SWOT Analysis[SWOT分析]

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辨析组织的优势、弱点、机会和威胁。 SWOT Analysis[SWOT分析]解析。


SWOT Analysis[SWOT分析]

什么是SWOT分析? 释义

SWOT是一项管理工具,用于组织管理和战略制定。 它能够帮助企业找到其自身的优势(Strengths)、弱点(Weaknesses)、机会(Opportunities)和威胁(Threats)。 


企业自身的优势和弱点,是其创造价值或者毁灭价值的内部因素。 它们可以包括较之竞争对手,企业所拥有的资产、技能及资源。 它们既可以利用企业内部的评估标准,也可以通过Benchmarking[标杆分析]来衡量。


企业所面临的机会和威胁,是其创造价值或毁灭价值的外部因素。 企业不能够对它们加以控制。 但是,它们或者源于Competitive Dynamics of the Industry/Market[行业/市场的竞争动力],或者内含经济、政治、技术、社会、法律以及文化因素(PEST)。


下图是一个典型的SWOT分析图:


优势(Strengths

  • 企业专家所拥有的专业市场知识
  • 对自然资源的独有进入性
  • 专利权
  • 新颖的、创新的产品或服务
  • 企业地理位置
  • 由于自主知识产权所获得的成本优势
  • 质量流程与控制优势
  • 品牌和声誉优势

弱点(Weaknesses

  • 缺乏市场知识与经验
  • 无差别的产品和服务(与竞争对手相比较)
  • 企业地理位置
  • 竞争对手进入分销渠道的优先地位
  • 产品或服务质量低下
  • 声誉败坏

机会

  • 发展中的新兴市场(中国、互联网)
  • 并购、合资或战略联盟
  • 进入具吸引力的新的细分市场
  • 新的国际市场
  • 政府规则放宽
  • 国际贸易壁垒撤除
  • 某一市场的领导者力量薄弱

威胁

  • 自己的市场上出现新的竞争对手
  • 价格战
  • 竞争对手发明新颖的、创新性的替代产品或服务
  • 政府颁布新的规则
  • 出现新的贸易壁垒
  • 针对自己产品或服务的潜在税务负担

任何企业都必须要结合外部环境,制定出一套与之相适应的企业战略。 SWOT是帮助企业分析其内部优势、弱点和外部机会、威胁的一个非常有用的工具, 但是,SWOT分析只是工作的第一步。 是企业的一举一动真正能够与外部环境相适,对于大多数企业来说,都是一项艰巨的挑战。


对持矩阵(Confrontation Matrix

有一项管理工具能够将SWOT分析中各因素结合起来进行深入分析,它就是对持矩阵(Confrontation Matrix


 

机会

威胁

优势(Strengths

 

进攻

竭尽全力而为之


调整

恢复优势力量

弱点(Weaknesses

 

防御

密切注视竞争对手一举一动


生存

战略转移


在现实操作中,SWOT的两个纵栏也往往处在针锋相对的位置, 战略家们仍然要努力从中发现战略策应的机会。这项工作看起来自相矛盾,却是SWOT分析的挑战所在。 这可以通过结合运用自外而内的战略(如市场驱动战略)或自内而为战略(资源驱动战略)来实现。


注: 企业亦可为其竞争对手做一次SWOT分析,一定会有许多有趣的发现。


小组 - SWOT分析


小组 (59名成员)


论坛 - SWOT分析  

在这里,您将找到有趣和教育性的讨论。


  SWOT流程步骤
以下是一个典型的中等规模的SWOT分析流程(...
 
 
 
 
  何为机会,何为威胁? (2个反应)
论及什么是机会、什么是威胁,争论肯定会喋...
 
 
 
 
  SWOT分析的运用
SWOT分析经常被用在战略规划或市场规划的前...
 
 
 
 
  就假设分析
SWOT分析就前期市场来说算是非常重要的了。...
 
 
 
 
  机会和威胁
任何分析都是在一定的假设下进行的,具有时...
 
 
 
 
  What is SWOT analysis? (1个反应)
A SWOT analysis is like showing a mirror to oneself. It tell...
 
 
 
 
  SWOT - Absolutely essential (2个反应)
This is the most important tool companies around the globe w...
 
 
 
 
  Significance of SWOT Analysis (2个反应)
I have been given an assignment on SWOT Analysis and had no ...
 
 
 
 
  SWOT Analysis Strength
I think companies strategies on which company is working and...
 
 
 
 
  Internal Opportunities and Threats (3个反应)
What about the opportunities and threats that exist withi...
 
 
 
 
  Ranking model for the Opportunities and Threats (1个反应)
In order to remove subjectivity in ranking Opportunities and...
 
 
 
 
  Turning Competitor's Weaknesses Into Opportunities (1个反应)
How can I turn my rival's internal weaknesses into my opp...
 
 
 
 
  SWOT or (maybe better) TOWS? (1个反应)
While I was teaching Business Policy, I noted the limitation...
 
 
 
 
  Combine SWOT Analysis with 5 Ps
I always do a SWOT analysis against the 5 Ps. People, Produc...
 
