
 
 
  What is Social Media Marketing? (8 reacties)
Hey guys I need your opinion about social media marketing, w...
 
 
 
 



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