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3C Modèle des 3C Ohmae

4S du Marketing Mix du Web Constantinides

Analyse de Portefeuille

Analyse de Régression

Analyse Factorielle Exploratoire

Analyse PEST

Analyse SWOT

Aptitudes Distinctives Kay

ARIMA Auto-Régressions Box and Jenkins

Bas de la Pyramide Prahalad

Base de Données Marketing

Benchmarking

BPR Hammer Champy

Briques et Clics


Cadrage Tversky

Cadre d'Avantage Concurrentiel Porter

Cartographie des Flux de Valeur

Chaîne d'Avantages de la Valeur Heskett

Chaîne de Valeur Porter

Changement d'Industrie McGahan

Cinq Forces Porter

Clics et Mortier

Co-Création Prahalad Ramaswamy

Co-opétition Brandenburger

Coeur de Compétence Hamel Prahalad

Courbe d'Adoption de l'Innovation Rogers

Coût Total de Propriété

CRM Analytique

CRM Opérationnel

Cycle de Vie de l'Industrie

Cycle de Vie de Produit Levitt

Définition Tridimensionnelle des Activités Abell

Déploiement de la Fonction Qualité Akao

Disciplines de la Valeur Treacy Wiersema

Dimensions Culturelles Hofstede

Douze Principes de l'Economie en Réseau Kelly

Evaluation du Capital Image de Marque

Fonds Commun de Rentabilité Gadiesh, Gilbert

Gestion Basée sur la Valeur

Gestion de Crise

Gestion de la Relation Client

Grille Produit/Marché Ansoff


Pensée de Groupe Janis

Hiérarchie des Besoins Maslow

Innovation Disruptive Christensen

Intelligence des Affaires

Les 4P - 5P du Marketing Mix McCarthy

Les 7 P Booms Bitner

Lissage Exponentiel

Marketing d'Affiliation

Marketing Direct

Marketing Mix Prolongé 7P's

Marketing Réponse Directe

Marketing Relationnel Levitt

Marketing Un à Un

Matrice ADL Arthur D. Little

Matrice BCG

Matrice de McKinsey

Matrice TDC Internet

Méthode ABC ABM

Modèle de Diffusion de Bass Bass

Modèle de Satisfaction Client Kano

Modèle Stage-Gate Cooper

Marketing Multi-canaux

PARTS Modèle PARTS Brandenburger

Personnalité de la Marque Aaker

Perspective de Valeur Partenaire

Planification de Scénarios

Point Mort

Positionnement Trout

Positionnement Détaché Moon


Positionnement Discret Moon

Positionnement Renversé Moon

Prisme d'Identité de la Marque Kapferer

Quotient de Réputation d'Entreprise Harris-Fornbrun

Recherche Opérationnelle

Régression Dynamique

Règle des Trois Sheth

Réingénierie des Processus de Gestion Hammer Champy

SERVQUAL Zeithaml

Simulation des Processus d'Activités

Stratégie Océan Bleu Kim


Ajoutez une méthode/modèle


STRATPORT Larreche

Tableau d'Evaluation d'Activités

Tableau d'Evaluation d'Activités de GE

Télemarketing

Théorie d'Action Raisonnée Ajzen Fishbein

Théorie d'Attribution Heider

Théorie des Contraintes Goldratt

Théorie du Comportement Planifié Ajzen

Trajectoire de Changement d'Industrie McGahan

Triangle Stratégique Ohmae

Valeur Relative de Croissance Mass

Value Net Brandenburger

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Qu'est-ce que le M ? (Kotler)
Philip Kotler a dit : « Le vrai M n'est pas l'art de vendre ce que vous faite mais de savoir quoi faire. C'est l (...)
16
 
12 commentaires
🔥 NOUVEAU Existe-il un M pour l'écoulement des Produits de Luxe?
Je voudrais des renseignements sur ce sujet que j'ignore mais qui m'intéresse au plus haut point (stratégie de vente et (...)
6
 
1 commentaires
Plan M - Eléments clés ?
Quels sont les éléments clés d'un Plan M ?
Basés sur des exemples concrets SVP, Merci pour votre aide. (...)
6
 
M Stratégique versus Stratégie M ?
Quelles est la différence entre M Stratégique vet Stratégie M ? (...)
6
 
Mettre en Place un Plan M
Certains croient que mettre en place un plan M c'est déclencher immédiatement un acte de vente. Même si l'object (...)
5
 
Mise en oeuvre de la stratégie M
Une statégie M est une chose, la mettre en oeuvre avec succès en est une autre !
Qui connaît une bonne thé (...)
5
 
Strategic vs Operational M
What are the differences between operational and strategic M and some examples of these differences? I can't fi (...)
27
 
7 commentaires
M Weaknesses
In his book “Ten Deadly M Sins: Signs and Solutions”, Philip Kotler mentions ten deadly sins that identify weakn (...)
13
 
The Role and Value of the M Function
No doubt, M capabilities are strong drivers of firm performance. But HOW can M as a function contribute (...)
11
 
5 commentaires
M Strategy Must be Dynamic
Our M strategy is never completed!
As per my observation I can state this with confidence that every time w (...)
9
 
2 commentaires
Product Mix and Pricing
WHAT IS A PRODUCT MIX? MEANING
The Product Mix, also called: "Product Assortment", or: "Product Portfolio" is the c (...)
6
 
1 commentaires
What is Neural M? Definitions
I want to know what exactly is neural M? And is it different from any other way of M? (...)
6
 
