Der Marketing-Mix (Die 4 Ps)

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Was ist der Marketing-Mix? Beschreibung

Das Marketing-Mix Modell (alias 4P's) kann durch Marketingspezialisten als Werkzeug benutzt werden, um im Definieren der Marketing-Strategie zu unterstützen. Marketing-Manager verwenden diese Methode, um zu versuchen, die optimale Reaktion im Zielmarkt zu erzeugen, indem sie 4 (oder 5 oder 7) Variablen in einer optimalen Weise mischen. Es ist wichtig, zu verstehen, dass die Marketing-Mix-Grundregeln kontrollierbare Variablen sind. Der Marketing-Mix kann häufig angepasst werden, um die sich ändernden Bedürfnisse der Zielgruppe und andere Dynamiken der Marketing-Umgebung zu treffen.

Die Funktion des Marketing-Mix ist es, zu helfen, ein Paket (Mix) zu entwickeln, das nicht nur die Bedürfnisse der Kunden innerhalb der Zielmärkte zufrieden stellt, sondern gleichzeitig auch die Leistung der Organisation maximiert. Es hat viele Versuche gegeben, die Zahl der P's von 4 auf 5P's im Marketing-Mix Modell zu erhöhen. Die am häufigsten erwähnten sind People (Leute) oder Personnel (Personal) Booms und Bitner haben einen 7-Ps Ansatz für serviceorientierte Firmen vorgeschlagen.

Buch: Nirmalya Kumar - Marketing As Strategy: Understanding the CEO's Agenda. -

Buch: David A. Aaker - Strategic Marketing Management -

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Vergleichen Sie mit den 4-Ps: Erweiterter Marketing-Mix (7-Ps)  |  4 S Web Marketing-Mix  |  3 C Modell |  Produkt-Markt-Matrix  |  SERVQUAL-Ansatz |  Competitive Advantage framework  |  BCG-Matrix  |  Bass Diffusion-Modell  |  Positionierung  |  Co-Creation  |  Zerstörende Innovation  |  Beziehungsmarketing

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