الإبداع التمزيقى
لكريستنسن

مركز المعرفة

ماذا يكون الإبداع التمزيقى ؟ الوصف

نموذج الإبداع التمزيقى من كلايتون كريستنسن نظرية يمكن استعمالها لتصف تأثير التقنية الحديثة (التغير الثوريّ) على وجود الشركة. اطلق كلايتون كريستنسن أول عبارة عن التكنولوجيا التمزيقيّة في 1997 ، في كتابه - ازمة المبتكر: عندما تسبّب التقنية الحديثة الفشل للشركات الكبرى
لقد أبدى فى هذا الوقت و للمرة الثانية ان كل التنظيمات قد ماتت او حادت عن صناعاتهم (بسبب عرض نموذج جديد للعميل) فقد يتراءى ان التمزيق يأتي ، ولا يمكن فعل اى شىء حتى فات الاوان.

بانجاز مثل ما تقوم به الشركات الجيّدة المفترض فعلهّ - من حيث التوجه للاكثر اكتسابا من العملاء وتوجيه الاستثمارات حيث يوجد هامش الربح أكثر جاذّبية - الرائد فى الصناعة المؤسس يصبحوا على ممر الإبداعات الباقى وبترك انفسهم معرضة للتمزيق التكنولوجي كى تدفنهم. هذا يحدث لأنّ عمليات استبدال الموارد من الشركات المؤسسة تصمّم لتزيد الأرباح من خلال الإبداعات الباقية ، التىّ أساسا تتضمّن التصمّبم الجيّد ومصيدة الفأر للعملاء الموجودة أو اختراق قطاعات من الاسوق . عندما يظهر إبتداعات تمزيقيّة (بشكل خاصّ ارخص ، ابسط للاستعمال من المنتجات الموجودة التى تستهدف النهاية المنخفضة أو العملاء الجديدة كلّيّا) ، تشل الشركات المؤسسة . لديهم الحث لاختراق الاسواق الرفيعة بدلا من الدفاع عن الجديدة او نهاية المنخفضة للأسواق ، وأخيرا فالإبتداع التمزيقي يحسن ، يسرق حصص التسويق الكثيرة ، ويستبدل بالمنتج السائد .

أنواع الإبداع

للشركات خيارين أساسيين عندما تبحث عن بناء نمو حديث للأعمال. يمكنهم المحاولة الأخذ بالاسواق الموجودة من المنافس المحصّنة من الابداعات الباقية. أو يمكنهم المحاولة للاخذ بالمنافسة من الابتداعات التمزيقيّة التى تخلق اسواق جديدة أو الأخذ بجذور اسوا العملاء.

هناك نوعين بارزين من الإبتداعات التمزيقيّة. يخلق النوع أولى سوق جديد باستهداف غير العملاء. يتنافس الثاني في النهاية المنخفضة من السوق المؤسّس .
 

أصل نموذج الإبداع التمزيقى . التاريخ

بحث ودراسات كريستنسن في هارفارد.

إستخدام طريقة الإبداع التمزيقى . التطبيقات

• كلّ أنواع الشركات - كما يمكن ان تتاثر بإبداع/تغير التكنولوجيا .

خطوات داخل الإبداع التمزيقى. العملية

• يبدي النموذج أنّ ، بما أنّ الاداءة المطلوب من العملاء فى السوق الموجود يزداد بمرور الوقت ، يتمّ كذلك توفير الاداء ضمن نموذج التكنولوجيّا. غالبا ما يكون لدى تحسين الاداء المتاح مسار مختلف عن مسار تحسين الاداء الذى يطلبه العميل - انظر الشكل. عندما يختلف انحدار المسار ، والاداء المتوفر يجاوز الاداء المطلوب ، فالتقنية الحديثة التى كانت اداء تنافسي فقط في الاسواق البعيدة وعالية المستوى قد تهاجر الى شبكة اخرى للعميل. مما يوفر مبتكرين والدفع بعملاء جديدة ، الذين حكموا على عروضهم على انها دون المستوى سابقا ؛ ويمكّنهم لتقديّم أسّس أسواق رئيسيةّ للمجموعة الجديدة من قيمة الاداء التى اصبحت الآن أكثر توافق من النموذج الحالى.
• يرتبط التمزيق والسلعة يدا بيد فى الواقع. الشركة التى تتجاوز فى الاستهداف ، لا تستطيع ببساطة ان تربح فالشركة التى تحسن المنتج إلى الدرجة الاكثر من جيّدة ستكفى العملاء أن تستخدمه و الدفع له. إمّا سيسرق التمزيق أسواقه ، أو ستسرق السلعة أرباحه. اثناء ميول الموجات الجديدة للتمزيق التى تتم فى الصناعة ، سيتم التوجه نحو المال عبر سلسلة القيمة بمرور الوقت. واثناء حدوث هذا، فالشركات التى تضع نفسها في بؤرة سلسلة القيمة وحيث يكون الاداء غير جيد بدرجة كافية ستنجح لتحقيق الربح.