2 commentaires
Change your Company from Sales Driven into M Driven
Benefit of being a market driven company rather than one driven by sales.
Far too many companies maintain an antiquat (...)
6
 
Hard and Soft M Styles... :-)
These are the various styles of a marketer:
Hard style: tells he is going to take your money. Soft style: do (...)
5
 
Emergence and Acceleration of the M Profession
According to you, what year or period of time might be considered as a crucial catalysis or acceleration for M a (...)
5
 
1 commentaires
Impact of Internet on M
How has internet affected the M practices of big companies?
Which industry or sector is affected the most? (...)
5
 
1 commentaires
Holistic M
In today's times, firms that carry out M strategies in a standalone fashion, i.e. without understanding and acco (...)
5
 
Product Hierarchy
WHAT IS A PRODUCT HIERARCHY?
A Product Hierarchy is a method of classifying a firm's products/services based on the (...)
4
 
PITA Measurement model?
Has anyone ever heard of or used the PITA model (population*incidence*times*amount)? I've used it extensively in retail (...)
4
 
1 commentaires
How to Attract Companies for a M Firm?
I'm a recent MBA M and want to setup my own M and promotions business. I would like your help in what ar (...)
4
 
1 commentaires
Six Deadly Small Business M Mistakes
Six deadly small business M mistakes:
1. Not having a M plan.
2. Not differentiating your busi (...)
4
 
2 commentaires
Linking Consumer behaviour with M
I have a small question.. If we could really link the consumer behavior and M ... we are assuming that the marke (...)
3
 
10 commentaires
Consumer Buying Process
Any info on the consumer buying process? (...)
3
 
5 commentaires
I Love M. M is to love
Hi Everybody!
I verily believe that M is to love! You first have to feel it, to understand it, to live it a (...)
3
 
1 commentaires
What is B2B? Precise Definition of B2B
Dear all, what is B2B may seem obvious at first sight.
However, take the case of office furniture or even office su (...)
1
 
3 commentaires
International M
To what extent should governments control industry and other factors of production in order to promote international bus (...)
0
 
2 commentaires

 

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Les sujets les mieux notés sur Marketing. Vous trouverez ici les idées les plus précieuses et des suggestions pratiques.


M Implementation
A M strategy is one thing, successfully implementing it is another! Who knows a good generic M implement (...)
140
 
3 commentaires

M plan - Key elements?
What are the key elements of a M plan? Based on real example - welcome ;-) thnx 4 help! (...)
136
 
6 commentaires

Strategic M versus M Strategy?
What is the difference between strategic M and M strategy? (...)
123
 
15 commentaires

The Future of M
What is the future of M? A Dutch M magazine (Tijdschrift voor M, October 2007) reported that the (...)
63
 
10 commentaires

What is M? (Kotler)
It was Philip Kotler who said: "Authentic M is not the art of selling what you make but knowing what to make. It (...)
53
 
20 commentaires

Are Monopoly Industries Unaffected by M?
Businesses in a monopoly market pay less attention to the contribution M can make to create and meet the needs o (...)
46
 
2 commentaires

Why is M Hard?
Why is M for many firms such a challenge? Here are a few reasons I found:
1. Continuous change of M (...)
40
 
40 commentaires

M a Company in Decline
How can one market a company in decline though it still produces good quality. I need assistance as to how to communicat (...)
34
 
13 commentaires

Common M Strategy Mistakes?
Hi, I am looking for the problems experienced by M managers in setting up and implementing M strategies. (...)
31
 
15 commentaires

Effect of Culture on M Plan
How do culture, subculture and core values effect the M plan? (...)
29
 
3 commentaires

What is Green M? Definitions
What is green M? I need any researches regarding the green M subject. (...)
25
 
9 commentaires

The Study of Consumer Behaviour
The study of consumer behaviour helps firms to align their product / service offerings to the strongest consumer signals (...)
23
 
2 commentaires

Effect of Culture on Market Plan
Culture is the foundation of human behaviour. It serves as the benchmark or reference point for one's decision torwards (...)
22
 
3 commentaires

M Ethics are Forgotten
Many companies have completely forgotten the fact that M involves telling potential clients the TRUTH about a pr (...)
18
 
6 commentaires

Tips for Preparing a Business Plan
Can anyone please inform the main steps to be considered in preparing a business plan? Please reply and mention tips to (...)
16
 
4 commentaires

Do Big Companies Depend too much on M, Finance, Lobbying and Tax Rules?
In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that (...)
15
 
27 commentaires

Radical M Approach
In their book "Radical M: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big", Glenn (...)
15
 
1 commentaires

M Communications as the Nerve of M
Dear all! Do you have some comments on M communications as it is called the nerve of M, because it is ge (...)
13
 
8 commentaires

Is M Management an Art or a Science?
M management represents creativity rooted and augmented by data for strategic decision-making and so must it rem (...)
11
 
8 commentaires

Starting a new plant in Romania
At the moment I'm working on my thesis. The main question is, is it interesting for the greenery b.v. to open a new plan (...)
11
 
6 commentaires

What is More Important in M? Sales Volume or After Sales Service?
I think after sales service is more important in M than initial sales volume. So then why are M people a (...)
10
 
10 commentaires

What is Social Media M?
Hey guys I need your opinion about social media M, what do you think what is it, is it a new strategy of marketi (...)
9
 
8 commentaires

What is Lean M? Definitions
What is lean M? Can you give some explanation / information? Thanks... (...)
6
 
4 commentaires




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