 
 
 
  Confrontation Matrix (1个反应)
I am using the SWOT analysis with my research and find it re...
 
 
 
 
  Design Shool Theory vs. SWOT (1个反应)
Whats the difference between a SWOT analysis and the ?...
 
 
 
 
  SWOC Analysis instead of SWOT Analysis (2个反应)
The "T" in SWOT can be changed to "C" for Challenge to creat...
 
 
 
 
  SWOT - research is important (1个反应)
A swot analysis can only be effectively executed if detai...
 
 
 
 
  Well suited for Crisis too
In this moment of crisis, I never see a better tool for help...
 
 
 
 
  Be Careful with Viewing Industry Opportunities as Company Opportunities (1个反应)
Managers are advised to guard against considering every indu...
 
 
 
 
  SWOT Analysis or SWOCC Analysis? (10个反应)
I think SWOT Analysis does not always help analyze the organ...
 
 
 
 
  Swot Analysis Well Suited as First Step
Swot becomes an effective tool for analysing competitiveness...
 
 
 
 
  SWOT Analysis as a Brainstorming Technique (2个反应)
SWOT analysis can be used in each organization. It can be us...
 
 
 
 
  Using SWOT Analysis for Supplier Audits
This would be a good tool to use during the evaluation of a ...
 
 
 
 
  Internal and External Factors in SWOT Analysis (1个反应)
Does it make sense to classify internal and external Factors...
 
 
 
 
  SWOT and Strategic Marketing Process (1个反应)
How does the SWOT analysis relate to the strategic marketing...
 
 
 
 
  Competetive Analysis with SWOT (1个反应)
Is only a SWOT Analysis enough for competitive analysis or s...
 
 
 
 
  Involve Stakeholders in SWOT Analysis (1个反应)
Usually SWOT analysis is used by middle or higher managers/d...
 
 
 
 
  Divide and Conquer Approach to SWOT (1个反应)
I recommend that the SWOT analysis be disaggregated into its...
 
 
 
 
  SWOT Analysis + Weightage
SWOT analysis is a basic tool for any marketing manager to d...
 
 
 
 

最佳实践 - SWOT分析

在这里,您将找到最有价值的想法。


  SWOT Analysis is Simple and Easy (2个反应)
As an MBA student, when we started to learn SWOT analysis it...
 
 
 
 
  Be Careful with SWOT Analysis. Issues and Risks of SWOT (28个反应)
I am not that happy with SWOT Analysis. My issue does not co...
 
 
 
 
  WHEN to do a SWOT Analysis? (7个反应)
At what stage should an organization develop a SWOT analysis...
 
 
 
 
  Opportunity or Threat? (2个反应)
There can be considerable debate about what is a threat and ...
 
 
 
 
  Uses of SWOT analysis (8个反应)
A SWOT analysis is frequently used in an early stage of stra...
 
 
 
 
  SWOT Analysis for British Airways and Ryan Air (2个反应)
Would anybody be able to suggest some key points to include ...
 
 
 
 
  How to Proceed after the SWOT Analysis to the Strategy? (6个反应)
What should we do after the SWOT analysis. In other words, d...
 
 
 
 
  Combining SWOT with other Strategy Tools (3个反应)
It is my experience that the SWOT analysis as a standalone t...
 
 
 
 

Expert Tips (ENG) - SWOT Analysis

在这里,您将找到专家提供的高质量建议。


 

Steps of Typical SWOT Process

SWOT Analysis...
 
 
 

SWOT Strengths and VRIO test

Thoroughly Analyzing Strengths...
 
 
 

SWOT Dos and Donts

Successful Implementation...
 
 
 

10 SWOT Golden Rules

SWOT Implementation, SWOT Best Practices...
 
 
 

SWOT Applications and Aims

SWOT Insight...
 
 
 

Critics on SWOT Analysis

SWOT PItfalls, Improve your Usage of SWOT...
 
 
 

How to Attribute Scores to All SWOT Factors

SWOT Analysis Implementation...
 
 
 

SWOT Disadvantages

SWOT in Strategic Planning...
 
 
 

SWOT Advantages

SWOT in Strategic Planning...
 
 
 

Questions to Analyze the External Environment

External Environment Analysis...
 
 
 

History of SWOT. Early Strategic Planning

Background SWOT Analysis...
 
 

相关资料 - SWOT分析

在这里,您将找到powerpoint演示文稿,微观学习视频和更多信息来源。


 

新闻关于SWOT 分析


     
 

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视频关于SWOT 分析


     
 

视频关于SWOT 概念


     
 

简报关于SWOT 分析


     
 

简报关于SWOT 概念


     
 

更多关于SWOT 分析


     
 

更多关于SWOT 概念


     

比较: Core Competence[核心竞争力]  |  Parenting Advantage[母合优势]  |  Five Forces Model[Porter的五力模型]  |  Outsourcing[外包]  |  Industry Change[产业变革]  |  OODA Loop[包以德循环]  |  BCG Matrix[BCG矩阵]  GE Matrix[GE矩阵]


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