Impact of Marketing Plan on Employees?

Marketing Mix | The 4Ps
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Student (Other), Mauritius

Impact of Marketing Plan on Employees?

Does a marketing plan have any impact upon the employees? Which?

  Edward S. Winfrey
Strategy Consultant, United States

Impact of a Marketing Plan on the Employees

Everything about the plan does... A weak plan will put everyone out of a job :-)

Student (MBA), Zimbabwe

How a Marketing Plan Impacts the Employees

Also, for any marketing plan to be implemented there have to be employees. Like Edward Sowell indicated, a plan revolves around employees in an organisation.
A marketing plan has to be driven by employees who feel part of it. If that is not the case, and the moral of employees will be low, the final results will be less then optimal.

  Jaap de Jonge
Editor, Netherlands

Role of Employees in Marketing Mix

Well, first of all obviously (marketing) employees determine (define) the marketing mix.
If we zoom in to the individual Ps, they are involved in:
PRODUCT: Certain employees may work in the support department. They are crucial for customer satisfaction and repeat sales.
PROMOTION: Customer-facing employees: those working in sales, sales promotion and public relations.
The priorities in the marketing mix have a big impact on all employees, but especially on the ones mentioned.


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Marketing Mix | The 4Ps
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