Marketing Mix Alternatives




Marketing Mix | The 4Ps
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75
Matthew Lamsley, UK

Marketing Mix Alternatives

Are there any credible alternatives to the marketing mix?
 

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0
Ethan Stetson, New Zealand
 

Alternatives to 4Ps

None. If all of the 4 ( 7 ) Ps are addressed properly and consciously then that's pretty good.

 
7
Jaap de Jonge
Editor, Netherlands
 

All Alternatives for the Marketing Mix

Yes, there are obviously several alternatives, substitutes, replacements and/or variants.
Have a look at the Extended Marketing Mix (7 Ps), the 4S Marketing Mix, the 4 C Marketing Mix, the Five Vs of Benett, the SAVE Marketing Mix, the SIVA Marketing Model and the Most Complete Marketing Mix.

   

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Add a Living Element to the Marketing Mix
Necessary Skills of Marketers
New Marketing Mix Concept: SAVE
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How the Marketing Mix Influences Operations
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Special Interest Group
Leigh Cowan
CEO

Marketing Mix | The 4Ps
Knowledge Center



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