De Marketingmix-methode / Marketingmix-model (De 4P's)

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Het genereren van een optimale response in de markt. Uitleg van de Marketingmix van E. Jerome McCarthy.

Wat is de Marketingmix? Beschrijving

Het Marketingmixmodel (dat ook bekend staat als de 4P's) wordt als een hulpmiddel gebruikt door marketingmanagers bij het creëren van de marketingstrategie. Marketingmanagers gebruiken deze methode om een optimale response in de doelmarkt te bewerkstelligen d.m.v. 4 (of 5, of 7) variabelen op een optimale manier te mengen. De principes van de Marketingmix zijn controleerbare variabelen. De Marketingmix kan telkens worden aangepast aan wijzigende behoeften van de gekozen doelgroep en aan andere factoren binnen de desbetreffende marketingomgeving.

De functie van de Marketingmix is een 'boeket' (mix) samen te stellen dat niet alleen tegemoetkomt aan de klantbehoeften, maar tegelijkertijd de opbrengst voor de organisatie zal maximaliseren. Er zijn vele pogingen geweest om het aantal P's in het Marketingmix-model van 4 te verhogen. De meest genoemden zijn Mensen (People) of Personeel. Booms en Bitner hebben een Uitgebreide Marketingmix met 7 Ps bedacht, met name voor bedrijven die diensten leveren.

Boek: Nirmalya Kumar - Marketing As Strategy: Understanding the CEO's Agenda. -

Boek: David A. Aaker - Strategic Marketing Management -

De Marketingmix-methode | Marketingmix-model | De 4P's Special Interest Group Special Interest Group (217 leden)

De Marketingmix-methode | Marketingmix-model | De 4P's Forum   Recente onderwerpen   Uitspraken over de Marketingmix Kent u een diep, beroemd of grappig citaat gerelateerd aan de Marketingmix? Een uitspraak? Of gezegde? Reageer dan hierop en vermeld vooral ook de aut...           De 4P's anders genoemd: het SIVA model Een interesserante klantgerichte variant van de 4Ps werd gesuggereerd door Chekitan S. Dev en Don E. Schultz in Marketing Management v.14 n.1 January/...           Promotion Mix | Marketing Communications Mix The term Promotion Mix (PM), also called Marketing Communications Mix, must not be confused with the           New Marketing Mix Concept: SAVE We are familiar with the concept of 4P of marketing, Product, Place, Price and Promotion. We are finding that these are no longer the same and it...           Necessary Skills of Marketers According to Kotler (1972), effective marketing consists of analysing, planning, organising and controlling marketing efforts: ANALYSIS: ma...

Best Practices - De Marketingmix-methode | Marketingmix-model | De 4P's   Before using the Marketing Mix Most marketers emphasize the marketing mix. In my opinion, The most important part of the marketing plan is knowing what are the customer requirem...           4P Implementation Steps. Order of Implementing the 4Ps? I would like to know what steps one takes in a 4P implementation. Is there any particular order? Please inform me....           4th P includes Image and Reputation Note that image and/or reputation are part of the P of Promotion....           Impact of Marketing Plan on Employees? Does a marketing plan have any impact upon the employees? Which?...         Alles wat u moet weten over management   Marketing Mix in Recession In view of the recession, how have the marketers adjusted their marketing strategies in terms of the 4P's in marketing in order to cater for the needs...           Marketing Mix P's for Online Companies I have a question, how will you prioritize the p's for an online company like for amazon.com?...           Marketing of Services and Non Purely Physical Products? Most of today's products are not purely physical. We are also offering intangible values like brand feelings and after-sale services in additional to...           Quotes on Marketing Mix Do you know some deep, famous or funny Quotes on the Marketing Mix? Quotations? Proverbs? Please share them as a reaction to this posting and m...           Examples of Marketing Mix I would like to see an example of the 4 ps of marketing with an example of air condition?...           Marketing = Marketing Mix + Customers = 4P's + C My teacher said that Marketing is the 4Ps plus a C (Customers). And he didn't explain it, so I really don't understand it too much. Can you hel...           Marketing Mix Alternatives Are there any credible alternatives to the marketing mix?...           Marketing Mix for Business Planning Define the service, develop a benefit list, focus on what makes the business different from the competition, develop the positioning of the service pr...           What About This Period In the current situation of recession I think even the top marketing methods are not working. These days the customer looks at the mandatory requireme...           Add Image to Marketing Mix: 4P + I The four P`s needs an additional I for Image. This is especially relevant for high-involvement products....           4S Web Marketing Mix Constantinides constructed a 4S Internet Marketing Mix. The 4S's stand for Site,...           4Ps renamed: the SIVA model An interesting customer-focused variant of the 4Ps was suggested by Chekitan S. Dev and Don E. Schultz in Marketing Management v.14 n.1 January/Februa...           Why is Using the Marketing Mix Important? What is the significance of an effective marketing mix?...           Customer in Center of 4Ps Why is the customer placed in the center of the 4ps?...           Customers' Value Bundle I think I saw the term(s) in P. Kotler's book. the word "Product" makes your thinking centered around the physical product only. So, i prefer using ...           The five V's for Marketing Mix Value, Viability, Volume, Variety, Virtue,...           Add a Living Element to the Marketing Mix Ask any MBA student on the fundamentals of marketing and he will tell you about the 4Ps, Product, Price, Place and Promotion. As you know it was           What is the 5P's Marketing Mix? I want to know the following about the 5P model: Where exactly does it fit in marketing and marketing research? Thank you....           The Role of Culture in Marketing Mix : C4P's ? All I can say about Marketing Mix is that maybe also the Culture is also important. Maybe we could have called the 4P's : C4P's; believe me bef...           4Ps are Not Optional, but Key Issues that MUST be addressed The concept of a Marketing Mix implies that these are not options. In practice the 4Ps represent the key questions or issues that need to always be a...           How the Marketing Mix Influences Operations Can anyone explain the relevance of the marketing plan to operations management in an organization with an example?...           Marketing Mix Modelling Hi all... What statistical techniques are used in marketing mix modelling? How are they used? Please share your best practices and worst nightmar...           What are the Implications for 4Ps if the Exchange Rate Changes What are the implications for international marketing in case the exchange rates change? How do changes in exchange rate affect Product? How...

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