Disruptive Innovation
(Christensen)

ナレッジセンター

Disruptive Innovationは何であるか。 記述

Clayton ChristensenからのDisruptive Innovationモデルは会社の存在の新技術(革命的な変更)の影響の記述に使用することができる理論である。 Clayton Christensenは最初に彼のの1997年に句の「分裂的な技術」、本「改新者のジレンマ鋳造した: 新技術により大きい会社は」失敗する時。
彼は幾度も余りに遅くなったまでまたは企業から転置されて(提供する顧客の新しい範例のために)中断を来ることを見ることができる「持っているほとんどすべての組織が死んだが」示したり何もことをしなかった。

どんなよい会社がするために仮定されるかすることによって- -確立された主力産業は価格差益が最も魅力的である彼らの最も有益な顧客および焦点の投資に支える革新の道にあるおよびそれらを埋めるために彼ら自身を分裂的な技術のために開いた残すために食料調達する。 これは本質的に既存の顧客または証明された市場区分のためのよりよく、よりよいmousetrapsを設計することを含む支える革新を通して利益を最大にするように確立された会社の資源割付けプロセスが設計されているので起こる。 分裂的な革新(普通より安いが、ターゲットがまたは完全に新しい顧客低終える既存の使用しやすいプロダクトの版を)現れるとき、確立された会社は無力にされる。 彼らはup-market行くようによりもむしろこれらの新しい守るようにほとんどの場合動機を与えられるか、または市場を低終え、最終的に分裂的な革新は向上し、より多くの市場占有率を盗み、そして支配プロダクトを取り替える。

タイプの革新

新し成長ビジネスを造るように努めるとき会社に2つの基本的な選択がある。 彼らは支える革新を持つ強固な競争相手からの既存の市場を取ることを試みてもいい。 または彼らは新市場を創造するか、または在職者で最も悪い顧客間の根を取りなさい分裂的な革新を持つ競争相手で取ることを試みてもいい。

分裂的な革新の2つの別々の種類がある。 最初のタイプは非消費者を目標とすることによって新市場を創造する。 第2は確立された市場の末端で競う。
 

Disruptive Innovationモデルの起源。 歴史

ハーバードのChristensenの研究そして調査。

Disruptive Innovation方法の使用法。 適用

• -それらが技術の革新か変更によって影響を与えることができるようにいろいろな種類の会社。

Disruptive Innovationのステップ。 プロセス

• パフォーマンスが既存の市場の増加の顧客によってそのうちに要求した、従って科学技術の範例の内で提供されるパフォーマンスをようにするモデルは示す。 頻繁に提供されるパフォーマンスの改善に顧客が要求するパフォーマンスの改善の弾道に別の弾道がある(数字、数値を見なさい)。 弾道斜面が異なり、提供されるパフォーマンスが要求されるパフォーマンスを超過するとき遠隔スキマ市場で競争パフォーマンスだけだった新技術は他の顧客ネットワークに移住するかもしれない。 これは標準以下ように前に彼らの供物を見よう新しい顧客に車を改新者に与える、; そしてそれらが確立した主流の市場を今現在の範例より関連している新しい一組のパフォーマンスの価値属性提供することを可能にする。
• 中断およびcommoditizationは実際に手に手をとって行く。 はずれる会社は、単に勝つことができない(顧客がように)あることポイントにプロダクトを向上する使用しには、報酬をの支払うことができる十分によいよりもっと会社。 中断は市場を盗む、またはcommoditizationは利益を盗む。 中断の新しい波が企業に洗浄する間、お金がある場所は価値連鎖を渡ってそのうちに移る。 これが起こる間、パフォーマンスがまだよくない十分に価値連鎖の点で彼ら自身を置く会社は利益を捕獲する。

Disruptive Innovationの限定。 不利な点

• Disruptive Innovationは別の作戦プロセスを要求する。 このプロセスは働き、ものがものがの予期しない機会、問題および成功に緊急のそして焦点を合わせられて、よりもむしろ増進された理解に意図されていてそして焦点を合わせられなければならない。
• 現在の顧客の現在の行動に演説するサービスおよびプロダクトを設計するかわりに、人々の下にある目標は革新を設計に知らせるべきである。 しかしどんな人々の必要性が容易からずっと実際にあるか理解する。
• 分裂的なビジネスは性質のために、できない(新市場に演説するか、または既存の市場の末端に演説する)速い大きい利益を非常に達成。 投資家はビジネスのためにますます気短か利益を提供するためにである。

