الإبداع التمزيقى
لكريستنسن

مركز المعرفة

ماذا يكون الإبداع التمزيقى ؟ الوصف

نموذج الإبداع التمزيقى من كلايتون كريستنسن نظرية يمكن استعمالها لتصف تأثير التقنية الحديثة (التغير الثوريّ) على وجود الشركة. اطلق كلايتون كريستنسن أول عبارة عن التكنولوجيا التمزيقيّة في 1997 ، في كتابه - ازمة المبتكر: عندما تسبّب التقنية الحديثة الفشل للشركات الكبرى
لقد أبدى فى هذا الوقت و للمرة الثانية ان كل التنظيمات قد ماتت او حادت عن صناعاتهم (بسبب عرض نموذج جديد للعميل) فقد يتراءى ان التمزيق يأتي ، ولا يمكن فعل اى شىء حتى فات الاوان.

بانجاز مثل ما تقوم به الشركات الجيّدة المفترض فعلهّ - من حيث التوجه للاكثر اكتسابا من العملاء وتوجيه الاستثمارات حيث يوجد هامش الربح أكثر جاذّبية - الرائد فى الصناعة المؤسس يصبحوا على ممر الإبداعات الباقى وبترك انفسهم معرضة للتمزيق التكنولوجي كى تدفنهم. هذا يحدث لأنّ عمليات استبدال الموارد من الشركات المؤسسة تصمّم لتزيد الأرباح من خلال الإبداعات الباقية ، التىّ أساسا تتضمّن التصمّبم الجيّد ومصيدة الفأر للعملاء الموجودة أو اختراق قطاعات من الاسوق . عندما يظهر إبتداعات تمزيقيّة (بشكل خاصّ ارخص ، ابسط للاستعمال من المنتجات الموجودة التى تستهدف النهاية المنخفضة أو العملاء الجديدة كلّيّا) ، تشل الشركات المؤسسة . لديهم الحث لاختراق الاسواق الرفيعة بدلا من الدفاع عن الجديدة او نهاية المنخفضة للأسواق ، وأخيرا فالإبتداع التمزيقي يحسن ، يسرق حصص التسويق الكثيرة ، ويستبدل بالمنتج السائد .

أنواع الإبداع

للشركات خيارين أساسيين عندما تبحث عن بناء نمو حديث للأعمال. يمكنهم المحاولة الأخذ بالاسواق الموجودة من المنافس المحصّنة من الابداعات الباقية. أو يمكنهم المحاولة للاخذ بالمنافسة من الابتداعات التمزيقيّة التى تخلق اسواق جديدة أو الأخذ بجذور اسوا العملاء.

هناك نوعين بارزين من الإبتداعات التمزيقيّة. يخلق النوع أولى سوق جديد باستهداف غير العملاء. يتنافس الثاني في النهاية المنخفضة من السوق المؤسّس .
 

أصل نموذج الإبداع التمزيقى . التاريخ

بحث ودراسات كريستنسن في هارفارد.

إستخدام طريقة الإبداع التمزيقى . التطبيقات

• كلّ أنواع الشركات - كما يمكن ان تتاثر بإبداع/تغير التكنولوجيا .