حدود الإبداع التمزيقى. السيئات

• الإبداع التمزيقى يتطلّب عملية منفصلة إستراتيجية . هذه العملية ينبغي ان تكون طارئة ومركزة على الفرص الغير متوقعة ، و المشاكل والنجاح ، بدلا من التركيز على الفهم المطور عن ما الذى يعمل وماّ لا يعمل .
• بدلا من تصميّم المنتجات والخدمات التىّ تخاطب السلوك الحالي للعملاء الموجودة ، فالأهداف الموجهة للناس يجب ان تتوافق مع تصميم الابتكارات. فهم ما يحتاجه الناس حقّا بصفة عامة بعيد عن المتاح.
• الأعمال التمزيقيّة لا تستطيع تحقيّق أرباح عالية جدّا سريعة ، لطبيعتهم من حيث مخاطبة السوق الجديد ، أو مخاطبة النهاية المنخفضة للأسواق الموجودة كما تعتمد المغامرة بدرجة متزايدة على قليل من الصبر فى الأعمال لاستلاّم أرباح,.

افتراضات الإبداع التمزيقى. الشروط

تخاطر الشركات حتى الموت مع القرارات التى تتجاهل التكنولوجيا والتى لا تخاطب حاجات العملاء ، كما تصبح مميتة عند وجود مساران مثالان من تفاعل التقدم .

