الجبل الجليدى لإدارة التغير

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الجبل الجليدى لإدارة التغير من ويلفريد كروجر تصور قوّيّ عن كيفية المناقشة البناءة لحدوث تغير في المنظمات: فيتعامل مع العوائق.

أعلى من الجبل الجليدى

ووفقا لكروجر مديرى التغير تعتبر التغيير فقط باعلى قمة الجبل الجليدى: التكلفة ، الجودة والوقت و ما يخص الإدارة

تحت سطح الجبل الجليدى

وبصفة عامة ، فاسفل سطح الماء هناك بعدان اخران من التغير وتنفيذ الادارة:

الادارة بالإدراك والإعتقادات ، و
الادارة بالقوة والسياسة

عند وجود اى نوع من العوائق ، وما تسلزمه تبعيات من الادارة التنفيذية ، تعتمد على:

1. نوع التغير

- الأشياء المستعصاه (نظم المعلومات ، عمليات التشغيل) التى تخدش السطح فقط ،

- الأشياء الليّنة (السهلة) بما فيها (القيم ، مجموعات الافكار و الإمكانيات) فهى أكثر عمق

2. التغير الإستراتيجي المطبّق

- ثوريّة ، التغيرات المثيرة بما فيه اعادة هندسة اداء الاعمال

- تطوّريّة ، تغير متنامية كما في نموذج كيزن

الناس المتشابكة في التغير

مقاومات يتلقّون على حدّ سواء موقف سلبيّة عامة نحو تغير وتصرف سلبيّة نحو هذا تغير خاصّة شخصيّة. فهم يحتاجون التحكم بادارة الادراك و الايمان بحتمية تغيير افكارهم لاقصى مدى.
المترقيين هؤلاء من جهة اخرى لديهم سلوكيات إيجابيّة عامة نحو التغير وانطباعات إيجابيّة نحو هذا التغير الخاص ولشخصهم. لانهم سيستفيدون من التغير ولذلك يساندونه .
المقاومين الخفيين هؤلاء لديهم سلوكيات سلبيّة عامة نحو التغير وبالرغم من ذلك يظهرون المساندة للتغير على مستوى سطحيّ - انتهازيين هنا فادارة الإدراك والإعتقادات يتم مساندتها بالمعلومات ( ما تخص الادارة) اللازمة لتغيّر من مواقفهم.
المترقيين الكامنين هؤلاء لديهم سلوكيات إيجابيّة عامة نحو التغيرعامة ، ولكنهم و لأسباب محددةغير مقتنعين ( بعد) لهذا التغير . وفى هذه الحالة فالادارة بالقوة والسياسة ستكون مناسبة

التعامل مع التغير

طبقا لكروجر ان الادارة العامة لديها مهمة دائمة وروح تحدي لتتعامل مع التغير. بالنسبة للامور السطحيّة فالإدارة تستطيع تحقيّق النتائج بمستوى عال من اعتبارها اسفل السطح. القاعدة من إدارة التغير انه بكلتا الحالتين البعد الشخصى والسلوكى والبعد المعياري الثقافي ، واتباعا للقوة والسياسات الادارية وإلى ادارة الإدراك وإعتقادات.

مادة: Wilfried Krüger - Implementation: the Core Task of Change Management, CEMS Business Review, Vol. 1, 1996

كتاب: Michael A. Beitler - Strategic Organizational change -

كتاب: Linda Ackerman Anderson, Dean Anderson - The Change Leader's Roadmap -

إدارة التغيير - جبل الجليد المجموعة ذات الاهتمام المشترك

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إدارة التغيير - جبل الجليد المنتدى

مناقشات حول إدارة التغيير - جبل الجليد.

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أفضل الممارسات حول إدارة التغيير - جبل الجليد

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نصائح خبير حول Change Management (Iceberg) (الإنجليزية)

هنا سوف تجد النصائح من قبل الخبراء.

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العودة لقائمة الادارة: التغير و التنظيم | الاتصال و المهارات | الموارد البشرية | القيادة | برنامج و ادارة المشروع

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