Disruptive Innovation
(Christensen)

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概要

Clayton Christensenの分裂的な革新

Disruptive Innovationは何であるか。 記述

Clayton ChristensenからのDisruptive Innovationモデルは会社の存在の新技術(革命的な変更)の影響の記述に使用することができる理論である。 Clayton Christensenは最初に彼のの1997年に句の「分裂的な技術」、本「改新者のジレンマ鋳造した: 新技術により大きい会社は」失敗する時。
彼は幾度も余りに遅くなったまでまたは企業から転置されて(提供する顧客の新しい範例のために)中断を来ることを見ることができる「持っているほとんどすべての組織が死んだが」示したり何もことをしなかった。


どんなよい会社がするために仮定されるかすることによって- -確立された主力産業は価格差益が最も魅力的である彼らの最も有益な顧客および焦点の投資に支える革新の道にあるおよびそれらを埋めるために彼ら自身を分裂的な技術のために開いた残すために食料調達する。 これは本質的に既存の顧客または証明された市場区分のためのよりよく、よりよいmousetrapsを設計することを含む支える革新を通して利益を最大にするように確立された会社の資源割付けプロセスが設計されているので起こる。 分裂的な革新(普通より安いが、ターゲットがまたは完全に新しい顧客低終える既存の使用しやすいプロダクトの版を)現れるとき、確立された会社は無力にされる。 彼らはup-market行くようによりもむしろこれらの新しい守るようにほとんどの場合動機を与えられるか、または市場を低終え、最終的に分裂的な革新は向上し、より多くの市場占有率を盗み、そして支配プロダクトを取り替える。


タイプの革新

新し成長ビジネスを造るように努めるとき会社に2つの基本的な選択がある。 彼らは支える革新を持つ強固な競争相手からの既存の市場を取ることを試みてもいい。 または彼らは新市場を創造するか、または在職者で最も悪い顧客間の根を取りなさい分裂的な革新を持つ競争相手で取ることを試みてもいい。

分裂的な革新の2つの別々の種類がある。 最初のタイプは非消費者を目標とすることによって新市場を創造する。 第2は確立された市場の末端で競う。
 

Disruptive Innovationモデルの起源。 歴史

ハーバードのChristensenの研究そして調査。


Disruptive Innovation方法の使用法。 適用

  • -それらが技術の革新か変更によって影響を与えることができるようにいろいろな種類の会社。

Disruptive Innovationのステップ。 プロセス

  • パフォーマンスが既存の市場の増加の顧客によってそのうちに要求した、従って科学技術の範例の内で提供されるパフォーマンスをようにするモデルは示す。 頻繁に提供されるパフォーマンスの改善に顧客が要求するパフォーマンスの改善の弾道に別の弾道がある(数字、数値を見なさい)。 弾道斜面が異なり、提供されるパフォーマンスが要求されるパフォーマンスを超過するとき遠隔スキマ市場で競争パフォーマンスだけだった新技術は他の顧客ネットワークに移住するかもしれない。 これは標準以下ように前に彼らの供物を見よう新しい顧客に車を改新者に与える、; そしてそれらが確立した主流の市場を今現在の範例より関連している新しい一組のパフォーマンスの価値属性提供することを可能にする。
  • 中断およびcommoditizationは実際に手に手をとって行く。 はずれる会社は、単に勝つことができない(顧客がように)あることポイントにプロダクトを向上する使用しには、報酬をの支払うことができる十分によいよりもっと会社。 中断は市場を盗む、またはcommoditizationは利益を盗む。 中断の新しい波が企業に洗浄する間、お金がある場所は価値連鎖を渡ってそのうちに移る。 これが起こる間、パフォーマンスがまだよくない十分に価値連鎖の点で彼ら自身を置く会社は利益を捕獲する。

Disruptive Innovationの限定。 不利な点

  • Disruptive Innovationは別の作戦プロセスを要求する。 このプロセスは働き、ものがものがの予期しない機会、問題および成功に緊急のそして焦点を合わせられて、よりもむしろ増進された理解に意図されていてそして焦点を合わせられなければならない。
  • 現在の顧客の現在の行動に演説するサービスおよびプロダクトを設計するかわりに、人々の下にある目標は革新を設計に知らせるべきである。 しかしどんな人々の必要性が容易からずっと実際にあるか理解する。
  • 分裂的なビジネスは性質のために、できない(新市場に演説するか、または既存の市場の末端に演説する)速い大きい利益を非常に達成。 投資家はビジネスのためにますます気短か利益を提供するためにである。

