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Marketing. Méthodes, Modèles et Théorie A-Z

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3C Modèle des 3C Ohmae

4S du Marketing Mix du Web Constantinides

Analyse de Portefeuille

Analyse de Régression

Analyse Factorielle Exploratoire

Analyse PEST

Analyse SWOT

Aptitudes Distinctives Kay

ARIMA Auto-Régressions Box and Jenkins

Bas de la Pyramide Prahalad

Base de Données Marketing

Benchmarking

BPR Hammer Champy

Briques et Clics

Cadrage Tversky

Cadre d'Avantage Concurrentiel Porter

Cartographie des Flux de Valeur

Chaîne d'Avantages de la Valeur Heskett

Chaîne de Valeur Porter

Changement d'Industrie McGahan

Cinq Forces Porter

Clics et Mortier

Co-Création Prahalad Ramaswamy

Co-opétition Brandenburger

Coeur de Compétence Hamel Prahalad

Courbe d'Adoption de l'Innovation Rogers

Coût Total de Propriété

CRM Analytique

CRM Opérationnel

Cycle de Vie de l'Industrie

Cycle de Vie de Produit Levitt

Définition Tridimensionnelle des Activités Abell

Déploiement de la Fonction Qualité Akao

Disciplines de la Valeur Treacy Wiersema

Dimensions Culturelles Hofstede

Douze Principes de l'Economie en Réseau Kelly

Evaluation du Capital Image de Marque

Fonds Commun de Rentabilité Gadiesh, Gilbert

Gestion Basée sur la Valeur

Gestion de Crise

Gestion de la Relation Client

Grille Produit/Marché Ansoff

Pensée de Groupe Janis

Hiérarchie des Besoins Maslow

Innovation Disruptive Christensen

Intelligence des Affaires

Les 4P - 5P du Marketing Mix McCarthy

Les 7 P Booms Bitner

Lissage Exponentiel

Marketing d'Affiliation

Marketing Direct

Marketing Mix Prolongé 7P's

Marketing Réponse Directe

Marketing Relationnel Levitt

Marketing Un à Un

Matrice ADL Arthur D. Little

Matrice BCG

Matrice de McKinsey

Matrice TDC Internet

Méthode ABC ABM

Modèle de Diffusion de Bass Bass

Modèle de Satisfaction Client Kano

Modèle Stage-Gate Cooper

Marketing Multi-canaux

PARTS Modèle PARTS Brandenburger

Personnalité de la Marque Aaker

Perspective de Valeur Partenaire

Planification de Scénarios

Point Mort

Positionnement Trout

Positionnement Détaché Moon

Positionnement Discret Moon

Positionnement Renversé Moon

Prisme d'Identité de la Marque Kapferer

Quotient de Réputation d'Entreprise Harris-Fornbrun

Recherche Opérationnelle

Régression Dynamique

Règle des Trois Sheth

Réingénierie des Processus de Gestion Hammer Champy

SERVQUAL Zeithaml

Simulation des Processus d'Activités

Stratégie Océan Bleu Kim

Ajoutez une méthode/modèle

STRATPORT Larreche

Tableau d'Evaluation d'Activités

Tableau d'Evaluation d'Activités de GE

Télemarketing

Théorie d'Action Raisonnée Ajzen Fishbein

Théorie d'Attribution Heider

Théorie des Contraintes Goldratt

Théorie du Comportement Planifié Ajzen

Trajectoire de Changement d'Industrie McGahan

Triangle Stratégique Ohmae

Valeur Relative de Croissance Mass

Value Net Brandenburger

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Communaute d'Interet - Marketing

Communaute d'Interet (3172 membres)

Forum - Marketing

Discussions sur le sujet: Marketing.

	Existe-il un Marketing pour l'écoulement des Produits de Luxe? Je voudrais des renseignements sur ce sujet que j'ignore mais qui m'intéresse au plus haut point (stratégie de vente et (...)

	Marketing Stratégique versus Stratégie Marketing ? Quelles est la différence entre Marketing Stratégique vet Stratégie Marketing ? (...)

	Mettre en Place un Plan Marketing Certains croient que mettre en place un plan marketing c'est déclencher immédiatement un acte de vente. Même si l'object (...)

	Mise en oeuvre de la stratégie Marketing Une statégie Marketing est une chose, la mettre en oeuvre avec succès en est une autre ! Qui connaît une bonne théorie (...)

	Plan Marketing - Eléments clés ? Quels sont les éléments clés d'un Plan Marketing ? Basés sur des exemples concrets SVP, Merci pour votre aide. (...)

	Marketing Implementation A marketing strategy is one thing, successfully implementing it is another! Who knows a good generic marketing implement (...)

	Strategic Marketing versus Marketing Strategy? What is the difference between strategic marketing and marketing strategy? (...)

	What is Marketing? (Kotler) It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It (...)

