Vantagem de o competidor
(Porter)

Centro de Conhecimento

De acordo com o modelo das vantagem de o competidor do Porter, das tomadas do competidor de uma estratégia ofensivas ou da ação defensiva para criar uma posição defendable em uma indústria, a fim lidar com sucesso com as forças do competidor e gerar Return on Investment superior. De acordo com o Porter de Michael, a base do performance acima-médio dentro de uma indústria é vantagem de o competidor sustainable.

2 tipos básicos de vantagem de o competidor

1. Cost Leadership (custo baixo)
2. Differentiation

Ambos podem ser aproximados mais amplamente ou estreitos, que resulta na terceira estratégia do competidor viable:

3. Foco

Tipo 1 das vantagem de o competidor: Cost Leadership

• Conseguir Cost Leadership significa que uma empresa se ajusta para fora para se transformar o produtor do custo baixo em sua indústria.
• Um líder do custo deve conseguir a paridade ou pelo menos a proximidade nas bases do differentiation, mesmo que confie na liderança do custo para suas vantagem de o competidor.
• Se mais de uma tentativa da companhia para conseguir Cost Leadership, este for geralmente desastrosa.
• Conseguido frequentemente por economias de escala.

Tipo 2 das vantagem de o competidor: Differentiation

• A realização do Differentiation significa que uma empresa procura ser original em sua indústria ao longo de algumas dimensões que são apreciadas extensamente por compradores.
• Um diferenciador não pode ignorar sua posição do custo. Em todas as áreas que não afetam seu differentiation deve tentar diminuir o custo; na área do differentiation os custos devem pelo menos ser mais baixos do que o prêmio que do preço recebe dos compradores.
• As áreas de differentiation podem ser: produto, distribuição, vendas, marketing, serviço, imagem, etc.

Tipo 3 das vantagem de o competidor: Foco

• Conseguir o foco significa que uma empresa se ajusta para fora para ser a mais melhor em um segmento ou em um grupo dos segmentos.
• 2 variants: Foco do custo e foco do Differentiation.

Stuck in the middle

• Esta é geralmente uma receita para a lucratividade abaixo-média comparada à indústria.
• Ainda, os lucros atrativos são possíveis se e contanto que a indústria ao todo for muito atrativa.
• Manifestation da falta da escolha.
• Especial perigoso para Focusers que foi bem sucedido, e comece então negligenciar seu foco. Devem procurar outros niches do foco. Comprometa Rather então sua estratégia do foco.

Vista geral do livro “estratégia do competidor”

• Na parte I, o Porter discute a análise estrutural das indústrias (com as cinco forças), das três estratégias do competidor genéricos (Cost Leadership total, do foco, e do Differentiation), oferecendo um framework excelente para a análise do concorrente, movimentos do competidor, estratégia para compradores e fornecedores, análise estrutural dentro das indústrias (grupos estratégicos, traçar estratégico, barreiras da mobilidade), e da evolução da indústria (ciclo de vida, processos evolucionários).
• Na parte II, o Porter discute a estratégia do competidor dentro das várias circunstâncias genéricos da indústria. Como: indústrias fragmentadas (com nenhum líder de mercado real), indústrias emergentes, indústrias maduras, indústrias declinando, e indústrias globais.
• Na parte III, o Porter discute as decisões estratégicas de que os negócios/empresa podem fazer exame. Como: integração vertical (para diante, inverso, parcerias), expansão da capacidade, e entrada em indústrias/negócios novos.

