Disruptive versus Incremental Innovation

Disruptive Innovation
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Disruptive Innovation > Best Practices

Jnanesh Kalbag
Typically, Incremental Innovation exploits existing forms or technologies... Improves upon something that already exists or reconfigures an existing form or technology to serve some other purpose... It is other wise called marginal or continuous innovation. It primarily serves existing markets. Radical Innovation is a departure from existing form or technology to a completely new thing in this world. Also called as breakthrough or discontinuous or disruptive innovation. It has the potential to upset industry's business model, standards. Primarily serves emerging markets. (...) Read more? Sign up for free

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Disruptive vs Incremental innovation

After having read the book and the wikipedia entry I have to disagree with Jnanesh definition. The wikipedia entry (that I consider correct) reads: "Disruptive technology and disruptive innovation are terms used in business and technology literature to describe innovations that improves a product or service in ways that the market does not expect, typically by being lower priced or designed for a different set of consumers."
So disruptive innovation does not have to use a technology that is "new in this world", it may simply serve a market that is currently non-consumptive...


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