PEST Analysis[PEST分析]

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检阅企业生存的外部宏观环境。 PEST Analysis[PEST分析]解析。 STEEPLE。

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什么是PEST分析? 释义

PEST分析是战略咨询顾问用来帮助企业检阅其外部宏观环境的一种方法。 PEST是下列英文单词首字母的缩写:

  • 政治的(Political

  • 经济的(Economic

  • 社会的(Social

  • 技术的(Technological

PEST分析因子在企业价值创造过程中扮演着重要角色。 但是,由于它们往往超出企业的控制,所以通常既被视为是威胁,又被当成是机遇。 值得注意的是,不同大洲、不同国家,甚至同一国家不同地区宏观经济因素都会发生差异,所以,PEST分析往往以国家为单位进行。


下表是一个典型的PEST分析。

政治 (包括法律)


经济


社会


技术


环保制度

经济增扎

收入分布

政府研究开支

税收政策

利率与货币政策

人口统计、人口增长率与年龄分布

产业技术关注

国际贸易章程与限制

政府开支

劳动力与社会流动性

新型发明与技术发展

合同执行法

消费者保护法

失业政策

生活方式变革

技术转让率

雇用法律

征税

职业与休闲态度

企业家精神

技术更新速度与生命周期

政府组织/态度

汇率

教育

能源利用与成本

竞争规则

通货膨胀率

潮流与风尚

信息技术变革

政治稳定性

商业周期的所处阶段

健康意识、社会福利及安全感

互联网的变革

安全规定

消费者信心

生活条件

移动技术变革


 

PEST分析相对简单,并可通过头脑风暴法来完成。 PEST分析的运用领域有: 公司战略规划、市场规划、产品经营发展、研究报告撰写。


PEST分析的变形

有时,亦会用到PEST分析的扩展变形形式,如SLEPT分析、STEEPLE分析, STEEPLE是以下因素英文单词的缩写,社会/人口(Social/demographic)、技术(Technological)、经济(Economic)、环境/自然(Environmental/Natural)、政治(Political)、法律(Legal)、道德(Ethical)。 此外,地理因素(Geographical Factor)有时也可能会有显著影响。


PEST分析 小组


小组 (17名成员)


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