Disruptive Innovationの仮定。 条件

致命的に時相互進歩の2規範となる弾道なるように顧客の必要性に対応しないような技術を無視する決定を用いる会社の危険の死。


本: Clayton M. Christensen - The Innovator's Dilemma

本: Clayton M. Christensen - The Innovator's Solution

本: Clayton M. Christensen - Seeing What's Next 


特別興味グループ

破壊的革新 特別興味グループ。



特別興味グループ (2人のメンバー)

フォーラム

フォーラムでの議論:破壊的革新。以下で、このトピックについて質問したり、経験を共有したり、新しい開発を報告したり、何かを説明したりできます.


新しいフォーラムトピックを開始するについての破壊的革新

 

Disruptive Change and HR
Innovation is necessary and mandatory for a firm to be competitive in the current operating business environment. However, when introducing new ideas of doing business, new technology to support the ...
14
 
1コメント
WHAT is Being Innovated? The 4 Ps of Innovation
There are actually 4 things or objects that one can innovate:
...
11
 
Timing is Important to Make an Innovative Idea Disruptive
America had to be discovered more than once, until it really had been discovered. The Apple Newton was a superior answer to a question that people did not bother at that time.
Likewise, Kodak inv...
9
 
10コメント
Leadership and Taking Action
Don't forget the important point of taking action after all the theorising! Sometimes I think it's more down to the leadership of the company.
If you stand on train tracks and see the train comin...
8
 
Blue/Innovate and Red/Disrupt
An interesting exercise is to work through a product's feature set using both the Strategy Map of "Blue Ocean Strategy" (Kim & Mauborgne) and the disruputive thinking of Christensen.

Blue...
6
 
Innovation Ideas in Economic Slowdowns
Innovation has always been the hallmark of doing good business. A lot of products that we enjoy today that were developed by major corporations started out as innovative ideas. Numerous small business...
6
 
4コメント
Comparison Disruptive Innovation versus Blue Ocean Strategy
Is Disruptive Innovation a liitle more detail of Blue Ocean Strategy??
If not whats the difference between the two?...
5
 
3コメント
Disruptive Innovation or Improved Technology?
Disruptive innovation is only a means of improving existing products as it creates new, better and unexpected sets of values of products. Every modern organization should strive to maneuver by being a...
5
 
2コメント
Slow Innovation: PROs, CONs and Tips
When we talk about innovation, we often associate it with disruptive innovation efforts / large-scale processes that change an organizations business model or products quite radically. But, there is ...
5
 
Business Model Innovation
Dear all fans of Clay!
IPTV is probably and most likely a disruptive technology, but more important, is it feasible to follow a disruptive strategy? Well, I think it's important to look at the bu...
5
 
Disruptive Innovation and Public Sector Organisations
This model appears to describe the potential life cycle of a firm in market economies where profit maximisation is the goal. If public good is the goal as provided by public sector organisations then ...
4
 
9コメント
Is Value Innovation Disruptive Innovation?
Should value innovation, the corner stone of Blue Ocean Strategy be considered disruptive innovation?...
4
 
7コメント
Paradigmatic Changes Require Re-orientation of Ones World Views
So often there are changes which are semantic. My view is that paradigmatic changes require re-orientation of ones world views. That is very ambitious I know especially in the education field that I...
4
 
1コメント
Leadership Skills / Approaches for Successful Innovation
Innovation leadership requires other approaches than general leadership for the core business. Furr and Dyer (2014) outline some unique leadership skills/approaches required for successful innovation:...
4
 
34コメント
Asymmetric Innovation
Asymmetric Innovation = Asymmetric Situation + Customer Value.
Asymmetric Situation is a resulting none-direct-competitive situation in favor of challengers who take a series of strategic actions...
4
 
A Disruptive Innovation Questions what we Don't Know
It's hard to change. This holds for organisations and people. A disruptive innovation questions what we know and exposes that we don't know, what we don't know.
It's an issue of complexity and re...
4
 
Disruptive Innovation: What Causes the Creative Leap?
What causes the difference in magnitude of creative leap? One may create a quantum leap, but other innovations may not be that significant. Is there a process to manifest and channelize creative energ...
4
 
16コメント
The Resources-Processes-Values (RPV) Framework
The resources-processes-values (RPV) framework is a useful tool to understand why big companies fail in responding to disruption:
RESOURCES are usually assets like technology, fund and people...
4
 
