企业成功之道
经营战略如何才能为企业增值？ 是什么造就了成功企业？这是企业经营战略中所面对的一个最基本问题，也是企业高管常常问自己的问题。
某些公司有一些与众不同的能力，这些能力是其他公司所没有的，即便当其他公司意识到这些能力能够为公司带来高额利润，他们仍然没有办法去复制它。
在《企业成功之基》（Foundations of Corporate Success）一书中，John Kay写道，纵观那些最好的企业，它们的优势力量来源于企业与员工、消费者、供货商的独特关系架构。 他进而解释了为什么这些关系的连续性、稳定性对于企业灵活、协力应对变革至关重要。
企业的三种特殊能力
根据John Kay，企业有三种特殊能力，凭借它们企业就能实现增值，就能调动各方面的关系实现竞争优势。
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体系（Architecture）。 一种连接组织内、外的员工、消费者和供应商的关系结构。
-
声誉（Reputation）。 企业声誉的建立通过：
- 顾客亲身体验。
- 质量信号。
- 展示与免费试用。
- 质量保单。
- 保值服务。
- 口碑效应。
- 品牌联合。
- 声誉保护。
-
创新（Innovation）。 创新技术必须能够成功转化为企业竞争优势。
参考书： John Kay - Foundations of Corporate Success - 
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 Dynamic Capabilities
All of Kay's distinctive capabilities to achieve a competitive advantage are based on relationships.
But besides relationships, other capabilites could also be a source of competitive advantage. See for example the ability to |
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特殊能力 小组
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特殊能力 培训|活动
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4 Properties of Distinctive Capabilities
As pointed out by Kay, NOT ALL capabilities can provide an organization with competitive advantage; they need to have a number of properties:
1. ...
Usage (application)Achieving a Competive Advantage
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Customer Centricity: Success Factors for Customer Intimacy
Customer / Consumer Centricity (CC) is a frequently used concept used by companies to achieve competitive advantages. It is often believed that CC can...
Usage (application)Value Disciplines, Customer Strategy, Customer Intimacy, Customer-oriented, CRM
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A Corporate Theory: Long-term Handhold and Guidance in Turbulent Times?
According to Professor Todd Zenger, companies should focus less on competitive advantage (this isn't what really interests stock markets). Instead cor...
Usage (application)Inside-out Corporate Strategy, Corporate Visioning
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Capabilities & Competitive Advantage (Grant)
In 1998 Grant first described the relationships between resources, capabilities and competitive advantage. In his perspective, the competitive ...
Usage (application)Shaping Strategy
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比较： Value Disciplines[价值信条] | Competitive Advantage[竞争优势] | Rule of Three[三强鼎立法则] | Resource-Based View[企业资源观] | Parenting Styles[母合类型] | Parenting Advantage[母合优势] | BCG Matrix[BCG矩阵] | Growth Phases[成长阶段] | Organizational Configurations[组织构型] | 3C's | Acquisition Integration Approaches[收购整合法] | Strategic Types[战略类型]
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