Il Metodo Marketing Mix | Il Modello di Marketing Mix | Le 4P

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Che cosa è il Marketing Mix? Descrizione

Il modello di Marketing Mix (anche conosciuto come le 4P) può essere usato dai marketer come strumento per assistere nella definizione della strategia di marketing. I marketing manager usano questo metodo per tentare di generare la risposta ottimale nel mercato target miscelando 4 (o 5, o 7) variabili in modo ottimale. È importante capire che i principii di Marketing Mix sono variabili controllabili. Il Marketing Mix può essere aggiustato frequentemente per venire incontro ai bisogni sempre diversi del gruppo target e le altre dinamiche dell'ambiente di marketing.

La funzione di Marketing Mix è contribuire a sviluppare un pacchetto (mix) che non solo soddisferà i bisogni dei clienti all'interno dei mercati di target, ma massimizzerà simultaneamente le performance dell'organizzazione. Ci sono stati molti tentativi di aumentare il numero di p da 4 a 5 nel modello di Marketing Mix. Quella più menzionata è le Persone o il Personale. Booms e Bitner hanno suggerito un metodo a 7-P per le aziende orientate al servizio.

Referenza Bibliografica: Nirmalya Kumar - Marketing As Strategy: Understanding the CEO's Agenda. -

Referenza Bibliografica: David A. Aaker - Strategic Marketing Management -

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Paragonare a il 4-Ps : (7-P) di Extended Marketing Mix  |  4 S del Web Marketing Mix  |  3C's  |  Griglia Prodotto/Mercato  |  SERVQUAL  |  Struttura di Vantaggio Competitivo  |  Matrice del BCG  |  Modello di Bass Diffusion  |  Posizionamento  |  Co-Creation Prahalad Ramaswamy  |  Disruptive Innovation  |  Relationship Marketing

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