خطوات داخل الإبداع التمزيقى. العملية

• يبدي النموذج أنّ ، بما أنّ الاداءة المطلوب من العملاء فى السوق الموجود يزداد بمرور الوقت ، يتمّ كذلك توفير الاداء ضمن نموذج التكنولوجيّا. غالبا ما يكون لدى تحسين الاداء المتاح مسار مختلف عن مسار تحسين الاداء الذى يطلبه العميل - انظر الشكل. عندما يختلف انحدار المسار ، والاداء المتوفر يجاوز الاداء المطلوب ، فالتقنية الحديثة التى كانت اداء تنافسي فقط في الاسواق البعيدة وعالية المستوى قد تهاجر الى شبكة اخرى للعميل. مما يوفر مبتكرين والدفع بعملاء جديدة ، الذين حكموا على عروضهم على انها دون المستوى سابقا ؛ ويمكّنهم لتقديّم أسّس أسواق رئيسيةّ للمجموعة الجديدة من قيمة الاداء التى اصبحت الآن أكثر توافق من النموذج الحالى.
• يرتبط التمزيق والسلعة يدا بيد فى الواقع. الشركة التى تتجاوز فى الاستهداف ، لا تستطيع ببساطة ان تربح فالشركة التى تحسن المنتج إلى الدرجة الاكثر من جيّدة ستكفى العملاء أن تستخدمه و الدفع له. إمّا سيسرق التمزيق أسواقه ، أو ستسرق السلعة أرباحه. اثناء ميول الموجات الجديدة للتمزيق التى تتم فى الصناعة ، سيتم التوجه نحو المال عبر سلسلة القيمة بمرور الوقت. واثناء حدوث هذا، فالشركات التى تضع نفسها في بؤرة سلسلة القيمة وحيث يكون الاداء غير جيد بدرجة كافية ستنجح لتحقيق الربح.

حدود الإبداع التمزيقى. السيئات

• الإبداع التمزيقى يتطلّب عملية منفصلة إستراتيجية . هذه العملية ينبغي ان تكون طارئة ومركزة على الفرص الغير متوقعة ، و المشاكل والنجاح ، بدلا من التركيز على الفهم المطور عن ما الذى يعمل وماّ لا يعمل .
• بدلا من تصميّم المنتجات والخدمات التىّ تخاطب السلوك الحالي للعملاء الموجودة ، فالأهداف الموجهة للناس يجب ان تتوافق مع تصميم الابتكارات. فهم ما يحتاجه الناس حقّا بصفة عامة بعيد عن المتاح.
• الأعمال التمزيقيّة لا تستطيع تحقيّق أرباح عالية جدّا سريعة ، لطبيعتهم من حيث مخاطبة السوق الجديد ، أو مخاطبة النهاية المنخفضة للأسواق الموجودة كما تعتمد المغامرة بدرجة متزايدة على قليل من الصبر فى الأعمال لاستلاّم أرباح,.

افتراضات الإبداع التمزيقى. الشروط

تخاطر الشركات حتى الموت مع القرارات التى تتجاهل التكنولوجيا والتى لا تخاطب حاجات العملاء ، كما تصبح مميتة عند وجود مساران مثالان من تفاعل التقدم .