	Are Monopoly Industries Unaffected by Marketing? Businesses in a monopoly market pay less attention to the contribution marketing can make to create and meet the needs o (...)

	Why is Marketing Hard? Why is marketing for many firms such a challenge? Here are a few reasons I found: 1. Continuous change of marketing: ma (...)

	Common Marketing Strategy Mistakes? Hi, I am looking for the problems experienced by marketing managers in setting up and implementing marketing strategies. (...)

	Effect of Culture on Marketing Plan How do culture, subculture and core values effect the marketing plan? (...)

	Strategic vs Operational Marketing What are the differences between operational and strategic marketing and some examples of these differences? I can't fi (...)

	What is Green Marketing? Definitions What is green marketing? I need any researches regarding the green marketing subject. (...)

	The Study of Consumer Behaviour The study of consumer behaviour helps firms to align their product / service offerings to the strongest consumer signals (...)

	Effect of Culture on Market Plan Culture is the foundation of human behaviour. It serves as the benchmark or reference point for one's decision torwards (...)

	Tips for Preparing a Business Plan Can anyone please inform the main steps to be considered in preparing a business plan? Please reply and mention tips to (...)

	Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules? In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that (...)

	Marketing Weaknesses In his book “Ten Deadly Marketing Sins: Signs and Solutions”, Philip Kotler mentions ten deadly sins that identify weakn (...)

	Marketing Strategy Must be Dynamic Our marketing strategy is never completed! As per my observation I can state this with confidence that every time we ta (...)

	What is Social Media Marketing? Hey guys I need your opinion about social media marketing, what do you think what is it, is it a new strategy of marketi (...)

	What is Neural Marketing? Definitions I want to know what exactly is neural marketing? And is it different from any other way of marketing? (...)

	Change your Company from Sales Driven into Marketing Driven Benefit of being a market driven company rather than one driven by sales.Far too many companies maintain an antiquated m (...)

	What is Lean Marketing? Definitions What is lean marketing? Can you give some explanation / information? Thanks... (...)

	Impact of Internet on Marketing How has internet affected the marketing practices of big companies? Which industry or sector is affected the most? Why? (...)

	Emergence and Acceleration of the Marketing Profession According to you, what year or period of time might be considered as a crucial catalysis or acceleration for marketing a (...)

	Hard and Soft Marketing Styles... :-) These are the various styles of a marketer: Hard style: tells he is going to take your money. S (...)

	Six Deadly Small Business Marketing Mistakes Six deadly small business marketing mistakes: 1. Not having a marketing plan. 2. Not differentiating your business fro (...)

	How to Attract Companies for a Marketing Firm? I'm a recent MBA Marketing and want to setup my own marketing and promotions business. I would like your help in what ar (...)

	PITA Measurement model? Has anyone ever heard of or used the PITA model (populationincidencetimes*amount)? I've used it extensively in retail (...)

	Marketing a Holistic Approach Marketing doesn’t have a constant definition. It evolves with its environment. Marketing is very diverse and can have ma (...)

	I Love Marketing. Marketing is to love Hi Everybody! I verily believe that marketing is to love! You first have to feel it, to understand it, to live it and f (...)

	Linking Consumer behaviour with Marketing I have a small question.. If we could really link the consumer behavior and marketing ... we are assuming that the marke (...)

	Consumer Buying Process Any info on the consumer buying process? (...)

	What is B2B? Precise Definition of B2B Dear all, what is B2B may seem obvious at first sight. However, take the case of office furniture or even office suppli (...)

	International Marketing To what extent should governments control industry and other factors of production in order to promote international bus (...)

Meilleures Pratiques - Marketing

Ici vous trouverez les discussions les plus précieuses du passé.

	Qu'est-ce que le Marketing ? (Kotler) Philip Kotler a dit : « Le vrai Marketing n'est pas l'art de vendre ce que vous faite mais de savoir quoi faire. C'est l (...)

	Marketing plan - Key elements? What are the key elements of a marketing plan? Based on real example - welcome ;-) thnx 4 help! (...)

	The Future of Marketing What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the (...)

	Marketing a Company in Decline How can one market a company in decline though it still produces good quality. I need assistance as to how to communicat (...)

	Marketing Ethics are Forgotten Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a pr (...)

	Radical Marketing Approach In their book "Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big", Glenn (...)

	Marketing Communications as the Nerve of Marketing Dear all! Do you have some comments on marketing communications as it is called the nerve of marketing, because it is ge (...)

	Starting a new plant in Romania At the moment I'm working on my thesis. The main question is, is it interesting for the greenery b.v. to open a new plan (...)

	Is Marketing Management an Art or a Science? Marketing management represents creativity rooted and augmented by data for strategic decision-making and so must it rem (...)

	What is More Important in Marketing? Sales Volume or After Sales Service? I think after sales service is more important in marketing than initial sales volume. So then why are marketing people a (...)