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Marketing. Méthodes, Modèles et Théorie A-Z

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3C Modèle des 3C Ohmae

4S du Marketing Mix du Web Constantinides

Analyse de Portefeuille

Analyse de Régression

Analyse Factorielle Exploratoire

Analyse PEST

Analyse SWOT

Aptitudes Distinctives Kay

ARIMA Auto-Régressions Box and Jenkins

Bas de la Pyramide Prahalad

Base de Données Marketing

Benchmarking

BPR Hammer Champy

Briques et Clics


Cadrage Tversky

Cadre d'Avantage Concurrentiel Porter

Cartographie des Flux de Valeur

Chaîne d'Avantages de la Valeur Heskett

Chaîne de Valeur Porter

Changement d'Industrie McGahan

Cinq Forces Porter

Clics et Mortier

Co-Création Prahalad Ramaswamy

Co-opétition Brandenburger

Coeur de Compétence Hamel Prahalad

Courbe d'Adoption de l'Innovation Rogers

Coût Total de Propriété

CRM Analytique

CRM Opérationnel

Cycle de Vie de l'Industrie

Cycle de Vie de Produit Levitt

Définition Tridimensionnelle des Activités Abell

Déploiement de la Fonction Qualité Akao

Disciplines de la Valeur Treacy Wiersema

Dimensions Culturelles Hofstede

Douze Principes de l'Economie en Réseau Kelly

Evaluation du Capital Image de Marque

Fonds Commun de Rentabilité Gadiesh, Gilbert

Gestion Basée sur la Valeur

Gestion de Crise

Gestion de la Relation Client

Grille Produit/Marché Ansoff


Pensée de Groupe Janis

Hiérarchie des Besoins Maslow

Innovation Disruptive Christensen

Intelligence des Affaires

Les 4P - 5P du Marketing Mix McCarthy

Les 7 P Booms Bitner

Lissage Exponentiel

Marketing d'Affiliation

Marketing Direct

Marketing Mix Prolongé 7P's

Marketing Réponse Directe

Marketing Relationnel Levitt

Marketing Un à Un

Matrice ADL Arthur D. Little

Matrice BCG

Matrice de McKinsey

Matrice TDC Internet

Méthode ABC ABM

Modèle de Diffusion de Bass Bass

Modèle de Satisfaction Client Kano

Modèle Stage-Gate Cooper

Marketing Multi-canaux

PARTS Modèle PARTS Brandenburger

Personnalité de la Marque Aaker

Perspective de Valeur Partenaire

Planification de Scénarios

Point Mort

Positionnement Trout

Positionnement Détaché Moon


Positionnement Discret Moon

Positionnement Renversé Moon

Prisme d'Identité de la Marque Kapferer

Quotient de Réputation d'Entreprise Harris-Fornbrun

Recherche Opérationnelle

Régression Dynamique

Règle des Trois Sheth

Réingénierie des Processus de Gestion Hammer Champy

SERVQUAL Zeithaml

Simulation des Processus d'Activités

Stratégie Océan Bleu Kim


Ajoutez une méthode/modèle


STRATPORT Larreche

Tableau d'Evaluation d'Activités

Tableau d'Evaluation d'Activités de GE

Télemarketing

Théorie d'Action Raisonnée Ajzen Fishbein

Théorie d'Attribution Heider

Théorie des Contraintes Goldratt

Théorie du Comportement Planifié Ajzen

Trajectoire de Changement d'Industrie McGahan

Triangle Stratégique Ohmae

Valeur Relative de Croissance Mass

Value Net Brandenburger

plus

 
Marketing Communaute d'Interet


Communaute d'Interet (3479 membres)


Forum de Marketing  

Sujets récents

  Existe-il un Marketing pour l'écoulement des Produits de Luxe?
Je voudrais des renseignements sur ce sujet que j'ignore mais qui m'intéresse au plus haut point (stratégie de vente et d'actions mercatiques à adopte...
     
 
  Mettre en Place un Plan Marketing
Certains croient que mettre en place un plan marketing c'est déclencher immédiatement un acte de vente. Même si l'objectif final du marketing c'est ef...
     
 
  Le Modéle de Bass de la Diffusion de L'innovation
Je veux un résumé de modèle de base en matière de la diffusion d'une innovation traité par le professeur fouad el ouardighi (cas de terminaux téléphon...
     
 
  What is More Important in Marketing? Sales Volume or After Sales Service?
I think after sales service is more important in marketing than initial sales volume. So then why are marketing people always given the pressure of re...
     
 
  Impact of Internet on Marketing
How has internet affected the marketing practices of big companies?
Which industry or sector is affected the most? Why?...
     
 
  Emergence and Acceleration of the Marketing Profession
According to you, what year or period of time might be considered as a crucial catalysis or acceleration for marketing as a profession, and why?...
     
 

Meilleures Pratiques - Marketing
  Qu'est-ce que le Marketing ? (Kotler)
Philip Kotler a dit : « Le vrai Marketing n'est pas l'art de vendre ce que vous faite mais de savoir quoi faire. C'est l'art d'identifier et de compre...
     
 
  Plan Marketing - Eléments clés ?
Quels sont les éléments clés d'un Plan Marketing ?
Basés sur des exemples concrets SVP, Merci pour votre aide....
     
 
  Marketing Stratégique versus Stratégie Marketing ?
Quelles est la différence entre Marketing Stratégique vet Stratégie Marketing ? ...
     
 
  Mise en oeuvre de la stratégie Marketing
Une statégie Marketing est une chose, la mettre en oeuvre avec succès en est une autre !
Qui connaît une bonne théorie générique de mise en oeuv...
     
