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Pitfalls of International / Global Brands
Brand Portfolio Management, Brand Valuation...
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What are Attributes of Strong Brands?
Brand Management, Brand Valuation...
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How to Build a Brand in China
Brand Development, China, Best Practices...
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Dimensions and Traits of the Corporate Brand Personality
Corporate Brand Development...
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Generic Traits of a Good Brand
Brand Management, Checklist...
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How to Divest 2nd Tier CPG Brands?
Brand Portfolio Management, Freeing up Resources for Main Brands, Brand Valuation...
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Benefits of a Strong Brand Personality
Brand Management, Brand Strategy, Marketing Strategy...
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The Need for Brand Authenticity
Branding...
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Generic Implementation Steps of a Global Brand
Global Brand Development, Best Practices...
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Why are Brands Often So Similar? Understanding Brand Similarity/Parity
Branding, Brand Management, Brand Parity, Brand Similarity, Know Model, Brand Differentiation...
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Nationalism and Patriotism in Corporate Brand Communication Strategies
Corporate Branding, Corporate Reputation, Corporate Nationality, Corporate Patriotism, Corporate Nationalism...
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Six Steps for Integrating Social Media Into your Organization
Social Media Integration, Using Social Media, Social Media for Business...
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Status Brands: The influence of Power-distance Beliefs
Branding, Brand Management, Power Distance, Brand Recognition...
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The 22 Laws of Branding (Trout & Ries)
Branding, Brand Recognition...
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Focus Points in City Branding
City Branding, Regional Branding, Geographical Branding...
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Brand Relationship Quality
Branding, Brand Management, Brand Differentiation, Brand Relationship...
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Three Dimensions in How Global Brands are Evaluated by Consumers
Global Branding, Corporate Reputation, CSR, Globalization...
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