Benchmarking[标杆分析]

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总结

Benchmarking[标杆分析]例子标杆分析(Benchmarking)是用来衡量组织的流程、活动是否达到了最佳实践水平的系统管理工具。 标杆分析模型在对SBU、部门、组织或公司的同类比较中非常有用,通过比较可以得知组织到底表现如何。 所谓标杆(Benchmark)就是测量的参照点。 “标杆”这一术语大抵上来源于工作中的测量实践,即以刻度尺为工具,以工作台的水平面为基准,来测量工作台上物体的空间高度。


商业上的标杆分析与Kaizen[改善]Competitive Advantage[竞争优势]有关。

 

标杆分析的运用。 优点

传统上,绩效表现的比较停留在对同一组织不同时期的绩效进行比较, 虽然这一比较能够反映出组织的提高发展速度,但是,组织发展的同时,它的竞争对手可能发展得更快,而这一点传统绩效度量法无从反映。


标杆分析的五个类型

  1. 内部标杆分析(Internal Benchmarking对同一组织内的不同事业单元进行标杆分析
  2. 竞争标杆分析(Competitive Benchmarking 与竞争对手的绩效、流程进行标杆分析
  3. 功能标杆分析(Functional Benchmarking 与行业内部的相似业务流程进行标杆分析
  4. 一般标杆分析(Generic Benchmarking 与无关联行业的运营进行标杆分析
  5. 联合标杆分析(Collaborative Benchmarking 在组织集团的成员间联合进行标杆分析,如对某一跨国公司在不同国家的分支机构进行标杆分析

标杆分析的步骤

  • 定义范围
  • 选择标杆伙伴
  • 确定测量方法、单位、指标和数据收集方法
  • 收集数据
  • 分析差距
  • 陈述结果,讨论牵连含义/提高领域/具体目标
  • 制定提高方案
  • 监控提高过程,计划新的标杆分析

标杆分析的成本

标杆分析需要相当大的投入,尽管许多公司都认为投入是值得的。 标杆分析的三项典型成本是:

  • 访问成本 - 包括住宿费用、旅行费用、餐饮费用、礼品费用以及损失的劳动成本。
  • 时间成本 - 标杆分析团队成员要投入大量时间,研究关联问题、寻找标杆企业、进行参观访问,以及执行标杆分析, 使得他们不得不脱离日常工作,因此,需要有替代人员在项目期间,执行他们的正常工作任务。
  • 数据库成本 - 标杆分析已形成制度化的公司发现,创建并维护一个包含最佳实践以及最佳实践公司信息的数据库非常有用。

标杆分析的局限

  • 标杆分析是一个艰巨的过程,项目团队要有巨大的奉献精神。
  • 耗费时间,成本昂贵。
  • 实践中不少标杆分析往往以“我们和他们情况不一样”为诊断结果而告终,或者由于竞争敏感而得不到必需的信息。
  • 最好与同类中的佼佼者进行标杆分析,而且要做到长期持续的标杆分析,因为标杆对象也在不断提高。
  • 标杆对象的成功确实取决于那些被用来比较参照的实践吗? 公司在战略、规模、模式、文化上有无可比性?
  • 采用标杆对象的实践对自己公司有无不利影响?

参考书: Christopher E. Bogan, Michael J. English - Benchmarking for Best Practices [中译本《竞争性标杆管理》,经济科学出版社,2004]

参考书: Peter Bolstorff, Robert Rosenbaum - Supply Chain Excellence

参考书: Joe Zhu - Quantitative Models for Performance Evaluation and Benchmarking


小组

标杆分析 小组。



小组 (27名成员)

论坛

关于以下内容的论坛讨论:标杆分析。您可以在下方提出有关此主题的问题、分享您的经验、报告新的发展或解释一些事情。


开始一个新的论坛主题关于标杆分析

 

🔥 关键在于标竿企业的选定
个人认为,标竿分析是否有意义,关键在于标竿企业的选定。同时,也要界定所选定之标竿企业(或组织),究竟是哪个项目(流程变革、技术层次、管理...
3
 
Japanese Benchmarking: DANTOTSU
A Japanese word related to benchmarking is: DANTOTSU. It means: The way to be the best out of the bests....
12
 
Advantages Generic Benchmarking
Comparing processes between unrelated industries (Generic Benchmarking) offers the following two advantages for a firm: 1. Possibility to implement a leading practice from another industry into its o...
10
 
Benchmarking Quotes and Proverbs
Here's a first quotation related to Benchmarking, let's collect them here: If you know the enemy and know yourself, you need not fear the results of a hundred battles. Sun Tzu c. 544496 BC, Militai...
9
 
The Role of Benchmarking in Production vs. Quality
I'm in charge of both production and quality in my company. Given that those two functions are usually in collision, how can benchmarking help me to manage both functions efficiently without antagonis...
4
 
3条评论
Upgrade to ISO9001:2015 from ISO9001:2008
I own a ISO 9001:2008 company and want to upgrade it from 9001:2008 to 9001:2015. I need to do an internal audit for it. I want to know how can I upgrade my ISO certification and what new modules have...
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6条评论
Benchmarking Graphics
Performing a benchmark basically means comparing your organization with other organizations and acting on the difference. What graphics do you prefer to do the comparison? In industry benchmarking o...
4
 
