所有关于Blue Ocean Strategy[蓝海战略]

摘要，论坛，最佳做法，专家提示和信息来源。

关于蓝海战略和其他管理方法。开立免费账户。

登入

12manage是一个有关管理的知识共享平台，拥有超过100万参与者。点击查寻更多信息。。。

Blue Ocean Strategy[蓝海战略]红色海洋

什么是蓝海战略？释义

局限在现有行业之内做残酷竞争，从竞争者手中抢夺顾客的战略，被称之为红海战略或血腥战略（Bloody or Red Ocean Strategy）。与之相对， W. Chan Kim和Renée Mauborgne提出了蓝海战略（Blue Ocean Strategy）的建议，即开拓没有竞争的市场空间。

根据Kim和Mauborgne发表在《哈佛商业评论》（2004年10月）上的文章，在拥挤的市场上做激烈竞争，无法保证企业高水平的绩效。真正的机会是：开拓蓝色海疆，创造没有竞争的市场空间。

竞争优势批判

竞争当然是重要的，但通过集中于竞争和Competitive Advantage[竞争优势]，根据Kim和Mauborgne，学者、公司和顾问忽略了战略的二个非常重要-和更加赚钱-方面：

发现和培育蓝色海洋，
开发和保护蓝色海洋。

它们与战略家传统的关注事项截然不同。在蓝色海洋里，需求来自于创造，而不是争夺。蓝色海洋里有大量的成长机会，有利可图且发展快速。

创造蓝色海洋的两种方法

打造全新行业，如eBay的网上拍卖。
拓展行业边界，在红色海洋里创造蓝色海洋。

毫无疑问，Kim和Mauborge应该得到赞誉，他们意识到了过度关注竞争优势所带来的问题，他们发明的这两个比喻也非常美妙。

参考书： W. Chan Kim， Renée Mauborgne - Blue Ocean Strategy [中译本《蓝海策略：开创无人竞争的新市场》，台湾天下远见出版社，2005] -

蓝海战略小组

小组 (10名成员)

蓝海战略论坛

关于以下三个最新主题：蓝海战略。

🔥	新王石的蓝海王石：建设低收入群体住房也是会赚钱的，不折不扣的蓝海战略，万科不断领先的秘诀。 (...) 16 0个反应

	Filtering Blue Ocean Ideas: Strategic Overlays When developing Blue Ocean Strategies with organisations we find that some of the Blue Ocean ideas generated, while grea (...) 6 14个反应

	How to Start with Blue Ocean Strategy? I am in the process of starting up a company. I was advised to use Blue Ocean strategy but there is a lot of information (...) 3 4个反应

	Validated Instrument for Measuring Blue Ocean Strategy I am examining the relationship between the Blue Ocean Strategy and firm performance in the construction industry using (...) 3 5个反应

蓝海战略最佳实践

在这里你会找到最有价值的思路和切实可行的建议。

🥇	Visionary Leadership and Blue Ocean Strategy I think Blue Ocean Strategy (BOS) success merely depends on the leadership of the leader and how visionary the leader is (...) 76 43个反应

🥈	Blue, Green or Even Violet Ocean Strategies I think ROS and BOS are parts of a process that all active companies will pass. In fact they are inevitable events durin (...) 71 7个反应

🥉	What is a Strategic Sequence? According to Kim and Mauborgne (2005) a BOS will only work if it�s formulated in the right strategic sequence. Without f (...) 39 4个反应

	Using Blue Ocean Strategy Inside Companies Many people think BOS is only applicable for creating new markets, outside a company. Though, the Blue Ocean concept can (...) 36 1个反应

	Blue Ocean Strategy Disadvantages While most of the participants in this forum are quick to point out the that a BOS creator gets, we need to be aware of (...) 32 10个反应

	What is a Pioneer-Migrator-Settler Map (PMS Map)? In Blue Ocean Strategy, what is a Pioneer-Migrator-Settler Map? I read it is a key tool in the Blue Ocean Strategy proce (...) 22 1个反应

	Differences in BOS / ROS Cultures I have discovered over the last five years that in Red Ocean Strategies (ROS) people compete to maintain a competitive e (...) 20 15个反应

	BOS = Niche Market Strategy Is BOS not just another phrase for a strategy? They share the common feature of a 'lone player'. (...) 20 4个反应

	How to Avoid Imitation of Blue Ocean Strategy? After creating a new market/industry, how can competitors be restricted to imitate the same. Is a complete overlook by t (...) 20 5个反应

