Corporate Reputation Quotient[企业声誉商数]

知识中心

   

通过把握利益相关者群体的感知来衡量企业商誉。 Harris-Fornbrun的Corporate Reputation Quotient[企业声誉商数]解析。


Harris-Fornbrun的企业声誉商数(Corporate Reputation Quotient)是企业商誉的一个综合衡量办法,它特别适用于捕捉各利益相关群体(如顾客、投资者、员工以及关键影响者)对企业的感知。 运用这一研究手段,能够捕捉到企业商誉决定因子,并能够在行业内以及跨行业对不同的企业商誉进行比较。


企业声誉商数六个驱动因素

这一企业商誉模型包含6大企业商誉驱动因素及20个次级因子:


情感诉求

- 对企业有好感

- 钦佩和尊敬企业

- 信任企业

产品与服务

- 企业对自己的产品服务信心十足

- 企业提供优质产品与服务

- 企业不断开发创新产品与服务

- 企业提供有价值的产品与服务

愿景与领导力

- 有优秀的领导团队

- 有清晰的愿景

- 承认并擅于捕捉市场机会

工作环境

- 组织有序

- 表现出是个好公司

- 表现出有优秀的员工

财务表现

- 有不断盈利的光荣历史

- 表现出投资风险低

- 表现出强劲的发展态势

- 表现得比竞争对手更好

社会责任感

- 支持社会慈善事业

- 有环境责任感

- 和善待人


根据随机调查,将上述原则结合在一起对企业考评,结果均是最有声望、最知著的企业。


参考书: Charles J. Fombrun, Cees Van Riel - Fame and Fortune: How Companies Build Reputations -

参考书: Gary Davies, Rosa Chun - Corporate Reputation and Competitiveness -

参考书: Kevin T. Jackson - Building Reputational Capital [中译本《声誉管理》,新华出版社,2006] -


小组 - 企业声誉商数


小组 (0名成员)


论坛 - 企业声誉商数  

在论坛部分,您将在此知识领域中找到最近的讨论。


  Measuring a Reputation (1个反应)
I would like to measure the reputation of our organization, ...
 
 
 
 
  Research a Reputation (1个反应)
I need to research the reputation of an organisation and wou...
 
 
 
 
  Corporate Identity MIx
Related to the Corporate Reputation is the the Corporate ...
 
 
 
 
  Corporate Reputation and the Economic Crisis (2个反应)
Excellent reputations are developed overtime from principled...
 
 
 
 
  Corporate Reputation Quotient is Vital
CRQ is vital as it measures resonance between corporate cult...
 
 
 
 
  Results More Important Than Reputation (4个反应)
I think that the result of a company is even more important ...
 
 
 
 

最佳实践 - 企业声誉商数

在最佳实践部分,您将在此知识领域内找到最佳论坛讨论。


  Corporate Reputation versus Indentity (4个反应)
I want to know if / how a corporate identity differs from th...
 
 
 
 
  Reputation Driver: Vision & Leadership (5个反应)
Amongst these 6 drivers of corporate reputation, vision &...
 
 
 
 
  CEO Profile and Corporate Repuation (37个反应)
Ideally, should the profile of the  
 
 
 
  Building a Corporate Reputation Takes a Long Time (2个反应)
Reputation cannot be built over night and there is no short ...
 
 
 
 

Expert Tips (ENG) - Corporate Reputation Quotient

在专家提示部分,您可以找到该知识领域专家的建议。


 

Pitfalls of International / Global Brands

Brand Portfolio Management, Brand Valuation...
 
 
 

Pitfalls of a Strong Financial Reputation

Strategy, Corporate Reputation Management...
 
 
 

Four Ways in Which People Experience Any Organization

Corporate Reputation, Customer Perception, Customer Experience Management, Online Reputation...
 
 
 

Global Branding Best Practices

Global Branding, Brand Valuation...
 
 
 

Principles of Strong Corporate Reputations

Strategy, Corporate Reputation, Brand Management...
 
 
 

Dimensions and Traits of the Corporate Brand Personality

Corporate Brand Development...
 
 
 

What is the Value of a Strong Corporate Reputation?

Corporate Reputation Management, Market Value, Intangible Assets...
 
 
 

Nationalism and Patriotism in Corporate Brand Communication Strategies

Corporate Branding, Corporate Reputation, Corporate Nationality, Corporate Patriotism, Corporate Nationalism...
 
 
 

Differences Between the Corporate Reputation versus the Corporate Status

Corporate Reputation Management...
 
 

相关资料 - 企业声誉商数

在参考资料部分,您将在此知识领域内找到powerpoint演示文稿,微观学习视频,文章,新闻项目等。


 

新闻关于企业声誉


     
 

新闻关于利益相关者


     
 

视频关于企业声誉


     
 

视频关于利益相关者


     
 

简报关于企业声誉


     
 

简报关于利益相关者


     
 

更多关于企业声誉


     
 

更多关于利益相关者


     

比较: Brand Personality Dimensions[品牌个性维度]  |  Brand Asset Valuator[品牌资产标量]  |  Brand Identity Prism[品牌识别棱镜]  |  Ashridge Mission Model[Ashridge使命模型]


返回到分类主页: 沟通与技能  |  伦理与责任  |  知识与无形资产  |  营销  |  战略与策略


更多管理方法、模型和理论


Special Interest Group Leader

你在这里? 免费注册


 


关于12manage | 广告服务 | 链接到我们/引用我们 | 隐私 | 建议 | 服务条款
© 2019 12manage - The Executive Fast Track. V15.0 - 最后更新:18-6-2019。所有名称™它们的主人的。