4P Implementation Steps. Order of Implementing the 4Ps?

Marketing Mix | The 4Ps
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mohammad reza saadatmand
Manager, Iran

4P Implementation Steps. Order of Implementing the 4Ps?

I would like to know what steps one takes in a 4P implementation. Is there any particular order? Please inform me.


kanthi Basnayake, Sri Lanka

Implementation Order of the 4Ps

Simple steps in implementation of 4 Ps is as follows:
1. Create / manufacture / launch a Product / service to fulfill the needs and wants of the end user who has an emotional bond towards the features or attributes of the product
2. Benefits of the product incorporate costs and benefits are measured in monitory terms. Hence should Price.
3. For convenience of purchasing make the products and services available to end users selecting appropriate distribution channels (Place).
4. Inform, educate and highlight the benefits of the product/services to the target market by different methods. (Promotion).

Michael Keighley
Entrepreneur, United Kingdom

The Implementation Order of the 4Ps

1. Product, 2. Place (no point entering a market if it is covered already and there is no room to gr... Sign up

Student (University), Uganda

The Order of Implementing the 4Ps of the Marketing Mix

1. Product > 2. Place > 3. Price > 4. Promotion 1. The product is produced after finding out the co... Sign up

Nasser S. El-Helou
Director, Palestine, State of

How to Implement 4P's in Operating FMCG Company with 300 SKU's

We have a group of products, we believe there are a lot of missed opportunities by projecting the 4P... Sign up

Jaap de Jonge
Editor, Netherlands

How to Implement the Marketing Mix if you Have Many Products

@Nasser S. El-Helou: I recommend to start with high-level Market Research to determine the overall p... Sign up


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