	Blue Ocean Strategy in Small Companies For most small businesses in the current environment, staying alive is a major issue! Simply paying the bills tends to d (...) 19 11个反应

	Why is it called 'Blue' Ocean Strategy? I would like to know meaning of 'blue' and its meaning when we refer to Blue Ocean startegy. Why it is called blue and n (...) 19 9个反应

	Creating a New Mental Category Blue ocean strategies are basically about creating a new mental category or a frame of reference. For example, Red Bull (...) 19 25个反应

	Six Paths to Moving from Red to Blue Ocean I am seeking feedback on my class project. I am trying to move a red ocean company to a Blue Ocean company. I am working (...) 17 3个反应

	BOS: more of the same Blue Ocean Strategy is just more of the same old stuff. It takes industry analysis from Porter, differentiation from Tro (...) 15 17个反应

	Porter Model vs Blue Ocean Strategy Does anyone know about the differences between Porter's (5 Forces, Competitive Advantage) Strategy Model and Blue Ocean (...) 15 8个反应

	What is the Four Action Framework? I am looking for more information on the 4 action framework. I found that it's a key tool in the Blue Ocean Strategy pro (...) 14 0个反应

	What are Execution Hurdles in Blue Ocean Strategy? Stumbling on the web I found there are 4 execution hurdles in Blue Ocean Strategy: 1. Cognitive 2. Motivation 3. Reso (...) 12 0个反应

	Can a Blue Ocean Eventually Turn Into a Red Ocean? When a company creates a blue ocean by foreseeing an opportunity, there is always a chance of other companies entering t (...) 11 8个反应

	'Purple' Ocean Strategy If there are shallow, boiling, highly competitive, bloody RED oceans, and there are deep, calm, clear BLUE oceans of unt (...) 10 32个反应

	Blue Ocean Strategy - Three Tiers of Noncustomers There are three tiers of non-customers that can be transformed into customers. They differ in their relative distance fr (...) 9 0个反应

	Blue Ocean Strategy - Buyer Experience Cycle In Blue Ocean Strategy there is a tool called Buyer Experience Cycle. It deals with the experience a buyer has in the va (...) 8 1个反应

	The Context Determines BOS or ROS A good strategy is a winning strategy. So in some circumstances we need to use BOS and in some other ROS fits better. Th (...) 8 3个反应

	Blue Ocean Strategy: Buyer Utility Levers In Blue Ocean Strategy, the Buyer Utility Map is a chart that shows the six buy utility levers: 1. Productivity 2. Sim (...) 8 1个反应

	Blue Ocean Strategic Sequencing - Apple I think Apple computers have demonstrated remarkable success of Blue Ocean strategies time and again by launching new pr (...) 8 2个反应

	The Importance of Innovating This model is useful because it makes managers think about breaking the rules of competition. Aristoteles said: "You ca (...) 7 1个反应

	Define the Gap in the Market Launching new company (for example in medical equipment) with a me-too kind of product is always having a traction into (...) 7 3个反应

	Blue Ocean Strategy of Google First it was IBM, then Microsoft and now Google. How Google made it to the top ? Adopting BOS ? Google is a wonderful c (...) 7 3个反应

	This Isn't Strategy? This could be a few things but, strategy, really? It's a process at best either, deliberate (ROS) or emergent (BOS). It (...) 7 2个反应

	BOS in Less Developed Countries Kim & Mauborgne: create uncontested market space and make the competition irrelevant. In the market place in less devel (...) 6 1个反应

	Navy Federal Credit Union I am seeking to identify ways in which Navy Federal Credit Union (NFCU) can convert and break away from the competition. (...) 6 1个反应

	Not Properly Contested Markets Some markets are not properly contested, can such a situation be considered as a blue ocean? (...) 6 0个反应

	Blue Ocean Strategy for UPS UPS currently operates world wide and is at the forefront with electronic shipping technologies and a massive fleet of t (...) 6 1个反应

	Blue Ocean Strategy Sequence L.L. Bean The four steps of strategic sequencing for L.L. Bean's Blue Ocean Strategy (BOS) begin with buyer utility and the six st (...) 6 1个反应

	Blue Ocean is Economics Failure In my opinion, the idea of a Blue Ocean hurts the basic principles of economics which results in all economic profits te (...) 5 6个反应

	Blue Ocean Strategic Sequencing - Amtrak To get Amtrak to a blue ocean, I propose to make it a more family-friendly product with a kids� car (similar to Disney�s (...) 5 0个反应

	Blue Ocean Strategy Sequencing for Blockbuster BLOCKBUSTER is an american-based provider of home video and video game rental services. - Buyer utility: Blockbuster al (...) 5 2个反应