كتاب: Clayton M. Christensen - The Innovator's Dilemma

كتاب: Clayton M. Christensen - The Innovator's Solution

كتاب: Clayton M. Christensen - Seeing What's Next 

المنتدى الإبداع التمزيقى المنتدى. ابدأ موضوعًا جديدًا شارك بمعرفتك أو اطرح سؤالاً   Disruptive Change and HR Innovation is necessary and mandatory for a firm to be competitive in the current operating business environment. However, when introducing new ideas of doing business, new technology to support the ... 14   1 تعليقات WHAT is Being Innovated? The 4 Ps of Innovation There are actually 4 things or objects that one can innovate: ... 11   Timing is Important to Make an Innovative Idea Disruptive America had to be discovered more than once, until it really had been discovered. The Apple Newton was a superior answer to a question that people did not bother at that time. Likewise, Kodak inv... 9   10 تعليقات Leadership and Taking Action Don't forget the important point of taking action after all the theorising! Sometimes I think it's more down to the leadership of the company. If you stand on train tracks and see the train comin... 8   Asymmetric Innovation Asymmetric Innovation = Asymmetric Situation + Customer Value. Asymmetric Situation is a resulting none-direct-competitive situation in favor of challengers who take a series of strategic actions... 7   Innovation Ideas in Economic Slowdowns Innovation has always been the hallmark of doing good business. A lot of products that we enjoy today that were developed by major corporations started out as innovative ideas. Numerous small business... 6   4 تعليقات Disruptive Innovation or Improved Technology? Disruptive innovation is only a means of improving existing products as it creates new, better and unexpected sets of values of products. Every modern organization should strive to maneuver by being a... 5   2 تعليقات Comparison Disruptive Innovation versus Blue Ocean Strategy Is Disruptive Innovation a liitle more detail of Blue Ocean Strategy?? If not whats the difference between the two?... 5   3 تعليقات Slow Innovation: PROs, CONs and Tips When we talk about innovation, we often associate it with disruptive innovation efforts / large-scale processes that change an organization�s business model or products quite radically. But, there is ... 5   Business Model Innovation Dear all fans of Clay! IPTV is probably and most likely a disruptive technology, but more important, is it feasible to follow a disruptive strategy? Well, I think it's important to look at the bu... 5   Disruptive Innovation and Public Sector Organisations This model appears to describe the potential life cycle of a firm in market economies where profit maximisation is the goal. If public good is the goal as provided by public sector organisations then ... 4   9 تعليقات Is Value Innovation Disruptive Innovation? Should value innovation, the corner stone of Blue Ocean Strategy be considered disruptive innovation?... 4   7 تعليقات Blue/Innovate and Red/Disrupt An interesting exercise is to work through a product's feature set using both the Strategy Map of "Blue Ocean Strategy" (Kim & Mauborgne) and the disruputive thinking of Christensen. Blue... 4   Paradigmatic Changes Require Re-orientation of Ones World Views So often there are changes which are semantic. My view is that paradigmatic changes require re-orientation of ones world views. That is very ambitious I know especially in the education field that I... 4   1 تعليقات Leadership Skills / Approaches for Successful Innovation Innovation leadership requires other approaches than general leadership for the core business. Furr and Dyer (2014) outline some unique leadership skills/approaches required for successful innovation:... 4   34 تعليقات A Disruptive Innovation Questions what we Don't Know It's hard to change. This holds for organisations and people. A disruptive innovation questions what we know and exposes that we don't know, what we don't know. It's an issue of complexity and re... 4   Disruptive Innovation: What Causes the Creative Leap? What causes the difference in magnitude of creative leap? One may create a quantum leap, but other innovations may not be that significant. Is there a process to manifest and channelize creative energ... 4   16 تعليقات The Resources-Processes-Values (RPV) Framework The resources-processes-values (RPV) framework is a useful tool to understand why big companies fail in responding to disruption: RESOURCES are usually assets like technology, fund and people... 4   1 تعليقات The Word 'Disruptive' in Disruptive Innovation I wonder if the term 'disruptive' is in fact the appropriate word. If it's agreed that it means: unexpected, large scale, sudden, different approach innovation or large unexpected / clever change... 3   2 تعليقات Better Input from Consumers Needed for Disruptive Innovation Technological innovations bring positivity, a better quality of life. But have they considered those without access to normal technology, to achieve current level of innovation? A little prudence... 3   2 تعليقات What is Disruptive Innovation Exactly? Definition A "definition" of Disruptive Innovation that's frequently quoted is one which is located on Christensen's website. It reads: "DISRUPTIVE INNOVATION describes a process by which a product or servi... 3   5 تعليقات Are Clayton Christensen�s Disruptive Innovation Characteristics Useful in Practice? A recent write up published in MIT Sloan Management Review concludes that Disruptive Innovation theory is "not very useful" for making predictions based on research in which 77 cases from Christensen�... 3   Leapfrogging Technologies by Developing Countries Leapfrogging is a way for developing countries to benefit from earlier skills and advancements of the developed world by skipping altogether a technological stage. For example, many developing countri... 3   Is Disruptive Innovation Radical? Disruptive Innovation is often incorrectly described as a radical rather than incremental change in technology. In fact, one of the fundamental elements of Christensen�s work was to illustrate that ma... 2   6 تعليقات Distinguishing Three Types of Innovation Christensen (2014) argues that investing in different types of innovation will influence markets and firms in different ways. Therefore it is important to make a distinction between the different type... 2   2 تعليقات Breakthrough versus Disruptive Innovation Breakthrough versus Disruptive Innovation - what's the difference? Is there a difference, necessarily?... 1   1 تعليقات

