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¿qué es la Innovación Disruptiva? Explicación
El modelo de Innovación Disruptiva de Clayton Christensen es una teoría que se puede utilizar para describir el impacto de las nuevas tecnologías (cambio revolucionario) en la existencia de una firma. Clayton Christensen primero acuñó las tecnologías “quebrantadoras” de la frase en 1997, en su libro “el dilema del innovador: Cuando las nuevas tecnologías hacen las grandes firmas fallar”.
Él mostró que repetidamente casi todas las organizaciones que “murieron” o fueron desplazadas de sus industrias (debido a un nuevo paradigma de ofertas al cliente) pudieron haber visto esta disrupción, pero no notaron nada sino hasta que fue demasiado tarde.
Haciendo lo que se supone que hacen las buenas compañías - atender a sus clientes más rentables y dirigiendo el enfoque de sus inversiones donde están los márgenes más atractivos de rentabilidad - los líderes establecidos de la industria, están en una trayectoria de innovaciones sostenidas y quedan abiertos para que las innovaciones radicales no los entierren. Esto sucede porque los procesos de asignación de recursos de las compañías se diseñan para maximizar beneficios a través de las innovaciones sostenibles, que esencialmente implica diseñar, una cada vez mejor, trampa de ratón para los clientes existentes o los segmentos de mercado más atractivos. Cuando emergen las innovaciones radicales (típicamente nuevas versiones de productos ya existentes, pero más baratos y simples de usar, que apuntan a clientes marginales o a clientes enteramente a nuevos), las compañías establecidas están paralizadas. Ellas estan casi siempre motivadas para ir por más mercado que para defender mercados nuevos o marginales, y la Innovación Disruptiva mejora, roba, más participación de mercado, y substituye en última instancia, al producto reinante.
Tipos de innovación
Las compañías tienen dos opciones básicas cuando buscan construir negocios florecientes. Pueden intentar tomar un mercado existente de un competidor atrincherado con innovaciones sostenibles. O pueden intentar tomar parte de los mercados nuevos que ha creado un competidor con innovaciones radicales o sino, "robándole" alguno de los clientes que este competidor considera como no atractivos para su cartera.
Hay dos tipos distintos de Innovación Disruptiva. El primer tipo crea un nuevo mercado apuntando a no consumidores. El segundo compite en el extremo inferior de un mercado establecido.
Origen del modelo del Innovación Disruptiva. Historia
Investigación y estudios de Christensen en Harvard.
Uso del método de Innovación Disruptiva. Aplicaciones
- En toda las clases de compañías - que puedan ser afectadas por la innovación tecnológica/cambio.
Pasos de la Innovación Disruptiva. Proceso
- El modelo muestra que, como el desempeño exigido por los clientes de un mercado existente aumenta luego en un cierto plazo, entonces,también lo hace el desempeño proporcionado dentro de un paradigma tecnológico. La mejoría del desempeño proporcionado tiene a menudo una trayectoria distinta a la trayectoria de la mejoría del desempeño exigida por los clientes (véase el recuadro). Cuando difieren las cuestas de la trayectoria, y el desempeño proporcionado excede el desempeño exigido, las nuevas tecnologías que eran solamente competitivas en alejados nichos de mercado, pueden emigrar hacia otras redes de clientes. Esto provee a los innovadores de un vehículo para llegar a clientes nuevos, que anteriormente podrían haber visto su oferta como inferior al promedio; y les permite ofrecer a estos mercados establecidos un nuevo grupo de atributos de valor del desempeño que ahora son más relevantes que los del paradigma actual.
- La interrupción y la acomodación van realmente de común acuerdo. Una compañía que llega más allá, no simplemente gana (una firma que mejora un producto al punto que es considerada más que buena, es normal que reciba un margen adicional por dichos productos). O la interrupción robará sus mercados, o la acomodación robará sus beneficios. Mientras que las ondas nuevas de la innovación barren una industria, el lugar donde estará el dinero se desviará a través de la cadena de valor a través del tiempo. Mientras que esto sucede, las compañías que se han posicionado en un punto de la cadena de valor donde el desempeño no es todavía suficientemente bueno, capturarán el beneficio.
