Before using the Marketing Mix

Marketing Mix | The 4Ps
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Thitiwut Sri, Thailand

Before using the Marketing Mix

Most marketers emphasize the marketing mix. In my opinion, The most important part of the marketing plan is knowing what are the customer requirements. Firstly, you must drill down to your target's behavior before analyzing the appropriate marketing mix. Your product or service may be suitable for selling to a niche market not for the mass market.

  S K, India

Positioning comes before the Mix

Marketing Mix is a mere format. The content to fill the format comes from positioning which in turn depends not only what the customers want but also on what your competition is doing

  Thitiwut Srimanop, Thailand

Customer requirement come first

How do you know what you are going to do if you don't know the customer requirement. you can't produce any products or make anything about the marketing. Including how to compete with the competitor. The bottom line of doing business is profit that came from selling and the customer bought it.

  Darron Collins, USA

Positioning Influences Marketing Mix

It has been my experience the positioning of the p...

Student (Other), India

Market Research Decides 4P's

As Thitiwut explained, the initial step is Market ...

  pallavi patil, India

Customers Requirements Change!

Customer requriments change every single day. So t...


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Leigh Cowan

Marketing Mix | The 4Ps
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