Marknadsföringsmix | Marknadsmix | 4P-modellen
Kotler

Kunskapscenter

• Om 12manage
• Home
• Ordbok
• Encyklopedi
• Fråga?
• Views

• Registrera
• Logga in
• Hjälp

• Organisation och Förändring
• Kommunikation och Färdigheter
• Beslutsfattande och Värdering
• Etik och Ansvar
• Ekonomi och Investera
• HRM och Personalfrågor
• Kunskap och Immateriella Tillgångar
• Ledarskap
• Marknadsföring
• Program- och Projektledning
• Strategi, Företagsledning, Styrning, Mål
• Supply Chain och Kvalitetsledning

Att generera den optimala responsen på marknaden. Förklaring till marknadsmixen av E. Jerome McCarthy.

Vad är Marknadsföringsmix, 4P-modellen? Beskrivning

Marknadsmixmodellen (som också är bekant som de 4P'na) kan användas av marknadsförare som ett verktyg för att hjälpa till att definiera marknadsföringsstrategin. Marknadschefer använder denna metod till att försöka generera det optimala svaret på en målmarknad genom att blanda 4 (5 eller 7) olika variabler på ett optimalt sätt. Det är viktigt att förstå att marknadsmixprinciperna är kontrollerbara variabler. Marknadsmixen kan justeras regelbundet för att möta de förändringsbehov som finns i målgruppen och andra dynamiker på detta marknadsområdet.

Marknadsmixens funktion är att hjälpa till att utveckla och paketera den mix som kommer att tillfredsställa behoven hos kunderna på vald målmarknad utan att samtidigt maximera resultatet i organisation. Det har gjorts flera försök till att öka på antalet P:n från 4 till 5, och 7 P'n i marknadsmixmodellen. De som oftast nämns är personer eller personalen. Booms och Bitner har föreslagit en approach för 7-Pn för service-orienterade företag.

Bok: Nirmalya Kumar - Marketing As Strategy: Understanding the CEO's Agenda. -

Bok: David A. Aaker - Strategic Marketing Management -

Marknadsföringsmix | Marknadsmix | 4P-modellen - Kotler Särskild Intressegrupp SIG Särskild Intressegrupp SIG (36 medlemmar)

Marknadsföringsmix | Marknadsmix | 4P-modellen - Kotler Forumet   Nya ämnen   Promotion Mix | Marketing Communications Mix The term Promotion Mix (PM), also called Marketing Communications Mix, must not be confused with the           New Marketing Mix Concept: SAVE We are familiar with the concept of 4P of marketing, Product, Place, Price and Promotion. We are finding that these are no longer the same and it...           Necessary Skills of Marketers According to Kotler (1972), effective marketing consists of analysing, planning, organising and controlling marketing efforts: ANALYSIS: ma...

