Blue Ocean Strategy[蓝海战略]

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总结

Blue Ocean Strategy[蓝海战略]红色海洋

什么是蓝海战略？释义

局限在现有行业之内做残酷竞争，从竞争者手中抢夺顾客的战略，被称之为红海战略或血腥战略（Bloody or Red Ocean Strategy）。与之相对， W. Chan Kim和Renée Mauborgne提出了蓝海战略（Blue Ocean Strategy）的建议，即开拓没有竞争的市场空间。

根据Kim和Mauborgne发表在《哈佛商业评论》（2004年10月）上的文章，在拥挤的市场上做激烈竞争，无法保证企业高水平的绩效。真正的机会是：开拓蓝色海疆，创造没有竞争的市场空间。

竞争优势批判

竞争当然是重要的，但通过集中于竞争和Competitive Advantage[竞争优势]，根据Kim和Mauborgne，学者、公司和顾问忽略了战略的二个非常重要-和更加赚钱-方面：

发现和培育蓝色海洋，
开发和保护蓝色海洋。

它们与战略家传统的关注事项截然不同。在蓝色海洋里，需求来自于创造，而不是争夺。蓝色海洋里有大量的成长机会，有利可图且发展快速。

创造蓝色海洋的两种方法

打造全新行业，如eBay的网上拍卖。
拓展行业边界，在红色海洋里创造蓝色海洋。

毫无疑问，Kim和Mauborge应该得到赞誉，他们意识到了过度关注竞争优势所带来的问题，他们发明的这两个比喻也非常美妙。

参考书： W. Chan Kim， Renée Mauborgne - Blue Ocean Strategy [中译本《蓝海策略：开创无人竞争的新市场》，台湾天下远见出版社，2005]

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🔥	新王石的蓝海王石：建设低收入群体住房也是会赚钱的，不折不扣的蓝海战略，万科不断领先的秘诀。 (...) 16

What is the Four Action Framework?
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What are Execution Hurdles in Blue Ocean Strategy?
Stumbling on the web I found there are 4 execution hurdles in Blue Ocean Strategy:
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Blue Ocean Strategy - Three Tiers of Noncustomers
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Blue Ocean Strategy: Buyer Utility Levers
In Blue Ocean Strategy, the Buyer Utility Map is a chart that shows the six buy utility levers:
1. Productivity
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1条评论

Blue Ocean Strategic Sequencing - Apple
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2条评论

Blue Ocean Strategy - Buyer Experience Cycle
In Blue Ocean Strategy there is a tool called Buyer Experience Cycle. It deals with the experience a buyer has in the va (...)

1条评论

The Importance of Innovating
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1条评论

This Isn't Strategy?
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2条评论

Blue Ocean Strategy for UPS
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1条评论

Blue Ocean Strategy Sequence L.L. Bean
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1条评论

Not Properly Contested Markets
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BOS in Less Developed Countries
Kim & Mauborgne: create uncontested market space and make the competition irrelevant.
In the market place in less d (...)

1条评论

Filtering Blue Ocean Ideas: Strategic Overlays
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14条评论

Navy Federal Credit Union
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1条评论

Blue Ocean Strategy Sequencing for Blockbuster
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2条评论

Blue Ocean Strategy versus RBV and MBV
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Blue Ocean Strategic Sequencing - Amtrak
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Blue Ocean Strategy Research
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2条评论

Blue Ocean Strategic Sequencing for US Airways?
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1条评论

Papa Murphy's Strategic Sequence
Papa Murphy�s strategic sequence:
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Verizon Communications Strategic Sequencing
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Nintendo's Wii BOS Strategic Sequence
Get the Strategic Sequence right," is an important part of the Blue Ocean strategy. Buyer utility, price, cost and adopt (...)

1条评论

Blue Ocean Strategic Sequence for Barnes and Noble
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Blue Ocean Strategic Sequencing on Disney
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7条评论

Blue Ocean Strategic Sequence for Amazon.com
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1条评论

The Blue Ocean Strategy (BOS) Sequence of Citibank
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Best Buy - Blue Ocean Strategy Proposal
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1条评论

BOS and ROS are Both Supplier Centric
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Blue Ocean Strategic Sequencing for Delta Airlines
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Validated Instrument for Measuring Blue Ocean Strategy
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5条评论

Getting the Strategic Sequence Right for Verizon Wireless Droid Pro
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1条评论

How to Start with Blue Ocean Strategy?
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4条评论

Nestle Blue Ocean Strategy Sequencing
Nestle's Blue Ocean Strategy Sequence
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2条评论

eBay's Blue Ocean Strategy Strategic Sequence
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8条评论

