TDC Matrix and Impact/Value Framework are Similar
This model looks like a bit of a rip-off of the Impact/Value Framework (Hammer & Mangurian, 1987). It should therefore be properly referenced.
Also a practical method of using it would be nice. This ...
Marketing, Supply Chain Management, Internet Strategy Billions of physical devices around the world today are connected to the internet, all collecting and sharing data. This...
Social Media Integration, Using Social Media, Social Media for Business In order to successfully integrate social media into your organization, six useful steps can be used. These are the foll...
Network Effect, Network Strategy, First Mover Advantage, Second-mover Strategy, Customer Intimacy, Market Segmentation The network effect (Metcalfe's Law) is the phenomenon that the value of a product or service increases (exponentially) w...
Enterprise 2.0, Social Media Integration, Business Process Management Companies more and more often implement Enterprise 2.0 (E2.0), which means implementing either social media tools intern...
Internet Strategy, Business Strategy M. Porter suggests the following strategic options for dot-coms and established companies in his article Strategy and t...
Strategy Execution, Strategic Change, Change Management, Strategy Implementation Dr. John Kotter explains most clearly how the rate of change of events, technology, globalization, products and markets ...
Social Media, Internet Strategy, Internet Impact, Digital Revolution Video shows how fast social media is growing. And gives a clear status of the position of social media by 2014.
Great s...
Internet Consumption Behavior, Internet Consumer Behavior, Web Customer This presentation (2202) is about consumer behavior on the internet, but is still surprisingly relevant. Includes the fo...
E-marketing, Web Marketing, Affiliate program, Search engine optimization, Email campaigns, Mobile marketing This presentation covers the topic of E-marketing, divided into various subcategories. It consist of the following secti...
Mass Communication, Interactive Communication, Web Communication This presentation provides a first understanding of communication, and its main types. It focuses on terms and aspects o...
Internet Strategy, Online Strategy, Social Media Strategy, Integration Presentation about the Internet, Social Media and the Integration of them in business by A. Siegle.
The presentation ha...
Social Media in Business, Social Media for Business, Social Media and Business This presentation is about social media in businesses that outlines some steps to integrate social media into you organi...
Initial Understanding of Internet Marketing, Trainings, Workshops Philip Kotler explains some conditions and gives some tips on internet marketing.
- Have a good Website. Including what...