Best Practices - Marknadsföringsmix | Marknadsmix | 4P-modellen - Kotler   Before using the Marketing Mix Most marketers emphasize the marketing mix. In my opinion, The most important part of the marketing plan is knowing what are the customer requirem...           4P Implementation Steps. Order of Implementing the 4Ps? I would like to know what steps one takes in a 4P implementation. Is there any particular order? Please inform me....           Marketing Mix in Recession In view of the recession, how have the marketers adjusted their marketing strategies in terms of the 4P's in marketing in order to cater for the needs...           4th P includes Image and Reputation Note that image and/or reputation are part of the P of Promotion....           Impact of Marketing Plan on Employees? Does a marketing plan have any impact upon the employees? Which?...           Marketing Mix P's for Online Companies I have a question, how will you prioritize the p's for an online company like for amazon.com?...         Allt du behöver veta om management   Marketing of Services and Non Purely Physical Products? Most of today's products are not purely physical. We are also offering intangible values like brand feelings and after-sale services in additional to...           Quotes on Marketing Mix Do you know some deep, famous or funny Quotes on the Marketing Mix? Quotations? Proverbs? Please share them as a reaction to this posting and m...           Examples of Marketing Mix I would like to see an example of the 4 ps of marketing with an example of air condition?...           Marketing = Marketing Mix + Customers = 4P's + C My teacher said that Marketing is the 4Ps plus a C (Customers). And he didn't explain it, so I really don't understand it too much. Can you hel...           Marketing Mix Alternatives Are there any credible alternatives to the marketing mix?...           Marketing Mix for Business Planning Define the service, develop a benefit list, focus on what makes the business different from the competition, develop the positioning of the service pr...           What About This Period In the current situation of recession I think even the top marketing methods are not working. These days the customer looks at the mandatory requireme...           Add Image to Marketing Mix: 4P + I The four P`s needs an additional I for Image. This is especially relevant for high-involvement products....           4S Web Marketing Mix Constantinides constructed a 4S Internet Marketing Mix. The 4S's stand for Site,...           Why is Using the Marketing Mix Important? What is the significance of an effective marketing mix?...           4Ps renamed: the SIVA model An interesting customer-focused variant of the 4Ps was suggested by Chekitan S. Dev and Don E. Schultz in Marketing Management v.14 n.1 January/Februa...           Customers' Value Bundle I think I saw the term(s) in P. Kotler's book. the word "Product" makes your thinking centered around the physical product only. So, i prefer using ...           Customer in Center of 4Ps Why is the customer placed in the center of the 4ps?...           The five V's for Marketing Mix Value, Viability, Volume, Variety, Virtue,...           Add a Living Element to the Marketing Mix Ask any MBA student on the fundamentals of marketing and he will tell you about the 4Ps, Product, Price, Place and Promotion. As you know it was           What is the 5P's Marketing Mix? I want to know the following about the 5P model: Where exactly does it fit in marketing and marketing research? Thank you....           The Role of Culture in Marketing Mix : C4P's ? All I can say about Marketing Mix is that maybe also the Culture is also important. Maybe we could have called the 4P's : C4P's; believe me bef...           4Ps are Not Optional, but Key Issues that MUST be addressed The concept of a Marketing Mix implies that these are not options. In practice the 4Ps represent the key questions or issues that need to always be a...           How the Marketing Mix Influences Operations Can anyone explain the relevance of the marketing plan to operations management in an organization with an example?...           Marketing Mix Modelling Hi all... What statistical techniques are used in marketing mix modelling? How are they used? Please share your best practices and worst nightmar...           What are the Implications for 4Ps if the Exchange Rate Changes What are the implications for international marketing in case the exchange rates change? How do changes in exchange rate affect Product? How...

Expert Tips (ENG) - Marketing Mix | The 4Ps   A Marketing Mix that Recognizes the Power of the Customer       How to Determine the Right PRICING?       The Most Complete Marketing Mix       The Renewed 4P Marketing Mix       Understanding your Customer's Needs       Are the variables really controllable?       Marketing Mix from the Customer Perspective       The Role of the 4P's in an Online Enviroment       The Goals of Marketing       Going Global: Adaptation of Marketing Mix Components       Don't Forget Internal Marketing     Utveckla dig själv i företagsadministration och management

Resurser - Marknadsföringsmix | Marknadsmix | 4P-modellen - Kotler   Nyheter om Marknadsmix Teori         Nyheter om Marknad Positionering         Videor om Marknadsmix Teori         Videor om Marknad Positionering         Presentationer om Marknadsmix Teori         Presentationer om Marknad Positionering         Mer om Marknadsmix Teori         Mer om Marknad Positionering       Accelerera din managementkarriär

Jämför Marknadsmixens 4 P:n med: Utökad Marknadsmix  |  4S Webb Marknadsmixen  |  3C Modellen av Ohmae  |  Produkt/Marknadsmatris  |  SERVQUAL-metoden  |  Competitive Advantage framework  |  BCG Matrisen  |  Bass Diffusionsmodell  |  Placering, Placera Trout  |  Samskapande Prahalad och Ramaswamy  |  Omvälvande Innovation  |  Relationsmarknadsföring

Retur till Management Start: Kommunikation och Färdigheter  |  Marknadsföring  | Strategi  |  Supply Chain och Kvalitetsledning

Mer Management Metoder, Modeller och Teori