The Jobs to be Done Approach (JTBD) and Disruptive Innovation

Disruptive Innovation
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Disruptive Innovation > Best Practices

Akshay Nirmal, Business Consultant, Australia
BACKGROUND The theory of disruptive innovation helps companies navigate threats coming from their external environment. However, it fails to explain what companies should do to innovate. Traditionally, companies segment their markets by customer demographics or product characteristics and differentiate their offerings by adding features and functions. JOBS TO BE DONE The theory of “Jobs to be Done” (JTBD) can be closely related to the theory of disruption and provides a tool to come up with disruptive strategies. Building on earlier work by Tony Ulwick on Outcome Driven Innovation, Clayton Christensen argues that when customers buy a product from suppliers, what they REALLY want is to hire them to do a job. So we should think of ideas that make this job for the customer more simple, faster, better, more convenient, more fun or cheaper. Understanding such 'jobs to be done' can give better, original insights to companies about which products or services they should offer. F (...) Read more? Sign up for free

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  srinivas, Lecturer, India

Jobs To Be Done Approach

To me, the jobs to be done approach is useful wher (...)

  Jeff Washburn, Strategy Consultant, United States

Jobs To be Done is about What They Say versus What They Think

The real advantage is not in making improvements i (...)

  Ivan Kohlinsky, Management Consultant, United Kingdom

Jobs to be Done Approach is a Bit Like Lateral Thinking

I found this very interesting, but can't really ad (...)

  Morriss, HR professional, Australia

Customer Focus of Staff Needed for JTBD

Empathy and good are required from the staff to u (...)

  umarani, HR Consultant, India

Jobs to Be Done is Thinking Ahead

In my opinion, Jobs to be Done Theory really helps (...)

  Annalisa Cordoba, Manager, Spain

6 Basic Ideas Behind the Jobs to Be Done Theory

Hi, I found following 6 basic 'tenants' of Jobs To (...)

  Neilson Asiedu, Strategy Consultant, United States

Job to Be Done is about Customer Experiences

Job to be Done identifies the first step in creati (...)

  Aaron Agassi

Simply: Means to Ends

An objectives may be a goal (end) in and of itselv (...)

  Rick Mueller, Professor, United States

Use of Jobs2Bdone in Prediction and Practice

@: In the final lines or your response you come fa (...)

  Olaf de Hemmer, Business Consultant, France

Functional Analysis and Value Analysis

Clay Christensen rediscovered (in the marketing ar (...)

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