Disruptive Innovationの仮定。 条件

致命的に時相互進歩の2規範となる弾道なるように顧客の必要性に対応しないような技術を無視する決定を用いる会社の危険の死。

本: Clayton M. Christensen - The Innovator's Dilemma -

本: Clayton M. Christensen - The Innovator's Solution -

本: Clayton M. Christensen - Seeing What's Next  -

フォーラム 新しいトピック 破壊的革新フォーラム。 Disruptive Change and HR Innovation is necessary and mandatory for a firm to be competitive in the current operating business environment. Howev (...) 14   1反応 WHAT is Being Innovated? The 4 Ps of Innovation There are actually 4 things or objects that one can innovate: 9   0反応 Timing is Important to Make an Innovative Idea Disruptive America had to be discovered more than once, until it really had been discovered. The Apple Newton was a superior answer (...) 8   10反応 Leadership and Taking Action Don't forget the important point of taking action after all the theorising! Sometimes I think it's more down to the lead (...) 8   0反応 Asymmetric Innovation Asymmetric Innovation = Asymmetric Situation + Customer Value. Asymmetric Situation is a resulting none-direct-competit (...) 7   0反応 Innovation Ideas in Economic Slowdowns Innovation has always been the hallmark of doing good business. A lot of products that we enjoy today that were develope (...) 6   4反応 Disruptive Innovation or Improved Technology? Disruptive innovation is only a means of improving existing products as it creates new, better and unexpected sets of va (...) 5   2反応 Slow Innovation: PROs, CONs and Tips When we talk about innovation, we often associate it with disruptive innovation efforts / large-scale processes that cha (...) 5   0反応 Business Model Innovation Dear all fans of Clay! IPTV is probably and most likely a disruptive technology, but more important, is it feasible to (...) 5   0反応 Disruptive Innovation and Public Sector Organisations This model appears to describe the potential life cycle of a firm in market economies where profit maximisation is the g (...) 4   9反応 Paradigmatic Changes Require Re-orientation of Ones World Views So often there are changes which are semantic. My view is that paradigmatic changes require re-orientation of ones worl (...) 4   1反応 Is Value Innovation Disruptive Innovation? Should value innovation, the corner stone of Blue Ocean Strategy be considered disruptive innovation? (...) 4   7反応 Blue/Innovate and Red/Disrupt An interesting exercise is to work through a product's feature set using both the Strategy Map of "Blue Ocean Strategy" (...) 4   0反応 Comparison Disruptive Innovation versus Blue Ocean Strategy Is Disruptive Innovation a liitle more detail of Blue Ocean Strategy?? If not whats the difference between the two? (...) 4   3反応 Leadership Skills / Approaches for Successful Innovation Innovation leadership requires other approaches than general leadership for the core business. Furr and Dyer (2014) outl (...) 4   34反応 A Disruptive Innovation Questions what we Don't Know It's hard to change. This holds for organisations and people. A disruptive innovation questions what we know and exposes (...) 4   0反応 Disruptive Innovation: What Causes the Creative Leap? What causes the difference in magnitude of creative leap? One may create a quantum leap, but other innovations may not b (...) 4   16反応 The Resources-Processes-Values (RPV) Framework The resources-processes-values (RPV) framework is a useful tool to understand why big companies fail in responding to di (...) 4   1反応 The Word 'Disruptive' in Disruptive Innovation I wonder if the term 'disruptive' is in fact the appropriate word. If it's agreed that it means: unexpected, large scal (...) 3   2反応 Better Input from Consumers Needed for Disruptive Innovation Technological innovations bring positivity, a better quality of life. But have they considered those without access to n (...) 3   2反応 What is Disruptive Innovation Exactly? Definition A "definition" of Disruptive Innovation that's frequently quoted is one which is located on Christensen's website. It re (...) 3   5反応 Are Clayton Christensen�s Disruptive Innovation Characteristics Useful in Practice? A recent write up published in MIT Sloan Management Review concludes that Disruptive Innovation theory is "not very usef (...) 3   0反応 Leapfrogging Technologies by Developing Countries Leapfrogging is a way for developing countries to benefit from earlier skills and advancements of the developed world by (...) 3   0反応 Is Disruptive Innovation Radical? Disruptive Innovation is often incorrectly described as a radical rather than incremental change in technology. In fact, (...) 2   6反応 Distinguishing Three Types of Innovation Christensen (2014) argues that investing in different types of innovation will influence markets and firms in different (...) 2   2反応 Breakthrough versus Disruptive Innovation Breakthrough versus Disruptive Innovation - what's the difference? Is there a difference, necessarily? (...) 1   1反応

