企业成功之道
经营战略如何才能为企业增值? 是什么造就了成功企业?这是企业经营战略中所面对的一个最基本问题,也是企业高管常常问自己的问题。
某些公司有一些与众不同的能力,这些能力是其他公司所没有的,即便当其他公司意识到这些能力能够为公司带来高额利润,他们仍然没有办法去复制它。
在《企业成功之基》(Foundations of Corporate Success)一书中,John Kay写道,纵观那些最好的企业,它们的优势力量来源于企业与员工、消费者、供货商的独特关系架构。 他进而解释了为什么这些关系的连续性、稳定性对于企业灵活、协力应对变革至关重要。
企业的三种特殊能力
根据John Kay,企业有三种特殊能力,凭借它们企业就能实现增值,就能调动各方面的关系实现竞争优势。
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体系(Architecture)。 一种连接组织内、外的员工、消费者和供应商的关系结构。
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声誉(Reputation)。 企业声誉的建立通过:
- 顾客亲身体验。
- 质量信号。
- 展示与免费试用。
- 质量保单。
- 保值服务。
- 口碑效应。
- 品牌联合。
- 声誉保护。
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创新(Innovation)。 创新技术必须能够成功转化为企业竞争优势。
参考书: John Kay - Foundations of Corporate Success
特殊能力 小组。

小组 (4名成员)
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特殊能力论坛。
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Dynamic Capabilities
All of Kay's distinctive capabilities to achieve a competitive advantage are based on relationships.
But besides r...
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最佳实践
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关于特殊能力的最高评价的讨论主题。在这里你会找到最有价值的思路和切实可行的建议。
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专家提示
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关于Distinctive Capabilities(英语)的高级见解。在这里,您将找到专家的专业建议。
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4 Properties of Distinctive Capabilities Achieving a Competive Advantage As pointed out by Kay, NOT ALL capabilities can provide an organization with competitive advantage; they need to have a ...
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Customer Centricity: Success Factors for Customer Intimacy Value Disciplines, Customer Strategy, Customer Intimacy, Customer-oriented, CRM Customer / Consumer Centricity (CC) is a frequently used concept used by companies to achieve competitive advantages. It...
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A Corporate Theory: Long-term Handhold and Guidance in Turbulent Times? Inside-out Corporate Strategy, Corporate Visioning According to Professor Todd Zenger, companies should focus less on competitive advantage (this isn't what really interes...
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Capabilities & Competitive Advantage (Grant) Shaping Strategy In 1998 Grant first described the relationships between resources, capabilities and competitive advantage. In his perspe...
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信息来源
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有关特殊能力的各种信息来源。在这里,您将找到Powerpoint,视频,新闻等可用于您自己的讲座和讲习班。
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Definition, Differences and Relationships between Resources, Capabilities, Competencies and Core Competencies Core Competencies Javidan (1998) has made a great contribution to answering the question for the relationship / differences between resour...
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Porter's Industrial Organization Versus Barney's Resource Based View Business Strategy, Value Chain Management This presentation compares Porter's competitive advantage thinking with Barney's Resource Based View, focusing on how co...
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Distinctive vs. Dynamic Capabilities Inside-out Business Strategy In this presentation it is about Distinctive Capabilities and Dynamic Capabilities. Distinctive Capabilities are present...
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研究链接
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比较: Value Disciplines[价值信条] | Competitive Advantage[竞争优势] | Rule of Three[三强鼎立法则] | Resource-Based View[企业资源观] | Parenting Styles[母合类型] | Parenting Advantage[母合优势] | BCG Matrix[BCG矩阵] | Growth Phases[成长阶段] | Organizational Configurations[组织构型] | 3C's | Acquisition Integration Approaches[收购整合法] | Strategic Types[战略类型]
返回到分类主页: 变革与组织 | 人力资源管理 | 知识与无形资产 | 营销和销售
| 战略与创新
更多管理方法、模型和理论
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