The Jobs to be Done Approach (JTBD) and Disruptive Innovation

Disruptive Innovation
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Akshay Nirmal
Business Consultant, Australia
BACKGROUND The theory of disruptive innovation helps companies navigate threats coming from their external environment. However, it fails to explain what companies should do to innovate. Traditionally, companies segment their markets by customer demographics or product characteristics and differentiate their offerings by adding features and functions. JOBS TO BE DONE The theory of “Jobs to be Done” (JTBD) can be closely related to the theory of disruption and provides a tool to come up with disruptive strategies. Building on earlier work by Tony Ulwick on Outcome Driven Innovation, Clayton Christensen argues that when customers buy a product from suppliers, what they REALLY want is to hire them to do a job. So we should think of ideas that make this job for the customer more simple, faster, better, more convenient, more fun or cheaper. Understanding such 'jobs to be done' can give better, original insights to companies about which products or services they should offer. F (...) Read more? Sign up for free

Lecturer, India

Jobs To Be Done Approach

To me, the jobs to be done approach is useful wher (...)

  Jeff Washburn
Strategy Consultant, United States

Jobs To be Done is about What They Say versus What They Think

The real advantage is not in making improvements i (...)

  Ivan Kohlinsky
Management Consultant, United Kingdom

Jobs to be Done Approach is a Bit Like Lateral Thinking

I found this very interesting, but can't really ad (...)

HR professional, Australia

Customer Focus of Staff Needed for JTBD

Empathy and good listening skills are required fro (...)

HR Consultant, India

Jobs to Be Done is Thinking Ahead

In my opinion, Jobs to be Done Theory really helps (...)

  Annalisa Cordoba
Manager, Spain

6 Basic Ideas Behind the Jobs to Be Done Theory

Hi, I found following 6 basic 'tenants' of Jobs To (...)

  Neilson Asiedu
Strategy Consultant, United States

Job to Be Done is about Customer Experiences

Job to be Done identifies the first step in creati (...)

  Aaron Agassi

Simply: Means to Ends

An objectives may be a goal (end) in and of itselv (...)

  Rick Mueller
Professor, United States

Use of Jobs2Bdone in Prediction and Practice

@Aaron Agassi: In the final lines or your response (...)

  Olaf de Hemmer
Business Consultant, France

Functional Analysis and Value Analysis

Clay Christensen rediscovered (in the marketing ar (...)


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