الإبداع التمزيقى
لكريستنسن

مركز المعرفة



الملخص والمنتدى وأفضل الممارسات ونصائح الخبراء ومصادر المعلومات.

بمساهمة : نيوسا هيروتا


ملخص

كلايتون كريستنسن إبتداع تمزيقيّة

ماذا يكون الإبداع التمزيقى ؟ الوصف

نموذج الإبداع التمزيقى من كلايتون كريستنسن نظرية يمكن استعمالها لتصف تأثير التقنية الحديثة (التغير الثوريّ) على وجود الشركة. اطلق كلايتون كريستنسن أول عبارة عن التكنولوجيا التمزيقيّة في 1997 ، في كتابه - ازمة المبتكر: عندما تسبّب التقنية الحديثة الفشل للشركات الكبرى
لقد أبدى فى هذا الوقت و للمرة الثانية ان كل التنظيمات قد ماتت او حادت عن صناعاتهم (بسبب عرض نموذج جديد للعميل) فقد يتراءى ان التمزيق يأتي ، ولا يمكن فعل اى شىء حتى فات الاوان.


بانجاز مثل ما تقوم به الشركات الجيّدة المفترض فعلهّ - من حيث التوجه للاكثر اكتسابا من العملاء وتوجيه الاستثمارات حيث يوجد هامش الربح أكثر جاذّبية - الرائد فى الصناعة المؤسس يصبحوا على ممر الإبداعات الباقى وبترك انفسهم معرضة للتمزيق التكنولوجي كى تدفنهم. هذا يحدث لأنّ عمليات استبدال الموارد من الشركات المؤسسة تصمّم لتزيد الأرباح من خلال الإبداعات الباقية ، التىّ أساسا تتضمّن التصمّبم الجيّد ومصيدة الفأر للعملاء الموجودة أو اختراق قطاعات من الاسوق . عندما يظهر إبتداعات تمزيقيّة (بشكل خاصّ ارخص ، ابسط للاستعمال من المنتجات الموجودة التى تستهدف النهاية المنخفضة أو العملاء الجديدة كلّيّا) ، تشل الشركات المؤسسة . لديهم الحث لاختراق الاسواق الرفيعة بدلا من الدفاع عن الجديدة او نهاية المنخفضة للأسواق ، وأخيرا فالإبتداع التمزيقي يحسن ، يسرق حصص التسويق الكثيرة ، ويستبدل بالمنتج السائد .


أنواع الإبداع

للشركات خيارين أساسيين عندما تبحث عن بناء نمو حديث للأعمال. يمكنهم المحاولة الأخذ بالاسواق الموجودة من المنافس المحصّنة من الابداعات الباقية. أو يمكنهم المحاولة للاخذ بالمنافسة من الابتداعات التمزيقيّة التى تخلق اسواق جديدة أو الأخذ بجذور اسوا العملاء.

هناك نوعين بارزين من الإبتداعات التمزيقيّة. يخلق النوع أولى سوق جديد باستهداف غير العملاء. يتنافس الثاني في النهاية المنخفضة من السوق المؤسّس .
 

أصل نموذج الإبداع التمزيقى . التاريخ

بحث ودراسات كريستنسن في هارفارد.


إستخدام طريقة الإبداع التمزيقى . التطبيقات

  • كلّ أنواع الشركات - كما يمكن ان تتاثر بإبداع/تغير التكنولوجيا .

خطوات داخل الإبداع التمزيقى. العملية

  • يبدي النموذج أنّ ، بما أنّ الاداءة المطلوب من العملاء فى السوق الموجود يزداد بمرور الوقت ، يتمّ كذلك توفير الاداء ضمن نموذج التكنولوجيّا. غالبا ما يكون لدى تحسين الاداء المتاح مسار مختلف عن مسار تحسين الاداء الذى يطلبه العميل - انظر الشكل. عندما يختلف انحدار المسار ، والاداء المتوفر يجاوز الاداء المطلوب ، فالتقنية الحديثة التى كانت اداء تنافسي فقط في الاسواق البعيدة وعالية المستوى قد تهاجر الى شبكة اخرى للعميل. مما يوفر مبتكرين والدفع بعملاء جديدة ، الذين حكموا على عروضهم على انها دون المستوى سابقا ؛ ويمكّنهم لتقديّم أسّس أسواق رئيسيةّ للمجموعة الجديدة من قيمة الاداء التى اصبحت الآن أكثر توافق من النموذج الحالى.
  • يرتبط التمزيق والسلعة يدا بيد فى الواقع. الشركة التى تتجاوز فى الاستهداف ، لا تستطيع ببساطة ان تربح فالشركة التى تحسن المنتج إلى الدرجة الاكثر من جيّدة ستكفى العملاء أن تستخدمه و الدفع له. إمّا سيسرق التمزيق أسواقه ، أو ستسرق السلعة أرباحه. اثناء ميول الموجات الجديدة للتمزيق التى تتم فى الصناعة ، سيتم التوجه نحو المال عبر سلسلة القيمة بمرور الوقت. واثناء حدوث هذا، فالشركات التى تضع نفسها في بؤرة سلسلة القيمة وحيث يكون الاداء غير جيد بدرجة كافية ستنجح لتحقيق الربح.

