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Before using the Marketing Mix
Thitiwut Sri, Thailand
Most marketers emphasize the marketing mix. In my opinion, The most important part of the marketing plan is knowing what are the customer requirements. Firstly, you must drill down to your target's behavior before analyzing the appropriate marketing mix. Your product or service may be suitable for selling to a niche market not for the mass market.
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Special Interest Group Leader
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More on Marketing Mix | The 4Ps
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