Innovation Strategy: The Three Horizons of Growth (McKinsey)

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Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.     Log in Disruptive Innovation > Forum > Innovation Strategy: The Three Horizons of Growth (McKinsey) Innovation Strategy: The Three Horizons of Growth (McKinsey) Charles Alter, Consultant, United States, Member One of ways of thinking about innovation strategy is to use the 3 Horizons of Growth developed by Steve Coley at McKinsey. The framework provides a useful mold to formulate an organization’s product and service portfolio strategy. It's a diagnostic tool that allows for evaluating the health of a product/service strategy pipeline and for setting up the alignment of short, medium, and long term (innovation) plans of an organization. The model describes 3 innovation horizons in the following manner: - Horizon #1: The Core Business that is most associated with the company in its current state. This typically is an established business that requires most of the attention of the company’s employees and generates the bulk of the sales volume, cash flow and profit. The focus in Horizon #1 is on “Defending and Extending” the core business and on superior execution. - Horizon #2: Includes all Emerging Opportunities that could be a variety of new business opportunities that the company has (...) Read more? Sign up for free   Please register now to read all responses and to join this discussion yourself. It's easy and 100% free. Sign up for free     Log in   Three Horizons Concept Jeff Miles, Business Consultant, Australia, Member (...)     New Ventures have only Horizon 3 Edith Ohri (...)     3 Horizons of Growth Jorge Urrea, Consultant, Mexico, Member (...)     Three Horizons: Why? Vincenzo Rogione, Management Consultant, Italy, Member (...)     Extensions for the 3 Horizons of Growth Anna hanooman, ICT Consultant, Trinidad and Tobago, Member (...)     Three Horizons of Growth is in Practice for Ages M Y Zainudeen, Management Consultant, Sri Lanka, Member (...)     Three Horizons of Growth Relevant for Established Businesses Charles Alter, Consultant, United States, Member (...)     How to Implement the 3 Horizons within 1 Company simon haafs, Student (MBA), Netherlands, Member (...)     3 Horizons : Sources for Ideas for Innovation Gary Stead, Director, United Kingdom, Member (...)     Combine the Three Horizons of Growth with the 5 C's of Marketing Strategy Rajan Johri, India, Member (...)     Balancing Product's Innovations and Future Products MdL Mario TERRALAVORO, Interim Manager, Italy, Member (...)     Three Horizons of Growth Understandable and Useful Across Sectors / Industries KATHRYN STEINER, MBA, Entrepreneur, United States, Member (...)     3 Preparation Stages for Horizons of Growth Feraidoon Bakhtiari, CxO / Board, Iran, Member (...)     Status Quo to Boost Future Plans Saeed Khodaee, Director, Iran, Member (...)     The Three Horizons and Competitiveness SAMUEL NDUATI MBUGUA, Management Consultant, Kenya, Member (...)     3 Horizons of Growth is Still Valuable as a Foundation marc romano (...)     Three Horizons of Growth Leodegardo M. Pruna, Professor, Philippines, Member (...)     Three Horizons of Growth are Practical Sorni Tindanzo Namateng, Student (University), Ghana, Member (...)     Where to Hunt for Innovation Ideas? Tadeusz Sudol, Strategy Consultant, Poland, Member (...)     The Right Distribution of Resources over the 3 Horizons Raghu Bala, Manager, United States, Member (...)     Exploring Uncertainity with the 3 Horizons of Growth Osama Kamal, Management Consultant, Egypt, Member (...)     Innovation Strategy: the Three Horizons of Growth (McKinsey) SAMARENDRA KUMAR MOHANTY, India, Member (...)     Three Horizon Concept for Challenging the Status Quo Brijesh Dave, Manager, India, Member (...)     Look out of the Window and see 3 Horizons Falk Heinrichsohn, Business Consultant, Portugal, Member (...)     Time is Important Point Dr zahra gheidar, Consultant, Iran, Member (...)     Three Horizons of Growth all about Innovation and Marketing Charles Alter, Consultant, United States, Member (...)     Don't Focus too much on Horizon 1 Aladdien Mohamed, Manager, Saudi Arabia, Member (...)     Senior Managers Should Focus on Horizons 2 and 3 Jaap de Jonge, Editor, Netherlands (...)     Where are the Resources.. Cristina Isenrath, Director, Argentina, Member (...)     Protect your Bread and Butter First GAMANSON, Management Consultant, Sri Lanka, Member (...)     Consistent Context Using Horizons Martin Kerr, Project Manager, Australia, Member (...)     All 3 Horizons are Important, but... Jaap de Jonge, Editor, Netherlands (...)     The 3 Horizons of Growth Help to Decide on Innovation Resources Sandy Findlay (...)     3 Horizons of Growth... Only for Large Companies? Francesco Cuoco, CEO, Italy, Member (...)     3 Horizons of Growth Reminds and Helps us Prepares for Change Julius Belleza, CEO, United States, Member (...)     Three Horizons of Growth at SMEs Charles Alter, Consultant, United States, Member (...)     Consider the Reasons for Growth in 3 Horizons FUNSHO, Accountant, Nigeria, Member (...)     3 Horizons Model - A Good Start for the Strategic Planning Process... Olawale Christopher Olamiju, Financial Consultant, Nigeria, Member (...)     Time to Spend on Each Innovation Horizon Leodegardo M. Pruna, Professor, Philippines, Member (...)     Transversal Innovation ENRIQUE CARLOS POZO, Project Manager, Spain, Member (...)     Differentiating Critical Functions and Costs KATHRYN STEINER, MBA, Entrepreneur, United States, Member (...)     Quite Useful Model for our Organisation Htin Kyaw Myint, Manager, Myanmar, Member (...)     Model for Industries That Have Complex Logistics KATHRYN STEINER, MBA, Entrepreneur, United States, Member (...)     Length of Horizons is Vital Dr zahra gheidar, Consultant, Iran, Member (...)     3 Horizons Model is about Strategy Stages John Moses, Manager, Nigeria, Member (...)     The 3 Horizons for Growth Francesco Cuoco, CEO, Italy, Member (...)     Stabilizing Current Business can be hard in case of Disruptive Innovations Charles Alter, Consultant, United States, Member (...)     This is only a Theoretical Framework jasmin (...)     Combine 3 Horizons of Growth with SWOT Analysis Francesco Cuoco, CEO, Italy, Member (...)     3 Horizons of Growth Ionelia Iftimie, Director, Romania, Member (...)