حدود الإبداع التمزيقى. السيئات

  • الإبداع التمزيقى يتطلّب عملية منفصلة إستراتيجية . هذه العملية ينبغي ان تكون طارئة ومركزة على الفرص الغير متوقعة ، و المشاكل والنجاح ، بدلا من التركيز على الفهم المطور عن ما الذى يعمل وماّ لا يعمل .
  • بدلا من تصميّم المنتجات والخدمات التىّ تخاطب السلوك الحالي للعملاء الموجودة ، فالأهداف الموجهة للناس يجب ان تتوافق مع تصميم الابتكارات. فهم ما يحتاجه الناس حقّا بصفة عامة بعيد عن المتاح.
  • الأعمال التمزيقيّة لا تستطيع تحقيّق أرباح عالية جدّا سريعة ، لطبيعتهم من حيث مخاطبة السوق الجديد ، أو مخاطبة النهاية المنخفضة للأسواق الموجودة كما تعتمد المغامرة بدرجة متزايدة على قليل من الصبر فى الأعمال لاستلاّم أرباح,.

افتراضات الإبداع التمزيقى. الشروط

تخاطر الشركات حتى الموت مع القرارات التى تتجاهل التكنولوجيا والتى لا تخاطب حاجات العملاء ، كما تصبح مميتة عند وجود مساران مثالان من تفاعل التقدم .


كتاب: Clayton M. Christensen - The Innovator's Dilemma

كتاب: Clayton M. Christensen - The Innovator's Solution

كتاب: Clayton M. Christensen - Seeing What's Next 


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الإبداع التمزيقى المنتدى.


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Innovation is necessary and mandatory for a firm to be competitive in the current operating business environment. Howev (...)
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WHAT is Being Innovated? The 4 Ps of Innovation
There are actually 4 things or objects that one can innovate:
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Timing is Important to Make an Innovative Idea Disruptive
America had to be discovered more than once, until it really had been discovered. The Apple Newton was a superior answer (...)
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Leadership and Taking Action
Don't forget the important point of taking action after all the theorising! Sometimes I think it's more down to the lead (...)
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Asymmetric Innovation
Asymmetric Innovation = Asymmetric Situation + Customer Value.
Asymmetric Situation is a resulting none-direct-comp (...)
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Innovation Ideas in Economic Slowdowns
Innovation has always been the hallmark of doing good business. A lot of products that we enjoy today that were develope (...)
6
 
4 تعليقات
Disruptive Innovation or Improved Technology?
Disruptive innovation is only a means of improving existing products as it creates new, better and unexpected sets of va (...)
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2 تعليقات
Slow Innovation: PROs, CONs and Tips
When we talk about innovation, we often associate it with disruptive innovation efforts / large-scale processes that cha (...)
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Business Model Innovation
Dear all fans of Clay!
IPTV is probably and most likely a disruptive technology, but more important, is it feasible (...)
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Disruptive Innovation and Public Sector Organisations
This model appears to describe the potential life cycle of a firm in market economies where profit maximisation is the g (...)
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9 تعليقات
Paradigmatic Changes Require Re-orientation of Ones World Views
So often there are changes which are semantic. My view is that paradigmatic changes require re-orientation of ones worl (...)
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Is Value Innovation Disruptive Innovation?
Should value innovation, the corner stone of Blue Ocean Strategy be considered disruptive innovation? (...)
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7 تعليقات
Blue/Innovate and Red/Disrupt
An interesting exercise is to work through a product's feature set using both the Strategy Map of "Blue Ocean Strategy" (...)
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Comparison Disruptive Innovation versus Blue Ocean Strategy
Is Disruptive Innovation a liitle more detail of Blue Ocean Strategy??
If not whats the difference between the two? (...)
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3 تعليقات
Leadership Skills / Approaches for Successful Innovation
Innovation leadership requires other approaches than general leadership for the core business. Furr and Dyer (2014) outl (...)
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34 تعليقات
A Disruptive Innovation Questions what we Don't Know
It's hard to change. This holds for organisations and people. A disruptive innovation questions what we know and exposes (...)
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Disruptive Innovation: What Causes the Creative Leap?
What causes the difference in magnitude of creative leap? One may create a quantum leap, but other innovations may not b (...)
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16 تعليقات
The Resources-Processes-Values (RPV) Framework
The resources-processes-values (RPV) framework is a useful tool to understand why big companies fail in responding to di (...)
4
 