كتاب: Clayton M. Christensen - The Innovator's Dilemma

كتاب: Clayton M. Christensen - The Innovator's Solution

كتاب: Clayton M. Christensen - Seeing What's Next 

المنتدى موضوع جديد الإبداع التمزيقى المنتدى. The Jobs to be Done Approach (JTBD) and Disruptive Innovation BACKGROUND The theory of disruptive innovation helps companies navigate threats coming from their external environm (...) 23   9 تعليقات Disruptive Change and HR Innovation is necessary and mandatory for a firm to be competitive in the current operating business environment. Howev (...) 14   1 تعليقات WHAT is Being Innovated? The 4 Ps of Innovation There are actually 4 things or objects that one can innovate: 10   Timing is Important to Make an Innovative Idea Disruptive America had to be discovered more than once, until it really had been discovered. The Apple Newton was a superior answer (...) 8   10 تعليقات Leadership and Taking Action Don't forget the important point of taking action after all the theorising! Sometimes I think it's more down to the lead (...) 8   Asymmetric Innovation Asymmetric Innovation = Asymmetric Situation + Customer Value. Asymmetric Situation is a resulting none-direct-comp (...) 7   Innovation Ideas in Economic Slowdowns Innovation has always been the hallmark of doing good business. A lot of products that we enjoy today that were develope (...) 6   4 تعليقات Disruptive Innovation or Improved Technology? Disruptive innovation is only a means of improving existing products as it creates new, better and unexpected sets of va (...) 5   2 تعليقات Slow Innovation: PROs, CONs and Tips When we talk about innovation, we often associate it with disruptive innovation efforts / large-scale processes that cha (...) 5   Business Model Innovation Dear all fans of Clay! 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If not whats the difference between the two? (...) 4   3 تعليقات Leadership Skills / Approaches for Successful Innovation Innovation leadership requires other approaches than general leadership for the core business. Furr and Dyer (2014) outl (...) 4   34 تعليقات A Disruptive Innovation Questions what we Don't Know It's hard to change. This holds for organisations and people. A disruptive innovation questions what we know and exposes (...) 4   Disruptive Innovation: What Causes the Creative Leap? What causes the difference in magnitude of creative leap? One may create a quantum leap, but other innovations may not b (...) 4   16 تعليقات The Resources-Processes-Values (RPV) Framework The resources-processes-values (RPV) framework is a useful tool to understand why big companies fail in responding to di (...) 4   1 تعليقات The Word 'Disruptive' in Disruptive Innovation I wonder if the term 'disruptive' is in fact the appropriate word. If it's agreed that it means: unexpected, large (...) 3   2 تعليقات Better Input from Consumers Needed for Disruptive Innovation Technological innovations bring positivity, a better quality of life. But have they considered those without access to n (...) 3   2 تعليقات What is Disruptive Innovation Exactly? Definition A "definition" of Disruptive Innovation that's frequently quoted is one which is located on Christensen's website. It re (...) 3   5 تعليقات Are Clayton Christensen�s Disruptive Innovation Characteristics Useful in Practice? A recent write up published in MIT Sloan Management Review concludes that Disruptive Innovation theory is "not very usef (...) 3   Leapfrogging Technologies by Developing Countries Leapfrogging is a way for developing countries to benefit from earlier skills and advancements of the developed world by (...) 3   Is Disruptive Innovation Radical? 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أفضل الممارسات مواضيع المناقشة الأعلى تصنيفا حول الإبداع التمزيقى. ستجد هنا أهم الأفكار والاقتراحات العملية. Innovation Strategy: The Three Horizons of Growth (McKinsey) One of ways of thinking about innovation strategy is to use the 3 Horizons of Growth developed by Steve Coley at McKinse (...) 56   52 تعليقات Disruptive versus Incremental Innovation Typically, Incremental Innovation exploits existing forms or technologies... Improves upon something that already exists (...) 27   13 تعليقات Disruptive Innovation: Product versus Platform DISRUPTIVE PLATFORMS often have a bigger impact than disruptive products. Some examples: Uber owns no vehicle, (...) 25   14 تعليقات Strategic Options for Old-Technology Firms What should be the strategic response of old-technology firms when a promising new technology shows up? Typically firms (...) 22   7 تعليقات Impact of the New Technology Our countries are not concerned by this issue because not developed. We are only getting negative impacts due to this te (...) 20   1 تعليقات Tips for Innovation Strategy As a part of corporate success factor development process, we have found a need to build up an "Innovation Strategy". Ca (...) 20   10 تعليقات Typical Disruptive Technologies It is important that business and policy leaders understand which technologies might matter to them and prepare accordin (...) 16   How to Develop Disruptive Innovation Skills? I believe disruptive innovation skills can be mostly taught. Beyond the associative skills which is cognitive, the (...) 15   4 تعليقات Diversity of Perspective is Key to Disruptive Innovation �All new ideas are combinations of old ideas, but not all idea combinations are created equal,� writes Frans Johannsen.< (...) 14   9 تعليقات How to Find Innovative Ideas? From Analogous Markets... When trying to find innovative ideas for your organization, several studies have revealed that it is highly valuable to (...) 11   3 تعليقات How to Sustain Disruptive Innovation? After gaining entry into some (new) market segment through disruptive innovation, how do you SUSTAIN your position and g (...) 10   26 تعليقات Ways to Incorporate Disruptive Innovation as Part of the Management Agenda A few days ago I was in a conversation with Adam Hartung, who observed brand managers are constrained, as a matter of pr (...) 7   14 تعليقات Is Cirque du Soleil the iPhone or the Seiko of Circus? An article about the Cirque du Soleil I recently read made me wonder whether we should think of Cirque du Soleil as the (...) 7   6 تعليقات The Hybrid Innovation Approach to Manage Technological Disruptions Companies need to carefully think about the timing and way to adopt technological disruptions. Adopting technological di (...) 5   5 تعليقات

