市场营销为何物？（科特勒）
🔥 新 菲利普·科特勒（Philip Kotler）说：“真正的市场营销不是销售你所生产产品的艺术，而是知道应该生产什么的艺术。它是一门辨识与理解顾客需求并提供解决方案，从给顾客带来满足感、给生产商带来利润、给股东带来收益的艺术。”
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Pete，美国
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AMA definition of marketing
"The American Marketing Association gives the following definition of marketing:
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
So even AMA missed the point by Kotler, since their definition starts with creating the offerings, not with understanding the needs..."
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