Marketing mix
(4Ps)

Centro de Conhecimento

Que é o marketing mix? Descrição

O modelo do marketing mix (sabido também como 4P's) pode ser usado por comerciantes como uma ferramenta ajudar em definir a estratégia do marketing. As gerente introduzindo no mercado usam este método tentar gerar a resposta optimal no mercado de objetivo misturando 4 (ou 5, ou 7) variáveis em uma maneira optimal. É importante compreender que os princípios do marketing mix são variáveis controllable. O marketing mix pode ser ajustado em uma base freqüente para encontrar-se com as necessidades em mudança do grupo de objetivo e a outra dinâmica das circunstâncias do marketing.

A função do marketing mix é ajudar desenvolver um pacote (mistura) que satisfaça não somente às necessidades dos clientes dentro dos mercados de objetivo, mas maximize simultaneamente o performance da organização. Houve muitas tentativas de aumentar o número dos p de 4 a 5P's no modelo do marketing mix. O mais freqüentemente mencionado que é pessoa ou pessoal. Booms e Bitner sugeriram um abordagem 7-Ps para companhias serviço-orientadas.

Livro: Nirmalya Kumar - Marketing As Strategy: Understanding the CEO's Agenda.

Livro: David A. Aaker - Strategic Marketing Management

Fórum Novo Tópico Fórum sobre Marketing Mix. 4P Implementation Steps. Order of Implementing the 4Ps? I would like to know what steps one takes in a 4P implementation. Is there any particular order? Please inform me. (...) 77   5 comentários Add Image to Marketing Mix: 4P + I The four P`s needs an additional I for Image. This is especially relevant for high-involvement products. (...) 13   0 comentários 4S Web Marketing Mix Constantinides constructed a 4S Internet Marketing Mix. The 4S's stand for Site, Synergy, Scope and System. For example, (...) 12   0 comentários Customers' Value Bundle I think I saw the term(s) in P. Kotler's book. the word "Product" makes your thinking centered around the physical prod (...) 8   2 comentários Customer in Center of 4Ps Why is the customer placed in the center of the 4ps? (...) 8   1 comentários The five V's for Marketing Mix Value, Viability, Volume, Variety, Virtue, (...) 7   0 comentários The 5 Product Levels Model (Kotler) PRODUCT What is a Product really? It is anything that a firm offers to satisfy the needs or wants of the market. This c (...) 6   4 comentários Kotler's New 4C Marketing Mix for the Digital Economy In the digital economy the conventional Marketing Mix with 4P's must evolve to accommodate more customer participation. (...) 6   16 comentários New Marketing Mix Concept: SAVE We are familiar with the concept of 4P of marketing, Product, Place, Price and Promotion. We are finding that these are (...) 3   1 comentários The Role of Culture in Marketing Mix : C4P's ? All I can say about Marketing Mix is that maybe also the Culture is also important. Maybe we could have called the 4P's (...) 2   1 comentários Necessary Skills of Marketers According to Kotler (1972), effective marketing consists of analysing, planning, organising and controlling marketing ef (...) 2   0 comentários 4Ps are Not Optional, but Key Issues that MUST be addressed The concept of a Marketing Mix implies that these are not options. In practice the 4Ps represent the key questions or i (...) 1   0 comentários How the Marketing Mix Influences Operations Can anyone explain the relevance of the marketing plan to operations management in an organization with an example? (...) 1   1 comentários Marketing Mix Modelling Hi all... What statistical techniques are used in marketing mix modelling? How are they used? Please share your best pr (...) 0   0 comentários What are the Implications for 4Ps if the Exchange Rate Changes What are the implications for international marketing in case the exchange rates change? How do changes in exchange rat (...) -4   0 comentários

