SWOT Analysis[SWOT分析] 摘要和论坛

SWOT是一项管理工具，用于组织管理和战略制定。它能够帮助企业找到其自身的优势（Strengths）、弱点（Weaknesses）、机会（Opportunities）和威胁（Threats）。

企业自身的优势和弱点，是其创造价值或者毁灭价值的内部因素。它们可以包括较之竞争对手，企业所拥有的资产、技能及资源。它们既可以利用企业内部的评估标准，也可以通过Benchmarking[标杆分析]来衡量。

企业所面临的机会和威胁，是其创造价值或毁灭价值的外部因素。企业不能够对它们加以控制。但是，它们或者源于Competitive Dynamics of the Industry/Market[行业/市场的竞争动力]，或者内含经济、政治、技术、社会、法律以及文化因素(PEST)。

优势（Strengths）

企业专家所拥有的专业市场知识
对自然资源的独有进入性
专利权
新颖的、创新的产品或服务
企业地理位置
由于自主知识产权所获得的成本优势
质量流程与控制优势
品牌和声誉优势

弱点（Weaknesses）

缺乏市场知识与经验
无差别的产品和服务（与竞争对手相比较）
企业地理位置
竞争对手进入分销渠道的优先地位
产品或服务质量低下
声誉败坏

机会

发展中的新兴市场（中国、互联网）
并购、合资或战略联盟
进入具吸引力的新的细分市场
新的国际市场
政府规则放宽
国际贸易壁垒撤除
某一市场的领导者力量薄弱

威胁

自己的市场上出现新的竞争对手
价格战
竞争对手发明新颖的、创新性的替代产品或服务
政府颁布新的规则
出现新的贸易壁垒
针对自己产品或服务的潜在税务负担

任何企业都必须要结合外部环境，制定出一套与之相适应的企业战略。 SWOT是帮助企业分析其内部优势、弱点和外部机会、威胁的一个非常有用的工具，但是，SWOT分析只是工作的第一步。是企业的一举一动真正能够与外部环境相适，对于大多数企业来说，都是一项艰巨的挑战。

对持矩阵（Confrontation Matrix）

有一项管理工具能够将SWOT分析中各因素结合起来进行深入分析，它就是对持矩阵（Confrontation Matrix）。

机会

威胁

优势（Strengths）

进攻

竭尽全力而为之

调整

恢复优势力量

弱点（Weaknesses）

防御

密切注视竞争对手一举一动

生存

战略转移

在现实操作中，SWOT的两个纵栏也往往处在针锋相对的位置，战略家们仍然要努力从中发现战略策应的机会。这项工作看起来自相矛盾，却是SWOT分析的挑战所在。这可以通过结合运用自外而内的战略（如市场驱动战略）或自内而为战略（资源驱动战略）来实现。

注：企业亦可为其竞争对手做一次SWOT分析，一定会有许多有趣的发现。

小组

SWOT分析小组。

小组 (69名成员)

论坛

关于以下内容的论坛讨论：SWOT分析。您可以在下方提出有关此主题的问题、分享您的经验、报告新的发展或解释一些事情。

开始一个新的论坛主题关于SWOT分析

🔥	新何为机会，何为威胁？论及什么是机会、什么是威胁，争论肯定会喋喋不休。当一个公司及早地随市场趋势而动，它就会把握住一次机会。反之，如果另一个公司没有看到这�... 7 3条评论

SWOT分析的运用
SWOT分析经常被用在战略规划或市场规划的前期，以帮助决策、发现和解决问题，或被某些人用作提高对企业所处形势认识的分析工具。事实上，你完�...

Significance of SWOT Analysis. Strengths
I have been given an assignment on SWOT Analysis and had no clue of what SWOT Analysis is, but in my research I became aware of what is it all about. I have noticed its significance and seen that real...

6条评论

SOAR Analysis
Great topics from everyone here. I have found that for most groups, when conducting SWOT analysis, there is a tendency to spend the bulk of the time addressing the negatives (Weaknesses and Threats)....

5条评论

Internal and External Factors in SWOT Analysis
Does it make sense to classify and distinguish internal and external Factors? In practice, such distinctions are difficult. An arbitrary classification of external factors into opportunities and thre...

1条评论

Be Careful with Viewing Industry Opportunities as Company Opportunities
Managers are advised to guard against considering every industry opportunity as a company opportunity. An opportunity without the MEANS to capture it is an illusion. To capture an opportunity it must...

1条评论

SWOT Analysis for British Airways and Ryan Air
Would anybody be able to suggest some key points to include under SWOT for the above firms. I'm having problems keeping it short and succinct as well as assessing what are actually relative strengths...

2条评论

SWOC Analysis versus SWOT Analysis
The "T" in SWOT can be changed to "C" for Challenge to create a more positive attitude....

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SWOT Analysis as a Brainstorming Technique
SWOT analysis can be used in each organization. It can be used as part of the brainstorming technique where individuals come up with distinctive ideas about the strengths, weaknesses, opportunities an...

2条评论

SWOCC Analysis
I think SWOT Analysis does not always help analyze the organization. For example, the letter 'T" which stands for 'Threat' is not applicable to social/service organizations. Because social organizatio...

10条评论

Assigning Weights in SWOT Analysis
SWOT analysis is a basic tool for any strategist/marketing manager to determine their future strategies. But just listing the strengths, weaknesses, opportunities and threats is not enough, especially...

1条评论

Competitive Analysis with SWOT
Is only a SWOT Analysis enough for competitive analysis or should it be combined with other techniques?...

2条评论

Divide and Conquer Approach to SWOT
I recommend that the SWOT analysis be disaggregated into its 4 parts and distributed to different people for undivided focus on the one aspect. Each element is to be swapped around for discussion and ...

