Disruptive Innovation
(Christensen)

Centro de Conhecimento

Que é Disruptive Innovation? Descrição

O modelo de Disruptive Innovation de Clayton Christensen é uma teoria que possa ser usada descrevendo o impacto de tecnologias novas (mudança revolucionária) na existência de uma empresa. Clayton Christensen inventou primeiramente tecnologias “disruptivas” da frase em 1997, no seu livro “o Dilemma do Innovator: Quando as tecnologias novas fizerem com que as empresa grandes falhem”.
Mostrou que essa vez e outra vez quase todas as organizações que têm “morreram” ou deslocado de suas indústrias (por causa de um paradigm novo do cliente que oferece) poderiam ver o rompimento vir, mas não fariam nada até que estêve demasiado atrasado.

Fazendo que companhias boas são supostas fazer - cater a seus clientes e investimentos mais rentáveis do foco onde as margens de lucro são as mais atrativas - os líderes de indústria estabelecidos estão em um trajeto de inovações sustentando e para deixar-se abertos para que as tecnologias disruptivas enterrem-nas. Isto acontece porque os processos do alocamento de recurso de companhias estabelecidas são projetados maximize lucros através das inovações sustentando, que envolvem essencialmente projetar mousetraps melhores e melhores para clientes existentes ou segmentos de mercado provados. Quando as inovações disruptivas (tipicamente mais barato, mais simples usar versões dos produtos existentes que o objetivo baixo-termina ou clientes inteiramente novos) emergem, as companhias estabelecidas estão paralizadas. Quase sempre motivated para ir acima-mercado melhor que para defender estes novos ou baixo-terminam mercados, e finalmente a inovação disruptiva melhora, rouba mais parte de mercado, e substitui o produto reinando.

Tipos de inovação

As companhias têm duas opções básicas quando procuram construir negócios do novo-crescimento. Podem tentar fazer exame de um mercado existente de um concorrente entrenched com inovações sustentando. Ou podem tentar fazer exame em um concorrente com inovações disruptivas que criar mercados novos ou faça exame da raiz entre os clientes os mais maus de um encarregado.

Há dois tipos distintos de inovações disruptivas. O primeiro tipo cria um mercado novo alvejando non-consumidores. O segundo compete na extremidade baixa de um mercado estabelecido.
 

Origem do modelo de Disruptive Innovation. História

Pesquisa e estudos de Christensen em Harvard.

Uso do método de Disruptive Innovation. Aplicações

• Todos os tipos das companhias - como podem ser impactados pela inovação/mudança da tecnologia.

Etapas em Disruptive Innovation. Processo

• O modelo mostra que, como o performance exijiu pelos clientes de aumentos existentes de um mercado sobre o tempo, assim que faz o performance fornecido dentro de um paradigm tecnologico. Frequentemente a melhoria do performance fornecida tem um trajectory diferente ao trajectory da melhoria do performance exijido pelos clientes (veja a figura). Quando as inclinações do trajectory diferem, e o performance fornecido excede o performance exijido, as tecnologias novas que eram somente performance do competidor em niches de mercado remotos podem migrar em outras redes do cliente. Isto fornece innovators com um veículo aos clientes novos, que veriam previamente seus offerings como substandard; e permite-os de oferecer estabeleceu mercados do mainstream um jogo novo dos atributos do valor do performance que são agora mais relevantes do que o paradigm atual.
• O rompimento e o commoditization vão realmente em conjunto. Uma companhia que overshoots, simplesmente não pode ganhar (uma empresa que melhore um produto ao ponto que é mais do que bom bastante para que os clientes usem e paguem um prêmio por). Ou o rompimento roubará seus mercados, ou o commoditization roubará seus lucros. Quando as ondas novas do rompimento se lavarem sobre uma indústria, o lugar onde o dinheiro estará deslocará através da corrente de valor sobre o tempo. Quando isto acontecer, as companhias que se posicionam em um ponto na corrente de valor onde o performance não é ainda bom bastante capturarão o lucro.

Limitações de Disruptive Innovation. Desvantagens

• Disruptive Innovation requer um processo separado da estratégia. Este processo deve ser emergente e focalizado em oportunidades unanticipated, problemas e sucessos, melhor que pretendido e focalizado na compreensão melhorada de o que trabalham e de o que não.
• Em vez de projetar os produtos e os serviços que se dirigem ao comportamento atual de clientes atuais, os alvos subjacentes dos povos devem informar o projeto das inovações. Compreendendo que necessidade dos povos realmente é entretanto longe de fácil.
• Os negócios disruptivos não podem conseguir os lucros grandes muito rápidos, venceu a sua natureza (que se dirige a mercados novos, ou se dirigindo à extremidade baixa de mercados existentes). Os capitalistas de risco são cada vez mais impatient para que os negócios entreguem lucros.

