PEST Analysis[PEST分析]

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总结

什么是PEST分析? 释义

PEST分析是战略咨询顾问用来帮助企业检阅其外部宏观环境的一种方法。 PEST是下列英文单词首字母的缩写:

  • 政治的(Political

  • 经济的(Economic

  • 社会的(Social

  • 技术的(Technological

PEST分析因子在企业价值创造过程中扮演着重要角色。 但是,由于它们往往超出企业的控制,所以通常既被视为是威胁,又被当成是机遇。 值得注意的是,不同大洲、不同国家,甚至同一国家不同地区宏观经济因素都会发生差异,所以,PEST分析往往以国家为单位进行。


下表是一个典型的PEST分析。


政治 (包括法律)


经济


社会


技术


环保制度

经济增扎

收入分布

政府研究开支

税收政策

利率与货币政策

人口统计、人口增长率与年龄分布

产业技术关注

国际贸易章程与限制

政府开支

劳动力与社会流动性

新型发明与技术发展

合同执行法

消费者保护法

失业政策

生活方式变革

技术转让率

雇用法律

征税

职业与休闲态度

企业家精神

技术更新速度与生命周期

政府组织/态度

汇率

教育

能源利用与成本

竞争规则

通货膨胀率

潮流与风尚

信息技术变革

政治稳定性

商业周期的所处阶段

健康意识、社会福利及安全感

互联网的变革

安全规定

消费者信心

生活条件

移动技术变革


PEST分析相对简单,并可通过头脑风暴法来完成。 PEST分析的运用领域有: 公司战略规划、市场规划、产品经营发展、研究报告撰写。


PEST分析的变形

有时,亦会用到PEST分析的扩展变形形式,如SLEPT分析、STEEPLE分析, STEEPLE是以下因素英文单词的缩写,社会/人口(Social/demographic)、技术(Technological)、经济(Economic)、环境/自然(Environmental/Natural)、政治(Political)、法律(Legal)、道德(Ethical)。 此外,地理因素(Geographical Factor)有时也可能会有显著影响。


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论坛

新主题

PEST分析论坛。


System Risk in PEST Analysis
As per recent global recession, how do you include in PEST analysis the risk factor due to mass negligence of control me (...)
11
 
1条评论
Extension of PESTEL + C (=Competitors) Analysis
In discussions with a tutor at Deltic Training College (Mark Northway), it has been suggested that a 'C' should / ought (...)
9
 
1条评论
Advanced form of PEST: PESTELEM Analysis
An advanced form of PEST analysis is called PESTELEM
Political
Economic
Social
Technological
Ec (...)
8
 
2条评论
Direct and Indirect External Environment of the Firm
What is needed to survive in dynamic environment.
The world is fast changing and as such if organisations are to surv (...)
7
 
How to Conduct a PEST Analysis? Main Steps and Tips
Is there a specific way in performing a PEST analysis, or is there no particular order?
I really want a guideline (...)
6
 
1条评论
PEST Analysis on Retail
Does anyone have a pest analysis on a retail industry. Thanks. (...)
5
 
1条评论
Improved PESTLE Analysis: SATERPLIDE Analysis
In my work I have found a need to improve the conventional PESTLE segmentation of the future to be more comprehensive a (...)
5
 
1条评论
Organisational Analysis
I would be grateful if I could be permitted to refer to the contents on this text. I will acknowledge the source. (...)
5
 
1条评论
Other Marketing Environment Tools
Apart from this PEST framework used to analyze the macro environment, which other technigues can be used? (...)
4
 
1条评论
PEST Analysis for Non-Profit Organizations
Hi, I need opinions whether PEST analysis is the best tool to be used for public / non-profit organizations in marketing (...)
4
 
Unfavorable External Environment?
When do I realize that the environment I am operating in is not favorable to my organization? And what should be the imm (...)
4
 
History of PEST - Origins and Author
I am wondering about the origins of PEST. And also about the authorship of the various variants such as: PESTEL, PECLICT (...)
2
 
2条评论
Interaction Between an Organization and Its Energy Environment?
I read a text about organizational-environmental interaction and it has named factors affecting the interaction such as (...)
2
 
