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Innovation Strategy: The Three Horizons of Growth (McKinsey)
Charles Alter, Consultant, United States, Member
One of ways of thinking about innovation strategy is to use the 3 Horizons of Growth developed by Steve Coley at McKinsey.
The framework provides a useful mold to formulate an organization’s product and service portfolio strategy. It's a diagnostic tool that allows for evaluating the health of a product/service strategy pipeline and for setting up the alignment of short, medium, and long term (innovation) plans of an organization. The model describes 3 innovation horizons in the following manner:
 - Horizon #1: The Core Business that is most associated with the company in its current state. This typically is an established business that requires most of the attention of the company’s employees and generates the bulk of the sales volume, cash flow a...
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Three Horizons Concept
Jeff Miles, Business Consultant, Australia, Member Great thought prompter. I will use this at my next client meeting as an ice breaker and see what they come up with.
Thanks Charles.... |
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New Ventures have only Horizon 3
Edith Ohri Why starting with a core business when in new ventures many times the business is in the future, i.e. horizon 3 without passing the first 2 suggested ... |
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3 Horizons of Growth
Jorge Urrea, Consultant, Mexico, Member I agree with Edith Ohri and, as usually, the article only presents the "what" to do and not the "how" to do.... |
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Three Horizons: Why?
Vincenzo Rogione, Management Consultant, Italy, Member Though I appreciate Charles' comment, in my opinion the framework appears conceptually obvious and does not provides much practical conclusions... |
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Extensions for the 3 Horizons of Growth
Anna hanooman, ICT Consultant, Trinidad and Tobago, Member I agree with Ohri. In my humble opinion, the three horizons listed are not necessarily engines of innovation or growth since it seems to be based on t... |
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Three Horizons of Growth is in Practice for Ages
M Y Zainudeen, Management Consultant, Sri Lanka, Member Edith is correct, not only this model is in the school books, it has been practiced in the real world for centuries. There are many business entities ... |
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How to Implement the 3 Horizons within 1 Company
simon haafs, Student (MBA), Netherlands, Member I underscribe the model. The challenge is to integrate the the three horizons within one company, essential for succes. It needs though differe... |
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3 Horizons : Sources for Ideas for Innovation
Gary Stead, Director, United Kingdom, Member It seems the real innovation is in horizon 3. The open question is "Where to hunt for the ideas to put into the mixer". Procurement leaders will tell ... |
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Balancing Product's Innovations and Future Products
MdL Mario TERRALAVORO, Interim Manager, Italy, Member The 3 Horizons combine looking at future products developments and new trends of the market and new consumer's trend with improve the current products... |
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3 Preparation Stages for Horizons of Growth
Feraidoon Bakhtiari, CxO / Board, Iran, Member I like the idea and I share the concepts with participants in my workshops. But prior to that you need to scan the environment in order to iden... |
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The Three Horizons and Competitiveness
SAMUEL NDUATI MBUGUA, Management Consultant, Kenya, Member Whereas the main objective of the three horizons is the development of an innovation strategy, its emphasis is on the development of the competitive s... |
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Three Horizons of Growth
Leodegardo M. Pruna, Professor, Philippines, Member The first horizon to my mind is where an enterprise should maintain both a comparative and competitive advantage. The second horizon is where an enter... |
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Three Horizons of Growth are Practical
Sorni Tindanzo Namateng, Student (University), Ghana, Member Thank you Charles, today is my first time at 12manage and its obvious I've been missing a lot. This three horizons of growth model sounds rather pract... |
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Look out of the Window and see 3 Horizons
Falk Heinrichsohn, Business Consultant, Portugal, Member The three horizon approach may help with the problem of innovation of companies if management is involved too much in maintenance engineering. If they... |
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Time is Important Point
Dr zahra gheidar, Consultant, Iran, Member Certainly, these frameworks are usual steps for establishing a company but, we should consider that innovation and entrepreneurship will not create an... |
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Don't Focus too much on Horizon 1
Aladdien Mohamed, Manager, Saudi Arabia, Member Actually I have a comment on stage 1. Organizations should not consider its current form as their main business nor keep defending its existence all t... |
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Senior Managers Should Focus on Horizons 2 and 3
Jaap de Jonge, CEO, Netherlands, Editor That's right, the 3 horizons of growth are especially useful for top managers to remind them of the 3 levels of thinking about the future of their fir... |
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Where are the Resources..
Cristina Isenrath, Director, Argentina, Member @ Gary Stead: more looking inside ourselves... To find resources we need to have time to think, to care about ourselv... |
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Protect your Bread and Butter First
GAMANSON, Management Consultant, Sri Lanka, Member Any business has to ensure first it survives in the short and middle terms and it is the core business that generates revenue for survival. Hence as t... |
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Consistent Context Using Horizons
Martin Kerr, Project Manager, Australia, Member In our organisation the 3 horizons are standard dialogue. Whilst most people within our organisation see them as timelines rather than capabilities, ... |
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Consider the Reasons for Growth in 3 Horizons
FUNSHO, Accountant, Nigeria, Member Business growth cannot be limited to these 3 horizons. We need to critically consider the widening future in line with the business objective. As soon... |
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Transversal Innovation
ENRIQUE CARLOS POZO, Project Manager, Spain, Member I think the three horizons must be parallels, not serial. The graphic gives an idea of each stage beginning when the horizon before is finished.
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Quite Useful Model for our Organisation
Htin Kyaw Myint, Manager, Myanmar, Member In fact, it is quite a good model for our organization, which is currently declining slowly and could use a systematic view at these 3 horizons.... |
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Model for Industries That Have Complex Logistics
KATHRYN STEINER, MBA, Entrepreneur, United States, Member This model would be interesting to translates into businesses such as the food service industry, where logistics can be complex, and with fluctuations... |
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Length of Horizons is Vital
Dr zahra gheidar, Consultant, Iran, Member Certainly measuring a precise, definite time and degree in each horizon is unreasonable, but it is so vital for companies that they understand the app... |
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3 Horizons Model is about Strategy Stages
John Moses, Manager, Nigeria, Member Looking at the three horizons, it is all about different strategies deployed by organisations at different stages from inception to maturity:
- H... |
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The 3 Horizons for Growth
Francesco Cuoco, CEO, Italy, Member I think that the model is quite generic. The real issue from my side is to understand: is the 3 Horizons Model fully applicable in a context of eco... |
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This is only a Theoretical Framework
jasmin, Student (University), Lebanon, Member This framework helps you how to think but not how to do it! I still believe SWOT analysis is more useful.... |
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3 Horizons of Growth
Ionelia Iftimie, Director, Romania, Member I think this proposal would be an interesting start for developing innovation by developing creativity at each stage of growth!
Also, I think it ... |
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Rick Mueller
