De Marketingmix-methode / Marketingmix-model (De 4P's)

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Het genereren van een optimale response in de markt. Uitleg van de Marketingmix van E. Jerome McCarthy.

Wat is de Marketingmix? Beschrijving

Het Marketingmixmodel (dat ook bekend staat als de 4P's) wordt als een hulpmiddel gebruikt door marketingmanagers bij het creëren van de marketingstrategie. Marketingmanagers gebruiken deze methode om een optimale response in de doelmarkt te bewerkstelligen d.m.v. 4 (of 5, of 7) variabelen op een optimale manier te mengen. De principes van de Marketingmix zijn controleerbare variabelen. De Marketingmix kan telkens worden aangepast aan wijzigende behoeften van de gekozen doelgroep en aan andere factoren binnen de desbetreffende marketingomgeving.

De functie van de Marketingmix is een 'boeket' (mix) samen te stellen dat niet alleen tegemoetkomt aan de klantbehoeften, maar tegelijkertijd de opbrengst voor de organisatie zal maximaliseren. Er zijn vele pogingen geweest om het aantal P's in het Marketingmix-model van 4 te verhogen. De meest genoemden zijn Mensen (People) of Personeel. Booms en Bitner hebben een Uitgebreide Marketingmix met 7 Ps bedacht, met name voor bedrijven die diensten leveren.

Boek: Nirmalya Kumar - Marketing As Strategy: Understanding the CEO's Agenda. -

Boek: David A. Aaker - Strategic Marketing Management -

Special Interest Group - De Marketingmix-methode | Marketingmix-model | De 4P's Special Interest Group (196 leden)

Forum - De Marketingmix-methode | Marketingmix-model | De 4P's   Op dit forum vindt u recente interessante discussies.   Uitspraken over de Marketingmix Kent u een diep, beroemd of grappig citaat gerelateerd aan d...         De 4P's anders genoemd: het SIVA model Een interesserante klantgerichte variant van de 4Ps werd ges...           4th P includes Image and Reputation Note that image and/or reputation are part of the P of Promo...           Impact of Marketing Plan on Employees? (2 reacties) Does a marketing plan have any impact upon the employees? Wh...           Marketing Mix in Recession In view of the recession, how have the marketers adjusted th...           Marketing of Services and Non Purely Physical Products? (2 reacties) Most of today's products are not purely physical. We are al...           Quotes on Marketing Mix Do you know some deep, famous or funny Quotes on the Mark...           Examples of Marketing Mix I would like to see an example of the 4 ps of marketing with...           Marketing Mix Alternatives (1 reacties) Are there any credible alternatives to the marketing mix?...           Marketing Mix for Business Planning (2 reacties) Define the service, develop a benefit list, focus on what ma...           Add Image to Marketing Mix: 4P + I The four P`s needs an additional I for Image. This is especi...           4S Web Marketing Mix Constantinides constructed a 4S . The 4S's stand for ...           Why is Using the Marketing Mix Important? (4 reacties) What is the significance of an effective marketing mix?...           Customer in Center of 4Ps (1 reacties) Why is the customer placed in the center of the 4ps?...           Customers' Value Bundle (2 reacties) I think I saw the term(s) in P. Kotler's book. the word "Pr...           The five V's for Marketing Mix Value, Viability, Volume, Variety, Virtue,...           Add a Living Element to the Marketing Mix (15 reacties) Ask any MBA student on the fundamentals of marketing and he ...           What is the 5P's Marketing Mix? (3 reacties) I want to know the following about the 5P model: Where exac...           New Marketing Mix Concept: SAVE (1 reacties) We are familiar with the concept of 4P of marketing, Product...           The Role of Culture in Marketing Mix : C4P's ? (1 reacties) All I can say about Marketing Mix is that maybe also the ...           Necessary Skills of Marketers According to Kotler (1972), effective marketing consists of ...           4Ps are Not Optional, but Key Issues that MUST be addressed The concept of a Marketing Mix implies that these are not op...           How the Marketing Mix Influences Operations (1 reacties) Can anyone explain the relevance of the marketing plan to op...           Marketing Mix Modelling Hi all... What statistical techniques are used in marketing ...           What are the Implications for 4Ps if the Exchange Rate Changes What are the implications for international marketing in cas...

Best Practices - De Marketingmix-methode | Marketingmix-model | De 4P's Hier vindt u de meest waardevolle discussies uit het verleden.   Before using the Marketing Mix (5 reacties) Most marketers emphasize the marketing mix. In my opinion, T...           4P Implementation Steps. Order of Implementing the 4Ps? (3 reacties) I would like to know what steps one takes in a 4P implementa...           Marketing Mix P's for Online Companies (4 reacties) I have a question, how will you prioritize the p's for an on...           Marketing = Marketing Mix + Customers = 4P's + C (3 reacties) My teacher said that Marketing is the 4Ps plus a C (Custo...           What About This Period (4 reacties) In the current situation of recession I think even the top m...           Promotion Mix | Marketing Communications Mix (9 reacties) The term Promotion Mix (PM), also called Marketing...           4Ps renamed: the SIVA model (3 reacties) An interesting customer-focused variant of the 4Ps was sugge...

Expert Tips (ENG) - Marketing Mix | The 4Ps Hier vindt u hoogwaardige adviezen van experts.   A Marketing Mix that Recognizes the Power of the Customer Marketing, Strategy, Marketing Mix...       How to Determine the Right PRICING? Steps to Strategic Pricing...       The Most Complete Marketing Mix Marketing, Strategy, Marketing Mix...       The Renewed 4P Marketing Mix Marketing, Strategy, Marketing Mix...       Understanding your Customer's Needs Customer Targeting and Strategy...       Are the variables really controllable? Marketing Strategy...       Marketing Mix from the Customer Perspective Marketing, Strategy, Marketing Mix...       The Role of the 4P's in an Online Enviroment E-Marketing, Strategy...       The Goals of Marketing Marketing, Strategy, Marketing Mix...       Going Global: Adaptation of Marketing Mix Components Marketing Strategy, Global Marketing, International Marketing, Marketing Mix, 4Ps...       Don't Forget Internal Marketing Involving your Employees, Internal Marketing Best Practices...

Hulpbronnen - De Marketingmix-methode | Marketingmix-model | De 4P's Hier vindt u powerpoint-presentaties, micro-leervideo's en verdere informatiebronnen.   Nieuws over Marketingmix Theorie         Nieuws over Marketing Mix         Video's over Marketingmix Theorie         Video's over Marketing Mix         Presentaties over Marketingmix Theorie         Presentaties over Marketing Mix         Meer over Marketingmix Theorie         Meer over Marketing Mix

Vergelijk met de Marketingmix / 4-Ps: Uitgebreide Marketingmix (7-Ps)  |  4S Web Marketingmix  |  3C's  |  Product/Markt Matrix  |  SERVQUAL  |  Concurrentievoordeel  |  BCG Matrix  |  Bass Diffusiemodel  |  Positioneren  |  Co-Creatie  |  Disruptive Innovatie (Ontwrichtende Innovatie)  |  Relatiemarketing

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