1 تعليقات
The Word 'Disruptive' in Disruptive Innovation
I wonder if the term 'disruptive' is in fact the appropriate word.
If it's agreed that it means: unexpected, large (...)
3
 
2 تعليقات
Better Input from Consumers Needed for Disruptive Innovation
Technological innovations bring positivity, a better quality of life. But have they considered those without access to n (...)
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2 تعليقات
What is Disruptive Innovation Exactly? Definition
A "definition" of Disruptive Innovation that's frequently quoted is one which is located on Christensen's website. It re (...)
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5 تعليقات
Are Clayton Christensens Disruptive Innovation Characteristics Useful in Practice?
A recent write up published in MIT Sloan Management Review concludes that Disruptive Innovation theory is "not very usef (...)
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Leapfrogging Technologies by Developing Countries
Leapfrogging is a way for developing countries to benefit from earlier skills and advancements of the developed world by (...)
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Is Disruptive Innovation Radical?
Disruptive Innovation is often incorrectly described as a radical rather than incremental change in technology. In fact, (...)
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6 تعليقات
Distinguishing Three Types of Innovation
Christensen (2014) argues that investing in different types of innovation will influence markets and firms in different (...)
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2 تعليقات
Breakthrough versus Disruptive Innovation
Breakthrough versus Disruptive Innovation - what's the difference? Is there a difference, necessarily? (...)
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Innovation Strategy: The Three Horizons of Growth (McKinsey)
One of ways of thinking about innovation strategy is to use the 3 Horizons of Growth developed by Steve Coley at McKinse (...)
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52 تعليقات

Disruptive versus Incremental Innovation
Typically, Incremental Innovation exploits existing forms or technologies... Improves upon something that already exists (...)
27
 
13 تعليقات

Disruptive Innovation: Product versus Platform
DISRUPTIVE PLATFORMS often have a bigger impact than disruptive products. Some examples:
Uber owns no vehicle, (...)
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14 تعليقات

The Jobs to be Done Approach (JTBD) and Disruptive Innovation
BACKGROUND
The theory of disruptive innovation helps companies navigate threats coming from their external environm (...)
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Strategic Options for Old-Technology Firms
What should be the strategic response of old-technology firms when a promising new technology shows up? Typically firms (...)
22
 
7 تعليقات

Impact of the New Technology
Our countries are not concerned by this issue because not developed. We are only getting negative impacts due to this te (...)
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1 تعليقات

Tips for Innovation Strategy
As a part of corporate success factor development process, we have found a need to build up an "Innovation Strategy". Ca (...)
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10 تعليقات

Typical Disruptive Technologies
It is important that business and policy leaders understand which technologies might matter to them and prepare accordin (...)
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How to Develop Disruptive Innovation Skills?
I believe disruptive innovation skills can be mostly taught.
Beyond the associative skills which is cognitive, the (...)
15
 
4 تعليقات

Diversity of Perspective is Key to Disruptive Innovation
All new ideas are combinations of old ideas, but not all idea combinations are created equal, writes Frans Johannsen.< (...)
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9 تعليقات

How to Find Innovative Ideas? From Analogous Markets...
When trying to find innovative ideas for your organization, several studies have revealed that it is highly valuable to (...)
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How to Sustain Disruptive Innovation?
After gaining entry into some (new) market segment through disruptive innovation, how do you SUSTAIN your position and g (...)
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26 تعليقات

Ways to Incorporate Disruptive Innovation as Part of the Management Agenda
A few days ago I was in a conversation with Adam Hartung, who observed brand managers are constrained, as a matter of pr (...)
7
 
14 تعليقات

Is Cirque du Soleil the iPhone or the Seiko of Circus?
An article about the Cirque du Soleil I recently read made me wonder whether we should think of Cirque du Soleil as the (...)
7
 
6 تعليقات

The Hybrid Innovation Approach to Manage Technological Disruptions
Companies need to carefully think about the timing and way to adopt technological disruptions. Adopting technological di (...)
5
 
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نصائح خبير

تصبح عضوا

رؤى متقدمة حول Disruptive Innovation (الإنجليزية). ستجد هنا نصائح مهنية من قبل خبراء.


