marketing mix
(4Ps)

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概要

marketing mixは何であるか。 記述

マーケティングの作戦の定義で助けるのに用具としてマーケティング担当者によってmarketing mixモデル(別名4P's)が使用することができる。 マーケティングのマネジャーは最適の方法で4つ(か5、か7)変数の混合によって標的市場の最適の応答を発生させるように試みるのにこの方法を使用する。 marketing mixの主義が制御可能な変数であることを理解することは重要である。 marketing mixは頻繁な基礎でターゲットグループの変更の必要性およびマーケティングの環境の他の原動力に会うために調節することができる。


プロダクト

歴史的に、考えることは次のとおりだった: よいプロダクトはそれ自身を販売する。 どんなに今日の非常に競争市場にもう悪いプロダクトがない。 プラス顧客に彼が悪い状態として感知するプロダクトを送返す権利を与える多くの法律がある。 従ってプロダクトの質問はなった: 構成は意図されていた顧客はほしいと思うものが創造するか。 あなたの顧客の必要性を満たすあなたのプロダクトの特徴を定義するか、または整備しなさい。 機能性; 質; 出現; 包装; ブランド; サービス; サポート; 保証。
価格 どの位支払うことを意図されていた顧客は決定しているか。 ここに私達は価格設定戦略で決定する-それが起こらないためにどうしても注意してはいけない! プロダクトかサービスを(十分の)お金に頼まないことにしてもこれが意識的な決定であり、形態が価格設定戦略の一部分ことをわかるにはなる。 価格の競争が人類古いが、消費者は頻繁にまだ価格の割引および特別提供のために敏感である。 価格に不合理な側面がまたある: 高い何かはよくなければならない。 価格の永久に競争は多くの会社のためない非常に賢い取り組み方である。 定価; 割引; 融資; リースの選択; 手当。
場所 右の量で、正しい時に、右の場所で利用できるか。 ビジネスの最近の重要な変更点の一部は場所の変更によって生じた。 インターネットおよび移動電話について考えなさい。 位置; 兵站学; 経路構成員; チャネルの刺激; マーケットカバレッジ; サービス・レベル; インターネット; 移動式。
昇進 (いかに)選ばれたターゲットグループは構成およびプロダクトについて知らせられるか、または教育されるか。 これはマーケティングの兵器庫-広告、販売、販売昇進、Direct Marketing、PR活動、等にすべての武器を含める。 他の3つのp'sが今日の市場の意味の多くを失う間、昇進は焦点へ最も重要なpになった。 Advertising; PR活動; メッセージ; 直売; 販売; 媒体; 予算。

marketing mixの機能は(組合せ)の標的市場内の顧客の必要性しか開発を満たさない、同時に構成のパフォーマンスをであるパッケージ最大にするのを助けること。 4からmarketing mixモデルの5P'sにp'sの数を高める多くの試みがずっとある。 人々または人員がある最も頻繁に述べられた1つ。 BoomsおよびBitnerはサービス方向づけられた会社のための7Psアプローチを提案した。


本: Nirmalya Kumar - Marketing As Strategy: Understanding the CEO's Agenda.

本: David A. Aaker - Strategic Marketing Management


特別興味グループ

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Marketing Mix 特別興味グループ。



特別興味グループ (4人のメンバー)

フォーラム

新しいトピック

Marketing Mixフォーラム。


4P Implementation Steps. Order of Implementing the 4Ps?
I would like to know what steps one takes in a 4P implementation. Is there any particular order? Please inform me. (...)
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Add Image to Marketing Mix: 4P + I
The four P`s needs an additional I for Image. This is especially relevant for high-involvement products. (...)
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4S Web Marketing Mix
Constantinides constructed a 4S Internet Marketing Mix. The 4S's stand for Site, Synergy, Scope and System. For example, (...)
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Customers' Value Bundle
I think I saw the term(s) in P. Kotler's book. the word "Product" makes your thinking centered around the physical prod (...)
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Customer in Center of 4Ps
Why is the customer placed in the center of the 4ps? (...)
8
 
1コメント
The five V's for Marketing Mix
Value, Viability, Volume, Variety, Virtue, (...)
7
 
The 5 Product Levels Model (Kotler)
PRODUCT
What is a Product really? It is anything that a firm offers to satisfy the needs or wants of the market. Th (...)
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4コメント
Kotler's New 4C Marketing Mix for the Digital Economy
In the digital economy the conventional Marketing Mix with 4P's must evolve to accommodate more customer participation. (...)
6
 
