marketing mix
(4Ps)

ナレッジセンター

marketing mixは何であるか。 記述

マーケティングの作戦の定義で助けるのに用具としてマーケティング担当者によってmarketing mixモデル(別名4P's)が使用することができる。 マーケティングのマネジャーは最適の方法で4つ(か5、か7)変数の混合によって標的市場の最適の応答を発生させるように試みるのにこの方法を使用する。 marketing mixの主義が制御可能な変数であることを理解することは重要である。 marketing mixは頻繁な基礎でターゲットグループの変更の必要性およびマーケティングの環境の他の原動力に会うために調節することができる。

marketing mixの機能は(組合せ)の標的市場内の顧客の必要性しか開発を満たさない、同時に構成のパフォーマンスをであるパッケージ最大にするのを助けること。 4からmarketing mixモデルの5P'sにp'sの数を高める多くの試みがずっとある。 人々または人員がある最も頻繁に述べられた1つ。 BoomsおよびBitnerはサービス方向づけられた会社のための7Psアプローチを提案した。

本: Nirmalya Kumar - Marketing As Strategy: Understanding the CEO's Agenda.

本: David A. Aaker - Strategic Marketing Management

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の情報源 Marketing Mixに関するさまざまな情報源。ここでは、独自の講義やワークショップで使用するパワーポイント、ビデオ、ニュースなどが見つかります。 How Integrated Marketing Works Marketing, Promotion, Branding, 4 Ps, 7 Ps Integrated Marketing Communications (IMC) is designed to leverage the intrinsic strengths of each communication discipli... External Environment In-depth: Sub-types and How to Manage Them External Environment, Environmental Scanning, Environmental Management, Competitive Environment This presentation covers the topic of external environments and includes the following sections: 1. Environmental Scann... Overview of Pricing and Pricing Strategies Pricing This presentation contains an overview of various pricing strategies, including for example pricing based on competition... Product Packaging Marketing, Sustainable Business, Environmental Sustainability, Packaging In-depth presentation about packaging and sustainable packaging. The presentation is very extensive and uses head sectio... The 2 Worlds of Marketing and Sales Making Sales and Marketing Work Together, Understanding the Differences Funny explanation of Marketing versus Sales by contrasting and comparing them with short sketches.... What is Integrated Marketing? Integrated Marketing, Communication, Promotion, Branding, IMC In short, Integrated Marketing Communication (IMC) is the application of consistent messages on a company, brands, produ... Funny Intro to Marketing Concepts in 2 Minutes Initial Understanding of Marketing Terms, Marketing Intro, Marketing Fun, Trainings, Workshops Funny explanation of direct marketing, advertising, telemarketing, public relations, brand recognition, customer feedbac... Marketing Communications Mix Marketing Communications Mix, Database Marketing, Online Marketing Five major tools (i.e. Advertising, Personal Selling, Sales Promotion, Public Relations, and Direct Marketing) melded to... Introduction and Summary of the 4P's Initial Understanding of the 4P's, Trainings, Workshops Short, very basic introduction of the 4 Ps or the Marketing Mix, a business framework that helps marketers to consider 4...

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4Psをと比較した: Extended Marketing Mix (7Ps)  |  4S Web Marketing Mix  |  3C's  |  Product/market grid  |  SERVQUAL  |  Competitive Advantage framework  |  BCG Matrix  |  Bass Diffusion model  |  Positioning  |  Co-Creation  |  Disruptive Innovation  |  Relationship Marketing

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