1コメント
The Word 'Disruptive' in Disruptive Innovation
I wonder if the term 'disruptive' is in fact the appropriate word.
If it's agreed that it means: unexpected, large scale, sudden, different approach innovation or large unexpected / clever change...
3
 
2コメント
Better Input from Consumers Needed for Disruptive Innovation
Technological innovations bring positivity, a better quality of life. But have they considered those without access to normal technology, to achieve current level of innovation?
A little prudence...
3
 
2コメント
What is Disruptive Innovation Exactly? Definition
A "definition" of Disruptive Innovation that's frequently quoted is one which is located on Christensen's website. It reads:
"DISRUPTIVE INNOVATION describes a process by which a product or servi...
3
 
5コメント
Are Clayton Christensens Disruptive Innovation Characteristics Useful in Practice?
A recent write up published in MIT Sloan Management Review concludes that Disruptive Innovation theory is "not very useful" for making predictions based on research in which 77 cases from Christensen...
3
 
Leapfrogging Technologies by Developing Countries
Leapfrogging is a way for developing countries to benefit from earlier skills and advancements of the developed world by skipping altogether a technological stage. For example, many developing countri...
3
 
Is Disruptive Innovation Radical?
Disruptive Innovation is often incorrectly described as a radical rather than incremental change in technology. In fact, one of the fundamental elements of Christensens work was to illustrate that ma...
2
 
6コメント
Distinguishing Three Types of Innovation
Christensen (2014) argues that investing in different types of innovation will influence markets and firms in different ways. Therefore it is important to make a distinction between the different type...
2
 
2コメント
Breakthrough versus Disruptive Innovation
Breakthrough versus Disruptive Innovation - what's the difference? Is there a difference, necessarily?...
1
 
1コメント

ベストプラクティス

破壊的革新に関する最も評価の高いディスカッショントピック。ここでは、最も価値のあるアイデアと実用的な提案を見つけます。


Innovation Strategy: The Three Horizons of Growth (McKinsey)
One of ways of thinking about innovation strategy is to use the 3 Horizons of Growth developed by Steve Coley at McKinsey.
The framework provides a useful mold to formulate an organization's prod...
56
 
52コメント

The Jobs to be Done Approach (JTBD) and Disruptive Innovation
BACKGROUND
The Theory of Disruptive Innovation helps companies capture opportunities and understand threats coming from their external environment. In particular for and from innovative entrepren...
28
 
13コメント

Disruptive versus Incremental Innovation
Typically, Incremental Innovation exploits existing forms or technologies... Improves upon something that already exists or reconfigures an existing form or technology to serve some other purpose... I...
27
 
13コメント

Disruptive Innovation: Product versus Platform
DISRUPTIVE PLATFORMS often have a bigger impact than disruptive products. Some examples:
Uber owns no vehicle, but is now the largest taxi company in the world. Alibaba has no inventory, b...
25
 
14コメント

Strategic Options for Old-Technology Firms
What should be the strategic response of old-technology firms when a promising new technology shows up? Typically firms respond by either
1. Fighting the new technology, or
2. Trying to mak...
22
 
7コメント

Tips for Innovation Strategy
As a part of corporate success factor development process, we have found a need to build up an "Innovation Strategy". Can anybody give good hints or examples of what to or not to take into considerati...
20
 
10コメント

Impact of the New Technology
Our countries are not concerned by this issue because not developed. We are only getting negative impacts due to this technology development.
However, I can add that theses negative impacts conce...
20
 
1コメント

Typical Disruptive Technologies
It is important that business and policy leaders understand which technologies might matter to them and prepare accordingly. But which technologies could drive truly massive economic transformations a...
16
 
How to Develop Disruptive Innovation Skills?
I believe disruptive innovation skills can be mostly taught.
Beyond the associative skills which is cognitive, the other behavioral skills required to be a true innovator are discovery skills - q...
15
 
4コメント

How can Incumbents Respond to Disruptors?
The challenges to incumbent majors across industries have come mainly from low-cost competitors and from dotcoms (e.g. british Airways and KLM versus EasyJet and Ryanair, Merrill Lynch versus Charles ...
15
 
3コメント

Diversity of Perspective is Key to Disruptive Innovation
All new ideas are combinations of old ideas, but not all idea combinations are created equal, writes Frans Johannsen.

