Marketing Mix | The 4Ps

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What is the Marketing Mix? Description

The Marketing Mix model (also known as the 4 P's) can be used by marketers as a tool to assist in defining the marketing strategy. Marketing managers use this method to attempt to generate the optimal response in the target market by blending 4 (or 5, or 7) variables in an optimal way. It is important to understand that the Marketing Mix principles are controllable variables. The Marketing Mix can be adjusted on a frequent basis to meet the changing needs of the target group and the other dynamics of the marketing environment.

The function of the Marketing Mix is to help develop a package (mix) that will not only satisfy the needs of the customers within the target markets, but simultaneously to maximize the performance of the organization. There have been many attempts to increase the number of P's from 4 to 5P's in the Marketing Mix model. The most frequently mentioned one being People or Personnel. Booms and Bitner have suggested a 7-Ps approach for services-oriented companies.

Book: Nirmalya Kumar - Marketing As Strategy: Understanding the CEO's Agenda..

Book: David A. Aaker - Strategic Marketing Management

Forum Forum discussions about the Marketing Mix | The 4Ps. Below you can ask a question about this topic, share your experiences, report a new development, or explain something. Start a new topic about Marketing Mix | The 4Ps Share your knowledge here (or ask a question)   Marketing Mix Alternatives Are there any credible alternatives to the marketing mix?... 75   2 comments Promotion (4th P of Marketing Mix) Includes Image/Reputation Note that Image and/or Reputation are part of the P of Promotion. There's no need for an extra I or R in the marketing mix.... 54   Impact of Marketing Plan on Employees? Does a marketing plan have any impact upon the employees? Which?... 53   3 comments Marketing of Services and Non Purely Physical Products? Most of today's products are not purely physical. We are also offering intangible values like brand feelings and after-sale services in additional to the physical benefits. For this the Extended Mar... 38   2 comments Promotion Mix | Marketing Communications Mix The Promotion Mix, also called "Marketing Communications Mix", must not be confused with the Marketing Mix (4 Ps). In fact, the Promotion Mix (PM) breaks down one of the 4 Ps: Promotion. The PM ca... 34   14 comments Marketing = Marketing Mix + Customers = 4P's + C My teacher said that Marketing is the 4Ps plus a C (Customers). And he didn't explain it, so I really don't understand it too much. Can you help me explain it? Thanks.... 25   3 comments The 5 Product Levels Model (Kotler) PRODUCT What is a Product really? It is anything that a firm offers to satisfy the needs or wants of the market. This could include physical goods, services, person, place, information, experiences, ... 12   4 comments The SIVA Model of Marketing An interesting customer-focused variant of the 4Ps was suggested by Chekitan S. Dev and Don E. Schultz in Marketing Management v.14 n.1 January/February 2005. Their approach is known as the SIVA model... 10   3 comments Why is Using the Marketing Mix Important? What is the significance of an effective marketing mix?... 10   4 comments Product in Marketing Mix ⇨ Customers' Value Bundle I think I saw the term(s) in P. Kotler's book. the word "Product" makes your thinking centered around the physical product only. So, i prefer using "Market offering" or "Customers' value bundle". S... 9   2 comments The Five V's for Marketing Mix Value, Viability, Volume, Variety, Virtue.... 7   1 comments Add a Living Element to the Marketing Mix Ask any MBA student on the fundamentals of marketing and he will tell you about the 4Ps, Product, Price, Place and Promotion. As you know it was expanded to 7Ps, 11 Ps and so on … an endless list! But... 6   15 comments New Marketing Mix Concept: SAVE We are familiar with the concept of 4P of marketing, Product, Place, Price and Promotion. We are finding that these are no longer the same and it's time to replace them by a new marketing mix concept... 5   1 comments What is the 5P's Marketing Mix? I want to know the following about the 5P model: Where exactly does it fit in marketing and marketing research? Thank you.... 5   3 comments Necessary Skills of Marketers According to Kotler (1972), effective marketing consists of analysing, planning, organising and controlling marketing efforts: ANALYSIS: marketers have to be good at - Market analysis to identify ... 5   How the Marketing Mix Influences Operations Can anyone explain the relevance of the marketing plan to operations management in an organization with an example?... 4   1 comments The Role of Culture in Marketing Mix : C4P's ? All I can say about Marketing Mix is that maybe also the Culture is also important. Maybe we could have called the 4P's : C4P's; believe me before analysing the product you must take note of the cultu... 2   1 comments