Blue Ocean Strategic Sequence for Blockbuster
The BOS sequencing for Blockbuster is as follows:
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CSR Part of Blue Ocean Strategy
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Sony Playstation in Medical Field
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2条评论

Blue Ocean Strategic Sequencing - Exxon Mobil
I�m completing a college assignment and request feedback on my thoughts about Exxon Mobil and Blue Ocean sequencing.
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1条评论

Blue Ocean Strategy Success Example in India
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First Mover Advantage / Price Maker in BOS
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Strategic Sequencing Education Industry for Adults
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Six Paths Framework for Property Management Companies
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Blue Ocean Sequencing - Bank of America
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BP Moving From Red Ocean to Blue Ocean
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3条评论

Blue Ocean Strategic Sequence for Oreck Direct
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1条评论

Blue Ocean Strategic Sequencing in Office Furniture
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1条评论

Blue Ocean Strategic Sequencing - Best Buy
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2条评论

Wal-Mart Strategic Sequence
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2条评论

Blue Ocean Strategic Sequencing - Dell
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3条评论

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关于蓝海战略的最高评价的讨论主题。在这里你会找到最有价值的思路和切实可行的建议。

Visionary Leadership and Blue Ocean Strategy
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43条评论

Blue, Green or Even Violet Ocean Strategies
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7条评论

What is a Strategic Sequence?
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4条评论

Using Blue Ocean Strategy Inside Companies
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1条评论

Blue Ocean Strategy Disadvantages
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10条评论

What is a Pioneer-Migrator-Settler Map (PMS Map)?
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1条评论

Differences in BOS / ROS Cultures
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15条评论

BOS = Niche Market Strategy
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4条评论

How to Avoid Imitation of Blue Ocean Strategy?
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5条评论

Why is it called 'Blue' Ocean Strategy?
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9条评论

Blue Ocean Strategy in Small Companies
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11条评论

Creating a New Mental Category
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25条评论

Six Paths to Moving from Red to Blue Ocean
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3条评论

BOS: more of the same
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17条评论

Porter Model vs Blue Ocean Strategy
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8条评论

Can a Blue Ocean Eventually Turn Into a Red Ocean?
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8条评论

'Purple' Ocean Strategy
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32条评论

The Context Determines BOS or ROS
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3条评论

Define the Gap in the Market
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3条评论

Blue Ocean Strategy of Google
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3条评论

Blue Ocean is Economics Failure
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6条评论

