Blue Ocean Strategy (Стратегия голубого океана)

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Океан красного цвета Blue Ocean Strategy (Стратегия голубого океана)

Что такое Blue Ocean Strategy (Стратегия голубого океана)? Описание

Вместо конкуренции внутри существующей отрасли или попыток переманить клиентов от конкурентов (стратегия кровавого или красного океана) W. Chan Kim и Renée Mauborgne предлагают Blue Ocean Strategy (Стратегию голубого океана): создание неоспоримого рыночного пространства, которое делает конкуренцию нерелевантной.


Согласно Kim и Mauborgne в статье HBR, октябрь 2004, конкурируя в переполненных отраслях невозможно обеспечить высокий уровень показателей. Реальная возможность в следующем: создавать голубые океаны неоспоримого рыночного пространства.


Критика концепции конкурентного преимущества

Конечно, конкуренция важна. Но путем фокусировать на конкуренции и Competitive Advantage (Конкурентное преимущество), согласно Kim и Mauborgne, ученые, компании, и консультанты игнорировали 2 очень важных - и далеко прибыльно - аспекта стратегии:

  • Найти и создать голубые океаны, и
  • Использовать и защитить голубые океаны. Эти задачи отличны от тех задач, которым стратеги уделяли большую часть своего внимания.

В голубых океанах спрос создается, а не достается победителю. Существует достаточно возможностей для роста, прибыльного и быстрого.


2 способа создать голубые океаны

  1. Один заключается в запуске абсолютно новых отраслей, так же как eBay создал онлайн аукционы.
  2. Чаще голубой океан создается внутри красного океана, когда компания расширяет границы существующей отрасли.

Безусловно, Kim и Mauborge заслуживают уважения за то, что указали на излишнее ориентирование на конкурентное преимущество, а также за их красивую метафору о двух видах океанов.


Книга: W. Chan Kim, Renée Mauborgne - Blue Ocean Strategy


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🔥 НОВЫЙ Applicability of the "Blue Oce
The concept is an extremely high-level approach to strategic management without any specific and applicable suggestions (...)
24
 
Visionary Leadership and Blue Ocean Strategy
I think Blue Ocean Strategy (BOS) success merely depends on the leadership of the leader and how visionary the leader is (...)
78
 
45 комментария
What is the Four Action Framework?
I am looking for more information on the 4 action framework. I found that it's a key tool in the Blue Ocean Strategy pro (...)
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What are Execution Hurdles in Blue Ocean Strategy?
Stumbling on the web I found there are 4 execution hurdles in Blue Ocean Strategy:
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2. Motivation< (...)
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Blue Ocean Strategy - Three Tiers of Noncustomers
There are three tiers of non-customers that can be transformed into customers. They differ in their relative distance fr (...)
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Blue Ocean Strategy - Buyer Experience Cycle
In Blue Ocean Strategy there is a tool called Buyer Experience Cycle. It deals with the experience a buyer has in the va (...)
8
 
1 комментария
This Isn't Strategy?
This could be a few things but, strategy, really? It's a process at best either, deliberate (ROS) or emergent (BOS). It (...)
8
 
2 комментария
Blue Ocean Strategy: Buyer Utility Levers
In Blue Ocean Strategy, the Buyer Utility Map is a chart that shows the six buy utility levers:
1. Productivity
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8
 
1 комментария
Blue Ocean Strategic Sequencing - Apple
I think Apple computers have demonstrated remarkable success of Blue Ocean strategies time and again by launching new pr (...)
8
 
2 комментария
The Importance of Innovating
This model is useful because it makes managers think about breaking the rules of competition.
Aristoteles said: "Yo (...)
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1 комментария
Blue Ocean Strategy for UPS
UPS currently operates world wide and is at the forefront with electronic shipping technologies and a massive fleet of t (...)
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1 комментария
Blue Ocean Strategy Sequence L.L. Bean
The four steps of strategic sequencing for L.L. Bean's Blue Ocean Strategy (BOS) begin with buyer utility and the six st (...)
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1 комментария
Not Properly Contested Markets
Some markets are not properly contested, can such a situation be considered as a blue ocean? (...)
6
 
BOS in Less Developed Countries
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In the market place in less d (...)
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1 комментария
Navy Federal Credit Union
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1 комментария
Filtering Blue Ocean Ideas: Strategic Overlays
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14 комментария
Blue Ocean Strategy Sequencing for Blockbuster
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2 комментария
Blue Ocean Strategy versus RBV and MBV
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Blue Ocean Strategic Sequencing - Amtrak
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Blue Ocean Strategy Research
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4
 
2 комментария
Blue Ocean Strategic Sequencing for US Airways?
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4
 
1 комментария
Papa Murphy's Strategic Sequence
Papa Murphys strategic sequence:
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4
 
Verizon Communications Strategic Sequencing
Verizon communications Strategic Sequence:
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Nintendo's Wii BOS Strategic Sequence
Get the Strategic Sequence right," is an important part of the Blue Ocean strategy. Buyer utility, price, cost and adopt (...)
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1 комментария
Blue Ocean Strategic Sequence for Barnes and Noble
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3
 