	Blue Ocean Strategy Research I am a Phd Student and would like to do a research in Blue Ocean Strategy. Any research model can you suggest. (...) 4 2个反应

	Blue Ocean Strategy versus RBV and MBV Hi everybody, how does Blue Ocean Strategy fit in between the major strategy approaches (e.g. Market-based view () and ) (...) 4 0个反应

	Blue Ocean Strategic Sequencing for US Airways? US Airways is in in a red ocean, they must determine there their 3 tiers of consumers. For them to work toward a Blue Oc (...) 4 1个反应

	Verizon Communications Strategic Sequencing Verizon communications : - Buyer utility-mobile devices unlock exceptional buyer utility in terms of convenience and en (...) 4 0个反应

	Nintendo's Wii BOS Strategic Sequence Get the right," is an important part of the Blue Ocean strategy. Buyer utility, price, cost and adoption. Nintendo has (...) 4 1个反应

	Nestle Blue Ocean Strategy Sequencing Nestle's Blue Ocean Strategy Sequence Greetings to the group. For an assignment I described a Blue Ocean strategy seque (...) 3 2个反应

	Blue Ocean Strategic Sequencing on Disney For school, I have to devise a blue ocean strategy for a specific business and industry (and post it in a user group suc (...) 3 7个反应

	Blue Ocean Strategic Sequence for Amazon.com To create a Blue Ocean Strategy company there has to be . The components of BOS strategic sequencing are: buyer utility, (...) 3 1个反应

	Blue Ocean Strategic Sequence for Barnes and Noble Barnes and Noble while it is not presently in a Blue Ocean environment it is certainly a company that has a history of p (...) 3 0个反应

	The Blue Ocean Strategy (BOS) Sequence of Citibank This week in a college class I am attending, we are looking at the sequence of the Blue Ocean Strategy. And more specifi (...) 3 0个反应

	Getting the Strategic Sequence Right for Verizon Wireless Droid Pro Verizon wireless has come out with a new phone called the droid pro. The sequence of Blue Ocean strategy consists of: th (...) 3 1个反应

	Best Buy - Blue Ocean Strategy Proposal I�ve chosen Best Buy to form a Blue Ocean strategy. The idea is to offer music lessons and basic computer courses to acc (...) 3 1个反应

	Papa Murphy's Strategic Sequence Papa Murphy�s strategic sequence: - Buyer Utility - as a retailer of take n bake pizzas, Papa Murphy�s provides an alte (...) 3 0个反应

	BOS and ROS are Both Supplier Centric In both ROS and BOS the focus is on the supplier and on competition with other supplier(s). Both try to outdo the compet (...) 3 0个反应

	Blue Ocean Strategic Sequencing for Delta Airlines The fourth principle of the Blue Ocean Marketing Strategy is to get the Strategic Sequence of the Blue Ocean Strategy co (...) 3 0个反应

	Blue Ocean Strategy Success Example in India Another example of huge success of blue ocean strategy is 2 wheeler market in India in mid eighties. Upto mid eighties (...) 2 0个反应

	First Mover Advantage / Price Maker in BOS As soon as an organisation identified a new sector/industry as a part of BOS and enter it successfully, they will get a (...) 2 0个反应

	Blue Ocean Strategic Sequence for Blockbuster The BOS sequencing for Blockbuster is as follows: - Buyer utility. They created buyer utility by offering convenience a (...) 2 0个反应

	eBay's Blue Ocean Strategy Strategic Sequence eBay operates in a Blue Ocean today due to their ability to capitalize on their and immense popularity. The BOS sequenc (...) 2 8个反应

	Blue Ocean Strategic Sequencing - Exxon Mobil I�m completing a college assignment and request feedback on my thoughts about Exxon Mobil and Blue Ocean sequencing. Bu (...) 2 1个反应

	Sony Playstation in Medical Field Part of my class assignment is to overlook the transition of red ocean company into Blue Ocean one. I choose Sony Playst (...) 2 2个反应

	CSR Part of Blue Ocean Strategy Companies may consider Corporate Social Responsibility (CSR) as part of Blue Ocean strategy. Recent research concluded t (...) 2 0个反应

	Six Paths Framework for Property Management Companies For the property management industry, one of the major issues that keep companies in the red ocean is simply trying to b (...) 2 0个反应

	Strategic Sequencing Education Industry for Adults There needs to be significant changes in the way education is delivered to adult learners. A new company could use this (...) 2 0个反应

