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Jennifer Aaker的品牌个性维度架构（Brand Personality Dimensions Framework）， 运用五个核心尺度来描述和测量品牌的“个性”，每个尺度又勾勒出一系列更为具体的剖面。
品牌个性维度架构通过在品牌性与人性之间建立类推，实现对品牌性格特征的描述。
五个核心维度及其细分剖面
分别为： ![Jennifer Aaker Brand Personality Dimensions[品牌个性维度]](images/picture_aaker_brand_personality_dimensions.gif)
- 真挚（实际、诚实、健康、快乐）
- 兴奋（大胆、 英勇、想象丰富、时尚）
- 能力（可靠、智能、成功）
- 优雅（高贵、迷人）
- 粗野（户外、强壮）
每一具体剖面依次对品牌特性进行衡量。 品牌特性测量按照5分标准（1=与描述根本不符，5=与描述非常相符）对品牌的各个特性进行判分。
品牌特性详解
这些特性包括：
- 实际 = 实际、家庭导向、偏向小城镇的
- 诚实 = 诚实、诚恳、真实
- 健康 = 健康、原生
- 快乐 = 快乐、感性、友好
- 大胆 = 大胆、新潮、兴奋
- 英勇 = 英勇、酷逼、年轻
- 富有想象 = 想象丰富、与众不同
- 时尚 = 时尚、独立、当代
- 可靠 = 可靠、刻苦、安全
- 智能 = 智能、技术、团体
- 成功 = 成功、领导、自信
- 高贵 = 高贵、魅力、美丽
- 迷人 = 迷人、女性、柔滑
- 户外 = 户外、男性、西部
- 强壮 = 强壮、粗糙
Jennifer Aaker的品牌个性维度架构既可以用来测量品牌的当前个性特征，也可以用来描述品牌的未来理想化个性特征。
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小组 (21名成员)
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关于以下三个最新主题：品牌个性维度。
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Global Marketing Strategy
The world that we know today is becoming more and more connected due to the effect of globalization, but consumers still (...)
 3  0个反应 |
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在这里你会找到最有价值的思路和切实可行的建议。
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Destination Personality
I am applying the personality dimensions to destination brands. Has anyone done this before? I am doubting which model i (...)
4 1个反应
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Multi-attribute Theory
I have a question regarding the linear multi-attribute theory? What is this model? What are indifference curves in terms (...)
3 2个反应
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Brand Personality专家提示（英语）
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在这里，您将找到专家的专业建议。
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Pitfalls of International / Global Brands Brand Portfolio Management, Brand Valuation (...)
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What are Attributes of Strong Brands? Brand Management, Brand Valuation (...)
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How to Build a Brand in China Brand Development, China, Best Practices (...)
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Dimensions and Traits of the Corporate Brand Personality Corporate Brand Development (...)
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Generic Traits of a Good Brand Brand Management, Checklist (...)
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How to Divest 2nd Tier CPG Brands? Brand Portfolio Management, Freeing up Resources for Main Brands, Brand Valuation (...)
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Benefits of a Strong Brand Personality Brand Management, Brand Strategy, Marketing Strategy (...)
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The Need for Brand Authenticity Branding (...)
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Generic Implementation Steps of a Global Brand Global Brand Development, Best Practices (...)
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Why are Brands Often So Similar? Understanding Brand Similarity/Parity Branding, Brand Management, Brand Parity, Brand Similarity, Know Model, Brand Differentiation (...)
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Nationalism and Patriotism in Corporate Brand Communication Strategies Corporate Branding, Corporate Reputation, Corporate Nationality, Corporate Patriotism, Corporate Nationalism (...)
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Six Steps for Integrating Social Media Into your Organization Social Media Integration, Using Social Media, Social Media for Business (...)
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Status Brands: The influence of Power-distance Beliefs Branding, Brand Management, Power Distance, Brand Recognition (...)
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The 22 Laws of Branding (Trout & Ries) Branding, Brand Recognition (...)
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Focus Points in City Branding City Branding, Regional Branding, Geographical Branding (...)
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Brand Relationship Quality Branding, Brand Management, Brand Differentiation, Brand Relationship (...)
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Three Dimensions in How Global Brands are Evaluated by Consumers Global Branding, Corporate Reputation, CSR, Globalization (...)
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在这里，您将找到Powerpoint，视频，新闻等可用于您自己的讲座和讲习班。
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比较： Brand Identity Prism[品牌识别棱镜] | Reputation Quotient[声誉商数] | Brand Asset Valuator[品牌资产标量]
返回到分类主页： 决策与评估 | 知识与无形资产 | 营销
更多管理方法、模型和理论
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