Blue Ocean Strategic Sequencing on Disney
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7 комментария
Blue Ocean Strategic Sequence for Amazon.com
To create a Blue Ocean Strategy company there has to be Strategic Sequencing. The components of BOS strategic sequencing (...)
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1 комментария
The Blue Ocean Strategy (BOS) Sequence of Citibank
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Best Buy - Blue Ocean Strategy Proposal
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3
 
1 комментария
BOS and ROS are Both Supplier Centric
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3
 
Blue Ocean Strategic Sequencing for Delta Airlines
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Validated Instrument for Measuring Blue Ocean Strategy
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5 комментария
Getting the Strategic Sequence Right for Verizon Wireless Droid Pro
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1 комментария
How to Start with Blue Ocean Strategy?
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Nestle Blue Ocean Strategy Sequencing
Nestle's Blue Ocean Strategy Sequence
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3
 
2 комментария
eBay's Blue Ocean Strategy Strategic Sequence
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8 комментария
Blue Ocean Strategic Sequence for Blockbuster
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CSR Part of Blue Ocean Strategy
Companies may consider Corporate Social Responsibility (CSR) as part of Blue Ocean strategy. Recent research concluded t (...)
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Sony Playstation in Medical Field
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2
 
2 комментария
Blue Ocean Strategic Sequencing - Exxon Mobil
Im completing a college assignment and request feedback on my thoughts about Exxon Mobil and Blue Ocean sequencing.
(...)
2
 
1 комментария
Blue Ocean Strategy Success Example in India
Another example of huge success of blue ocean strategy is 2 wheeler market in India in mid eighties.
Upto mid eight (...)
2
 
First Mover Advantage / Price Maker in BOS
As soon as an organisation identified a new sector/industry as a part of BOS and enter it successfully, they will get a (...)
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Strategic Sequencing Education Industry for Adults
There needs to be significant changes in the way education is delivered to adult learners. A new company could use this (...)
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Six Paths Framework for Property Management Companies
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Blue Ocean Sequencing - Bank of America
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1
 
BP Moving From Red Ocean to Blue Ocean
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3 комментария
Blue Ocean Strategic Sequence for Oreck Direct
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Blue Ocean Strategic Sequencing in Office Furniture
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Blue Ocean Strategic Sequencing - Best Buy
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Wal-Mart Strategic Sequence
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Blue Ocean Strategic Sequencing - Dell
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Blue, Green or Even Violet Ocean Strategies
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7 комментария

What is a Strategic Sequence?
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4 комментария

Using Blue Ocean Strategy Inside Companies
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1 комментария

Blue Ocean Strategy Disadvantages
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10 комментария

What is a Pioneer-Migrator-Settler Map (PMS Map)?
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1 комментария

How to Avoid Imitation of Blue Ocean Strategy?
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5 комментария

Differences in BOS / ROS Cultures
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15 комментария

BOS = Niche Market Strategy
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4 комментария

Why is it called 'Blue' Ocean Strategy?
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9 комментария

Blue Ocean Strategy in Small Companies
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11 комментария

Creating a New Mental Category
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25 комментария

Six Paths to Moving from Red to Blue Ocean
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3 комментария

Porter Model vs Blue Ocean Strategy
Does anyone know about the differences between Porter's (5 Forces, Competitive Advantage) Strategy Model and Blue Ocean (...)
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8 комментария

BOS: more of the same
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17 комментария

Can a Blue Ocean Eventually Turn Into a Red Ocean?
When a company creates a blue ocean by foreseeing an opportunity, there is always a chance of other companies entering t (...)
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8 комментария

'Purple' Ocean Strategy
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32 комментария

The Context Determines BOS or ROS
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3 комментария

Define the Gap in the Market
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Blue Ocean Strategy of Google
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Blue Ocean is Economics Failure
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6 комментария

Эксперт Советы

Продвинутое понимание Blue Ocean Strategy (Английский). Здесь вы найдете профессиональные советы экспертов.


Diagnostic Framework for Building a Blue Ocean Strategy

Blue Ocean Strategy Formation
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Challenging the Existing Strategic Logic

Blue Ocean Strategy Tools
A great BOS-tool Kim and Mauborgne described is the "Four Actions Framework". This Four Actions Framework can be used to (...)

How to Find Good Product Ideas? List of 10 Approaches

Discovering New-Product Ideas, Creative Approaches
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Blue Ocean Strategy Tools, Frameworks and Methodologies

Summaries of all BOS Tools
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Innovation Pitfalls

Avoiding Innovation Traps
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The Value Creation Logic Types

Discovering Blue Oceans
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How to Find or Create A Blue Ocean?

Approaches to Reconstruct Market Boundaries
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Recent Innovation Trends | New Innovation Types

Open innovation, User Innovation, Value Innovation, Bottom-up Innovation
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How to Detect Consumer Needs that are Unmet?

Product Innovation, New Product Development, Innovation Strategy
In their article New Business Models in Emerging Markets" (Harvard Business Review, January-February 2011), Matthew J. E (...)