أفضل الممارسات مواضيع المناقشة الأعلى تصنيفا حول الإبداع التمزيقى. ستجد هنا أهم الأفكار والاقتراحات العملية. Innovation Strategy: The Three Horizons of Growth (McKinsey) One of ways of thinking about innovation strategy is to use the 3 Horizons of Growth developed by Steve Coley at McKinsey. The framework provides a useful mold to formulate an organization's prod... 56   52 تعليقات The Jobs to be Done Approach (JTBD) and Disruptive Innovation BACKGROUND The Theory of Disruptive Innovation helps companies capture opportunities and understand threats coming from their external environment. In particular for and from innovative entrepren... 28   13 تعليقات Disruptive versus Incremental Innovation Typically, Incremental Innovation exploits existing forms or technologies... Improves upon something that already exists or reconfigures an existing form or technology to serve some other purpose... I... 27   13 تعليقات Disruptive Innovation: Product versus Platform DISRUPTIVE PLATFORMS often have a bigger impact than disruptive products. Some examples: Uber owns no vehicle, but is now the largest taxi company in the world. Alibaba has no inventory, b... 25   14 تعليقات Strategic Options for Old-Technology Firms What should be the strategic response of old-technology firms when a promising new technology shows up? Typically firms respond by either 1. Fighting the new technology, or 2. Trying to mak... 22   7 تعليقات Tips for Innovation Strategy As a part of corporate success factor development process, we have found a need to build up an "Innovation Strategy". Can anybody give good hints or examples of what to or not to take into considerati... 20   10 تعليقات Impact of the New Technology Our countries are not concerned by this issue because not developed. We are only getting negative impacts due to this technology development. However, I can add that theses negative impacts conce... 20   1 تعليقات Typical Disruptive Technologies It is important that business and policy leaders understand which technologies might matter to them and prepare accordingly. But which technologies could drive truly massive economic transformations a... 16   How to Develop Disruptive Innovation Skills? I believe disruptive innovation skills can be mostly taught. Beyond the associative skills which is cognitive, the other behavioral skills required to be a true innovator are discovery skills - q... 15   4 تعليقات How can Incumbents Respond to Disruptors? The challenges to incumbent majors across industries have come mainly from low-cost competitors and from dotcoms (e.g. british Airways and KLM versus EasyJet and Ryanair, Merrill Lynch versus Charles ... 15   3 تعليقات Diversity of Perspective is Key to Disruptive Innovation �All new ideas are combinations of old ideas, but not all idea combinations are created equal,� writes Frans Johannsen. An HBR article by Johansson tells how Mick Pearce designed the Eastga... 14   9 تعليقات How to Find Innovative Ideas? From Analogous Markets... When trying to find innovative ideas for your organization, several studies have revealed that it is highly valuable to access expertise from outside your area of expertise. This is - according to Fra... 11   3 تعليقات How to Sustain Disruptive Innovation? After gaining entry into some (new) market segment through disruptive innovation, how do you SUSTAIN your position and growth... Does that require other cycles of disruptive innovation, or will r... 10   26 تعليقات Ways to Incorporate Disruptive Innovation as Part of the Management Agenda A few days ago I was in a conversation with Adam Hartung, who observed brand managers are constrained, as a matter of practicality, to focusing exclusively on sustaining innovation. They normally don�... 7   14 تعليقات Is Cirque du Soleil the iPhone or the Seiko of Circus? An article about the Cirque du Soleil I recently read made me wonder whether we should think of Cirque du Soleil as the iPhone or the Seiko of Circus� Let�s take a look first at the differe... 7   6 تعليقات The Hybrid Innovation Approach to Manage Technological Disruptions Companies need to carefully think about the timing and way to adopt technological disruptions. Adopting technological disruption too late can squander competitive advantages, but adopting it too early... 5   5 تعليقات