Innovation Pitfalls

Avoiding Innovation Traps
Harvard Professor R. Moss Kanter describes 4 common innovation mistakes and corresponding remedies (HBR Nov 2006): 1. S (...)

How Can Incumbents Respond to Disruptors?

5 Strategic Options in Reaction to Disruptors
In recent years, the challenges to incumbent majors across industries have come mainly from low-cost competitors and fr (...)

How to Find Good Product Ideas? List of 10 Approaches

Discovering New-Product Ideas, Creative Approaches
In his book Product Leadership: Creating and Launching Superior New Products, Robert Cooper suggests following ten way (...)

Challenging the Existing Strategic Logic

Finding New Markets
A tool by Kim and Mauborgne is the "Four Actions Framework". This Four Actions Framework can be used to challenge the ex (...)

The Simple-Cheap-Convenient Approach

Addressing the Unmet Needs of Customers
Based on Christensens model of disruptive innovation, Norton and Pine argue that experience innovation can effectively (...)

Distinguish Disruptive Technology Innovation From Disruptive Marketing Innovation!

2 Distinct Capabilities...
It is necessary to distinguish between disruptive technology innovation and disruptive marketing innovation, since ther (...)

How to Detect Consumer Needs that are Unmet?

Product Innovation, New Product Development, Innovation Strategy
In their article New Business Models in Emerging Markets" (Harvard Business Review, January-February 2011), Matthew J. E (...)

Key Challenges of Internet Age for Management and for Product and Service Development

R&D, Product Development, Service Development, Strategy, Marketing, Innovation, Visioning
The Internet age represents a huge challenge for most businesses. Why? Because the Internet, wireless devices such as m (...)

Recent Innovation Trends | New Innovation Types

Open innovation, User Innovation, Value Innovation, Bottom-up Innovation
Roland Bel (2012) outlines and explains four types of innovations that have become more and more important since the las (...)

How to Think Differently in Innovation?

How to Be Innovative, Innovative Thinking
Strategy is always related with risk, due to market volatility. Also todays volatility is increasing very fast. So inno (...)

How to Lead an Innovation Team

Best Practices, Innovation Team Management
In order to become a great innovation team leader, Ram Charan suggests in the article "P&G's Innovation Culture" (strate (...)

Innovating by Reconsidering Value Delivery

Fundamental Innovation
When innovating their business model, companies need to reconsider their value proposition from all perspectives. One of (...)

Creating Organizations to Produce Breakthrough Innovations

Best Practices, Critical Factors, Creating an Organization to lead Radical Innovation
Since 50 years, the Pentagons Defense Advanced Research Projects Agency (DARPA) has been very successful in producing a (...)

How to Design Experiments to Support Decision-making on Strategic Innovations

Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes
The probability of success of a major innovation is difficult to assess. Statistics and other datasets only provide info (...)

Classes of Innovation | Sources of Innovation

Innovation, Creativity, Organizational Innovativeness, Lateral Thinking, Out of the Box Thinking, Blue Ocean Strategy
TWO CLASSES OF INNOVATION Innovation can be triggered or enabled by two broad classes: KNOWLEDGE PUSH: Innovation trig (...)

Why Large Firms are Having Difficulties to Deal with Disruptive Innovations

Innovation Management
Christensen explains why many firms, especially large firms, have trouble with adapting and thus with surviving when dea (...)

Big-Bang Disruption

Technological Innovation
BBD is a term coined by Accenture gurus Larry Drownes and Paul F. Numes. Technological innovation lately started out fr (...)

What Makes a Company Innovative?

Innovation Best Practices, R&D Best Practices, Corporate Innovation
A futurethink 2006 Innovation Tracker Survey mentions: - Ability to create a climate that continuously fosters innovat (...)

Three Critical Capabilities in Developing a Strategic Corporate Disruptive Innovation Competence

(Disruptive) Innovation Competence, Strategic Innovation Capability, Corporate Strategy, Innovation Leadership
Skarzynski and Rufat-Latre (2011) discovered that the successes of disruptive innovators are driven by 3 critical capabi (...)

Predecessor of Christensen

Technology-driven Change Theory
The theory of Disruptive Innovation was actually not created by Christensen. It was described by Thomas Hugues, MIT Pres (...)

How BOP Countries Can Disrupt Western Markets

Disruptive Innovation, Bottom of the Pyramid, Country-level Strategy
After the Second World War, Japan started to develop fast as a result of their disruptive innovation strategy. This disr (...)

