X
Welcome to the world's #1 website about management.
Why register?
- Discover 1000s of knowledge centers.
- Learn from colleagues and experts.
- By signing up you get full access to all knowledge centers and discussion forums, including Marketing Mix | The 4Ps.
Log in
|
Before using the Marketing Mix
Thitiwut Sri
Most marketers emphasize the marketing mix. In my opinion, The most important part of the marketing plan is knowing what are the customer requirements. Firstly, you must drill down to your target's behavior before analyzing the appropriate marketing mix. Your product or service may be suitable for selling to a niche market not for the mass market.
|
|
| |
|
Customer requirement come first
Thitiwut Srimanop How do you know what you are going to do if you don't know the customer requirement. you can't produce any products or make anything about the marketi...  |
|
| |
|
Positioning Influences Marketing Mix
Darron Collins It has been my experience the positioning of the product influences the Marketing Mix as well. For instance, if you are the technology leader, you str... |
|
| |
|
Market Research Decides 4P's
kuldeep, Student (Other), India, Member As Thitiwut explained, the initial step is market research which tells what the customer requires and then comes your part to create value through the... |
|
| |
|
Customers Requirements Change!
pallavi patil, Student (MBA), India, Member Customer requriments change every single day. So to have a good markrting company you have to know their wants and requirements accurately.... |
|
|
