Innovation Adoption Curve[创新采用曲线]
(Rogers)

知识中心

什么是创新采用曲线？ 释义

Rogers创新采用曲线是对创新采用的各类人群进行研究归类的一种模型， 它的理论指导思想是在创新面前，部分人会比另一部分人思想更开放，更愿意采纳创新。 这个模型也被称之为， 创新扩散理论（Diffusion of Innovations Theory），或 多步创新流动理论（Multi-Step Flow Theory）。

创新扩散研究的五个焦点：

1. 对创新成果采用与否有重要影响的创新活动自身的特征。
2. 人们在考虑一个新主意、一件新产品或一项新项目时所采取的决策过程。
3. 采用创新人群的一些个人特征。
4. 个人或社会采用创新的后果和影响。 以及，
5. 采用创新过程中的沟通渠道。

创新采用曲线类别

• 创新者（Innovators） 他们是勇敢的先行者，自觉推动创新。 创新者在创新交流过程中，发挥着非常重要的作用。

• 早期采用者（Early Adopters） 他们是受人尊敬的社会人士，是公众意见领袖，他们乐意引领时尚、尝试新鲜事物，但行为谨慎。

• 早期采用人群（Early Majority） 他们是有思想的一群人，也比较谨慎，但他们较之普通人群更愿意、更早地接受变革。

• 后期采用人群（Late Majority） 他们是持怀疑态度的一群人，只有当社会大众普遍接受了新鲜事物的时候，他们才会采用。

• 迟缓者（Laggards） 他们是保守传统的一群人，习惯于因循守旧，对新鲜事物吹毛求疵，只有当新的发展成为主流、成为传统时，他们才会被动接受。

创新采用曲线的运用 实践

Rongers的创新采用曲线说明，试图快速印证、广泛采用全新的、争议中的创新主意，是不现实的。 促进创新采用的最好的方法是，首先说服创新者与早期采用者。 在沟通过程中，还可以结合创新类别与采用百分比，更为准确地估计目标群体。

论坛 关于以下内容的论坛讨论：创新采用曲线。您可以在下方提出有关此主题的问题、分享您的经验、报告新的发展或解释一些事情。 开始一个新的论坛主题关于创新采用曲线 在这里分享您的知识（或提出问题）   Relationship Between Product Life Cycle and Innovation Adoption Curve? Pls could someone explain the relationship between the PLC and the Innovation Adoption Curve? Thanks.... 10   1条评论 Adopters and Non-Adopters What are adopters and non-adopters?... 7   1条评论 Changes In- and Outside a Company The changes inside a company must be faster than the changes outside of a company. Looking for new innovative Ideas should be on the first place in the policy of any company. Innovation must be includ... 7   Example of Innovation Adoption Curve: Apple The I-Pod is a very good and matched example for adoption curve. Innovators percentage was same little like 2%, strongly influence early adopters to use, which also convinced the early majority after ... 4   5 Elements of Innovation Does anyone know what the five elements of innovation are?... 3   3条评论 Influence of Culture and Sub-cultures on Innovation? What is the impact culture and sub-cultures have on adoption of innovation?... 3   1条评论 Market Strategies per Stage of the Adoption Curve Each stage has its own unique characteristics which have to be considered. What marketing strategies are most effective to use in each of the 5 stages of the adoption curve? Thanks for your advise�... 0   Adoption Curve Profiling Tool Does anyone know of an adoption curve profiling tool that is used to identify innovators and early adapters?... 0   1条评论

最佳实践 关于创新采用曲线的最高评价的讨论主题。在这里你会找到最有价值的思路和切实可行的建议。 🥇 Innovation Adoption Curves Variants Innovation adoption curves crystallize well the parallel path of innovation and product life cycle. They however omit to address the fact that the innovation adoption curves will be different for each... 10   3条评论

专家提示 关于Innovation Adoption Curve（英语）的高级见解。在这里，您将找到专家的专业建议。 Innovation Pitfalls Avoiding Innovation Traps Harvard Professor R. Moss Kanter describes 4 common innovation mistakes and corresponding remedies (HBR Nov 2006): 1. S... Accidental Influentials How Public Opinion is Driven The HBR of Feb 2007 has a short "breakthrough idea article" by Professor Duncan J. Watts, in which he argues that trends... Crafting Organizational Innovation Processes Five Stages of Successful Innovation The authors of a September 2006 working paper titled �Crafting Organizational Innovation Processes� identified following... Recent Innovation Trends | New Innovation Types Open innovation, User Innovation, Value Innovation, Bottom-up Innovation Roland Bel (2012) outlines and explains four types of innovations that have become more and more important since the las... Innovating by Reconsidering Value Delivery Fundamental Innovation When innovating their business model, companies need to reconsider their value proposition from all perspectives. One of... How to Design Experiments to Support Decision-making on Strategic Innovations Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes The probability of success of a major innovation is difficult to assess. Statistics and other datasets only provide info... Big-Bang Disruption Technological Innovation BBD is a term coined by Accenture gurus Larry Drownes and Paul F. Numes. Technological innovation lately started out fr... A Closer Look at How Change and Innovation Decisions are Made Decision-making on Organizational Change, Innovation Decision-making, Contingent, Participative Decision-making Kim, T (2015) elaborates on decision making on "non-routines" or innovations. According to him, non-routines can be seen... Social Persuasion: Determining the Potential of Social Influencers Social Media Marketing, Social Influence, Opinion Leadership Which consumers are best able to influence others in social groups? What characteristics and what factors identify those... Why Some Technology Revolutions Take Off and Others Don't Adoption of New Technologies Back in 1962, Thomas Kuhn wrote �Structure of Scientific Revolutions�, in which he suggested that the entrenched interes...

信息来源 有关创新采用曲线的各种信息来源。在这里，您将找到Powerpoint，视频，新闻等可用于您自己的讲座和讲习班。 Rethink Innovation Approach Revitalize the Innovation Proc Bob Donath describes recent development and the actions to rethink the Innovation process to become more successful, in ... Introduction to Managing Creativity and Innovation Innovation Management, Managing Innovation, Managing Innovative Employees, Managing Creative Employees Presentation about Innovation and Creativity, thereby mainly focusing on creativity in organizations. The presentation i... Diffusion of Linux Technology Dimensions This paper by Nir Kshetri attempts to gain an understanding of the diffusion dynamics of Linux by assessing it on Rogers... Oversight of Various Theories About Media Effects Media Effects, Media Management, Mass Media Presentation that gives an oversight of theories about media and its effects on their audience. The following theories ... Innovation Adoption Curve Diagram Innovation Management Download and edit the 12manage PowerPoint model for limited personal, educational and business use. Republishing in int...

研究链接 自动跳入有关以下内容的其他有用资源创新采用曲线。 新闻 视频 简报   书比人好 学术的 更多

比较： Product Life Cycle[产品生命周期]  |  Bass Diffusion Model[巴斯扩散模型]  |  Positioning[定位]  |  ADL Matrix[ADL矩阵]

返回到分类主页： 变革与组织  |  营销和销售   |  战略与创新

更多管理方法、模型和理论