An HBR article by Johansson tells how Mick Pearce designed the Eastga...
14
 
9コメント

How to Find Innovative Ideas? From Analogous Markets...
When trying to find innovative ideas for your organization, several studies have revealed that it is highly valuable to access expertise from outside your area of expertise. This is - according to Fra...
11
 
3コメント

How to Sustain Disruptive Innovation?
After gaining entry into some (new) market segment through disruptive innovation, how do you SUSTAIN your position and growth...
Does that require other cycles of disruptive innovation, or will r...
10
 
26コメント

Is Cirque du Soleil the iPhone or the Seiko of Circus?
An article about the Cirque du Soleil I recently read made me wonder whether we should think of Cirque du Soleil as the iPhone or the Seiko of Circus

Lets take a look first at the differe...
7
 
6コメント

Ways to Incorporate Disruptive Innovation as Part of the Management Agenda
A few days ago I was in a conversation with Adam Hartung, who observed brand managers are constrained, as a matter of practicality, to focusing exclusively on sustaining innovation. They normally don...
7
 
14コメント

The Hybrid Innovation Approach to Manage Technological Disruptions
Companies need to carefully think about the timing and way to adopt technological disruptions. Adopting technological disruption too late can squander competitive advantages, but adopting it too early...
5
 
5コメント

エキスパートのヒント

Disruptive Innovationについての高度な洞察(英語)。ここには専門家による専門的なアドバイスがあります。


Innovation Pitfalls

Avoiding Innovation Traps
Harvard Professor R. Moss Kanter describes 4 common innovation mistakes and corresponding remedies (HBR Nov 2006): 1. S...

How to Find Good Product Ideas? List of 10 Approaches

Discovering New-Product Ideas, Creative Approaches
In his book Product Leadership: Creating and Launching Superior New Products, Robert Cooper suggests following ten way...

Challenging the Existing Strategic Logic

Finding New Markets
A tool by Kim and Mauborgne is the "Four Actions Framework". This Four Actions Framework can be used to challenge the ex...

The Simple-Cheap-Convenient Approach

Addressing the Unmet Needs of Customers
Based on Christensens model of disruptive innovation, Norton and Pine argue that experience innovation can effectively ...

Distinguish Disruptive Technology Innovation From Disruptive Marketing Innovation!

2 Distinct Capabilities...
It is necessary to distinguish between disruptive technology innovation and disruptive marketing innovation, since ther...

How to Detect Consumer Needs that are Unmet?

Product Innovation, New Product Development, Innovation Strategy
In their article New Business Models in Emerging Markets" (Harvard Business Review, January-February 2011), Matthew J. E...

Recent Innovation Trends | New Innovation Types

Open innovation, User Innovation, Value Innovation, Bottom-up Innovation
Roland Bel (2012) outlines and explains four types of innovations that have become more and more important since the las...

Key Challenges of Internet Age for Management and for Product and Service Development

R&D, Product Development, Service Development, Strategy, Marketing, Innovation, Visioning
The Internet age represents a huge challenge for most businesses. Why? Because the Internet, wireless devices such as m...

How to Think Differently in Innovation?

How to Be Innovative, Innovative Thinking
Strategy is always related with risk, due to market volatility. Also todays volatility is increasing very fast. So inno...

How to Design Experiments to Support Decision-making on Strategic Innovations

Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes
The probability of success of a major innovation is difficult to assess. Statistics and other datasets only provide info...

Classes of Innovation | Sources of Innovation

Innovation, Creativity, Organizational Innovativeness, Lateral Thinking, Out of the Box Thinking, Blue Ocean Strategy
TWO CLASSES OF INNOVATION Innovation can be triggered or enabled by two broad classes: KNOWLEDGE PUSH: Innovation trig...

How to Lead an Innovation Team

Best Practices, Innovation Team Management
In order to become a great innovation team leader, Ram Charan suggests in the article "P&G's Innovation Culture" (strate...

Creating Organizations to Produce Breakthrough Innovations

Best Practices, Critical Factors, Creating an Organization to lead Radical Innovation
Since 50 years, the Pentagons Defense Advanced Research Projects Agency (DARPA) has been very successful in producing a...

Innovating by Reconsidering Value Delivery

Fundamental Innovation
When innovating their business model, companies need to reconsider their value proposition from all perspectives. One of...

Three Critical Capabilities in Developing a Strategic Corporate Disruptive Innovation Competence

(Disruptive) Innovation Competence, Strategic Innovation Capability, Corporate Strategy, Innovation Leadership
Skarzynski and Rufat-Latre (2011) discovered that the successes of disruptive innovators are driven by 3 critical capabi...

