Stakeholder Value Perspective[利益相关者价值观]

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简介

在过去的200多年里，商业企业对于人类社会的影响无疑是巨大的。 所以，当越来越多不同背景的人对于企业目的这个话题发生兴趣、展开讨论，也就不足为怪了。让我们看看都有哪些人对企业的存在目的发生了兴趣，他们包括：

• 经济学、法学、政治学、社会学领域的学者，
• 商业伦理和道德的研究专家，
• 政党、工会、各种社会团体、环保组织，
• 以及传媒和社会公众。

在市场经济国家里，一般广为接受的观点是公司存在的目的就是为了追求经济利润。 然而，也有许多人认为，公司组织也应该有一定的社会责任。 也许经济利益和社会责任在理想世界里能够达到水乳交融的境地，但是在现实社会中，它们至少存在一定程度的矛盾对立，这一点是无容置疑的。

一方面，企业为了生存必须获取经济利润。 具体而言，公司必须为它的股票提供较高的回报率，至少要比股东们把钱放在无风险的银行账户上的利率要高。 公司如果能够创造较高的利润，必将赢得投资者的信任，其结果通常是公司股票的价格一路飙升，公司各项目标得以实现。 当然，利润不仅仅是企业存在的结果，利润也是企业竞争力的源泉。

另一方面，公司是不仅仅共同努力往一个共有的目标的党和人网络和“经济机器”。 今天，任何企业的员工都在很大程度上成为了企业价值的重要组成部分（智力资产）。 为了激励他们努力工作，首先要在他们之间构建一种信任。 同样，在组织和它的外部环境之间也需要构建信任，如客户、供应商、政府以及其他利益团体。 这种信任感只能建立在可感知的安全感之上，这就要求企业要考虑到所有成员、所有利益相关者的利益。
 

Stakeholder Value Perspective[利益相关者价值观]

利益相关者价值观（Stakeholder Value Perspective， 或 Stakeholder Values Perspective）强调企业责任高于企业收益，将企业视作为各相关者的联合体，所以企业必须为所有的利益相关者服务。

利益相关者价值观的支持者认为，衡量企业成功与否的标准是所有利益相关者是否得到满足。 他们视利益相关者管理不仅是手段，而且是目的。 他们坚决认为，企业必须承担社会责任， 并且只有当企业为所有利益相关者谋取共同利益时，企业才算是尽到社会责任。

一个企业不仅仅是股东的“赚钱机器”， 它是各种资源提供者的联合体，目的是为所有人创造财富。 利益相关者价值观的支持者，不承认股东较之其他利益相关者对公司有更高的道德诉求，

只有承认所有利益相关者的道德诉求，才能够将经济价值以外的更多价值引入企业考量和追求的范围。 利益相关者管理不是为企业创造股东价值服务的，而是企业价值创造的一项基准。 只有充分调动所有员工的积极性，在所有相关者之间建立高度的互信，企业才能够为所有利益相关者创造共同价值，而这绝不仅仅是为了实现公平，这最终将造就社会财富的最大化。

论坛 关于以下内容的论坛讨论：利益相关者价值观。您可以在下方提出有关此主题的问题、分享您的经验、报告新的发展或解释一些事情。 开始一个新的论坛主题关于利益相关者价值观 在这里分享您的知识（或提出问题）   Reconciling Profitability and Responsibility Here�s a list of ways in which CEOs can deal with the trap of focusing solely on satisfying the shareholders or the stakeholders: Making all stakeholders of the business realize that win-win situ... 3   High-Commitment High-Performance (HCHP) Leaders How can CEOs under fierce pressure from capital markets avoid the trap of focusing solely on satisfying the shareholders? In the HBR of July-August 2008, Eisenstat, Beer, Foote, Fredberg and Norrgren... 2   5条评论

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信息来源 有关利益相关者价值观的各种信息来源。在这里，您将找到Powerpoint，视频，新闻等可用于您自己的讲座和讲习班。 The Purpose of Business: Stockholder versus Stakeholder Theories Stakeholder Analysis; Stakeholder Commitment This presentation elaborates on the objectives and purposes of businesses according to different views: those of stockho... What is a Business For? Definition of Corporate Succes Charles Handy is critical of overemphasis on share price as the metric for corporate success. He proposes that the purpo... Strategy, Society and CSR CSR Strategy, Competitive Advantage, Strategic Corporate Social Responsibility, Strategy and Society Presentation about the relationship between CSR and Competitive Advantage. It includes the following sections: - Busine... The Strategic Role of Public Relations and Communication in Business Public Relations, Strategic Management, Corporate Responsibility, Stakeholder Management, Stakeholder Analysis Presentation about the role public relations and communications in business strategy implementation and execution. The p... The Dawn of Conscious Capitalism Conscious Capitalism, Value-driven Consumer, Socially Responsible Investing, Corporate Responsibility This presentation provides an introduction into the concept of conscious capitalism, and includes the following sections... CSR Implementation and Communication Model (Schmeltz) CSR Communication, CSR Implementation, CSR Strategy, Corporate Identity, Corporate Values, CSR Stages, Because Corporate Social Responsibility is a value-based concept, it is highly connected with an organization�s values a... Introduction Into Welfarenomics Welfarenomics This presentation elaborates on the concept of welfarenomics. The presentation includes the following sections; 1. Cont... Ethics in Corporate Governance Ethics, Corporate Governance This presentation is about the role that ethics plays in corporate governance.The presentation includes the following se... Introduction to Stakeholder Management Introduction to Stakeholder Management David Butter explains what stakeholders are and their importance for organizations, distinguishing internal from externa...

研究链接 自动跳入有关以下内容的其他有用资源利益相关者价值观。 新闻 视频 简报   书比人好 学术的 更多

比较：  Shareholder Value Perspective[股东价值观]  |  Value Based Management[价值管理]  |  Strategic Intent[战略意图]  |  Ashridge Mission Model[Ashridge使命模型]  |  Core Competence[核心竞争力]  |  Clarkson Principles[克拉克森原则]  |  Intrinsic Stakeholder Commitment[内部相关者认同]  |  Stakeholder Analysis[利益相关者分析]  |  Stakeholder Mapping[利益相关者分析图]  |  Strategic Stakeholder Management[利益相关者战略管理]  |  Moral Purpose[道德目的]  |  Seven Surprises[七大惊奇]  |  Spiral Dynamics[螺旋动力学]

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