The ADKAR model by Prosci

Change Management (Iceberg)
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Jon Strickler, USA

The ADKAR model by Prosci

The ADKAR model by Prosci (1998) helps to deal with the people dimension of change. It can be used to:
1. Diagnose employee resistance to change.
2. Help employees transition through the change process (coaching).
3. Create an action plan for personal and professional advancement during change.
4. Develop a change management plan for your employees.
The ADKAR acronym holds that efective management of the people dimension of change requires managing five key elements:
1. Awareness of the need to change.
2. Desire to participate and support the change.
3. Knowledge of how to change (and what the change looks like).
4. Ability to implement the change on a day-to-day basis.
5. Reinforcement to keep the change in place.
For example, to get started in preparing any change effort, you can score the status of each of the 5 elements from 1-10 and then focus initially on the ones that scored the lowest.


Tom Marsicano, South Africa

Change Management Iceberg and Prosci Model

The iceberg analogy is useful in that it makes us aware of the fact that projects are much more than... Sign up

Alege . J. Afam, Nigeria

Focus on What Works

I quite agree with you Jon, but on your last note where you said one should focus on the lowest scor... Sign up

Paul Rigby, United Kingdom

Focus on what Works - Change Management Iceberg

Totally agree with Alege from Nigeria, it is important to look at the "bright spots", ascertain why ... Sign up

Olusegun Odeniyi
Manager, United Kingdom

Communicate the Threats of not Changing

@Paul Rigby: I agree with you on the importance of communication in driving change initiatives. This... Sign up

Lloyd Lawrence
Manager, Australia

Communication is Key in Organizational Change

@Paul Rigby: I agree totally with this! What astounds me is there are situations where management bl... Sign up

Business Consultant, Venezuela

ADKAR Assesses the People Resistance Factor

@Alege. J. Afam: The reason to focus on the lowest ranked scores of the 5 ADKAR elements is that the... Sign up


More on Change Management (Iceberg):
Discussion Topics
🥇 Reasons and Motives to Resist Change
How to Make Employees LOVE Change?
👀The ADKAR model by Prosci
🥈 What are the Reasons for Change?
🥉 Hidden Resistance to Change
What Leadership Style Reduces Resistance?
🔥 Dealing with Toxic Employees
What Punishment for Unwilling Employees?
6 Images of Managing Change (Palmer, Dunford and Akin)
Bad Change Management Examples
Create Involvement and Communicate the Strategic Need to Change
Transparancy Needed in Change Management
Is it Possible to Manage Change If the Right Approaches Are NOT Used?
Automatic Defense Mechanisms to Change
Characteristics of Organizations That are Open to Change
Dealing with Change is Not Always Problematic
Managing Change is in the Essence of Management
Change is Often Selfish; for the Organization
Ethics in Change Management
Human Factors in Change Management
Overcoming Resistance? The Rapid Results Method by Schaffer
Communicating Change to Top Management
Managing the Change Within Oneself
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Change Management (Iceberg)
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