Distinctive Capabilities[特殊能力]
(Kay)

知识中心

企业成功之道

经营战略如何才能为企业增值？ 是什么造就了成功企业？这是企业经营战略中所面对的一个最基本问题，也是企业高管常常问自己的问题。

某些公司有一些与众不同的能力，这些能力是其他公司所没有的，即便当其他公司意识到这些能力能够为公司带来高额利润，他们仍然没有办法去复制它。
 

在《企业成功之基》（Foundations of Corporate Success）一书中，John Kay写道，纵观那些最好的企业，它们的优势力量来源于企业与员工、消费者、供货商的独特关系架构。 他进而解释了为什么这些关系的连续性、稳定性对于企业灵活、协力应对变革至关重要。

企业的三种特殊能力

根据John Kay，企业有三种特殊能力，凭借它们企业就能实现增值，就能调动各方面的关系实现竞争优势。

• 体系（Architecture）。 一种连接组织内、外的员工、消费者和供应商的关系结构。

• 声誉（Reputation）。 企业声誉的建立通过：

  • 顾客亲身体验。
  • 质量信号。
  • 展示与免费试用。
  • 质量保单。
  • 保值服务。
  • 口碑效应。
  • 品牌联合。
  • 声誉保护。

• 创新（Innovation）。 创新技术必须能够成功转化为企业竞争优势。

参考书： John Kay - Foundations of Corporate Success

论坛 新主题 特殊能力论坛。 Dynamic Capabilities All of Kay's distinctive capabilities to achieve a competitive advantage are based on relationships. But besides r (...) 14   1条评论 According to Kay there are 4 Distinctive Features There are supposed to be 4 distinctive capabilities: architecture, reputation, innovation... and strategic assets. (...) 3   1条评论 Distinctive Competence? Hi guys, can anyone explain to me what a distinctive competence is? (...) 3   2条评论 开始一个新的论坛主题关于特殊能力。更多资讯。 分享您的意见，知识和经验或提出问题（免费注册第一）

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研究链接 自动跳入有关以下内容的其他有用资源特殊能力。 新闻 视频 简报 书比人好 更多

比较： Value Disciplines[价值信条]  |  Competitive Advantage[竞争优势]  |  Rule of Three[三强鼎立法则]  |  Resource-Based View[企业资源观]  |  Parenting Styles[母合类型]  |  Parenting Advantage[母合优势]  |  BCG Matrix[BCG矩阵]  |  Growth Phases[成长阶段]  |  Organizational Configurations[组织构型]  |  3C's  |  Acquisition Integration Approaches[收购整合法]  |  Strategic Types[战略类型]

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