The Jobs to be Done Approach (JTBD) and Disruptive Innovation

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Disruptive Innovation > Best Practices > The Jobs to be Done Approach (JTBD) and Disruptive Innovation

The Jobs to be Done Approach (JTBD) and Disruptive Innovation
Akshay Nirmal, Business Consultant, Australia, Premium Member
BACKGROUND
The theory of disruptive innovation helps companies navigate threats coming from their external environment. However, it fails to explain what companies should do to innovate.
Traditionally, companies segment their markets by customer demographics or product characteristics and differentiate their offerings by adding features and functions.

JOBS TO BE DONE
The theory of “Jobs to be Done” (JTBD) can be closely related to the theory of disruption and provides a tool to come up with disruptive strategies. Building on earlier work by Tony Ulwick on Outcome Driven Innovation, Clayton Christensen argues that when customers buy a product from suppliers, what they REALLY want is to hire them to do a job. So we should think of ideas that make this job for the customer more simple, faster, better, more convenient, more fun or cheaper.
Understanding such 'jobs to be done' can give better, original insights to companies about which products or servi... Read more? Sign up for free
 

 
Jobs To Be Done Approach
srinivas, Lecturer, India, Member
 

 
Jobs To be Done is about What They Say versus What They Think
Jeff Washburn, Strategy Consultant, United States, Member
 

 
Jobs to be Done Approach is a Bit Like Lateral Thinking
Ivan Kohlinsky, Management Consultant, United Kingdom, Member
 

 
Customer Focus of Staff Needed for JTBD
Morriss, HR professional, Australia, Member
 

 
Jobs to Be Done is Thinking Ahead
umarani, HR Consultant, India, Member
 

 
6 Basic Ideas Behind the Jobs to Be Done Theory
Annalisa Cordoba, Manager, Spain, Member
 

 
Job to Be Done is about Customer Experiences
Neilson Asiedu, Strategy Consultant, United States, Member
 

 
Simply: Means to Ends
Aaron Agassi, Member
 

 
Use of Jobs2Bdone in Prediction and Practice
Rick Mueller, Professor, United States, SIG Leader
 

 
Functional Analysis and Value Analysis
Olaf de Hemmer, Business Consultant, France, Member
 

     

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Rick Mueller
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