Suposições de Disruptive Innovation. Circunstâncias

Morte do risco das companhias com as decisões para ignorar as tecnologias que não parecem se dirigir a suas necessidades de clientes, como se tornarem fatais quando o trajectories dois paradigmatic do progresso interativo.

Livro: Clayton M. Christensen - The Innovator's Dilemma

Livro: Clayton M. Christensen - The Innovator's Solution

Livro: Clayton M. Christensen - Seeing What's Next 

Fórum Fórum de discussões sobre Inovação Revolucionaria. Abaixo você pode fazer uma pergunta sobre este tópico, compartilhar suas experiências, relatar um novo desenvolvimento ou explicar algo. Comece um novo tópico sobre Inovação Revolucionaria Compartilhe seu conhecimento aqui (ou faça uma pergunta)   Disruptive Change and HR Innovation is necessary and mandatory for a firm to be competitive in the current operating business environment. However, when introducing new ideas of doing business, new technology to support the ... 14   1 comentários WHAT is Being Innovated? The 4 Ps of Innovation There are actually 4 things or objects that one can innovate: PR... 11   Timing is Important to Make an Innovative Idea Disruptive America had to be discovered more than once, until it really had been discovered. The Apple Newton was a superior answer to a question that people did not bother at that time. 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Dicas de Especialistas Conhecimentos avançados sobre Disruptive Innovation (Inglês). Aqui você encontrará conselhos profissionais de especialistas. Innovation Pitfalls Avoiding Innovation Traps Harvard Professor R. Moss Kanter describes 4 common innovation mistakes and corresponding remedies (HBR Nov 2006): 1. S... How to Find Good Product Ideas? List of 10 Approaches Discovering New-Product Ideas, Creative Approaches In his book “Product Leadership: Creating and Launching Superior New Products”, Robert Cooper suggests following ten way... Challenging the Existing Strategic Logic Finding New Markets A tool by Kim and Mauborgne is the "Four Actions Framework". This Four Actions Framework can be used to challenge the ex... The Simple-Cheap-Convenient Approach Addressing the Unmet Needs of Customers Based on Christensen’s model of disruptive innovation, Norton and Pine argue that experience innovation can effectively ... Distinguish Disruptive Technology Innovation From Disruptive Marketing Innovation! 2 Distinct Capabilities... It is necessary to distinguish between disruptive technology innovation and disruptive marketing innovation, since ther... How to Detect Consumer Needs that are Unmet? Product Innovation, New Product Development, Innovation Strategy In their article New Business Models in Emerging Markets" (Harvard Business Review, January-February 2011), Matthew J. E... Recent Innovation Trends | New Innovation Types Open innovation, User Innovation, Value Innovation, Bottom-up Innovation Roland Bel (2012) outlines and explains four types of innovations that have become more and more important since the las... Key Challenges of Internet Age for Management and for Product and Service Development R&D, Product Development, Service Development, Strategy, Marketing, Innovation, Visioning The Internet age represents a huge challenge for most businesses. Why? Because the Internet, wireless devices such as m... How to Think Differently in Innovation? How to Be Innovative, Innovative Thinking Strategy is always related with risk, due to market volatility. Also today´s volatility is increasing very fast. So inno... How to Design Experiments to Support Decision-making on Strategic Innovations Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes The probability of success of a major innovation is difficult to assess. Statistics and other datasets only provide info... Classes of Innovation | Sources of Innovation Innovation, Creativity, Organizational Innovativeness, Lateral Thinking, Out of the Box Thinking, Blue Ocean Strategy TWO CLASSES OF INNOVATION Innovation can be triggered or enabled by two broad classes: KNOWLEDGE PUSH: Innovation trig... How to Lead an Innovation Team Best Practices, Innovation Team Management In order to become a great innovation team leader, Ram Charan suggests in the article "P&G's Innovation Culture" (strate... Creating Organizations to Produce Breakthrough Innovations Best Practices, Critical Factors, Creating an Organization to lead Radical Innovation Since 50 years, the Pentagon’s Defense Advanced Research Projects Agency (DARPA) has been very successful in producing a... Innovating by Reconsidering Value Delivery Fundamental Innovation When innovating their business model, companies need to reconsider their value proposition from all perspectives. One of... Three Critical Capabilities in Developing a Strategic Corporate Disruptive Innovation Competence (Disruptive) Innovation Competence, Strategic Innovation Capability, Corporate Strategy, Innovation Leadership Skarzynski and Rufat-Latre (2011) discovered that the successes of disruptive innovators are driven by 3 critical capabi... Big-Bang Disruption Technological Innovation BBD is a term coined by Accenture gurus Larry Drownes and Paul F. Numes. Technological innovation lately started out fr... What Makes a Company Innovative? Innovation Best Practices, R&D Best Practices, Corporate Innovation A futurethink 2006 Innovation Tracker Survey mentions: - Ability to create a climate that continuously fosters innovat... Why Large Firms are Having Difficulties to Deal with Disruptive Innovations Innovation Management Christensen explains why many firms, especially large firms, have trouble with adapting and thus with surviving when dea... Predecessor of Christensen Technology-driven Change Theory The theory of Disruptive Innovation was actually not created by Christensen. It was described by Thomas Hugues, MIT Pres... How BOP Countries Can Disrupt Western Markets Disruptive Innovation, Bottom of the Pyramid, Country-level Strategy After the Second World War, Japan started to develop fast as a result of their disruptive innovation strategy. This disr... Designing Complex Products or Systems Through Iterative Rapid-cycle Prototyping Design Thinking, Disruptive Innovation, Blue Ocean Strategy, Introducing Complex Systems, Co-Creation Today, organizations are increasingly developing and designing new and complex products or systems. In other words, the ... Misunderstandings on the Concept of Disruptive Innovations Technology Innovation In their paper “A Reflective Review of Disruptive Innovation Theory”, the authors mention three misunderstandings on the... Why Some Technology Revolutions Take Off and Others Don't Adoption of New Technologies Back in 1962, Thomas Kuhn wrote “Structure of Scientific Revolutions”, in which he suggested that the entrenched interes... Geographic Dimension to Explain Disruptive Innovation in Emerging Countries Disruptive Innovation in Emerging Countries In the past, it was generally thought that the Western countries were the main sources of innovation while developing co...

