Before using the Marketing Mix


 
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Before using the Marketing Mix
Thitiwut Sri
Most marketers emphasize the marketing mix. In my opinion, The most important part of the marketing plan is knowing what are the customer requirements. Firstly, you must drill down to your target's behavior before analyzing the appropriate marketing mix. Your product or service may be suitable for selling to a niche market not for the mass market.
 

 
Positioning comes before the Mix
S K
Marketing Mix is a mere format. The content to fill the format comes from positioning which in turn depen...Sign up
 

 
Customer requirement come first
Thitiwut Srimanop
How do you know what you are going to do if you don't know the customer requirement. you can't produce any products or make anything about the marketi...Sign up
 

 
Positioning Influences Marketing Mix
Darron Collins
It has been my experience the positioning of the product influences the Marketing Mix as well. For instance, if you are the technology leader, you str...Sign up
 

 
Market Research Decides 4P's
kuldeep, Student (Other), India, Member
As Thitiwut explained, the initial step is market research which tells what the customer requires and then comes your part to create value through the...Sign up
 

 
Customers Requirements Change!
pallavi patil, Student (MBA), India, Member
Customer requriments change every single day. So to have a good markrting company you have to know their wants and requirements accurately....Sign up
 

 
 


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