Marketing mix
(4Ps)

Centro de Conhecimento

Que é o marketing mix? Descrição

O modelo do marketing mix (sabido também como 4P's) pode ser usado por comerciantes como uma ferramenta ajudar em definir a estratégia do marketing. As gerente introduzindo no mercado usam este método tentar gerar a resposta optimal no mercado de objetivo misturando 4 (ou 5, ou 7) variáveis em uma maneira optimal. É importante compreender que os princípios do marketing mix são variáveis controllable. O marketing mix pode ser ajustado em uma base freqüente para encontrar-se com as necessidades em mudança do grupo de objetivo e a outra dinâmica das circunstâncias do marketing.

A função do marketing mix é ajudar desenvolver um pacote (mistura) que satisfaça não somente às necessidades dos clientes dentro dos mercados de objetivo, mas maximize simultaneamente o performance da organização. Houve muitas tentativas de aumentar o número dos p de 4 a 5P's no modelo do marketing mix. O mais freqüentemente mencionado que é pessoa ou pessoal. Booms e Bitner sugeriram um abordagem 7-Ps para companhias serviço-orientadas.

Livro: Nirmalya Kumar - Marketing As Strategy: Understanding the CEO's Agenda.

Livro: David A. Aaker - Strategic Marketing Management

Fórum Novo Tópico Fórum sobre Marketing Mix. 4P Implementation Steps. Order of Implementing the 4Ps? I would like to know what steps one takes in a 4P implementation. Is there any particular order? Please inform me. (...) 77   5 comentários Add Image to MM: 4P + I The four P`s needs an additional I for Image. This is especially relevant for high-involvement products. (...) 13   4S Web MM Constantinides constructed a 4S Internet MM. The 4S's stand for Site, Synergy, Scope and System. For example, (...) 12   Customers' Value Bundle I think I saw the term(s) in P. Kotler's book. the word "Product" makes your thinking centered around the physical prod (...) 8   2 comentários Customer in Center of 4Ps Why is the customer placed in the center of the 4ps? (...) 8   1 comentários The five V's for MM Value, Viability, Volume, Variety, Virtue, (...) 7   The 5 Product Levels Model (Kotler) PRODUCT What is a Product really? It is anything that a firm offers to satisfy the needs or wants of the market. Th (...) 6   4 comentários Kotler's New 4C MM for the Digital Economy In the digital economy the conventional MM with 4P's must evolve to accommodate more customer participation. (...) 6   16 comentários New MM Concept: SAVE We are familiar with the concept of 4P of marketing, Product, Place, Price and Promotion. We are finding that these (...) 3   1 comentários The Role of Culture in MM : C4P's ? All I can say about MM is that maybe also the Culture is also important. Maybe we could have called the 4P's (...) 2   1 comentários Necessary Skills of Marketers According to Kotler (1972), effective marketing consists of analysing, planning, organising and controlling marketing ef (...) 2   4Ps are Not Optional, but Key Issues that MUST be addressed The concept of a MM implies that these are not options. In practice the 4Ps represent the key questions or i (...) 1   How the MM Influences Operations Can anyone explain the relevance of the marketing plan to operations management in an organization with an example? (...) 1   1 comentários MM Modelling Hi all... What statistical techniques are used in MM modelling? How are they used? Please share your bes (...) 0   What are the Implications for 4Ps if the Exchange Rate Changes What are the implications for international marketing in case the exchange rates change? How do changes in exchange (...) -4   Comece um novo tópico no fórum sobre Marketing Mix. Mais informações. Compartilhe sua opinião, conhecimento e experiência ou faça uma pergunta (inscreva-se primeiro gratuitamente)

Melhores Práticas Cadastre-se Os tópicos mais bem avaliados sobre Marketing Mix. Aqui você vai encontrar as idéias mais valiosas e sugestões práticas. Before using the MM Most marketers emphasize the MM. In my opinion, The most important part of the marketing plan is knowing wha (...) 114   5 comentários Impact of Marketing Plan on Employees? Does a marketing plan have any impact upon the employees? Which? (...) 54   2 comentários 4th P includes Image and Reputation Note that image and/or reputation are part of the P of Promotion. (...) 54   MM in Recession In view of the recession, how have the marketers adjusted their marketing strategies in terms of the 4P's in marketing i (...) 53   MM P's for Online Companies I have a question, how will you prioritize the p's for an online company like for amazon.com? (...) 49   4 comentários Marketing of Services and Non Purely Physical Products? Most of today's products are not purely physical. We are also offering intangible values like brand feelings and after- (...) 37   2 comentários Quotes on MM Do you know some deep, famous or funny Quotes on the MM? Quotations? Proverbs? Please share them as a reactio (...) 34   Examples of MM I would like to see an example of the 4 ps of marketing with an example of air condition? (...) 26   Marketing = MM + Customers = 4P's + C My teacher said that Marketing is the 4Ps plus a C (Customers). And he didn't explain it, so I really don't understand i (...) 25   3 comentários MM Alternatives Are there any credible alternatives to the MM? (...) 24   1 comentários MM for Business Planning Define the service, develop a benefit list, focus on what makes the business different from the competition, develop the (...) 16   2 comentários Promotion Mix | Marketing Communications Mix The term Promotion Mix (PM), also called Marketing Communications Mix, must not be confused with the MM (4 Ps (...) 14   11 comentários What About This Period In the current situation of recession I think even the top marketing methods are not working. These days the customer lo (...) 14   4 comentários Why is Using the MM Important? What is the significance of an effective MM? (...) 10   4 comentários 4Ps renamed: the SIVA model An interesting customer-focused variant of the 4Ps was suggested by Chekitan S. Dev and Don E. Schultz in Marketing Mana (...) 10   3 comentários Add a Living Element to the MM Ask any MBA student on the fundamentals of marketing and he will tell you about the 4Ps, Product, Price, Place and Promo (...) 6   15 comentários What is the 5P's MM? I want to know the following about the 5P model: Where exactly does it fit in marketing and marketing research? Tha (...) 5   3 comentários