 



Tout ce que vous devez savoir sur le management


  Marketing Implementation
A marketing strategy is one thing, successfully implementing it is another! Who knows a good generic marketing implementation theory, or has a method ...
     
 
  Marketing plan - Key elements?
What are the key elements of a marketing plan? Based on real example - welcome ;-) thnx 4 help!...
     
 
  Strategic Marketing versus Marketing Strategy?
What is the difference between strategic marketing and marketing strategy?...
     
 
  The Future of Marketing
What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the position of the marketing fun...
     
 
  What is Marketing? (Kotler)
It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It is the art o...
     
 
  Are Monopoly Industries Unaffected by Marketing?
Businesses in a monopoly market pay less attention to the contribution marketing can make to create and meet the needs of the market.
Because th...
     
 
  Why is Marketing Hard?
Why is marketing for many firms such a challenge? Here are a few reasons I found:
1. Continuous change of marketing: marketing asks from b...
     
 
  Marketing a Company in Decline
How can one market a company in decline though it still produces good quality. I need assistance as to how to communicate to lost customers as I am sl...
     
 
  Common Marketing Strategy Mistakes?
Hi, I am looking for the problems experienced by marketing managers in setting up and implementing marketing strategies. What are the most common mist...
     
 
  Effect of Culture on Marketing Plan
How do culture, subculture and core values effect the marketing plan?...
     
 
  Strategic vs Operational Marketing
What are the differences between operational and strategic marketing and some examples of these differences? I can't find the answer anywhere....
     
 
  The Study of Consumer Behaviour
The study of consumer behaviour helps firms to align their product / service offerings to the strongest consumer signals.
Because not all factors...
     
 
  Effect of Culture on Market Plan
Culture is the foundation of human behaviour. It serves as the benchmark or reference point for one's decision torwards a purchase. Culture moulds one...
     
 
  What is Green Marketing? Definitions
What is green marketing? I need any researches regarding the green marketing subject....
     
 
  Marketing Ethics are Forgotten
Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a product. This is part of of mark...
     
 
  Tips for Preparing a Business Plan
Can anyone please inform the main steps to be considered in preparing a business plan? Please reply and mention tips to prepare a business plan. Thank...
     
 
  Radical Marketing Approach
In their book "Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big", Glenn Rifkin and Sam Hill lay out a ...
     
 
  Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules?
In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that gives your customers v...
     
 
  Marketing Weaknesses
In his book “Ten Deadly Marketing Sins: Signs and Solutions”, Philip Kotler mentions ten deadly sins that identify weaknesses in the marketing ...
     
 
  Marketing Communications as the Nerve of Marketing
Dear all! Do you have some comments on marketing communications as it is called the nerve of marketing, because it is getting directly in touch with y...
     
 
  Is Marketing Management an Art or a Science?
Marketing management represents creativity rooted and augmented by data for strategic decision-making and so must it remain. This article presents co...
     
 
  Starting a new plant in Romania
At the moment I'm working on my thesis. The main question is, is it interesting for the greenery b.v. to open a new plant in Romania. (trade in fruit ...
     
 
  Marketing Strategy Must be Dynamic
Our marketing strategy is never completed!
As per my observation I can state this with confidence that every time we target any customer segment ...
     
 
  What is Social Media Marketing?
Hey guys I need your opinion about social media marketing, what do you think what is it, is it a new strategy of marketing or is it just a new concept...
     
 
  How to Market a Small Scale Industry?
I am a student at the moment and i wish to increase my knowledge in the field of marketing and i believe its one of the best and large filed to know a...
     
 
  Change your Company from Sales Driven into Marketing Driven
Benefit of being a market driven company rather than one driven by sales.
Far too many companies maintain an antiquated mentality and are still dri...
     
 
  What is Lean Marketing? Definitions
What is lean marketing? Can you give some explanation / information? Thanks......
     
 
  What is Neural Marketing? Definitions
I want to know what exactly is neural marketing? And is it different from any other way of marketing?...
     
 
  Six Deadly Small Business Marketing Mistakes
Six deadly small business marketing mistakes:
1. Not having a marketing plan.
2. Not differentiating your business from your competition.
     
 
  Marketing a Holistic Approach
Marketing doesn’t have a constant definition. It evolves with its environment. Marketing is very diverse and can have many definitions. In general mar...
     
 
  PITA Measurement model?
Has anyone ever heard of or used the PITA model (population*incidence*times*amount)? I've used it extensively in retail analytics, but now that I'm a...
     
 
  Linking Consumer behaviour with Marketing
I have a small question.. If we could really link the consumer behavior and marketing ... we are assuming that the marketeer is capable of understandi...
     
 
  I Love Marketing. Marketing is to love
Hi Everybody!
I verily believe that marketing is to love! You first have to feel it, to understand it, to live it and finally do it.
If one ...
     
 
  Consumer Buying Process
Any info on the consumer buying process?...
     
 
  Hard and Soft Marketing Styles... :-)
These are the various styles of a marketer:
-Hard style: tells he is going to take your money
-Soft style: does not tell he his going to tak...
     
 
  How to Attract Companies?
I'm a recent MBA Marketing and want to setup my own marketing and promotions business. I would like your help in what are the things that I do to attr...
     
 
  What is B2B? Precise Definition of B2B
Dear all, what is B2B may seem obvious at first sight.
However, take the case of office furniture or even office supplies. These are sold to comp...
     
 
  International Marketing
To what extent should governments control industry and other factors of production in order to promote international business growth....
     
 



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