marketing mix
(4Ps)

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概要

marketing mixは何であるか。記述

マーケティングの作戦の定義で助けるのに用具としてマーケティング担当者によってmarketing mixモデル(別名4P's)が使用することができる。マーケティングのマネジャーは最適の方法で4つ(か5、か7)変数の混合によって標的市場の最適の応答を発生させるように試みるのにこの方法を使用する。 marketing mixの主義が制御可能な変数であることを理解することは重要である。 marketing mixは頻繁な基礎でターゲットグループの変更の必要性およびマーケティングの環境の他の原動力に会うために調節することができる。

プロダクト	歴史的に、考えることは次のとおりだった: よいプロダクトはそれ自身を販売する。どんなに今日の非常に競争市場にもう悪いプロダクトがない。プラス顧客に彼が悪い状態として感知するプロダクトを送返す権利を与える多くの法律がある。従ってプロダクトの質問はなった: 構成は意図されていた顧客はほしいと思うものが創造するか。あなたの顧客の必要性を満たすあなたのプロダクトの特徴を定義するか、または整備しなさい。	機能性; 質; 出現; 包装; ブランド; サービス; サポート; 保証。
価格	どの位支払うことを意図されていた顧客は決定しているか。ここに私達は価格設定戦略で決定する-それが起こらないためにどうしても注意してはいけない! プロダクトかサービスを(十分の)お金に頼まないことにしてもこれが意識的な決定であり、形態が価格設定戦略の一部分ことをわかるにはなる。価格の競争が人類古いが、消費者は頻繁にまだ価格の割引および特別提供のために敏感である。価格に不合理な側面がまたある: 高い何かはよくなければならない。価格の永久に競争は多くの会社のためない非常に賢い取り組み方である。	定価; 割引; 融資; リースの選択; 手当。
場所	右の量で、正しい時に、右の場所で利用できるか。ビジネスの最近の重要な変更点の一部は場所の変更によって生じた。インターネットおよび移動電話について考えなさい。	位置; 兵站学; 経路構成員; チャネルの刺激; マーケットカバレッジ; サービス・レベル; インターネット; 移動式。
昇進	(いかに)選ばれたターゲットグループは構成およびプロダクトについて知らせられるか、または教育されるか。これはマーケティングの兵器庫-広告、販売、販売昇進、Direct Marketing、PR活動、等にすべての武器を含める。他の3つのp'sが今日の市場の意味の多くを失う間、昇進は焦点へ最も重要なpになった。	Advertising; PR活動; メッセージ; 直売; 販売; 媒体; 予算。

marketing mixの機能は(組合せ)の標的市場内の顧客の必要性しか開発を満たさない、同時に構成のパフォーマンスをであるパッケージ最大にするのを助けること。 4からmarketing mixモデルの5P'sにp'sの数を高める多くの試みがずっとある。人々または人員がある最も頻繁に述べられた1つ。 BoomsおよびBitnerはサービス方向づけられた会社のための7Psアプローチを提案した。

本: Nirmalya Kumar - Marketing As Strategy: Understanding the CEO's Agenda.

本: David A. Aaker - Strategic Marketing Management

特別興味グループ

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Marketing Mix 特別興味グループ。

特別興味グループ (4人のメンバー)

フォーラム

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ベストプラクティス

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エキスパートのヒント

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Marketing Mix | The 4Psについての高度な洞察（英語）。ここには専門家による専門的なアドバイスがあります。

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