Limitaciones de la Innovación Disruptiva. Desventajas
- El Innovación Disruptiva requiere un proceso separado de la estrategia. Este proceso debe ser emergente y centrado en las oportunidades inesperadas, problemas y éxitos, más bien que previsto y centrado en la comprensión mejorada de qué trabaja y de qué no lo hace.
- En vez de diseñar los productos y los servicios que atienden el comportamiento actual de clientes actuales, los planes subyacentes del personal deben dirigirse al diseño de innovaciones. Entender lo que realmente necesita la gente está sin embargo lejos de ser fácil.
- Los negocios quebrantadores no pueden lograr los beneficios grandes muy rápidos, pagado a a su naturaleza (que trata nuevos mercados, o tratando el extremo inferior de mercados existentes). Los capitalistas de las empresa son cada vez más impacientes para que los negocios entreguen beneficios.
Supuestos de la Innovación Disruptiva. Condiciones
Muerte del riesgo de las compañías con las decisiones para no hacer caso de las tecnologías que no aparecen tratar sus necesidades de clientes, como llegan a ser fatales cuando la trayectoria paradigmática dos del progreso interactiva.
Libro: Clayton M. Christensen - The Innovator's Dilemma - 
Libro: Clayton M. Christensen - The Innovator's Solution -
Libro: Clayton M. Christensen - Seeing What's Next -
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 El Exito de la Innovacion Radical
Buen dia amigos, el exito de la innovacion radical, ya que es perturbadora, segun experimente, depende de la madurez de la organizacion a quien le toca sufrirla. Digo sufrirla porque lo nuevo y distinto suele generar resistencia....
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Platform Disruptions
Disruptive platforms are often much bigger than disruptive products. Some examples:
- Uber owns no vehicle, but is still the largest taxi company in the world
- Alibaba has no inventory, but is yet the greatest ...
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The Resources-Processes-Values (RPV) Framework
The resources-processes-values (RPV) framework is a useful tool to understand why big companies fail in responding to disruption:
- RESOURCES are usually assets like technology, fund and people.
- PROCESSES are how organisati...
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Slow Innovation: PROs, CONs and Tips
When we talk about innovation, we often associate it with disruptive innovation efforts / large-scale processes that change an organization’s business model or products quite radically. But, there is a slower form of innovation that needs attention a...
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Leapfrogging Technologies by Developing Countries
Leapfrogging is a way for developing countries to benefit from earlier skills and advancements of the developed world by skipping altogether a technological stage. For example, many developing countries have implemented mobile technologies by going w...
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What is Disruptive Innovation Exactly? Definition
A "definition" of Disruptive Innovation that's frequently quoted is one which is located on Christensen's website. It reads:
"DISRUPTIVE INNOVATION describes a process by which a product or service takes root initially in simple appli...
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Is Disruptive Innovation Radical?
Disruptive Innovation is often incorrectly described as a radical rather than incremental change in technology. In fact, one of the fundamental elements of Christensen’s work was to illustrate that market incumbents rather than entrants are mainly re...
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Disruptive Innovation: What Causes the Creative Leap?
What causes the difference in magnitude of creative leap? One may create a quantum leap, but other innovations may not be that significant. Is there a process to manifest and channelize creative energy? Obviously many people were and are exist...
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Better Input from Consumers Needed for Disruptive Innovation
Technological innovations bring positivity, a better quality of life. But have they considered those without access to normal technology, to achieve current level of innovation?
A little prudence must be used in terms of consumption, since there...
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The Word 'Disruptive' in Disruptive Innovation
I wonder if the term 'disruptive' is in fact the appropriate word.
If it's agreed that it means: unexpected, large scale, sudden, different approach innovation or large unexpected / clever changes to a product (or something similar) which will c...
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Disruptive Innovations Question our Knowledge
It's hard to change. This holds for organisations and people. A disruptive innovation questions what we know and exposes that we don't know, what we don't know.
It's an issue of complexity and requires a complex way forward of moving from certai...
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How to Sustain Disruptive Innovation?
After gaining entry into some (new) market segment through disruptive innovation, how do you SUSTAIN your position and growth...
Does that require other cycles of disruptive innovation, or will regular incremental innovation do?...
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Distinguishing Three Types of Innovation
Christensen (2014) argues that investing in different types of innovation will influence markets and firms in different ways. Therefore it is important to make a distinction between the different types of innovations, and when assessing them to use a...