نصائح خبير رؤى متقدمة حول Disruptive Innovation (الإنجليزية). ستجد هنا نصائح مهنية من قبل خبراء. Innovation Pitfalls Avoiding Innovation Traps Harvard Professor R. Moss Kanter describes 4 common innovation mistakes and corresponding remedies (HBR Nov 2006): 1. S (...) How Can Incumbents Respond to Disruptors? 5 Strategic Options in Reaction to Disruptors In recent years, the challenges to incumbent majors across industries have come mainly from low-cost competitors and fr (...) How to Find Good Product Ideas? List of 10 Approaches Discovering New-Product Ideas, Creative Approaches In his book �Product Leadership: Creating and Launching Superior New Products�, Robert Cooper suggests following ten way (...) Challenging the Existing Strategic Logic Finding New Markets A tool by Kim and Mauborgne is the "Four Actions Framework". This Four Actions Framework can be used to challenge the ex (...) 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مصادر المعلومات مصادر المعلومات المختلفة المتعلقة الإبداع التمزيقى. هنا سوف تجد POWERPOINTS، وأشرطة الفيديو، والأخبار، وما إلى ذلك لاستخدامها في المحاضرات وورش العمل الخاصة بك. Asymmetric Innovation Challenger or latecomer firms Presentation by Chris Wu on Asymmetric Innovation. The core concept of his new book steps from Clayton's Innovator's Sol (...) Disruptive Technologies Emergence of Competition Ron Adner and Peter B. Zemsky formalize the phenomenon of disruptive technologies that initially serve isolated market n (...) Introduction to Innovation and Disruptive Technologies Innovation Management, Innovation Strategy This presentations is an introduction into the concepts of Innovations and Disruptive Technologies. The following sectio (...) Explained: How can Innovative Players Beat Large, Established Firms? Disruptive Innovation, Innovation Strategy, Competition, Innovators Dilemma, Market Segmentation, Sustaining Innovation How is it possible that small entrants with limited resources can successfully compete with large, established firms tha (...) Prof. Clay Christensen Explains Disruptive Innovation Innovation Strategy, Strategic Marketing, Research and Development, Strategic Vision According to Professor Clay Christensen, a "disruptive innovation" is NOT a breakthrough innovation that makes good prod (...) Design Thinking for Innovation Innovation, Entrepreneurship, Design Thinking, CSR, Social Entrepreneurship, Social Innovation This presentation is about design thinking and the connection to social entrepreneurship. The presentation includes the (...) Disruptive Innovation: Why Market Leaders Fail Disruptive Innovation, Innovation Strategy, Strategic Innovation, Product Development, Disruptive Technology In this animated video Prof. Robert Perrons explains Prof. Clayton Christensen`s Theory of Disruptive Technologies and h (...) Strategic Innovation Leadership Leadership, Strategic Leadership, Innovation Management Presentation about Strategic Innovation Leadership that includes the following sections: 1. Strategic Innovation Leader (...) Distinctive vs. Dynamic Capabilities Inside-out Business Strategy In this presentation it is about Distinctive Capabilities and Dynamic Capabilities. Distinctive Capabilities are present (...) Disruptive Innovation Diagram Innovation Management Download and edit this 12manage PowerPoint graphic for limited personal, educational and business use. Republishing in (...)

روابط لمزيد من البحث القفز تلقائيًا إلى مصادر مفيدة أخرى بخصوص الإبداع التمزيقى. أخبار فيديو عروض الكتب ويكيبيديا

قارن مع:  Product Life Cycle دورة حياة المنتج   |  Twelve Principles of the Network Economy الإثنا عشرة مبادئ من اقتصاد الشبكة   |  Bass Diffusion Model نموذج باز للانتشار   |  Ten Schools of Thought العشرة مدارس فى الفكر   |  Blue Ocean Strategy إستراتيجية المحيط الازرق   |  Positioning الوضعية   |  Innovation Adoption Curve منحنى التكيف مع الابتكار   |  Marketing Mix المزيج التسويقى   |  Forget Borrow Learn التغاضى, الاستعارة, التعلم   |  Four Trajectories of Industry مسارات تغير الصناعة الاربعة   |  Co-Creation الاتحاد فى الابتكار   |  Three Dimensional Business Definition تعريف الاعمال ثلاثى الابعاد

العودة لقائمة الادارة: التغير و التنظيم  |  التسويق والمبيعات  |  الاستراتيجية والابتكار

العديد من مناهج و نماذج و نظريات فى الادارة