16コメント
New Marketing Mix Concept: SAVE
We are familiar with the concept of 4P of marketing, Product, Place, Price and Promotion.
We are finding that these (...)
3
 
1コメント
The Role of Culture in Marketing Mix : C4P's ?
All I can say about Marketing Mix is that maybe also the Culture is also important. Maybe we could have called the 4P's (...)
2
 
1コメント
Necessary Skills of Marketers
According to Kotler (1972), effective marketing consists of analysing, planning, organising and controlling marketing ef (...)
2
 
4Ps are Not Optional, but Key Issues that MUST be addressed
The concept of a Marketing Mix implies that these are not options. In practice the 4Ps represent the key questions or i (...)
1
 
How the Marketing Mix Influences Operations
Can anyone explain the relevance of the marketing plan to operations management in an organization with an example? (...)
1
 
1コメント
Marketing Mix Modelling
Hi all... What statistical techniques are used in marketing mix modelling?
How are they used? Please share your bes (...)
0
 
What are the Implications for 4Ps if the Exchange Rate Changes
What are the implications for international marketing in case the exchange rates change?
How do changes in exchange (...)
-4
 

新しいフォーラムトピックを開始するについてのMarketing Mixより多くの情報

 

ベストプラクティス

Marketing Mixに関する最も評価の高いディスカッショントピック。ここでは、最も価値のあるアイデアと実用的な提案を見つけます。


Before using the Marketing Mix
Most marketers emphasize the marketing mix. In my opinion, The most important part of the marketing plan is knowing wha (...)
114
 
5コメント

Impact of Marketing Plan on Employees?
Does a marketing plan have any impact upon the employees? Which? (...)
54
 
2コメント

4th P includes Image and Reputation
Note that image and/or reputation are part of the P of Promotion. (...)
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Marketing Mix in Recession
In view of the recession, how have the marketers adjusted their marketing strategies in terms of the 4P's in marketing i (...)
53
 
Marketing Mix P's for Online Companies
I have a question, how will you prioritize the p's for an online company like for amazon.com? (...)
49
 
4コメント

Marketing of Services and Non Purely Physical Products?
Most of today's products are not purely physical. We are also offering intangible values like brand feelings and after- (...)
37
 
2コメント

Quotes on Marketing Mix
Do you know some deep, famous or funny Quotes on the Marketing Mix? Quotations? Proverbs? Please share them as a reactio (...)
34
 
Examples of Marketing Mix
I would like to see an example of the 4 ps of marketing with an example of air condition? (...)
26
 
Marketing = Marketing Mix + Customers = 4P's + C
My teacher said that Marketing is the 4Ps plus a C (Customers). And he didn't explain it, so I really don't understand i (...)
25
 
3コメント

Marketing Mix Alternatives
Are there any credible alternatives to the marketing mix? (...)
24
 
1コメント

Marketing Mix for Business Planning
Define the service, develop a benefit list, focus on what makes the business different from the competition, develop the (...)
16
 
2コメント

Promotion Mix | Marketing Communications Mix
The term Promotion Mix (PM), also called Marketing Communications Mix, must not be confused with the Marketing Mix (4 Ps (...)
14
 
11コメント

What About This Period
In the current situation of recession I think even the top marketing methods are not working. These days the customer lo (...)
14
 
4コメント

Why is Using the Marketing Mix Important?
What is the significance of an effective marketing mix? (...)
10
 
4コメント

4Ps renamed: the SIVA model
An interesting customer-focused variant of the 4Ps was suggested by Chekitan S. Dev and Don E. Schultz in Marketing Mana (...)
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Add a Living Element to the Marketing Mix
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What is the 5P's Marketing Mix?
I want to know the following about the 5P model:
Where exactly does it fit in marketing and marketing research? Tha (...)
5
 
3コメント

エキスパートのヒント

Marketing Mix | The 4Psについての高度な洞察(英語)。ここには専門家による専門的なアドバイスがあります。


A Marketing Mix that Recognizes the Power of the Customer

Marketing, Strategy, Marketing Mix
Chekitan S. Dev and Don E. Schultz - like Lauterborn's 4C's -argue that today the customer has the power and can vote wi (...)

How to Determine the Right PRICING?