Pitfalls and Obstacles in Product Development Strategy

Product Development, Product Portfolio Management
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Value Innovation Strategy Best Practices

Understanding the Fundamentals of Blue Ocean Strategy
The fundamentals of the "Blue Ocean" concept can be found in an earlier HBR artice by W. C. Kim and R. Mauborgne (1997) (...)

A Closer Look Into Customer Value

Customer Value Analysis, Strategic Marketing, Innovation Strategy
It is often argued that customer value is required for staying competitive and successful as organization. But in what w (...)

How to Think Differently in Blue Ocean Strategy and Innovation?

How to Be Innovative
Strategy is always related with risk, due to market volatility. Also todays volatility is increasing very fast. So inno (...)

How to Determine the Right PRICING?

Steps to Strategic Pricing
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How Can Incumbents Respond to Disruptors?

5 Strategic Options in Reaction to Disruptors
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How to Lead an Innovation Team

Best Practices, Innovation Team Management
In order to become a great innovation team leader, Ram Charan suggests in the article "P&G's Innovation Culture" (strate (...)

In Which Direction Should we Grow our Portfolio?

Portfolio Strategy, Innovation Strategy
According to Professor Aneel G. Karnani in 'Mastering Strategy', there's no standard way to gain market value for all bu (...)

Innovating by Reconsidering Value Delivery

Fundamental Innovation
When innovating their business model, companies need to reconsider their value proposition from all perspectives. One of (...)

Classes of Innovation | Sources of Innovation

Innovation, Creativity, Organizational Innovativeness, Lateral Thinking, Out of the Box Thinking, Blue Ocean Strategy
TWO CLASSES OF INNOVATION Innovation can be triggered or enabled by two broad classes: KNOWLEDGE PUSH: Innovation trig (...)

How to Design Experiments to Support Decision-making on Strategic Innovations

Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes
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Why Large Firms are Having Difficulties to Deal with Disruptive Innovations

Innovation Management
Christensen explains why many firms, especially large firms, have trouble with adapting and thus with surviving when dea (...)

What Makes a Company Innovative?

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A futurethink 2006 Innovation Tracker Survey mentions: - Ability to create a climate that continuously fosters innovat (...)

Designing Complex Products or Systems Through Iterative Rapid-cycle Prototyping

Design Thinking, Disruptive Innovation, Blue Ocean Strategy, Introducing Complex Systems, Co-Creation
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Entrepreneurial Strategies in Emerging Markets

Emergent Strategy, Entrepreneurship, Strategic Innovation
Chanvatipsakul and Wongsurawat (2013) examined the reasons why SMEs are successful in entering emerging markets while bi (...)
Источники Информации

Различные источники информации о Стратегия голубого океана. Здесь вы найдете PowerPoints, видео, новости и т.д., чтобы использовать в своих собственных лекциях и практических занятиях.


Introduction to BOS

Comprehensive Presentation Introducing BOS
Comprehensive presentation introducing BOS. Topics: - Blue Ocean Vs. Red Ocean Strategy - Blue Ocean Strategy Tools - (...)

Conversation with Chan Kim and Mauborgne

Interview
Interview with W. Chan Kim and Renee Mauborgne. 10 questions and answers about BOS and ROS. (...)

Co-opetition, PARTS and Changing the Strategic Game

Business Strategy, Innovation Strategy
Comprehensive presentation about the concept of co-opetition based on Brandenburger and Nalebuff (1998), including the f (...)

First Introduction to Blue Ocean Strategy

Understanding the Definitions of Blue and Red Ocean Strategy
Short visual introduction of the 2 types of strategy as conceived by Kim and Mauborgne. Blue Ocean Strategy is a way to (...)

Techniques for Entrepreneurial Thinking

Entrepreneurship, Critical Thinking, Creative Thinking, Lateral Thinking, Entrepreneurial Thinking
This presentation elaborates on the different types of thinking for successful entrepreneurship. The presentation includ (...)

Reinventing your Business Model

Business Model Change, Strategic Innovation
A presentation that clearly explains the concept of changing business models according to Kagermann, Johnson and Christe (...)

Blue Ocean Theory Success Stories

Short Introduction and Success Stories of BOS
In worlds business today many companies are swimming in the red ocean of bloody competition. To obtain profitable grow (...)

Blue and Red Ocean Strategy Diagram

Strategic Innovation
Download and edit this 12manage PowerPoint graphic for limited personal, educational and business use. Republishing in (...)

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Сравните с Blue Ocean Strategy (Стратегия голубого океана):  Business Process Reengineering (Реорганизация бизнес процессов)  |  Product/Market Grid (Товарно-рыночная сетка)  |  Core Competence (Ключевая компетенция)  |  BCG Matrix (Матрица BCG)  |  McKinsey Matrix (Матрица McKinsey)  |  Resource-Based View (Теория ресурсов)  |  Disruptive Innovation (Подрывная инновация)  |  Forget Borrow Learn (Забыть, занять, выучить)  |  Rule of Three (Правило трех)  |  Strategic Types (Стратегические типы)


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