1条评论
What is a Business Environment
It is the aggregate of all conditions, events and influences that surround a firm and affect it.
The Business Envir (...)
1
 
Environmental Factors in PESTLE
In PESTLE, what are examples of typical environmental factors? Thank you. (...)
0
 
1条评论
Technology Marketing and Economic Analysis in Utilities
A small developing economy creates a new government funded R&D company to streamline and consolidate efforts in R&D on e (...)
0
 

开始一个新的论坛主题关于PEST分析更多资讯

 

最佳实践

关于PEST分析的最高评价的讨论主题。在这里你会找到最有价值的思路和切实可行的建议。


PEST / PESTLE Criticisms
What are some of the criticisms of the PESTEL Analysis? (...)
63
 
PEST Analysis for a Country
Does anyone know where I can get a PEST analysis on a country, such as the Czech Republic? (...)
35
 
4条评论

External Environment of a Service Company
I need to examine the external environment of a recruitment company (for my dissertation), and I'm looking for a model t (...)
28
 
3条评论

PEST Analysis is Complementary to SWOT Analysis
PEST is one of the essential tool to supplement the SWOT analysis. PEST is the external environmental analysis in which (...)
17
 
3条评论

PEST Analysis Standard Format?
I have to do a PEST analysis. Is there a standard format (like SWOT). (...)
15
 
1条评论

BOOK: The SPELIT Power Matrix
The SPELIT Power Matrix is similar to PEST. It details how to internally and externally assess an organization utilizing (...)
6
 
3条评论

专家提示

关于PEST Analysis(英语)的高级见解。在这里,您将找到专家的专业建议。


How to Analyze the Strategic Significance of some External Trend?

Analysis of Macro-environment, Strategic Environment
To think over which of the trends in the PEST analysis are going to be really important for a firm, one can use the 5 fo (...)

Advanced Ways of Applying PEST Analysis

Analysis of Macro-environment, Strategic Environment
When you are examining the external environment of a firm through a PEST Analysis, besides the obvious understanding of (...)

Extensive 12-Factor PEST Analysis

International Strategic Environmental Analysis
Marketing Consultant Geri Clark recommends a very comprehensive variant for International Marketing Environmental Analys (...)

WHEN to use PEST analysis? Situations and Application Areas

PEST Analysis, Application Areas, Analysis of Macro-environment
A PEST-analysis contributes to the success of a company, because any specific organization can only be successful it it (...)

How to Refine my Initial PEST Analysis?

Advanced PEST Analysis
A PEST analysis can further be refined by incorporating the SWOT framework for each of the dimension mentioned here, i.e (...)

Why Society is More Risky than Before

Understanding New Risk Categories, Risk Management
In his 1992 book "Risk Society: Towards a New Modernity, Ulrich Beck describes new risk scenarios that companies have t (...)

Government Policies / Economic Policy Tools in PEST Analysis

PEST Analysis, Government Analysis, Analysis of Macro-environment, Strategic Environment
Governments use several economic policy tools to achieve a set of goals. Managers of industry must have their focus on o (...)
信息来源

有关PEST分析的各种信息来源。在这里,您将找到Powerpoint,视频,新闻等可用于您自己的讲座和讲习班。


PEST Analysis Template

PEST Analysis
MS-Excel template for conducting a PEST Analysis for your business or (part of) your organization. (...)

External Environment In-depth: Sub-types and How to Manage Them

External Environment, Environmental Scanning, Environmental Management, Competitive Environment
This presentation covers the topic of external environments and includes the following sections: 1. Environmental Scann (...)

PEST Analysis for Small and Medium-sized Companies

Initial Understanding of PEST Analysis, Summary
Ian Johnson summarizes the PEST Framework in the context of Small and Medium-sized Companies. PEST is an acronym to ana (...)

Introduction of the P of PEST Analysis: Political

Initial Understanding of PEST Analysis
Short introduction to the P of PEST Analysis: - Political - Regulatory - Legislative The video gives examples in the (...)

研究链接

自动跳入有关以下内容的其他有用资源PEST分析。


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