1条评论

Involve Stakeholders in SWOT Analysis
Usually SWOT analysis is used by middle or higher managers/decision makers who are responsible for strategic planning. But don't overlook anyone else in the creation stage! While it is possible to de...

1条评论

最佳实践

关于SWOT分析的最高评价的讨论主题。在这里你会找到最有价值的思路和切实可行的建议。

🥇	SWOT流程步骤以下是一个典型的中等规模的SWOT分析流程（可按需修改）： 1）制定清晰的目标 2）组建SWOT工作组，决定其规模和层次，寻找优秀的引导者与贡献者（... 7

🥈	Be Careful with SWOT Analysis. Issues and Risks of SWOT I am not that happy with SWOT Analysis. My issue does not concern the tool itself, but the way it is often used. People like to make some statements with it, but the list in each of its quadrants can ... 36 26条评论

🥉	WHEN to do a SWOT Analysis? At what stage should an organization develop a SWOT analysis? At the inception or developing stage?... 33 7条评论

Opportunity or Threat?
There can be considerable debate about what is a threat and what is an opportunity. When a company spots a new trend early and acts upon it well, then it has an opportunity. If another company does n...

2条评论

Application Areas of SWOT Analysis
A SWOT analysis is frequently used in an early stage of STRATEGIC OR MARKETING PLANNING for decision-making, problem solving, and as a tool to increase the awareness of certain people about the situat...

7条评论

How to Turn Competitor's Weaknesses Into Opportunities
How can I turn my rival's internal weaknesses into my opportunities? This is not so easy as some companies succeed in keeping their internal weaknesses as a secret to themselves......

2条评论

Internal Opportunities and Threats?
What about the opportunities and threats that exist within the organization and we are not aware about them? How we will evaluate them through SWOT framework?...

3条评论

Combining SWOT with other Strategy Tools
It is my experience that the SWOT analysis as a standalone tool is not better than a simple brainstorming process focused on the four different issues. In order to make it work, it is necessary to wo...

3条评论

SWOT or TOWS Matrix?
While I was teaching Business Policy, I noted the limitation of the SWOT analysis because students did not take the next step in developing alternative strategies based on the internal strengths and w...

1条评论

How to Proceed after the SWOT Analysis to the Strategy?
What should we do after the SWOT analysis. In other words, depending on the SWOT outcomes, what strategy can we use?...

8条评论

专家提示

关于SWOT Analysis（英语）的高级见解。在这里，您将找到专家的专业建议。

	Steps of Typical SWOT Process SWOT Analysis Here's a list of typical phases in a medium size SWOT process (modify as needed). 1. Determine clear objective(s) 2. D...
	SWOT Strengths and VRIO test Thoroughly Analyzing Strengths In order to analyze true, valid strengths in a SWOT Analysis, you can use the VRIO test: VALUE - Does the strength gene...
	SWOT Dos and Donts Successful Implementation - Do create an environment that stimulates active contribution of all members participating in the SWOT analysis. - Do ...
	10 SWOT Golden Rules SWOT Implementation, SWOT Best Practices 1. Precisely specify all factors to be listed. Avoid gray areas and misinterpretable data. 2. Consider realistically st...
	SWOT Applications and Aims SWOT Insight The SWOT Analysis can be generally carried out on: a product, a brand, a service, a company and its positioning, a distr...
	Critics on SWOT Analysis SWOT PItfalls, Improve your Usage of SWOT Although over the last 40 years SWOT Analysis has been widely used and appreciated as an effective technique for strateg...
	How to Attribute Scores to All SWOT Factors SWOT Analysis Implementation A typical best practice in implementing a SWOT Analysis is to attribute a score to all factors that represent strengths,...
	SWOT Disadvantages SWOT in Strategic Planning Here are the main disadvantages of using a SWOT Analysis for Strategic Planning. - It lacks a detailed structure, typi...
	SWOT Advantages SWOT in Strategic Planning Here following are the main advantages of using a SWOT analysis for Strategic Planning. � SWOT analysis is a flexible ...
	Questions to Analyze the External Environment External Environment Analysis When performing a SWOT Analysis, a common practice is to ask the following 7 questions to analyze the external environme...
	History of SWOT. Early Strategic Planning Background SWOT Analysis The origin of the SWOT Analysis has been credited to Albert Humphrey in the 1960s. At that time he was leading a researc...

信息来源

有关SWOT分析的各种信息来源。在这里，您将找到Powerpoint，视频，新闻等可用于您自己的讲座和讲习班。

	Internal Analysis Tools and Frameworks Strategic Analysis Comprehensive presentation about the internal part of strategic analysis. Includes: SWOT, BSC, defining objectives, reco...
	Introduction to SWOT Analysis 101 SWOT Analysis Basic presentation introducing SWOT by Shabbar Suterwala with some good graphics....
	TOWS Matrix In-depth TOWS Analysis, SWOT Analysis In-depth article introducing and explaining the TOWS Matrix by Prof. Klaus Weihrich. Also called confrontation matrix....
	SWOT Analysis with Self Analysis Example Self SWOT Analysis Lecture about SWOT Analysis by Shashi includes self analysis....
	Short SWOT Analysis Introduction and Warnings SWOT Analysis Short presentation by Carlos A. Benito about SWOT analysis distinguishes internal factors and external factors plus some...
	Techniques for Entrepreneurial Thinking Entrepreneurship, Critical Thinking, Creative Thinking, Lateral Thinking, Entrepreneurial Thinking This presentation elaborates on the different types of thinking for successful entrepreneurship. The presentation includ...
	SWOT, SOFT Diagrams SWOT, SOFT Analysis Download and edit this 12manage PowerPoint graphic for limited personal, educational and business use. Republishing in ...