Marketing Mix Alternatives

Marketing Mix | The 4Ps
Knowledge Center

Matthew Lamsley, UK

Marketing Mix Alternatives

Are there any credible alternatives to the marketing mix?

  Ethan Stetson, New Zealand

Alternatives to 4Ps

None. If all of the 4 ( 7 ) Ps are addressed properly and consciously then that's pretty good.

  Jaap de Jonge
Editor, Netherlands

All Alternatives for the Marketing Mix

Yes, there are obviously several alternatives, substitutes, replacements and/or variants.
Have a look at the Extended Marketing Mix (7 Ps), the 4S Marketing Mix, the 4 C Marketing Mix, the Five Vs of Benett, the SAVE Marketing Mix, the SIVA Marketing Model and the Most Complete Marketing Mix.


More on Marketing Mix | The 4Ps:
Special Interest Group
Leigh Cowan

Marketing Mix | The 4Ps
Knowledge Center

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