Dicas de Especialistas Cadastre-se Conhecimentos avançados sobre Marketing Mix | The 4Ps (Inglês). Aqui você encontrará conselhos profissionais de especialistas. A Marketing Mix that Recognizes the Power of the Customer Marketing, Strategy, Marketing Mix Chekitan S. Dev and Don E. Schultz - like Lauterborn's 4C's -argue that today the customer has the power and can vote wi (...) How to Determine the Right PRICING? Steps to Strategic Pricing One of the 4 P's is Pricing. To help managers find the right price for a product/service, Kim and Mauborgne have develop (...) The Most Complete Marketing Mix Marketing, Strategy, Marketing Mix The 'Total Marketing Mix' includes 4Ps, 4Cs,4As and 4Os: 4Ps: Product, Price, Promotion and Place 4Cs: Customer needs, (...) The Renewed 4P Marketing Mix Marketing, Strategy, Marketing Mix Arussy suggests in his article "Congratulations, You Are at Par: The New Four P's" that the traditional 4P's are no long (...) Understanding your Customer's Needs Customer Targeting and Strategy In order to transform your customer’s experience and to better understand your customer’s needs, it is helpful to constr (...) Are the variables really controllable? Marketing Strategy A key assumption of the 4PS model is that the 4 variables are controllable and can be 'mixed' by the marketer into an op (...) Marketing Mix from the Customer Perspective Marketing, Strategy, Marketing Mix In contrast to the 4P's Marketing Mix by McCarthy, Robert Lauterborn suggests a 4C's Marketing Mix model in order to con (...) The Role of the 4P's in an Online Enviroment E-Marketing, Strategy Although the 4P's are not the critical factors in an online environment, they are still more or less important and neces (...) The Goals of Marketing Marketing, Strategy, Marketing Mix No matter your words combination, according to marketing consultant Don Debelak (Streetwise Marketing Plan, 2000) we hav (...) Going Global: Adaptation of Marketing Mix Components Marketing Strategy, Global Marketing, International Marketing, Marketing Mix, 4Ps As we all know, companies that conduct business internationally are often adapting their products to the markets served. (...) Don't Forget Internal Marketing Involving your Employees, Internal Marketing Best Practices Besides external marketing, dealing with the image, look and view how customers see or define your organization, interna (...)

Fontes de Informação Cadastre-se Várias fontes de informação sobre Marketing Mix. Aqui você encontrará powerpoints, vídeos, notícias, etc. para usar em suas próprias palestras e workshops. How Integrated Marketing Works Marketing, Promotion, Branding, 4 Ps, 7 Ps Integrated Marketing Communications (IMC) is designed to leverage the intrinsic strengths of each communication discipli (...) External Environment In-depth: Sub-types and How to Manage Them External Environment, Environmental Scanning, Environmental Management, Competitive Environment This presentation covers the topic of external environments and includes the following sections: 1. Environmental Scann (...) Overview of Pricing and Pricing Strategies Pricing This presentation contains an overview of various pricing strategies, including for example pricing based on competition (...) Product Packaging Marketing, Sustainable Business, Environmental Sustainability, Packaging In-depth presentation about packaging and sustainable packaging. The presentation is very extensive and uses head sectio (...) The 2 Worlds of Marketing and Sales Making Sales and Marketing Work Together, Understanding the Differences Funny explanation of Marketing versus Sales by contrasting and comparing them with short sketches. (...) What is Integrated Marketing? Integrated Marketing, Communication, Promotion, Branding, IMC In short, Integrated Marketing Communication (IMC) is the application of consistent messages on a company, brands, produ (...) Funny Intro to Marketing Concepts in 2 Minutes Initial Understanding of Marketing Terms, Marketing Intro, Marketing Fun, Trainings, Workshops Funny explanation of direct marketing, advertising, telemarketing, public relations, brand recognition, customer feedbac (...) Marketing Communications Mix Marketing Communications Mix, Database Marketing, Online Marketing Five major tools (i.e. Advertising, Personal Selling, Sales Promotion, Public Relations, and Direct Marketing) melded to (...) Introduction and Summary of the 4P's Initial Understanding of the 4P's, Trainings, Workshops Short, very basic introduction of the 4 Ps or the MM, a business framework that helps marketers to consider 4 (...)

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Compare com o 4-Ps: Extended Marketing Mix (7-Ps)  |  4S Web Marketing Mix  |  3C's  |  Product/market grid  |  SERVQUAL  |  Competitive Advantage framework  |  BCG Matrix  |  Bass Diffusion model  |  Positioning  |  Co-Creation  |  Disruptive Innovation  |  Relationship Marketing

Retorne a o centro de a gerência: Comunicações e Habilidades  |  Introduzir no mercado  | Estratégia  |  Cadeia de Fornecimento e Qualidade

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