Marketing mix
(4Ps)

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Gerando a resposta optimal no mercado. Explanação do marketing mix de E. Jerome McCarthy.

Que é o marketing mix? Descrição

O modelo do marketing mix (sabido também como 4P's) pode ser usado por comerciantes como uma ferramenta ajudar em definir a estratégia do marketing. As gerente introduzindo no mercado usam este método tentar gerar a resposta optimal no mercado de objetivo misturando 4 (ou 5, ou 7) variáveis em uma maneira optimal. É importante compreender que os princípios do marketing mix são variáveis controllable. O marketing mix pode ser ajustado em uma base freqüente para encontrar-se com as necessidades em mudança do grupo de objetivo e a outra dinâmica das circunstâncias do marketing.

A função do marketing mix é ajudar desenvolver um pacote (mistura) que satisfaça não somente às necessidades dos clientes dentro dos mercados de objetivo, mas maximize simultaneamente o performance da organização. Houve muitas tentativas de aumentar o número dos p de 4 a 5P's no modelo do marketing mix. O mais freqüentemente mencionado que é pessoa ou pessoal. Booms e Bitner sugeriram um abordagem 7-Ps para companhias serviço-orientadas.

Livro: Nirmalya Kumar - Marketing As Strategy: Understanding the CEO's Agenda. -

Livro: David A. Aaker - Strategic Marketing Management -

Marketing Mix Grupo de Interesse Especial Grupo de Interesse Especial (34 membros)

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Recursos - Marketing Mix   Notícias sobre Marketing Mix Theory         Notícias sobre Marketing Mix         Vídeos sobre Marketing Mix Theory         Vídeos sobre Marketing Mix         Apresentações sobre Marketing Mix Theory         Apresentações sobre Marketing Mix         Mais sobre Marketing Mix Theory         Mais sobre Marketing Mix

Compare com o 4-Ps: Extended Marketing Mix (7-Ps)  |  4S Web Marketing Mix  |  3C's  |  Product/market grid  |  SERVQUAL  |  Competitive Advantage framework  |  BCG Matrix  |  Bass Diffusion model  |  Positioning  |  Co-Creation  |  Disruptive Innovation  |  Relationship Marketing

Retorne a o centro de a gerência: Comunicações e Habilidades  |  Introduzir no mercado  | Estratégia  |  Cadeia de Fornecimento e Qualidade

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