ベストプラクティス メンバーになろう 破壊的革新に関する最も評価の高いディスカッショントピック。ここでは、最も価値のあるアイデアと実用的な提案を見つけます。 Innovation Strategy: The Three Horizons of Growth (McKinsey) One of ways of thinking about innovation strategy is to use the 3 Horizons of Growth developed by Steve Coley at McKinse (...) 57   52反応 Disruptive versus Incremental Innovation Typically, Incremental Innovation exploits existing forms or technologies... Improves upon something that already exists (...) 27   13反応 Disruptive Innovation: Product versus Platform DISRUPTIVE PLATFORMS often have a bigger impact than disruptive products. Some examples: Uber owns no vehicle, but (...) 25   14反応 The Jobs to be Done Approach (JTBD) and Disruptive Innovation BACKGROUND The theory of disruptive innovation helps companies navigate threats coming from their external environment. (...) 23   10反応 Strategic Options for Old-Technology Firms What should be the strategic response of old-technology firms when a promising new technology shows up? Typically firms (...) 22   7反応 Impact of the New Technology Our countries are not concerned by this issue because not developed. We are only getting negative impacts due to this te (...) 20   1反応 Tips for Innovation Strategy As a part of corporate success factor development process, we have found a need to build up an "Innovation Strategy". Ca (...) 20   10反応 Typical Disruptive Technologies It is important that business and policy leaders understand which technologies might matter to them and prepare accordin (...) 16   0反応 How to Develop Disruptive Innovation Skills? I believe disruptive innovation skills can be mostly taught. Beyond the associative skills which is cognitive, the othe (...) 15   4反応 Diversity of Perspective is Key to Disruptive Innovation �All new ideas are combinations of old ideas, but not all idea combinations are created equal,� writes Frans Johannsen. (...) 14   9反応 How to Find Innovative Ideas? From Analogous Markets... When trying to find innovative ideas for your organization, several studies have revealed that it is highly valuable to (...) 11   3反応 How to Sustain Disruptive Innovation? After gaining entry into some (new) market segment through disruptive innovation, how do you SUSTAIN your position and g (...) 10   26反応 Ways to Incorporate Disruptive Innovation as Part of the Management Agenda A few days ago I was in a conversation with Adam Hartung, who observed brand managers are constrained, as a matter of pr (...) 7   14反応 Is Cirque du Soleil the iPhone or the Seiko of Circus? An article about the Cirque du Soleil I recently read made me wonder whether we should think of Cirque du Soleil as the (...) 7   6反応 The Hybrid Innovation Approach to Manage Technological Disruptions Companies need to carefully think about the timing and way to adopt technological disruptions. Adopting technological di (...) 5   5反応

