Blue Ocean Strategy[蓝海战略]

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总结

Blue Ocean Strategy[蓝海战略]红色海洋

什么是蓝海战略？释义

局限在现有行业之内做残酷竞争，从竞争者手中抢夺顾客的战略，被称之为红海战略或血腥战略（Bloody or Red Ocean Strategy）。与之相对， W. Chan Kim和Renée Mauborgne提出了蓝海战略（Blue Ocean Strategy）的建议，即开拓没有竞争的市场空间。

根据Kim和Mauborgne发表在《哈佛商业评论》（2004年10月）上的文章，在拥挤的市场上做激烈竞争，无法保证企业高水平的绩效。真正的机会是：开拓蓝色海疆，创造没有竞争的市场空间。

竞争优势批判

竞争当然是重要的，但通过集中于竞争和Competitive Advantage[竞争优势]，根据Kim和Mauborgne，学者、公司和顾问忽略了战略的二个非常重要-和更加赚钱-方面：

发现和培育蓝色海洋，
开发和保护蓝色海洋。

它们与战略家传统的关注事项截然不同。在蓝色海洋里，需求来自于创造，而不是争夺。蓝色海洋里有大量的成长机会，有利可图且发展快速。

创造蓝色海洋的两种方法

打造全新行业，如eBay的网上拍卖。
拓展行业边界，在红色海洋里创造蓝色海洋。

毫无疑问，Kim和Mauborge应该得到赞誉，他们意识到了过度关注竞争优势所带来的问题，他们发明的这两个比喻也非常美妙。

参考书： W. Chan Kim， Renée Mauborgne - Blue Ocean Strategy [中译本《蓝海策略：开创无人竞争的新市场》，台湾天下远见出版社，2005] -

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🔥	新王石的蓝海王石：建设低收入群体住房也是会赚钱的，不折不扣的蓝海战略，万科不断领先的秘诀。 (...) 16 0个反应

What is the Four Action Framework?
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What are Execution Hurdles in Blue Ocean Strategy?
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Blue Ocean Strategy - Three Tiers of Noncustomers
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Blue Ocean Strategy - Buyer Experience Cycle
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Blue Ocean Strategy: Buyer Utility Levers
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Blue Ocean Strategic Sequencing - Apple
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The Importance of Innovating
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This Isn't Strategy?
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BOS in Less Developed Countries
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Navy Federal Credit Union
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Not Properly Contested Markets
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Blue Ocean Strategy for UPS
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Blue Ocean Strategy Sequence L.L. Bean
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Filtering Blue Ocean Ideas: Strategic Overlays
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Blue Ocean Strategic Sequencing - Amtrak
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Blue Ocean Strategy Sequencing for Blockbuster
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Blue Ocean Strategy Research
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Blue Ocean Strategy versus RBV and MBV
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Blue Ocean Strategic Sequencing for US Airways?
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Verizon Communications Strategic Sequencing
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Nintendo's Wii BOS Strategic Sequence
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Nestle Blue Ocean Strategy Sequencing
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Blue Ocean Strategic Sequencing on Disney
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Blue Ocean Strategic Sequence for Amazon.com
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Blue Ocean Strategic Sequence for Barnes and Noble
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The Blue Ocean Strategy (BOS) Sequence of Citibank
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Getting the Strategic Sequence Right for Verizon Wireless Droid Pro
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Best Buy - Blue Ocean Strategy Proposal
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Papa Murphy's Strategic Sequence
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BOS and ROS are Both Supplier Centric
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Blue Ocean Strategic Sequencing for Delta Airlines
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How to Start with Blue Ocean Strategy?
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Validated Instrument for Measuring Blue Ocean Strategy
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Blue Ocean Strategy Success Example in India
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First Mover Advantage / Price Maker in BOS
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Blue Ocean Strategic Sequence for Blockbuster
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eBay's Blue Ocean Strategy Strategic Sequence
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Blue Ocean Strategic Sequencing - Exxon Mobil
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Sony Playstation in Medical Field
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CSR Part of Blue Ocean Strategy
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Six Paths Framework for Property Management Companies
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Strategic Sequencing Education Industry for Adults
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Blue Ocean Strategic Sequence for Oreck Direct
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Blue Ocean Sequencing - Bank of America
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BP Moving From Red Ocean to Blue Ocean
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Blue Ocean Strategic Sequencing in Office Furniture
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Blue Ocean Strategic Sequencing - Best Buy
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Wal-Mart Strategic Sequence
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Blue Ocean Strategic Sequencing - Dell
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最佳实践

关于蓝海战略的最高评价的讨论主题。在这里你会找到最有价值的思路和切实可行的建议。

Visionary Leadership and Blue Ocean Strategy
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Blue, Green or Even Violet Ocean Strategies
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What is a Strategic Sequence?
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Using Blue Ocean Strategy Inside Companies
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Blue Ocean Strategy Disadvantages
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What is a Pioneer-Migrator-Settler Map (PMS Map)?
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Differences in BOS / ROS Cultures
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BOS = Niche Market Strategy
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How to Avoid Imitation of Blue Ocean Strategy?
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Blue Ocean Strategy in Small Companies
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Why is it called 'Blue' Ocean Strategy?
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Creating a New Mental Category
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Six Paths to Moving from Red to Blue Ocean
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BOS: more of the same
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Porter Model vs Blue Ocean Strategy
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Can a Blue Ocean Eventually Turn Into a Red Ocean?
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'Purple' Ocean Strategy
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The Context Determines BOS or ROS
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Define the Gap in the Market
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Blue Ocean Strategy of Google
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Blue Ocean is Economics Failure
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专家提示

关于Blue Ocean Strategy（英语）的高级见解。在这里，您将找到专家的专业建议。

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