نصائح خبير رؤى متقدمة حول Disruptive Innovation (الإنجليزية). ستجد هنا نصائح مهنية من قبل خبراء. Innovation Pitfalls Avoiding Innovation Traps Harvard Professor R. Moss Kanter describes 4 common innovation mistakes and corresponding remedies (HBR Nov 2006): 1. S... How to Find Good Product Ideas? List of 10 Approaches Discovering New-Product Ideas, Creative Approaches In his book �Product Leadership: Creating and Launching Superior New Products�, Robert Cooper suggests following ten way... Challenging the Existing Strategic Logic Finding New Markets A tool by Kim and Mauborgne is the "Four Actions Framework". This Four Actions Framework can be used to challenge the ex... The Simple-Cheap-Convenient Approach Addressing the Unmet Needs of Customers Based on Christensen�s model of disruptive innovation, Norton and Pine argue that experience innovation can effectively ... Distinguish Disruptive Technology Innovation From Disruptive Marketing Innovation! 2 Distinct Capabilities... It is necessary to distinguish between disruptive technology innovation and disruptive marketing innovation, since ther... How to Detect Consumer Needs that are Unmet? Product Innovation, New Product Development, Innovation Strategy In their article New Business Models in Emerging Markets" (Harvard Business Review, January-February 2011), Matthew J. E... Recent Innovation Trends | New Innovation Types Open innovation, User Innovation, Value Innovation, Bottom-up Innovation Roland Bel (2012) outlines and explains four types of innovations that have become more and more important since the las... Key Challenges of Internet Age for Management and for Product and Service Development R&D, Product Development, Service Development, Strategy, Marketing, Innovation, Visioning The Internet age represents a huge challenge for most businesses. Why? Because the Internet, wireless devices such as m... How to Think Differently in Innovation? How to Be Innovative, Innovative Thinking Strategy is always related with risk, due to market volatility. Also today�s volatility is increasing very fast. So inno... How to Design Experiments to Support Decision-making on Strategic Innovations Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes The probability of success of a major innovation is difficult to assess. Statistics and other datasets only provide info... Classes of Innovation | Sources of Innovation Innovation, Creativity, Organizational Innovativeness, Lateral Thinking, Out of the Box Thinking, Blue Ocean Strategy TWO CLASSES OF INNOVATION Innovation can be triggered or enabled by two broad classes: KNOWLEDGE PUSH: Innovation trig... How to Lead an Innovation Team Best Practices, Innovation Team Management In order to become a great innovation team leader, Ram Charan suggests in the article "P&G's Innovation Culture" (strate... Creating Organizations to Produce Breakthrough Innovations Best Practices, Critical Factors, Creating an Organization to lead Radical Innovation Since 50 years, the Pentagon�s Defense Advanced Research Projects Agency (DARPA) has been very successful in producing a... Innovating by Reconsidering Value Delivery Fundamental Innovation When innovating their business model, companies need to reconsider their value proposition from all perspectives. One of... Three Critical Capabilities in Developing a Strategic Corporate Disruptive Innovation Competence (Disruptive) Innovation Competence, Strategic Innovation Capability, Corporate Strategy, Innovation Leadership Skarzynski and Rufat-Latre (2011) discovered that the successes of disruptive innovators are driven by 3 critical capabi... Big-Bang Disruption Technological Innovation BBD is a term coined by Accenture gurus Larry Drownes and Paul F. Numes. Technological innovation lately started out fr... What Makes a Company Innovative? Innovation Best Practices, R&D Best Practices, Corporate Innovation A futurethink 2006 Innovation Tracker Survey mentions: - Ability to create a climate that continuously fosters innovat... Why Large Firms are Having Difficulties to Deal with Disruptive Innovations Innovation Management Christensen explains why many firms, especially large firms, have trouble with adapting and thus with surviving when dea... Predecessor of Christensen Technology-driven Change Theory The theory of Disruptive Innovation was actually not created by Christensen. It was described by Thomas Hugues, MIT Pres... How BOP Countries Can Disrupt Western Markets Disruptive Innovation, Bottom of the Pyramid, Country-level Strategy After the Second World War, Japan started to develop fast as a result of their disruptive innovation strategy. This disr... Designing Complex Products or Systems Through Iterative Rapid-cycle Prototyping Design Thinking, Disruptive Innovation, Blue Ocean Strategy, Introducing Complex Systems, Co-Creation Today, organizations are increasingly developing and designing new and complex products or systems. In other words, the ... Misunderstandings on the Concept of Disruptive Innovations Technology Innovation In their paper �A Reflective Review of Disruptive Innovation Theory�, the authors mention three misunderstandings on the... Why Some Technology Revolutions Take Off and Others Don't Adoption of New Technologies Back in 1962, Thomas Kuhn wrote �Structure of Scientific Revolutions�, in which he suggested that the entrenched interes... Geographic Dimension to Explain Disruptive Innovation in Emerging Countries Disruptive Innovation in Emerging Countries In the past, it was generally thought that the Western countries were the main sources of innovation while developing co...

