4P Implementation Steps. Order of Implementing the 4Ps?

Marketing Mix | The 4Ps
Knowledge Center


New Topic

mohammad reza saadatmand
Manager, Iran

4P Implementation Steps. Order of Implementing the 4Ps?

I would like to know what steps one takes in a 4P implementation. Is there any particular order? Please inform me.

  kanthi Basnayake

Implementation Order of the 4Ps

Simple steps in implementation of 4 Ps is as follows:
1. Create / manufacture / launch a Product / service to fulfill the needs and wants of the end user who has an emotional bond towards the features or attributes of the product
2. Benefits of the product incorporate costs and benefits are measured in monitory terms. Hence should Price.
3. For convenience of purchasing make the products and services available to end users selecting appropriate distribution channels (Place).
4. Inform, educate and highlight the benefits of the product/services to the target market by different methods. (Promotion).

  Michael Keighley
Entrepreneur, United Kingdom

The Implementation Order of the 4Ps

1. Product, 2. Place (no point entering a market i (...)

Student (University), Uganda

The Order of Implementing the 4Ps of the Marketing Mix

1. Product > 2. Place > 3. Price > 4. Promotion 1 (...)

  Nasser S. El-Helou
Director, Palestine, State of

How to Implement 4P's in Operating FMCG Company with 300 SKU's

We have a group of products, we believe there are (...)

  Jaap de Jonge
Editor, Netherlands

How to Implement the Marketing Mix if you Have Many Products

@Nasser S. El-Helou: I recommend to start with hig (...)

Start a new forum topic


More on Marketing Mix | The 4Ps
4P Implementation Steps. Order of Implementing the 4Ps?
Add Image to Marketing Mix: 4P + I
4S Web Marketing Mix
Customer in Center of 4Ps
Customers' Value Bundle
The five V's for Marketing Mix
🔥Kotler's New 4C Marketing Mix for the Digital Economy
The 5 Product Levels Model (Kotler)
New Marketing Mix Concept: SAVE
Necessary Skills of Marketers
The Role of Culture in Marketing Mix : C4P's ?
4Ps are Not Optional, but Key Issues that MUST be addressed
How the Marketing Mix Influences Operations
Marketing Mix Modelling
What are the Implications for 4Ps if the Exchange Rate Changes
Best Practices
Before using the Marketing Mix
4th P includes Image and Reputation
Impact of Marketing Plan on Employees?
Marketing Mix in Recession
Marketing Mix P's for Online Companies
Marketing of Services and Non Purely Physical Products?
Quotes on Marketing Mix
Examples of Marketing Mix
Marketing = Marketing Mix + Customers = 4P's + C
Marketing Mix Alternatives
Marketing Mix for Business Planning
Promotion Mix | Marketing Communications Mix
What About This Period
4Ps renamed: the SIVA model
Why is Using the Marketing Mix Important?
Add a Living Element to the Marketing Mix
What is the 5P's Marketing Mix?
Special Interest Group
Leigh Cowan
Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:

Marketing Mix | The 4Ps
Knowledge Center

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 21-4-2021. All names of their owners.