Fontes de Informação Várias fontes de informação sobre Inovação Revolucionaria. Aqui você encontrará powerpoints, vídeos, notícias, etc. para usar em suas próprias palestras e workshops. Asymmetric Innovation Challenger or latecomer firms Presentation by Chris Wu on Asymmetric Innovation. The core concept of his new book steps from Clayton's Innovator's Sol... Disruptive Technologies Emergence of Competition Ron Adner and Peter B. Zemsky formalize the phenomenon of disruptive technologies that initially serve isolated market n... Introduction to Innovation and Disruptive Technologies Innovation Management, Innovation Strategy This presentations is an introduction into the concepts of Innovations and Disruptive Technologies. The following sectio... Explained: How can Innovative Players Beat Large, Established Firms? Disruptive Innovation, Innovation Strategy, Competition, Innovators Dilemma, Market Segmentation, Sustaining Innovation How is it possible that small entrants with limited resources can successfully compete with large, established firms tha... Prof. Clay Christensen Explains Disruptive Innovation Innovation Strategy, Strategic Marketing, Research and Development, Strategic Vision According to Professor Clay Christensen, a "disruptive innovation" is NOT a breakthrough innovation that makes good prod... Design Thinking for Innovation Innovation, Entrepreneurship, Design Thinking, CSR, Social Entrepreneurship, Social Innovation This presentation is about design thinking and the connection to social entrepreneurship. The presentation includes the ... Disruptive Innovation: Why Market Leaders Fail Disruptive Innovation, Innovation Strategy, Strategic Innovation, Product Development, Disruptive Technology In this animated video Prof. Robert Perrons explains Prof. Clayton Christensen`s Theory of Disruptive Technologies and h... Strategic Innovation Leadership Leadership, Strategic Leadership, Innovation Management Presentation about Strategic Innovation Leadership that includes the following sections: 1. Strategic Innovation Leader... Distinctive vs. Dynamic Capabilities Inside-out Business Strategy In this presentation it is about Distinctive Capabilities and Dynamic Capabilities. Distinctive Capabilities are present... Disruptive Innovation Diagram Innovation Management Download and edit this 12manage PowerPoint graphic for limited personal, educational and business use. Republishing in ...

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