مصادر المعلومات مصادر المعلومات المختلفة المتعلقة الإبداع التمزيقى. هنا سوف تجد POWERPOINTS، وأشرطة الفيديو، والأخبار، وما إلى ذلك لاستخدامها في المحاضرات وورش العمل الخاصة بك. Asymmetric Innovation Challenger or latecomer firms Presentation by Chris Wu on Asymmetric Innovation. The core concept of his new book steps from Clayton's Innovator's Sol... Disruptive Technologies Emergence of Competition Ron Adner and Peter B. Zemsky formalize the phenomenon of disruptive technologies that initially serve isolated market n... Introduction to Innovation and Disruptive Technologies Innovation Management, Innovation Strategy This presentations is an introduction into the concepts of Innovations and Disruptive Technologies. The following sectio... Explained: How can Innovative Players Beat Large, Established Firms? Disruptive Innovation, Innovation Strategy, Competition, Innovators Dilemma, Market Segmentation, Sustaining Innovation How is it possible that small entrants with limited resources can successfully compete with large, established firms tha... Prof. Clay Christensen Explains Disruptive Innovation Innovation Strategy, Strategic Marketing, Research and Development, Strategic Vision According to Professor Clay Christensen, a "disruptive innovation" is NOT a breakthrough innovation that makes good prod... Design Thinking for Innovation Innovation, Entrepreneurship, Design Thinking, CSR, Social Entrepreneurship, Social Innovation This presentation is about design thinking and the connection to social entrepreneurship. The presentation includes the ... Disruptive Innovation: Why Market Leaders Fail Disruptive Innovation, Innovation Strategy, Strategic Innovation, Product Development, Disruptive Technology In this animated video Prof. Robert Perrons explains Prof. Clayton Christensen`s Theory of Disruptive Technologies and h... Strategic Innovation Leadership Leadership, Strategic Leadership, Innovation Management Presentation about Strategic Innovation Leadership that includes the following sections: 1. Strategic Innovation Leader... Distinctive vs. Dynamic Capabilities Inside-out Business Strategy In this presentation it is about Distinctive Capabilities and Dynamic Capabilities. Distinctive Capabilities are present... Disruptive Innovation Diagram Innovation Management Download and edit this 12manage PowerPoint graphic for limited personal, educational and business use. Republishing in ...

روابط لمزيد من البحث القفز تلقائيًا إلى مصادر مفيدة أخرى بخصوص الإبداع التمزيقى. أخبار فيديو عروض   الكتب أكاديمي ويكيبيديا

قارن مع:  Product Life Cycle دورة حياة المنتج   |  Twelve Principles of the Network Economy الإثنا عشرة مبادئ من اقتصاد الشبكة   |  Bass Diffusion Model نموذج باز للانتشار   |  Ten Schools of Thought العشرة مدارس فى الفكر   |  Blue Ocean Strategy إستراتيجية المحيط الازرق   |  Positioning الوضعية   |  Innovation Adoption Curve منحنى التكيف مع الابتكار   |  Marketing Mix المزيج التسويقى   |  Forget Borrow Learn التغاضى, الاستعارة, التعلم   |  Four Trajectories of Industry مسارات تغير الصناعة الاربعة   |  Co-Creation الاتحاد فى الابتكار   |  Three Dimensional Business Definition تعريف الاعمال ثلاثى الابعاد

العودة لقائمة الادارة: التغير و التنظيم  |  التسويق والمبيعات  |  الاستراتيجية والابتكار

العديد من مناهج و نماذج و نظريات فى الادارة