Big-Bang Disruption

Technological Innovation
BBD is a term coined by Accenture gurus Larry Drownes and Paul F. Numes. Technological innovation lately started out fr...

What Makes a Company Innovative?

Innovation Best Practices, R&D Best Practices, Corporate Innovation
A futurethink 2006 Innovation Tracker Survey mentions: - Ability to create a climate that continuously fosters innovat...

Why Large Firms are Having Difficulties to Deal with Disruptive Innovations

Innovation Management
Christensen explains why many firms, especially large firms, have trouble with adapting and thus with surviving when dea...

Predecessor of Christensen

Technology-driven Change Theory
The theory of Disruptive Innovation was actually not created by Christensen. It was described by Thomas Hugues, MIT Pres...

How BOP Countries Can Disrupt Western Markets

Disruptive Innovation, Bottom of the Pyramid, Country-level Strategy
After the Second World War, Japan started to develop fast as a result of their disruptive innovation strategy. This disr...

Designing Complex Products or Systems Through Iterative Rapid-cycle Prototyping

Design Thinking, Disruptive Innovation, Blue Ocean Strategy, Introducing Complex Systems, Co-Creation
Today, organizations are increasingly developing and designing new and complex products or systems. In other words, the ...

Misunderstandings on the Concept of Disruptive Innovations

Technology Innovation
In their paper A Reflective Review of Disruptive Innovation Theory, the authors mention three misunderstandings on the...

Why Some Technology Revolutions Take Off and Others Don't

Adoption of New Technologies
Back in 1962, Thomas Kuhn wrote Structure of Scientific Revolutions, in which he suggested that the entrenched interes...

Geographic Dimension to Explain Disruptive Innovation in Emerging Countries

Disruptive Innovation in Emerging Countries
In the past, it was generally thought that the Western countries were the main sources of innovation while developing co...
の情報源

破壊的革新に関するさまざまな情報源。ここでは、独自の講義やワークショップで使用するパワーポイント、ビデオ、ニュースなどが見つかります。


Asymmetric Innovation

Challenger or latecomer firms
Presentation by Chris Wu on Asymmetric Innovation. The core concept of his new book steps from Clayton's Innovator's Sol...

Disruptive Technologies

Emergence of Competition
Ron Adner and Peter B. Zemsky formalize the phenomenon of disruptive technologies that initially serve isolated market n...

Introduction to Innovation and Disruptive Technologies

Innovation Management, Innovation Strategy
This presentations is an introduction into the concepts of Innovations and Disruptive Technologies. The following sectio...

Explained: How can Innovative Players Beat Large, Established Firms?

Disruptive Innovation, Innovation Strategy, Competition, Innovators Dilemma, Market Segmentation, Sustaining Innovation
How is it possible that small entrants with limited resources can successfully compete with large, established firms tha...

Prof. Clay Christensen Explains Disruptive Innovation

Innovation Strategy, Strategic Marketing, Research and Development, Strategic Vision
According to Professor Clay Christensen, a "disruptive innovation" is NOT a breakthrough innovation that makes good prod...

Design Thinking for Innovation

Innovation, Entrepreneurship, Design Thinking, CSR, Social Entrepreneurship, Social Innovation
This presentation is about design thinking and the connection to social entrepreneurship. The presentation includes the ...

Disruptive Innovation: Why Market Leaders Fail

Disruptive Innovation, Innovation Strategy, Strategic Innovation, Product Development, Disruptive Technology
In this animated video Prof. Robert Perrons explains Prof. Clayton Christensen`s Theory of Disruptive Technologies and h...

Strategic Innovation Leadership

Leadership, Strategic Leadership, Innovation Management
Presentation about Strategic Innovation Leadership that includes the following sections: 1. Strategic Innovation Leader...

Distinctive vs. Dynamic Capabilities

Inside-out Business Strategy
In this presentation it is about Distinctive Capabilities and Dynamic Capabilities. Distinctive Capabilities are present...

Disruptive Innovation Diagram

Innovation Management
Download and edit this 12manage PowerPoint graphic for limited personal, educational and business use. Republishing in ...

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と比較した:  Product Life Cycle  |  Twelve Principles of the Network Economy  |  Bass Diffusion model  |  Ten Schools of Thought  |  Blue Ocean Strategy  |  Positioning  |  Innovation Adoption Curve  |  marketing mix  |  Forget Borrow Learn  |  4 Trajectories of Industry Change  |  Co-Creation  |  Three Dimensional Business Definition


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