Special Interest Group Leader Rick Mueller Professor Disruptive Innovation Summary Forum Innovation Strategy: The Three Horizons of Growth (McKinsey) Impact of the New Technology How to Develop Disruptive Innovation Skills? Disruptive Change and HR How to Sustain Disruptive Innovation? WHAT is Being Innovated? The 4 Ps of Innovation Leadership and Taking Action Asymmetric Innovation Business Model Innovation Disruptive Innovation or Improved Technology? Slow Innovation: PROs, CONs and Tips The Hybrid Innovation Approach to Manage Technological Disruptions A Disruptive Innovation Questions what we Don't Know Blue/Innovate and Red/Disrupt Comparison Disruptive Innovation versus Blue Ocean Strategy Disruptive Innovation and Public Sector Organisations Disruptive Innovation: What Causes the Creative Leap? Is Value Innovation Disruptive Innovation? Leadership Skills / Approaches for Successful Innovation Paradigmatic Changes Require Re-orientation of Ones World Views The Resources-Processes-Values (RPV) Framework Are Clayton Christensen’s Disruptive Innovation Characteristics Useful in Practice? Better Input from Consumers Needed for Disruptive Innovation Leapfrogging Technologies by Developing Countries The Word 'Disruptive' in Disruptive Innovation What is Disruptive Innovation Exactly? Definition Distinguishing Three Types of Innovation Is Disruptive Innovation Radical? Breakthrough versus Disruptive Innovation Best Practices Disruptive versus Incremental Innovation Disruptive Innovation: Product versus Platform Strategic Options for Old-Technology Firms The Jobs to be Done Approach (JTBD) and Disruptive Innovation Tips for Innovation Strategy Typical Disruptive Technologies Diversity of Perspective is Key to Disruptive Innovation How to Find Innovative Ideas? From Analogous Markets... Timing is Important to Make an Innovative Idea Disruptive Is Cirque du Soleil the iPhone or the Seiko of Circus? Ways to Incorporate Disruptive Innovation as Part of the Management Agenda

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