エキスパートのヒント メンバーになろう Disruptive Innovationについての高度な洞察（英語）。ここには専門家による専門的なアドバイスがあります。 Innovation Pitfalls Avoiding Innovation Traps Harvard Professor R. Moss Kanter describes 4 common innovation mistakes and corresponding remedies (HBR Nov 2006): 1. S (...) How Can Incumbents Respond to Disruptors? 5 Strategic Options in Reaction to Disruptors In recent years, the challenges to incumbent majors across industries have come mainly from low-cost competitors and fr (...) How to Find Good Product Ideas? List of 10 Approaches Discovering New-Product Ideas, Creative Approaches In his book �Product Leadership: Creating and Launching Superior New Products�, Robert Cooper suggests following ten way (...) Challenging the Existing Strategic Logic Finding New Markets A tool by Kim and Mauborgne is the "Four Actions Framework". This Four Actions Framework can be used to challenge the ex (...) The Simple-Cheap-Convenient Approach Addressing the Unmet Needs of Customers Based on Christensen�s model of disruptive innovation, Norton and Pine argue that experience innovation can effectively (...) Distinguish Disruptive Technology Innovation From Disruptive Marketing Innovation! 2 Distinct Capabilities... It is necessary to distinguish between disruptive technology innovation and disruptive marketing innovation, since ther (...) How to Detect Consumer Needs that are Unmet? Product Innovation, New Product Development, Innovation Strategy In their article New Business Models in Emerging Markets" (Harvard Business Review, January-February 2011), Matthew J. E (...) Key Challenges of Internet Age for Management and for Product and Service Development R&D, Product Development, Service Development, Strategy, Marketing, Innovation, Visioning The Internet age represents a huge challenge for most businesses. Why? Because the Internet, wireless devices such as m (...) Recent Innovation Trends | New Innovation Types Open innovation, User Innovation, Value Innovation, Bottom-up Innovation Roland Bel (2012) outlines and explains four types of innovations that have become more and more important since the las (...) How to Think Differently in Innovation? How to Be Innovative, Innovative Thinking Strategy is always related with risk, due to market volatility. Also today�s volatility is increasing very fast. So inno (...) How to Lead an Innovation Team Best Practices, Innovation Team Management In order to become a great innovation team leader, Ram Charan suggests in the article "P&G's Innovation Culture" (strate (...) Innovating by Reconsidering Value Delivery Fundamental Innovation When innovating their business model, companies need to reconsider their value proposition from all perspectives. One of (...) Creating Organizations to Produce Breakthrough Innovations Best Practices, Critical Factors, Creating an Organization to lead Radical Innovation Since 50 years, the Pentagon�s Defense Advanced Research Projects Agency (DARPA) has been very successful in producing a (...) How to Design Experiments to Support Decision-making on Strategic Innovations Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes The probability of success of a major innovation is difficult to assess. Statistics and other datasets only provide info (...) Classes of Innovation | Sources of Innovation Innovation, Creativity, Organizational Innovativeness, Lateral Thinking, Out of the Box Thinking, Blue Ocean Strategy TWO CLASSES OF INNOVATION Innovation can be triggered or enabled by two broad classes: KNOWLEDGE PUSH: Innovation trig (...) Why Large Firms are Having Difficulties to Deal with Disruptive Innovations Innovation Management Christensen explains why many firms, especially large firms, have trouble with adapting and thus with surviving when dea (...) Big-Bang Disruption Technological Innovation BBD is a term coined by Accenture gurus Larry Drownes and Paul F. Numes. Technological innovation lately started out fr (...) What Makes a Company Innovative? Innovation Best Practices, R&D Best Practices, Corporate Innovation A futurethink 2006 Innovation Tracker Survey mentions: - Ability to create a climate that continuously fosters innovat (...) Three Critical Capabilities in Developing a Strategic Corporate Disruptive Innovation Competence (Disruptive) Innovation Competence, Strategic Innovation Capability, Corporate Strategy, Innovation Leadership Skarzynski and Rufat-Latre (2011) discovered that the successes of disruptive innovators are driven by 3 critical capabi (...) Predecessor of Christensen Technology-driven Change Theory The theory of Disruptive Innovation was actually not created by Christensen. It was described by Thomas Hugues, MIT Pres (...) How BOP Countries Can Disrupt Western Markets Disruptive Innovation, Bottom of the Pyramid, Country-level Strategy After the Second World War, Japan started to develop fast as a result of their disruptive innovation strategy. This disr (...) Designing Complex Products or Systems Through Iterative Rapid-cycle Prototyping Design Thinking, Disruptive Innovation, Blue Ocean Strategy, Introducing Complex Systems, Co-Creation Today, organizations are increasingly developing and designing new and complex products or systems. In other words, the (...) Misunderstandings on the Concept of Disruptive Innovations Technology Innovation In their paper �A Reflective Review of Disruptive Innovation Theory�, the authors mention three misunderstandings on the (...) Why Some Technology Revolutions Take Off and Others Don't Adoption of New Technologies Back in 1962, Thomas Kuhn wrote �Structure of Scientific Revolutions�, in which he suggested that the entrenched interes (...) Geographic Dimension to Explain Disruptive Innovation in Emerging Countries Disruptive Innovation in Emerging Countries In the past, it was generally thought that the Western countries were the main sources of innovation while developing co (...)

の情報源 メンバーになろう 破壊的革新に関するさまざまな情報源。ここでは、独自の講義やワークショップで使用するパワーポイント、ビデオ、ニュースなどが見つかります。

と比較した:  Product Life Cycle  |  Twelve Principles of the Network Economy  |  Bass Diffusion model  |  Ten Schools of Thought  |  Blue Ocean Strategy  |  Positioning  |  Innovation Adoption Curve  |  marketing mix  |  Forget Borrow Learn  |  4 Trajectories of Industry Change  |  Co-Creation  |  Three Dimensional Business Definition

経営ハブに戻る: 変更と組織 |  マーケティング  |  戦略

より多くの方法、モデル、理論