Before using the Marketing Mix

Marketing Mix | The 4Ps
Knowledge Center


Next Topic

Marketing Mix | The 4Ps > Best Practices > Before using the Marketing Mix

Before using the Marketing Mix
Thitiwut Sri
Most marketers emphasize the marketing mix. In my opinion, The most important part of the marketing plan is knowing what are the customer requirements. Firstly, you must drill down to your target's behavior before analyzing the appropriate marketing mix. Your product or service may be suitable for selling to a niche market not for the mass market.

Positioning comes before the Mix
Marketing Mix is a mere format. The content to fill the format comes from positioning which in turn depends not only what the customers want but also on what your competition is doing

Customer requirement come first
Thitiwut Srimanop
How do you know what you are going to do if you don't know the customer requirement. you can't produce any products or make anything about the marketing. Including how to compete with the competitor. The bottom line of doing business is profit that came from selling and the customer bought it.

Positioning Influences Marketing Mix
Darron Collins
It has been my experience the positioning of the product influences the Marketing Mix as well. For instance, if you are the technology leader, you strive for healthy margins to invest into R&D. If you are low cost leader, you won't sell through direct sales because the costs/margins will be too high, you'll probably use a distributor. Remember though, you must evaluate where you are in the product life cycle to match your position with the 4 P's. It's a dynamic world.

Market Research Decides 4P's
kuldeep, Student (Other), India, Member
As Thitiwut explained, the initial step is market research which tells what the customer requires and then comes your part to create value through the marketing mix (4P's).

Customers Requirements Change!
pallavi patil, Student (MBA), India, Member
Customer requriments change every single day. So to have a good markrting company you have to know their wants and requirements accurately.

Special Interest Group Leader

Interested? Sign up for free.

Marketing Mix | The 4Ps
Best Practices

Marketing Mix | The 4Ps
Knowledge Center


Next Topic

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.1 - Last updated: 23-8-2019. All names of their owners.