Best Practices The best, top-rated topics about the Marketing Mix | The 4Ps. Here you will find the most valuable ideas and practical suggestions. 🥇 Before using the Marketing Mix Most marketers emphasize the marketing mix. In my opinion, The most important part of the marketing plan is knowing what are the customer requirements. Firstly, you must drill down to your target's b... 114   5 comments 🥈 4P Implementation Steps. Order of Implementing the 4Ps? I would like to know what steps one takes in a 4P implementation. Is there any particular order? Please inform me.... 74   5 comments 🥉 Marketing Mix P's for Online Companies I have a question, how will you prioritize the p's for an online company like for amazon.com?... 49   4 comments NEW Kotler's New 4C Marketing Mix for the Digital Economy In the digital economy the conventional Marketing Mix with 4P's must evolve to accommodate more customer participation. Kotler et al. suggest a marketing mix with four C's: Co-creation, Currency, Comm... 37   16 comments Marketing Mix During Recesssion In a situation of recession I think even the top marketing methods are not working. The customer will look at the mandatory requirements rather than going in to promotional schemes and advertisements.... 17   4 comments

Expert Tips Advanced insights about the Marketing Mix | The 4Ps. Here you will find professional advices by experts. How to Determine the Right PRICING? Steps to Strategic Pricing One of the 4 P's is Pricing. To help managers find the right price for a product/service, Kim and Mauborgne have develop... The Most Complete Marketing Mix Marketing, Strategy, Marketing Mix The 'Total Marketing Mix' includes 4Ps, 4Cs,4As and 4Os: 4Ps: Product, Price, Promotion and Place 4Cs: Customer needs,... The Renewed 4P Marketing Mix Marketing, Strategy, Marketing Mix Arussy suggests in his article "Congratulations, You Are at Par: The New Four P's" that the traditional 4P's are no long... Understanding your Customer's Needs Customer Targeting and Strategy In order to transform your customer’s experience and to better understand your customer’s needs, it is helpful to constr... Are the variables really controllable? Marketing Strategy A key assumption of the 4PS model is that the 4 variables are controllable and can be 'mixed' by the marketer into an op... Marketing Mix from the Customer Perspective Marketing, Strategy, Marketing Mix In contrast to the 4P's Marketing Mix by McCarthy, Robert Lauterborn suggests a 4C's Marketing Mix model in order to con... The Role of the 4P's in an Online Enviroment E-Marketing, Strategy Although the 4P's are not the critical factors in an online environment, they are still more or less important and neces... The Goals of Marketing Marketing, Strategy, Marketing Mix No matter your words combination, according to marketing consultant Don Debelak (Streetwise Marketing Plan, 2000) we hav... Going Global: Adaptation of Marketing Mix Components Marketing Strategy, Global Marketing, International Marketing, Marketing Mix, 4Ps As we all know, companies that conduct business internationally are often adapting their products to the markets served.... Don't Forget Internal Marketing Involving your Employees, Internal Marketing Best Practices Besides external marketing, dealing with the image, look and view how customers see or define your organization, interna...

Information Sources Various sources of information regarding the Marketing Mix | The 4Ps. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops. How Integrated Marketing Works Marketing, Promotion, Branding, 4 Ps, 7 Ps Integrated Marketing Communications (IMC) is designed to leverage the intrinsic strengths of each communication discipli... External Environment In-depth: Sub-types and How to Manage Them External Environment, Environmental Scanning, Environmental Management, Competitive Environment This presentation covers the topic of external environments and includes the following sections: 1. Environmental Scann... Overview of Pricing and Pricing Strategies Pricing This presentation contains an overview of various pricing strategies, including for example pricing based on competition... Product Packaging Marketing, Sustainable Business, Environmental Sustainability, Packaging In-depth presentation about packaging and sustainable packaging. The presentation is very extensive and uses head sectio... The 2 Worlds of Marketing and Sales Making Sales and Marketing Work Together, Understanding the Differences Funny explanation of Marketing versus Sales by contrasting and comparing them with short sketches.... What is Integrated Marketing? Integrated Marketing, Communication, Promotion, Branding, IMC In short, Integrated Marketing Communication (IMC) is the application of consistent messages on a company, brands, produ... Funny Intro to Marketing Concepts in 2 Minutes Initial Understanding of Marketing Terms, Marketing Intro, Marketing Fun, Trainings, Workshops Funny explanation of direct marketing, advertising, telemarketing, public relations, brand recognition, customer feedbac... Marketing Communications Mix Marketing Communications Mix, Database Marketing, Online Marketing Five major tools (i.e. Advertising, Personal Selling, Sales Promotion, Public Relations, and Direct Marketing) melded to... Introduction and Summary of the 4P's Initial Understanding of the 4P's, Trainings, Workshops Short, very basic introduction of the 4 Ps or the Marketing Mix, a business framework that helps marketers to consider 4...

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Compare with the 4-Ps: Extended Marketing Mix (7-Ps)  |  4S Web Marketing Mix  |  3C's  |  Product/Market Grid  |  SERVQUAL  |  Competitive Advantage framework  |  BCG Matrix  |  Bass Diffusion Model  |  Positioning  |  Co-Creation  |  Disruptive Innovation  |  Relationship Marketing

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