How should I put together a Peer Group?
How do I determine the right companies to compose a Peer Group... Does anybody have an approach or criteria?...
3
 
3条评论
What is Benchlearning?
Do you have any information about "benchlearning"? Thank you for your attention....
3
 
3条评论
The Benefits of Benchmarking
From my experience and study, I found additional to the mentioned benchmarking benefits in the summary the following list of benchmarking advantages: 1. Define the price per unit of the product / ser...
3
 
IT Process Cycle Efficiency Benchmark
Does any one have an idea for the benchmark 'Process Cycle Efficiency in IT Processes' (specifically the ITIL change management process). Thanks for your comment!...
3
 
History of Benchmarking
Bullivant divides the history of benchmarking into five periods, namely: Phase 1 Reverse engineering (1950-1975): dissecting products from the competition in order to identify technical improvements ...
3
 
Websites Offering Benchmark Information
In the past I had access to PwC's globalbestpractices.com, a product no longer offered by PwC. They provided benchmarking reports using an exchange of information basis. Clients who participate in on...
3
 
1条评论
Benchmark in Value Chain Analysis
Benchmarking is a framework based on recommendations from the findings. This is a tool that can help to evaluate the action plan from time to an other. By benchmarking, you can know whether an institu...
3
 
Benchmarking Approaches
Processing a benchmark often means investing a lot of time in getting relevant data and determining the best practices. What approaches do you use to get data? Most used systems are: - Custom-made be...
2
 
Benchmarking in Sailing
I'm trying to do benchmarking in sailing, it's the first time that my country is working in this project therefore I need some useful information in this matter. Is there anybody who can help me?...
-2
 
1条评论
Benchmarking is a Reference Point
The way I see it, benchmarking is a reference point that is used as a comparison to everything that follows. If there is a new process in manufacturing and an audit it to be administered, then the fir...
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2条评论

最佳实践

关于标杆分析的最高评价的讨论主题。在这里你会找到最有价值的思路和切实可行的建议。


🥇 Benchmarking Notes of Caution
1. Be sure apples are being benchmarked with apples only, and not with oranges. Believe me this is not an easy task. 2. Products are benchmarked based on their features having perceived utilities by ...
169
 
1条评论

🥈 Best Practices or Next Practices?
C.K. Prahalad says best practices take companies only so far. At best they allow firms to catch up with their competitors, but it will not make them market leaders. Prahalad, who is obviously not the ...
99
 
31条评论

🥉 Benchmarking for Monopolies?
Reading through the article and the reactions I wonder what benefits a monopoly industry could achieve from benchmarking! Especially where a monopoly is not yet exposed to international competetion, u...
61
 
1条评论

Conditions for Successful Benchmarking
Benchmarking is OBTAINED from the observation of other firms that are identified as the best (or sufficiently good) in the processes of interest. Benchmarking is AIMED at improving the processes of...
60
 
2条评论

Benchmarking is One Source of Progress
Benchmarking seems to be one source of progress, it is a vision of the way to act to become the best one. But it is always the use that the peoples do with the tools, desire of change? Desire of prog...
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Airlines Benchmarking
If anybody has review of airlines organization benchmarking, please let me know.....
55
 
3条评论

Hospital Benchmarking
If anyone have review of hospital medical record statistical performance especially in developing countries, please let me know....
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Benchmarking and Quality (ISO 9001)
Hello, I am looking for information about the relation between benchmarking and quality. Is Benchmarking useful in a ISO9001 quality certification process? Thanks for your comments that will help me....
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3条评论

专家提示

关于Benchmarking(英语)的高级见解。在这里,您将找到专家的专业建议。


Top 20 Benchmarking Mistakes

Checklist of Things to Avoid
Below follows a list that I assembled of the most crucial benchmarking errors: 1. Not having concrete goals and objecti...

How to Avoid Subjectivity in Benchmarking

How to Correct for Environmental Factors
The issue about best practices is that they're subjective given that organizations operating within the same industry ar...

3 Crucial Elements for Benchmarking

Things to Remember when Planning Benchmarking
Benchmarking is a continuous, systematic process for evaluating the products, services and work processes of organizatio...

Avoiding Cognitive Biases During Benchmarking

Benchmarking Best Practice
To discover correctly what makes a business successful one has to look at BOTH thriving AND floundering companies to spo...

How to Select the Benchmarking Team

Benchmarking Implementation
One of the most important elements in the preparation phase of a benchmark is the selection of the benchmarking team. ...

The Benchmarking Applications and Categories

What can be Benchmarked?
You can benchmark any function or characteristic that you can observe or measure. Typically, the main categories used in...

Avoiding Cognitive Biases During Benchmarking

Classical Example
During World War 2 the statistician A. Wald was assessing the vulnerability of airplanes to enemy fire. All the availabl...
信息来源

有关标杆分析的各种信息来源。在这里,您将找到Powerpoint,视频,新闻等可用于您自己的讲座和讲习班。


What is Benchmarking?

Benchmarking
In this video (with Spanish subtitles) 5 questions about benchmarking are answered: WHAT IS BENCHMARKING? It is an ac...

Benchmarking Introduction

Explaining Benchmarking Approach and Process
Introduction into the concept of Benchmarking by Luann Stokke, including the follwoing sections: 1. Benchmarking define...

研究链接

自动跳入有关以下内容的其他有用资源标杆分析。


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