影响市场吸引力的典型性外部因素有:
-市场规模(Market Size) -市场成长率(Market Growth Rate) -市场收益率(Market Profitability) -定价趋势(Pricing Trends) -竞争强度(Competitive Intensity/Rivalry) -行业投资风险(Overall Risk of Returns in the Industry)
-进入障碍(Entry Barriers) -产品/服务差异化机会(Opportunity to Differentiate Products and Services)
-产品/服务需求变动性(Demand Variability) -市场分割(Segmentation) -市场分销渠道结构(Distribution Structure)
-技术发展(Technology Development)
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影响战略事业单元竞争实力的典型性内部因素有:
-事业单元自身资产与实力(Strength of Assets and Competencies) -品牌/市场的相对力量(Relative Brand/Marketing Strength) -市场份额(Market Share)
-市场份额的成长性(Market Share Growth) -顾客忠诚度(Customer Loyalty) -相对成本结构(Relative Cost Position/Cost Structure Compared with Competitors)
-相对利润率(Relative Porfit Margins/Profit Margins Compared with Competitors) -分销渠道结构及产品生产能力(Distribution Strength and Production Capacity) -技术研发与其他创新活动记录(Record of Technological or Other Innovation)
-产品/服务质量(Quality) -融资能力(Access to Financial and Other Investment Resources)
-管理能力(Management Strength)
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