Livro: Michael E. Porter - Competitive Strategy

Livro: Michael E. Porter - Competitive Advantage

Fórum Fórum de discussões sobre Vantagem de o Competidor. Abaixo você pode fazer uma pergunta sobre este tópico, compartilhar suas experiências, relatar um novo desenvolvimento ou explicar algo. Comece um novo tópico sobre Vantagem de o Competidor Compartilhe seu conhecimento aqui (ou faça uma pergunta)   Life Cycle Approach to Competitive Advantage Rita Gunther McGrath and Ian C. MacMillan in MITSloan Management Review Vol 50 No 3 mention the term Transient Competitive Advantage. I looked up the term "transient" and it means "valid for a limited... 16   2 comentários Focus your Efforts in Building Competitive Advantage In any given company, there are hundreds of fields where you can improve. The key thing to do is to determine the value of taking certain measures / developing certain strategies in various fields. I... 14   Competitive Advantage in Tough Times Does need to change, in tough times, imply that one has to do things different or different things? In times of tough business circumstances, the core of change mgt is best translated in a return to b... 11   1 comentários Is Superior Value to Customers a Competitive Advantage? Could superior value to customers imply competitive advantage? Considering that competitive advantage is achieving superiority over rivals.... 10   24 comentários Knowledge Management is more important than CA An authentic - that means, in simple words: not easy to be copied - Competitive Advantage in the contemporary - that means: complex and continuously changing - environment can be only achieved by the ... 10   2 comentários Why are Firms Different? Why Successful Firms Differ? It is an obvious fact that firms differ. However, according to Carroll (1993) it is important to distinguish between the questions why firms differ from why successful firms differ from a sociological... 2   Cost and Value in Analysis of Competitive Advantage: 2 Sides of the Same Coin? COST and VALUE are words used to identify the same quality, but from different viewpoints. The producer/manufacturer concentrates on cost, while the consumer/customer looks at value. From this analys... 1   2 comentários Successful Companies: Only Three Rules Needed? Raynor and Ahmed did a statistical study of a large amount of companies and discovered that just 3 seemingly easy rules are consistent with successful companies and their strategic choices: 1. Bett... 0   The Role of AI in Competitive Advantage Do you think Artificial Intelligence (big data, self-learning software, digital networks, algorithms) represents an entirely new, fourth type of competitive advantage? How could this 4th type be name... 0

Melhores Práticas Os tópicos mais bem avaliados sobre Vantagem de o Competidor. Aqui você vai encontrar as idéias mais valiosas e sugestões práticas. 🥇 Quotes Competitive Advantage Do you know some deep, famous or funny quotes on Competitive Advantage? Quotations? Proverbs? Please share them as a reaction to this posting and mention the author. To get started, here's my favorite... 77   4 comentários 🥈 10 Routes to Competitive Advantage In todays lean, time starved world, competitive advantage is the way forward. I have produced the following 10 routes to competitive advantage to simplify the process especially for the small business... 37   5 comentários 🥉 Case studies in "Cost Leadership" Are there any recent case studies to demonstrate how firms can compete on the basis of cost leadership?... 34   4 comentários Stuck in the Middle? Why is getting stuck in the middle (=mixing the 3 types of competitive advantage) so problematic? Could an intelligent mix of these 3 be preferable?... 29   8 comentários How Can Logistics Help to Achieve a Competitive Advantage? How can logistics (transport, warehousing, customer service, inventory control) contribute to a Competitive Advantage (CA) of an company? Thanks for your ideas...... 29   37 comentários Changing from a Cost Leadership Strategy Into Differentiation I'm wondering how enterprises which have a cost leadership strategy turn into a differentiation strategy. Please advise.... 28   4 comentários Competition versus Cooperation Porter has undermined society with his over-emphasis on competition. Co-operation should be the driver of business and progressive companies are seeing this and ditching competition and Porter.... 25   12 comentários Competitive Advantage or Die? To all the sharks out there who seem to have missed the point of cooperation, sharpen your swords and keep them so!... 23   2 comentários What is Competitive Advantage? Is it in simple terms "to be better than your competitors"? Is this correct?... 22   8 comentários Competitive Advantage in a Monopolistic Market? Can Porter's competitive advantage work in monopolistic markets, such as utility companies where the product they sell is unique (water or electricity) and can't be sold by other parties?... 17   2 comentários Health/Fitness Club Industry Analysis I am the Marketing consultant of a Health & fitness club in Maseru, the capital city of Lesotho. Within a radius of about 10 kilomitres, there are two more fitness clubs. I would like to get the guide... 16   1 comentários What are the Risks of a Differentiation Strategy? What are the risks involved when using differentiation as a competitive strategy? Why?... 12   3 comentários Weaknesses of Porter's Three Basic Types of Competitive Advantage Mouillot (2013) argues that although Porter's three basic types of Competitive Advantage are very useful with regard to research for competitive advantage, there are some limitations or disadvantages:... 10   3 comentários 4 Stages of Hypercompetition D'Aveni argues sustainable competitive advantage is not really possible. He shows a mechanism that causes faster and faster erosion of competitive positions. D'Aveni's four stages of hypercompetition:... 9   3 comentários

