Benchmarking[标杆分析]

知识中心

标杆分析（Benchmarking）是用来衡量组织的流程、活动是否达到了最佳实践水平的系统管理工具。 标杆分析模型在对SBU、部门、组织或公司的同类比较中非常有用，通过比较可以得知组织到底表现如何。 所谓标杆（Benchmark）就是测量的参照点。 “标杆”这一术语大抵上来源于工作中的测量实践，即以刻度尺为工具，以工作台的水平面为基准，来测量工作台上物体的空间高度。

商业上的标杆分析与Kaizen[改善]和Competitive Advantage[竞争优势]有关。

标杆分析的运用。 优点

• 改善沟通。
• 组织/流程专业化。
• 理性预算。
• Outsourcing[外包]项目。

传统上，绩效表现的比较停留在对同一组织不同时期的绩效进行比较， 虽然这一比较能够反映出组织的提高发展速度，但是，组织发展的同时，它的竞争对手可能发展得更快，而这一点传统绩效度量法无从反映。

标杆分析的五个类型

1. 内部标杆分析（Internal Benchmarking）对同一组织内的不同事业单元进行标杆分析
2. 竞争标杆分析（Competitive Benchmarking） 与竞争对手的绩效、流程进行标杆分析
3. 功能标杆分析（Functional Benchmarking） 与行业内部的相似业务流程进行标杆分析
4. 一般标杆分析（Generic Benchmarking） 与无关联行业的运营进行标杆分析
5. 联合标杆分析（Collaborative Benchmarking） 在组织集团的成员间联合进行标杆分析，如对某一跨国公司在不同国家的分支机构进行标杆分析

标杆分析的步骤

• 定义范围
• 选择标杆伙伴
• 确定测量方法、单位、指标和数据收集方法
• 收集数据
• 分析差距
• 陈述结果，讨论牵连含义/提高领域/具体目标
• 制定提高方案
• 监控提高过程，计划新的标杆分析

标杆分析的成本

标杆分析需要相当大的投入，尽管许多公司都认为投入是值得的。 标杆分析的三项典型成本是：

• 访问成本 - 包括住宿费用、旅行费用、餐饮费用、礼品费用以及损失的劳动成本。
• 时间成本 - 标杆分析团队成员要投入大量时间，研究关联问题、寻找标杆企业、进行参观访问，以及执行标杆分析， 使得他们不得不脱离日常工作，因此，需要有替代人员在项目期间，执行他们的正常工作任务。
• 数据库成本 - 标杆分析已形成制度化的公司发现，创建并维护一个包含最佳实践以及最佳实践公司信息的数据库非常有用。

标杆分析的局限

• 标杆分析是一个艰巨的过程，项目团队要有巨大的奉献精神。
• 耗费时间，成本昂贵。
• 实践中不少标杆分析往往以“我们和他们情况不一样”为诊断结果而告终，或者由于竞争敏感而得不到必需的信息。
• 最好与同类中的佼佼者进行标杆分析，而且要做到长期持续的标杆分析，因为标杆对象也在不断提高。
• 标杆对象的成功确实取决于那些被用来比较参照的实践吗？ 公司在战略、规模、模式、文化上有无可比性？
• 采用标杆对象的实践对自己公司有无不利影响？

参考书： Christopher E. Bogan， Michael J. English - Benchmarking for Best Practices [中译本《竞争性标杆管理》，经济科学出版社，2004]

参考书： Peter Bolstorff， Robert Rosenbaum - Supply Chain Excellence

参考书： Joe Zhu - Quantitative Models for Performance Evaluation and Benchmarking

论坛 新主题 标杆分析论坛。 🔥 新 关键在于标竿企业的选定 个人认为，标竿分析是否有意义，关键在于标竿企业的选定。同时，也要界定所选定之标竿 (...) 3   Japanese Benchmarking: DANTOTSU A Japanese word related to benchmarking is: DANTOTSU. It means: The way to be the best out of the bests. (...) 12   Advantages Generic Benchmarking Comparing processes between unrelated industries (Generic Benchmarking) offers the following two advantages for a firm:< (...) 10   Benchmarking Quotes and Proverbs Here's a first quotation related to Benchmarking, let's collect them here: If you know the enemy and know yourself, (...) 9   The Role of Benchmarking in Production vs. Quality I'm in charge of both production and quality in my company. Given that those two functions are usually in collision, how (...) 4   3条评论 Upgrade to ISO9001:2015 from ISO9001:2008 I own a ISO 9001:2008 company and want to upgrade it from 9001:2008 to 9001:2015. I need to do an internal audit for it. (...) 4   6条评论 Benchmarking Graphics Performing a benchmark basically means comparing your organization with other organizations and acting on the difference (...) 4   How should I put together a Peer Group? How do I determine the right companies to compose a Peer Group... Does anybody have an approach or criteria? (...) 3   3条评论 What is Benchlearning? Do you have any information about "benchlearning"? Thank you for your attention. (...) 3   3条评论 The Benefits of Benchmarking From my experience and study, I found additional to the mentioned benchmarking benefits in the summary the following lis (...) 3   IT Process Cycle Efficiency Benchmark Does any one have an idea for the benchmark 'Process Cycle Efficiency in IT Processes' (specifically the ITIL change man (...) 3   History of Benchmarking Bullivant divides the history of benchmarking into five periods, namely: Phase 1 Reverse engineering (1950-1975): d (...) 3   Websites Offering Benchmark Information In the past I had access to PwC's globalbestpractices.com, a product no longer offered by PwC. They provided benchm (...) 3   1条评论 Benchmark in Value Chain Analysis Benchmarking is a framework based on recommendations from the findings. This is a tool that can help to evaluate the act (...) 3   Benchmarking Approaches Processing a benchmark often means investing a lot of time in getting relevant data and determining the best practices. (...) 2   Benchmarking in Sailing I'm trying to do benchmarking in sailing, it's the first time that my country is working in this project therefore I nee (...) -2   1条评论 Benchmarking is a Reference Point The way I see it, benchmarking is a reference point that is used as a comparison to everything that follows. If there is (...) -2   2条评论 开始一个新的论坛主题关于标杆分析。更多资讯。 分享您的意见，知识和经验或提出问题（免费注册第一）