Steps to Strategic Pricing
One of the 4 P's is Pricing. To help managers find the right price for a product/service, Kim and Mauborgne have develop (...)

The Most Complete Marketing Mix

Marketing, Strategy, Marketing Mix
The 'Total Marketing Mix' includes 4Ps, 4Cs,4As and 4Os: 4Ps: Product, Price, Promotion and Place 4Cs: Customer needs, (...)

The Renewed 4P Marketing Mix

Marketing, Strategy, Marketing Mix
Arussy suggests in his article "Congratulations, You Are at Par: The New Four P's" that the traditional 4P's are no long (...)

Understanding your Customer's Needs

Customer Targeting and Strategy
In order to transform your customers experience and to better understand your customers needs, it is helpful to constr (...)

Are the variables really controllable?

Marketing Strategy
A key assumption of the 4PS model is that the 4 variables are controllable and can be 'mixed' by the marketer into an op (...)

Marketing Mix from the Customer Perspective

Marketing, Strategy, Marketing Mix
In contrast to the 4P's Marketing Mix by McCarthy, Robert Lauterborn suggests a 4C's Marketing Mix model in order to con (...)

The Role of the 4P's in an Online Enviroment

E-Marketing, Strategy
Although the 4P's are not the critical factors in an online environment, they are still more or less important and neces (...)

The Goals of Marketing

Marketing, Strategy, Marketing Mix
No matter your words combination, according to marketing consultant Don Debelak (Streetwise Marketing Plan, 2000) we hav (...)

Going Global: Adaptation of Marketing Mix Components

Marketing Strategy, Global Marketing, International Marketing, Marketing Mix, 4Ps
As we all know, companies that conduct business internationally are often adapting their products to the markets served. (...)

Don't Forget Internal Marketing

Involving your Employees, Internal Marketing Best Practices
Besides external marketing, dealing with the image, look and view how customers see or define your organization, interna (...)
の情報源

Marketing Mixに関するさまざまな情報源。ここでは、独自の講義やワークショップで使用するパワーポイント、ビデオ、ニュースなどが見つかります。


How Integrated Marketing Works

Marketing, Promotion, Branding, 4 Ps, 7 Ps
Integrated Marketing Communications (IMC) is designed to leverage the intrinsic strengths of each communication discipli (...)

External Environment In-depth: Sub-types and How to Manage Them

External Environment, Environmental Scanning, Environmental Management, Competitive Environment
This presentation covers the topic of external environments and includes the following sections: 1. Environmental Scann (...)

Overview of Pricing and Pricing Strategies

Pricing
This presentation contains an overview of various pricing strategies, including for example pricing based on competition (...)

Product Packaging

Marketing, Sustainable Business, Environmental Sustainability, Packaging
In-depth presentation about packaging and sustainable packaging. The presentation is very extensive and uses head sectio (...)

The 2 Worlds of Marketing and Sales

Making Sales and Marketing Work Together, Understanding the Differences
Funny explanation of Marketing versus Sales by contrasting and comparing them with short sketches. (...)

What is Integrated Marketing?

Integrated Marketing, Communication, Promotion, Branding, IMC
In short, Integrated Marketing Communication (IMC) is the application of consistent messages on a company, brands, produ (...)

Funny Intro to Marketing Concepts in 2 Minutes

Initial Understanding of Marketing Terms, Marketing Intro, Marketing Fun, Trainings, Workshops
Funny explanation of direct marketing, advertising, telemarketing, public relations, brand recognition, customer feedbac (...)

Marketing Communications Mix

Marketing Communications Mix, Database Marketing, Online Marketing
Five major tools (i.e. Advertising, Personal Selling, Sales Promotion, Public Relations, and Direct Marketing) melded to (...)

Introduction and Summary of the 4P's

Initial Understanding of the 4P's, Trainings, Workshops
Short, very basic introduction of the 4 Ps or the Marketing Mix, a business framework that helps marketers to consider 4 (...)

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書籍

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4Psをと比較した: Extended Marketing Mix (7Ps)  |  4S Web Marketing Mix  |  3C's  |  Product/market grid  |  SERVQUAL  |  Competitive Advantage framework  |  BCG Matrix  |  Bass Diffusion model  |  Positioning  |  Co-Creation  |  Disruptive Innovation  |  Relationship Marketing


経営ハブに戻る: コミュニケーションとスキルマーケティングと販売   | 戦略とイノベーション  |  サプライチェーンと質


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