Dicas de Especialistas Conhecimentos avançados sobre Competitive Advantage (Inglês). Aqui você encontrará conselhos profissionais de especialistas. Sustained Competitive Advantage Industry Competitiveness As claimed by M. Porter the only way to sustain a competitive advantage is to upgrade it over time – to move to more sop... Not Generic Strategies...: Pseudo Strategies! All the following categeories are NOT generic strategies according to Porter: - Build / Hold / Harvest / Liquidate / Qu... Differentiation and 5 Forces Influence of Differentiation A differentiation strategy usually requires consistent investments in operative marketing, particularly in communication... Low-Cost Strategy Pitfalls The main Risks of a Low-Cost Strategy are:The cost leadership is not sustained, because of: - competitors imitatating ... Focus Strategy Pitfalls The main Risks of a Focus Strategy are: 1. The focus strategy is imitated 2. The target segment becomes structurally u... Differentiation Strategy When to apply Differentiation strategies tend to work best in following market circumstances: - The needs and uses of buyers are div... Extreme Customer Trust as a Source of Competitive Advantage Competitive Advantage, CRM, Customer Loyalty, Customer Intimacy Many companies are already highlighting the importance of trustworthiness by setting and sustaining honest prices and pr... The Key Role of Strategists in Creating Competitive Advantage Business Strategy, Corporate Strategy, Competitive Advantage, Strategy Education Most organizational performance theories assume that there are certain “best practices”, or “best ways” that are needed ... Knowledge as Competitive Advantage The New Form of Advantange In an interview of Tomas Friedman to Hani Iskander, former CEO of Chevron Middle East Ltd who was negotiating a partners... Factors to Create a Sustainable Competitive Advantage Porter's SCA Factors In HBR article “What is strategy”, Nov-Dec 1996, M. Porter discusses the critical factors that help to create a sustaina...

Fontes de Informação Várias fontes de informação sobre Vantagem de o Competidor. Aqui você encontrará powerpoints, vídeos, notícias, etc. para usar em suas próprias palestras e workshops. How to Sustain Competitive Advantage? Business Strategy, Sustaining Competitive Advantage, Sustainable Competitive Advantage, This presentation is about the question how a competitive advantage can be sustained. The presentation begins with compe... The Role of Value Chain Functions, Quality Management and Innovation in Competitive Advantage Value Chain Management, Quality Management, Innovation, Operational Excellence This presentation firstly presents the role of functional strategies and the value chain in the achievement of competiti... How Businesses can Use Information Technology (IT) in Strategic Ways Strategic Management, Information Technology This presentation looks at Information Technology from a strategic point of view. In other words, it discusses in what w... Competitor Analysis External Strategic Analysis Presentation by G.M.H. Broekema about competitor analysis as part of external strategic analysis. Included: Steps to com... Introduction to Competitive Strategy: The 3 Circle Model Initial Understanding of Competitive Strategy Prof. Joe Urbany goes to the heart of Competitive Strategy by explaining the Three Circles of Competitive Strategy: 1. ... Porter's Industrial Organization Versus Barney's Resource Based View Business Strategy, Value Chain Management This presentation compares Porter's competitive advantage thinking with Barney's Resource Based View, focusing on how co... Porter: Misconceptions about Strategy and Competitive Advantage Understanding Strategy and (Sustainable) Competitive Advantage Prof. M. Porter mentions some big mistakes when people are mixing up "strategy" with other kind of goals and objectives ... Developing a (Sustainable) Competitive Advantage Competitive Advantage, Sustainable Competitive Advantage, SCA, CA This presentation outlines how to develop a business model for sustainable competitive advantage. The presentation inclu... Competitive Advantage Diagram Strategy Download and edit this 12manage PowerPoint graphic for limited personal, educational and business use. Republishing in ...

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