4P Implementation Steps. Order of Implementing the 4Ps?
I would like to know what steps one takes in a 4P implementation. Is there any particular order? Please inform me.
X
Welcome to the Marketing Mix | The 4Ps best practices. The topic being discussed here is: "4P Implementation Steps. Order of Implementing the 4Ps?".
Sign up now to gain access. It's easy and 100% free.
Log in
| |
|
|
| |
|
|
0 |
|
kanthi Basnayake, Sri Lanka
|
|
Implementation Order of the 4Ps
Simple steps in implementation of 4 Ps is as follows:
1. Create / manufacture / launch a Product / service to fulfill the needs and wants of the end user who has an emotional bond towards the features or attributes of the product
2. Benefits of the product incorporate costs and benefits are measured in monitory terms. Hence should Price.
3. For convenience of purchasing make the products and services available to end users selecting appropriate distribution channels (Place).
4. Inform, educate and highlight the benefits of the product/services to the target market by different methods. (Promotion).
|
|
Log in
Translate
Leigh Cowan