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Leadership Skills / Approaches for Successful Innovation
Innovation leadership requires other approaches than general leadership for the core business. Furr and Dyer (2014) outline some unique leadership skills/approaches required for successful innovation:
1. RATHER THAN DICTATING...
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Innovación Disruptiva Grupo de Interés Especial
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Innovación Disruptiva Educación y Eventos
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 How to Find Innovative Ideas? From Analogous Markets...
When trying to find innovative ideas for your organization, several studies have revealed that it is highly valuable to access expertise from outside your area of expertise. This is - according to Frane, Poetz and Schreier (2013) - because the degree...
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Innovation Strategy: The Three Horizons of Growth (McKinsey)
One of ways of thinking about innovation strategy is to use the 3 Horizons of Growth developed by Steve Coley at McKinsey.
The framework provides a useful mold to formulate an organization’s product and service portfolio strategy. It's a...
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Strategic Options for Old-Technology Firms
What should be the strategic response of old-technology firms when a promising new technology shows up? Typically firms respond by either
1. Fighting the new technology, or
2. Trying to make a transition to the new technol...
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Tips for Innovation Strategy
As a part of corporate success factor development process, we have found a need to build up an "Innovation Strategy". Can anybody give good hints or examples of what to or not to take into consideration?...
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Disruptive versus Incremental Innovation
Typically, Incremental Innovation exploits existing forms or technologies... Improves upon something that already exists or reconfigures an existing form or technology to serve some other purpose... It is other wise called marginal or continuo...
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How Can Incumbents Respond to Disruptors?
In recent years, the challenges to incumbent majors across industries have come mainly from low-cost competitors and from dotcoms (e.g. British Airwa...
Usage (application): 5 Strategic Options in Reaction to Disruptors
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How to Find Good Product Ideas? List of 10 Approaches
In his book “ Product Leadership: Creating and Launching Superior New Products”, Robert Cooper suggests following ten ways to great new-product ...
Usage (application): Discovering New-Product Ideas, Creative Approaches
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Innovation Pitfalls
Harvard Professor R. Moss Kanter describes 4 common innovation mistakes and corresponding remedies (HBR Nov 2006):
1. STRATEGY MISTAKES - Seeking...
Usage (application): Avoiding Innovation Traps
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Challenging the Existing Strategic Logic
A tool by Kim and Mauborgne is the " Four Actions Framework". This Four Actions Fr...
Usage (application): Finding New Markets
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The Simple-Cheap-Convenient Approach
Based on Christensen’s model of disruptive innovation, Norton and Pine argue that experience innovation can effectively disrupt traditional competitor...
Usage (application): Addressing the Unmet Needs of Customers
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Distinguish Disruptive Technology Innovation From Disruptive Marketing Innovation!
It is necessary to distinguish between disruptive technology innovation and disruptive marketing innovation, since there is no perfect interaction an...
Usage (application): 2 Distinct Capabilities...
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How to Detect Consumer Needs that are Unmet?
In their article New Business Models in Emerging Markets" (Harvard Business Review, January-February 2011), Matthew J. Eyring, Mark W. Johnson, and Ha...
Usage (application): Product Innovation, New Product Development, Innovation Strategy
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Key Challenges of Internet Age for Management and for Product and Service Development
The Internet age represents a huge challenge for most businesses. Why?
- Because the Internet, wireless devices such as mobile phones in co...
Usage (application): R&D, Product Development, Service Development, Strategy, Marketing, Innovation, Visioning
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Recent Innovation Trends | New Innovation Types
Roland Bel (2012) outlines and explains four types of innovations that have become more and more important since the last decade. These recent inno...
Usage (application): Open innovation, User Innovation, Value Innovation, Bottom-up Innovation
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How to Think Differently in Innovation?
Strategy is always related with risk, due to market volatility. Also today´s volatility is increasing very fast. So innovate thinking is a must...
Usage (application): How to Be Innovative, Innovative Thinking
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How to Lead an Innovation Team
In order to become a great innovation team leader, Ram Charan suggests in the article "P&G's Innovation Culture" (strategy+business, Autumn 2008, Issu...
Usage (application): Best Practices, Innovation Team Management
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Innovating by Reconsidering Value Delivery
When innovating their business model, companies need to reconsider their value proposition from all perspectives. One of the perspectives is how compa...