Designing Complex Products or Systems Through Iterative Rapid-cycle Prototyping

Design Thinking, Disruptive Innovation, Blue Ocean Strategy, Introducing Complex Systems, Co-Creation
Today, organizations are increasingly developing and designing new and complex products or systems. In other words, the (...)

Misunderstandings on the Concept of Disruptive Innovations

Technology Innovation
In their paper A Reflective Review of Disruptive Innovation Theory, the authors mention three misunderstandings on the (...)

Why Some Technology Revolutions Take Off and Others Don't

Adoption of New Technologies
Back in 1962, Thomas Kuhn wrote Structure of Scientific Revolutions, in which he suggested that the entrenched interes (...)

Geographic Dimension to Explain Disruptive Innovation in Emerging Countries

Disruptive Innovation in Emerging Countries
In the past, it was generally thought that the Western countries were the main sources of innovation while developing co (...)
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مصادر المعلومات المختلفة المتعلقة الإبداع التمزيقى. هنا سوف تجد POWERPOINTS، وأشرطة الفيديو، والأخبار، وما إلى ذلك لاستخدامها في المحاضرات وورش العمل الخاصة بك.


Asymmetric Innovation

Challenger or latecomer firms
Presentation by Chris Wu on Asymmetric Innovation. The core concept of his new book steps from Clayton's Innovator's Sol (...)

Disruptive Technologies

Emergence of Competition
Ron Adner and Peter B. Zemsky formalize the phenomenon of disruptive technologies that initially serve isolated market n (...)

Introduction to Innovation and Disruptive Technologies

Innovation Management, Innovation Strategy
This presentations is an introduction into the concepts of Innovations and Disruptive Technologies. The following sectio (...)

Explained: How can Innovative Players Beat Large, Established Firms?

Disruptive Innovation, Innovation Strategy, Competition, Innovators Dilemma, Market Segmentation, Sustaining Innovation
How is it possible that small entrants with limited resources can successfully compete with large, established firms tha (...)

Prof. Clay Christensen Explains Disruptive Innovation

Innovation Strategy, Strategic Marketing, Research and Development, Strategic Vision
According to Professor Clay Christensen, a "disruptive innovation" is NOT a breakthrough innovation that makes good prod (...)

Design Thinking for Innovation

Innovation, Entrepreneurship, Design Thinking, CSR, Social Entrepreneurship, Social Innovation
This presentation is about design thinking and the connection to social entrepreneurship. The presentation includes the (...)

Disruptive Innovation: Why Market Leaders Fail

Disruptive Innovation, Innovation Strategy, Strategic Innovation, Product Development, Disruptive Technology
In this animated video Prof. Robert Perrons explains Prof. Clayton Christensen`s Theory of Disruptive Technologies and h (...)

Strategic Innovation Leadership

Leadership, Strategic Leadership, Innovation Management
Presentation about Strategic Innovation Leadership that includes the following sections: 1. Strategic Innovation Leader (...)

Distinctive vs. Dynamic Capabilities

Inside-out Business Strategy
In this presentation it is about Distinctive Capabilities and Dynamic Capabilities. Distinctive Capabilities are present (...)

Disruptive Innovation Diagram

Innovation Management
Download and edit this 12manage PowerPoint graphic for limited personal, educational and business use. Republishing in (...)

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القفز تلقائيًا إلى مصادر مفيدة أخرى بخصوص الإبداع التمزيقى.


أخبار فيديو عروض الكتب ويكيبيديا

أخبار

فيديو

عروض

الكتب

ويكيبيديا


قارن مع:  Product Life Cycle دورة حياة المنتج   |  Twelve Principles of the Network Economy الإثنا عشرة مبادئ من اقتصاد الشبكة   |  Bass Diffusion Model نموذج باز للانتشار   |  Ten Schools of Thought العشرة مدارس فى الفكر   |  Blue Ocean Strategy إستراتيجية المحيط الازرق   |  Positioning الوضعية   |  Innovation Adoption Curve منحنى التكيف مع الابتكار   |  Marketing Mix المزيج التسويقى   |  Forget Borrow Learn التغاضى, الاستعارة, التعلم   |  Four Trajectories of Industry مسارات تغير الصناعة الاربعة   |  Co-Creation الاتحاد فى الابتكار   |  Three Dimensional Business Definition تعريف الاعمال ثلاثى الابعاد


العودة لقائمة الادارة: التغير و التنظيم  |  التسويق  |  الاستراتيجية


العديد من مناهج و نماذج و نظريات فى الادارة

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