最佳实践 关于标杆分析的最高评价的讨论主题。在这里你会找到最有价值的思路和切实可行的建议。 Benchmarking Notes of Caution 1. Be sure apples are being benchmarked with apples only, and not with oranges. Believe me this is not an easy task. (...) 169   1条评论 Best Practices or Next Practices? C.K. Prahalad says best practices take companies only so far. At best they allow firms to catch up with their competitor (...) 99   31条评论 Benchmarking for Monopolies? Reading through the article and the reactions I wonder what benefits a monopoly industry could achieve from benchmarking (...) 61   1条评论 Conditions for Successful Benchmarking Benchmarking is OBTAINED from the observation of other firms that are identified as the best (or sufficiently good) in t (...) 60   2条评论 Benchmarking is One Source of Progress Benchmarking seems to be one source of progress, it is a vision of the way to act to become the best one. But it is (...) 58   Airlines Benchmarking If anybody has review of airlines organization benchmarking, please let me know.. (...) 55   3条评论 Hospital Benchmarking If anyone have review of hospital medical record statistical performance especially in developing countries, please let (...) 22   1条评论 Benchmarking and Quality (ISO 9001) Hello, I am looking for information about the relation between benchmarking and quality. Is Benchmarking useful in a ISO (...) 11   3条评论

专家提示 关于Benchmarking（英语）的高级见解。在这里，您将找到专家的专业建议。 Top 20 Benchmarking Mistakes Checklist of Things to Avoid Below follows a list that I assembled of the most crucial benchmarking errors: 1. Not having concrete goals and objecti (...) How to Avoid Subjectivity in Benchmarking How to Correct for Environmental Factors The issue about best practices is that they're subjective given that organizations operating within the same industry ar (...) 3 Crucial Elements for Benchmarking Things to Remember when Planning Benchmarking Benchmarking is a continuous, systematic process for evaluating the products, services and work processes of organizatio (...) Avoiding Cognitive Biases During Benchmarking Benchmarking Best Practice To discover correctly what makes a business successful one has to look at BOTH thriving AND floundering companies to spo (...) How to Select the Benchmarking Team Benchmarking Implementation One of the most important elements in the preparation phase of a benchmark is the selection of the benchmarking team. (...) The Benchmarking Applications and Categories What can be Benchmarked? You can benchmark any function or characteristic that you can observe or measure. Typically, the main categories used in (...) Avoiding Cognitive Biases During Benchmarking Classical Example During World War 2 the statistician A. Wald was assessing the vulnerability of airplanes to enemy fire. All the availabl (...)

信息来源 有关标杆分析的各种信息来源。在这里，您将找到Powerpoint，视频，新闻等可用于您自己的讲座和讲习班。 What is Benchmarking? Benchmarking In this video (with Spanish subtitles) 5 questions about benchmarking are answered: WHAT IS BENCHMARKING? It is an ac (...) Benchmarking Introduction Explaining Benchmarking Approach and Process Introduction into the concept of Benchmarking by Luann Stokke, including the follwoing sections: 1. Benchmarking define (...)

研究链接 自动跳入有关以下内容的其他有用资源标杆分析。 新闻 视频 简报 书比人好 更多

比较： SWOT Analysis[SWOT分析]  |  Strategy Dynamics[战略动力学]  |  Malcolm Baldrige Award[布德里奇美国国家质量奖]  |  Game Theory[博奕论]  |  Industry Change[产业变革]  |  Outsourcing[外包]  |  CSFs和KPIs[关键成功因子和关键绩效指标]  |  Operations Research[运筹学]  |  Relationship Marketing[关系营销]  |  Value Engineering[价值工程]

返回到分类主页： 决策与评估  |  金融与投资  |  人力资源管理  |  营销和销售   |  战略与创新  |  供应链与质量管理

更多管理方法、模型和理论