|
Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.
|
|
Before using the Marketing Mix
Thitiwut Sri
Most marketers emphasize the marketing mix. In my opinion, The most important part of the marketing plan is knowing what are the customer requirements. Firstly, you must drill down to your target's behavior before analyzing the appropriate marketing mix. Your product or service may be suitable for selling to a niche market not for the mass market. (...) Read more? Sign up for free
|
|
|
|
Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.
|
| |
|
Positioning comes before the Mix
S K Marketing Mix is a mere format. The content to fill the format comes from positioning which in turn depends not only what the customers want but also on what your competition is doing
|
|
| |
|
Customer requirement come first
Thitiwut Srimanop How do you know what you are going to do if you don't know the customer requirement. you can't produce any products or make anything about the marketing. Including how to compete with the competitor. The bottom line of doing business is profit that came from selling and the customer bought it.
|
|
|
