Innovation Strategy: The Three Horizons of Growth (McKinsey)

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Innovation Strategy: The Three Horizons of Growth (McKinsey)
Charles Alter, Consultant, United States

One of ways of thinking about innovation strategy is to use the 3 Horizons of Growth developed by Steve Coley at McKinsey.
The framework provides a useful mold to formulate an organizationís product and service portfolio strategy. It's a diagnostic tool that allows for evaluating the health of a product/service strategy pipeline and for setting up the alignment of short, medium, and long term (innovation) plans of an organization. The model describes 3 innovation horizons in the following manner:
The Three Horizons of Growth model...- Horizon #1: The Core Business that is most associated with the company in its current state. This typically is an established business that requires most of the attention of the companyís employees and generates the bulk of the sales volume, cash flow a... Register

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