专家提示

关于Blue Ocean Strategy（英语）的高级见解。在这里，您将找到专家的专业建议。

	Diagnostic Framework for Building a Blue Ocean Strategy Blue Ocean Strategy Formation Kim and Mauborgne introduce in their book an interesting tool they call "The Strategy Canvas". The Strategy Canvas is b (...)
	Challenging the Existing Strategic Logic Blue Ocean Strategy Tools A great BOS-tool Kim and Mauborgne described is the "Four Actions Framework". This Four Actions Framework can be used to (...)
	How to Find Good Product Ideas? List of 10 Approaches Discovering New-Product Ideas, Creative Approaches In his book �Product Leadership: Creating and Launching Superior New Products�, Robert Cooper suggests following ten way (...)
	Blue Ocean Strategy Tools, Frameworks and Methodologies Summaries of all BOS Tools Summaries of 12 Blue Ocean Strategy tools by Kim & Mauborgne: 1. PMS Map � Pioneer-Migrator-Settler Map. A key tool in (...)
	Innovation Pitfalls Avoiding Innovation Traps Harvard Professor R. Moss Kanter describes 4 common innovation mistakes and corresponding remedies (HBR Nov 2006): 1. S (...)
	The Value Creation Logic Types Discovering Blue Oceans Based on Stabell and Fjeldstad�s value creation logics, Norman T. Sheehan and Ganesh Vaidyanathan are introducing a uniq (...)
	How to Find or Create A Blue Ocean? Approaches to Reconstruct Market Boundaries In their book: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, Kim and (...)
	Recent Innovation Trends \| New Innovation Types Open innovation, User Innovation, Value Innovation, Bottom-up Innovation Roland Bel (2012) outlines and explains four types of innovations that have become more and more important since the las (...)
	How to Detect Consumer Needs that are Unmet? Product Innovation, New Product Development, Innovation Strategy In their article New Business Models in Emerging Markets" (Harvard Business Review, January-February 2011), Matthew J. E (...)
	Pitfalls and Obstacles in Product Development Strategy Product Development, Product Portfolio Management Although product development can be an important growth strategy, it is necessary to keep in mind that several factors t (...)
	Value Innovation Strategy Best Practices Understanding the Fundamentals of Blue Ocean Strategy The fundamentals of the "Blue Ocean" concept can be found in an earlier HBR artice by W. C. Kim and R. Mauborgne (1997) (...)
	A Closer Look Into Customer Value Customer Value Analysis, Strategic Marketing, Innovation Strategy It is often argued that customer value is required for staying competitive and successful as organization. But in what w (...)
	How to Think Differently in Blue Ocean Strategy and Innovation? How to Be Innovative Strategy is always related with risk, due to market volatility. Also today�s volatility is increasing very fast. So inno (...)
	How to Determine the Right PRICING? Steps to Strategic Pricing One major part of the Blue Ocean Strategy is the Strategic Pricing. To help managers find the right price for a product/ (...)
	How Can Incumbents Respond to Disruptors? 5 Strategic Options in Reaction to Disruptors In recent years, the challenges to incumbent majors across industries have come mainly from low-cost competitors and fr (...)
	How to Lead an Innovation Team Best Practices, Innovation Team Management In order to become a great innovation team leader, Ram Charan suggests in the article "P&G's Innovation Culture" (strate (...)
	In Which Direction Should we Grow our Portfolio? Portfolio Strategy, Innovation Strategy According to Professor Aneel G. Karnani in 'Mastering Strategy', there's no standard way to gain market value for all bu (...)
	Innovating by Reconsidering Value Delivery Fundamental Innovation When innovating their business model, companies need to reconsider their value proposition from all perspectives. One of (...)
	Classes of Innovation \| Sources of Innovation Innovation, Creativity, Organizational Innovativeness, Lateral Thinking, Out of the Box Thinking, Blue Ocean Strategy TWO CLASSES OF INNOVATION Innovation can be triggered or enabled by two broad classes: KNOWLEDGE PUSH: Innovation trig (...)
	How to Design Experiments to Support Decision-making on Strategic Innovations Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes The probability of success of a major innovation is difficult to assess. Statistics and other datasets only provide info (...)
	Why Large Firms are Having Difficulties to Deal with Disruptive Innovations Innovation Management Christensen explains why many firms, especially large firms, have trouble with adapting and thus with surviving when dea (...)
	What Makes a Company Innovative? Innovation Best Practices, R&D Best Practices, Corporate Innovation A futurethink 2006 Innovation Tracker Survey mentions: - Ability to create a climate that continuously fosters innovat (...)
	Designing Complex Products or Systems Through Iterative Rapid-cycle Prototyping Design Thinking, Disruptive Innovation, Blue Ocean Strategy, Introducing Complex Systems, Co-Creation Today, organizations are increasingly developing and designing new and complex products or systems. In other words, the (...)
	Entrepreneurial Strategies in Emerging Markets Emergent Strategy, Entrepreneurship, Strategic Innovation Chanvatipsakul and Wongsurawat (2013) examined the reasons why SMEs are successful in entering emerging markets while bi (...)

信息来源

有关蓝海战略的各种信息来源。在这里，您将找到Powerpoint，视频，新闻等可用于您自己的讲座和讲习班。

	Introduction to BOS Comprehensive Presentation Introducing BOS Comprehensive presentation introducing BOS. Topics: - Blue Ocean Vs. Red Ocean Strategy - Blue Ocean Strategy Tools - (...)
	Conversation with Chan Kim and Mauborgne Interview Interview with W. Chan Kim and Renee Mauborgne. 10 questions and answers about BOS and ROS. (...)
	Co-opetition, PARTS and Changing the Strategic Game Business Strategy, Innovation Strategy Comprehensive presentation about the concept of co-opetition based on Brandenburger and Nalebuff (1998), including the f (...)
	First Introduction to Blue Ocean Strategy Understanding the Definitions of Blue and Red Ocean Strategy Short visual introduction of the 2 types of strategy as conceived by Kim and Mauborgne. Blue Ocean Strategy is a way to (...)
	Techniques for Entrepreneurial Thinking Entrepreneurship, Critical Thinking, Creative Thinking, Lateral Thinking, Entrepreneurial Thinking This presentation elaborates on the different types of thinking for successful entrepreneurship. The presentation includ (...)
	Reinventing your Business Model Business Model Change, Strategic Innovation A presentation that clearly explains the concept of changing business models according to Kagermann, Johnson and Christe (...)
	Blue Ocean Theory Success Stories Short Introduction and Success Stories of BOS In world�s business today many companies are swimming in the red ocean of bloody competition. To obtain profitable grow (...)
	Blue and Red Ocean Strategy Diagram Strategic Innovation Download and edit this 12manage PowerPoint graphic for limited personal, educational and business use. Republishing in (...)