Melhores Práticas Cadastre-se Os tópicos mais bem avaliados sobre Marketing Mix. Aqui você vai encontrar as idéias mais valiosas e sugestões práticas. Before using the Marketing Mix Most marketers emphasize the marketing mix. In my opinion, The most important part of the marketing plan is knowing wha (...) 114   5 comentários Impact of Marketing Plan on Employees? Does a marketing plan have any impact upon the employees? Which? (...) 54   2 comentários 4th P includes Image and Reputation Note that image and/or reputation are part of the P of Promotion. (...) 54   0 comentários Marketing Mix in Recession In view of the recession, how have the marketers adjusted their marketing strategies in terms of the 4P's in marketing i (...) 53   0 comentários Marketing Mix P's for Online Companies I have a question, how will you prioritize the p's for an online company like for amazon.com? (...) 49   4 comentários Marketing of Services and Non Purely Physical Products? Most of today's products are not purely physical. We are also offering intangible values like brand feelings and after- (...) 37   2 comentários Quotes on Marketing Mix Do you know some deep, famous or funny Quotes on the Marketing Mix? Quotations? Proverbs? Please share them as a reactio (...) 34   0 comentários Examples of Marketing Mix I would like to see an example of the 4 ps of marketing with an example of air condition? (...) 26   0 comentários Marketing = Marketing Mix + Customers = 4P's + C My teacher said that Marketing is the 4Ps plus a C (Customers). And he didn't explain it, so I really don't understand i (...) 25   3 comentários Marketing Mix Alternatives Are there any credible alternatives to the marketing mix? (...) 24   1 comentários Marketing Mix for Business Planning Define the service, develop a benefit list, focus on what makes the business different from the competition, develop the (...) 16   2 comentários Promotion Mix | Marketing Communications Mix The term Promotion Mix (PM), also called Marketing Communications Mix, must not be confused with the Marketing Mix (4 Ps (...) 14   11 comentários What About This Period In the current situation of recession I think even the top marketing methods are not working. These days the customer lo (...) 14   4 comentários Why is Using the Marketing Mix Important? What is the significance of an effective marketing mix? (...) 10   4 comentários 4Ps renamed: the SIVA model An interesting customer-focused variant of the 4Ps was suggested by Chekitan S. Dev and Don E. Schultz in Marketing Mana (...) 10   3 comentários Add a Living Element to the Marketing Mix Ask any MBA student on the fundamentals of marketing and he will tell you about the 4Ps, Product, Price, Place and Promo (...) 6   15 comentários What is the 5P's Marketing Mix? I want to know the following about the 5P model: Where exactly does it fit in marketing and marketing research? Thank y (...) 5   3 comentários

Dicas de Especialistas Cadastre-se Conhecimentos avançados sobre Marketing Mix | The 4Ps (Inglês). Aqui você encontrará conselhos profissionais de especialistas. A Marketing Mix that Recognizes the Power of the Customer Marketing, Strategy, Marketing Mix Chekitan S. Dev and Don E. Schultz - like Lauterborn's 4C's -argue that today the customer has the power and can vote wi (...) How to Determine the Right PRICING? Steps to Strategic Pricing One of the 4 P's is Pricing. To help managers find the right price for a product/service, Kim and Mauborgne have develop (...) The Most Complete Marketing Mix Marketing, Strategy, Marketing Mix The 'Total Marketing Mix' includes 4Ps, 4Cs,4As and 4Os: 4Ps: Product, Price, Promotion and Place 4Cs: Customer needs, (...) The Renewed 4P Marketing Mix Marketing, Strategy, Marketing Mix Arussy suggests in his article "Congratulations, You Are at Par: The New Four P's" that the traditional 4P's are no long (...) Understanding your Customer's Needs Customer Targeting and Strategy In order to transform your customer’s experience and to better understand your customer’s needs, it is helpful to constr (...) Are the variables really controllable? Marketing Strategy A key assumption of the 4PS model is that the 4 variables are controllable and can be 'mixed' by the marketer into an op (...) Marketing Mix from the Customer Perspective Marketing, Strategy, Marketing Mix In contrast to the 4P's Marketing Mix by McCarthy, Robert Lauterborn suggests a 4C's Marketing Mix model in order to con (...) The Role of the 4P's in an Online Enviroment E-Marketing, Strategy Although the 4P's are not the critical factors in an online environment, they are still more or less important and neces (...) The Goals of Marketing Marketing, Strategy, Marketing Mix No matter your words combination, according to marketing consultant Don Debelak (Streetwise Marketing Plan, 2000) we hav (...) Going Global: Adaptation of Marketing Mix Components Marketing Strategy, Global Marketing, International Marketing, Marketing Mix, 4Ps As we all know, companies that conduct business internationally are often adapting their products to the markets served. (...) Don't Forget Internal Marketing Involving your Employees, Internal Marketing Best Practices Besides external marketing, dealing with the image, look and view how customers see or define your organization, interna (...)

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Compare com o 4-Ps: Extended Marketing Mix (7-Ps)  |  4S Web Marketing Mix  |  3C's  |  Product/market grid  |  SERVQUAL  |  Competitive Advantage framework  |  BCG Matrix  |  Bass Diffusion model  |  Positioning  |  Co-Creation  |  Disruptive Innovation  |  Relationship Marketing

Retorne a o centro de a gerência: Comunicações e Habilidades  |  Introduzir no mercado  | Estratégia  |  Cadeia de Fornecimento e Qualidade

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