	Blue Ocean Strategic Sequence for Oreck Direct Oreck direct has been providing home cleaning products, such as vacuum cleaners and other household cleaning supplies si (...) 1 1个反应

	Blue Ocean Sequencing - Bank of America As described by Kim and Mauborgne (2005) there are four principles that make up the Blue Ocean strategy: buyer utility, (...) 1 0个反应

	BP Moving From Red Ocean to Blue Ocean BP have much to do to move from red ocean to blue ocean. They must figure out a way to redeem themselves to please the m (...) 1 3个反应

	Blue Ocean Strategic Sequencing in Office Furniture I am working on a Blue Ocean strategy for a course I am taking, and am hoping to get a bit of input on what I have devel (...) 1 1个反应

	Blue Ocean Strategic Sequencing - Best Buy Buyer utility. For Best Buy, I see the most compelling reason the mass of people flock there is because of the vast prod (...) 1 2个反应

	Wal-Mart Strategic Sequence Based on the BOS sequence, Wal-Mart (branded as Walmart since 2008) is clearly in a blue ocean: The buyer utility is ob (...) 0 2个反应

	Blue Ocean Strategic Sequencing - Dell I have been researching dell for the past several weeks in my business class and we are currently looking at the Blue Oc (...) 0 3个反应

Blue Ocean Strategy专家提示（英语）

在这里，您将找到专家的专业建议。

	Diagnostic Framework for Building a Blue Ocean Strategy Blue Ocean Strategy Formation (...)

	Challenging the Existing Strategic Logic Blue Ocean Strategy Tools (...)

	How to Find Good Product Ideas? List of 10 Approaches Discovering New-Product Ideas, Creative Approaches (...)

	Blue Ocean Strategy Tools, Frameworks and Methodologies Summaries of all BOS Tools (...)

	Innovation Pitfalls Avoiding Innovation Traps (...)

	The Value Creation Logic Types Discovering Blue Oceans (...)

	How to Find or Create A Blue Ocean? Approaches to Reconstruct Market Boundaries (...)

	Recent Innovation Trends \| New Innovation Types Open innovation, User Innovation, Value Innovation, Bottom-up Innovation (...)

	How to Detect Consumer Needs that are Unmet? Product Innovation, New Product Development, Innovation Strategy (...)

	Pitfalls and Obstacles in Product Development Strategy Product Development, Product Portfolio Management (...)

	Value Innovation Strategy Best Practices Understanding the Fundamentals of Blue Ocean Strategy (...)

	A Closer Look Into Customer Value Customer Value Analysis, Strategic Marketing, Innovation Strategy (...)

	How to Think Differently in Blue Ocean Strategy and Innovation? How to Be Innovative (...)

	How to Determine the Right PRICING? Steps to Strategic Pricing (...)

	How Can Incumbents Respond to Disruptors? 5 Strategic Options in Reaction to Disruptors (...)

	How to Lead an Innovation Team Best Practices, Innovation Team Management (...)

	In Which Direction Should we Grow our Portfolio? Portfolio Strategy, Innovation Strategy (...)

	Innovating by Reconsidering Value Delivery Fundamental Innovation (...)

	Classes of Innovation \| Sources of Innovation Innovation, Creativity, Organizational Innovativeness, Lateral Thinking, Out of the Box Thinking, Blue Ocean Strategy (...)

	How to Design Experiments to Support Decision-making on Strategic Innovations Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes (...)

	Why Large Firms are Having Difficulties to Deal with Disruptive Innovations Innovation Management (...)

	What Makes a Company Innovative? Innovation Best Practices, R&D Best Practices, Corporate Innovation (...)

	Designing Complex Products or Systems Through Iterative Rapid-cycle Prototyping Design Thinking, Disruptive Innovation, Blue Ocean Strategy, Introducing Complex Systems, Co-Creation (...)

	Entrepreneurial Strategies in Emerging Markets Emergent Strategy, Entrepreneurship, Strategic Innovation (...)

蓝海战略信息来源

在这里，您将找到Powerpoint，视频，新闻等可用于您自己的讲座和讲习班。

返回到分类主页：营销 | 战略与策略

更多管理方法、模型和理论

Special Interest Group Leader

您是的专家吗蓝海战略？免费注册

链接到该知识中心

将此代码复制到您的网站：

Blue Ocean Strategy[蓝海战略]

摘要，论坛，最佳做法，专家提示和信息来源。

什么是蓝海战略？ 释义

竞争优势批判

创造蓝色海洋的两种方法

什么是蓝海战略？释义