Before using the Marketing Mix

Marketing Mix | The 4Ps
Knowledge Center

Best Practices
Thitiwut Sri, Thailand

Before using the Marketing Mix

Most marketers emphasize the marketing mix. In my opinion, The most important part of the marketing plan is knowing what are the customer requirements. Firstly, you must drill down to your target's behavior before analyzing the appropriate marketing mix. Your product or service may be suitable for selling to a niche market not for the mass market.


S K, India

Positioning comes before the Mix

Marketing Mix is a mere format. The content to fill the format comes from positioning which in turn depends not only what the customers want but also on what your competition is doing

Thitiwut Srimanop, Thailand

Customer requirement come first

How do you know what you are going to do if you don't know the customer requirement. you can't produce any products or make anything about the marketing. Including how to compete with the competitor. The bottom line of doing business is profit that came from selling and the customer bought it.

Darron Collins, USA

Positioning Influences Marketing Mix

It has been my experience the positioning of the product influences the Marketing Mix as well. For i... Sign up

Student (Other), India

Market Research Decides 4P's

As Thitiwut explained, the initial step is Market Research which tells what the customer requires an... Sign up

pallavi patil, India

Customers Requirements Change!

Customer requriments change every single day. So to have a good markrting company you have to know t... Sign up


More on Marketing Mix | The 4Ps:
DIscussion Topics
👀Before using the Marketing Mix
Marketing Mix Alternatives
4P Implementation Steps. Order of Implementing the 4Ps?
Promotion (4th P of Marketing Mix) Includes Image/Reputation
Impact of Marketing Plan on Employees?
Marketing Mix P's for Online Companies
Marketing of Services and Non Purely Physical Products?
🔥Kotler's New 4C Marketing Mix for the Digital Economy
Promotion Mix | Marketing Communications Mix
Marketing = Marketing Mix + Customers = 4P's + C
Marketing Mix During Recesssion
The 5 Product Levels Model (Kotler)
The SIVA Model of Marketing
Why is Using the Marketing Mix Important?
Product in Marketing Mix ⇨ Customers' Value Bundle
The Five V's for Marketing Mix
Add a Living Element to the Marketing Mix
Necessary Skills of Marketers
New Marketing Mix Concept: SAVE
What is the 5P's Marketing Mix?
How the Marketing Mix Influences Operations
The Role of Culture in Marketing Mix : C4P's ?
Special Interest Group
Leigh Cowan

Marketing Mix | The 4Ps
Knowledge Center

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2023 12manage - The Executive Fast Track. V16.0 - Last updated: 30-1-2023. All names of their owners.