Usage (application): Fundamental Innovation
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Creating Organizations to Produce Breakthrough Innovations
Since 50 years, the Pentagon’s Defense Advanced Research Projects Agency (DARPA) has been very successful in producing an incredible amount of breakth...
Usage (application): Best Practices, Critical Factors, Creating an Organization to lead Radical Innovation
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How to Design Experiments to Support Decision-making on Strategic Innovations
The probability of success of a major innovation is difficult to assess. Statistics and other datasets only provide information about past beha...
Usage (application): Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes
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Classes of Innovation | Sources of Innovation
TWO CLASSES OF INNOVATION
Innovation can be triggered or enabled by two broad classes:
- KNOWLEDGE PUSH: Innovation triggered...
Usage (application): Innovation, Creativity, Organizational Innovativeness, Lateral Thinking, Out of the Box Thinking, Blue Ocean Strategy
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Why Large Firms are Having Difficulties to Deal with Disruptive Innovations
Christensen explains why many firms, especially large firms, have trouble with adapting and thus with surviving when dealing with external disruptive ...
Usage (application): Innovation Management
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Big-Bang Disruption
BBD is a term coined by Accenture gurus Larry Drownes and Paul F. Numes.
Technological innovation lately started out from the low-end. Initially ...
Usage (application): Technological Innovation
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What Makes a Company Innovative?
A futurethink 2006 Innovation Tracker Survey mentions:
- Ability to create a climate that continuously fosters innovation
- Creative think...
Usage (application): Innovation Best Practices, R&D Best Practices, Corporate Innovation
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Three Critical Capabilities in Developing a Strategic Corporate Disruptive Innovation Competence
Skarzynski and Rufat-Latre (2011) discovered that the successes of disruptive innovators are driven by 3 critical capabilities, which are important le...
Usage (application): (Disruptive) Innovation Competence, Strategic Innovation Capability, Corporate Strategy, Innovation Leadership
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Predecessor of Christensen
The theory of Disruptive Innovation was actually not created by Christensen. It was described by Thomas Hugues, MIT Press in 1984 in the paper "The Ev...
Usage (application): Technology-driven Change Theory
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How BOP Countries Can Disrupt Western Markets
After the Second World War, Japan started to develop fast as a result of their disruptive innovation strategy. This disruptive innovation process init...
Usage (application): Disruptive Innovation, Bottom of the Pyramid, Country-level Strategy
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Designing Complex Products or Systems Through Iterative Rapid-cycle Prototyping
Today, organizations are increasingly developing and designing new and complex products or systems. In other words, the complexity of the design proce...
Usage (application): Design Thinking, Disruptive Innovation, Blue Ocean Strategy, Introducing Complex Systems, Co-Creation
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Misunderstandings on the Concept of Disruptive Innovations
In their paper “A Reflective Review of Disruptive Innovation Theory”, the authors mention three misunderstandings on the concept of disruptive innovat...
Usage (application): Technology Innovation
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Why Some Technology Revolutions Take Off and Others Don't
Back in 1962, Thomas Kuhn wrote “Structure of Scientific Revolutions”, in which he suggested that the entrenched interests in an old paradigm will res...
Usage (application): Adoption of New Technologies
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Geographic Dimension to Explain Disruptive Innovation in Emerging Countries
In the past, it was generally thought that the Western countries were the main sources of innovation while developing countries were seen as recipient...
Usage (application): Disruptive Innovation in Emerging Countries
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Noticias
Radical Innovacion
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Noticias
Radical Cambio
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Vídeos
Radical Innovacion
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Vídeos
Radical Cambio
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Presentaciones
Radical Innovacion
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Presentaciones
Radical Cambio
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Más
Radical Innovacion
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Más
Radical Cambio
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Compare Innovación Disruptiva con: Ciclo de Vida del Producto | Doce Principios de la Economía de la Red | Modelo de Difusión de Bass | Diez Escuelas de Pensamiento Estratégico | Estrategia Océano Azul | Posicionamiento | Teoría de la Difusión de Innovaciones | Mezcla de Mercadotecnia | Olvidar, Tomar Prestado y Aprender | Cuatro Trayectorias de Cambio de la Industria | Co-Creación | Definición Tridimensional del Negocio
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