Distinctive Capabilities[特殊能力]
(Kay)

知识中心

企业成功之道

经营战略如何才能为企业增值？ 是什么造就了成功企业？这是企业经营战略中所面对的一个最基本问题，也是企业高管常常问自己的问题。

某些公司有一些与众不同的能力，这些能力是其他公司所没有的，即便当其他公司意识到这些能力能够为公司带来高额利润，他们仍然没有办法去复制它。
 

在《企业成功之基》（Foundations of Corporate Success）一书中，John Kay写道，纵观那些最好的企业，它们的优势力量来源于企业与员工、消费者、供货商的独特关系架构。 他进而解释了为什么这些关系的连续性、稳定性对于企业灵活、协力应对变革至关重要。

企业的三种特殊能力

根据John Kay，企业有三种特殊能力，凭借它们企业就能实现增值，就能调动各方面的关系实现竞争优势。

• 体系（Architecture）。 一种连接组织内、外的员工、消费者和供应商的关系结构。

• 声誉（Reputation）。 企业声誉的建立通过：

  • 顾客亲身体验。
  • 质量信号。
  • 展示与免费试用。
  • 质量保单。
  • 保值服务。
  • 口碑效应。
  • 品牌联合。
  • 声誉保护。

• 创新（Innovation）。 创新技术必须能够成功转化为企业竞争优势。

参考书： John Kay - Foundations of Corporate Success

论坛讨论 新主题 特殊能力论坛。 Dynamic Capabilities All of Kay's distinctive capabilities to achieve a competitive advantage are based on relationships. But besides r (...) 14   1条评论 According to Kay there are 4 Distinctive Features There are supposed to be 4 distinctive capabilities: architecture, reputation, innovation... and strategic assets. (...) 3   1条评论 Distinctive Competence? Hi guys, can anyone explain to me what a distinctive competence is? (...) 3   2条评论 开始一个新的论坛主题关于特殊能力 分享知识或提出问题

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信息来源 有关特殊能力的各种信息来源。在这里，您将找到Powerpoint，视频，新闻等可用于您自己的讲座和讲习班。 Definition, Differences and Relationships between Resources, Capabilities, Competencies and Core Competencies Core Competencies Javidan (1998) has made a great contribution to answering the question for the relationship / differences between resour (...) Porter's Industrial Organization Versus Barney's Resource Based View Business Strategy, Value Chain Management This presentation compares Porter's competitive advantage thinking with Barney's Resource Based View, focusing on how co (...) Distinctive vs. Dynamic Capabilities Inside-out Business Strategy In this presentation it is about Distinctive Capabilities and Dynamic Capabilities. Distinctive Capabilities are present (...)

研究链接 自动跳入有关以下内容的其他有用资源特殊能力。 新闻 视频 简报 书比人好 更多

比较： Value Disciplines[价值信条]  |  Competitive Advantage[竞争优势]  |  Rule of Three[三强鼎立法则]  |  Resource-Based View[企业资源观]  |  Parenting Styles[母合类型]  |  Parenting Advantage[母合优势]  |  BCG Matrix[BCG矩阵]  |  Growth Phases[成长阶段]  |  Organizational Configurations[组织构型]  |  3C's  |  Acquisition Integration Approaches[收购整合法]  |  Strategic Types[战略类型]

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